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DogCo Secrets

Michelle Kline

Business & Entrepreneuriat

Éducation

Fréquence : 1 épisode/5j. Total Éps: 18

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

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🇨🇦 Canada - entrepreneurship
11/06/2025
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https://dogcolaunch.com
5 partages
https://dogcosummit.com
5 partages
https://dogcosummit.com/speakers
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https://amzn.to/41SNTtE

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Interviewing Best-Selling Author Joey Coleman | Ep. 18

Épisode 18

lundi 9 juin 2025 • Durée 47:08

Hi everyone! Michelle here. Today’s episode is a big one. I had the absolute honor of sitting down with Joey Coleman, renowned speaker and bestselling author of Never Lose a Customer Again and Never Lose an Employee Again. Joey is not only a master of customer experience—he’s also someone who fundamentally understands how to make people feel seen, valued, and loyal from Day One.

We talk through everything from why so many businesses drop the ball during onboarding, to how pet care brands can scale trust without sacrificing humanity. Whether you’re just starting out or deep in the weeds of growing your team and services, this episode is packed with takeaways that can literally change your business.

📚 Get Joey’s Books (Affiliate Links):
• Never Lose a Customer Again → https://amzn.to/3SQRYdT
• Never Lose an Employee Again → https://amzn.to/4jqVDtp

🎟️ Come Learn From Joey Live at the DogCo Business Summit!
Join us for a live workshop with Joey Coleman himself at the DogCo Business Summit. Tickets available now:
👉 https://my.cheddarup.com/c/dogco-business-summit-tickets/items

⏱️ Chapters:
00:00 Welcome and Intro to Joey Coleman
03:51 Joey’s background and mission
09:32 The cost of bad onboarding
13:10 Why most businesses lose clients early
18:27 Designing a first impression that lasts
24:03 Joey’s six stages of the customer journey
30:45 Turning casual buyers into lifelong fans
37:00 Building team culture that retains talent
43:19 Applying Joey’s principles to pet care
49:44 Joey’s advice on scaling experience with heart
55:02 What most businesses still get wrong
59:40 Behind the scenes of writing his books
1:03:55 Live Q&A with Joey Coleman
1:09:22 Closing thoughts and next steps

💥 Key Takeaways:
• The first 100 days of client or employee experience are the most influential
• Most businesses lose loyalty early due to lack of intentionality
• Great onboarding isn’t about automation, it’s about emotion
• It’s easier to fix broken internal systems than it is to repair broken relationships
• Customer experience is your brand
• Loyal clients and employees become your best marketers

If this episode fired you up the way it did me, just imagine what it’ll be like to learn from Joey live. Come join us at the DogCo Business Summit and take your client and employee experience to the next level. Let’s build something unforgettable together.

#michellekline #joeycoleman #dogcosecrets

-Michelle

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Hot Tip - Invest 10% of Revenue Into Yourself | Ep. 17

Épisode 17

vendredi 6 juin 2025 • Durée 14:58

If you’ve ever wondered how much you should invest in your own growth, this one’s for you. In today’s short, impactful episode, I'll make a case for putting your money where your mindset is by setting aside a clear percentage of revenue to level up your personal and professional skills. I'll break down what “investing in yourself” really means, why it matters so much for your business’s success, and how to get over the barriers that keep most people from doing it.

💥 Key Takeaways:

Investing in your skills is the single most impactful way to grow your business
10% of your revenue should go toward your education and development
Budget for it before the opportunity arrives, not after
If you’re stuck, action beats perfection—just move
Self-trust is built through action, not hesitation
Profit First is a helpful system to carve out your investment bucket

I'll also share the exact percentage she uses (hint: it’s higher than you think), along with a powerful mindset shift to help you take action before you’re “ready.” This episode will challenge you to stop waiting, start betting on yourself, and trust that you are the best asset your business has.

🎯 What’s Inside This Episode:

Why investing in yourself creates the biggest ROI
The exact percentage I budget for personal growth
3 common barriers to investing in your education
A mindset shift that makes saying “yes” easier
Why betting on yourself beats betting on someone else

📢 Want help growing your pet care business in 2025 and 2026?

