Explorez tous les épisodes du podcast Ecomm Breakthrough
| Titre | Date | Durée | |
|---|---|---|---|
| How To Defend Against Aggressive Competition on Amazon with Aaron Cordovez | 10 Sep 2024 | 01:11:00 | |
Aaron Cordovez; Co-Founder of Zulay Kitchen and Technical Architect of Samurai Seller. He is in the Top 100 Sellers on all of Amazon, selling $75 million a year. While working a 9-5 as a coder in 2015, he started Amazon as a side hustle to try and earn his family an extra $500-$1000 a month. In two years' time, he was making over 6-figures a month from Amazon and today has sold over $200 million worth of products on the internet.
Highlight Bullets > Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Aaron Cordovez, co-founder of Zulay Kitchen and technical architect of Samurai Seller. They dive into the competitive world of Amazon, discussing the necessity for brands to innovate and differentiate themselves to combat margin compression. Aaron shares Zulay Kitchen's strategic approach to product development, emphasizing the role of category managers and a rigorous evaluation process. He also touches on the global team dynamics and the financial realities of product launches. The conversation then explores defensive pricing strategies and the potential of low-profit margins on Amazon, debunking myths about low pricing and underscoring the importance of upselling. Aaron warns against variation abuse and concludes by highlighting the services of Samurai Seller and Nexus Capital, stressing the need for continuous creation and innovation for Amazon sellers. Listeners are encouraged to connect with Aaron for further insights into scaling their e-commerce ventures. Here are the 3 action items that Josh identified from this episode: Action Item#2 Operational efficiency is crucial for scaling your business. Action Item#3 Implementing a loss leader strategy can attract customers and lead to upselling opportunities. Resources mentioned in this episode:
Special Mention(s): Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
**Josh Hadley** (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of the E-myth, and Matt Clark from ASM. Today, I'm speaking with Aaron Cordovez. He's the co-founder of Zulay Kitchen and technical architect of Samurai Seller. And today we're going to be talking a lot about some next level strategies that are going to help your brand survive on Amazon and other e-... | |||
| Say Goodbye to Suspensions: How to Bulletproof Your Amazon Account Now with Lesley Hensell | 03 Sep 2024 | 00:57:52 | |
an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses. Highlight Bullets > Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon's enforcement process. Leslie advises on how to escalate issues to Amazon's executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues. Here are the 3 action items that Josh identified from this episode: Action Item#2 Exercise Caution with Review Practices: Understand the risks associated with review manipulation tactics, such as friends and family reviews, inserts, super URLs, and chatbots. Action Item#3 Seek Expert Assistance When Needed: Recognize the importance of seeking expert help, especially when facing account violations or dealing with Amazon's enforcement processes. Resources mentioned in this episode:
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| How to harness the power of programmatic advertising to drive massive results with Will Haire | 02 Jul 2024 | 00:55:10 | |
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, Josh Hadley interviews Will Haire from BellaVix. Will shares his digital marketing background and the growth of his agency. He delves into case studies, revealing strategies for targeting demographics, managing PPC, and utilizing programmatic advertising for audience building. Will also advises on the benefits of programmatic advertising, the significance of PR, and diversifying sales channels. Additionally, he offers solutions for reducing return rates by improving customer education through product listings. Here are the 3 action items that Josh identified from this episode:
Resources & Links Section
Special Mention(s): Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures... | |||
| Actions You Must Take To Prepare Your Business for a Recession | 08 Nov 2022 | 00:41:35 | |
Steve Simonson is the Managing Director of Symo Global, a consulting firm composed of veteran high-level executives with a mission to support and aid companies to achieve their goals. Steve is also a lifelong entrepreneur who has built, purchased, sold, and founded several companies over three decades. Additionally, Steve’s companies have been recognized for three years straight by Inc. magazine and have been on its Inc. 500 list. Steve was also a finalist for the Ernst and Young Entrepreneur of the Year award. In this episode…Some may say a recession is approaching, and others believe we’re already living in one. While businessman Steve Simonson agrees with the latter, he does not believe these are doom and gloom days. Instead, Steve challenges fellow business owners to strategize in order to come out triumphant on the other side. So, how should entrepreneurs go about doing this? A lifelong entrepreneur, Steve spends plenty of his time collaborating with intelligent people. He’s learned plenty through trial and error, and what he did not learn from experience, he achieved from brainstorming with some of the greatest minds in free enterprise. As a result, Steve knows how to navigate business in a booming or a shaky economy. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Steve Simonson, the Managing Director of Symo Global. Steve discusses the actions entrepreneurs must take to prepare their businesses for a recession, including implementing a product profitability analysis and liquidating non-earning inventory. Plus, Steve answers Josh’s rapid-fire questions. So entrepreneurs, grab a pen and paper because you do not want to miss what Steve has to say! Resources mentioned in this episode:
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| Josh Hadley’s Four Core Areas of Performance Enhancement | 01 Nov 2022 | 00:46:36 | |
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough Consulting, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode…In the last three Thought Leadership conversations, Josh Hadley revealed his early mistakes as a new entrepreneur, his step-by-step process for hiring A-level talent, and how he scaled a seven-figure brand beyond eight figures. Nothing short of passionate, Josh believes there is enough prosperity to go around. He has a genuine desire to help business owners succeed. On a mission to guide nouveau entrepreneurs on how to avoid the stumbling blocks he encountered, Josh shares his wisdom once again. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 flips the script and interviews Josh in part four of their Thought Leadership discussion. Together, these well-versed B2B podcasters discuss creating a business performance enhancement framework, including Josh’s explanation of product innovation, why he believes talent is the nerve center of any business, his thoughts on sales and marketing strategies, and more. Resources mentioned in this episode:
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| Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans | 25 Oct 2022 | 00:54:00 | |
Kevin King is a lifelong entrepreneur who has not received a paycheck from an employer in 30 years. An e-commerce merchant, Kevin has been a successful Amazon agent since 1999. His success led him to launch five seven-figure, private-label brands on Amazon in 2015. Kevin was named one of the Top 40 Direct Marketers Under 40 by Direct Marketing Magazine. Additionally, he’s been quoted in prestigious news mediums, including the New York Times and The Wall Street Journal. He’s also appeared on Lifestyles of the Rich and Famous, Inside Edition, and Entertainment Tonight. Kevin’s fortune allows him to travel extensively, and he’s traversed 90 countries spanning all seven continents. When Kevin isn’t traveling or overseeing his multimillion-dollar Amazon businesses, you can catch him hosting his AM/PM Podcast — a platform that educates aspiring Amazon sellers. In this episode…Not many people are fortunate enough to have been their own boss for a lifetime. Yet, this is the story of Kevin King, who has had a lucrative career as an Amazon seller and spent the bulk of his life's work generously sharing his talents. Yet, this is the story of Kevin King, who has had a lucrative career as an Amazon seller and spent the bulk of his life's work generously sharing his talents. But Kevin isn’t some self-serving guru who regurgitates what others say. Kevin actually leads by experience and is often referred to as a “walking encyclopedia of Amazon and marketing.” So, what is Kevin’s formula for success? In this episode of the eComm Breakthrough Podcast, Josh Hadley talks with e-commerce seller and entrepreneur Kevin King to discuss his multiple business ventures, why an Amazon seller must create a brand, his “wicked-smart” direct marketing strategies, and more. So get comfortable, grab a pen and paper, and take heed. Kevin drops plenty of knowledgeable nuggets you won’t want to miss! Resources mentioned in this episode:
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| The Seven-Step Process Entrepreneurs Should Use When Hiring New Talent | 18 Oct 2022 | 00:40:07 | |
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode…In our second Thought Leadership episode, Josh Hadley discussed the five biggest mistakes he hopes entrepreneurs avoid. Josh also touched upon understanding the right time to hire and what roles need to be filled. Now, Josh shares one of the main concerns he hears from other business owners, which is hiring reliable talent. If you’re someone in a leadership role who’s responsible for recruiting, you’ll want to listen as Josh offers his seven-step hiring process. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 once again flips the script and interviews Josh in part three of their Thought Leadership discussion. Together, these well-versed B2B podcasters discuss effective strategies to hire high-performing talent, including Josh’s recommended job advertising websites, his methodology for assessing potential candidates, his interviewing process, and more. Resources mentioned in this episode: | |||
| Increase Organic Amazon Ranking Through Google Ads | 12 Oct 2022 | 01:06:16 | |
Tyler Gregg is the Director of Operations at Ampd, a self-serve technology that allows Amazon sellers to unlock and launch custom Google Ads instantly. For over seven years, Tyler and his Ampd team have tirelessly created Google ad tech that is finally available for Amazon sellers. Before moving to Ampd, Tyler worked as a management consultant and specialized in developing stage brands and growing sales. In this episode…Are you an Amazon seller looking to funnel more traffic to your site? Have you thought about purchasing ads but were unsure which service to use? Maybe you’ve considered using Google Ads but were hesitant to try it. Now is your time to learn everything you need to know about this advertising program. Google Ads is a paid marketing tool used to generate quality traffic. Over the years, Ampd, a technology company staffed with some of the best data scientists, has committed to studying and mastering how Google Ads work best for Amazon sellers using keywords that generate profitable traffic. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Tyler Gregg, Ampd’s Director of Operations. Together, they discuss Ampd and how to purchase Google Ads to generate traffic. You’ll also learn some seller best practices, common mistakes sellers make when buying Google Ads, and more. Resources mentioned in this episode:
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| The Five Biggest Mistakes Josh Hadley Wants You To Avoid as a New Business Owner | 10 Oct 2022 | 00:44:24 | |
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode…In our first thought leadership episode, Josh Hadley discussed his entrepreneurial conquests and the inspiration behind Hadley Designs. Josh also mentioned his motivation for starting his podcast, eComm Breakthrough, which is a direct result of the lessons he’s learned from his entrepreneurial hiccups. In fact, there was a point early on in his business venture when Josh felt like giving up. Now, Josh shares the five mistakes he wants you to avoid. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 once again flips the script and interviews Josh in the second part of their Thought Leadership discussion. Together, these well-versed business-to-business podcasters discuss understanding e-commerce channels that work best for your business, the best time to hire and who to hire, how to inspire creativity for your brand, and more. Resources mentioned in this episode: | |||
| Seven Acquisition Strategies To Scale To Eight Figures and Beyond | 10 Oct 2022 | 00:48:00 | |
Self-proclaimed serial entrepreneur Roland Frasier is the Owner of Epic Network and six of the fastest-growing businesses, according to Inc. Magazine, including Epic Network, The Scalable Company, and War Room. In addition to e-commerce, these companies specialize in real estate, e-learning, and SaaS. Roland’s expertise as an investor entrepreneur has helped him acquire and sell over 1,000 businesses with adjusted sales ranging from 3-4.3 million dollars. In this episode…Roland Frasier, a co-founder and owner of multiple businesses, has dabbled in several prestigious careers. With degrees in accounting and law, he first garnered licenses in real estate and insurance as a teenager. Still, Roland wasn’t satisfied with his career choices. All wasn’t lost, however. After consulting with his tax attorney father, Roland understood he had the education and the tools to make a successful career transformation. After a chance meeting with some of his father’s clients, Roland had an aha moment, and the rest, as they say, is history. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Roland Frasier, the Co-founder, and Principal of Epic Network. Roland talks about the moment he knew he wanted to be an investor entrepreneur, his motivation for writing Zero Down, and the impactful book that has shifted his mindset. Additionally, Roland drops several nuggets of advice on how to acquire businesses and discusses his seven acquisition strategies to help seven-figure e-commmerce owners grow to eight-figures. Resources mentioned in this episode:
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| From Humble Beginnings to an Eight-Figure eCommerce Brand Owner | 07 Oct 2022 | 00:33:33 | |
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight figure profits. Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode…If you’ve ever read about entrepreneurs or listened to them speak, they often talk about the innate entrepreneurial spirit that has always been with them. The same is true for Josh Hadley, host of the eComm Breakthrough Podcast. Josh’s success rose from humble beginnings, and he’ll tell you that he made mistakes along the way. But those mistakes taught him valuable lessons, and as a result, Josh was able to grow a business into an eight-figure success. His only regret? That he could have reached such margins much quicker. There was no guide for him to prevent stumbling blocks, so he created his own guide for other entrepreneurs. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 flips the script and interviews Josh. Together, these two well-versed business-to-business podcasters discuss Josh’s serial entrepreneurial conquests. Josh’s story is an inspiring one, and you’ll learn this as he describes his background, how his wife’s talents inspired their first e-commerce brand, and the motivation behind starting his podcast. Resources mentioned in this episode:
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| The Fastest Way to Streamline your Amazon Operations and Boost Profitability with Mike Abramowitz | 25 Jun 2024 | 00:58:41 | |
Mike has 20 years in direct sales, training over 5,000 reps, and generating $20M in product sales. He's the author of 9 self-help books and founder of a charity providing 100,000+ meals to the homeless. Mike also hosts "The Better Than Rich Show" podcast and leads the community Automate, Delegate, Systemize.
