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TitreDateDurée
Mulligans & Mishaps Ep2: You're Not Walking Out With a Check, with Tim McLoughlin19 Feb 202500:17:03

On Mulligans & Mishaps, we hit the golf course with business leaders to talk about their biggest mistakes—and the decisions they wish they could take a mulligan on.

🎤 This time, we’re teeing it up with venture capitalist Timothy McLoughlin, Managing Partner at Cofounders Capital. 🎤

Tim has heard thousands of startup pitches. He’s made big bets, passed on some winners, and learned the hard way that trust issues in investing can be costly. Oh, and there’s also that one company he passed on… that went on to sell just a few months later for a massive payday. 😬

💰 What happens when investors get it wrong? How do founders know when it’s time to fold? And what’s Tim’s biggest personal mulligan?

Mulligans & Mishaps is produced by Earfluence and hosted by Jason Gillikin.

Thank you to Wildwood Green in North Raleigh.

Earfluence Podcast Production - https://www.earfluence.com
Tim McLoughlin - https://www.linkedin.com/in/mcloughlintimothy/
Cofounders Capital - https://www.cofounderscapital.com/
Wildwood Green Golf Club - https://www.wildwoodgreen.com/


Best experience is on Youtube, at https://www.youtube.com/watch?v=A5xE6vUSSWM&list=PLGB9e2IoluMyeCrf4X26ynbxZj1Net0Pl

Mulligans & Mishaps Episode 1: We Ran Out of Money, with Larry Long Jr05 Feb 202500:13:27

Mulligans & Mishaps is here! We’re hitting the golf course with business leaders to talk about their biggest mistakes—and the decisions they wish they could take a mulligan on.

🎤 Kicking off Episode 1, we’re with the one and only Larry Long Jr.

You’ve seen him lighting up global stages as a keynote speaker and bringing the 🔥 energy to his Midday Midweek Motivational Minute on LinkedIn. But like all of us, Larry’s had his share of missteps in his career. And he’s not afraid to talk about them.

More episodes coming soon from the golf course (huge shoutout to ⛳ Wildwood Green in North Raleigh!) and even the mini-golf course (big thanks to ParTee Shack!).

📺 Stay tuned—this is going to be a fun ride!

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Earfluence Podcast Production - https://www.earfluence.com
Larry Long Jr - https://larrylongjr.com/
Larry's Book, JOLT! - https://larrylongjr.com/jolt/
Wildwood Green Golf Club - https://www.wildwoodgreen.com/


Best experience is on Youtube, at https://www.youtube.com/watch?v=A5xE6vUSSWM&list=PLGB9e2IoluMyeCrf4X26ynbxZj1Net0Pl

Personal Branding Playbook, with Ashia Skye23 Feb 202400:41:02

When you think about personal branding, does your chest tighten up a little bit because it means you have to be performative on the approximately 6.7M platforms out there? YouTube, Reels, LinkedIn, TikTok, Twitch, X, newsletters, blog posts, podcasts...and the list goes on.


Personal branding can feel intimidating, but according to Ashia Skye, it doesn't have to be that way - personal branding can be as simple as showing up authentically to that next networking event.


Today, Ashia guides us through the personal branding playbook.


Ashia Skye is an On-Air Personality at Urban One Inc's K97.5 & Host At HipHopDX.


Today's episode is hosted by Jason Gillikin, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh at ⁠The Commons⁠.

Building Business Partnerships that Matter, with Matt Sheehan and Dean Sackett01 Feb 202400:31:46

It's easy to approach another business owner and say "Hey if we can refer you, we get X% of the revenue, and vice versa."


But those relationships rarely work, because it's not YOUR job to sell for the other company, and it's not THEIR job to sell for yours. Both parties need to focus on what they do best.


So how can we create business partnerships that truly matter?


Let's find out from two CEOs who recently started a partnership that could change the trajectory of their businesses - Matt Sheehan from Exhale and Dean Sackett from Homestead Building Company.


Today's episode is hosted by Jason Gillikin, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh at The Commons.

The Secrets of Influencer Marketing, with NC Tripping's Christina Riley13 Dec 202300:25:27

With NC Tripping, Christina Riley and her husband Carl Hedinger make a living - and provide for their two kids - through influencer marketing. Today, Christina answers some of the tough questions like "How do brands quantify ROI?" and "How do you even start a brand relationship?", and she unveils some of her secrets to success.


