With declining sales, cultural backlash, and growing skepticism around alt-proteins, many are asking: Is the plant-based movement already past its peak? In this episode, Sarah Lake, CEO of Tilt Collective, makes the case that this moment is less a dead end and more a turning point. She shares the real forces shaping what we eat—from corporate power and public policy to culture and consumer psychology. They unpack why meat reduction remains such a political and emotional minefield, and why changing food environments—not just minds—may be the key to shifting diets at scale. Sarah shares Tilt’s approach to funding high-impact solutions globally and explains why success will look different in New York, Brazil, or Thailand. If you’re tired of shallow optimism or hand-wringing despair, this conversation offers a third way: honest, grounded hope. Sarah Lake's TED Talk: The Hidden Forces Behind Your Food Choices Music: Endless Inspiration (Vibe Street Mix) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Eat for the Planet, Matt de Gruyter, CEO and co-founder of Next Level Burger, discusses the brand’s significant progress since 2018, including the acquisition and turnaround of Veggie Grill, its ambitious expansion goals, and the evolving plant-based food landscape. Matt reflects on combating misinformation, balancing operational discipline with a strong work culture, and creating a sustainable, compassionate food system while emphasizing the critical role of leadership and persistence in driving long-term change. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode features Steve Molino, Partner & Head of Investments at Clear Current Capital, an early-stage venture capital firm focused on catalyzing sustainable change in the food system. The conversation focuses on the state of the alternative protein industry and its potential to transform the global food system. Steve shares his journey into impact investing, insights into the challenges facing plant-based and cultivated meats, and his perspective on the future of sustainable food innovation. The discussion explores consumer demand, global market dynamics, and the importance of refining investment strategies to drive real impact. Music: Endless Inspiration (Vibe Street Mix) Learn more about your ad choices. Visit megaphone.fm/adchoices

50by40 is a global, collective impact organization aiming to cut the global production and consumption of industrialized animal agriculture by 50% by 2040.  Lasse Bruun is 50by40's Global Director. Show notes for this episode: https://eftp.co/50by40 Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Mylk Guys is an online grocery store where you can find the vegan version of everything. They have thousands of the best vegan products on the market, including the largest selection of vegan cheeses in the United States and unique products you can't find elsewhere. Show notes for this episode: https://eftp.co/mylkguys Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Tukerman is a serial entrepreneur and co-founder of Barùkas, a good for you, good for the planet superfood nut company. The Barùkas Nut has been described as a mix of almond, cashew and peanut – only better – and with less calories. They are extremely nutrient rich and represent an amazing opportunity to reforest our planet, and sustain indigenous communities. Show notes for this episode: https://eftp.co/barukas Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Kuech and Kristel De Groot are co-founders of Your Super, a next-gen industry leader in plant-based living. They sell products that have the nutritional power of fresh produce and the convenience of supplements. The company was founded when Michael was playing tennis at the semi-pro level, and was diagnosed with cancer at age 24. He educated himself on cancer causes, and prevention resulting in a strict plant-based diet. Kristel made superfood mixes to assist in his recovery, and he experienced a dramatic shift in health, clarity and energy levels.  Show notes for this episode: https://eftp.co/your-super More about Eat For The Planet: https://eftp.co/ Newsletter signup: https://eftp.co/newsletter Follow us on Facebook and Instagram Follow Nil Zacharias on Twitter Contact us at eftp@eftp.co Learn more about your ad choices. Visit megaphone.fm/adchoices

This conversation was recorded live at the Plant Based World Conference & Expo in June 2019. It dives into the early beginnings of humane investing, nearly 10 years ago. Chris and Chuck also share their insights on the current state of the plant-based and cell-based foods industry, advice for entrepreneurs looking to raise investment, the M&A outlook for the near future, predictions for the segment in the decade ahead, and a whole lot more.  Show notes for this episode: https://eftp.co/chuck-laue-chris-kerr Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

