Your personal brand doesn’t stop at what you post on Spotify, TikTok, and Instagram. It’s also expressed in the way you interact with other artists in your community, how you pitch your music to tastemakers, and how you present yourself in interviews.

These forms of outreach expose you to new audiences who could make a genuine connection with you and get invested in your music — and it all starts with a great first impression. What will you do to stand out in a way that’s authentic to you and your music?

In this episode of the DIY Musician Podcast, Via Perkins, Senior Communications & Content Manager at CD Baby, takes a deep dive with Annabelle Kline-Zilles, founder and host of That Good Sh*t, Daylon Hicks, founder of arabbitshole, and Meleah Hartnett, host of The Luna Collective podcast, to answer this question, including a Q&A featuring questions from CD Baby, That Good Sh*t, The Luna Collective, and arabbitshole audience members.

In this episode of the DIY Musician Podcast, Cristina and Rachel offer insight into the process of building a band from scratch. Join them as they navigate the intricacies of finding the perfect performers and nurturing relationships within the group. Together they discuss some practical tips like how to keep a consistent rehearsal schedule, band calendar, how to communicate effectively, and much more.

Every musician's path is unique, but a lot of times we're all wondering the same thing. How to reach new listeners during a pandemic? How to make sure our single releases build towards the album? What's the best way to brand our music? Etc. In this episode, Kevin and Chris tackle some common listener questions at the start of 2021.

It's a new year with many challenges still facing artist as they try to connect with music fans during a global pandemic. Take heart! Indie artists have always lead the charge when it comes to music promotion innovation and adapting to tough circumstances. In this episode, Kevin and Chris discuss what you'll need in order to make 2021 your best year yet!

The way artists release music completely changed in 2020. As we approach 2021, artists are asking what is the right balance between singles and albums? How do you target and engage new listeners in the streaming world? Kevin and Chris answer these questions and more.

Whether you're launching a new album, promoting a livestream, or trying to shoot for something bigger like a Grammy nomination, getting your fans onboard can be a challenge. In this episode you'll hear how Cheryl B. Engelhardt organized her fans to feel ownership in her quest for a Grammy nomination.

Sync licensing has grown into a huge opportunity for indie musicians to gain listeners and earn money. That's increasingly true for thousands of CD Baby clients whose songs have been licensed to numerous projects on almost every major and cable network, streaming networks, film studios, and more. What do the tracks that we place in film and TV have in common? How can you increase your chances of getting a sync placement? Let's talk.

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The internet exploded with news that Facebook was no longer going to allow artists to livestream on the platform. Fortunately, that information was completely false. However, on this episode of the podcast Kevin and Chris help define the mysterious "listening experience" issue that has Facebook muting some artists videos. Plus, we take some amazing listener calls.

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Let’s get real for a sec: Musicians are well acquainted with rejection and failure. But we don’t want to admit it, do we? In this podcast episode, Kevin and Chris talk about the kinds of rejections you’ll inevitably encounter as a musician, how to deal with it, and maybe even transform it into something positive. Plus listener questions.

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Birds of Chicago are a husband and wife folk/soul duo based in Nashville, TN.

In this episode of the DIY Musician Stories podcast, Alli and JT chat with Montse about their origin story, writing process, and what it’s been like to pause and pivot from a life on the road. They also talk about collective grief, the rejection every artist encounters, finding your tribe, and much more.

Few people are going to notice your music simply because you've made it. You have to do something ELSE to get attention, and online advertising opens up an affordable way to create awareness, stir interest, and build a fanbase as an independent musician. In this episode, Kevin and Chris talk about advertising for musicians, the power of a new interactive ad tool, and much more.

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In this episode of the DIY Musician Podcast, hosts Cristina and Rachel dive deep into the dynamic world of short form video trends dominating the internet landscape in 2024. From viral challenges to captivating storytelling techniques, they unravel how independent artists can leverage these trends to amplify their presence and engage with audiences on a whole new level. Additionally, they shed light on the CD Baby Video Creator Tool, unveiling its ability to seemlessly craft compelling Spotify Canvas videos.

Musicians, it's time to get Reel. Instagram Reels — Instagram's answer to TikTok — is now available, and your music can be there too! In this episode, Kevin and Chris discuss the features of Instagram Reels, why it matters for your music career, and what it means for TikTok. Plus, gossip and rants about Spotify's Daniel Ek, listeners calls, and more.

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Maya de Vitry is a singer, songwriter, and multi-instrumentalist. 

In this episode Maya tells us about releasing her beautiful album How To Break a Fall just as the pandemic started to hit. Maya and Montse also chat about holding day-jobs as an artist, self-forgiveness, and social media breaks.

Mary Gauthier is a Grammy-nominated folk singer-songwriter who has struck a balance between her own artistry and penning songs for singers such as Blake Shelton and Jimmy Buffett. In 2017, Mary was the keynote speaker at CD Baby's DIY Musician Conference, and had 1000 attendees wiping tears from their eyes after her talk about the transformative power of songwriting to heal trauma. In this episode, Mary conveys that power, while discussing her songcraft, and her new memoir "Saved by the Song," the way her life has changed since the pandemic, and much more.