Today's episode is hosted by Cee Cee Huffman, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Durham.

Marketing Your Startup When Every Dollar Matters, with Jenn Summe31 Oct 202300:32:18

As a startup investor at Primordial, Jenn Summe is the queen of getting coffee with founders. And in many of those conversations, the question she gets asked is, "How can I market my startup when every dollar (and every minute) is critical?"


Let's find out!


Today's episode is hosted by Cee Cee Huffman, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Durham.

Video Content and Strategy: What Does Success Look Like?10 Oct 202300:44:58

In a digital world flooded with videos, how can any business or personal brand get noticed?


Today we're joined by Aaron Lympany, founder of Rhymes Video, who shares his insight into creating the perfect balance between creativity and strategy, how to tell compelling stories through videos, and understanding the ever-changing algorithms and platforms.


Today's episode is hosted by Cee Cee Huffman and Carson Barclay, and filmed at the ⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh.

How French/West/Vaughan Became the World's Fastest Growing PR Firm27 Sep 202301:03:12

Are you ready for some next-level storytelling from French/West/Vaughan CEO Rick French? Buckle up!

How about the time TSA wouldn't let him through with the original cowbell from "Don't Fear the Reaper"?

Or when he had Dwayne "The Rock" Johnson ready to play the lead in a movie he was producing, only to bail at the last minute? (But then something better with "The Rock" would come along years later)

Or why Rick and Melissa Etheridge will be shutting down Broadway in October?

We hear about all of that in this episode, plus Rick shares how French/West/Vaughan became the #1 PR firm in the world.


Rick French on ⁠LinkedIn⁠

Not Without Hope, by Nick Schuyler

Dwayne 'The Rock’ Johnson to produce documentary about USF football players lost at sea

Josh Duhamel Joins Joe Carnahan’s Survival Thriller ‘Not Without Hope'(EXCLUSIVE)

Raleigh-based production company behind new survival-at-sea thriller

French/West/Vaughan Chairman & CEO Rick French Recognized as Ambassador of Rock

Today's episode is hosted by Jason Gillikin and filmed at the ⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh.

Enterprise Podcasting, with Red Hat's Kim Huang12 Sep 202300:42:32

As the Senior Writer and Producer of Red Hat podcasts, Kim Huang's team has produced some of the most iconic podcasts for enterprise organizations. At that level, there's a lot of pressure to be excellent, there are many stakeholders, and there's even company politics to navigate.


So how does she do it? And how can any marketing agency (not just podcast agencies) work best with Fortune 500 companies?


Let's find out!


Kim Huang on LinkedIn

Red Hat Podcasts | Code Comments | Compiler | Command Line Heroes


Today's episode is filmed at the ⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh.

Unreasonable Hospitality in ANY Industry, with Dustin Prescott29 Aug 202300:41:28

In the book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will Guidara shares the story of how Eleven Madison Park leveraged legendary experiences to become recognized as one of the best restaurants in the world.

Today, Dustin Prescott and Jason Gillikin discuss how ANY industry can create Unreasonable Hospitality, both for clients and team members.


Dustin Prescott on LinkedIn

Aldridge Electric Website | Linkedin


Today's episode is filmed at the ⁠⁠⁠⁠Earfluence⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh.

Leveraging Coworking Spaces for Business Growth and Networking, with Coworks' DeShawn Brown08 Aug 202300:39:36

Today we dig into the world of coworking with DeShawn Brown, CEO of Coworks, and discover how businesses and personal brands can harness the power of coworking spaces to amplify their expertise, connections, and partnerships.

Coworking spaces are becoming hubs for collaboration, innovation, and community engagement - and you don't have to be a member to be involved.


Coworks on ⁠LinkedIn⁠ | ⁠Instagram⁠


Today's episode is filmed at the ⁠⁠⁠Earfluence⁠⁠⁠ Podcast Studio in Downtown Raleigh.

Podcast Raleigh Share: Theatre Raleigh's Lauren Kennedy Brady28 Jul 202300:42:31

Podcast Raleigh has partnered with Earfluence, and we're excited to share Hayes & Ashton's first video podcast!