The DogCo Mastermind is now open for enrollment until June 6 (or until seats fill). Work with me and a community of pet care professionals to build your dream business with structure, strategy, and support.

👉 Learn more at dogcolaunch.com/mastermind

Why Would Someone WANT to Work for You? | Ep. 8

Épisode 8

lundi 5 mai 2025 • Durée 24:49

In this episode, I’m getting real about one of the most critical (and painful) lessons I learned while scaling my pet care business: people won’t stay just because you need them.

Staffing is one of the biggest bottlenecks in our industry right now, and if you’re focused only on client lead flow while neglecting your team, you’re setting yourself up to stall out.

I open up about a time when I lost a third of my staff in 10 days (yes—really), and how that wake-up call launched me into a year-long deep dive on how to build a better team, a stronger culture, and a place people actually want to work.

This episode is packed with practical, hard-won insight and 7 proven tactics that helped me rebuild, retain, and rally my team around a shared mission. Whether you’re just starting to scale or managing a full team, this one is essential listening.

💡 Key Takeaways:
✅ You can’t grow if you can’t retain
✅ Client growth means nothing without team growth
✅ A fragile team = a fragile business
✅ Hiring is not just about filling roles—it’s about casting a vision
✅ Core values + shared mission = culture glue
✅ Employee satisfaction must be measured, not assumed
✅ Exit interviews are a goldmine of honest feedback
✅ Treat your staff like co-builders, not just task-doers
✅ If you can’t articulate why someone would want to work for you, you’re already behind
✅ Becoming “the best part-time job in your city” is a powerful, actionable goal

🎙️ Sound Bites:
⭐ “I had to stop cheerleading and start casting vision.”
⭐ “Hiring was bottlenecking everything.”
⭐ “Your business needs your team—period.”

📢 DON’T MISS THIS: We’re gearing up for the DogCo Summit in September, 2025! If you’re serious about growing your pet care company, this is for you: 🔗 Grab your ticket at dogcosummit.com

💬 What’s working for you when it comes to hiring and retention? Drop your story or strategy in the comments.
🧡 Subscribe for more unfiltered, strategic conversations that help you grow your business with clarity and heart.🐾 Share this with a fellow pet pro who’s feeling the strain of building a team!

Know Your Value | Ep. 7

Épisode 7

lundi 28 avril 2025 • Durée 21:09

Today, I’m digging into a phrase we hear all the time in the pet care world: “Know your worth.”

But here’s the thing - true business growth isn’t just about you knowing your worth. It’s about helping your clients perceive it too. In this episode, I break down the real meaning behind pricing, value, and customer perception, and how to strategically frame your offers so that clients feel like they’re getting an incredible deal - without having to slash your prices.

📢 DON’T MISS THIS: We’re gearing up for the DogCo Summit this September in Winston-Salem, NC!
🔗 https://dogcosummit.com/

Whether you’re struggling with pricing confidence or trying to create stronger buy-in from clients, this episode gives you actionable tools to bridge the gap between your worth and their willingness to pay.

💡 Key Takeaways:
✅ Knowing your worth is important - but it’s not enough
✅ The client’s perception of value is what drives their buying decision
✅ Pricing should reflect the value they see, not just what you believe
✅ Focus on framing outcomes, not just services
✅ Stack value creatively to increase perceived worth without hurting margins
✅ Guarantees and social proof can dramatically boost trust and conversion
✅ Pet care businesses must protect their margins and price confidently
✅ Selling the destination (peace of mind) is more powerful than selling the flight (the service itself)
✅ Value is the space between price and willingness to pay - widen it thoughtfully
✅ Strategic communication makes clients feel they’re winning

🎙️ Sound Bites:
⭐ “We want to sell the destination, not the flight.”
⭐ “Your value is not just what you know - it’s how clients perceive it.”
⭐ “Framing, stacking, and proof - that’s how you move the needle.”

