In the first episode of Dose of Social, Lindsay Mauch and Kayla Perlstein take us on a journey from the days of MySpace (yep, really!) to today’s ever-evolving social media scene.Lindsay shares how she went from MySpace to mastering the latest platforms, while Kayla dishes on her switch from the music industry to becoming a social media whiz. Here’s what we’re diving into:

• The real deal behind viral content (spoiler: it’s not always what you expect!)
• How to choose the perfect social media platforms for your brand
• Hashtags — why they matter and how to use them like a total boss
• The best times to post for max engagement (because yes, timing is everything!)

Plus, we’ve got tips on blending organic and paid strategies, staying consistent, and keeping the convo going with your followers to build trust and boost your brand.Whether you're a business owner or just curious about social media, this episode is packed with everything you need to level up your online presence!

In this heartfelt episode of Dose of Social, Lindsay and Kayla sit down with Karri Morgan, Executive Director of the Scott Hamilton CARES Foundation, to explore how authentic storytelling and values-driven content can power a nonprofit’s mission across social media.

Karri shares her inspiring journey from working with Olympian and cancer survivor Scott Hamilton to leading a national foundation focused on immunotherapy and patient-centered cancer research. From managing over 30 events a year to building high-impact content strategies, she opens up about the balance between education, fundraising, and community engagement online.

Whether you run a nonprofit or just want to lead with heart on social, this episode is filled with practical takeaways and meaningful moments—including viral posts, behind-the-scenes strategies, and why one emotional radio story unexpectedly moved donors in 30+ states.

Here’s what we’re diving into:

• How Karri met Scott Hamilton and helped him turn personal adversity into global impact
• The evolution of their social media strategy—and how it supports education, awareness, and fundraising
• Behind-the-scenes wins from the Scott Hamilton & Friends ice show
• How survivor stories and volunteer shoutouts drive the most engagement
• Balancing organic vs. sponsored content as a nonprofit
• Real talk on donor fatigue, authenticity, and staying mission-aligned on social
• Why their cancer ribbon is upside down—and how it symbolizes infinite hope

Connect with the Scott Hamilton CARES Foundation:

Website: https://scottcares.org

Instagram: @teamscottcares

Facebook: Team Scott Cares

LinkedIn: Scott Hamilton CARES Foundation

Connect with us:

Follow Dose of Social on Instagram

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💬 Want to be a guest or ask us a question? Reach out, we’d love to hear from you!

In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess uncovers how to craft a social media strategy that captures the magic of a destination.

Here’s what we’re diving into:

• How Jess and her team keep content fresh for a major tourist destination like Pigeon Forge
• Why reels and carousels are the top-performing formats for tourism brands
• How a creator-led video sparked a 50M-view campaign that directly boosted bookings
• Jess’s go-to tools for monthly content shoots—including the Osmo Pocket 3
• Best practices for working with influencers, managing UGC, and navigating trends authentically

Connect with Jess Kaplan:

Instagram: @itsjesskap

LinkedIn: Jessica Kaplan

Orange 142: Find them on Instagram, LinkedIn, and Facebook

Connect with us:

Follow Dose of Social on Instagram

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In this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell.

With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth, and how podcasting can be a powerful tool for building a modern personal brand.

If you’re navigating a career shift, this conversation is a must-listen.Connect with Derek:Website: theunderswell.comLinkedIn: Derek SaboriInstagram: @theunderswellHere’s what we’re diving into:

• How Derek built a career in sustainability before it was mainstream
• Why his yoga apparel brand (KOZM) ultimately shut down—and what he learned from it
• The origin story of The Underswell and how it’s helping others build meaningful careers
• How podcasting can be used as a tool for professional branding and visibility
• What Gen Z really thinks about sustainability and brand loyalty
• Tactical advice for navigating a mid-career or late-career transition

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

In this episode of Dose of Social, Lindsay and Kayla sit down with Tracy Davison, founder of 3:17 Mastermind, to explore how business owners can break through entrepreneurial isolation, leverage LinkedIn to grow authentically, and build real momentum in both revenue and relationships.

With a background as a high school principal and district superintendent, Tracy brings a unique leadership perspective to business strategy and peer-to-peer growth. She also gives Lindsay an on-the-spot LinkedIn audit you don’t want to miss!

Connect with Tracy:

LinkedIn: Tracy Davison

Website: 317Mastermind.com

Here’s what we’re diving into:

• What 3:17 Mastermind is, and how it helps entrepreneurs break through isolation and grow faster
• Why LinkedIn is the most underutilized tool in the small business marketing toolbox
• A step-by-step guide for optimizing your LinkedIn profile (with a live audit!)
• How to build connection without sounding salesy (and avoid the cringe pitch)
• Why being vulnerable in a mastermind is the real key to breakthrough growth

More from Dose of Social:

If you're unsure who your audience is, check out our episode:

👉 Hitting the Mark: How to Define Your Target Audience

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

In this episode of Dose of Social, we sit down with longtime friend and PR expert AJ Feuerman to dig into the nuances of public relations and social media strategy for restaurants.