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Today, Lauren Kennedy Brady shares her journey from a successful Broadway career to making great theater in her hometown. Hear her touching memories of growing up in Raleigh, filled with shows, Broadway weekends, and the magic of theater. Tune in to find out about Theatre Raleigh's new state-of-the-art facility and exciting future programming - including an announcement of a Broadway actress that had Ashton and Hayes jumping out of their seats! 
Subscribe to Podcast Raleigh on your favorite podcast sites so you never miss an episode, and if you enjoy it we'd love for you to rate or leave a comment:
Apple: https://podcasts.apple.com/us/podcast/podcast-raleigh/id1458907220
Google: https://play.google.com/music/listen?u=0#/ps/Inzk5woxrsjwf3zhd5vv3av4yei
Spotify: https://open.spotify.com/show/6b3dVvLJfO0EqvDGQaFTAP
Or follow on social media:
Instagram: https://www.instagram.com/podcast_raleigh/
twitter: https://twitter.com/podcast_raleigh
Today's episode is hosted by Ashton Fisher and Hayes Permar, and is produced by Earfluence.

I Tried to Quit, But My Boss Wouldn't Let Me - Empathy-Driven Leadership with Abha Bowers and Donald Thompson22 Oct 202400:37:45

Abha Bowers has a lot going on. As the CEO of Walk West, a fitness and nutrition coach, and mom to two young kids, she was feeling the pressure of doing all the things. So she made a choice - it was time to step down from Walk West.

She scheduled a meeting with Chairman Donald Thompson and handed him her resignation letter.

But he wouldn't accept it.

Today, Donald and Abha talk about that interaction, lessons learned about empathetic leadership, and the reality of work/life balance.

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(00:00:07) Embracing Challenges for Leadership Growth and Change
(00:06:59) "I assumed that I had to resign one role to do another."

(00:17:02) "Being a high performer is about the skills, the aptitude and attitudes that you take. And those things are mobile with you. So don't let your performance be dictated by your current environment."
(00:24:04) Empathy-Driven Leadership for Team Success


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Today's episode is hosted by Jason Gillikin, and produced by Earfluence.

Short-Form Video and TikTok Strategy, with Samantha Lenger25 Jul 202300:34:37

"The best time to start was probably in 2020 or 2021. The next best time to start is today is yesterday, is tomorrow, is as soon as possible. Go and record and hit post - and just start."

Let’s discuss the power of TikTok as a marketing tool. Today, Samantha Lenger shares her expertise as a social media consultant for startups, emphasizing the importance of building organic communities online. She reveals some common mistakes businesses make on social media and offers valuable tips for success. Whether you're a social media pro or just starting out, this episode will inspire you to harness the potential of short-form video and create engaging content for your brand.


Sam on TikTok | LinkedIn | Instagram


Today's episode is filmed at the ⁠⁠Earfluence⁠⁠ Podcast Studio in Downtown Raleigh.

Amplifying Brands and Building Trust, with iHeart Raleigh President Michael Burger11 Jul 202300:28:13

As President of iHeartRadio Raleigh, Michael Burger works with clients to find the right sponsorship fit on iHeart's radio channels and over 1,000 podcasts. But that's just a small part of what iHeart offers - and it all starts with understanding a company's goals.


Today, Michael delves into the challenges of capturing consumer attention in a fast-paced digital landscape, offering strategic insights on emotionally engaging branding and finding the right audience. Whether it's working with global enterprises or local businesses, Michael and his team are dedicated to delivering creative solutions and helping brands tell their stories effectively. Today's episode is filmed at the ⁠Earfluence⁠ Podcast Studio in Downtown Raleigh.


Building a Social Media Machine, with Jeb Burt27 Jun 202300:32:46

Jeb Burt has found success by repurposing video content over many different platforms, especially Snapchat. Yes, Snapchat! Today, Jeb joins us to share his tricks for short-form-videos, leveraging social media, and finding your right audience.


Jeb is the CEO of Burt Media, a creative media company built for now.


Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

Finance Mistakes Startups Are Making, with VisionPoint VP of Finance Hayley Rogers31 May 202300:11:24

Throughout her career, Hayley Rogers is usually the first financial person hired at a startup. And when she gets there, things can be a little messy. Find out what mistakes she sees founders making, and what all businesses can be doing better in knowing their numbers to make strategic moves.


