Explorez tous les épisodes du podcast Ecom Growth Insider
| Titre | Date | Durée | |
|---|---|---|---|
| Carl Weische: The CRO Playbook Behind AG1, Huel & Vessi (Fix AOV First) | 24 Apr 2026 | 00:48:37 | |
If your ROAS or MER tanks the moment you push more spend through, this episode is for you. Carl Weische is the founder of Accelerated Agency and runs CRO for brands like AG1, Huel, Vessi, The Oodie, and 200+ more 8, 9, and 10 figure DTC companies. He joins Andrej on Ecom Growth Insider to break down the exact system he uses to turn CRO into a profit lever from the ad click all the way to the thank-you page. If your return on ad spend is dropping every time you try to scale, Carl's decision tree is simple: Fix AOV first. Fix conversion rate second. Add presell pages only when you hit a true glass ceiling. In this episode: - The 3-tier bundle SOP Carl uses to lift AOV 15 to 25% - Why revenue per user is the only CRO metric that matters, and the AOV vs conversion rate trap most founders fall into - When presell and advertorial pages actually pay off (and when they waste ad budget) - The first things Carl audits on any store before he touches a test - The four real reasons customers abandon checkout - How to raise perceived value without killing margin through discounts - Why AI is about to widen the gap between elite and average marketers - Realistic testing cadence at scale: 5 to 30+ tests per month - Carl's sample size rule: 20,000 users and 1,000 orders per variation before you call a winner - The revenue threshold where it makes sense to move CRO in-house (around $50M to $100M a year) - Rapid fire: Carl's most underrated CRO lever, most overrated tactic, and the one mistake he sees smart founders make Chapters: 00:00 Why your ROAS dies when you scale 00:43 The real job of CRO in 2026 05:04 Carl's decision tree when ROAS or MER drops 06:08 Fix AOV first: the 3-tier bundle SOP 07:45 Fix conversion rate: images and copy that resonate 08:33 Layering in presell and advertorial pages 11:00 When presell pages actually make sense 15:51 Revenue per user: the real CRO north star 20:19 The first things Carl audits on any store 23:00 Why customers abandon the checkout 26:07 How to raise perceived value without discounts 29:00 Why AI is splitting great marketers from average ones 35:00 When a brand is actually ready for serious CRO 37:09 Testing cadence at scale: 5 to 30+ tests per month 38:12 The sample size rule: 20k users + 1k orders per variant 43:11 When to build a CRO team in-house 46:15 Rapid fire: underrated, overrated, biggest mistake 48:11 Where to find Carl Connect with Carl: YouTube: https://www.youtube.com/@carlweische Accelerated Agency: https://acceleratedagency.com LinkedIn: https://linkedin.com/in/carl-weische-2488a5198 Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. Subscribe for weekly episodes on paid media, CRO, offer strategy, and operating systems that actually move the needle. More episodes and newsletter: https://ecomgrowthinsider.com Work with HoloGrowth: https://hologrowth.com | |||
| From $2K to $200K/Month: The Post-Purchase Upsell System with Nizar Abdul-Halim ($100M+ in Ad Spend) | 13 Apr 2026 | 00:51:43 | |
Most brands doing $1M/month are pulling $2K from their post-purchase funnel. Nizar Abdul-Halim comes in and turns that into $100K to $200K. Same brand. Same traffic. Same products. That's not a tweak. That's a profit center that was sitting there the entire time, completely ignored. Nizar has been in ecommerce for almost a decade. He's run his own stores, built and sold an ad agency, and deployed over $100M in paid ad spend (at one point, $2.5M a month). Today his entire focus is what happens right after someone buys, and he's built the infrastructure to prove it's one of the most leveraged plays in ecom. In this episode, we get into the full post-purchase system: how it works, how to test it, and why most brands are leaving 10 to 15% of their revenue on the table at gross margin. What you'll learn in this episode:
Timestamps: 00:00 Intro 00:34 How Nizar discovered post-purchase as the real growth lever 01:28 Why break-even brands can become cash flow positive on day one 06:46 The moment he shut down the ad agency and went all-in 09:27 What founders actually misunderstand about post-purchase 12:00 How success metrics change depending on the business model 16:07 One-time buyer strategy vs. returning customer strategy 18:35 What post-purchase should realistically contribute at your revenue level 21:28 The 3 layers: cart, checkout, and post-purchase (and the job of each) 26:04 Addressing the "won't this make my brand look cheap?" concern 29:50 How post-purchase works for premium brands that won't discount 31:20 RPV vs. PPV: why tracking the wrong metric kills your profit 34:22 Why the most expensive upsell goes first (with the data behind it) 36:35 How to price a post-purchase sequence for an $80 AOV supplement brand 41:42 The 5-bucket testing framework Nizar uses across 80+ brands 44:40 Advanced segmentation: building multiple customer journeys at scale 49:27 The 10-minute quick win using Shopify Sidekick Connect with Nizar: Website: https://www.simpliscaled.com LinkedIn: linkedin.com/in/nizar-abdul-halim YouTube: Nizar Abdul-Halim Instagram: @nizarabdulhalim_ Twitter/X: @EcomNizar Enjoyed this episode? Subscribe to the Ecom Growth Insider newsletter for weekly breakdowns on scaling ecom brands profitably: https://ecomgrowthinsider.com More episodes: https://ecomgrowthinsider.com Ecom Growth Insider is a podcast for e-commerce founders and operators serious about building profitable brands. No fluff, no theory. Just what actually works at scale. | |||
| Just Do More of What Already Works — The Most Overlooked Growth Strategy in Ecom | 29 Dec 2025 | 00:06:59 | |
In this solo episode of Ecom Growth Insider, I break down a simple but powerful truth: 💥 Most brands don’t need more strategies — they need more focus. Everyone wants to try the next big thing: TikTok, SEO, influencers, livestreams… but the fastest path to growth? Just double down on what’s already working. Inside this short episode, I cover:
If you’re stuck in “shiny object syndrome” or trying to do 10 things at once — this episode is your reset button. 🎧 Listen now and ask yourself: What’s already working… and how can I 10x it? | |||
| How to Make Your Brand Rank in AI Search (Before Your Competitors Do) – with Jon Mest | 19 Nov 2025 | 00:35:45 | |
AI isn’t just changing how people write — it’s transforming how they search, discover, and buy products online. In this episode of Ecom Growth Insider, I sit down with Jon Mest, expert in digital discovery and founder of ChatRank, to unpack how ecommerce brands can show up in AI-driven search results — and what happens to those that don’t. We cover:
Whether you're a founder, CMO, or marketing lead — this episode will completely change how you think about brand visibility, content strategy, and the future of ecommerce search. Listen now at ecomgrowthinsider.com Connect with Jon at chatrank.ai #ecommerce #AIsearch #dtcbrands #ecomgrowth #digitalstrategy #chatgptseo #aivisibility #jonmest #chatrank #conversionstrategy #ecomgrowthinsider | |||
| The Landing Page Playbook Most Ecom Brands Ignore – with Jeff Park | 26 Jun 2025 | 00:45:56 | |
Episode Overview: Most ecom brands are wasting ad spend — not because their ads suck — but because they’re sending traffic to generic product pages that don’t convert. In this episode of Ecom Growth Insider, I sit down with Jeff Park, founder of Daydreamers Design Studio, an agency helping 7-9 figure brands drive more conversions and higher AOV through high-performing landing pages. Jeff breaks down the exact landing page frameworks that consistently outperform standard PDPs — and how brands of any size can leverage them to scale profitably. What You’ll Learn:
This episode is packed with tactical advice, real-world examples, and conversion frameworks that every DTC brand needs. Subscribe, share it with a founder friend, and check out more episodes at: | |||
| The $100K Email Strategy Most Ecom Brands Ignore – with Michael Rathman | 15 May 2025 | 00:46:29 | |
In this episode of Ecom Growth Insider, I sit down with Michael Rathman, the founder of AdSumo Digital — an email & SMS marketing agency helping DTC brands add millions in revenue without increasing ad spend. We go deep on the real strategies brands are using in 2025 to turn email into a high-ROI growth channel — even if you’re just getting started. 💡 What You’ll Learn:
Michael on Twitter: @MichaelRathman7 📩 Subscribe, leave a review, and follow the journey at EcomGrowthInsider.com | |||
| Why Most Brands Get Creatives Wrong (And How to Fix It) – with Camilo Castañeda | 09 May 2025 | 00:43:32 | |
In this episode of Ecom Growth Insider, I sit down with Camilo Castañeda, a true expert when it comes to ad creatives for e-commerce brands. Camilo is the founder of Epic Ads Lab, where he helps 7–8-figure DTC brands craft scroll-stopping ads using UGC, influencers, static visuals, and AI-powered video workflows. He’s also built the #1 video editing community online, helping editors and marketers elevate their creative game. We dive deep into the real creative problems holding brands back, the biggest mistakes most eCom founders are making, and how to think about content when you want to scale profitably through paid social. What You’ll Learn in This Episode:
Whether you’re a founder, media buyer, or creative director—this episode will give you the clarity (and creative inspiration) to level up your content and drive growth. Connect with Camilo:
Subscribe to Ecom Growth Insider Real behind-the-scenes strategies from the trenches of scaling DTC brands — with founders, marketers, and growth experts. Hosted by Andrej Tumachowitsch. | |||
| No Ads. No Funding. No Problem. How Mario Scaled & Exited His Ecom Brand | 08 May 2025 | 00:48:59 | |
In this episode of Ecom Growth Insider, I sit down with Mario Lanzarotti — entrepreneur, speaker, mindset coach, and the co-founder of All & Sundry, a premium custom footwear brand he successfully scaled and exited without raising funding or spending a single dollar on paid ads. We dive deep into:
Mario shares the behind-the-scenes of:
Whether you're just starting out or already running a 7-8 figure brand, this episode is packed with tangible lessons, bold insights, and uncommon strategies you won't find anywhere else. 🔗 Connect with Mario🎧 Subscribe & Follow If you enjoyed this episode, it would mean the world if you hit Follow, leave a quick rating, or share it with a founder friend. | |||
| Email Marketing That Drives 40%+ Revenue: List Growth, Offers & Retention with Max Sturtevant | 01 Apr 2026 | 00:56:46 | |
Email is still the highest-ROI growth channel in ecommerce. But most brands overcomplicate it and leave serious money on the table. In this episode of Ecom Growth Insider, I sit down with Max Sturtevant, founder of Wellcopy, one of the biggest email & SMS agencies in the DTC space. Max’s team supports around 130 brands with a team of roughly 80 people, and he shares the exact retention levers that consistently move revenue. We break down:
If you run a Shopify store and want higher LTV, more repeat purchases, and more profit without increasing ad spend, this episode is a must-listen. More episodes: https://ecomgrowthinsider.com/ | |||
| Meta Ads 2026: The $500M/Month Creative Playbook (Andrew Foxwell) | 17 Mar 2026 | 00:52:11 | |
Meta Ads in 2026 isn’t about campaign hacks or complicated funnel structures. The brands winning today are running a creative-led system: new messaging, new angles, and net-new concepts shipped consistently. In this episode of Ecom Growth Insider, I’m joined by Andrew Foxwell (Foxwell Digital, Foxwell Founders) to break down what’s actually working right now across the Meta ecosystem. Andrew has a rare vantage point: he sees patterns across hundreds of advertisers and top operators, not just one ad account. We cover:
If you’re a DTC founder, growth lead, or media buyer trying to scale Meta profitably (without burning cash), this episode is a blueprint. Connect with Andrew: Foxwell Digital: https://www.foxwelldigital.com/ Foxwell Founders: https://foxwellfounders.com/ More episodes: https://ecomgrowthinsider.com/ | |||
| Why Most Brands Plateau at $500K/Month — And How to Scale with Better Messaging w/ Sebastian Valiente | 29 Jan 2026 | 00:59:24 | |
Most ecommerce brands don’t scale past $500K/month because of bad messaging — not bad media buying. In this episode of Ecom Growth Insider, I sit down with Sebastian Valiente, creative strategist behind $30M+ in DTC revenue, to break down how he helps brands unlock scale through performance creative, deep persona research, and net-new messaging angles. We dive into:
Whether you're running Meta ads or trying to scale your DTC brand, this episode will shift the way you think about creative in 2026. 🎧 Subscribe and listen now — new episodes weekly. | |||
| You Can’t Have Success Without Responsibility — Hard Truths Most Founders Avoid | 28 Jan 2026 | 00:04:37 | |
Everyone wants the success. But few want the responsibility that comes with it. In this raw solo episode of Ecom Growth Insider, I share a story that shook me — and a mindset shift that every entrepreneur needs to hear. It’s about why responsibility is the price of success, and how avoiding it is silently killing your growth. Inside, I cover:
If you’re building a brand, a team, or a business — and sometimes wonder if the pressure is “too much” — this is your reminder that it comes with the territory. 🎧 Listen now for a perspective shift that might just unlock your next level. | |||
| Scaling Ecom Brands the Right Way – Meta Ads, Creative Strategy & Profit with Sebastian Williams | 21 Jan 2026 | 00:53:26 | |
Most DTC brands think scaling is about spending more. But more ad spend without the right creative, offer, or financial clarity? That’s a recipe for wasted budget and stalled growth. In this episode of Ecom Growth Insider, I’m joined by Sebastian Williams — one of the top Meta Ads media buyers and ecom growth operators in the space. After managing 7-figure budgets for brands like Dr. Squatch, Thrive Causemetics, and Snow, Sebastian now works directly with select DTC brands to scale fast, profitably, and sustainably. We break down:
If you run Meta Ads or are trying to grow your ecommerce brand without burning cash — this episode is your blueprint. Listen now and learn what actually moves the needle in 2026. | |||
| How a Single UGC Ad Crushed 100 Branded Videos – Real Meta Ads Case Study | 20 Jan 2026 | 00:07:59 | |
Your Meta ad account isn’t underperforming because of your product. It’s because your content sucks — and your ad account is starving for better creatives. In this solo episode of Ecom Growth Insider, I break down a real client case study where one single UGC ad outperformed over 100 branded videos, slashing CAC by 20% and saving a losing ad account. Inside, I cover:
This isn’t theory — it’s a real-world breakdown of what actually works in 2025. If your ads aren’t converting, this episode will show you exactly what to fix. 🎧 Listen now and get inspired to rebuild your creative strategy from the ground up. | |||
| The 2 Highest-Leverage Tasks for Ecom Founders This Year | 14 Jan 2026 | 00:04:31 | |
If you’re an ecommerce founder heading into 2026… You don’t need 50 things on your to-do list. You need two. In this short solo episode of Ecom Growth Insider, I break down the only two tasks you should obsess over to drive serious revenue this year:
Here’s what you’ll learn:
If you want to crush Black Friday without overcomplicating your strategy — this episode gives you a focused plan you can actually implement. 🎧 Listen now, take notes, and simplify your growth. | |||
| Speed Is Your Superpower: Why Moving Fast Is the #1 Competitive Advantage in Ecom | 06 Jan 2026 | 00:10:20 | |
Most ecom brands don’t fail because of bad products or weak ads — They fail because they’re too slow. In this solo episode of Ecom Growth Insider, I break down why speed is one of the most underrated advantages in business — and how moving faster can unlock better ads, stronger positioning, and category dominance. Inside, I share 3 real-world stories:
You’ll walk away with a mindset shift around:
This isn’t just theory — it’s a wake-up call. 🎧 Listen now and ask yourself: What would happen if I just moved faster? | |||