Don't Blame the CRM – Détails, épisodes et analyse

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Don't Blame the CRM

Vainu

Business & Entrepreneuriat

Technologie

Fréquence : 1 épisode/25j. Total Éps: 38

Don't Blame the CRM is a podcast dedicated to helping B2B sales, marketing, and revenue ops people to succeed in their jobs through company data. We talk about CRMs, data enrichment, lead management, company data, prospecting, data analysis, segmentation, and many other topics. Manual data entry, irrelevant data, lack of data, or incorrect data are all problems data professionals in B2B marketing and sales are facing. We don't want anyone to blame their CRM; the challenges can be fixed.

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#31 [In Finnish] Miten rakentaa pitkä ura B2B-myynnissä⏐ Seppo Hälikkä

Saison 3 · Épisode 11

mardi 18 février 2025 • Durée 27:23

Tässä jaksossa juontajana Mikko Honkanen ja vieraana Seppo Hälikkä. Miten B2B-myynnissä voi menestyä vuodesta toiseen ilman, että työ muuttuu raskaaksi?

Seppo peilaa omia kokemuksiaan pitkästä työurastaan ja kertoo, mitkä tekijät auttavat myyjiä kehittymään huipputekijöiksi. Käymme läpi, miten pitkäjänteisyys, asiakasymmärrys ja teknologian hyödyntäminen vaikuttavat menestykseen.

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Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B professionals plan and execute effective sales and marketing initiatives at scale. To find out more about Vainu, visit https://www.vainu.com

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#30 [In Finnish] Tuotevetoinen kasvu ja myynti ⏐ Valtteri Ylimäki

Saison 3 · Épisode 10

mardi 4 février 2025 • Durée 34:10

Jaksossa Mikko Honkasen vieraana on Valtteri Ylimäki, Trustmaryn CFO ja Co-Founder. Trustmary on kulkenut pitkän matkan videotuotantoyrityksestä kansainväliseksi SaaS-yritykseksi, joka houkuttelee tuhansia käyttäjiä ympäri maailmaa.

Valtteri kertoo Trustmaryn kasvusta ja siitä, miten PLG-strategia on avannut ovet globaalille markkinalle ja mahdollistanut laajentumisen yli 80 maahan. Miten tarkasti määritelty ihanneasiakasprofiili ja vahva SEO-osaaminen ovat vaikuttaneet menestykseen?

Tämä jakso on täynnä arvokkaita oppeja kasvuhakuisille SaaS-yrityksille. Kuuntele ja ota parhaat vinkit talteen!

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#21 [In Finnish] Miksi Revenue Operations on liikevaihdon kasvun salainen ase? | Mika Jordanov

Saison 3 · Épisode 1

mardi 28 mai 2024 • Durée 27:43

[This podcast episode is In Finnish]

Tervetuloa podcastin kolmanteen kauteen, joka alkaa jaksolla 21. Tässä jaksossa Vainun Mikko Honkanen haastattelee revenueops.fi -palvelun kanssaperustajaa (ja yhtä Vainun parhaimmista myyjistä) Mika Jordanovia.

Jaksossa käydään läpi miten RevOps purkaa perinteiset siilot, yhdistää eri osastot ja pyrkii suuntamaan prosessit yrityksen liikevaihdon maksimoimiseen. Opit, miksi RevOps on noussut suosioon, kuinka se eroaa SalesOpsista ja miksi talousjohtajan rooli on keskeinen. Kuule konkreettisia esimerkkejä ja vinkkejä, miten RevOps voi tuoda merkittäviä hyötyjä juuri sinun yrityksellesi.

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#20 RevOps go-to-market strategy process in a nutshell | Wouter Dieleman

Saison 2 · Épisode 20

jeudi 16 mai 2024 • Durée 24:27

In this episode, Aamer Hasu and Wouter Dieleman discuss key strategies for optimizing Revenue Operations (RevOps).

Note: this episode contains a few of minutes of screensharing, which of course cannot be seen on a podcast. But we have this episode on our YouTube channel @vainuapp so you can check the screenshare there.

Segment 1: Understanding Your Audience

Learn how defining your Total Addressable Market (TAM) and Ideal Customer Profile (ICP) is crucial for aligning go-to-market strategies and optimizing budget allocation.

Segment 2: Delving into TAM, SAM, and SOM

Understand the differences between TAM, Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) and how tools like Vainu aid in strategic planning.

Segment 3: Engagement - Who Are Your Stars?

Explore methods for tracking engagement and the benefits of identifying highly engaged accounts using tools like HubSpot.

Segment 4: The Power of Data for Personalization

Discover how platforms like Vainu enhance data collection for personalized marketing approaches and better decision-making.

Join us for actionable insights to enhance your RevOps and GTM efforts!