Hayley Rogers is the VP of Finance at VisionPoint Marketing.


Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

3 Stages of Raising Capital: Advice from Venture Capitalist Tim McLoughlin28 May 202300:14:12

If you're a founder thinking of raising capital, you can view it in 3 stages - getting connected to the investor, making the pitch, and doing your due diligence. As managing partner of Cofounders Capital⁠, Tim McLoughlin has seen thousands of pitches and invested in dozens of companies, and today he's giving you advice on how to elevate your capital-raising strategy.


Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

Offline's David Shaner on Pivoting and Finding the Right Investors25 May 202300:12:30

David Shaner's first job was the company he founded, Offline. Over the last 11 years, David has raised millions and pivoted the company several times, learning some hard lessons along the way. Hear his story and his advice for finding the RIGHT investors to partner with on today's episode.


You can sign up to join Offline Restaurant Club (currently in Charlotte, Raleigh, Durham, Nashville, and Tampa Bay) at LetsGetOffline.com.


Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

PR Tips for Startups, with Mikaya Thurmond25 May 202300:12:08

Startup founders typically don't have a whole lot of time or money, but they need to get the word out about their product or service. So how can they do that with limited resources?


Mikaya Thurmond on LinkedIn | Instagram | VSC PR


Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

Riches to Rags and Getting Back Up Again, with Marques Ogden24 May 202300:13:04

Failure in business and in life is inevitable. But how do we get back up again and learn from our mistakes. Former NFL player Marques Ogden joins us to share his riches-to-rags-to-riches-to-rags story, and what he's doing now to rebuild.


Listen to Marques on his podcast, Get Authentic with Marques Ogden


Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

A Place at the Table: Community Cafe where All are Welcome27 Oct 202200:39:30

When Maggie Kane started telling people about her dream of opening a pay-what-you-can cafe in the heart of downtown Raleigh, most people thought she was a little loony. But others believed in her vision, and they were willing to do what it took to make her vision a reality.  They donated money, equipment, and their time to build not only a restaurant, but a community cafe where all are welcome.

A Place at the Table is located at 300 W. Hargett St in Raleigh North Carolina.

Today's episode of Charity Champions is hosted by Terrance Ruth and is a production of Earfluence.

Easterseals UCP: Helping thousands living with disabilities & mental health conditions live their best life06 Oct 202200:28:53

Easterseals UCP is serving thousands of people in this community - people with disabilities, Autism, and other behavioral challenges. With 2,300 employees, the depth of work and support they provide is as impressive as it is heart-warming.  Today, we hear from two of those team members, Laurie Nederveen and Marta Quintana, as they share both their whys for joining Easterseals UCP and some of the programs they're focused on.

Donate to Easterseals UCP
Easterseals UCP events including Kendra Scott Gives Back Event Decmeber 3, 2022

Today's episode of Charity Champions is hosted by Donald Thompson (CEO of The Diversity Movement, host of High Octane Leadership, and author of Underestimated) and is a production of Earfluence.

How Coaching Can Transform Your Life and Business, with Zoee's Nichole Lowe25 Jul 202400:38:13

Nichole Lowe was happy enough at her corporate job, but then a life-threatening event happened where she decided it was time to reprioritize.  She realized life was short, and she wanted more. 

Long before the coaching boom, she became a nutrition coach, and absolutely loved it.  But with coaching, she discovered a huge challenge - while anyone could be a coach, no one was helping these coaches run their businesses.

So she founded Zoee.

Today, Nichole talks about the growth of Zoee and the reasons WHY coaching in entrepreneurship is so valuable to growth.

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(00:02:50) "In that moment, the hospital wanted to do open heart surgery."

(00:08:14) "I'm excited. I've got this great training, but on graduation, I have no idea what to do. I don't know where to start. I've got to figure out billing and scheduling and CRM and et cetera, et cetera. And it's just chaotic out there. So that's when I thought, you know what? There's got to be a better way. I had my shark tank moment." 
(00:10:21) Finding the Streamlined Solution for Coach Business Management

(00:29:18) Why the User Base Doubled

(00:36:11) "A coach isn't going to provide advice to you. She's just going to help you find that answer within you."