This conversation with Seth Goldman was recorded live at the Plant Based World Conference & Expo on June 8, 2019 in New York City. It was the opening keynote on the second day of the expo, as part of the Eat For The Future Business Forum. Seth Goldman is co-founder of Honest Tea and Executive Chair at Beyond Meat. Show notes for this episode: https://eftp.co/seth-goldman Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Sara Bonham is a scientist and entrepreneur who co-founded Willow Cup, a California-based food-tech company dedicated to using the endless possibilities of plants to unlock the keys to better aging. The brand’s inaugural product, Perennial, a nutrient dense plant-based beverage, launched in Spring of 2019, and reimagines adult nutrition. Show notes for this episode: https://eftp.co/perennial Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Phaedra Randolph is the founder and CEO of Spero Foods, a company that produces plant-based dairy and egg products that are optimized to maximize flavor, sustainability, and nutrition—while minimizing cost and eliminating harmful ingredients. Show notes for this episode: https://eftp.co/sperofoods Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Todd Boyman is Co-Founder & CEO of Hungry Planet, the first company to develop a full range of premium plant-based meats -- including beef, chicken, pork, turkey, lamb and crab -- that handle, prepare, cook and taste like conventional meat. Show notes for this episode: https://eftp.co/hungryplanet Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

The Fry Family Food Co. (Fry’s) is the leading plant-based brand in South Africa and sell their all plant-based products in over 8,000 stores across 28 countries. They now have more than 40 different products in their range and are finally entering the U.S. market in 2019. Show notes for this episode: https://eftp.co/frys Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

If vibes can play a big role in the 2024 U.S. Presidential Elections, shouldn't we examine their role in food choices? This episode discusses why the plant-based food industry's focus on branding plant-based meat by emphasizing environmental and health benefits has failed to resonate with a consumers. A more effective branding strategy for alternative protein involves focusing on the "vibes"—the emotional and cultural context associated with food—rather than just facts and figures, aiming to make plant-based options feel more appealing and culturally relevant to diverse consumer groups. Companies mentioned in this episode: Plantega Beyond Meat – “Serve Love” Campaign / Beyond Meat (BYND) Q2 2024 Earnings Call Transcript Impossible Foods – Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing's 'Wokeness' Hurt the Category / Hot dog eating champ Joey Chestnut barred from competing in this year’s contest Music: Endless Inspiration (Vibe Street Mix) Learn more about your ad choices. Visit megaphone.fm/adchoices

The Venerable Tashi Nyima is an ordained monk in the Jonang lineage of Tibetan Buddhism, and leads the Universal Compassion Buddhist Congregation. Known for his directness, clarity of expression, and sense of humor, Lama Tashi shares the Dharma in fluent English and Spanish. He has been an Animal Rights advocate since 1968, and leads twice-yearly meditation retreats for full-time vegan activists. Show notes for this episode: https://eftp.co/tashi-nyima Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

No Evil Foods is a mission-driven business near Asheville, NC focused on impacting environmental sustainability, public health, and animal welfare through better food choices. Show notes for this episode: https://eftp.co/no-evil-foods Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Chad Sarno is a plant-based chef who is on a mission to get everyone in the world to consume more plants. Throughout his career, Chad has launched six plant-based restaurants in Istanbul, Munich, London and Belgrade, educated young chefs as VP of Plant-Based Wellness at Rouxbe Cooking School and served as the Global Health and Wellness Coordinator and R&D Chef for Whole Foods Market. If that wasn’t enough, he is also one of the creators of the Wicked Healthy brand along with his brother Chef Derek Sarno, and serves as the co-Founder, Executive Chef, and Vice President of Culinary for Good Catch Foods, a company on a mission to create plant-based seafood. Show notes for this episode: https://eftp.co/chad-sarno Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeffrey Harris is the co-founder of Plant Power Fast Food, an all vegan fast-food chain.  In this conversation we get into: Why Jeffrey wanted to start a vegan fast food chain and how he found his co-founders to make it a reality. The changing landscape of fast food and he gives his take on big chains like White Castle and Carls Jr offering plant-based options. Jeffrey also shares his vision for what fast food chains will look like in the next decade, factoring shifting consumer trends. Show notes for this episode: https://eftp.co/jeffrey-harris Learn how Eat For The Planet can help your brand: https://eftp.co/services Twitter: @nilzach Learn more about your ad choices. Visit megaphone.fm/adchoices