If you’re a songwriter, or want to be, this episode is a must listen.

More episodes here: https://podcast.cdbaby.com/category/diy-musician-stories/

Singer-songwriter Amythyst Kiah is a solo artist, and can be heard alongside Layla McCalla, Allison Russell and Rhiannon Giddens in the Grammy nominated project Our Native Daughters. In this episode of the NEW DIY Musician Stories podcast, Amythsyt Kiah talks openly about overcoming trauma and pain and how music was her emotional vehicle to process deep feelings. She speaks on the transition of music in her life from an escape into a career, on being a part of the Grammy nominated project Our Native Daughters, and how she’s been leaning into live streams during this time.

It’s time to rethink the way you release singles. Standalone tracks are no longer SOLELY tied to larger album promo efforts. In this episode, Kevin and Chris discuss 10 strategies for releasing single songs so you can grow your audience, build algorithmic momentum on streaming platforms, and stay inspired. Plus listener questions!

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Misty Boyce is a singer, songwriter and multi-instrumentalist. She is part of Sara Bareilles and Lord Huron’s band, and has an incredible solo career to boot! 

In this episode of the NEW DIY Musician Stories podcast, Misty talks about what it's like being a "sideman" vs. a solo artist, the artist/manager relationship, and her recent collaboration with Dawes frontman Taylor Goldsmith.

With so many artists turning to live-streaming, it’s time to ensure you stand out from the rest and take yours to the next level. In this episode Kevin and Chris share more tips on presenting yourself like a pro. Plus, you get a rundown of all the gear Chris uses to pull off a top notch livestream.

The article on Zoom audio tips mentioned in the episode can be found HERE. 

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On this episode of the podcast, Kevin chats with Henry Invisible to discuss how he’s using live-streaming to make his music go further and reach a broader audience. Henry had been live-streaming before COVID-19, but really took advantage of new opportunities that have popped up as people learn how to socialize in the currently reality.

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In this episode of the DIY Musician Podcast, Jack engages in a compelling conversation with Sync Songwriter Chris SD, delving into the intricacies of succeeding in the realm of Sync Licensing. Tune in as Chris shares valuable insights into crafting sync-friendly tunes, understanding licensing deals, and building relationships with music supervisors. Whether you're a seasoned musician or just starting, this episode provides actionable tips to navigate the sync licensing landscape effectively and elevate your DIY music career. Don't miss this eye-opening discussion that could be the key to unlocking new opportunities for your music.

Is your social feed crowded with seemingly every musician on the planet "going live" at once? How many of those livestreams feel like genuine, engaging events? In this episode, Kevin and Chris dig into a lot of the common misperceptions about live streaming and offer some best-practices as well.

You might have missed some important music industry news during the COVID-19 pandemic. Let's catch you up! In this episode, Kevin and Chris talk about recent music biz developments that could impact your music career. Plus some great listener stories and questions.

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There are seven things that many musicians get mixed up — publishers and PROs, cover songs and Public Domain tunes, UPCs and ISRCs, etc. In this episode, Kevin and Chris clear away the confusion. What's the difference between "this" and "that?" Listen up!

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What do you do when a gig or tour is cancelled? Touring musicians are facing a time of uncertainty and financial sacrifice as the Coronavirus pandemic has lead to many public gatherings being postponed or cancelled. In this episode, Kevin and Chris talk through some of the difficulties artists are confronting, and present a few alternatives to touring so musicians can still engage with fans, drive revenue, and make use of this unexpected downtime.

Our list of resources for artists can be found HERE.

Whether you want a gig, playlist placement, or press opportunity, you're going to need to sell someone on your music — and that means "pitching." In this episode, Kevin and Chris dissect successful music pitches and find 7 things in common.

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The music business is constantly evolving. Streaming dominates. Markets are truly global. The way people promote & monetize music shifts every year. And videos are growing shorter and more important than ever before. In this episode, Kevin and Chris talk about some important changes at CD Baby that will help artists stay ahead of the curve.

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TikTok has more than half a billion active users, it's the most downloaded app in the world, and the entire platform runs on music! Now that CD Baby is delivering YOUR music to TikTok, Kevin and Chris walk you through TikTok culture, features of the app, and a few of the opportunities you have to promote your music with short video.

Distribute your music to TikTok and 150+ other digital platforms at http://cdbaby.com.

Having your own pro website is even MORE important in an age where fan relationships are often owned by anyone but the artist. In this episode, Bandzoogle's Dave Cool talks about creating a good experience for your followers online, capturing their contact info, and using your website as the hub for your music career.

First time releasing music? Returning to music after a hiatus? Where do you even start? With a plan — then you build the foundation. In this episode, Kevin and Chris outline the basic steps artists should take before, during, and immediately following their first release.

