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Explorez tous les épisodes du podcast eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

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From Cartier To Conscious Fashion: Alexia Dubois’ Journey In Revolutionizing Kids’ Style27 Aug 202400:25:10

Welcome to another episode of eCommerce Fastlane. Today, our guest is Alexia Dubois, The Founder & Owner of Amour.

Amour is a brand that’s making a splash by bringing high-quality European children’s clothing to American families.

Alexia’s journey is fascinating. She worked for big names like Cartier and Tommy Hilfiger, where she led important projects and global campaigns. But when she moved to the U.S., she noticed something was missing in the children’s clothing market. That’s what inspired her to start Amour.


In this episode, we’ll dive into Alexia’s story, from her corporate jobs to starting her own business. We’ll explore the challenges she faced and what she learned about bringing European fashion trends to American customers. Alexia is passionate about quality, ethics, and sustainability, and we’ll hear how she keeps these values at the heart of her business.


We’ll also talk about some practical stuff, like how to build a community around your brand, balancing online and in-store sales, and growing a business while staying true to sustainable practices. Whether you’re into fashion, running an online store, or just curious about how to make a business more eco-friendly, you’ll find something interesting here.


So, let’s jump in and get inspired by Alexia’s amazing story and her practical advice for succeeding in the world of online shopping.


Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Unleashing AI For BFCM: Attentive’s Game-Changing Strategies29 Aug 202400:39:59

Welcome to another episode of eCommerce Fastlane. Today, We have a special guest, Keri McGhee, the CMO of Attentive.

In this episode, we'll delve into Attentive's innovative use of AI to enhance customer retention and drive revenue growth, especially during crucial periods like Black Friday and Cyber Monday.

We'll explore how Attentive's mobile-first approach, using phone numbers as unique identifiers, empowers brands to deliver tailored messaging and improve the shopping experience. Keri will share success stories, including the impressive growth of wellness brand Ollie, and discuss the robust compliance and security standards that set Attentive apart. Plus, we'll uncover the rich resources available for marketers, from webinars to case studies, and the exciting new integrations within the Shopify ecosystem.

Stay tuned as we dive into how Attentive's AI tools are helping brands personalize communication, boost ROI, and navigate the evolving landscape of data privacy and increasing acquisition costs. Whether you're a big brand or a mid-market business, this episode is packed with insights to help you make the most of SMS marketing. Let's get started!


Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Thriving Together With CartStars: The Strength Of Community In Ecommerce And Retail08 Jul 202400:40:08

Welcome to another episode of eCommerce Fastlane. Today, we have the pleasure of hosting Debbie Pearce, the Founder and CEO of CartStars, an exclusive, invitation-only community tailored for top leaders in ecommerce and retail.

In this episode, Debbie shares her inspiring journey to the United States and how her experiences have profoundly influenced her approach to leadership, a story that will surely inspire and motivate you. With a focus on servant leadership, Debbie emphasizes the importance of understanding and addressing the real needs of her community.


CartStars began as in-person gatherings and has since evolved into a thriving online platform, enabling members to connect and collaborate anytime. In our conversation, we discuss the unique ways CartStars facilitates knowledge sharing and mutual learning among its members. Debbie explains their rigorous process for vetting new technologies and forging trustworthy partnerships.


This episode is a treasure trove of valuable insights for anyone in the ecommerce sector, technology enthusiasts, or those looking to build their own impactful communities. It’s a source of information that will empower you in your journey.

Join us as we explore the world of CartStars and uncover how the power of real connections and shared knowledge can drive success!


Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Create An Exceptional Order Experience For Your Shopify Business To Drastically Impact Conversions And Profitability With Akhilesh Srivastava Of Fenix Commerce19 Jun 202200:56:34

In today’s Shopify ecommerce podcast, my guest is Akhilesh Srivastava the Founder and CEO from Fenix Commerce. They are a SaaS platform that helps eCommerce retailers provide an amazon like delivery experience.


Consumer expectations around shipping are changing. The number one reason consumers don’t buy from your Shopify store is related to shipping. In order to gain material advantage retailers need to provide fast, cheap and on-time shipping options.


To help Shopify brands deliver a better customer experience Fenix Commerce have built an ecommerce delivery operations system that utilizes upstream data and AI to optimize shipping operations, costs and delivery dates based on real-time product, inventory, customer and carrier info. This allows brands to deliver a superior pre and post-purchase shipping experience while increasing customer satisfaction. It turns shipping from a cost-center to a profit-center all while helping brands see a 17% increase in conversion and an 8% reduction in shipping costs.


Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.


CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Spectacular ROI: Retarget Anonymous Shopify Store Visitors Over Email With Adam Robinson Of GetEmails15 Jun 202200:41:23

In today’s Shopify ecommerce podcast, my guest is Adam Robinson, the CEO and Co-Founder of GetEmails. 