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Mike Abramowitz, the founder of Better Than Rich. Mike shares his personal and professional journey, including the challenge of managing his business while his son was in the NICU for 8.5 months. He discusses how he systematized and delegated his business to ensure its smooth operation, which allowed him to take time off without impacting sales. Mike also provides insights on strategic hiring, the importance of delegation, and the use of productivity tools like AI. He emphasizes the value of test projects in the hiring process and recommends resources for further learning. Here are the 3 action items that Josh identified from this episode:
Special Mention(s): Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Mike Abramowitz. He is one of the founders of Better Than Rich. And today we're going to be talking about a really challenging experience that he had where he navigated 8.5 months, where he was in the NICU with one of his sons, and he had to make sure his business ran without him. It put his back up against the wall, and he learned a lot from that experience. And he is going to show you how to systematize and delegate your business so that it can run on autopilot. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Mike, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. Josh (00:00:44) - That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal account in order to fund payroll. Because of cash flow issues. I was str... | |||
| Strategy Audit: Strategies for Financing Growth and Cash Flow Optimization With Bob Clapp | 18 Jun 2024 | 00:40:35 | |
Robert Clapp is a 60-year-old entrepreneur selling on Amazon since 2020. He started his Amazon business to create a lifestyle that offered new challenges and a work life balance. Previously, he spent 20 + years working in the film industry as a set builder, on shows such as Survivor, Star Wars and Happy Gilmore, which is a very time-consuming profession. Selling on Amazon has certainly been a challenge but also very rewarding. He has learned so much about the business and more importantly, about himself. And he has now the lifestyle that he set out to create.
> Here’s a glimpse of what you would learn….
In the latest Ecomm Breakthrough podcast episode, host Josh Hadley sits down with Bob Clapp to explore the financial strategies behind scaling an e-commerce business. They delve into the smart use of credit cards for cash flow optimization, the power of negotiating better payment terms with suppliers, and the benefits of seeking alternative shipping solutions. Bob shares his progress and the positive impact of these strategies on his business's growth and profitability. This insightful conversation underscores the importance of proactive financial management and continuous operational optimization for e-commerce success. Here are the 3 action items that Josh identified from this episode:
Special Mention(s): Related Episode(s):
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Bob Clapp. We just went through a strategy audit with him. He reached out. He wanted some insights for his own brand. We had met at a previous conference, and he has already taken some massive steps in his own business, where he has been able to grow the velocity of his sales over 100%. And we have now laid out a game plan in a blueprint for how he can continue to scale his business. Today he's going to be sharing his feedback, those actions that he's taken and the levers that he's been pulling in order to dominate the market. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Bob, I started my business back in 2015 and I grew it to an eight figure brand in seven years. Josh (00:01:03) - But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I made bad hiring decisions. I had to take money from my personal account in order to fund payroll because of cashflow constraints. And during Covid, our bran... | |||
| Case Study With Scott Needham: Can TikTok Shop Really Help Boost Your Sales on Amazon? | 12 Jun 2024 | 01:03:32 | |
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Scott Needham, CEO of Smart Scout, delve into the intricacies of leveraging TikTok Shop for e-commerce success. They explore Scott's journey from a viral TikTok product to strategically using TikTok Shop to boost sales. Scott shares insights on utilizing data analytics platforms like Fast Moss to understand top-selling products and successful content creators on TikTok. He emphasizes the importance of adapting to Amazon's changing landscape, recounting a personal story where he had to make quick decisions to save his business during his honeymoon. The conversation also covers the significance of continually launching new products to drive growth and the necessity of optimizing main images for product listings. Scott's recommendations are geared towards helping 6-7 figure business owners scale their operations to 8 figures and beyond by embracing new platforms, refining logistics, and constantly innovating. Here are the 3 action items that Josh identified from this episode:
Action Item#3 Optimize Main Images: Never settle for a static image. Continuously test and refine your main product images to ensure they remain compelling and effective. Resources & Links Section Resources mentioned in this episode:
Special Mention(s): Related Episode(s):
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Scott Needham. He is the CEO of Smart Scout and the host of the Smartest Amazon Seller podcast. Scott has lots of stories that he's going to be sharing with us, such as how his product went viral on TikTok before TikTok shop was even a thing, and he's going to also be sharing some of his success tips of what he's do... | |||
| How to Scale from $0 to $80 million on Amazon with Adam Feinberg from Web Deals Direct | 11 Jun 2024 | 00:53:38 | |
All right, everybody, I've got an amazing special episode in store for you all today. So, I've partnered together with the Firing the Man podcast, and Dave and Ken, who run this podcast, have done an amazing job and interviewed Adam Feinberg. Adam had a nine figure exit just a couple of years ago, and he dropped some massive knowledge bombs as to the actionable steps that he took in order to grow his brand, big enough that he had a nine-figure exit where the majority of his revenue was coming from Amazon. So, there's a lot to dig into today. Okay, so make sure you take some notes. And then when you're done with this episode, make sure you go follow Firing the Man podcast by David and Ken. Adam (00:00:44) - You have to if you want to be an entrepreneur, you have to keep your expenses reasonable and you have to be willing to take risk. And if you don't take risks and take chances, you're just not going to succeed over the long haul. Kind of following strategies correctly pays off. Adam (00:01:02) - We also invested a lot of money in advertising and building up our brands, which I think is really, really important on Amazon. I kind of learned from it that it's kind of better in a lot of instances, to be the big fish in a little pond than like, the eighth best fish in a big pond. Amazon.com once you have momentum, if you're in the top couple listings in the category, you don't want to give it up no matter what. So I would start and people would laugh. There'd be like your air shipping, solar lights, and the solar lights cost $15 to air strip and you only make ten bucks on each one. Why are you doing that? And I said, it's worth it because we don't want to lose our rank on Amazon. Intro (00:01:43) - Welcome, everyone, to the Firing the Man podcast, a show for anyone who wants to be their own boss. If you sit in a cubicle every day and know you were capable of more, then join us. This show will help you build a business and grow your passive income streams in just a few short hours per day. Intro (00:02:01) - And now your host, serial entrepreneurs David Schwimmer and Ken Wilson. David (00:02:06) - Welcome everyone to The Firing Man podcast. On today's episode, we have the privilege to interview Adam Feinberg. Adam is the CEO of Web Deals Direct and Amazon FBA business that is home to more than 30 brands. Adam recently sold his business to perch, a technology driven commerce company that acquires and operates top Amazon third party sellers and other direct to consumer brands at scale, resulting in an impressive nine figure earnout. We are really excited to share Adam's story and knowledge with listeners today. Welcome to the show, Adam. Adam (00:02:40) - All right. Thanks for having me. I'm glad to be here. David (00:02:42) - Yeah, absolutely. So first things first, tell us a little bit about your background and how you got to where you are today. Adam (00:02:49) - All right. Well, I used to be in the IT consulting business, and I have a wife who's a physician, and I have two big kids now. My daughter is a freshman in college, but about 10 or 11 years ago, we figured our lifestyle didn't work. Adam (00:03:03) - And as well as I thought I was doing, she told me my job wasn't important. So you stay at home so I could have either been a stay at home dad, or I had to figure out something to do that worked with carpool drop offs and soccer, little league and karate class and all that. So I started running an SEO company at home. I put up a website. I learned a little bit about ranking in Google, helping my wife with her business, and some of her friends with their businesses. And I got lucky with it and put a website on the first page for a bunch of search terms like SEO company, SEO, agency, SEO services, and built up an SEO company up to about $3 million annually for about 4 or 5 years. I have a partner named Richard Bell, and he talked me into expanding the SEO business into the UK in 2012 or so, and we were going along merrily. Google made some changes. It started to become a little bit more difficult as a business to get small business customers competitive and Google rankings. Adam (00:04:10) - We were looking for something else to do. My friend Richard had a chiropractor friend who was selling swim goggles and swim caps and making more money than he was being a chiropractor in 2014 and was making fun of us, that he was doing better than we were with this little side gig, but kind of invited us along at the same time. So I told Ritch to quit doing SEO and to look into this. In 2014, I gave him a gigantic budget of maybe 25,000 bucks. I said, turn it into $100 million. And six years later, here we are. But, you know, there's a couple of things in between then that's pretty much the background of how we got into Amazon. E-commerce was just kind of a side thing, as we saw that digital marketing using search engine optimization was kind of a declining and more. Difficult and challenging business and adventure. Ken (00:05:02) - Yeah, that's pretty awesome. So, Adam, you mentioned you have been an entrepreneur for about 11 years. Is that correct? Adam (00:05:08) - That's correct. Ken (00:05:09) - Awesome. So did you have any fears about jumping over from corporate life to an entrepreneur, or was anything holding you back, or did you just dive right in? Adam (00:05:20) - I was absolutely petrified. I always wanted to become an entrepreneur. My dad was an entrepreneur, my grandparents were an entrepreneur. But we kind of grew into living at our means, living the Washington, D.C. area. Even with my wife being a physician and me having a pretty senior position at Accenture. We would spend every dime we have. So kind of the thought of jumping into corporate life kind of scared the hell out of me. To be honest, one of the things that really made it possible for me to become an entrepreneur was in 2012, we moved to Charlotte. My wife took a new job, the Charlotte Market for doctors, a lot better than D.C. so we kind of got a four for like double the salary and half the house price. So it was really life changing for my ability to kind of be able to take a chance as an entrepreneur. Adam (00:06:16) - When we moved down here, and it kind of gave me a second chance at it. I had some ups and downs in the SEO business when I had my first down in 2012, and that kind of was kind of the leading factor for me to move to Charlotte. I plan to get another job in the IT business, and the only thing that prevented me from doing that now is I had 15 years of telecom experience, and it's a banking town in Charlotte and no one really wanted me. So I was sitting at home with nothing to do. I figured I give SEO another punt, so that's kind of where it's at. But really what helped me is my wife was able to cover all the expenses. We went from having like a 4 or $5000 mortgage down to $1,000 a month down in Charlotte. And I really think that really having a manageable expenses is really super duper key in becoming an entrepreneur at first. And I really had to produce nothing other than my wife said it was deck and vacation money. Adam (00:07:15) - So I think that's really is something. I was super lucky about that a lot of other entrepreneurs don't have. a lot of my friends that sell on Amazon, even some that do it full time, they started doing both a full time job and like an Amazon side gig, and I was able to do the SEO business as a full time business. And then the Amazon business is a full time business. David (00:07:37) - Okay. So knowing what you know now, what advice would you give yourself at the beginning of that journey? Adam (00:07:44) - Really? Well, I think like the biggest, the biggest things are you have to if you want to be an entrepreneur, you have to keep your expenses reasonable and you have to be willing to take risk. And if you don't ... | |||