📚 Chapters:
00:00 Knowing Your Worth in Business
02:08 The Reality of Value Perception
02:54 Announcing the DogCo Business Summit!
03:54 Pricing, Clients, and True Value
05:22 Aligning with What Clients Care About08:28 Pricing Examples and Client Psychology10:42 Strategies to Increase Perceived Value14:25 Framing, Value Stacking, and Social Proof20:00 Closing Thoughts and Summary

Is People Pleasing Ruining Your Business? | Ep. 6

Épisode 6

lundi 21 avril 2025 • Durée 16:29

Hi, I’m Michelle, and I’m a chronic - yet recovering - people pleaser.

In this episode, I’m opening up about something that has impacted both my life and business in very real ways: people pleasing. For a long time, I avoided conflict, dodged feedback, and tried to be everything to everyone. And while I thought I was keeping the peace, what I was really doing was slowly draining my capacity to lead.

📢 DON’T MISS THIS: We’re gearing up for the DogCo Summit! https://dogcosummit.com

If you’ve ever felt the tension between being liked and being clear, or you’ve hesitated to set boundaries, delegate with authority, or make the hard decisions… this one is for you.

I’ll walk you through how people pleasing manifests in leadership, how it robs us of clarity, and how we can begin to unroot this tendency and lead from a place of authenticity, courage, and conviction.

💡 Key Takeaways:
✅ People pleasing is one of the fastest ways to lose yourself in business
✅ Avoiding conflict increases stress, anxiety, and confusion
✅ Great leadership means making hard decisions—and standing by them
✅ Fear of feedback limits growth and creates disconnect
✅ Trying to serve everyone results in a watered-down product
✅ Self-awareness is the first step toward transformation
✅ People pleasing is often a fear-based aversion to risk
✅ You must be willing to be misunderstood, disliked, and still move forward
✅ Leading authentically means showing up wholly and courageously
✅ The goal isn’t perfection—it’s conviction

🎙️ Sound Bites:
⭐ “I have been a pretty conflict-avoidant person.”
⭐ “It has caused a lot of stress to my body.”
⭐ “People pleasing will ruin your business.”

📚 Chapters:
00:00 Introduction to People Pleasing
05:22 The Impact of People Pleasing on Leadership
10:41 Courage vs. People Pleasing
14:25 Unrooting People Pleasing in Business

💬 Your reflection prompt: Where am I making decisions out of people pleasing? Where is fear holding me back?🐾 If this episode hit home, comment below, share it with a fellow leader, and don’t forget to subscribe for weekly encouragement and business insights.

You MUST Make Things Easier for Your Clients | Ep. 5

Épisode 5

lundi 14 avril 2025 • Durée 24:27

In this episode, I’m digging into a topic that can make or break your business growth: client onboarding.

📢 DON'T MISS THIS: we’re gearing up for the DogCo Summit! https://dogcosummit.com/speakers

Let’s be real, your competitors probably aren’t beating you with better service. They’re beating you with speed and convenience. If your onboarding process is slow, clunky, or full of unnecessary steps, you’re not just creating friction, you’re losing clients.

I’ll walk you through how to minimize friction, maximize convenience, and turn your onboarding into a smooth, welcoming experience that sets the tone for long-term retention. Whether you’re just getting started or trying to scale, your ability to optimize lead flow and onboard with ease is a game-changer.

Grab your FREE Client Onboarding Template here: subscribepage.io/VJF3CD

💡 Key Takeaways:
✅ Your competition wins by being faster, not always better
✅ Speed and ease are your biggest differentiators in onboarding
✅ Every added step = potential drop-off
✅ Friction costs you clients. simplify everything
✅ Let more people through your funnel, then refine
✅ Clear communication = confidence and clarity
✅ Offer a Quick Start Guide to make the experience smooth
✅ Streamlined onboarding = higher retention and satisfaction
✅ Focus on lead flow, not just perfection
✅ The easier it is to start with you, the more clients you’ll keep

🎙️ Sound Bites:
⭐ “We want to make it as easy as possible for them.”
⭐ “I want you to win.”
⭐ “Friction comes with a cost.”