Their platform identifies 45% of your anonymous Shopify store traffic and sends you deliverable email addresses of those people that didn’t purchase or fill out a form on your website. You then clone your welcome sequence from our email service provider and change the title of the first email to "Thank you for visiting (your brand name here).


With extremely high open and click-through rates, this will be your highest-ROI channel. 


Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.


CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Yotpo Subscriptions: Now Is The Time To Double Down On A Recurring Revenue Channel With Judith Zhu Of Yotpo08 Jun 202200:34:06

In today’s Shopify ecommerce podcast, my guest is Judith Zhu, a Product Marketing Manager from Yotpo.


Yotpo is an ecommerce marketing platform with advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. I’ve had the pleasure over the years to have Yotpo on the show to share specifically how Shopify brands are winning with their platform.


Today will not disappoint as eCommerce Fastlane is the exclusive podcast to share the next and exciting iteration with Subscriptions by Yotpo!


Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.


CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Shopify App Partners: What's Happening Today, Plan For Tomorrow, And Strategize For Growth With Brian Sierakowski Of Baremetrics06 Jun 202200:54:29

In today’s Shopify ecommerce podcast, my guest is Brian Sierakowski the General Manager of Baremetrics.


Baremetrics is the leading provider of subscription analytics and insights for Shopify Partners and App Developers.


When building a Shopify app, developers need to understand their performance: what’s working, and where they need to improve. Baremetrics makes it easy by automatically calculating over 26 key metrics related to churn, retention, acquisition, and conversion. With Baremetrics, app founders can answer questions like “What plans have the longest life with my customers? When do you customers usually churn in subscriptions?” instantly and without the headache of spreadsheets.


Baremetrics is a pioneer in the space of subscription analytics, and the only one with a Shopify Partners integration. Their team is obsessed with helping app developers get more from their data and grow faster.


Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.


CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Harness The Power Of User Generated Video Content And Grow Revenue With Ajay Bam Of Vyrill05 Jun 202200:50:49

In today’s Shopify ecommerce podcast, my guest is Ajay Bam the CEO and Co-Founder from Vyrill.


They are a video commerce platform that helps Shopify brands and retailers increase revenue and find new customers by leveraging authentic video reviews, how-to, unboxing UGC videos and branded video for insights and commerce, powered by in-video search.


Video reviews have now become the number one way to drive conversation for a brand. Over 85% of shoppers say that they watch videos before they shop and it improves their brand trust by 20X, because shoppers can see the product, person and emotions in the video. Shoppers trust other customers when it comes to opinions during the purchase experience than branded videos.


Billions of consumers consume and create videos on 30+ platforms in 89 languages. A brand like Nike, L’oreal, or BMW have 15M+ videos posted on one social media platform like Youtube, 90% of which are fan videos. However, brands and retailers don’t have the backend capacity to parse through millions of user-generated video content (UGVC) or fan videos to showcase the best videos to serve their shoppers. 


Vyrill recently launched its Shopify app that helps Shopify store owners deliver on their 3 most important KPIs - customer acquisition, page engagement, and revenue.


Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.


Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!


Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies.


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Social Commerce Is Sparking A Retail Revolution: Learn How To Ensure Your Influencer Marketing Strategies Maximize Sales With Krishna Subramanian Of Captiv804 Jun 202200:40:20

In today’s Shopify ecommerce podcast, my guest is Krishna Subramanian the CEO and Co-Founder of Captiv8.  They are a full-service influencer marketing solution that helps drive real effective results from authentic influencer branded content.  This is a great conversation with tons of learnings for Shopify brands how authentic content drives results.


Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.


CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

What Is A Customer Data Platform And How Can It Improve Your Shopify Store ROAS With Vishnu Vankayala Of CustomerLabs30 May 202200:40:19

In today’s Shopify ecommerce podcast, my guest is Vishnu Vankayala the Co-Founder and CEO of CustomerLabs. They are a customer data platform, referred to as a CDP, that helps Shopify marketers understand their customers better and assists with the strategies and tactics to double revenue.


Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.


CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

What You Should Know About Ecommerce Returns And Retaining Revenue With Mike Schwartz Of Happy Returns29 May 202200:42:15

In today’s episode, my guest is Mike Schwarz the Director of Sales from Happy Returns by PayPal. They are a returns and reverse logistics provider that helps Shopify stores to automate returns, save money, retain revenue and they also help the planet too - all while keeping online shoppers happy.


Let’s jump in and learn more about how you can improve your post-purchase returns and exchange experience!


Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.


CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Why Shopify Store Customers Are Demanding Voice Support With Gianna Scorsone Of Aircall22 May 202200:40:59

In today’s Shopify eCommerce podcast, my guest is Gianna Scorsone the GM and Head of North America from Aircall. They are a cloud-based business phone solution for ecommerce brands. They enable Shopify brands to connect more genuinely, consistently, and effectively with their customers by providing past context to conversations. They serve anyone who needs a voice channel powered with integrations of over 100 tools and platforms, including Shopify.