| The Most Effective Growth Levers for Scaling an E-commerce Brand to an 8-Figure Valuation With Todd Bairstow | 04 Jun 2024 | 01:02:17 | |
Todd is an English major who made good as an entrepreneur. He has founded and bootstrapped two companies into 8 figure valuations and is currently working on his eCommerce brand Finer Form. That brand focuses on at-home exercise equipment and is one of that category's top-selling brands on Amazon. Highlight Bullets > Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley chats with Todd Bairstow, CEO of Finer Form, about the brand's impressive growth trajectory during the pandemic and the strategic moves that propelled them to eight-figure success. Todd shares how Finer Form preemptively tackled potential negative reviews by improving product design and assembly instructions, enhancing the customer experience. He also delves into the critical role of Amazon PPC expertise in their growth, emphasizing the importance of keyword specificity and campaign organization. Furthermore, Todd discusses the value of maintaining a white hat approach and building strong relationships with Amazon account managers. The episode also explores Finer Form's unexpected success on TikTok Shop, outperforming other sales channels, and the benefits of influencer marketing on the platform. Todd recommends "The Big Short" for diverse business perspectives, ChatGPT for productivity, and the "Odd Lots" podcast for global business insights. This episode is packed with actionable strategies for e-commerce entrepreneurs aiming to scale their businesses. Here are the 3 action items that Josh identified from this episode: Action Item #1: Embrace Adaptability and Strategic Decision-Making: Todd Bairstow's experience with Finer Form underscores the importance of adaptability in the face of unforeseen circumstances like the COVID-19 pandemic. Action Item #2: Prioritize Exceptional Customer Service: Building a loyal customer base is crucial for sustained success in e-commerce. Action Item #3: Master Amazon PPC and Explore Emerging Platforms: Post-COVID, the significance of Amazon PPC advertising has surged.
Special Mention(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Todd Bairstow. He's the CEO of Finer Form, and he's going to be sharing his remarkable story of how his brand exploded during Covid and the specific growth levers he has been using to scale his brand to eight figure valuations and beyond. But in addition to that, you're also going to hear his strategies of how his TikTok shop sales are now surpassing Walmart.com sales. And he's going to dive into the details with us today. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Todd, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. Josh (00:01:02) - At times, I made bad hiring decisions. I had to take money out of my personal account in order to fund... | |||
| How to Leverage Influencers and Affiliate Platforms for Growth on Amazon and TikTok Shop with Gracey Ryback | 29 May 2024 | 00:59:09 | |
Guest Introduction Gracey is an Amazon Influencer & content creator who specializes in bringing the best deals & Amazon finds to her community of over a million followers across Tik Tok and 6+ additional platforms. She will show you why influencer marketing is the next vital step for your brand and the secrets to succeed with it on Tik Tok and Amazon Live. In her first year, she has driven over seven figures of revenue and helped many brands selling on Amazon boost sales, increase long-term keyword ranking, drive brand awareness, and go viral. She also live streams for Amazon as an A-List Amazon Live Creator and is often featured on the Amazon.com home & deals page.
> Here’s a glimpse of what you would learn….
Special Mention(s): Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today, I'm speaking with Gracey Ryback, an Amazon influencer and a marketing expert, and she is going to be talking about why influencer marketing is the next vital step to help your brand succeed. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Gracey, I started my business back in 2015 and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made bad hiring decisions. I had to take money from my own personal bank account because of cash flow constraints and actually pay payroll. I also stressed about whether our brand could survive when Covid hit, and we saw a 90% reduction in revenue overnight. Josh (00:01:02) - I remember wishing for a mentor who could guide me through the maze of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. That's why I've decided to offer one on one coaching and consulting, where I share the nitty gritty cash flow frameworks, the sa... | |||
| Building your brand in new frontiers with Amy Wees | 28 May 2024 | 00:38:54 | |
All right, guys, I have a very special episode for you all today. Scott Needham and I from the Smartest Amazon Seller podcast have partnered together, where he interviewed Amy Wees, and she delivered some amazing, actionable strategies as to how you can grow your brand off of Amazon. I feel like this message is super timely for what a lot of us are experiencing massive amounts of overseas competition, a lot of margin reduction, an increase in FBA fees, etc. the list continues to go on and on, and while many people look for what's going to be the next best sales channel for me to get into, Amy shares some actionable tips and strategies, and I think you can experience a mindset shift in terms of understanding that getting into retail can open up some massive doors, an opportunity even bigger than what you're experiencing on Amazon. So go ahead, sit back, listen to this episode, take down some notes, and then when you're done, go ahead and follow the smartest Amazon seller podcast by Scott Needham. Intro (00:01:09) - One, two, three. Scott (00:01:12) - Welcome to the Smartest Amazon Seller podcast. I am your host, Scott Needham, an Amazon seller. And I have with me Amy Wees from Amazing At Home. She has been giving such amazing advice. I was at a conference with her 2 or 3 weeks ago in Boston, and when I heard her talk, I was like, all right, I've got to get her on the podcast to talk about this subject. I've never talked about it, and I know there's a few people that are probably at this threshold of how to take some of their products, some of their brands, to the next level, understand, what it can mean to branch outside of Amazon and perhaps even into retail stores. Amy, welcome to the podcast. Amy (00:01:57) - Thank you for having me, Scott. It's great to be here. Scott (00:01:59) - So, you know, I like to think that I'm, pretty good at selling on Amazon, but, the more I've been doing this podcast, the more that I like, I'm like, there's just way more things to consider. Scott (00:02:14) - in how to, you know, grow a brand and actually maybe turn a product into a brand. And, one of the first things that you think of in, in answering that question is like, well, are you just on Amazon? You know, have you if you expanded and like, have you found the best fits off of Amazon? So, let's just do a thought experiment where, you know, I have grown to, say $500,000 a year in sales, and it's all just on Amazon doing, you know, private label. What would you think be, you know, the next step. Amy (00:03:00) - Well, I think always you have to look at your customer base, right? who is your customer and where do they shop? What are their brands? Do they follow, you know, where do they expect to find you? and of course, we all love Amazon. I love Amazon too. I'm an Amazon seller as well. but when it comes to expansion, we really have to think and remember that e-commerce is 10% of all of retail. Amy (00:03:31) - E-commerce is 10% of all retail. So it's like, whoa, you know, and then Amazon is a little over half of the e-commerce chunk, but there's still so many cool places that we can sell our products both online and offline, in brick and mortar channels as well. So when you're thinking about, okay, you know, could I do something off Amazon? I know a lot of people too. They don't want to keep all of their eggs in the Amazon basket right now because it's just been yeah really crazy. Amazon's changed a lot right. Scott (00:04:03) - That's not a yeah it's not a great idea. now so expanding off Amazon and you know figuring out where your customers are or how to get to them, you know, the most natural might be, you know, Walmart Shopify but like and then the rest of, you know, brick and mortar you could set up wholesale. So say you're approaching you're approaching that question right there. what are some factors that you should be considering? Amy (00:04:34) - Yeah. So I mean, the first thing that you should consider is your margin. Amy (00:04:39) - So if you're on Amazon and you have just A3X, so you're sourcing it for $5, you're selling it for 15. If your margins are really narrow, you might not have enough margin to actually expand into retail and sell your products at wholesale prices. So when you're selling your products wholesale, in general, the general rule and of course, there's exceptions to this rule. But the general rule is you're selling that product for 50% of the retail price, and the retail price is whatever you're selling it for on Amazon. So it's not like you can say, oh, well, my MSRP is $40, but I sell it on Amazon for $20 on average because yeah. Scott (00:05:23) - That won't that won't fly. Amy (00:05:25) - No. Yeah exactly. And we know that Amazon's already doing you know comparison pricing across major retail channels. So the first thing that you should think about if you're going to start selling your products wholesale is do I have the margin to sell this product for 50% of that retail price? And, and still make a profit there? So that's, that's the. Scott (00:05:52) - Well, even take your, take your scenario of a $15, retail, and your, your, cost of goods is $5 per unit. if you were to sell it to a brick and mortar store for 750, is that worthwhile or is that good enough? Amy (00:06:12) - I don't. It wouldn't be for me. No. You know, that's the good thing about selling wholesale is that, that usually those brick and mortar stores pay shipping. So you're not paying for shipping, right? Okay. that's helpful, but, you know, that's a very narrow margin, right? I like to have enough profit to at least buy one more unit even on Amazon. Right. So, you generally want to be able to cut it in half from your retail price and then cut it in half again. to be able to, you know, make a, make a profit there. So, that's just a general rule. So pricing is your first. Yeah. Sorry. Go ahead. Scott (00:06:57) - So what you're saying is if, say, your cost is $5, if it was wholesaling for $20, you're like, okay. Scott (00:07:04) - That starts to make sense. Amy (00:07:05) - Yes. Exactly. Well no. If your cost is if your cost is $5, you want it to wholesale for ten, right? So you want to be able to double that, right. So if let's say I'm selling a product for $40 retail, the wholesale price is $20, I should source that for ten okay. Scott (00:07:27) - Yes. Right. Yes. Yeah. Yeah. I, I think, we're just dancing around. Yeah, yeah, I understood you. and. Yeah. So, you know. Amy (00:07:40) - That's the, the first consideration is that you want to think about your margin and you know, whether you have enough margin there. and then the second thing is think about how your customers shop. So, you know, where do they shop? Do they mostly shop online for your type of product? And if so, what are the other, types of online channels that might be beneficial for you? So maybe you're selling a home decor item, right? Home decor. Amy (00:08:10) - And even on Amazon, home decor isn't really the best product. Those aren't the best products to sell on Amazon, because American consumers usually go on websites like Overstock and Wayfair to buy home decor type of goods. And if you'll notice, if you go to those online websites and you check out the prices of home decor compared to those prices for very similar products like I did an example of a gold vase. it was a, you know, on Amazon, these types of gold vases were like $19, right? Very cheap. You find the same thing on Wayfair and it's like 73 to $100. so if you are selling a home decor item, you might be surprised Amazon might not be the best place for you to sell your products, and you might discover that there are other really, really great places to sell. yeah. And then same thing. There's brick and mortar opportunities as well. little chain stores like Tuesday morning, for examp... | |||
| Struggling on Amazon? Optimization Strategies for Growth with Abe Chomali | 21 May 2024 | 01:01:44 | |
With a wealth of experience spanning over three decades, Abe Chomali has witnessed the evolution of sales and marketing firsthand. From his beginnings in 1991 to navigating the digital landscape of the internet and the rise of Amazon, Abe has remained at the forefront of innovation. Today, he is dedicated to helping sellers maximize their presence on Amazon through strategic PPC and SEO management. As the founder of XP Strategy, Abe brings unparalleled expertise, having driven over $1 Billion in sales for both himself and his clients.