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Heading out on tour our can introduce a range of stressors, spanning from confined living spaces to an inflexible (or non-existent) schedule, limited food choices, feelings of isolation and detachment from your people back home, free booze at every turn, and less-than-ideal sleeping conditions. These factors can contribute to physical and mental strain for indie artists who are just out there trying to put their best on stage. In the latest episode of the DIY Musician Podcast, Cristina Cano and Rachel Beringer offer practical health hacks to help musicians maintain their physical and mental well-being while on the road.

What kind of merch is selling in the streaming era? How do you experiment with t-shirts and other kinds of band merch without going broke? In this episode, Kevin and Chris talk through some of the things they've tried recently, both on tour and online, and some of the trends they see working for DIY musicians today.

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With over 600 million users on Instagram every day, you need your IG game to be strong. In this session recorded at the 2019 DIY Musician Conference, Rick Barker shows you how to use IG to build your music career. Learn the tips and tricks that have helped Barker’s clients take their IG to the next level. He will cover IG Stories, IGTV and IG Live in detail, giving you the most up-to-date strategies and tactics in real time.

"Everything about my music career will get better, easier, bigger, once I'm on a label." That's what musicians tell themselves, and in most cases it isn't true. In this episode, Kevin and Chris talk about nine things music labels don't want you to know — at least not until it's too late.

Music mastering can be the mysterious and stressful punctuation at the end of your creative recording process. Or it can bring out the best in your music, making it ready for streaming, CD, or vinyl. What should you expect in the mastering process? And what are some things you should beware? In this episode, Kevin and Chris talk about 5 things you need to know about mastering, and they use almost zero technical audio engineering terminology.

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Musicians are natural storytellers, but for some reason we don't apply that  talent to our music marketing. The best music marketing conveys a story that makes someone want to DO something with your music. In this episode, Kevin and Chris talk about how to liven up your music marketing so you're thinking way beyond uninspiring calls-to-action like "pre-save my music now!"

The song Parked out by the Lake can be found HERE.

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The world’s most successful artists, brands, and companies have one thing in common: They understand their true fans. If you want to build a sustainable, thriving music career, you've got to understand how to work with target audiences. This session, recorded at the 2019 DIY Musician Conference, is a master class in marketing, funding, and developing your art so that it reaches your most enthusiastic fans. Mixing inspiration, information, and practical application, this session offers practical steps for you to dominate a niche market. 

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Once upon a time crowd funding (or fan funding) offered artists the illusion of musical streets paved with gold, all paid for by their adoring fans. Fast forward to today, where many artist have hitchhiked down that hard road only to discover it's full of failed campaigns, extremely difficult work, and unfulfilled promises to both the artist and fans. What does funding look like for musical endeavors in 2019? In this live taping of the DIY Musician Podcast, Kevin and Chris will discuss that past, present, and future of funding for indie artists.

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Catch up on the first half of 2019's big music stories in less than an hour! Kevin and Chris talk through a number of recent news items that relate to independent music-makers. Plus, listener calls and emails that will blow your mind!

Musicians make a lot of assumptions about what it means to "distribute" a track or album. In the wake of Spotify jumping out of the distribution game (almost as quickly as they jumped in), what should you look for in a long-term distribution partner? In this episode, recorded live at CD Baby HQ, Kevin and Chris talk about the most important things to consider when you release music in the streaming era.

In Episode 353 of the DIY Musician Podcast, Jack delves into a riveting conversation with the seasoned musician and author, Shannon Curtis. This episode unveils the fascinating story behind Curtis's viral hit, offering a glimpse into the magic that propelled her into the spotlight. Beyond the music, Curtis discusses the success of her intimate house concert tours, providing a unique perspective on connecting with audiences on a personal level and making it profitable. Curtis generously shares her approach to giving back to her fans, creating a bond that transcends the traditional artist-fan dynamic. Join Jack and Shannon Curtis on this enriching episode as they explore the multifaceted facets of her artistic journey, offering a profound look into the life of a truly independent and inspiring musician.

A life in music is full of high highs and low lows — but being down doesn't mean you have to stay down. In this episode, Kevin and Chris talk about five common ways musicians get discouraged, and how to prepare your comeback every time!

3 days could change the course of your whole music career. In this episode, Kevin and Chris discuss what sets the DIY Musician Conference apart from other industry events, and they preview some of the sessions, workshops, and opportunities they think will have the biggest impact on the way you make, market, and monetize your music. Plus listener calls and emails!

Are listeners leaning in at your gigs, or are they tuning you out? There are many ways to build a solid set list, but lots of ways to lose your audience too. In this episode, Kevin and Chris talk about the different kinds of sets musicians perform, and how to put the right songs in the right order for each occasion.

Good band names are hard to come by. Before you decide what you’re going to call yourself as an artist, listen to this episode. Kevin and Chris list a number of common problems with band names, how to avoid them, and WHY your artist name can spell the difference between success and obscurity.