They are turning the voice channel from a black box that requires manual review of recordings or live note taking into a smart, AI-enabled channel. They really are making it possible for all Shopify brands, regardless of their maturity and complexity to drive customer engagement and ultimately loyalty at scale.


Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.


CLICK HERE > eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Get More Engagement, Conversions, ROAS, And Revenue From Every New And Returning Visitor With Jan Soerensen Of Nosto13 May 202200:43:35

In today’s Shopify eCommerce podcast, my guest is Jan Soerensen the GM for Nosto. They are a personalization platform that helps Shopify ecommerce brands to create highly engaging and delightful shopping experiences both on and offsite. Learn how to grow your Shopify store faster with the world’s first Commerce Experience Platform and its suite of data-fueled personalization and merchandising solutions.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Revolutionizing eCommerce: Inside Bloomreach's AI-Powered Future With Vikas Jha01 Jul 202400:35:23

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Vikas Jha, the Vice President of Engineering for Conversational Commerce at Bloomreach.

In this episode of eCommerceFastlane, we dive into the exciting world of AI and how it's changing online shopping. Our guest is Vikas Jha, who leads the conversational commerce team at Bloomreach. We'll explore how Bloomreach uses AI to make online shopping more personal and fun for customers.

Vikas will tell us about Bloomreach's cool AI called Loomi. This smart AI helps create unique shopping experiences for each customer. We'll also learn about Bloomreach's different tools that help businesses connect with customers, make searching for products easier, and even chat with shoppers in a natural way.

But that's not all! Vikas will share his journey in the tech world, including how chatbots have grown up over the years. He'll explain why talking to customers through chat can help businesses make more money. We'll even hear about real companies, like the Japanese snack box company Bokksu, that are using these new tools.

Whether you run a business and want to keep your customers coming back, or you're just curious about how AI is making online shopping better, this episode has something for you. So grab a snack, get comfy, and let's jump into the future of online shopping!


Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Conversational Commerce Is Creating A New Hybrid Shopping Experience That Bridges The Gap Between In-Store And Online With Brian Long Of Attentive05 May 202200:41:07

In today’s Shopify eCommerce podcast, my guest is Brian Long the Co-Founder and CEO of Attentive. They are a best-in-class text message marketing provider, certified by Shopify Plus and trusted by thousands of industry-leading brands. Shopify store owners have the opportunity to turn SMS marketing into a top 3 revenue channel in a few months and drive 20%+ of the total online revenue through text. Conversational Commerce will define the next era of brand marketing!


Profitably GROW and SCALE your Shopify store with the resources mentioned in todays podcast episode.


CLICK HERE > eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Pulling The Right Growth And Retention Levers For Your Shopify Store With Paul Rogers And Josh Duggan of Vervaunt03 May 202200:44:07

In today’s Shopify eCommerce podcast, I have two guests, Paul Rogers and Josh Duggan of Vervaunt.

Paul is the managing director of Vervaunt and he is joined by his business partner Josh.

Vervaunt is an award-winning paid media agency and eCommerce consultancy that work with a number of leading Shopify brands to help them grow and scale.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Leverage The Largest B2B Ecommerce Ecosystem To Grow Your Shopify Brand With Min Yang of Alibaba01 May 202200:39:51

In today’s Shopify eCommerce podcast, my guest is Min Yang, the Director of Buyer Operation and Partnership at Alibaba.com

Nearly two decades of change took place in the past two years, as Shopify business owners realized that getting digital is no longer a good-to-have, but a must-have. Alibaba.com, the global business-to-business ecommerce marketplace, facilitates digital sourcing and selling amongst more than 20 million business buyers and over 200,000 manufacturers, wholesalers, and distributors, from all corners of the world.

Min Yang joins us to discuss how Shopify sellers can tap into this global ecosystem to expand their reach, grow their margins, and scale their business. 

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

A Mobile App For Your Shopify Brand Will Boost Retention And Customer Loyalty In 2022 With Sina Mobasser Of Tapcart01 May 202200:55:30

In today’s Shopify eCommerce podcast, my guest is Sina Mobasser, the Co-founder and COO of Tapcart. 

Tapcart is a mobile solution that helps Shopify-powered ecommerce brands to launch a mobile app with zero coding required. Their technology creates a powerful new sales and marketing channel for Shopify brands and a seamless mobile experience that shoppers love. 

We cover many issues that Shopify brands face today like:

  • Rising advertising and acquisition costs.
  • Dependency on the always-changing algorithms.
  • Tactical action steps to stay ahead in the ecommerce ecosystem.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Improve Your Shopify Online Experience, Reduce Cart Abandonment, And Increase Conversions With Danny Wajcman Of Lucky Orange11 Apr 202200:43:50

In today’s Shopify eCommerce podcast, my guest is Danny Wajcman, the Co-Founder and COO of Lucky Orange. They’re a conversion rate optimization platform that helps Shopify merchants reduce cart abandonment and grow sales by understanding visitors’ behavior in their Shopify store. They are Shopify Plus technology partner, which means they have the privacy and scale to assist all brands on Shopify. Let's jump in a learn more!