Peggy Neu is the President of the Monday Campaigns, the non-profit that originally founded Meatless Monday. In this engaging conversation we get into: Meatless Monday’s strategy for success. How the organization has been able to get this initiative into schools, businesses, local governments, and countries all across the world.  Insight into the simple power of the campaign and what they have done to make their approach to meat reduction so effective.  Show notes for this episode: https://eftp.co/peggy-neu Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Asher Brown is the CEO and Founder of Pollution Studios, a digital content agency, specializing in telling stories across a wide variety of platforms. Show notes for this episode: https://eftp.co/asher-brown Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Audrey Lawson-Sanchez is the CEO of Balanced, a nonprofit aimed at making healthy food more accessible in workplaces, schools, hospitals, universities, and retail spaces across the country. In this conversation, we get into: The concept of food environments and how this plays a major role in our ability to choose better options. How institutions can change their overall approach to meal planning in order to foster better decision making. Success stories of schools and institutions that have implemented meal changes. Audrey’s future plans to spread the Balanced message. Show notes for this episode: https://eftp.co/audrey-lawson-sanchez Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

John Mackey is the founder and CEO of Whole Foods Market. He helped fuel the rise of organic and natural food in the United States and also popularized the idea of “Conscious Capitalism.” John is a best selling author and recently came out with a companion to the, The Whole Foods Diet, called the Whole Foods Cookbook. Show notes for this episode: https://eftp.co/john-mackey-2 Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Nessel is an investor and philanthropist who is on a mission to transform the way we relate to our food and one another by funding companies and projects that are actively working to disrupt factory farming. Show notes for this episode: https://eftp.co/ari-nessel Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Considering the state of our oceans with overfishing driving fish stocks to the point of collapse, rising sea temperatures, ocean acidification, and plastic pollution infiltrating even the most remote and pristine waters of the world, we desperately need to find a viable alternative to wild caught and farmed fish. Seeing this gap, Lou, along with his co-founders, launched BlueNalu and set out to find the best scientists and investors to make their cellular aquaculture dreams come true. In this conversation we cover: The state of the commercial fishing industry. How cellular aquaculture can provide a viable alternative to fish farming and the wild-caught products. Issues within commercial fish today that BlueNalu hopes to solve, such as unstable pricing, fish mislabeling, and concerns over toxins, Mercury, and plastic pollution. BlueNalu’s plans for roll out and the logistics and strategy that comes with creating a cell-based company. Show notes for this episode: https://eftp.co/lou-cooperhouse Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode features Liron Nimrodi, the Co-Founder and CEO of Zero Egg. Animal friendly, sustainable, and a healthier alternative, Zero Egg is the plant-based egg for everyone. Zero Egg’s products are 100% plant-based, gluten-free, non-GMO, low in calories and fat, have zero cholesterol and are cleaner in terms of ingredient list (compared to other existing plant-based egg products) making them suitable for a range of dietary needs. Founded in 2018, the company believes the plant-based egg should be an everyday choice and is on a mission to make plant-based food accessible to everyone. With a feather-light footprint, Zero Egg offers the taste and texture of an ordinary egg, has better-for-you attributes, and is easy on the planet. It is made of plant proteins including soy, potatoes, peas, and chickpeas. Manufacturing Zero Egg uses radically less land, water, and energy, and produces significantly less greenhouse gas emissions than eggs from hens. Zero Egg is determined to meet the growing demand for egg alternatives that taste, cook, and function like traditional eggs, specifically in foodservice and food manufacturing. In addition to the United States, Zero Egg is also distributed in Israel and Europe. The company received early accolades at launch, including Calcalist’s 2019 Food Innovation competition in Israel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Suzy Amis Cameron is a noted environmental advocate, former actor and model, and mother of five. In addition to founding MUSE School with her sister Rebecca Amis, she has founded a number of environmental organizations, including Cameron Family Farms (together with her husband, director James Cameron), Plant Power Task Force, Food Forest Organics, and Red Carpet Green Dress. In this conversation we cover: One Meal a Day for the Planet (or OMD), the movement Suzy founded that is a multi-pronged effort to transform eating habits and the food system, and her new book titled OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline, and Save the Planet. Her work