📚 Chapters:
00:00 The Importance of Speed in Client Onboarding
02:43 Differentiators: Love, Care, and Convenience
05:06 Understanding Friction in Client Onboarding
08:11 Streamlining the Onboarding Process
10:46 Real-World Examples of Effective Onboarding
13:19 Practical Tips for Reducing Friction
16:00 Optimizing Client Lead Flow18:38 Final Thoughts on Client Onboarding

When You Feel Like You Can't Win | Ep. 4

Épisode 4

lundi 7 avril 2025 • Durée 19:54

In this episode, I’m speaking directly to the discouraged, the tired, and the questioning. If you’ve ever wrestled with self-doubt, imposter syndrome, or wondered if you’re really cut out for this - this episode is for you.

📢 DON'T MISS THIS: we’re gearing up for the DogCo Summit! https://dogcosummit.com/speakers. September 26 - 28, 2025.

Entrepreneurship isn’t just about business - it’s about you. It challenges you personally and professionally. I open up about the pain, discomfort, and decision fatigue that so often show up on this path, and I’m here to tell you: it’s normal. It’s survivable. And it’s worth it.

You do have what it takes. You can keep going. Your success is not an accident - it’s a result of conviction, commitment, and courage. Let’s talk about how to stay grounded in that truth.

💡 Key Takeaways:
✅ This one’s for anyone who’s ever asked, “Why does this feel so hard?”
✅ Entrepreneurship will challenge every part of you - emotionally, mentally, spiritually.
✅ Self-doubt is normal - but it’s not your truth.
✅ You already have the skills to build success - yes, again.
✅ Pain and discomfort are part of the growth process.
✅ Success is built on conviction, not convenience.
✅ Clarity in decision-making leads to confidence.
✅ You can’t lose if you don’t quit.
✅ Sometimes it’s good and hard at the same time - and that’s okay.

🎯 Key Quotes:
⭐ “You have the skills to do it again.”
⭐ “Do you believe you can do it?”
⭐ “Your success is not an accident.”

📢 Subscribe for weekly insights on scaling your pet care business - and yourself.
🐾 And don’t forget to like and share with someone who might need this today.

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You Can’t Afford to NOT Plan | Ep. 3

Épisode 3

lundi 31 mars 2025 • Durée 28:46

In this episode, I’m sharing something that might just change the way you run your business: the critical importance of planning.

📢 DON'T MISS THIS: we’re gearing up for the DogCo Summit! https://dogcosummit.com/speakers

If you’re constantly caught in the daily grind, feeling like there’s never enough time to step back and strategize—you’re not alone. But here’s the truth: if you don’t feel like you have time to plan, you can’t afford NOT to.

I break down why planning is non-negotiable for sustainable business success in the pet care industry, and I walk you through 3 practical strategies to reclaim your time and build a stronger future.

These aren’t lofty ideas—these are tried-and-true frameworks I’ve used personally in my own pet care business (including launching DogCo!). They’ve helped me grow, delegate, build strategy, and step into the role of a true business owner—not just a daily operator.

⏱️ Chapters:
00:00 The Importance of Planning for Business Success
10:51 Strategies for Effective Time Management
17:52 Quarterly Planning Retreats for Business Growth

💡 Key Takeaways:
✅ Planning isn’t a luxury—it’s a lifeline for business growth
✅ 1 hour per week: Track your metrics, reflect, stay data-informed
✅ 1 half-day per month: Zoom out for clarity and deep thinking
✅ 1 weekend per quarter: Step away fully—this is where breakthroughs happen
✅ Your future business self is counting on you to show up now
✅ Metrics and data provide clarity—don’t run your business blind
✅ Greatness comes from intention, not just hustle
✅ Emotional, reactive decisions will slow your growth
✅ Small, consistent planning windows compound over time
✅ You owe yourself this time—stop giving it all away

🎯 Key Quotes:
⭐ “We are so quick to give time to everyone but ourselves.”
⭐ “If you don’t have time to give to strategy and planning, it means you can’t afford not to.”
⭐ “Metrics and data define the reality.”⭐ “Your business needs this of you.”⭐ “We need to give ourselves this time.”

5 Beliefs that Will Break Your Business | Ep. 2

Épisode 2

lundi 24 mars 2025 • Durée 27:14

In this episode, I’m diving into a topic that’s close to the heart of every business owner: beliefs—and how the wrong ones can quietly break your business.

Over the last few years coaching and consulting in the pet care industry, I’ve seen it again and again: it’s not just strategy that holds people back—it’s mindset. In this conversation, I’m unpacking the limiting beliefs I hear most often from pet care pros just like you, and offering ways to recognize, challenge, and replace them with healthier ones.

Whether it’s your self-perception, your assumptions about clients, competition, team members, or money, this episode will help you rewire the way you think—so you can grow with confidence.

💡 Key Takeaways:
✅ Beliefs—positive or negative—directly impact your growth.
✅ How you see yourself matters. You’re not “just” a pet care provider—you’re a business owner.
✅ Clients can adapt to team-based care models.
✅ Competition signals a healthy market, not a threat.
✅ Client understanding - certifications when it comes to value.
✅ You must manage your money to grow sustainably.
✅ Service area limitations are real—but they’re not deal-breakers.
✅ Long-term success in this industry is possible.
✅ Your beliefs deserve regular inspection.
✅ If your beliefs aren’t aligned with your actions, something has to shift.

🎙️ Favorite Quotes:
⭐ “Growth doesn’t solve money problems.”
⭐ “You are a business owner, own it!”
⭐ “The market can sustain your prices.”
⭐ “Your beliefs inform your actions.”
⭐ “Examine beliefs that hold you back.”

📢 Subscribe for more weekly insights to help you scale your pet care business with clarity and intention.
🐾 Don’t forget to like, comment, and share with others in the industry who need to hear this.

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Pivot vs. Push - Navigating your Pet Care Company in 2025

Épisode 1

lundi 17 mars 2025 • Durée 29:44

🐶 Welcome to the very first episode of DogCo Secrets! 🚀

I'm Michelle Kline and I help pet care businesses grow, thrive, and scale.

In my first episode, I dive deep into the fast-evolving pet care industry, exploring how business owners can make data-driven decisions to grow and scale successfully. I'll also break down the balance between pivoting strategies vs. doubling down, revealing why a structured 90-day testing cycle is key to evaluating business success.

You’ll learn how to leverage market trends, refine existing strategies, and avoid decision-making based on fear—all while maintaining operational stability and testing new marketing opportunities.

🔗 Sources/Resources to link:
🐾 Pawsome Metrics Spreadsheet Suite - https://pawsomemetrics.com/products/complete-team-spreadsheet-bundle
4 Disciplines of Execution - https://amzn.to/4kycMTL
^^ just FYI, amazon is an affiliate link

✍️ Citation on $500 billion stat: https://www.bloomberg.com/company/press/global-pet-industry-to-grow-to-500-billion-by-2030-bloomberg-intelligence-finds/

💡 Key Takeaways:
✅ The pet care industry is booming—growth is happening now!
✅ Data is your best friend—use it to guide decisions, not guesswork.
✅ A 90-day testing cycle helps determine what’s working (and what’s not).
✅ Before making changes, define where your business currently stands.
✅ Pivoting should be intentional—not driven by panic or uncertainty.
✅ Marketing strategies can be tested and adjusted quickly.
✅ Refining what already works is often more powerful than chasing the next big thing.
✅ The ‘murky middle’ of entrepreneurship is normal—keep going!
✅ Every pivot has a cost—understand the trade-offs before making a move.
✅ Historical data holds the key to unlocking your next big win.

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DogCo Secrets – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other9

Amazon4

Qualité et score du flux RSS

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Apple Podcasts

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Other9

Amazon4

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