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Build Trust And Completely Remove Checkout Hesitancy For Your Shopify Brand With Jack Bloomfield Of Disputify09 Apr 202200:36:00

In today’s episode, my guest is Jack Bloomfield the Founder and CEO of Disputify.

They are redefining the ecommerce status quo by empowering Shopify merchants to offer instant refunds, make smarter refund decisions, and to remove product uncertainty at checkout.

Through a 15-second Shopify integration, instant refunds are promoted on the product page and have proven to drive a 22%+ increase in conversions, paired with deep insights on customer behavior also are delivered at the transaction and at the point of refund request.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Solving A $50 Billion Problem: The Last-Mile Delivery Of Heavy And Oversized Goods With Doug Ladden of Deliveright09 Apr 202200:47:58

In today’s episode, my guest is Doug Ladden, the Co-Founder and the CEO of Deliveright. They are technology, logistics, and final-mile delivery provider to Shopify retailers of heavy and oversized goods.

With the app, shippers can use instant shipping quotes to turn delivery service into a profit center and offer customers service levels ranging from curbside to full white glove delivery.

The app integrates directly with Deliveright’s Grasshopper platform, which automates the entire booking and shipping process.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Segment Shopify Store Customers By Social Influence And Develop Email And SMS Campaigns For Micro-Influencer Marketing With Brett Bernstein Of Gatsby03 Apr 202200:29:02

In today’s episode, my guest is Brett Bernstein the CEO and Co-Founder of Gatsby, a Shopify influencer app.

They help ecommerce marketers to scale their micro-influencer and ambassador programs directly inside Klaviyo, Gorgias, Yotpo, Omnisend, and more.

This is an excellent conversation with tons of learnings on how to scale influencers and brand ambassadors with your Shopify-powered store.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Build Long-Term Relationships And Drive More Revenue From Your Existing Customers With Fiona Stevens of LoyaltyLion03 Apr 202200:33:39

In today’s episode, my guest is Fiona Stevens the Head of Marketing from LoyaltyLion. They are a data-driven loyalty and engagement platform, that helps Shopify ecommerce retailers to build longer-lasting customer relationships that drive sustainable growth.

As a Shopify Plus Technology Partner, they create unique loyalty programs that integrate with their technology stack to add power to their overall marketing strategies.

They are one of very few Shopify Partners to be 100% loyalty focussed with no distractions. They truly eat, sleep and breathe retention.

In today’s opt-out era, they exist to help Shopify stores retain their most valuable customers and build customer relationships that outlast privacy updates, supply chain problems, and much more.

This is a timely episode to learn how relationships with your customers go beyond points and rewards.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

Increase Your Shopify Conversion Rate And Revenue Per Visitor By Serving The Social Media Generation With Michael Prichard Of Skafos30 Mar 202200:37:27

In today’s episode, my guest is Michael Prichard the CEO and Founder of Skafos.ai. They work with forward-thinking brands to stop shoppers from endless scrolling and leaving their online stores unhappy, Their platform simply asks shoppers what they like and dislike and gives them the product mix they want to see at that moment.

Skafos is the modern Product Discovery platform designed to work with the "social media generation".

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


Hosted on Acast. See acast.com/privacy for more information.

From Shutdown To Success: Tools For CBD And Regulated Markets01 Jul 202400:35:51

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Bill Glass, the Co-founder of AltruPay.


In todays episode, we explore the complex world of payment processing for high-risk industries with Bill Glass, Co-founder of AltruPay. Bill shares his expertise on navigating the challenges faced by businesses in regulated markets like firearms and CBD, offering invaluable insights for merchants who find themselves in this tricky landscape.


Bill explains how AltruPay provides a lifeline for stores that can’t use Shopify Payments, emphasizing the importance of transparency in bank fees and regulations. We discuss AltruPay’s rigorous compliance checks and how they ensure businesses adhere to legal requirements while still processing payments smoothly.


Our conversation covers the reasons certain businesses are classified as “high-risk” and the impact on their processing fees. Bill also reveals how AltruPay helps Shopify stores in regulated markets stay operational when other payment processors shut them down, offering a crucial safety net for these businesses.


We also examine AltruPay’s seamless integration with Shopify and other e-commerce platforms, as well as their cutting-edge fraud prevention tools that keep transactions secure. Bill shares practical tips for implementing these tools effectively, helping store owners safeguard their businesses.


Whether you’re running a store in a regulated market or simply looking to optimize your payment processing, this episode is packed with actionable advice.


Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Healthy Shopify Ecommerce Growth: Why You Need It And How to Achieve It With Ken Ott Of Metacake30 Mar 202200:52:17

In today’s episode, my guest is Ken Ott the Co-Founder of Metacake, a Shopify Plus Agency Partner.

