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Explorez tous les épisodes du podcast E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

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The Fastest Growing Supplement Category - Part 203 Sep 202400:20:09

"Send me a text"

Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at the top when it comes to revenue potential.

I'll also discuss the challenges and opportunities that come with this growth and how brands can position themselves to capitalize on the momentum. Whether you're already in the game or looking to break into this booming sector, this episode will provide you with the insights and strategies you need to stay ahead of the curve. Join me as I wrap up this series with a powerful conclusion that could shape the future of your supplement business.

Ranking Best Supplement Categories for Revenue, Competition, and Total Market

Rank | Niche | Total Addressable Market (TAM) | Competition | Annual Offer Revenue Potential
1 | Weight Loss | Massive | Extremely High | $10 – $15M
2 | Anti Aging | Massive | High | $1 – $30M
3 | Brain Health | Very Large | Low / Medium | $10 – $15M
4 | Hair, Skin, Nails | Very Large | Medium / High | $5 – $10M
5 | Botanical | Massive | Medium / High | $1 – $5M
6 | Prenatal | Medium | Medium / High | $1 – $5M
7 | Bone & Joint | Very Large | Medium / High | $1 – $5M
8 | Protein | Massive | Very High | $1 – $5M
9 | Eye Health | Very Large | Medium / High | $1 – $5M
10 | Heart Health | Very Large | Medium / High | $1 – $5M

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

What is the Fastest Growing Supplement Category? Part 120 Aug 202400:17:58

"Send me a text"

In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I'll explore the trends, consumer demands, and innovations driving this explosive growth. From understanding the customer's desires behind these nutritional categories to the marketing strategies that are making them a hit, you'll get a comprehensive look at what's shaping the future of the supplement industry.

Whether you're a brand owner, marketer, or just curious about where the industry is headed, this episode is packed with insights you won't want to miss.

Rank | Niche | Total Addressable Market (TAM) | Competition | Annual Offer Revenue Potential
1 | Weight Loss | Massive | Extremely High | $10 – $15M
2 | Anti Aging | Massive | High | $1 – $30M
3 | Brain Health | Very Large | Low / Medium | $10 – $15M
4 | Hair, Skin, Nails | Very Large | Medium / High | $5 – $10M
5 | Botanical | Massive | Medium / High | $1 – $5M

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Avoiding Pitfalls in Your Supplement Business - Tips and Tricks15 Aug 202300:36:02

"Send me a text"

How to avoid pitfalls no matter where you are in your supplement business journey

My guest today is Brian Yam from Blue Ocean Regulatory
And the YouTube channel - Mighty Startup

Sign up for the Supplement Startup Essential Training (SET) to Launch Your Dietary Supplement Brand RIGHT, Gain A Competitive Edge, and Keep FDA At Bay!

Brian has 2 decades of regulatory and quality assurance executive experience in the foods, dietary supplements and natural health products space.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

A Path to Success for any Supplement Business06 Jun 202300:17:23

"Send me a text"

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Who is buying supplements?17 May 202300:22:51

"Send me a text"

Who is buying supplements?

And how can you niche down to maximize sales in your supplement company? 

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Two Types of Supplement Businesses, Which One Is Best?25 Apr 202300:13:04

"Send me a text"

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com
- - -
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Supplement Label Design: Best Practices That Help You Stand Out 07 Feb 202300:33:27

"Send me a text"

In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss supplement label design and the color yellow. :)

Learn what your label needs to stand out in today's crowded marketplace.

Your supplement bottle label design is crucial for sales. The right design will be visually appealing and provide perceived value to justify the price.

Supplement Label Design Tips

  1. Keep It Simple
  2. Be Strategic with Your Color Scheme
  3. Harness the Power of White Space
  4. Make Your Text Design Memorable
  5. Use High-Quality Materials
  6. Keep Your Product Design Consistent
  7. Think Eco-friendly First
  8. Go with the Pros for Graphics


NutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning packaging design, and convenient fulfillment services that save brands time, money, and stress.

You can reach Vin at vtricarico@nutrasciencelabs.com 

- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.


If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Using Trade Shows to Market Supplements24 Jan 202300:41:11

"Send me a text"

This episode is all about how to use trade shows to market supplements.

I sat down with Jim Cermak from Trade Show University

Jim also has a podcast of his own called The TRADE SHOW UNIVERSITY Podcast to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

Jim's Contact email: jim@tradeshowu.biz
Jim's Podcast: https://tradeshowu.biz/episodes/
Jim's website: www.tradeshowu.biz

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://www.creativethirst.com
- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

2023 Predictions For Marketing Supplements Direct to Consumer10 Jan 202300:22:11

"Send me a text"

How can supplement companies grow in all this turmoil?

I predict there will be a shift toward other digital marketing platforms in 2023, specifically…

Email.

Youtube. 

and Google shopping.

You’ll notice social ads are not on my list. 

It’s difficult to cut out social ads altogether because they own such a large market share and eyeballs. 


If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://www.creativethirst.com

 - - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Inside a blood sugar supplement company20 Dec 202200:25:14

"Send me a text"

If you're interested in  working with me one-on-one to improve your supplement business. You can learn more at my website http://www.creativethirst.com

Reach out to Dr. Burd via email at jburd@jfburd.com

Lysulin website https://lysulin.com
Wonderspray website https://www.drburdwonderspray.com

Insulin resistance: https://www.youtube.com/watch?v=rdiHqff3EY8

Lysulin video:  https://www.youtube.com/watch?v=PK3CkMty6RE

Running A1c test: https://tinyurl.com/y379jbla

- - -
  
 Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.


If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Supplement Ingredient Trends With Gene Bruno25 Oct 202201:02:16

"Send me a text"

If you're looking to add a new supplement product or start a new supplement brand this episode is for you. In this episode, Gene Bruno from NutraScience Labs and I sit down and discuss up and coming supplement ingredients in today's market.

NutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning packaging design, and convenient fulfillment services that save brands time, money, and stress.

You can reach Gene at Gbruno@twinlab.com

For the secret bonus content go to: https://creativethirst.com/vin
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Growing a Supplement Brand with Vin Tricarico From NutraScience Labs11 Oct 202200:49:15

"Send me a text"

In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss some ways to grow a supplement brand.

NutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning packaging design, and convenient fulfillment services that save brands time, money, and stress.

You can reach vin at vtricarico@nutrasciencelabs.com

For the secret bonus content go to: https://creativethirst.com/vin
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.


If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Secrets to Effective Marketing Campaigns for Nutritional Supplements08 Aug 202400:19:41

"Send me a text"

In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I uncover strategies that resonate with today's health-conscious consumers, explore how to navigate regulatory challenges, and discover innovative ways to differentiate your brand in a crowded market.

Whether you're a seasoned marketer or new to the supplement industry, this episode will provide you with actionable insights to elevate your marketing efforts and drive meaningful engagement with your audience. Learn how to transform your supplement marketing from ordinary to extraordinary.

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

The Next Blue Ocean In Dietary Supplements 06 Sep 202200:10:53

"Send me a text"

The next big opportunity in the supplement market is already here and growing.

The crux of selling dietary supplements online comes down to the buying forces framework we use to optimize each of our supplement clients.

One of those forces in particular could be part of the reason why this market segment is taking more supplements than other generations.

Namely the buying force of trust.

I can work with you one-on-one to improve your supplement business. To learn more visit my website http://www.creativethirst.com
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.


If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

The Underling Copy Structure For Maximum Revenue23 Aug 202200:50:59

"Send me a text"

Today I sit down with copywriter Scott Martin. In the last 10 years, Scott Martin has quietly been one of the most productive direct response copywriters. He wrote over 350 promotions for Revolution Golf, which was acquired by NBC/Universal. He also helped launch several of the top dietary supplement brands, including Nugenix and Beneflex. In total, Scott helped generate over $500 million in revenue in the last 10 years. He has worked with many of the world’s top direct marketers.

The Ultimate Business Super Power Book: Find it on Amazon

Scott's Resources for Copywriters and Direct Marketers: https://www.scottmartincopywriter.com/store

Scott's Website: https://www.scottmartincopywriter.com

42 Marketing Proof Elements With Examples: https://marketingresults.com.au/blog/proof/

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.


If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Get Your Supplement Brand Off The Ground - Founder Story 29 Jul 202200:56:46

"Send me a text"

Today my guest is Jordan Dorn, co-founder, and CEO of Zuma Nutrition. Zuma has gone from zero to scale in 3 short years. We'll dive into what it takes to get a supplement business off the ground, and some of the mistakes and successes he's made along the way.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.


If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

How Well Do You Know Your Customer12 Jul 202200:58:37

"Send me a text"

Today's episode we continue our conversation with Scott Zetlan and focus on knowing your customer, which is the secret ingredient to more supplement sales.

Scott Zetlan is the founder of Visiopt a split-testing tool with some serious AI behind it so that you can test faster. Split test 4,317 variations in the time it takes your competitors to perform one.

To learn more about how Visiopt can help your business visit:  https://visiopt.com

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

How To Split Test Faster With Smart Relational Optimization28 Jun 202200:42:36

"Send me a text"

Today's episode is all about split testing. My favorite subject. :)

If you could split test 4,317 variations in the time it takes your competitors to perform one. Then you can win faster, and money loves speed. Today's guest Scott Zetlan, founder of Visiopt drops some serious split testing knowledge.

To learn more about how Visiopt can help your business visit:  https://visiopt.com

We also discussed Eugene Schwartz and his invaluable book, Breakthrough Advertising

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

How Dave Sherwin Built His Supplement Business 15 Jun 202201:13:35

"Send me a text"

Dave Sherwin from www.dirobi.com discusses how to start a supplement company.

If you're looking to sell supplements online stick around to the end of this episode for a generous offer from Dave.

This episode is filled with business advice on how to get started, how to think about wealth, happiness, business, life and more. Enjoy...

Contact Dave
https://dirobi.com/pages/contact-us

Dirobi Helth Show
Podcast
YouTube

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

How to use YouTube Ads to Grow a Health Supplement Business15 Mar 202200:53:04

"Send me a text"

How to use YouTube Ads to Grow a Health Supplement Business

This episode I talk with Keith Cannone. Keith is a Traffic and Conversion Coach, specializing in Youtube ads. He helps small to mid-size businesses 10X their revenues while slashing their ad spend. Through profitable ad campaign management and affordable creative production.

Here's what we cover on this episode:

  • Youtube - Opportunity and Challenges
  • Simple Effective Ad Structure
  • Creative Research Hacks
  • Targeting Options
  • Ads on a Budget

Give Keith 20 minutes of your time and he will show you hidden opportunities that can drastically improve your business for FREE.
Here's s link to learn more and set up a call with Keith: https://www.keithcannone.com

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Traffic Trends for Heath Supplement Brands in 2022 and Beyond22 Feb 202200:17:04

"Send me a text"

Traffic Trends for Heath Supplement Brands in 2022 and Beyond

Where are the top health supplement marketers getting their traffic in 2022?

And where will they shift traffic to in the next 2 - 3 years?

Here's my predictions.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.


If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Supplement Millionaire Blueprint11 Feb 202200:42:58

"Send me a text"

Supplement Millionaire Blueprint

One of the fastest growing DTC supplement companies reveals his money-making secrets...
Get the proven, repeatable, dependable 4-step blueprint that anyone can plug-and-play to build their own 8-figure supplement company from scratch, faster than they ever thought possible.

Here's the link to learn more http://www.creativethirst.com/blueprint

It doesn’t matter if you’re a copywriter, affiliate manager, business owner, or just someone interested in building an online business...

Or if you have zero experience online, or if english isn’t your first language.

Because Cody will show you to copy and paste this 4-step blueprint to build their own wildly-profitable online supplement business in record time.

- - -

This podcast is brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.


If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

2022 State of The Dietary Supplement Market12 Jan 202200:15:02

"Send me a text"

2022 Supplement Industry Snapshot

  • The online vitamin and supplement industry grew all throughout the Covid-19 pandemic in 2020 through 2021 and will continue to grow in 2022. 
  • The rapid growth of the eCommerce sector due to the pandemic in 2020 resulted in a number of new and existing nutritional supplement brands selling 100% direct to consumer online.
  • Supply chain disruption caused by the pandemic will continue to present problems for supplements in 2022. Those that have multiple sources of supply will win.
  • We also saw increased competition due to increased demand, as more people focused on health and wellbeing. Particularly in the immune system support segment. This will likely level off over the next 2 to 3 years. 


Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Where is the Best Place to Advertise Supplements?15 Feb 202400:21:50

"Send me a text"

Are you looking for proven strategies to amplify your supplement advertising?

The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health and wellness websites or blogs allows you to reach a niche audience actively seeking supplement information and recommendations.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

The Missing Conversion Levers To Sell Dietary Supplements Online28 Dec 202100:13:41

"Send me a text"

The Average CRO - Conversion Rate Optimization Agency Misses The Mark In The Health Industry 


Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Marketing Dietary Supplements in a Saturated Marketplace14 Dec 202100:15:34

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Marketing strategy is the key to successfully marketing a dietary supplement in todays saturated marketplace.

The supplement category is entering maturity.

As a result dietary supplements are becoming common place.

Therefore, differentiation is becoming increasingly difficult.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

- - -

Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

The Dietary Supplement Marketing Gap30 Nov 202100:14:29

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If you’re engaging in dietary supplement marketing, there’s a gap within the marketplace that you’re missing.

If your competitors knew about this gap it would result is some serious competition for you. And without understanding the marketplace you can’t optimize health products or online dietary supplement businesses.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

- - -

Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

4 Steps To Scaling a Cold Traffic Supplement Funnel19 Oct 202100:13:49

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Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

- - -

Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

The Money Episode - Supplement Funnel Economics Part 205 Oct 202100:14:38

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The money episode.

In this second part of a  2 part series, we'll wrap up everything you need to know about funnel economics.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

- - -

Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

How Terraseed is Funding and Building a Unique Vitamin Niche22 Sep 202100:44:48

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My guest today is Maria Cebrian she’s the CEO and co-founder of Terraseed. 

Terraseed is a direct to consumer supplement company for vegans. 

They provide the world’s first fully biodegradable all-in-one multivitamin specifically tailored for vegans. Which won the 2020 Spark Change Nexty Award.

Terraseed is becoming a community owned company. If you're interested in investing in Terraseed click here. Through WeFunder. Wefunder is the equity crowdfunding platform https://wefunder.com

https://terraseed.com
Get in touch with Maria directly: maria@terraseed.com

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

- - -

Getting people to your sales page or funnel is how you grow a direct to consumer supplement company. 

But how do you get them there?

The quickest way to do that is though paid advertising.

Buying buyers with ad dollars to scale is how all the supplement business do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Supplement Funnel Economics Part 127 Jul 202100:10:10

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Funnel Economics is vital to online marketing profitability.

Once a company has their products and customer support in place, it is ready to scale marketing resources next.  The best way to leverage marketing is to bring in new buyers through a front end acquisition funnel. Getting just that one piece right amplifies the business as a whole.

This is where Funnel Economics comes into play. It is the most important and complex factor in determining the growth and profitability of your company.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Marketing Persoanlized Vitamins with Brad Helfand from Vous Vitamin13 Jul 202100:38:59

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My guest today is Brad Helfand. He’s the COO of Vous Vitamin.

A direct to consumer supplement company founded by two practicing physicians who identified a need in the market through patient feedback. After so many patients voiced their confusion about what vitamins or supplements they should take, Doctors Block and Levitan decided to solve the problem by creating Vous Vitamin.

Vous Vitamin creates a personalized vitamin that fits everyone individually. 

They do that through an online survey funnel that's really like having a conversation with your doctor.

Not only does this approach sell supplements through a quiz funnel, like I’ve talked about in a previous episode but it also niches down on two factors.

  1. Personalization
  2. Vous Vitamin packs all of your recommended nutrients into one tablet that you take twice daily. Which is another pain point that’s bening solved here.

https://www.vousvitamin.com

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. 

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Facebook Compliance For Dietary Supplement Landing Pages29 Jun 202100:25:42

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Is Your Dietary Supplement Landing Page Compliant With Facebook?


A Facebook compliant landing page for dietary supplements is very different than a traditional direct response landing page. 

What gets approved for Google Display Network (GDN), Bing or Native Ads is different than what gets approved for Facebook.

You can’t just slap on a Funnel theme and be Facebook compliant. 

It’s more complicated than that. To make matters worse, Facebook constantly changes its algorithms and policies.

With Facebook controlling such a big share of traffic, you can’t ignore them. That’s where the majority of the 45+ female supplement buying market is online. At least for now.

So dietary supplement marketers have no choice but to play their game.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

For more info on Facebook Compliance...
Check out the Facebook Community Standards. Also, check out the Prohibited Content and Restricted Content on Facebook’s Advertising Policies. As well as Facebook’s Personal Attributes Policy.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Growing a Supplement Company to $5 Million Per Year15 Jun 202100:22:47

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Growing a supplement company to 5 million dollars per year from scratch can be overwhelming.

To get to that level you’re spinning multiple plates and dogging a ton of pitfalls along the way.

And if you’re not preparing for growth at every step, you’ll likely never reach your vision.

But, if you focus on the process and go from one step to another, you can build your dream supplement company one step at a time.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Marketing Funnel Audit Followup - Luke The Lion15 Nov 202300:27:34

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The Remarkable Turnaround of Luke the Lion's Supplement Business

Key Points Discussed:

  • Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financial health.
  • Revenue Growth: His business's monthly revenue skyrocketed from $30K-$50K to an impressive $250K-$260K in recent months.
  • Strategic Business Moves: Luke has focused on maximizing his current product line rather than expanding too quickly into new areas like coffee and honey.
  • New Initiatives: He is planning to introduce an information product called the Mental Clarity Club, leveraging his expertise in biohacking to provide value to his customers and create a recurring revenue stream.
  • Future Plans: Luke is considering building out funnels for his other products and potentially tackling manufacturing challenges to avoid stock issues.

Insights from the Host, Bobby Hewitt:

  • Bobby advised Luke to focus on building cash reserves and optimizing his current product offerings before expanding into new ventures like Amazon or launching a coffee brand.
  • He suggested that Luke could pre-sell his upcoming info product during Black Friday to create urgency and secure early adopters.
  • Bobby also recommended that Luke consider hiring a media buyer to improve his Facebook ad performance, allowing him to focus on his strengths in creative strategy and funnel building.

Conclusion:

Luke's story is a testament to the power of strategic thinking and the importance of focusing on core strengths to grow a business. By the end of the episode, Luke had gained clarity on his next steps, including improving his ad strategy and developing his info product, setting the stage for continued growth and success.

[00:00:13] Luke's debt and business growth.

[00:02:07] Introducing the Mental Clarity Club.

[00:07:06] Black Friday promotion.

[00:11:02] Going on Amazon and Entrepreneurial ADD.

[00:19:21] Facebook ad performance.

[00:19:30] Executive assistant and team growth.

[00:26:18] Media buying is a game changer.


If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.com

In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creat

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel01 Jun 202100:21:46

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Funnel metrics drive every decision in a direct response funnel. It is a numbers game.

How much money do you spend on bringing people into your sales funnel vs. how much money you get out of a sales funnel?

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. 

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

6 Stages of a Successful D2C Supplement Business18 May 202100:17:56

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The path to a successful direct to consumer dietary supplement business is not always straight forward. In fact, it rarely ever is. 

Not every supplement business owner takes the same path. 

But most of the time the path to success leaves clues.

Those clues are outlined in this episode.

We'll unpack the  six stages of supplement business success.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. 

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Copywriter Red Flags You Should Never Ignore With Nicole Piper04 May 202100:48:47

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What you need to know about hiring and working with a direct response copywriter (and if you are a copywriter it's a good listen to learn how you can better work with clients.)

This episode covers:

  1. How to know if you're ready to invest in a direct response copywriter 
  2. How to spot a good copywriter
  3. What to expect when working with a copywriter
  4. What you can do to get the best results from your copywriter
  5. And much more

Go to http://www.pipercopywriter.com to get your free download.
You can also reach Nicole Piper directly via email at: nicole@pipercopywriter.com 

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. 

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Supplement Funnel Not Working? Here's what to do.28 Apr 202100:22:17

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In this episode, you'll learn how to diagnose why your supplement funnel is not working.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

These 4 Quiz Funnels Generate Qualified Leads and Buyers14 Apr 202100:32:34

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In this episode I'll walk you through the 4 types of quiz funnels that are working for health supplement businesses.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

The Most Important Thing in a Funnel24 Mar 202100:27:07

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The Most Important Thing in a Funnel

When most general conversion optimization firms out there approach testing and optimization, they concentrate on the wrong things. If you’re working with a CRO firm right now and they are testing button color and calls to action, please fire them immediately. They don’t understand the health buyer.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. 

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Give Your Buyers a Reason To Buy09 Mar 202100:12:42

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Give Your Buyers a Reason To Buy

If you don't give your visitors a reason to buy, they wont.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)23 Feb 202100:21:10

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The Two Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)


Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. 

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Selling Dietary Supplements Online Using Video09 Feb 202100:19:56

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Selling Dietary Supplements Online Using Video


Selling with a Video Sales Letter (VSL) is actually very different than selling through a long form sales page. This episode goes into the differences and how to leverage them for maximum sales online.

Get the 3 Funnels ebook for free.
Through our work in the online health space, we’ve optimized many dietary supplement businesses. In that time, we’ve uncovered the three critical funnels for success.

Brought to you by creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Looking at Sales Funnel Stages Differently26 Jan 202100:23:52

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Direct response funnels, compress the funnel stages into a single visitor session.

Where as in a traditional sales funnel, the stages would happen across different visits, and perhaps even different devices as the visitor goes away researches, comes back, etc. before deciding on a purchase.

Get the 3 Funnels ebook for free.
Through our work in the online health space, we’ve optimized many dietary supplement businesses. In that time, we’ve uncovered the three critical funnels for success.

Brought to you by creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Coaching Episode: Go From Losing Money To Making Money With Your Dietary Supplement Funnel (Marketing Funnel Audit)03 Oct 202301:00:33

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Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement Company


If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.com

In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 



00:01:44 - "Profit could mean that your margins are just too low or profit could mean that you're not able to acquire a buyer at a low enough cost."

[00:02:47] Losing split testing and low budget.

[00:04:48] Split testing strategies.

[00:08:05] Navigating debt and profitability.

[00:13:57] The back end.

[00:16:56] Adding affiliate emails.

[00:19:12] Increasing lifetime value and ROAS.

[00:23:38] Six-bottle upsell strategy.

[00:27:43] Funnel sophistication and upsells.

[00:31:00] BOGO deal and terms.

[00:36:30] Upsell positioning strategy.

[00:39:27] Design and copy complement each other.

[00:44:30] Conversion rates and upsells.

[00:48:45] Low cost membership and community.

[00:51:32] Adding upsells to acquisition funnel.

[00:54:30] Bump offer conversion rates.

[00:59:43] Motivation and success stories.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Mastering The Fundamentals of Selling Dietary Supplements Online12 Jan 202100:22:22

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This episode talks about the principles that never change for selling dietary supplements online.

Get the 3 Funnels ebook for free.
Through our work in the online health space, we’ve optimized many dietary supplement businesses. In that time, we’ve uncovered the three critical funnels for success.

Brought to you by creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

6 Ways Supplement Brands Can Boost Customer Lifetime Value22 Dec 202000:13:41

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How Do Vitamin  Supplement Brands Boost Customer Lifetime Value?

In this episode we'll look at 6 different ways to increase LTV.

Get the 3 Funnels ebook for free.
Through our work in the online health space, we’ve optimized many dietary supplement businesses. In that time, we’ve uncovered the three critical funnels for success.

Brought to you by creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

The Complete Supplement and Vitamin Branding Guide08 Dec 202000:22:33

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Branding a Supplement Vitamin

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

Scaling a Health Supplement Business24 Nov 202000:18:13

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Scaling a Health Supplement Business Vertically and Horizontally.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. 

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

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