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley engages with Abe Chomali, founder of XP Strategy, in a deep dive into the intricacies of PPC and SEO for Amazon sellers. They discuss the unpredictability of Amazon's system and the importance of flexibility in strategy. Chomali emphasizes the use of analytical tools for tracking changes and competitor strategies, and the significance of metrics like TACoS and conversion rates. The conversation also covers the necessity of continual product launches and adaptation to market changes for scaling businesses. Chomali's expertise shines as he offers actionable advice and a complimentary strategy session, showcasing his commitment to helping businesses thrive on Amazon. Action item #1: Prioritize new product launches Action item #3: Focus on high-performing areas to drive business growth. Resources mentioned in this episode:
Special Mention(s):
Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with AbeKamali of Exp strategy, and we are going to be talking a lot about the painful story where he learned exactly how ad auctions worked, and then we're also going to be getting his predictions of how only the strong are going to survive in the new game of Amazon over the next 12 to 18... | |||
| If You Want to Thrive and Dominate in Ecommerce, Avoid Isolation at All Costs with Kayleigh Bendall | 14 May 2024 | 00:58:03 | |
Kayleigh Bendall has over 12+ years of global experience across Digital Marketing, Social Media, e-Commerce and Amazon in lead generation, strategic partnerships, events and community building. Started e-comm journey working for 8-figure D2C brand doing product inserts with e-comm merchants in Austalia 8 years ago. Networking played a huge part in opening the door to 8 and 9 figure brands. Community Cultivator, Empowering Entrepreneurs Through Connection. Global Events Online and F2F. Reach New Heights & Grow With Our Community. 2023 Milestones: Hosted 4 global events, 10 digitals & 10 meetups. Recently introduced and ran 2 $100M entrepreneur dinners in Austin. Growing a 10k+ member community and are on a mission to cultivate best in class and a trusted community of 7, 8 and 9 figure entrepreneurs and mastermind experiences. South Africa born moved in UK at 16 with family. The inability to fit in and integrate into a small town sparked the curiosity into the importance in like minded community and finding your tribe. Last Nov I created a vision board and relocated to Austin. In 88 days I ran 1 mastermind event (you attended) 2 entrepreneur dinners, stayed in my dream house on the VB, drove the Ferrari with my initials and met my Codie Sanchez and Jen Gottlieb. Two female boss babes. Currently in talks to help Codie with her events!
> Here’s a glimpse of what you would learn….
In this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Kayleigh Bendell dive into the transformative role of networking and strategic partnerships in scaling businesses. They explore Kayleigh's extensive background in empowering high-level entrepreneurs and her success with e-commerce brands. The discussion highlights the significance of attending industry events, embracing in-person connections, and utilizing innovative tools like the AI-powered web builder DG1. Listeners are encouraged to be open-minded and authentic in their networking efforts to unlock growth opportunities. Key takeaways include the value of networking, partnering with like-minded brands, and the power of sharing knowledge within the e-commerce community. Here are the 3 action items that Josh identified from this episode:
Special Mention(s): Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
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| Want to double your sales on Amazon? You NEED to try this strategy with Rob Schab | 27 Aug 2024 | 00:55:54 | |
Rob Schab, CMO and Cofounder of Levanta. Today, Rob will be sharing how to recruit affiliates tailored to your ecommerce brand.
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta's success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending "Atomic Habits," the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta's affiliate network to enhance their marketing strategies. Here are the 3 action items that Josh identified from this episode: Action Item#2 Prioritize Influencer Selection and Engagement: When recruiting influencers, focus on authenticity and alignment with your brand values. Look for early wins with a few influencers, which can signal broader potential partnerships. Keep affiliates engaged through regular communication, updates on deals, and consider hosting webinars or sending newsletters to maintain their interest and support.
Special Mention(s): Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
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| The Secret Formula for Crafting Irresistible Product Images and Listings Revealed with Andrei Ureche | 07 May 2024 | 00:55:14 | |
> Here’s a glimpse of what you would learn….
In this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Andrei Ureche, founder of Sellametrics, to share his expertise on optimizing Amazon product listings for better conversion rates. They highlight the crucial role of understanding customer pain points and the power of impactful imagery and messaging to meet customer needs. Andrei illustrates his points with a simple lemon peeler example, emphasizing the human aspect of business. The discussion also includes a nod to the book "Contagious" for its wisdom on product popularity, and a special offer from Andrei for a free consultation and a $100 bonus for Sellametrics services. Here are the 3 action items that Josh identified from this episode: Action Item #1: Prioritize Clarity, Effectiveness, and Popularity: Ensure your Amazon product listings are clear, effective, and popular. Customers need to easily understand what you're selling, how it benefits them, and why it's popular among others. Action Item #2: Optimize Images and Messaging: Pay special attention to your main image—it's the gateway to your product. Ensure it grabs attention and addresses customer desires. Additionally, utilize secondary images and consistent messaging across visuals to convey product benefits effectively without overwhelming customers. Action Item #3: Focus on Serving Human Needs: Remember that at its core, business is about serving human needs. Understand your customers' pain points and provide solutions through your products. Crafting compelling listings involves more than just showcasing features; it's about addressing real needs.
Special Mention(s): Related Episode(s):
Sponsor for this episode...
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrei Ureche of Self Metrics, and we are going to be talking a lot about how to optimize and improve the conversion rate on your Amazon product listings, and thus helping you increase in your organic ranking as well. This episode is brought to you by Ecomm Breakthrough Consulting, where I helped seven figure companies grow to eight figures and beyond. Listen, Andrei. I started my business back in 2015, and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. At times, I made a lot of bad hiring decisions. I had to take money from my personal bank account in order to fund payroll for our team. Josh (00:00:58) - , because of cash flow constraints, I stressed about whether our brand was going to survive when we experienced a 90% decline in sales during Covid. I remember wishing and hoping that I could have a mentor that could guide me along the way of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. And that's why I've decided to offer one on one coaching or consulting, where I help share the nitty gritty cash flow frameworks, sales strategies, and operating systems that have helped me scale my own business. And because I believe in giving each entrepreneur my undivided attention, I only work with three clients at a time. But f... | |||
| New Tool Alert! Amazon's Creator Connections: A Comprehensive Guide to Collaborating with Influencers with Kathleen Kobel | 30 Apr 2024 | 01:11:47 | |
Kathleen Kobel is an Amazon selling expert with 15 years of experience elevating brands through strategic selling and consulting on the platform. After launching and growing over 1,000 brands on Amazon she has utilized those skills to become a dynamic force with the Amazon Influencer program. She not only connects authentically with Amazon brands and customers through curated content but also teaches others how to earn big by creating product videos for Amazon. She is your go-to partner for navigating and thriving in the competitive e-commerce landscape of Amazon.
Here’s a glimpse of what you would learn…
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow. Here are the 3 action items that Josh identified from this episode: Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections. Action item #2: Offer free samples to influencers and vet them through a Google form. Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.
Special Mention(s):
Related Episode(s):
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:35)** (((-))) - - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, Norm Farrar, Howard Tye, and Steve Simonsen. Today I'm speaking with Kathleen Kobel of KathleenKobel.Com and we're going to be talking a lot about how Amazon influencers can help your brand scale and how to maximize and leverage the new tool on Amazon called Creator Connections. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Josh (00:01:12)** (((-))) - - - Listen, Kathleen, I started my business back in 2015 and grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I doubted myself and my leadership abilities, but also launching the wrong product at the wrong time., issues with supply chain, issues with cash flow, and having to invest my own money in order to pay payroll and being able to make better hiring decisions. So to our listeners that have hit similar plateaus and obstacles and are looking for the next steps to take their brand to the next level, then go to EcommBreakthrough.Com, that's Ecomm with two M's to learn more. And as a special bonus to my podcast listeners, this month I'm giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to... | |||
| You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer | 23 Apr 2024 | 01:06:45 | |
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce. Here are the 3 action items that Josh identified from this episode: Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information, Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach. Action item #3: Increasing Average Order Value. focus on increasing average order value through complementary products, and subscriptions.