They’re an ecommerce growth team that helps Shopify brands of all sizes to achieve healthy, long-lasting business growth.

For over 10 years they’ve helped some of the most influential brands in the world.

Its mission is to help grow brands that matter. Brands that have a positive impact simply by creating great products and operating a great business.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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New Data-Driven UX For Your Shopify Store For An Improved Conversion Rate With Peter Szalontay Of Datamilk27 Mar 202200:38:51

In today’s episode, my guest is Peter Szalontay the Founder & CEO of DataMilk.ai

They are a no-code UX optimization tool that helps build AI-driven UX optimization for Shopify brands.

With their platform, a Shopify store can start growing revenue in an hour without the need for technical resources. It optimizes the core user experience on your ecommerce site, with the goal to create the right experience for each user at each moment. It ultimately maximizes revenue from each visitor and shopping session.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Successful Shopify Stores Have Customer Experience As Their Cornerstone For Customer Acquisition And Customer Retention With Adam Pearce Of Blend Commerce13 Mar 202200:45:15

In today’s Shopify eCommerce podcast, my guest is Adam Pearce the Co-founder & CEO of Blend Commerce. They’re an on-demand digital team focused on helping Shopify brands to grow and scale.

They have experts in many areas that a DTC Shopify brand needs including CX Designers, Front & Backend Developers, Conversion Rate Consultants, Growth Marketers, and Strategy Consultants.

They offer a Shopify business the right amount of capacity not only to maintain an ecommerce store but to also improve the business outcomes month-over-month.

Let’s learn more about how Blend Commerce has created a paradigm shift in the traditional agency model through customer experience.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Shopify Brands Can Now Acquire New Customers Without Expensive Acquisition Costs With David Perry Of Carro13 Mar 202200:53:05

In today’s Shopify eCommerce podcast, my guest is David Perry the CEO of Carro. They are an amazing Shopify app and platform that introduces brands to the social media influencers that love them.

With over seven million introductions later, Carro now also helps Shopify online stores to build incredible partnerships with other brands they love.

Over 35,000 Shopify businesses have installed Carro as a sales channel in Shopify and are now truly living up to their mission to help direct-to-consumer (DTC) Shopify brands “Sell More, Together.”

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Incredible Two Hour Delivery Option For Your Shopify Powered Store With Ben Jones Of Ohi13 Mar 202200:38:48

In today’s Shopify eCommerce podcast, my guest is Ben Jones the founder and CEO of Ohi. They are an instant commerce delivery platform that helps DTC and CPG retailers and brands to deliver their products in under two hours, with a more sustainable, carbon-neutral delivery model. This is a great conversation with tons of learnings as brands strive to meet and exceed their customer's expectations.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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How Shopify Stores Can Deliver Personalized Customer Support At Scale With The Right Technologies With GQ Fu of LTVplus24 Feb 202200:42:49

In today’s episode, my guest is GQ Fu, Co-Founder of LTVplus. They provide world-class customer service outsourcing services for Shopify and Shopify Plus brands. Be it 24/7 customer service coverage, dedicated omnichannel customer service, or personalized failed payment recovery, they have highly-trained agents who are ready to support your Shopify brand with tried-and-tested playbooks. If you are struggling with customer service and have revenue lost to failed payments, today's episode will offer the insights and solutions you need.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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How iPaas And A Managed Integration Service Can Help Shopify Brands To Scale with Robin Smith of VL OMNI22 Feb 202200:34:24

In today’s episode, my guest is Robin Smith, the CEO, and Co-Founder of VL OMNI. They are an Integration platform for managed iPaaS data integration, that helps empower Shopify businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs.

These integrations are point-to-multipoint, meaning data from a single application can be sent to multiple targets in a single workflow, giving your Shopify online business the flexibility to grow without any interruptions or the need to manipulate data at either end of the integration.

VL OMNI handles integration projects from the initial design and implementation of a solution to maintenance and new partner onboarding.

This is a great conversation with timely learnings as Shopify brands look to make investments to accelerate growth through scalable managed iPaaS data integrations.

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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How To Strengthen Your Shopify Brand With Customers After They Click Purchase With Andrew Chan Of AfterShip17 Feb 202200:37:21

In today’s episode, my guest is Andrew Chan the Co-Founder & CMO of AfterShip. 

AfterShip is a post-purchase tracking and notification platform for Shopify ecommerce businesses ranging in size from SMB to mid-market to large enterprises. While most ecommerce solutions focus on customer touchpoints up to the moment they click “Purchase,” AfterShip prides itself on strengthening brands’ post-purchase experience including improving the returns process, providing more accurate order arrival data, and streamlining updates to customers after purchase. 

More and more brands are starting to realize that the post-purchase experience is part of the brand experience and is a major driver of repeat business. Because repeat customers are the lifeblood of businesses they cost less to acquire than new customers, spend more than new customers, and can act as brand ambassadors. It is becoming more and more important that retailers provide top-notch post-purchase experiences. 