---

Today's episode is hosted by Jason Gillikin, and produced by Earfluence.

Habitat for Humanity: Building Affordable Homeownership and a Path to Equity, with Jennifer Player30 Sep 202200:44:31

You've probably heard of Habitat for Humanity, but there are so many common misconceptions about what Habitat is all about. For example, Habitat does NOT give away homes - it provides a path for affordable homeownership and building equity.  Today, Habitat for Humanity of Orange County President and CEO Jennifer Player talks to Marcus Ginyard about the mission and the exciting new community in Chapel Hill, Weaver's Grove.

Race and Housing in Orange County

Volunteer

Today's episode of Charity Champions is hosted by Marcus Ginyard (former UNC basketball captain and national champion, VP of Medalist Capital) and is a production of Earfluence.

The Charity Power Couple: Thorne (Band Together) and Nesha Daubenspeck (1ofUs)22 Sep 202200:44:03

Thorne Daubenspeck is the Executive Director at Band Together. Since 2001, Band Together has used the power of live music to donate over $11 million to Triangle area nonprofit organizations.  Nesha Daubenspeck is the Community Outreach Director for 1ofUs, which provides assistance that directly impacts the lives of patients with breast and other gynecological cancers. Together, this power couple is impacting thousands of lives in the Triangle area.

Band Together Mighty Giveback featuring the Turnpike Troubadours, October 28th, 2022, at the Red Hat Ampitheater.

Join the 1ofUs 11th Annual Pink Tie Affair, November 5th, 2022.

Today's episode of Charity Champions is hosted by Tim McLoughlin (Cofounders Capital, First Check Podcast) and is a production of Earfluence.

The Joel Fund: Reconnecting Veterans to Life at Home15 Sep 202200:31:14

Brooke Dickhart's dad (Joel) was a 20-year Navy Seal, who passed away tragically after a battle with PTSD and all the demons that come along with it. Brooke saw how much her dad struggled when coming back into life at home, and she wanted to help other veterans in any way she could - so in 2015, she founded The Joel Fund.

Today's episode of Charity Champions is hosted by Jes Averhart (The Reinvention Road Map) and is a production of Earfluence.

Introducing Inside Impact from Unity Web Agency29 Jul 202200:44:00

We have been taking a break from this podcast to work on a new podcast coming out soon called Charity Champions, where we feature charities in our community who are doing amazing things. We don’t do enough, so learning more about the people behind these causes and how we can get involved has been awesome, and we can’t wait to share with you.

But until then, check out one of the new podcasts we launched recently. This one is called Inside Impact, which is hosted by Alisa Herr, founder and CEO of Unity Web Agency. On this podcast, Alisa takes you on a behind the scenes peek at how organizations can create positive change in their communities.


One of those change makers is Johnny Hackett Jr, and we hope you enjoy this episode recorded from the Earfluence Podcast Studio at American Underground!

Introducing For the Love of the Game, with Soccer Coaching Legends Ralph Perez and Ray Reid22 Jul 202200:36:17

We have been taking a break from this podcast to work on a new podcast coming out soon called Charity Champions, where we feature charities in our community who are doing amazing things. We don’t do enough, so learning more about the people behind these causes and how we can get involved has been awesome, and we can’t wait to share with you.

But until then, check out one of the new podcasts we launched recently. This one is called For the Love of the Game, with Ralph Perez and Ray Reid. 


These legendary college soccer coaches have a combined 81 years of coaching college athletes, nearly 900 career wins, five national championships, and approximately 17,546 names in their contacts lists—and they're still in the game. On this podcast, they grab some of those names and talk about what's going on in the soccer world today.


So we hope you enjoy this episode with another legend who just retired, Carli Lloyd.


For the Love of the Game is edited and produced by Earfluence.

Introducing Equity Raise: Leveling the Landscape for Diverse Founders and their VCs15 Jul 202200:32:09

We have been taking a break from this podcast to work on a new podcast coming out soon called Charity Champions, where we feature charities in our community who are doing amazing things. We don’t do enough, so learning more about the people behind these causes and how we can get involved has been awesome, and we can’t wait to share with you.