Special Mention(s): Related Episode(s):
Josh (00:00:35)** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Norm Ferrar How We're Ty and Steve Simonsson. Today I'm speaking with Matt Clark, the executive chairman of Amazing Dotcom and the creator of The Amazing Selling Machine. And we're going to be talking a lot about how you can make sure your brand is still relevant and thriving even ten years from now. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Josh (00:01:10)** ((-)) - - Listen, Matt, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but it took me a lot longer than I think it really needed to. I made a lot of mistakes along the way that made that path a little bit harder than it really needed to be. I had cash flow issues. There were times where I had to invest my own money back into the business in order to make payroll. There were bad hiring decisions that I made. There were bad advertising decisions that I made, and I wish I would have had a mentor along the way that would have been able to help me overcome those stumbling blocks and grow a lot faster. So to our listeners, those of you who have hit similar plateaus a... | |||
| Strategy Audit - The Three Levers to Scale with Karen Bonnici | 16 Apr 2024 | 00:45:24 | |
Karen Bonnici – the visionary behind Moon Sonder™ and its iconic products, the Super Blanky®, Dreamighty®, and Super Towel®. Karen's story is a testament to the transformative power of passion and purpose, as she crafts unique experiences that seamlessly blend comfort, self-care, and imagination for her customers. But Karen's journey doesn't stop at product creation. With a rich background as a seasoned storyteller, musician, and teaching artist, she's no stranger to captivating audiences both on stage and online. Her foray into ecommerce has been driven by her diverse creative talents, allowing her to weave compelling narratives and melodies that deeply resonate with her audience. Here’s a glimpse of what you will learn….
In this episode of Ecomm Breakthrough podcast host Josh Hadley chats with Karen Bonnici, a successful Amazon brand owner. They explore the challenges of low conversion rates and high ad costs, and the necessity of launching new products. The discussion also covers the effectiveness of storytelling in branding, the potential of TikTok and other platforms for promotion, and the use of influencers to drive traffic. Karen shares her personal story of resilience, aiming to inspire through her brand. The episode concludes with an emphasis on innovation, competitor analysis, and the continuous improvement of product listings for business growth. Here are the 3 action items that Josh identified from this episode: Action item #1: Driving growth by launching new products. Constant product innovation is paramount, akin to Apple's strategy, emphasizing that product diversification fuels sustained expansion, preventing sales stagnation over time. Action item #2: Consider TikTok Shop for brand promotion, leveraging its potential for virality and broad audience reach, irrespective of follower count, thanks to its algorithm favoring resonant content. Unlike platforms such as Instagram and Facebook, where visibility relies heavily on audience size and engagement rates, TikTok offers a cost-effective avenue for expanding product awareness. Action item #3: Continuous testing through Amazon's AB experiments is essential, facilitating ongoing refinement of product listings. Embracing iterative improvements enables even marginal gains to compound over time, driving significant growth in e-commerce endeavors.
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This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Full Transcript **Josh (00:00:35)**** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in eCommerce. Past guests include Adam Heist, Kevin King, and Michael E Gerber, the author of The E-myth. Today I'm speaking with Karen Bonnici. She is an Amazon brand owner that crossed the seven figure mark last year, and we just finished an audit on her brand. And we're going to let you all peek under the hood and hear the challenges that she is facing, and also hear the solutions that we discussed while conducting her brand audit. **Josh (00:01:07)**** ((-)) - - This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Karen, I started my business back in 2015 and grew into an eight figure brand in seven years, but I made a... | |||
| Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabe | 11 Apr 2024 | 01:01:24 | |
Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabe
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Chris McCabe, an ex-Amazon insider and founder of ecommerceChris. They discuss the intricacies of Amazon's suspension system, the importance of understanding Amazon's perspective on account protection, and the trends in enforcement for 2024. Chris advises sellers to avoid competitor abuse and ensure that any intellectual property claims are substantiated. They also touch on the crackdown on competitor abuse and the need for compliance with Amazon's policies. The conversation includes strategies for dealing with influencer marketing, product giveaways, and the significance of white hat practices. Chris recommends resources and shares information about the Seller Velocity conference. Here are the 3 action items that Josh identified from this episode: Action item #1: Chris stressed the need for sellers to align with Amazon's guidelines and avoid practices that could be perceived as incentivizing biased reviews. Action item #2: A common misconception among sellers is that giving away products without asking for a review is acceptable. However, Chris pointed out that Amazon is suspending accounts for such giveaways because they can still result in biased positive reviews. He urged sellers to understand Amazon's perspective and strategize accordingly. Action item #3: Chris highlighted the importance of having a rainy day fund to prepare for potential account issues and the need to decide upfront whether to dispute a suspension. He also recommended seeking expert help when facing suspensions or warnings.
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Chris McCabe. He is the founder of eCommerce, Chris, and he's going to be sharing how to think like Amazon, how to protect your account and appeal any restrictions or suspensions that might come your way. He's also going to be sharing what he sees happening and what Amazon is focused on in 2024. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Chris, I started my business back in 2015 and I grew it to an eight figure brand in seven years. I made a lot of mistakes... | |||
| 2024 Amazon Profit Hacks With Dan Ashburn — You Won’t Believe #3 | 09 Apr 2024 | 00:53:47 | |
Dan Ashburn is a notable Amazon entrepreneur and the Co-founder of Titan Network, an invite-only organization for high-end Amazon sellers. He has built several brands and lends this experience as a speaker and the Head Mentor of China Magic. For the past 13 years, he has led Ignite Brands as CEO along with his expert Amazon sales management team.
Here’s a glimpse of what you’ll learn:
In this episode… Every business is looking to maximize their profits, but far fewer know how to create profit sustainably and consistently. This is especially difficult in 2024 — many previous strategies are no longer viable. Most e-commerce avenues, especially Amazon, are making businesses work harder for their revenue. So how do you stay one step ahead of the competition? One certain strategy is to look toward successful leaders and see what they are doing correctly. Dan Ashburn helps lead the Titan Network, a selective group of these exact people. Coming together, their expertise is applied to real world scenarios, helping everyone grow to new heights. Now he offers some of his advice for fellow entrepreneurs looking to rise above. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Dan Ashburn of the Titan Network breaks down his Amazon tips for 2024. They go through the crucial steps of scaling, how to select manufacturers, how to delegate, and figuring out the issue of warehousing. Dan also talks about the levers and strategies to maximize profit. Resources mentioned in this episode: | |||
| Boost Your Sales Overnight! Dima Kubrak’s Three Simple Secrets To Crush Your Competitors | 02 Apr 2024 | 01:04:31 | |
Dima Kubrak is the Founder of Sellerise, a platform creating affordable, reliable, and up-to-date software products that make managing Amazon data and processes more efficient. He is also the Founder of ASAP Warehouse, a fulfillment and preparation center offering services for storage, preparation, and fulfillment. From a young age, Dima has immersed himself in the world of business, leveraging his entrepreneurial spirit to achieve remarkable success. With over a decade of experience in e-commerce, Dima has honed his expertise in navigating the complexities of the Amazon marketplace.
Here’s a glimpse of what you’ll learn:
In this episode… Scaling your brand beyond seven and eight figures requires a multi-faceted approach encompassing product differentiation, visual branding, and creativity in the digital space. By implementing these actionable strategies, you can position your brand for sustained growth and success in the competitive e-commerce landscape. Dima Kubrak, a renowned e-commerce entrepreneur, advocates for three essential strategies for business growth: product differentiation, leading image optimization, and digital creativity prioritization. Product differentiation is the cornerstone of brand scaling; Dima advises against creating generic products and suggests leveraging advanced tools like Midjourney or DALL-E to generate innovative concepts tailored to your audience. Furthermore, Dima underscores the importance of investing in visually appealing product packaging for your main image. This approach distinguishes your brand from competitors, boosting click-through and conversion rates. Rather than solely focusing on PPC and analytics, Dima emphasizes investing in digital creative assets to enhance brand recognition and drive engagement across platforms. In this episode of the eComm Breakthrough P... | |||
| Don’t Go Bankrupt! Yoni Mazor Exposes the Silent Profit Killers in Your Business | 26 Mar 2024 | 00:53:27 | |
Yoni Mazor is the Co-founder and Chief Growth Officer of GETIDA, a fast-growing company providing state-of-the-art reimbursement recovery solutions for Amazon sellers. Leveraging his extensive experience as CEO and Co-founder of May Group, a $20 million Amazon FBA business, Yoni co-founded GETIDA to address the complex challenges faced by many e-commerce entrepreneurs. In addition to his role at GETIDA, Yoni serves as an Investor and Advisory Board member at Newphotonics and The Ecom Cooperative, where he contributes his expertise to foster growth and innovation in the industry.
Here’s a glimpse of what you’ll learn:
In this episode… Amazon sellers must stay ahead of the curve to maintain profitability and drive scalable growth. While focusing on sales and marketing strategies is crucial, overlooking certain areas can result in margin loss and hinder long-term success. One commonly overlooked aspect in e-commerce is the integration of AI technology. Experimenting with chatbots and AI software tailored for e-commerce can streamline processes, personalize interactions, and provide a competitive edge. eCommerce entrepreneur Yoni Mazor emphasizes that neglecting these advancements risks lagging behind competitors and hindering growth. Building a winning team is also essential for sustainable success — instead of solely prioritizing cost-cutting measures, sellers should focus on hiring top talent. Overall, focusing on AI integration, team building, and reimbursement management is crucial for Amazon sellers seeking to boost profitability and achieve scalable growth in e-commerce. In this episode of the eComm Breakthrough Podcast, Josh Hadley hosts Yoni Mazor, Co-founder and Chief Growth Officer of GETIDA, to explore emerging e-commerc... | |||
| Secret Amazon Takedown Tactics: Crush Counterfeiters and Collect Cash With Hilton Hart | 19 Mar 2024 | 01:02:11 | |
Hilton Hart is the CEO of Edison IP Enforcement, renowned for his leadership in combating counterfeiters and safeguarding brands. Under his guidance, the company has successfully litigated against over 80,000 counterfeiters, recovering more than $61 million in damages. With a background as a software engineer, Hilton transitioned into entrepreneurship and investment, leveraging his technical expertise and business acumen to drive success in the intellectual property enforcement sector.