No other ecommerce business offers the same robust ecosystem of post-purchase products as AfterShip and leading merchants on the Shopify ecommerce platform, top marketplaces (Amazon, eBay, Etsy, Groupon, Rakuten, and Wish), and major retail brands like Good American, Harry’s, Gymshark, Blenders Eyewear, Pura Vida Bracelets, and Kylie Skin all turn to AfterShip for their post-purchase needs.

As people increasingly engage in online shopping, it is now more important than ever for online retailers to have a strong post-purchase strategy.  

You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Incredible New App That Automatically Helps Shopify Brands To Save Instagram Stories, Reels, And Posts25 Jan 202200:36:37

In today’s episode, my guest is Paul Benegeri the CEO and Co-Founder of Archive, the makers of the Archive App.

Often, hundreds of assets a day are created by a Shopify brand's top influencers and customers, and most of that data and content disappears in 24 hours. Losing all of this community creativity is massively wasteful. The Archive App is the only Shopify App that automatically detects and saves Instagram posts, stories, and reels your brand gets tagged in for future marketing initiatives.

WHAT YOU WILL LEARN TODAY

Why the best marketing always comes from your own engaged community.

Why UGC (user-generated content) is a goldmine for innovative brands.

Leverage your user-generated content to launch better Facebook and Instagram ads.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com



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Grow Revenue Between Shopify Direct-To-Consumer And Retail With Mark Yeramian Of Moast20 Jan 202200:35:12

My guest today is Mark Yeramian the Co-Founder of Moast.io

Moast allows Shopify brands to get their products in front of their customers, wherever their customers are shopping from. While the costs of launching a direct-to-consumer brand have come down dramatically, getting retail distribution is still costly and time-consuming. As a result, the segment of consumers that still like to touch and feel products before purchasing online is left largely disregarded. 

With Moast, Shopify businesses can turn their best customers into ''Hosts'' who hold product meetups with prospective customers, allowing them to see, touch, and experience the product before purchasing online. This social retail program allows Shopify e-commerce brands to reduce their rates of returns and eliminate the pressures of retail. 

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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From Zero To Millions: BattlBox's Explosive Growth Story With John Roman01 Jul 202400:59:53

Welcome to another exciting episode of eCommerce Fastlane! I’m thrilled to bring you a conversation that’s packed with insights, challenges, and innovative strategies from the world of e-commerce and outdoor gear.


Today, we have a very special guest joining us – John Roman, the Founder and CEO of BattlBox. If you’re not familiar with BattlBox, you’re in for a treat.

This company has made waves in the outdoor and survival gear industry, and John is here to take us behind the scenes of their remarkable journey.


In this episode, we’re going deep into BattlBox’s story, exploring everything from their Netflix debut to their latest TikTok strategies. John will share the exhilarating ups and the challenging downs of landing their own Netflix show, giving us a candid look at what it’s like to bring your brand to the small screen.


But that’s just the beginning. We’ll also explore how BattlBox is harnessing the power of short-form video on TikTok to grow their business in exciting new ways. If you’ve been curious about how to leverage this platform for your own brand, you won’t want to miss John’s insights.


One of the most fascinating aspects of BattlBox’s success is their ability to build a strong, engaged community of outdoor enthusiasts. John will open up about the challenges of running a business while nurturing this community, and share valuable tips on keeping customers happy and coming back for more. We’ll explore their smart content marketing strategies that have helped them forge deep connections with their audience.

Looking to the future, John will give us a sneak peek into BattlBox’s latest moves, including their new product launches for 2024 and how they’re navigating the rollout of TikTok Shop. It’s a glimpse into the ever-evolving world of e-commerce that you won’t want to miss.


So, get ready for an honest, down-to-earth conversation about what it really takes to build a successful brand by turning customers into loyal fans. Whether you’re an e-commerce entrepreneur, a marketing professional, or just someone interested in the outdoor gear industry, this episode is packed with valuable insights and inspiring stories.

Let’s dive in and learn from John Roman and the incredible journey of BattlBox!


Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Learn How To Turn Transactions Into Relationships With A Subscription Offer19 Jan 202200:36:51

In today’s episode, my guest is Lindy Crea, the VP of Partnerships at Recharge Payments. Recharge is a Shopify Plus Certified App Partner who has built a subscription management solution that helps Shopify brands of all sizes to launch and scale subscription offerings.

Subscriptions and the predictable recurring revenue is one of the hottest topics with brands in the direct-to-consumer space.

I’m excited to dig into this topic today and how Recharge is leading the way for incremental revenue and lifetime customer value.

WHAT YOU WILL LEARN TODAY

The current state of Shopify brands and their subscription offerings.

Why the increasing customer acquisition costs and recent supply chain challenges are driving increased demand for subscription solutions.

How SMS as a channel is improving the subscription customer experience.