But until then, check out one of the new podcasts we launched recently. This one is called Equity Raise: Leveling the Landscape for Diverse Founders and their VCs. Each year, less than 3% of venture capital funding is invested in startups led by founders of color and women. On this podcast, we share the stories of underrepresented founders who did find investment.


It’s hosted by Naya Fela Powell, presented by American Underground, sponsored by The Diversity Movement, and produced by Earfluence.

From terrified to top 5% podcast: How Jackie Ferguson overcame her fears05 May 202200:31:15

As someone who worked behind-the-scenes her whole career, Jackie Ferguson was beyond nervous to host a podcast. But she was in a season of "yes" in her life, and she wouldn't let being afraid get in the way of her growth.

"People don't take those steps toward what their purpose could be because they're afraid. And it's hard when you're afraid. But in doing that and continuing to say yes, I've been able to really reach a lot of people. And that's been an amazing journey."

Jackie Ferguson is the co-founder and head of content and programming at The Diversity Movement and host of the Diversity: Beyond the Checkbox podcast. She's also the co-author of The Inclusive Language Handbook, now available for pre-order.

The Earfluence Podcast is hosted by Jason Gillikin and Cee Cee Huffman and is produced by Earfluence.

How to cultivate an innovative mindset, with Reify Media's Sarah Glova31 Mar 202200:39:40

When you hear the word innovation, what do you feel? Do you still get that jolting, first-time feeling of excitement you used to? Sarah Glova isn't upset with you if you don't, since we talk about it so often in the business world these days. In this episode, Jason and Sarah talk about how you can get some of that excitement back.

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

How to become confident on camera, with BetterOn's Ryan Carey24 Mar 202200:38:30

Whether we like it or not, we all spend a lot of time on camera nowadays. And, if you find yourself not liking it, that's where today's guest can help! Ryan Carey is the founder of BetterOn, which provides coaching for individuals to help them become more comfortable on screen. In this episode, Jason and Ryan talk about some of those tips that can help create a comfortable video podcast.

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

Building a podcast community, with Buddy Ruski's Justin Laidlaw03 Mar 202200:54:32

Justin Laidlaw's podcast journey started in 2014, with a podcast that discussed the Durham community. In this episode, Jason and Justin talk about how those 15 episodes led him to create the Buddy Ruski Show, where he talks with interesting people in the Bull City.

Check out the Buddy Ruski website!

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

The Rise of "Earfluence", with Donald Thompson17 Jul 202400:38:27

5 years ago, Donald Thompson invested in our company Earfluence because he saw an untapped opportunity to leverage podcasting to amplify your expertise.  But this isn't about the growth of the business Earfluence - this is about the rise of "Earfluence" as a concept.  

Through his work as an executive coach, his leadership with The Diversity Movement, and through hosting his own podcast High Octane Leadership, Don has seen the influence podcasting in overall business strategy. 

He sees podcasting as a dual-faceted tool: creating your own podcast to establish your voice and brand, and participating as a guest on others' shows to gain third-party credibility and reach new audiences. With an emphasis on content reuse, Don knows the power of podcasting to offer consistent, impactful communication, making it a low-cost, high-impact platform for building personal brands and business relationships. 
 
In a world where just about everyone doubts the marketing messages they receive - podcasting is viewed as authentic content that can bridge trust gaps and open doors to significant business opportunities, just like it has for Don.

Let's find out how.

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(00:00:35) Authentic Storytelling for Business Growth

(00:06:05) Podcast Repurposing for Marketing Success

(00:09:37) Strategic Brand Building Through Podcast Guesting

(00:15:40) Podcasting: Establishing Trust and Credibility

(00:19:07) Leveraging Individual Customers for Business Growth

(00:23:19) AI's Role in Enhancing Podcast Content

(00:31:24) Transformative Journey: Overcoming Fear in Podcasting


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Today's episode is hosted by Jason Gillikin, and produced by Earfluence.

The Bull City Summit...and its new podcast! with BCS co-founder Parag Bhandari24 Feb 202200:30:04

The Bull City Summit will combine music, art, science and technology in Durham, N.C. this March 23 through 26. So, obviously, there's a lot to talk about. In this episode, Cee Cee talks with BCS co-founder and executive producer Parag Bhandari about the event and it's new podcast, produced by Earfluence.

Check out the first episode of the show, where Cee Cee talks music with MirIAm!

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

Overcoming your fear of public speaking by podcasting, with Walk West's Mike Manganillo10 Feb 202200:35:20

To put it simply, Mike Manganillo was afraid. The anxiety of an upcoming presentation would raise his heart rate weeks before it even took place. He wondered if he should continue in his advertising role or give up ... until he started a podcast.

In this episode, Jason and Cee Cee talk with Mike, VP of marketing at Walk West, about how podcasting helped him get over his fear of public speaking.

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

We have a new podcast studio at American Underground (Durham, NC)03 Feb 202200:27:53

Oops, we did it again. We have another new studio! We're excited to become an official part of the Durham community as partners of the American Underground coworking space in downtown Durham. In this episode, Jason is talking with Tim Scales about how the new studio will help benefit creative entrepreneurs at AU.

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

An engineering matchmaker's approach to finding love, from STEMedia27 Jan 202200:33:01

Valdon Johnson is certified with the matchmaking Institute of New York, has a background in electrical engineering and brings an engineering approach to dating and relationships in an effort to improve the dating landscape and help eligible men and women find each other.

Hear more episodes of STEMedia!

Podcasting for higher education, with NC State Poole College's Jenny Hammond20 Jan 202200:38:22

The chief marketing officer at NC State's Poole College of Management, Jenny Hammond knew she would be the best host for their new Poole Podcast—but she was nervous. After one season of the show, it has been a helpful marketing tool for the college and Jenny has learned a lot about what it takes to build a podcast. In this episode, Cee Cee and Jenny talk about her podcasting journey and why podcasting is helpful for higher education.

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

Why you should be a guest on a podcast, with Mark A. Herschberg13 Jan 202200:33:16

Having been on over 200 podcasts in the last year, Mark A. Herschberg is a serial podcast guest. Why would he take the time to be on so many shows without even having his own? In this episode, Jason and Cee Cee talk with Mark about how being a guest on a podcast can help you market your latest endeavor.

Mark Herschberg is a 20-year MIT professor and author of the book “The Career Toolkit." To learn more lessons from Mark, you can purchase the book on Amazon.

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

How to market your podcast, with Tink Media's Lauren Passell06 Jan 202200:41:37

The work isn't over after you press "upload" on your latest podcast episode. Marketing your podcast is essential to growing your show's listenership, and Tink Media shares out-of-the-box marketing and PR solutions with its clients. In this episode, Jason and Cee Cee talk with the company's founder, Lauren Passell, to learn some Tink's tips!

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

Best Podcasts of 2021: Building a DEI Culture, with The Diversity Movement's Jackie Ferguson30 Dec 202100:21:54

"If you're not intentional about the culture you're creating, it will create itself."  Jackie Ferguson is the co-founder of The Diversity Movement, and she's seen companies want to build a culture that's diverse, equitable, and inclusive. But sayig so in a press release is one thing - how do corporations truly make lasting change happen?  And then for smaller companies, how do they get started from the ground up?

The Executive Women’s Day event, where leaders of today and tomorrow gathered to engage in meaningful dialogue, was held on October 12, 2021. Blue Cross and Blue Shield of North Carolina is proud to share insights from the keynote speakers and panelists on business perspectives, best practices, and the inclusion and empowerment of women in the workplace.

The Executive Women's Day Podcast is (today) hosted by serial entrepreneur Megan Gillikin (Weddings for Real, The Planner's Vault, A Southern Soiree), and is produced by Earfluence.

Best Podcasts of 2021: The Stress of Being Black and Pregnant, with Karen Sheffield-Abdullah23 Dec 202100:44:56

Black women have twice the rate of preterm birth compared to white women, and that has persisted despite decades of research, despite differences in socioeconomic status, maternal education, access to prenatal care. When you pair or look at a Black woman and a white woman who are pregnant, the Black woman will have their baby early at twice the rate of white women. Nurse midwife, mindfulness teacher, and adjunct professor Karen Sheffield-Abdullah is trying to figure out why.


Today's episode is hosted by Dr. Kristin Tully, co-chair of the MHLIC Innovation Support Core, and researcher at UNC Chapel Hill.

Learn more about us, explore our resource center and find support for all maternal health professionals at MaternalHealthLearning.org.