With experience ranging from TV networks to bagel shops, AJ brings a wealth of insight on how hospitality brands can stand out—without breaking the bank. She shares her journey from screenwriting to founding her own PR agency, tips for working with influencers, managing online reviews, and why good plating might be your best social media asset.

Here’s what we’re diving into:

• How AJ transitioned from screenwriting to public relations
• The power of great visuals in restaurant marketing
• What PR tactics actually work for small businesses and restaurants
• Why Instagram walls and branded dog swag aren’t just cute—they’re strategic
• Navigating Yelp and handling bad reviews without panic
• Influencer marketing on a budget: How local creators can have major impact

Follow AJ:

• Website: ajfeuerman.com
• Instagram: @ajfeuerman
• Threads: @ajfeuerman
• LinkedIn: AJ Feuerman on LinkedIn
• Brunch IG: @HollywoodBrunch

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

We’re back for Season 3 of Dose of Social 🎉 In this episode, we kick things off with digital marketing expert Emily Raiber, Founder of Emily Raiber Media.

Emily shares her unique journey from TV production to launching her own digital marketing business, and dives into why Substack is becoming a must-have tool for brands, influencers, and service-based businesses.

 Here’s what we’re diving into:

• Emily’s pivot from television to entrepreneurship
• Why Substack is perfect for newsletters, creators, and community-building
• Tips for getting started on Substack (without the overwhelm!)
• How to grow your audience and boost engagement
• Using social media to drive traffic and subscribers
• Substack’s new video and podcast features—and how to use them
• Real-world strategies for content creators and business owners

Resources:

• Substack – The platform for independent writers and creators
• Emily’s Substack: ER's Recs – Where Emily shares digital strategy insights and examples
• Klaviyo – Email platform mentioned for eCommerce automations
• Mailchimp – Traditional email service compared in the episode

Whether you're new to Substack or looking to level up your content strategy, this episode is packed with practical advice to help you expand your reach and grow your digital presence.

Tune in for more Dose of Social this season!

Hey everyone! In this episode of Dose of Social, we are diving into one of our most requested topics: how to use AI to supercharge your social media strategy. From content creation to planning and customer engagement, we’re breaking down the tools and tips you need to work smarter, not harder.

Here’s what we’re diving into:

• How AI is changing the game for social media marketing
• Our favorite AI tools like ChatGPT, Ideogram, and chatbots
• The difference between free and premium versions of ChatGPT
• How to use AI for image creation, content planning, and brand voice alignment
• Tips for training AI tools to actually sound like you
• Tackling the fear of AI “taking over” and how it can actually make your life easier
• Using AI in ads, email marketing, and customer support with tools like ManyChat

This episode is all about working more efficiently and creatively with the help of AI. Whether you’re just starting to explore these tools or already deep in the AI world, you’ll walk away with practical ideas to take your social media game to the next level.

Let’s geek out on tech together! 🤖✨

For more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, we chat with Emily Winters, owner of Strings for Hope, a one-of-a-kind for-profit company that empowers survivors of substance use disorder, human trafficking, and addiction by creating beautiful jewelry from used guitar strings.

Emily shares how she went from selling pieces from a cart in downtown Nashville to taking over the company at just 19 years old!

Here’s what we’re diving into:

• Emily’s inspiring journey as a young entrepreneur
• The evolution of Strings for Hope and the heart behind the brand
• How social media has played a major role in growing the business
• Collaborating with Golden Bird Marketing to create standout content
• The importance of persistence, trust, and vulnerability in business relationships
• Structured planning tips to stay consistent and intentional on social
• Cool ways to support Strings for Hope—like permanent jewelry and corporate gifting

This episode is full of heart, hustle, and helpful insights for anyone building a brand with purpose. You’ll leave inspired—and maybe ready to rock some recycled guitar string jewelry too! 🎸✨

Connect with Emily on LinkedIn here

Check out Strings for Hope here

For more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, we sit down with Krissy Manzano, co-founder of Blueprint Expansion, to talk all things hiring—especially when it comes to finding the perfect social media manager.

Krissy shares her journey from sales leadership to launching a recruiting firm and gives expert advice on what really matters when hiring for marketing roles.

Here’s what we’re diving into:

• The key qualities to look for in a social media manager
• Why specific skills matter more than industry experience
• How to build an ideal candidate profile that fits your business needs
• The best interview techniques (including the STAR method!) to find the right hire
• Tips for small businesses to attract top marketing talent
• Why having a clear hiring process is essential for long-term success
• The importance of training and setting new hires up for success

Whether you’re looking to expand your team or thinking about a career shift, this episode is packed with insights to help you make smarter hiring decisions!

Connect with Krissy on LinkedIn

Check out Blueprint Expansion's website here

For more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, Kayla Perlstein chats with co-host Lindsay Mauch, an email marketing expert, to break down everything small businesses need to know about email marketing.