Benefits of flexibility and empowerment to winning your customer's hearts.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Drive More Revenue For Your Shopify Ecommerce Business With Zero-Party Data. Featuring Ben Parr of OctaneAI18 Jan 202200:38:25

In today’s episode, my guest is Ben Parr, the President and Co-Founder of Octane AI. They are the zero-party data marketing platform that’s helping thousands of Shopify and Shopify Plus e-commerce merchants to collect zero-party data and personalize their stores to drive growth.

Octane AI is the leading zero-party data marketing platform for Shopify and Shopify Plus merchants like you. This year your business has been hit with major data privacy changes that have fundamentally changed advertising and likely the way you do business. And that’s okay if you know that there is a better way to do ecommerce marketing that’ll respect customers’ privacy, solve your advertising problem and help grow your revenue: collecting and leveraging zero-party data.

Octane AI is helping thousands of Shopify merchants collect and use this clean data to personalize their email, SMS, ads, and more, giving customers the privacy they need and the personalization they want. This is the time to adapt and Shopify brands investing in zero-party data, optimization and retention will win the e-commerce game.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com




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Expand Sales By Exposing Your Shopify Brand To A Global Retail Ecosystem17 Jan 202200:26:37

In today’s episode, my guest is Roy Avidor the CEO and Co-founder of Cymbio. They help Shopify brands to easily increase and accelerate their digital sales channels through marketplace and dropship automation.

Imagine getting access to over 600 retailers and scaling your brand? This is all possible today with the Cymbio platform.

WHAT YOU WILL LEARN TODAY

The advantages of multi-channel retailing.

The ease to grow digital sales channels.

The process to grow sales and expose your brand to a global retail ecosystem.

How to automate marketplace and dropship operations from beginning to end.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Recruit, Manage And Grow Revenue With Groups Of People Who Love Your Brand17 Jan 202200:48:19

In today’s episode, my guest is Mike Schmidt, the Co-Founder of Dovetale. They are an influencer marketing app for Shopify merchants. They help brands to build community, recruit influencers, track sales through affiliate codes/links, send gifts and automate payments to these creators.

It's a timely conversation with tons of learnings around the benefits and tactics to implement a successful influencer campaign.

Listen through to the end of today’s show to get access to an exclusive extended listener-only trial.

WHAT YOU WILL LEARN TODAY

The building blocks you need for a successful influencer program.

Why partner recruitment through community engagement is a winning combination for Shopify brands.

How to not fall into the trap of getting as many people as possible to be your influencers.

Get organized with tools to collect applications and automate repetitive tasks for your influencer and affiliate programs.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Personalize Your Shopping Experience In Real Time For Collections, Search, And Recommendations17 Jan 202200:37:30

In today’s episode, my guest is Zohar Gilad the Co-Founder and CEO of FastSimon. They are a shopping optimization platform for SMB all the way through to Enterprise retailers powered by Shopify Plus.

Their app provides AI search, visual search, collection filters, collection merchandising, and personalization for fast-growing Shopify brands.

Let’s jump in and learn more about how FastSimon is assisting Shopify brands with growth and scale!

WHAT YOU WILL LEARN TODAY

How to enable and inspire your shopper's product discovery journey.

How to scale both online and physical stores.

What forward-thinking/progressive brands need to consider in terms of the customer experience.

How to personalize your customer's shopping experience to maximize conversions.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Maximize Your Shopify Store Profits With Automated Segmentation And Actionable Insights With Valentin Radu Of Omniconvert16 Jan 202200:37:16

In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.

Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them.


WHAT YOU WILL LEARN TODAY


How to use your Shopify data to improve customer lifetime value.

Benefits of segmenting customers based on buying behavior and value.

Use RFM modeling for marketing and retargeting to bring back newly acquired customers with high order value.

How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention.


Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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The World’s Fastest-Growing Shopify Brands Acquire The Most New Customers Through Referrals03 Jan 202200:31:50

In today’s episode, my guest is Manish Goyal the Founder and CEO of Friendbuy. They are a Referral Marketing Platform that helps Shopify ecommerce merchants to accelerate customer acquisition through referral programs. Referrals are an incredible channel for dynamic business growth. It lowers your customer acquisition costs and increases your customer lifetime value.

Let's learn more about expanding your reach and transforming your customers into loyal and engaged brand advocates.

WHAT YOU WILL LEARN TODAY

Why high growth Shopify brands are leveraging word-of-mouth through scaleable technology.

How a well-executed referral program can generate from 5% to 20% of total orders.

The benefits of stackable account credits as a referral reward.

How Friendbuy integrates with your existing tech stack like Klaviyo, Okendo, Attentive, and more.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Discover Your Shopify Brand Insights And Grow Faster With Automated Business Intelligence03 Jan 202200:29:43

In today’s episode, my guest is Yasmin Nozari the Co-Founder and COO from Peel Insights. They are an automated business analysis system built for Shopify brands that are committed to growth.