Maternal Health Innovation is a product of the Maternal Health Learning and Innovation Center and is produced by Earfluence.

Music provided by Graham Makes.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number U7CMC33636 State Maternal Health Innovation Support and Implementation Program Cooperative Agreement. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS, or the U.S. Government.

Best Podcasts of 2021: Sophomore Syndrome and that Successful Feeling, with Jess Ekstrom16 Dec 202100:56:25

This month, Jason and Cee Cee are sharing their favorite podcasts they've produced this year. This week, it's this episode of the Hustle + Gather podcast with Jess Ekstrom, streamed live from the Earfluence studio at Raleigh Founded.

Jess Ekstrom started Headbands of Hope back in college, and the demand was more than she could have ever imagined. With the success of her first business comes expectations for her follow-up chapters.  So how has she responded?  Plus, Jess talks about why everyone should create 100-year goals and why you should celebrate the parts of the business you dread.   

Watch the full uncut episode, in-person and in-studio.

Chasing the Bright Side, by Jess Ekstrom
Bright Pages (use the code 'gather' for one month free)
Mic Drop Academy

Hustle and Gather is hosted by Courtney Hopper and Dana Kadwell, and is produced by Earfluence.  Courtney and Dana's hustles include C&D Events, Hustle and Gather, and The Bradford Wedding Venue.

Do You Have a Money Mindset or Saboteur Mindset? (Psychotherapist Kelly Ruta)25 Jun 202400:43:28

As a psychotherapist turned entrepreneur coach, Kelly Ruta has seen what holds her clients back in growing their businesses. Oftentimes, that's their Money Mindset.

Today on the show, Kelly talks about:

  • How to price your services
  • The importance of understanding your own worth
  • External judgments and doubts that influence pricing decisions

Through her Invisible Business Saboteur Quiz, Kelly helps uncover subconscious beliefs that can sabotage business success, encouraging self-awareness and understanding to overcome these barriers. 

By fostering a team culture that embraces mistakes as learning opportunities and emphasizing the importance of self-care, Kelly provides a holistic approach to achieving entrepreneurial success and preventing burnout.

If you're an entrepreneur, this is a must listen!


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Today's episode is hosted by Jason Gillikin, and produced by Earfluence.

Best Podcasts of 2021: Growth and Fundraising, with Coworks' DeShawn Brown09 Dec 202100:56:01

To wind down the year, Jason and Cee Cee are sharing some of their favorite episodes they've produced in 2021. First up? This episode of Raleigh Founded's Founded Connect with Deshawn Brown!

On today's Spotlight Series, presented by Wyrick Robbins, we spotlight another member of Raleigh Founded while digging into a specific topic relevant to founders. Today's topic is Growth and Fundraising, two challenges facing so many founders.  Today's founder DeShawn Brown has seen growth as CEO of two companies - Lithios Apps and Coworks. And with Coworks, he recently helped raise a cool $1 million.  Also in the conversation is Ford Eubanks, corporate attorney at Wyrick Robbins; Jason Gillikin, CEO of Earfluence; and Jess Porta, Executive Director of Raleigh Founded.

Yes you CAN monetize your podcast without 10K downloads / episode, with Squadcast.fm's Arielle Nissenblatt18 Nov 202100:38:37

We've all heard the classic podcast ads: HelloFresh, MeUndies, Express VPN. It might feel like you need to be Joe Rogan to find sponsors for your podcast, but there are ways to monetize your show no matter how big or small. This week, Jason and Cee Cee talk with Squadcast.fm's Arielle Nissenblatt about different ways you can do just that.

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

Introducing the Innovate Raleigh podcast!11 Nov 202100:00:49

Welcome to the Innovate Raleigh Podcast, where we share conversations from the Innovate Raleigh Summit, held October 29th at the Raleigh Convention Center.  With this podcast, we are highlighting inspiring stories while exploring the vision for the future of our community and creative, innovative ways to meet our challenges.

Subscribe now!

How to create a podcast from a live event04 Nov 202100:18:20

Sure, we've been busy in the studio, but we've also been taking the studio to others. In the last month, the Earfluence team has attended two live events and created podcasts there! In this episode, Jason and Cee Cee talk about how they did it and why it's valuable.

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

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