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#19 Trends for RevOps 2023 | Helion B2B, Vainu, vloxq, Retriever

Saison 2 · Épisode 19

jeudi 23 mars 2023 • Durée 32:00

There’s a growing amount of new RevOps people in the Nordics. If you’re one of them, what key things should you focus on? Tune in to the first panel discussion of vloxq’s new OPEX Community, where Lotte Nedergaard Lauridsen, SaaS Lead & Co-founder of Helion B2B, Alexander Mason, CRO at Retriever, Wilma Eriksson, CRO and Co-founder of vloxq CPQ, and Mikko Honkanen, CEO and Co-founder of Vainu discuss the most critical trends and their impact on revenue generation and enablement in 2023, including:

– the most essential actions and best practices that will help RevOps professionals to better align their teams and strategies to optimize revenue gen in 2023

– predictions about the future and their potential impact on the RevOps function, allowing RevOps professionals to proactively adapt and plan for changes to ensure success.

This episode is a recording from a live webinar on 15 March 2023.

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#18 5 Dos and Don'ts for Efficient B2B Sales in 2023 | Vainu, HubSpot, Radiant, Contractbook

Saison 2 · Épisode 18

mardi 14 mars 2023 • Durée 56:54

Communication fatigue is a real challenge. People—including your potential buyers—are being bombarded with messages daily. Given that this is unlikely to change anytime soon, what can you do? We teamed up with Sharen Murnaghan (HubSpot), Joakim Steenfos (Radiant), and Per Allin (Contractbook) to answer this very question and give you actionable tips on how sales teams can tackle communication fatigue among prospects.

Expect to learn about

–a sales model that’ll increase your hit and win rates

–how to integrate existing customers into new business strategies

–which channels B2B companies should be using

–how to increase account engagement by improving your segmentation

And more!

This episode is a recording from a live webinar on 9 March 2023.

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#17 PLG vs. sales-led growth in a SaaS scale-up | Henri Ripatti | Supermetrics

Saison 2 · Épisode 17

mardi 7 mars 2023 • Durée 34:25

In this episode, Vainu's co-founder Mikko discussed with Henri Ripatti, Sales Operations Director at Supermetrics, one of the fastest-growing SaaS businesses in the Nordic countries.

At Supermetrics, an operations team of seven is currently spending almost half of their time on Salesforce-related tasks. How does this lean SalesOps team at Supermetrics orchestrate a tech stack of 30 different sales and marketing technologies – most integrated with Salesforce? How does a company growing almost 40% yearly apply product-led and sales-led motions? When and with which opportunities should a sales team be involved in the sales process vs. applying only a self-serve approach?

And more!

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#16 RevOps: Know Your Customers | Elisabeth Norberg | Telavox

Saison 2 · Épisode 16

mardi 28 février 2023 • Durée 30:25

In our 16th Don't Blame the CRM podcast episode, we discussed with Elisabeth Norberg, Revenue Operations & Intelligence Manager at Swedish telecommunications software company, Telavox.

Knowing your customers is essential. With a background in marketing and having worked with RevOps for close to 4 years, Elisabeth is acutely aware of this fact, and today she’s here to share some of her knowledge with all of us. Expect to learn:

– What other tips does Elisabeth have for the newcomers in the RevOps space

– Why should RevOps people be spending time on sales calls

– What are some of the latest trends RevOps teams need to pay attention to

– How and why RevOps plays an essential role in post-acquisition at Telavox

– How Telavox runs sales, marketing, service, and also CS in HubSpot

And more!

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#15 How to Manage Your HubSpot Data: Most Common Pitfalls & Best Practices | Lotte Nedergaard Lauridsen | Helion B2B

Saison 2 · Épisode 15

mardi 21 février 2023 • Durée 32:05

In this episode of the Don't Blame the CRM podcast, Mikko Honkanen, Vainu co-founder, and Lotte Nedergaard Lauridsen, co-founder, partner & SaaS lead at Helion B2B, discusses the challenges and best practices for managing data and properties in HubSpot.

Lotte has been working with implementing and building HubSpot setups for the past 8 years and knows the ins and outs of the system, whereas Mikko, one of the product leads at Vainu, is always on the lookout for the best possible ways to deliver company data so that it's easy to use and actionable.

– What are companies' most common pitfalls in managing their HubSpot data?

– Are the CRMs of SaaS companies generally in good shape or not?

– How do you start building a HubSpot data setup that serves your business goals?

– How do you start a data cleanup or migration project?

And more!

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#14 Avoid the Headache; Bring in RevOps NOW! | Eric Portugal Welsh, Demostack

Saison 2 · Épisode 14

mardi 7 février 2023 • Durée 27:26

“Bring RevOps in early. It creates less of a headache later”.

And why is that, exactly? How to build a solid tech stack from RevOps point of view, and what does Demostack's tech stack look like? What's the purpose of all these technologies for efficient growth? What is "demo experience" all about, and why is that important for sales and scaling up?

In this episode of the RevOps interview series, we had the privilege to discuss the questions above and more with Eric Portugal Welsh, RevOps, and Go-to-Market Leader at Demostack.

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Demostack offers presales software helping other software companies create and deliver customized demo environments to show their product in the best light in every use case.

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Don't Blame the CRM – Détails, épisodes et analyse

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