Peel is designed for DTC Shopify brands to quickly understand trends in their business and react to the most promising cohort signals, without the need for any technical skills. They share all the intel Shopify businesses need to sell to more customers and to earn more revenue from existing ones.

They provide the daily analysis needed to make growth decisions.

WHAT YOU WILL LEARN TODAY

Why business intelligence is a necessary superpower to succeed in e-commerce.

What is cohort analysis and why is it important for a Shopify brand.

The importance of focusing on improving LTV from your ad-driven leads.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Scaling Your Shopify Store Involves A Lot Of Work. There Is A Way To Work Smarter, Not Harder03 Jan 202200:26:18

In today’s episode, my guest is Sara Du the Co-Founder and CEO of Alloy. They are a no-code automation tool that helps Shopify stores to power their growth.

By using automated workflows (called recipes), merchants no longer need to hire an assistant or engineer to help run the day-to-day operations.

Everything you do can be automated including offload marketing, customer service, shipping, fulfillment, tagging, and other time-consuming tasks so you can focus on growing your brand.

WHAT YOU WILL LEARN TODAY

How Shopify brands are able to leverage data across their existing apps to improve marketing.

The most impactful automation use cases for Shopify brands to enable.

How are Shopify Flow and Zapier different than Alloy.

What are prebuilt automation recipes and how is it helping Shopify brands.

Learn how to offload marketing, customer service, shipping, fulfillment, tagging, and other time-consuming tasks.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Get Featured Across The World's Most Well Known And Trusted Publishing Brands03 Jan 202200:35:38

In today’s episode, my guest is Chris Wirasinha the Co-Founder and CEO of Linkby. They are a platform that helps Shopify brands get more editorial coverage from premium publishers like Forbes Shopping, Bustle, Daily Mail, and more. Linkby can get you featured with full articles on premium news and lifestyle publishers and you only pay for the clicks back to your Shopify store.

WHAT YOU WILL LEARN TODAY

The benefits of getting national editorial coverage for your Shopify brand.

Shopify brands and verticals that have received notable coverage.

Why readers are more likely to convert through editorial placements.

Growing list of publishing brands that are available on Linkby today.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Breaking ERP Barriers: GoodDay OS Delivers Simplicity And Scale For Shopify01 Jul 202400:31:58

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Kyle Hency, the Co-founder, CEO of GoodDay.


In this episode, Kyle shares how GoodDay OS is shaking up the ERP world. Unlike traditional systems, GoodDay OS fits right into Shopify’s admin panel. This makes it super easy for business owners to use, without the headaches of complex software.


We chat about why connecting different ERP systems can be tricky. Kyle explains how GoodDay works smoothly with Shopify and other tools you might use. This means less hassle for you and your team.

One big plus of GoodDay? It helps brands of all sizes manage their data in one place. Kyle shares how this can really boost your business, whether you’re just starting out or already growing fast.


We also talk money. Kyle reveals how GoodDay is making ERP systems more affordable, especially for smaller brands. They’re using smart pricing that grows with your business.


If you’re tired of juggling spreadsheets and want a smarter way to run your eCommerce business, tune in. You’ll learn how GoodDay is helping brands step up their game with powerful, affordable, easy-to-use tools.


Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Learn How Social Commerce Is Driving DTC Success For Shopify-Powered Brands31 Dec 202100:47:33

In today’s episode, my guest is Ali Sammour, co-founder of Flatlay. They are a company that helps creators and Shopify brands partner with one another through community and commerce. They are an end-to-end social commerce marketplace and marketing platform for brands and creatives. They support brands to activate their community while sourcing content at scale. This is a timely and extremely important channel strategy.

EPISODE SPONSOR

Today’s episode is brought to you by dotdigital, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at dotdigital.com.


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Turbo-Charge Your Growth By 25-50% With First Party Data & Machine Learning05 Dec 202101:02:16

In today’s episode, my guest is Richard Harris, the CEO, and Co-Founder of Black Crow AI. Their mission is to help Shopify merchants turbocharge their new customer acquisition, at lower CAC, via machine learning. Using only 1st party data inside Shopify, Black Crow predicts the future value of 100% of your site visitors, in real-time as they shop--how likely they are to purchase, repeat purchase, or subscribe in the future.  They activate these predictions for you in any acquisition channel so you can target and bid much more efficiently at scale. Brands are seeing 25-50% more new customers from paid marketing, all at a better CPA.

EPISODE SPONSOR

Today's episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization for Shopify brands.


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Focus More On Creative That Will Sell And Less On Creative That Is Clever19 Nov 202100:38:49

In today’s episode, my guests are Meredith & Ben the founders of Biddyco. They are a creative-driven performance marketing agency that helps Shopify DTC brands to sustainably scale their paid traffic.

With ad costs rising and tracking becoming more opaque, it’s harder than ever for brands to profitably acquire new customers. Biddyco are leaders in designing scroll-stopping ad creative, optimizing and scaling campaigns, paired with a winning strategize to boost AOV + conversion rates.


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