with the MUSE school, the first school to serve plant-based meals at lunch in the U.S, and how she plans to take it global. Why she and James founded the largest organic pea protein fractionation facility in the world and their plans to make plant-based food lines. Suzy is doing incredible things to educate people about the positive impact of a plant-based diet, to hear more about her upcoming initiatives, listen in! Show notes for this episode: https://eftp.co/suzy-amis-cameron Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan Bethencourt is a scientist, entrepreneur, and biohacker. He is the CEO of Wild Earth, an innovative company that’s reinventing pet food as well as a Partner at Babel ventures, which helps fund emerging biotech companies. Ryan also co-founded IndieBio, an accelerator that helps scientists become entrepreneurs, which helped launched Memphis Meats, Clara Foods, New Wave Foods and more. Show notes for this episode: https://eftp.co/ryan-bethencourt Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode features a recording of a panel discussion from the Reducetarian Summit, held in Los Angeles at the end of September 2018. The goal of the summit was to spark solution-driven conversations and inspire action that can help individuals and communities decrease meat consumption. I had the pleasure of moderating a panel called “Transforming Food Service” that focused on how can we encourage food service providers and institutions to promote and incorporate more plant-based foods on the menu. Show notes for this episode: https://eftp.co/reducetarian-2018 Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Victor Friedberg is the Co-Founder & Managing Director of S2G Ventures, a multi-stage food and agriculture venture fund investing in entrepreneurs whose products and services meet the shifting demands for healthy and sustainable food. He is also the Founder and Chairman of FoodShot Global, a new non-profit investment platform that aims to catalyze breakthrough scientific and technological solutions in our food system.  Show notes for this episode: https://eftp.co/victor-friedberg Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Josh Balk is Vice President of Farm Animal Protection for the Humane Society of the United States (HSUS).  Show notes for this episode: https://eftp.co/josh-balk Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Jody Rasch is the Managing Trustee of VegInvest, an investment fund that provides early-stage capital and guidance to companies striving to replace the use of animals in food as well as lab research and testing. Show notes for this episode: https://eftp.co/jody-rasch Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Derek Sarno is the Executive Chef and Director of Plant Based Innovation at Tesco. He is also the co-founder of Wicked Healthy, a plant-based food blog that he co-founded with his brother Chad Sarno, and is a co-founder of Good Catch Foods, an innovative company making plant-based seafood. If that wasn’t enough to catch your attention, he also served as the Senior Global Executive Chef of Recipe and Product Development at Whole Foods Market. Show notes for this episode: https://eftp.co/derek-sarno Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Ben developed the idea for Plant Based World Conference and Expo as a result of his own drastic transition to a plant-based lifestyle and earnest desire to make the world a better place. The expo is set to take place in June of 2019 and will serve as a place where plant-based product manufacturers, food service providers, retailers, entrepreneurs, investors, healthcare professionals and consumers alike can receive education, high level networking opportunities and the most up to date innovations in plant-based living. The expo has already garnered the support of leading organizations in the space, such as Good Food Institute and the Plant-Based Foods Association, and will tackle issues that are relevant to the industry and movement. In this conversation, Ben and I get into why this expo is needed and dive deeper into what he hopes this sort of conference will achieve. If you are interested in the world plant-based food and are looking to learn more about this incredible event as well as much more, listen in! Show notes for this episode: https://eftp.co/ben-davis Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Victoria Moran is a renowned author, speaker, vegan lifestyle coach and educator, and the host of the popular podcast, Main Street Vegan. Victoria has been vegan for over three decades and has dedicated her career to helping people eat plant-based themselves and remove cruelty from every aspect of their lives. But she does much much more than tell people why they should go vegan and how to do it. Show notes for this episode: https://eftp.co/victoria-moran Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Liz Dee is the Co-President and Co-Owner of Smarties Candy Company, CEO of Baleine & Bjorn Capital, a firm that’s committed to investing in companies creating superior plant-based and cultured products, and Founder of Vegan Ladyboss, a global collective that works to empower and support vegan women in advancing their careers and animal advocacy.  Show notes for this episode: https://eftp.co/liz-dee Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