Here’s a glimpse of what you’ll learn:
In this episode… Counterfeiting poses a significant threat to brands, causing financial losses and tarnishing reputations. However, with the right approach, businesses can protect their intellectual property and hold infringers accountable. What are some permanent solutions to combat counterfeiters and recover damages? Hilton Hart, an IP enforcement expert, urges e-commerce entrepreneurs to take proactive steps to protect their brands. This includes registering trademarks and securing copyrights for images and designs. Vigilantly document instances of infringement and hold counterfeiters accountable by seeking financial compensation; these actions deter future infringements and reinforce respect for intellectual property rights in the marketplace. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Hilton Hart, CEO of Edison IP Enforcement, discusses definitive strategies for thwarting counterfeiters and recouping losses. Hilton shares his inspiration for entering the e-commerce IP enforcement realm, the common types of counterfeit infringements, and practical steps to combat this pervasive issue. Resources mentioned in this episode: | |||
| John Gill Reveals Mind-Blowing Customer Hacks for Massive Sales! | 13 Mar 2024 | 00:53:08 | |
John Gill is the Founder and CEO of Willow & Grace Designs, a proprietor of handcrafted wood furnishings such as floating shelves and other quick installations. In a previous chapter of his life, he served as a police officer in South Florida. However, his entrepreneurial spirit led him to pursue his dreams, starting with a venture into the MLM space. Though not financially lucrative, this experience proved invaluable in his journey — John ventured into the telecommunications sector, establishing a successful business as a licensed carrier for prepaid calling cards, thriving for 12 years until industry changes led to its decline. Undeterred, John pivoted into the Amazon selling industry, dedicating 11 years to building and selling multiple successful brands.
Here’s a glimpse of what you’ll learn:
In this episode… Building a successful brand requires strategic planning and consistent effort. What are some actionable steps to guide entrepreneurs on their journey to brand success? To achieve massive sales, e-commerce expert John Gill recommends three key tactics: knowing your customers, understanding their desires, and integrating feedback into your product launch strategy. Understanding your customers is crucial for building a successful brand. As the CEO or leader, prioritize personally handling or closely observing customer service inquiries to gain valuable insights. A monthly structured customer review process is essential for maintaining long-term success and fostering customer loyalty. You can better meet their needs by tailoring your product images, messaging, and branding to align with your target audience. By prioritizing these tactics, e-commerce businesses can drive significant sales and establish a strong brand presence in the market. In this episode of the eComm Breakthrough Podcast | |||
| Best inventory management hack for Amazon sellers revealed with Matt Putra | 20 Aug 2024 | 00:58:57 | |
Highlight Bullets > Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EighX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt's top three tips for ecommerce owners and an invitation to connect with him for further financial guidance. Here are the 3 action items that Josh identified from this episode: Action Item#1 Streamline business operations and make strategic decisions, such as cutting non-performing SKUs.
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| Master Amazon Launching With Alina Vlaic: Three Keys to Thrive! | 05 Mar 2024 | 00:59:28 | |
Alina Vlaic is the Founder of AZ Rank, which provides innovative strategies on various e-commerce platforms for scaling. She’s also Co-founder of PressX, an establishment helping brand owners leverage press articles to launch and rank products on Amazon and other e-commerce platforms. Her latest venture, FotoLive, offers a fresh perspective on user-generated content. Alina’s journey began in her father's grocery store, evolving into a successful publishing house and sparking her passion for entrepreneurship. With a master's in international business, Alina delved into the global market, later making waves in the Amazon marketplace. In this episode… In the competitive world of Amazon, mastering product launches requires a strategic approach that goes beyond listing optimization. What are three essential keys to thrive and stand out in the marketplace? E-commerce expert Alina Vlaic emphasizes the importance of thorough keyword research to optimize product listings on Amazon. By utilizing data tools like Brand Analytics, Opportunity Explorer, and SQL data, businesses can gain valuable insights into keyword performance and strategically leverage them to enhance product visibility and ranking on the platform. Additionally, Alina advocates for building external traffic sources by creating incentives such as warranties or digital downloads to collect customer email addresses or mobile numbers. Embracing creativity in marketing efforts, particularly through platforms like TikTok, Instagram Reels, and YouTube Shorts, allows businesses to encourage user-generated content and prioritize authenticity — ultimately driving brand visibility and sales growth in the competitive e-commerce landscape. In this episode of the eComm Breakthrough Podcast, host Josh Hadley invites Alina Vlaic, Founder of AZ Rank, to delve into effective product launching strategies. Alina shares insights on reaching target audiences, leveraging press coverage for brand visibility, and navigating the impact of geo ranking on Amazon product rankings. Resources mentioned in this episode:
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| Warning! You Are Not Ready for the AI Changes Coming to Amazon With Max Sinclair | 27 Feb 2024 | 00:50:09 | |
Max Sinclair is the Founder and CEO of Ecomtent, the next generation of e-commerce catalog management. Bringing a wealth of experience from his six-year tenure at Amazon, he played pivotal roles in several notable projects. Beyond launching Amazon Business in the UK, Max was responsible for catalog quality for the country debut of Amazon.sg in Singapore, and spearheading the introduction of Amazon Grocery across the EU. In this episode…In the ever-evolving landscape of e-commerce, the emergence of generative AI technology is poised to revolutionize the way businesses operate and interact with consumers. With the integration of AI into various aspects of e-commerce, businesses can unlock new opportunities for growth, innovation, and customer engagement. Max Sinclair, an expert in e-commerce, emphasizes the transformative potential of generative AI in revolutionizing the industry. Through AI-driven insights and data analytics, businesses gain deeper insights into consumer behavior, preferences, and trends. This enables the development of tailored products that resonate with target customers, driving satisfaction and sales. Additionally, AI facilitates the creation of engaged brand communities, amplifying reach and fostering long-term growth while streamlining operations and fueling innovation — positioning businesses at the forefront of e-commerce evolution. In the latest episode of the eComm Breakthrough Podcast, Josh Hadley hosts Max Sinclair, Founder and CEO of Ecomtent, to discuss the transformative potential of generative AI in e-commerce. Max explores topics such as harnessing the A9 algorithm to achieve exponential growth, the evolving landscape of AI in e-commerce, and the significance of diversifying business strategies for long-term success. Resources mentioned in this episode:
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| Untold Secrets To Achieve Eight-Figure Business Domination With Ben Leonard | 20 Feb 2024 | 00:44:17 | |
Ben Leonard is the Co-founder of Ecom Brokers, a premier e-commerce brokerage firm based in the United Kingdom. As the Founder of Beast Gear, a renowned fitness brand offering a range of workout essentials, including skipping ropes, boxing gloves, and powerlifting belts, Ben epitomizes the millennial entrepreneur who transformed a passion project into a thriving global enterprise. Initially crafting his business in a makeshift office during spare moments, Ben has steered his venture from humble beginnings to a seven-figure success. Beyond his roles at Ecom Brokers, Ben is deeply engaged in cultivating brands and guiding aspiring entrepreneurs through his consultancy, educational courses, and mentorship initiatives. In October 2023, Ben published Quit Stalling and Build Your Brand, an e-commerce roadmap aimed at empowering fellow entrepreneurs with practical principles, real-life examples, and step-by-step instructions to succeed in the e-commerce ecosystem. In this episode…Entrepreneurs aiming to elevate their businesses from seven to eight figures and beyond must adopt a strategic mindset. What are some targeted growth strategies brands should implement to position their businesses for long-term success and achieve their ambitious growth targets? Entrepreneur and e-commerce consultant Ben Leonard offers a comprehensive approach to scaling a business from seven to eight figures, emphasizing mindset shifts, quality investment, and strategic partnerships. Entrepreneurs must shift their mindset to view their brand as a major player, recognizing the need to build a high-performing team. While cost-cutting may seem appealing, prioritizing quality over savings is crucial to long-term success. Additionally, fostering strategic partnerships with manufacturers and suppliers can optimize the supply chain and drive efficiency. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Ben Leonard, Co-founder of Ecom Brokers, shares exclusive insights into scaling e-commerce businesses to eight figures and beyond. Ben delves into the inspiration behind his book, Quit Stalling and Build Your Brand, outlining its role as a strategic roadmap for aspiring entrepreneurs. He candidly discusses the valuable lessons learned from past mistakes and offers practical advice on overcoming barriers to global expansion in the e-commerce landscape. Resources mentioned in this episode:
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| Achieve 90% Product Launch Success Rate With Izabella Ritz's Proven Validation Method | 13 Feb 2024 | 00:59:34 | |
Izabella Ritz is the Founder and CEO of Ritz Momentum, a one-stop shop for Amazon business services. Drawing on her experience of starting an Amazon business in 2015, Izabella launched Ritz Momentum to help busy students who are eager to venture into the Amazon business. A seasoned entrepreneur, Izabella embarked on her journey into business at the age of 17. She has established and sold multiple companies throughout her career, cultivating expertise in e-commerce, SEO, and digital marketing. In this episode…In the rapidly evolving Amazon landscape, relying on generic or "me-too" products is an outdated strategy bound to yield subpar results. The contemporary market, driven by consumer preferences, favors innovation. How can you meet consumer demands to secure a competitive edge on Amazon? For seven-figure sellers aspiring to reach eight figures and beyond, Izabella Ritz, a seasoned Amazon seller, advocates a strategic approach encompassing three pivotal steps: prioritize the launch of new products, leverage validation data, and implement effective product differentiation. Central to business growth is the expansion of your product line, but as product launches entail inherent risks, Izabella underscores the importance of keenly monitoring analytics and metrics and refining the validation process. Additionally, she recommends employing strategies such as customer reviews, utilizing AI tools for feedback interpretation, and harnessing platforms like PickFu for testing product ideas. By integrating AI insights, businesses can create products that more precisely align with customer needs. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Izabella Ritz, Founder and CEO of Ritz Momentum, explores the critical role of product research and validation in propelling brands beyond eight figures. Izabella shares her motivation for establishing Ritz Momentum, emphasizes the significance of regularly introducing new products for Amazon sellers, offers guidance on expanding product lines, and more. Resources mentioned in this episode:
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| Discover Jason Snider’s Revolutionary Approach to Tracking Your Business Finances | 06 Feb 2024 | 00:59:19 | |
Jason Snider is the Founder and CEO of Aspyr Advisors, a bookkeeping and business advising firm. He’s also the Co-founder and Managing Director at Summit eCommerce Advisors, an accounting firm supporting e-commerce professionals. Twenty years in the accounting industry exposed Jason to the challenges e-commerce entrepreneurs face utilizing traditional accounting, and it inspired his vision to create improved solutions. Additionally, as a Certified Profit First Professional, he coaches entrepreneurs by providing them with the tools needed to scale their businesses. In this episode…Bookkeeping is essential for operating a profitable e-commerce business because it helps owners organize and access their finances, plan an annual budget, and understand their financial health. And while it may be cost-effective to do your own bookkeeping, not having thorough accounting knowledge could cause your company to lose money. So how can entrepreneurs manage their company’s finances like an accounting professional? Regardless of the method used to log company spending, business owners should habitually review their financial records on a monthly basis. This allows for monthly comparisons and identifying areas where additional spending or cuts may be beneficial. Jason Snider, a certified accountant, recommends using a reliable accounting system such as A2X to accurately track the cost of goods and other data input. Another method for properly managing company funds is implementing a Profit First system. This accounting strategy aims to help small businesses improve their cash flow and profitability by setting aside a percentage of revenue as profit before paying expenses. In today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Jason Snider, Founder and CEO of Aspyr Advisors, to discuss innovative e-commerce bookkeeping. Jason shares common bookkeeping mistakes, methodologies for tracking and reconciling the cost of goods, and expounds on the Profit First strategy and how to execute it. Resources mentioned in this episode:
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| Five Secret Questions To Ask Candidates in Interviews To Identify A-Level Talent With Steve Cadigan | 06 Feb 2024 | 01:07:03 | |
Steve Cadigan is the Advisor and Talent Hacker at Cadigan Talent Ventures, a talent strategies advisory firm based in Silicon Valley. He’s also LinkedIn's inaugural Chief HR Officer and author of Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working. A luminary in talent advisory, Steve is sought after by esteemed organizations like Google, Salesforce, the Royal Bank of Scotland, and the BBC. His expertise also benefits top-tier venture capital and consulting firms, including Sequoia and McKinsey. Throughout his illustrious career, Steve has consistently excelled in team-building, shaping workplace culture, and transforming organizations into world-class performers. Acknowledged by publications such as The Wall Street Journal and Fortune Magazine, Steve was named one of the Top 200 Global Thought Leaders in People and Talent in 2021. Recently, he transitioned to assisting new businesses and entrepreneurs in shaping workplace cultures and building teams to scale their enterprises. In this episode…In the competitive world of recruitment, discovering A-level talent demands a strategic approach. To facilitate more informed decisions in assembling a high-performing team, what are essential questions to ask to gather a deeper understanding of candidates? Uncovering A-level talent necessitates a thoughtful approach. To build a high-performing team, former Chief HR Officer of LinkedIn Steve Cadigan advises defining the culture you aim to cultivate within your organization. Besides asking what sets you apart from industry giants, clarify why potential employees would choose your company. During the interview process, Steve says it’s vital to delve into the candidate's resumé to understand why they left previous roles and pinpoint their proudest achievements. Uncover their experiences with managers — both positive and negative — to gauge their expectations. Additionally, assess the environments where they've thrived or created. A critical aspect is the questions candidates pose, reflecting their engagement and understanding. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Steve Cadigan, Advisor and Talent Hacker at Cadigan Talent Ventures, about essential elements to shape your company culture and assemble teams to elevate your brand. Steve advises on how to build a strong company culture for success and scalability, how to attract and retain the right employees, and shares strategic hiring processes and interviewing techniques. Resources mentioned in this episode:
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| The Profit First Playbook for eCommerce Proven to Boost Your Profits With Cyndi Thomason | 30 Jan 2024 | 01:06:29 | |
Cyndi Thomason is the Founder and President of bookskeep, a financial management tool for e-commerce offering bookkeeping, invoicing, and expense-tracking features. As a master-level certified Profit First professional and certified Fix This Next coach, Cyndi works with e-commerce clients to help them achieve long-term profitability in their business. As an industry thought leader, she devotes much of her time speaking at various events, webinars, and podcasts, including ASD Market Week, SellerCon, Prosper, eCommerceFuel Live, Freedom Ticket, and Bright Ideas. In January 2019, Cyndi released Profit First for Ecommerce Sellers, a best-selling guide that focuses on four critical areas: managing inventory, relying on debt, understanding financial data, and maintaining focus. In this episode…Profit First is a financial management system created by author Mike Michalowicz. The fundamental idea is to prioritize allocation over traditional accounting. The system emphasizes the importance of setting aside profit to drive long-term business success and encourages a disciplined approach to success. How can e-commerce sellers implement the Profit First methodology to maintain profitability while scaling? Profit First professional Cyndi Thomason advocates three practices to accelerate scaling: optimizing inventory management, leveraging manufacturing partnerships, and strategically managing expenses. To enhance your inventory management, order less to ensure a rapid ROI. Cyndi notes that many e-commerce sellers should learn to negotiate with their manufacturers. Beyond building a relationship, practice the art of negotiation — it could secure you 0% financing. This is one of the quickest methods to scale your business. Lastly, focus on the three main drivers of expenses: inventory, Amazon FBA fees, and advertising spend — including assessing your COGS. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Cyndi Thomason, Founder and President of bookskeep, about profitability drivers to help your business scale. Cyndi shares her inspiration for writing Profit First for Ecommerce Sellers, lists common bookkeeping hurdles e-commerces sellers face, and explains how to implement the Profit First methodology. Resources mentioned in this episode:
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| Unveiling Amazon’s Hidden Traffic Secrets With Brett Curry! | 23 Jan 2024 | 01:02:18 | |
Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode…In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace? To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don’t be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store. Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand. Resources mentioned in this episode:
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| Unlocking 10x Growth: Chris Shipferling's Omnichannel Blueprint for Skyrocketing Your eComm Brand! | 16 Jan 2024 | 00:55:59 | |
Chris Shipferling is a Founding Partner at GW Partners, a M&A firm providing operational consulting, financial management, and strategic planning. He’s also a Founding Partner at South Col, an e-commerce accelerator providing capital, strategic advice, operational support, and exit strategy. Chris has 20 years of experience in the consumer product sector, navigating sales and marketing roles across the spectrum from small businesses to corporate giants. His passion lies in guiding founders to achieve their goals with his deep understanding of the consumer products industry and expertise in digital strategy and e-commerce. In this episode…10x-ing your brand typically refers to achieving exponential growth and impact for your brand. What are some highly effective strategies if you’re an Amazon seller who wants to 10x your brand or maybe even become a household name? One of the most common mistakes e-commerce sellers make is relying on a single sales channel — usually Amazon. If you haven't already, e-commerce strategist Chris Shipferling insists you broaden your reach by listing your products on multiple marketplaces, such as Etsy, Walmart, Newegg, and Rakuten. Next, he encourages sellers to experiment with influencers and affiliates to drive traffic to your DTC channel or TikTok Shop. Finally, Chris advocates for leveraging the skill of experts who can help sellers reach their goals more quickly. Join Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes Chris Shipferling, Founding Partner at GW Partners, to discuss how brands can 10x their business. Chris talks about what attracts aggregators to brands, scaling using omnichannel strategies, and why sellers should learn to leverage TikTok Shop. Resources mentioned in this episode:
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| Mike McClary Reveals the Conversion Bomb: Secrets to 10X Your Sales! | 09 Jan 2024 | 01:08:14 | |
Mike McClary is Co-creator of Amazing.com’s Amazing Selling Machine, which aids thousands of entrepreneurs in establishing lucrative businesses by selling products on Amazon. As an accomplished e-commerce seller, he’s sold millions of dollars worth of products on Amazon via multiple established companies. Mike is dedicated to teaching entrepreneurs how to build successful e-commerce businesses using the tools available through ASM. In this episode…Higher conversion rates indicate more people are buying from your store, increasing sales and revenue. It also means that your product listing is well-optimized and can effectively compete in the marketplace. So what are some impactful strategies to escalate sales conversions? If you want to 10X your sales, Mike McClary shares his conversion bomb, a secret weapon he developed to optimize product listings. To do this, you must set up processes to manipulate Amazon’s algorithm that suggests continuous sales. Mike advocates setting up strikethrough pricing, which is selling products at a higher list price by attaching a coupon or Prime-exclusive discount to the price. This is effective because the coupons do not factor into the original price. Another way to influence the algorithm is by adding numerous converting badges to the list price, such as coupons and money-off promotions. This conversion bomb will inflate your conversion rates, increase the number of units sold per transaction, and boost product rankings. Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he sits down with Mike McClary, CEO of Amazing.com, to explore e-commerce diversification and Amazon advertising. Mike discusses the evolution of Amazon, shares seller-growth tactics to help entrepreneurs exceed seven figures, and details his conversion bomb strategy. Resources mentioned in this episode:
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| SOP Freedom: How to Grow Your Business Without Being Chained to It with Eli Lipshatz | 13 Aug 2024 | 01:10:37 | |
Eli Lipshatz (AkA Lipi). Co-founder of Escala, and MultiplyMii. Today, Lipi will be discussing the most effective strategies for scaling an eCommerce business, focusing on optimizing personnel, streamlining processes, and leveraging technology to achieve growth.
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space. Here are the 3 action items that Josh identified from this episode: Action Item#2 Identifying key levers for business growth. Action Item#3 Creating a company wiki and SOP document to streamline operations.
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Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh Hadley (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Eli Lipshatz, aka Lipi. He is the co-founder of Escala and MultiplyMii. And today, Lipi is going to be discussing the most effective strategies and intricate details for scaling e-commerce businesses, how to document your SOPs, and how to actually create something that is sustainable and scalable in order to grow. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Lipi, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal bank account in order to go fund payroll because of cash flow constraints. Josh Hadley (00:00:50) - There... | |||
| Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets | 02 Jan 2024 | 01:07:52 | |
Adam “Heist” Runquist is an e-commerce entrepreneur who helps others build, scale, sell, and invest in e-commerce brands. While working in the corporate world for NRG, a Fortune 300 energy company, he began sharing his knowledge of Amazon on his YouTube channel under the pseudonym Adam Heist. He also facilitates FBA Masterclass, an exclusive mentorship program designed to help people achieve success through Amazon FBA. For over four years, Adam served as Goal Zero’s Head of Operations and Supply Chain, influencing his Amazon journey. Adam is also an avid cyclist, which has inspired many of his e-commerce brands. In this episode…Amazon is the premier marketplace for selling products, but scaling a brand can be a challenge for the inexperienced. If you are ready to grow your brand to over seven figures, Amazon experts suggest focusing on three pillars: product development, listing optimization, and traffic generation. Many e-commerce entrepreneurs are solopreneurs who handle all aspects of their business. However, they’re still competing against large conglomerates with teams of experts. Amazon selling mentor and e-commerce entrepreneur Adam “Heist” Runquist asserts that it’s possible to professionalize a brand by adhering to the three pillars. Once a product is appropriately designed for a target audience, it clears a path for better rankings, more pay-per-clicks, and increased conversion rates. To optimize product listings, Adam suggests concentrating on a small range of keywords and imagery using A/B testing. Regarding traffic generation, it’s vital to understand what proportion of your sales are driven organically or through PPC. And while leveraging Google and YouTube ads can be beneficial, Adam advocates partnering with influencers as brand ambassadors. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Adam “Heist” Runquist, e-commerce entrepreneur, to talk about exit and brand scaling strategies. Adam discusses business exit strategies and tips for partnering with influencers. Adam also expounds on the prime importance of focusing on product development, listing optimization, and traffic generation. Resources mentioned in this episode:
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| The $100 Million-Dollar Mindset: Jamie Davidson's Strategies That Catapulted Their Amazon Brand! | 26 Dec 2023 | 00:54:34 | |
Jamie Davidson is a Co-founder and Amazon Coach at AMZ Insiders, where he advises entrepreneurs on starting, building, scaling, and exiting their e-commerce businesses. In 2018, he reached a milestone, crossing the nine-figure mark selling online products via Amazon FBA. Before his introduction to Amazon sales and AMZ Insiders, Jamie was the CEO of a private equity-backed company until 2013. Jamie is also a West Point graduate and former Army Officer, where he honed his leadership skills as a platoon leader, company executive officer, and assistant battalion supply officer. In this episode…The adage that a business's success is 95% process and 5% people is a truism. However, scaling to nine figures depends on systems, teams, and product development. Amazon selling expert Jamie Davidson shares that his brand rapidly grew to an eight-figure business. But when he committed to expanding to nine figures, Jamie recognized that he needed to adjust his systems and processes. He advises that as you build your business, you can conduct time studies to assess where you’re exhausting your time and identify time-consuming activities. Once you analyze your time study, work to reduce activity times, prioritize duties, and automate or delegate tasks. Additionally, you should focus on product development by creating new products and staying up-to-date on emerging industry trends. Lastly, Jamie recommends focusing on profit margin and inventory management. Understanding your net helps to determine your ability to reinvest in new products. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Jamie Davidson, Co-founder and Coach at AMZ Insiders, about effective strategies to grow your Amazon business more efficiently. Jamie reflects on his journey to becoming a nine-figure brand. He also discusses building a productive e-commerce team and scaling operations, why product development is integral to business growth, and systems for scaling to nine figures. Resources mentioned in this episode:
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| Secret Insider Strategies to Growing Your Business Through Multi-Channel Expansion With Jamin Arvig | 19 Dec 2023 | 00:40:18 | |
Jamin Arvig is Co-founder of aiCommerce, a multichannel digital agency offering a full range of e-commerce services including launch strategies, ad management, and fulfillment. He is also Co-founder of Brands 10X, a platform helping e-commerce businesses sell into brick-and-mortar channels and aiC Brands, which invests in and owns multichannel brands. As a seasoned professional with 20 years in the industry, Jamin is a thought leader in e-commerce, having presented at Harvard Business School, London Imperial College, Global Networking Summit, CEO Retail Summit, and several YPO events and industry conferences. In this episode…There are several reasons why brands should leverage distribution channels to grow and scale including reaching a wider audience, enhancing brand awareness, improving customer experience, and increasing sales. What are specific growth levers for expanding distribution channels? According to e-commerce expert Jamin Arvig, three growth levers are essential: online marketplaces, direct-to-consumer, and brick-and-mortar stores. When determining if a marketplace fits your brand, Jamin recommends listing the channels where you want to sell your products. Amazon, eBay, and Etsy are some of the most popular online marketplaces to consider. Once you have chosen your channels or marketplaces, the next step is distributing your top-selling products, especially if you have many SKUs. Finally, partner with experts and mentors who can assist you in navigating your path — assisting you in making strategic decisions, better managing your time, and bringing your vision to reality. On today’s episode of the eComm Breakthrough Podcast with Josh Hadley, he welcomes Jamin Arvig, Co-founder of aiCommerce, to discuss growth levers for expanding distribution channels. Jamin talks about how multichannel strategies influence brand valuation, prioritizing e-commerce channel opportunities, processes for expanding into new markets, and when to consider distributing brand products to brick-and-mortar stores. Resources mentioned in this episode:
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| Get Ready for the Next Big Thing in eCommerce: Ehud Segev's Secret Method Can Help You Stay Ahead! | 12 Dec 2023 | 00:59:43 | |
Ehud Segev is a renowned mentalist known as The Mentalizer and specializes in combining his knowledge of the subconscious mind with business and marketing. He is also a recognized authority in Amazon marketing, having studied the platform in-depth and helped hundreds of sellers rapidly increase their income. As an Amazon thought leader, Ehud has published two best-selling books, 9 Steps to Influence: A Mentalist's Guide for Everyman and Secrets of the Voice: Read People and Influence Others Using the Voice, which has been translated into several languages. Ehud is a serial entrepreneur, owning a cosmetics factory, an e-commerce marketing and advertising agency, TV studios, and a chain of restaurants. In this episode…Branding is the essence of sales. But what is a brand, and how do you develop it? Ehud Segev, an e-commerce marketer and mentalist, defines a brand in a single word: audience. Once you have identified an audience interested in purchasing your products or services, it’s vital to differentiate and develop your brand. One strategy many Amazon sellers overlook is leveraging poor reviews. Rather than viewing negative feedback as a death knell for your company, consider complaints as pain points begging for solutions. Ehud asserts that unfavorable critiques are roadmaps to success because they identify gaps in the market. On today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Ehud Segev, Amazon marketer and renowned mentalist known as The Mentalizer, to discuss the software Logie.ai and how to increase Amazon sales by partnering with influencers and content creators. Ehud shares what attracted him to become an Amazon seller, explains the essence of a brand, how to build an audience, and more. Resources mentioned in this episode:
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| Game-Changing Actions To Attract Your Ideal Customer and Skyrocket Your Visibility With Mitch Russo | 05 Dec 2023 | 00:42:16 | |
Mitch Russo is the CEO of MindfulGuidance. In 1985, he founded TimeSlips Corp, a software company he started from his garage. After exiting the company, he became independently wealthy at 42. From there, Mitch began BusinessBreakthroughs with Tony Robbins and the late Chet Holmes, where he was the President and CEO. Mitch is a two-time Inc. Magazine Entrepreneur of the Year nominee and author. His best-sellers include Power Tribes: How Certification Can Explode Your Business and The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies. In this episode…To grow an online business, e-commerce entrepreneurs need to focus on three foolproof methods: increasing customer numbers, increasing the value of transactions, and increasing the frequency of transactions. Most e-commerce sellers pursue traditional advertising in the hope that it will raise brand awareness. But serial entrepreneur Mitch Russo advocates free advertising using PR methods such as podcast features, press releases, and news articles. However, don’t expect instant results — it could take 30 or more appearances to experience sales conversions. Growing a fanbase helps immensely with boosting transaction frequencies. Mitch recommends creating effective communications and content using platforms like YouTube, TikTok, and Instagram to build a loyal following. LinkedIn and email campaigns are also effective channels to reach your target audience. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mitch Russo, CEO of MindfulGuidance, talks about building profitable and scalable companies. Mitch shares strategies for increasing customer count and the value of transactions, leveraging free advertising to boost sales, and techniques for growing the frequency of purchases. Resources mentioned in this episode:
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| Money Lost, Lessons Gained: Carlos Alvarez Reveals the Mistakes Behind His $16M Business Mistakes! | 28 Nov 2023 | 00:52:10 | |
Carlos Alvarez is the Founder and CMO at Wizards of Ecom, a Miami-based global e-commerce academy educating entrepreneurs on how to leverage Amazon for financial freedom. Carlos is a 15-plus-year veteran in the Amazon space who has scaled his brands into a nine-figure entity. Additionally, he is the Founder and CEO of Blue Bird Media & Marketing Solutions, a digital marketing agency specializing in product sourcing, brand building, Amazon vendor management, PPC, and lead generation. Carlos also hosts the world's largest free-to-attend Amazon Meetup group where participants discuss e-commerce, self-publishing, advertising, and selling on Amazon. In this episode…Scaling a business to seven figures and above requires a strategic roadmap that includes designing a vision, diversifying and expanding, and extending market reach. Boosting market coverage can also involve community building. Why is community essential to brand growth? Carlos Alvarez, an entrepreneur and experienced marketer, asserts that he will only launch a product if there is a demand for it. Many Amazon sellers use pay-per-click advertising to raise brand awareness. Unfortunately, PPC prices have increased by over 30% since 2021 and will continue to rise. Carlos explains that having a devoted community of customers who trust you as a vendor can lead to customer advocacy, word-of-mouth recommendations, and positive reviews. Building a community can be as simple as creating social media accounts. However, Carlos advocates for in-person groups like Meetup. Face-to-face interactions allow for open conversations, brainstorming, and real-time surveys and opinions. On today’s eComm Breakthrough Podcast, Josh Hadley interviews Carlos Alvarez, Founder and CMO at Wizards of Ecom, about strategies for building a community and brand. Carlos shares his passion for building community, explains his strategies for managing a portfolio of businesses, and discusses his business ventures. Resources mentioned in this episode:
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| Mastering the Art of Reviews: Michael Maher’s Game-Changing Hacks for Elevating Your Product Ratings | 21 Nov 2023 | 01:00:22 | |
Michael Maher is the Owner and Visionary of Cartology, a simple-solutions platform providing full-management services for Amazon brands including catalog optimization, advertising, and international expansion. Before Cartology, Michael was the President of Matters of the Cart, a multi-channel enterprise that eventually evolved into Cartology. Additionally, Michael hosts The Longer Game podcast, where he discusses the future of retail. In this episode…Amazon entrepreneurs' success stories can inspire many people to start their own e-commerce store. However, it’s crucial to understand the challenges that online sellers face. What are some strategies that e-business owners can implement to avoid certain obstacles? Customer reviews can make or break a business. For Amazon seller Michael Maher, he quickly learned not to take the reviews personally. Instead, he leveraged the feedback as opportunities to improve his products. During these pivotal moments, it’s wise to meet with manufacturers to discuss how they can rectify issues. Michael also advises avoiding attachments to products, as attaining growth and scalability on Amazon heavily depends on new inventory. If a product performs poorly, don’t hesitate to discontinue the ASIN. In this episode of the eComm Breakthrough Podcast, Josh Hadley chats with Michael Maher, Owner of Cartology, about strategies to implement to scale a business. Michael shares the lessons he learned as a novice Amazon seller, how to leverage customer feedback, and how temporary setbacks inspired him to share his knowledge. Resources mentioned in this episode:
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