Lindsay shares her best tips on why email marketing is a game-changer, how to start building an email list, and the strategies that actually work to engage and convert subscribers.

Here’s what we’re diving into:

• Why email marketing is still one of the most powerful tools for small businesses
• How to start collecting emails and build a solid subscriber list
• Crafting emails that get opened, read, and drive action
• Smart campaign strategies to keep your audience engaged
• Common email marketing mistakes (and how to avoid them!)
• How to re-engage a cold email list and bring inactive subscribers back
• When to invest in email marketing tools or hire a specialist

If you want to make email marketing work for your business, this episode is packed with insights and actionable tips to help you step up your game!

Connect with Lindsay on LinkedIn

For more Dose of Social, visit our website here

Hey everyone!

In this episode of Dose of Social, we dive into the must-have skills of time management and organization, especially for social media pros.

Co-host Kayla Perlstein, founder of Goldenbird Marketing, shares her journey from being a full-time employee to running her own social media business while managing 23 clients (yes, you read that right!).

Here’s what we’re diving into:

• How Kayla built a thriving social media business from the ground up
• The tools and systems that keep things running smoothly (hello, monday.com & Google Drive!)
• Balancing creative work with all the admin tasks that come with social media management
• Avoiding burnout and making time for yourself in a fast-paced industry
• Handling client feedback and revisions efficiently without losing your sanity
• Staying ahead of trends while keeping up with daily tasks
• Essential tips for aspiring social media managers to boost productivity and work smarter

If you’re looking for real-world advice on staying organized, managing multiple clients, and keeping your sanity in the social media space, this episode is packed with insights to help you level up!

Connect with Kayla on LinkedIn here

Visit Goldenbird Marketing's website

For more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, we sat down with Matt Franklin, a revenue operations leader, to chat about practical strategies for small business success. Matt dives into his journey from sales and operations to sharing game-changing tips for building a solid business plan, understanding customer value, and carving out your competitive edge.

Here’s what we’re diving into:

• Matt’s journey in sales and data-driven operations
• How to build a practical business plan that truly works
• Strategies for established businesses to ramp up growth
• The role of effective marketing in fueling business success
• Unlocking competitive differentiation and understanding customer value
• The power of robust attribution in making informed financial decisions
• When it’s time to bring in a business consultant
• Final tips to set measurable goals and drive success

Join us for a lively, no-nonsense conversation packed with actionable insights to help you boost your business growth and make smarter decisions every step of the way!

Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewcfranklin/

For more Dose of Social, visit our website here

In this episode of Dose of Social, we’re diving into the pros, cons, and “meh” moments of using social media scheduling tools. From efficiency wins to awkward “oops” moments (looking at you, McDonald’s placeholder post), we break down when scheduling makes sense and when it’s better to post natively.

Whether you’re managing one brand or a full roster of clients, this episode gives you the practical, behind-the-scenes perspective to decide if scheduling tools are worth your budget - or if Google Sheets and native tools have you covered.

Here’s what we’re diving into:

• The biggest pros and cons of scheduling tools for social media managers
• Why “post and ghost” is the fastest way to tank engagement
• Real-life mishaps from pre-scheduled content (and how to avoid them)
• Which platforms’ native schedulers are surprisingly powerful
• How scheduling can affect reach and engagement
• Our take on the “optimal posting time” debate in 2025
• How far in advance you really need to plan content

Connect with us:

Follow Dose of Social on Instagram

Subscribe on Spotify

Listen on Apple Podcasts

Check out our website

Hey everyone! In this episode of Dose of Social, we sat down with our good friend Armando Garza, Chief Growth Officer, for a fun chat about how to nail down your target audience.

Armando kicked things off by sharing his wild journey from nuclear engineering (yes, really!) to rocking roles at Procter & Gamble, Frito Lay, Pizza Hut, and beyond. We dove into why knowing exactly who you’re talking to is a game changer for small businesses—it saves you money and drives revenue.

Here’s what we’re diving into:

• Armando’s journey from nuclear engineering to marketing maven
• Why identifying your target audience is essential for saving cash and boosting revenue
• The science and art behind target research: demographics vs. psychographics
• How to use competitor insights and even good old-fashioned focus groups
• Crafting buyer personas (and a fun “celebrity test” to keep it real)
• Tools like Google Analytics and the Meta Ads Library to uncover audience insights
• The importance of revisiting and refining your target audience as your business grows
• Tips for choosing the right partner or agency that gets your strategy

Join us for a fun, insightful conversation that’s all about unlocking the secrets to understanding your audience—so you can connect with the right people and supercharge your social media strategy.

Let’s get targeting!

Connect with Armando on LinkedIn

For more Dose of Social, visit our website here

In this episode ofDose of Social, we had the pleasure of chatting with Makena Delaney, the founder of Makena Creative. Makena walked us through her journey from being a hobbyist designer to becoming a branding and web development powerhouse.

We shared a fun mix of practical tips and entertaining stories about creating impactful branding that truly connects with your ideal client, managing client relationships, and rocking the latest SEO and design trends for Gen Z.

Here’s what we’re diving into:

• Makena’s evolution from a hobbyist to a branding entrepreneur
• How to nail your brand strategy by understanding your ideal client
• Must-know website essentials and SEO hacks for a standout digital presence
• Pro tips for managing client relationships and setting clear communication boundaries
• A behind-the-scenes peek at the Sapphire Suite branding journey
• The art of creating the perfect logo and leveraging productivity tools
• Emerging design trends that are catching Gen Z’s eye

Join us for a fun, insightful ride packed with actionable advice that will help you build a digital presence that truly stands out!

Connect with Makena on her socials below:

Instagram

Website

Pinterest

For more Dose of Social, visit our websitehere

In this episode of Dose of Social, we welcome Tammie Osborne, founder of the Sapphire Suite (and our awesome Season 2 sponsor!).

Tammie takes us through her inspiring journey—from nurse to healthcare IT consultant—and how the challenges of COVID-19 sparked the creation of a vibrant coworking and event space in Franklin. She shares her top tips for crafting a solid business plan, bouncing back from missteps, and surrounding yourself with supportive peers.

Here’s what we’re diving into:

• Tammie’s unique journey from healthcare to entrepreneurship
• How COVID-19 challenges led to the creation of the Sapphire Suite
• The power of community in building a thriving business
• Essential tips for developing a rock-solid business plan and learning from setbacks
• Balancing work with networking and professional growth
• The value of events and ongoing development opportunities at the Sapphire Suite

Ready to get inspired and learn how to build a business community that truly supports your growth? Tune in for real talk on resilience and entrepreneurial success!

Connect with Tammie on LinkedIn here

Check out The Sapphire Suite through their socials below

Website

Instagram

Facebook

For more Dose of Social, visit our website here

We’re back for Season 2 of Dose of Social, and this time, Lindsay and Kayla are coming to you from the Sapphire Suite, a super cool coworking space in Nashville (and our sponsor for the season!).

To kick things off, we’re diving into how to set yourself up for social media success in 2025 with SMART goals, strategic planning, and a little bit of marketing magic.

Here’s what we’re getting into:

• How to actually set achievable social media goals (no more guessing!)
• The lowdown on KPIs and why they matter for your brand’s growth
• Creating a marketing calendar that keeps your content on track
• Tailoring your strategy to different platforms for max engagement
• Budgeting like a pro to get the most out of your marketing dollars
• Building brand awareness and knowing when to pivot based on performance

If you’re ready to step up your social media game and start 2025 on the right foot, this episode is packed with tips to help you crush your goals and grow your brand with confidence. Let’s do this! 🚀

For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla chat with special guest Dennis Sosa, a talented photographer, actor, and production assistant from Los Angeles.

They dive into photography tips to help boost your social media presence, covering everything from when to hire a professional to practical advice for capturing great content on your phone.

Here’s what we’re diving into:

• Why professional photos can level up your social media game
• Planning and prepping for a successful photo shoot
• Choosing the perfect location and outfits for your content
• Tips for using photos to enhance your personal and business branding
• Dennis’s top tips for shooting your own social media content

You’ll walk away from this episode with fresh insights and practical advice to level up your photography skills and create content that grabs attention on social media!

Follow Dennis on Instagram here

For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla break down the essentials of creating a content calendar and planning content for small businesses. They cover everything from defining content pillars to using practical tools like Google Sheets, and even dive into how AI can help generate ideas and write content.

Here’s what we’re diving into:

• The importance of content calendars for organized, consistent posting
• Building your calendar with content pillars and easy planning tools

• Using AI to boost your content creation, with prompts and tips to get started
• Downloadable resources on their website, including templates, AI prompts, and a social media holiday calendar

Packed with resources and actionable advice, this episode will help you streamline your content planning and make the most of your social media strategy!

For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla team up with branding expert Christine Moore to explore the power of branding in social media. Christine brings her expertise in graphic design and social media strategy, sharing tips on how new brands can build a strong, consistent presence online.

Here’s what we’re diving into:

• The importance of branding in your social media strategy
• How to create and use a brand book for consistency
• Balancing aesthetics with authenticity in your content
• Setting up clear brand guidelines for social media success
• Tips on when to hire help for your branding needs

This episode is packed with practical advice and insights to help you elevate your brand’s social media presence and create content that stands out!

Connect with Christine here: LinkedIn

For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla dive into the key differences between digital marketing and social media management. They break down the role of a social media manager, tackle common misconceptions, and share tips on how businesses can get the most out of each role.

Here’s what we’re diving into:

• What a social media manager actually does
• Content creation, community engagement, and basic analytics
• Why social media is just one piece of the digital marketing puzzle
• Coordinating organic and paid efforts for a cohesive strategy
• Busting myths about organic social media and why profiles matter
• Tips for budgeting ad spend and balancing organic vs. paid strategies

This episode is loaded with tips and insights to help you harness the power of digital marketing and social media management, making it easier to drive results and grow your brand with confidence!

For more Dose of Social, visit our website here

In this episode of Dose of Social, social media lawyer Robert Freund joins the show to dig into the legal side of social media. Robert shares his background as an advertising and e-commerce attorney in LA, and highlights common legal pitfalls in social media — from copyright infringement and reposting content to using celebrity likenesses and running giveaways the right way.

Here’s what we’re diving into:

• Robert’s journey as a social media attorney
• Understanding copyright law for social media posts
• Publicity rights and using celebrity images legally
• Best practices for running giveaways without legal issues
• Affiliate marketing, FTC compliance, and managing fake followers
• Key legal must-haves for your business website, like terms, conditions, and privacy policies

This episode helps you understand and avoid legal risks in your digital strategy. Whether you’re just starting out or looking to fine-tune your approach, tune in for practical tips to keep your brand legally secure!

Connect with Robert below:

X

Instagram

Website

For more Dose of Social, visit our website here

In this episode of Dose of Social, we’re hanging out with e-commerce pro and digital marketing queen, Lan Tran-Sellitti! Lan’s got some seriously cool stories to share, from working with major brands like Forever 21 and Fabletics to building epic social media strategies.

We’re diving into how social platforms like TikTok, Instagram, and Facebook are changing the game for e-commerce — from boosting brand vibes to driving those direct sales.

Oh, and don’t miss the deets on that killer multi-channel campaign she ran for Bebe during Coachella. Spoiler: it was a major win for sales and brand love.

Tune in for all the tips, tricks, and inspo you need to level up your social media game!

02:18 Lan's Journey in E-commerce

04:25 The Role of Social Media in E-commerce

09:28 Growth Marketing Explained

12:10 Tips for Small Business Growth

21:46 Case Study: Bebe Festival Campaign

Connect with Lan on LinkedIn

For more Dose of Social, visit our website here

In this special Lindsay & Kayla episode of Dose of Social, we’re diving into a platform that’s been shaping online video for the last 20 years—YouTube. From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025.

We’re sharing real-life stories, strategy tips, and exactly how we repurpose content our clients are already creating for Instagram Reels and TikTok - so you can make YouTube work for you, too.

Here’s what we’re diving into:

• The history of YouTube and why it’s still so relevant after 20 years

• How we use YouTube Shorts to repurpose content and expand reach

• What makes YouTube different from other platforms (hello, search power!)

• How to upload Shorts with the right music, keywords, and cover photos

• Why YouTube has a totally different audience you might be missing

• Our go-to tips for optimizing your channel and video descriptions

• How we’re using Shorts inside Performance Max campaigns for clients

• Why it’s okay to start with just one video (just start!)

If you’ve been on the fence about YouTube or wondering how to make it work without adding more to your plate, this episode is for you.

Connect with us:
Follow us on Instagram
Subscribe on Spotify
Listen on Apple Podcasts
Visit our website

💬 Questions about YouTube? DM us—we’d love to hear what you’re working on!

In this episode of Dose of Social, Lindsay and Kayla sit down with Tara Coomans of Avaans PR to dive into the world of public relations.

Tara shares her journey from founding Akamai Marketing in Hawaii to mastering digital PR in Los Angeles, dropping gems on everything from media strategies to handling PR crises.

Here’s what we’re diving into:

• Tara’s PR Journey
• The Difference Between Earned, Paid & Organic Media
• How Affiliate Links Are Shaping Modern Journalism
• Crisis Management: Key Strategies & Internal Response Plans
• Dos & Don’ts for Social Media Managers During Crises
• Using Positive Press to Build Brand Trust

Plus, Tara offers practical tips on pitching to journalists, using local media, and getting the most out of earned media to boost your brand’s visibility and reputation.

Whether you’re looking to level up your PR game or just curious about how it all works, this episode is packed with valuable insights!

Follow Tara on LinkedIn

Check out Avaans PR's website

For more Dose of Social, visit our website here

In this episode of Dose of Social, we’re joined by the hilarious and heartfelt Julia Fowler—actress, screenwriter, and the creator behind the Southern Women Channel. From Broadway dreams to unexpected YouTube fame, Julia walks us through how one viral video in 2012 led to a full-blown brand celebrating Southern women, traditions, and sayings (all with a good dose of lipstick and laughter).

What started as a homesick creative experiment turned into a cultural movement—highlighting southern identity with charm, wit, and respect. Julia shares how her entertainment background helps her manage the chaos of producing high-quality sketch comedy online while balancing acting, screenwriting, and real life. Whether you’re a content creator, Southern girl at heart, or just love to laugh, this episode is a masterclass in authenticity, creative joy, and niche audience connection.

Here’s what we’re diving into:

• How Julia’s Southern roots and Broadway hustle shaped her creative journey
• The accidental origins and viral rise of the Southern Women Channel
• Her production workflow—from scripting 75 one-liners to editing with comedic rhythm
• Why staying true to culture and tone matters in niche content
• The fine line between celebrating vs. stereotyping Southern identity
• Community, burnout, and why she still treats her YouTube as a “creative playground”
• Julia’s best advice for balancing humor with respect in culturally specific content

Southern Women Channel

• Website: https://southernwomenchannel.com
• YouTube: Southern Women Channel
• Instagram: @southernwomenchannel
• Facebook: Southern Women Channel
• TikTok: @southernwomenchannel

Connect with Julia Fowler:

• Julia's Instagram: @jredfowler 
• Julia's Facebook: @Julia Fowler
• Books: Talk Southern to Me & Embrace Your Southern on Amazon

Connect with us:

Follow Dose of Social on Instagram

Subscribe on Spotify

Listen on Apple Podcasts

Check out our website

💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we catch up with Kylie Wade, founder and co-CEO of Organizing for Life, to talk about what it really takes to build a service-based business from the ground up. From her early days as a spin instructor and social media creator to working at Netflix and ultimately launching her own professional organizing company, Kylie shares how her corporate background helped her scale, systematize, and differentiate her brand.

 Here’s what we’re diving into:

• How Kylie pivoted from a career at Netflix to full-time entrepreneurship
• Why Instagram is her #1 lead source—and how she balances visuals with value
• Her three go-to content pillars: projects, process, and products
• Why she positions Organizing for Life as a full-service, luxury experience
• How one viral post about a storage unit exploded—and what she learned from the comments
• Tools and tactics she brought from tech to scale her operations as a small team
• How she approaches social proof, media releases, and visual storytelling with respect and strategy
• Advice for anyone trying to grow a service business through content—without the burnout

Connect with Kylie Wade:

• Website: organizingforlife.org
• Instagram: @organizingforlife
• Facebook: Organizing for Life

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

The conversation covers everything from social media strategy and content pillars to pricing, positioning, and how she manages the vulnerability of working in people’s homes. If you’re growing a service business and trying to stand out on social, this episode is full of tactical insights and honest perspective.

 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we dive into the “unsexy but essential” side of running a business—bookkeeping and financial strategy—with Stacey Hunt, founder of Lockstep Consulting. After 30 years in corporate sales, Stacey transitioned into entrepreneurship to empower creatives and service providers to understand and manage their numbers with confidence.

From the difference between bookkeepers and accountants to tools for streamlining your finances, Stacey breaks down exactly what every entrepreneur should know. Whether you're DIY-ing your books or thinking about hiring help, this episode is packed with insights on building a financially sound business that can actually grow.

Here’s what we’re diving into:

• Stacey’s pivot from corporate sales to launching Lockstep Consulting
• Why bookkeeping isn’t just data entry—it’s strategic decision-making
• The top numbers every business owner should track: cash flow, AR/AP, margins
• How often you should actually be reviewing your financials
• The key difference between a bookkeeper and a tax accountant (and why you probably need both)

Connect with Stacey Hunt:

Website: https://lockstep-consulting.com/

Email: stacey@lockstep-consulting.com

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In this continuation of a previous episode, Lindsay and Kayla are joined once again by Emily Raiber of Emily Raiber Media for part two of their deep dive into social commerce. This time, the conversation centers on ShopMy, a fast-growing affiliate marketing and influencer platform making waves for both brands and creators.

Emily explains why ShopMy is a game-changer in the world of influencer marketing, how it compares to older affiliate tools, and what every business owner needs to know before joining. If you’re a small business or content creator looking to monetize your product recommendations or partner more effectively with influencers, this episode is packed with practical tips.

Here’s what we’re diving into:

• What ShopMy is, how it works, and why it’s gaining popularity with creators and brands alike
• Why creators of all sizes should monetize their product recommendations through affiliate links
• The cost structure of ShopMy for brands, and why it’s more than just a subscription—it requires a gifting strategy and real engagement
• What types of businesses benefit most from ShopMy and how it can complement your paid ad strategy
• How ShopMy differs from traditional affiliate platforms like Commission Junction and why it’s easier, faster, and more transparent

Listen to More Dose of Social:

• Substack and Strategy: Turning Content into Community with Emily Raiber

Sign Up for ShopMy:

• ShopMy Platform

Connect with Emily:

• Website: emilyraibermedia.com
• Instagram: @emilyraibermedia
• Shop My Storefront: shopmy.us/emilyraibermedia

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with web designer and WordPress expert Henderson Lafond, founder of Madison Reid Creative, to talk all things small business websites. Henderson shares her journey from corporate life to solopreneurship, how an embroidery side hustle led to a thriving web design business, and why WordPress remains her platform of choice.

Whether you're building your first site or refreshing an existing one, this conversation covers what really matters—user experience, SEO, security, and telling your brand story with clarity.

 What You’ll Learn in This Episode:

• Why every business—no matter the size—deserves a beautiful, functional website
• The essential pages and features every small business site should include

• Tips for keeping your site secure and running smoothly over time
• Common mistakes small business owners make—and how to avoid them
• What to prioritize if you're launching a site on a small budget

Connect with Henderson:

• LinkedIn: https://www.linkedin.com/in/henderson-lafond/
• Website: https://madisonreidcreative.com/
• Email: henderson@madisonreidcreative.com/

• Follow Dose of Social on Instagram
• Subscribe for new episodes on Spotify and Apple Podcasts
• Learn more at doseofsocial.com

💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we break down the continued rise of LinkedIn in 2025 and why it remains one of the most valuable platforms for professionals and business owners. We share firsthand strategies for optimizing content, growing authentic connections, and avoiding common engagement mistakes.

From carousel tips and caption strategy to connection etiquette and company page hacks, this episode is packed with actionable insights for anyone looking to elevate their brand or business on LinkedIn.

What You’ll Learn in This Episode:

• Why LinkedIn is no longer just for job seekers and recruiters
• The top-performing content formats for 2025 (carousels, polls, and more)
• How to effectively balance personal vs. business content on LinkedIn
• The difference between long-form captions and LinkedIn Articles—and why both matter
• Tips for growing your network without being spammy
• Features you may not be using (but should), like “Notify Employees” and Activity feeds
• Etiquette for intros, comments, and connection requests

Connect with Us:

• Lindsay Mauch: LinkedIn | LTM Digital
• Kayla Perlstein: LinkedIn | Golden Bird Marketing

Follow & Subscribe:

• Follow Dose of Social on Instagram
• Subscribe for new episodes on Spotify and Apple Podcasts
• Learn more at doseofsocial.com

In this episode of Dose of Social, we dive deep with Madeline Walden, Digital Content & Community Manager at the Aquarium of the Pacific (Long Beach, CA). Madeline shares how a lifelong love of social media and local oceanic inspiration led her to build a powerhouse content strategy that drives engagement, education—and yes—millions of TikTok followers.

From her early days curating friends’ accounts to landing the aquarium’s first dedicated social role in 2016, Madeline has led the evolution of their digital presence. She walks us through how they transformed from sporadic posts to a full‑scale strategy, the virality of sea lions (yes, really) and how to balance family‑friendly fun with mission‑driven education.

Here’s what we’re diving into:

• The rise of TikTok for the aquarium—how they launched in 2020, partnered with TikTok’s “Learn on TikTok” initiative and grew to 2.8 M followers
• Defining target audiences across platforms—families, animal enthusiasts, scientists—and tailoring content accordingly
• The secret sauce behind viral content: charismatic animals (hello, sea lions!), connection, emotion, and momentum
• Building a content team: in‑house social, video production, “Pacific Pals” (puppeteers!), animal‑care collaboration
• How the aquarium sets KPIs—beyond pure analytics—to focus on community, awareness and real‑world impact
• Advice for mission‑driven organisations and small teams: use the platforms like a user first, speak in accessible language, infuse education with a touch of humor

Connect with Madeline Walden:
Website (Aquarium of the Pacific): https://www.aquariumofpacific.org
LinkedIn: Madeline Joy Walden
Instagram: @aquariumofthepacific
Podcast: Aquarium of the Podcific 

Connect with us:
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Visit our website

💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with Mimi Banks, founder and CEO of MB Social, to unpack how her 15‑year career at L’Oréal paved the way for building a bold, full‐service social agency, and how that experience shapes the way we approach content, community and influencer strategy today.

From launching Instagram and Pinterest for luxury beauty brands in 2012 to leading a team of global talent supporting major brands and creator partnerships, Mimi shares what works, and what doesn’t, when it comes to storytelling, engagement and authenticity in the digital age.

Here’s what we’re diving into:

• Key strategies for building an engaged community: show up, listen, connect online and offline.

• How brands starting from scratch can create meaningful connections (not just followers): content, paid strategy and collaboration.

• Scaling community engagement without losing authenticity: shifts, systems and team structure.

• Defining your brand’s unique story for social: identifying your "why", content pillars, and how to translate brand into feed.

• Influencer marketing insights: letting creators shine, avoiding over‑briefing, leveraging repeat collaboration, measuring beyond likes and follows.

• Balancing aspirational vs relatable content, and why authenticity matters more than ever in an AI‑rich world.

Connect with Mimi Banks:

Website: https://mbsocial.com

Instagram: @mbsocial.agency

Instagram: @mimibanks

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💬 Want to be a guest or share a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we chat with Shannon Grayce, a business coach and former luxury brand marketer turned sales & marketing mentor. Shannon shares how she transitioned from corporate sales training into guiding entrepreneurs to scale their brands — all by combining authenticity, strategy, and aligned sales skills.

She walks us through her signature frameworks and real-world client wins, and gives listeners a practical “homework” they can use right away to improve their marketing and lead nurturing.

Here’s what we’re diving into:

• How Shannon pivoted from luxury brand marketing to full-time business coaching

• The Know → Like → Trust method for turning cold leads into paying clients

• The difference between consulting and coaching — and why she prefers hands-on execution

• Shannon’s Stoplight Theory for reading sales signals (green, yellow, red)

• The most underrated channels for small businesses right now: TikTok, LinkedIn & YouTube

Connect with Shannon Grayce:
Website: https://globalpathcoaching.org
Instagram: @shannongrayce
Business Instagram: @globalpathcoaching
Email: grayce.shannon@gmail.com

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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with Dave Delaney, founder and CEO of Futureforth, to talk all things communication: from managing internal culture to growing your business through content. Dave is also the host of the ADHD Wise Squirrels podcast and author of New Business Networking, a guide to building better relationships both online and offline.

With two decades of experience in leadership development, digital strategy, and content marketing, Dave shares his human-first approach to improving both internal and external communication, especially for small businesses trying to retain talent and stand out online.

Here’s what we’re diving into:

• The first simple step to improve communication with customers and clients
• How to avoid the most common internal communication mistakes
• Leadership habits that increase retention and build trust
• Why email marketing still matters and how to do it right
• What to focus on when social media momentum plateaus

Connect with Dave Delaney:

• Website: https://futureforth.com

• Podcast: ADHD Wise Squirrels
• Book: New Business Networking

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• Follow Dose of Social on Instagram
• Subscribe on Spotify
• Listen on Apple Podcasts
• Check out our website

💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with Lizzie Curtis, celebrity stylist, mom of three, and the creative force behind Society Nautique, a handmade jewelry brand known for its timeless pieces and personal storytelling.

Lizzie walks us through her early days of stringing beads as a middle schooler, working in boutiques, and how her love for design and business eventually evolved into two flourishing careers: styling for major campaigns and building her jewelry business from the ground up. Her journey is a masterclass in staying true to your creative instincts—while still being savvy about marketing, audience-building, and storytelling online.

Whether she’s in “maker mode” or “manager mode,” Lizzie shares how she uses organic and paid social to connect authentically with her audience—and how content doesn’t need to be polished to convert.

Here’s what we’re diving into:

• How Lizzie built Society Nautique from a childhood hobby into a full-fledged brand
• Balancing personal storytelling and product content across two Instagram accounts
• Her early exposure to retail and what working in a boutique taught her about branding
• The power of showing up authentically in paid ads (and why low-fi content performs best)
• Jewelry as an emotional connector—and the stories behind some of her most meaningful pieces

Connect with Lizzie Curtis:

Website: https://www.lizziecurtis.com

Jewelry Brand: https://www.societynautique.com

Instagram: @lizziecurtis

Jewelry Instagram: @societynautique

YouTube: @societynautique

Connect with us:

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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Len Silverman and Bob Harms of Up to 11 Marketing. With decades of experience in advertising, branding, and leadership, Len and Bob share how their strategic-first approach helps service-based businesses grow sustainably, especially for entrepreneurs feeling stuck or overwhelmed.

Here’s what we’re diving into:

• The importance of defining and interviewing your ideal customer before launching marketing efforts
• Why strategy must come before tactics, what misfires (like unexpected rebrands) can teach us
• The power of brand positioning and competitive analysis to carve out a unique market lane
• The biggest marketing misconceptions: DIY tools don’t mean strategy; marketing and sales are different beasts
• Why operational readiness matters when scaling and how not being prepared can backfire

Connect with Len & Bob

Website: https://uptoelevenmarketing.com/

LinkedIn: Up to 11 Marketing

Bob Harms: https://www.linkedin.com/in/robert-harms-uptoelevenmarketing/

Len Silverman: https://www.linkedin.com/in/up-to-eleven-len/

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Check out our website

In this episode of Dose of Social, we sit down with Anna Tutckaia, VP of Growth Marketing at Manychat, to uncover how creators and brands are revolutionizing one‑on‑one engagement in an era where follower count alone isn’t king. Anna breaks down how Manychat’s chat automation tools help creators turn comments into meaningful DMs—and ultimately, into stronger relationships and revenue.

Anna walks us through her six‑to‑seven‑year journey at Manychat, where she’s helped evolve the platform from a Messenger‑only tool into a multi‑channel social engagement engine (including Instagram, WhatsApp, and soon TikTok). She shares how the rise of creator culture and AI‑driven content means authentic connection and community trust are now more important than ever.

Here’s what we’re diving into:

• Anna’s growth journey at Manychat: what her role really entails

• Why follower count is no longer the primary metric for success—engagement is

• How creators use Manychat to transform comments and follows into real conversations

• The concept of “authentic automation” and how to strike the balance between tech and human tone

• Common automation mistakes to avoid (e.g.,: sounding too robotic, masking bots as humans)

• Why small‑niche creators are winning in 2025—and how larger brands can learn from them

• Predictions for the next two years in creator‑led social: AI content overload, private spaces, deeper community focus

Connect with Anna Tutckaia:
LinkedIn: https://www.linkedin.com/in/annatutckaia
Instagram: @annatutckaia
Website: manychat.com

Connect with us:
Follow Dose of Social on Instagram
Subscribe on Spotify
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Check out our website

💬 Want to be a guest or ask us a question? Reach out — we’d love to hear from you!