The episode explores Nudge Theory, a behavioral economics concept used to guide better decisions through minor environmental changes. Plantega, a company making plant-based food accessible via a unique plant-based-deli-in-store model in New York City bodegas, employs Nudge Theory through strategic locations, appealing signage, choice architecture, simplification, sampling events, social proof, and incentives. By incorporating these tactics, Plantega has successfully launched across the city, encouraging thousands of consumers to choose plant-based options daily. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Tullman is the CEO of Alpine Organics, a company on a mission to provide every individual who eats plant-based with the knowledge about, and access to, the essential nutrients required to thrive. Their first product, Complement, is a nutrient spray packed with B-12, Vitamin D3, and the omega-3 fatty acids DHA and EPA. Show notes for this episode: https://eftp.co/matt-tullman Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Bruce Friedrich is the Executive Director and Co-Founder of the Good Food Institute or GFI, a non-profit that is working to transform animal agriculture by promoting the development of innovative alternatives to meat and seafood.  Bruce has been a guest on episode three of the #EatForThePlanet podcast and introduced us to GFI’s work with plant-based meat companies and cellular agriculture, or clean meat, startups. Show notes for this episode: https://eftp.co/bruce-friedrich-2 Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Charity Morgan is a plant-based chef who runs a meal service for NFL players. Chef Charity is married to Tennessee Titans outside Linebacker, Derrick Morgan, and their family’s decision to transition to a plant-based diet was largely inspired by Derrick. After trying out a plant-based diet and finding it cured some of her own health problems, Charity instantly knew she wanted to use her culinary skills and training to make delicious plant-based food. In this conversation, Charity dives into the meals she makes for players who are burning thousands of calories a day and shares real feedback she has gotten from the team. The Titans made it all the way to the playoffs last year and while Charity doesn’t take credit for the teams’ improvement … we can’t help but to think eating plant-based helped give them a bit of an edge. Show notes for this episode: https://eftp.co/charity-morgan Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Joel Kahn is a practicing cardiologist, a Clinical Professor of Medicine at Wayne State University School of Medicine and an Associate Professor at Oakland University/Beaumont Hospital medical schools. He has authored 5 books and has made appearances on Dr. Phil and The Doctors Show. Suffice it to say, Joel is a reveered professional in his field, but what sets him apart from most is his dedication to promoting plant-based eating to help prevent and improve some of the most common diet-related heart conditions we see in the U.S. Show notes for this episode: https://eftp.co/joel-kahn Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill Glaser is the CEO and founder of Outstanding Foods, a plant-based food company that is about to launch their premiere product, bacon chips, under the brand Pig Out.  Show notes for this episode: https://eftp.co/bill-glaser Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Monica Klausner is the Co-Founder and CMO of Veestro, a plant-based meal delivery service that uses organic ingredients and is completely preservative and GMO-free. Show notes for this episode: https://eftp.co/monica-klausner Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Kateman is the co-founder and president of the Reducetarian Foundation, a non-profit organization dedicated to reducing consumption of meat, eggs, and dairy to create a healthy, sustainable, and compassionate world. Show notes for this episode: https://eftp.co/brian-kateman Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Kristie Middleton is managing director of Farm Animal Protection for The Humane Society of the United States, or the HSUS, and working with food service providers in schools is a big part of her job. Show notes for this episode: https://eftp.co/kristie-middleton Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Richards is the CEO of Milkadamia. While surely there are a number of companies who are just looking to make a fast buck in the plant-based milk space, for Jim, producing macadamia-based dairy alternatives is about so much more. Show notes for this episode: https://eftp.co/jim-richards Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Michele Simon is the executive director of the Plant Based Foods Association. She has a background as a public health lawyer and there are few people who understand the nuances of the challenges and opportunities in the plant-based food space better than she does. Our conversation today centers around policy issues, which tend to often get ignored in favor of all the positive news around new product releases and investments in the plant-based food world. Show notes for this episode: https://eftp.co/michele-simon-2 Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode discusses the plant-based food industry's evolution and future prospects, following the Gartner Hype Cycle. Despite a disillusionment phase, consumer demand remains strong, with plant-based food sales growing in 2022. To ensure continued growth, we need to focus on three pillars: Innovation (addressing nutritional concerns and offering global flavors), Accessibility (emphasizing foodservice and prepared frozen meals), and Sustainability (commitment to sustainable sourcing and regenerative agriculture practices). Alongside these pillars, changing public perceptions and raising awareness of the health and environmental benefits of plant-based food is crucial for the industry's ongoing growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

John Shegerian is the co-founder and CEO of SOM Sleep, a company that makes an all natural, vegan, non-GMO, allergen free, non-habit forming beverage that is formulated to help individuals achieve better sleep.  Show notes for this episode: https://eftp.co/john-shegerian Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Sheryl O'Loughlin is the CEO of REBBL, a company that makes plant-based super herb beverages. In this far-ranging and fascinating conversation, Sheryl and I dive into why she decided to jump in head on as the CEO of REBBL. Show notes for this episode: https://eftp.co/sheryl-oloughlin Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Julie Piatt aka “SriMati” is an author, podcast host, plant-based chef, motivational speaker, meditation guide, yoga teacher, and singer. At the core of all of Julie’s offerings is an opportunity for an expansion of our perspectives; a gain of cosmic view so that we all may realize our divine blueprint or life purpose. Show notes for this episode: https://eftp.co/julie-piatt Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices