Today's episode of Distribution First dives into the practical steps you need to turn one piece of content into a content machine.

Join me as I break down the second phase of the Distribution First framework - execution. I’ll share how to set up a distribution document, break down long-form content into bite-sized pieces, and build a content library that keeps your socials and inbox buzzing with activity. Imagine turning one blog post into a dozen social media posts, graphics, and videos, creating an unstoppable distribution flywheel.

Plus, learn from my own experiences on how repurposing saved a blog post from 30 views to over 10,000 impressions. If you're ready to stop creating more stuff and start maximizing what you already have, this episode is a must-listen. Tune in to discover how a smart distribution strategy can transform your content marketing approach.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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In this week's episode, we're diving into the critical first phase of The Distribution First Framework: and I'm breaking down the essential steps to create a robust distribution strategy that you can count on. Without a solid foundation, your work is scattered, unstrategic, and a waste of time.

We'll discuss why you need content worth sharing, how consistent promotion is non-negotiable, and the importance of aligning your team around core messages and strong points of view (POVs).

I'll walk you through the process of auditing your existing content to see what you already have that fits into your new structure, saving you time and effort in the long run. Learn why your POVs are not just hot takes but should be strategically aligned with your marketing goals and truly resonate with your audience.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.

In this episode, you'll learn:

1. Why most companies' strategies leave their work hidden from their audience.
2. Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.
3. The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).

[00:00:00] Only 39% of B2B Businesses have a Content Strategy

[00:03:20] Why SEO is Still Crucial for Success

[00:06:24] The Long-term Content Mindest

[00:12:07] Using Daily Content to Drive Momentum

[00:15:34] Why Build An Owned Platform

[00:17:07] STOP Worrying About Gaming the Algorithms.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

🔥 Distribution First Accelerator (1:1 mentorship/consulting for B2B marketing teams)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Justin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.

They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.

In this episode, you'll learn:

• The significance of fostering a shared identity and self-identification to enhance your membership community.
• How to prioritize fewer, impactful events and content to optimize engagement and efficiency.
• Learn methods for updating and refreshing old content at both macro and micro levels to maximize its value.
• Understand the importance of conducting 30, 60, 90-day reviews using tools like Google Analytics and SEMrush to track content performance.
• Discover strategies to prevent burnout and maintain sustainability in community and content management.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode of Distribtuion First, Justin Simon walks you through the three biggest pitfalls of choosing the wrong distribution channels and how you can avoid them.

Justin shares his personal experiences and lessons learned the hard way about spreading himself too thin across multiple platforms. We'll also explore three major pitfalls of picking the wrong channels and how you can avoid them to maximize your content's impact. Plus, you'll get actionable tips to help you focus on the channels that truly matter for your business and audience.

In this episode, you'll learn:

• Why focusing on key channels prevents burnout & boosts impact.
• How understanding your audience drives better channel selection.
• Why mastering a few channels is crucial over spreading too thin.
• How aligning channels with personal preferences sustains consistency.
• Why a content floor of easy wins ensures long-term success.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren’t sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.

In this week’s episode, Justin and Michele Linn break it all down for you.

They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.

Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.

In this episode, you'll learn:

• How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.
• Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.
• How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.
• Why Original Research Matters: Adds value and helps stand out in a saturated market.
• How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

In this episode, Justin Simon joins Koka Sexton on the StartUp Marketer podcast to break down the game-changing "3C Content Method" to help you maximize your content's impact.

Together they dive into topics ranging from strategic content creation to the importance of visibility in marketing. Learn the secrets to building sustainable content that prevents burnout and drives ROI. With the right strategy, you can create less while achieving more, freeing up time and adding immense value to your audience.

In this episode, you'll learn:

• How the 3C content method streamlines repurposing into cornerstone, core, and cut content.
• How to identify prime evergreen content ripe for repurposing.
• Why aligning content with key ideas builds a strong foundational strategy.
• How AI enhances content creation and research but still needs a human touch.
• Why consistency and persistence in content creation lead to long-term success.

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

As a marketer, it's time to revolutionize your content distribution strategy.

The marketing world will tell you to create more content, post more frequently, or simply stick to the old ways of content marketing. But let's face it—eventually, you'll hit a plateau. There must be a better way to get the ROI without constantly creating new stuff.

In today's episode of Distribution First, we're diving into the blend of media, podcasting, and social-first strategies that are revolutionizing content marketing. To help me explore this shift, I'm joined by Travis Tyler from Motion. Travis has successfully transformed high-ranking blog posts into full-blown video content, and he's here to share his proven strategies with us.

We explore how to align your video topics with your products, the power of simplicity in content creation, and how to attract the right audience for your brand.

In this episode, you'll learn:

• How to convert top-ranking blog posts into engaging video content.
• Why authentic content creation reduces burnout and enhances fulfillment.
• What Motion's content flow process entails, from live streams to video scripts.
• Strategies for leveraging influencers and paid promotions on social media.
• Importance of simplifying concepts to engage audiences effectively.

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In today’s episode of Distribution First, we dive deep into effective strategies to turn your back catalog into a goldmine.

You’ve got tons of valuable content, but the challenge is how to keep them relevant and engaging for your audience.

The content world will often tell you to just keep creating more and more, but eventually, we all hit a wall. There’s got to be a smarter way to keep things fresh without burning out your team—or yourself.

The truth is, you don't have to be constantly on the content treadmill.

In this episode, Justin Simon and Matt Ragland dive into strategies for maximizing your content's reach. Matt shares his insights on managing a wealth of content without all the headaches. Stay tuned as we dive into the best practices for structuring your podcast content into engaging segments and the benefits of adopting a seasonal model for efficient content creation and distribution.

In this episode, you'll learn:

• Best practices for managing older and new podcast episodes on YouTube
• Repurposing content from events for newsletters and sponsorships
• The power of batching content creation for efficiency
• Strategic distribution of content using a system and SOPs
• Leveraging YouTube for podcast content and audience engagement

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

In our latest episode, Ian Faison from Caspian Studios reveals how to transform your content strategy with the power of serialized content.

Creating content is one thing, but truly maximizing its impact and ROI is a whole different level of challenge. You know you need to stand out, you know you need to engage your audience, but how do you do it in a way that sets you apart?

Tune in to learn how to differentiate your content, engage your audience effectively, and maximize the ROI of your owned media portfolio.

In this episode, you'll learn:

• How to create valuable shorts from existing content for effective distribution strategies.
• Why balancing inspiration with uniqueness is crucial in content creation.
• What it takes to engage a niche community through educational and inspiring content.
• How to repurpose and promote content through short form and behind-the-scenes material.
• Why serialized and binge-worthy content is essential for engaging B2B audiences effectively.

***

If you like distribution and repurposing playbooks, you'll love my Blog Remix Guide (it's free). Join 2,500+ subscribers here: https://justinsimon.co/remix

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

Justin Simon joins Juma Bannister on the Useful Content podcast to discuss how businesses can transform their approach to content distribution.

They delve into strategies for building cohesive distribution plans, making sure that content consistently connects with audiences, and experimenting to find what works best for your brand. Tune in to learn how to not just create content, but to promote it in ways that maximize impact and ROI.

In this episode, you'll learn:

• Why many companies fail at content distribution and how to fix it.
• The importance of building a cohesive distribution plan before creating content.
• Strategies for repurposing and experimenting with older content for maximum value.
• How to attract and retain email subscribers by providing valuable content.
• The critical mindset shift needed for consistent and effective content creation and distribution.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join over 2,000 subscribers here: https://news.justinsimon.co/

In this episode, Justin discusses the art of repurposing content, the importance of a consistent message, and strategies for effective content distribution with Erica Schneider.

They dive into the nuances of both macro and micro repurposing, the psychological impacts of the terminology used in marketing, and the power of having a clear, authentic point of view.

Erica shares insights on the challenges and strategies around limiting social media distractions and the benefits of consistent, themed content. And Justin offers tools and approaches for staying focused on one's content goals rather than getting caught up in comparison with others. This conversation is packed with actionable advice for marketers looking to maximize their content's reach and impact.

In this episode, you'll learn:

• How to focus content on key areas for improvement
• Why repeating core messages builds trust
• How to repurpose content effectively
• Why a strong POV is crucial in content marketing
• How to use "Undistracted" tools to focus work

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

I haven't talked much about this in public. But in today's episode, I tackle the entire Distribution First system. This is designed to help you get the most ROI from your content. I break down the four essential phases—foundation, execution, optimization, and maximization—that will transform your content strategy. If you're tired of creating content that sits unused or struggling to prove its value, this episode is a must-listen. Learn how to make every piece of content work harder for you.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

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🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Justin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company.

Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content.

***

CONNECT

🔔 LinkedIn: @justincsimon

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.

She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy.

Here’s a sneak peek at what you’ll discover in this episode:

1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success.

2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel.

3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers.

4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content.

5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts.

***

CONNECT

🔔 LinkedIn: @justincsimon

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this episode, Justin joins the crew at Caspian Studios to tak marketing lessons from Survivor. Together, they talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.

What B2B Companies Can Learn From Survivor:

• Repeat your winning formula. Be consistent over time with the things that have proven successful.
• Have a plan for distribution of your content before creating the content itself. It goes back to consistency. Be able to consistently deliver value to the audience on those channels. Understand how much content do you actually need? And then reverse engineering back to that.‍
• Stay true to who you are. Don’t try to reinvent the wheel. Keep your core values at the center of your content.

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

Join Justin Simon as he takes you behind the scenes of a coaching call with Mason Cosby, founder of Scrappy ABM. This episode is full of real talk as they dig into Mason's distribution strategy for his company and how he can maximize his return without creating tons of content every single month.

In this episode, you'll learn:

• Why consistency trumps volume in content strategy
• Ways to build an email list for growth
• Strategies for pivoting content types seamlessly
• The importance of scrappy tech tool utilization

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this week's episode, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, dissect the biggest challenges and opportunities for content marketers in 2024.

The panel of experts drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should all be leaning hard into building brand authenticity.

How do you pivot from mere content creation to weaving stories that elevate your brand, and convert customers into advocates and storytellers on your behalf?

Tune in for actionable insights and don't miss out on this knowledgeable panel's forecast for the future of content marketing and how to apply these strategies to differentiate your brand and build true audience engagement.

Special thanks to RevGenius for hosting the panel.

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this week's episode, Justin Simon and Ross Simmonds tackle AI marketing dilemma head-on. They dive into the power of AI in content creation and distribution, laser-focusing on the tools and specific prompts that can multiply your efforts without sacrificing quality.

Ross also lifts the curtain on the vital human element that guides the AI process, ensuring that the content doesn't just exist – it excites, it engages, it executes. It’s about striking that sweet spot between AI efficiency and human ingenuity. So, if you're spinning your wheels trying to figure out how to use AI in your marketing, this episode is for you.

In this episode, you'll learn:

• How AI can boost content creation efficiency
• Why human oversight is vital in AI-generated content
• Ways to refine AI content prompts
• The impact of AI on marketing careers
• Strategies for repurposing content effectively

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this episode, Justin sits down with Ryan Baum to unpack the crucial practice of prioritization and how it affects your productivity. They deep-dive into the pitfalls of prioritizing the wrong tasks and share advice on how content marketers can focus on activities that truly move the needle. They'll challenge you to adopt a mindset that's centered on results, efficiency, and clever repurposing — without losing sight of what's important.

Subscribe to Distribution First and join us in fine-tuning your content's lifecycle for maximum impact.

In this episode, you'll learn:

• How to prioritize tasks for better productivity.
• Why focusing on "big rocks" boosts content impact.
• When to push back as a team player.
• Ways to battle perfectionism and anxiety.
• Strategies for embracing authentic perspectives.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you're not leveraging employee advocacy in your content strategy, you're missing out. Today, we dive into making your content work harder—shifting from mere consumption to smart distribution and repurposing. Parthi Loganathan from Letterdop gives the lowdown on empowering employees to amplify your brand's voice, build trust with your audience, and how it can benefit their personal brand too.

We also talk about ghostwriting, social selling on LinkedIn, and tracking the impact of your content. So, are you ready to scale up your content's impact and drive real business growth? Dive into the full episode of Distribution First to unlock the power of employee advocacy.

Remember, your team could be your content's best asset. Don't let their potential go untapped.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

- Why employee advocacy boosts brand presence

- Strategies for tracking content ROI

- The role of ghostwriting in employee advocacy

- Benefits of social selling on LinkedIn

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath.

Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• Why having internal alignment across departments is crucial for distribution.
• How viewing content as a product can optimize distribution planning and resources.
• Why focusing distribution on a core piece can free up time for premium content.
• How building systems to provide brand omnipresence can expand reach.

***

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✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

LinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster.

When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish.

But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could only manage to push out one or two posts, each one taking up way too much of his time for the ROI he was seeing.

Fed up with this cycle, Matt put a new plan into place. Listen to this episode to get his complete step-by-step strategy and save hours every single week.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

- How to craft a great story with your client's obstacles and solutions.

- Why testimonials impact sales more than results.

- How to expand tweets into LinkedIn posts.

- Why personal content on LinkedIn engages more.

- How batch writing optimizes LinkedIn content.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Do you find yourself stressed out trying to keep your content organized and posted on time? Wondering how to use automation without making your content seem robotic?

In this week's episode, Justin Simon and guest Anna Burgess Yang talk about how you can use automation to share your content without losing your personal touch. They discuss simple strategies using tools like LinkedIn, Trello, Buffer, and Zapier to help you stay organized and save time.

Anna shares her workflow tips and shows how you can make automation work for you while keeping your content authentic. Tune in to learn practical ways to improve your content marketing strategy and make your work easier.

Make sure to subscribe to the Distribution First podcast and our newsletter for more tips and tricks to get the most out of your content.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Are you struggling to create content that adds value to your audience across various platforms?

In this week's episode of Distribution First, Justin Simon dives into the concept of Platform Native Content and the importance of creating content that provides value exactly where your audience is.

He discusses the key elements of Platform Native Content, like not being overly promotional, focusing on adding value to the audience, and the push vs pull strategy for content distribution.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

#1: Understand the concept of Platform Native Content

It's all about creating standalone content specifically tailored for different channels. This means giving your audience value right where they are, rather than trying to push them elsewhere. It's a subtle but powerful shift in mindset when it comes to content distribution and audience engagement.

Key #2: The importance of audience-first content creation

You'll discover why it's crucial to focus on creating valuable, audience-centric content. Learn how Platform Native Content isn't about pushing your own agenda, but rather about understanding and addressing your audience's needs, problems, and interests. It's about meeting them where they are and providing real value in their online spaces.

Key #3: Embracing the push strategy for content distribution

Learn the "push strategy" and why it's essential for successful content distribution. Instead of trying to pull people from various platforms back to your website or specific content, you need to meet your audience where they already are—whether it's on social media, in their inbox, or within online communities. It's about making it easier for your audience to engage with your content on their terms.

Ready to learn more? Listen to the full episode now.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Are you creating content but can't seem to get enough viewers? You might be wondering, how can I get more people excited about my content?

In this week's episode, host Justin Simon and guest Jason Bradwell, from B2B Better, talk about smart ways to share your content by focusing specifically on podcasts. They explain why it's important to start with a few episodes and tell your audience clearly what to expect. Jason tells us how you can make your podcast interesting to your listeners by really understanding who they are. Justin reminds us that it's not about how many listeners you have but whether you're reaching the right ones. You'll learn why having friends and co-workers spread the word can be a big help.

1. Define your “why”

What is the purpose of your podcast and how will it align with business goals?

• Thought leadership?
• Brand-building?
• Lead gen?

Get clear on your objectives first. Then start creating.

2. Put your audience first

Uncover the biggest problems your customers face and position your content as the solution.

Hook listeners right away by making the premise relevant to them.

3. Involve stakeholders across your organization early on

Get input from Marketing, Sales, Customer Success, and others to help shape content and leverage the content across initiatives.

Your clips be shared on social media, used in sales sequences, or turned into marketing newsletters.

Steal Jason's blueprint for launching content that resonates.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In our latest episode of Distribution First, we dive into the fear that holds many content creators back from effective distribution with special guest Ross Simmonds. Ross shares the importance of facing these fears head-on and provides valuable insights on how to overcome them to maximize the impact of your content.

1. Fear can hinder content distribution: Many content creators fear that their content may be perceived as mediocre if met with silence, leading to hesitation in promoting it.

2. Distribution is limitless: Understanding the vast reach of the internet enables content creators to be shameless and strategic in promotion, reaching potentially millions of ideal customers.

3. Distribution influences content creation: Focusing on distribution from the outset serves as a crucial gut check to ensure content is actionable and resonates with the audience.

Tune in to the episode for in-depth discussions and practical strategies to conquer distribution fears and optimize your content's impact. Listen now to gain valuable insights and level up your content marketing game!

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 12,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode, Justin chats with Joe Newton from Sway to talk about the impact of a 'video first' approach to content marketing, the challenges and opportunities of video content strategies, and the influence of creators in marketing right now.

And Justin shares his strategy for repurposing video content across multiple channels and formats.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

- How to prioritize macro goals over micro metrics

- Why "video first" makes everything else easier

- When to use internal staff vs. external creators for videos

- Techniques for repurposing video content across channels

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this quick hit episode, Justin and Ali Schwanke discuss the importance of repeating marketing messages. They highlight the value of consistency and the need for businesses to communicate regularly with their audience.

Even if the content isn't entirely "new".

In this episode, you'll learn:

• Why consistency in marketing messages is key for audience engagement and retention.
• How to run short-term pilots to validate the impact of content distribution strategies.
• Why repurposing and redistributing existing content can lead to better conversions and traffic.
• How audience fatigue can be addressed by repeating and re-emphasizing key messages.
• Why reinventing the wheel in marketing content can lead to audience confusion and disengagement.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Struggling to get the most from your customer case studies? A lot of companies create great stories only to leave them alone on their website.

Join Justin as he talks with Joel Klettke about getting more from your case studies. Learn easy steps to use your stories better and reach more people. This quick episode is perfect for anyone who wants to share their customer stories in a smarter way. Follow this proven step-bt-step framework to maximize your case studies across every channel.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• The "distribution first" mindset for planning case study content
• How to capture reusable assets during the interview
• Tactics for repurposing case studies across channels
• Ways to combine studies into powerful new formats
• Key frameworks for long-term case study success

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Join Justin Simon as he rolls up his sleeves on a behind-the-scenes coaching call with Matt Minor, the demand gen director at Directus. This episode is full of real talk as the pair sift through building a distribution strategy that hits the mark with technical leaders on LinkedIn and beyond.

They exchange battle stories, the pitfalls of cross-posting, and why sometimes less is a whole lot more in content marketing.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• How to batch social media content using Zoom calls.
• Why leading indicators like likes/comments are valuable.
• Strategies for cross-posting on YouTube/TikTok.
• Importance of a defined strategy for owned media.
• Creating shows to attract viewers.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode of Distribution First, Justin dives into the world of global content strategy with Lee Densmer, a global content marketing strategist.

Lee shares insights and examples of the pitfalls of global content distribution, as well as practical steps for content marketers to take when expanding their reach to global markets.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

1. How to know which markets to focus on
2. Why translating content isn't enough
3. What pitfalls to avoid when creating and sharing content on a global scale
4. How cultural and linguistic awareness can change the way content is crafted for different markets
5. Why starting small and testing is crucial

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode, Justin discusses the 9 essential steps for creating a successful distribution strategy in 2024.

He provides his top strategies and valuable tips for content marketers looking to enhance their distribution efforts. Stay tuned for a full breakdown of the key components that drive successful content distribution strategies in 2024.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn how to:

1. Optimize content marketing ROI through effective distribution assessment.

2. Enhance content quality and impact by planning distribution beforehand.

3. Integrate distribution details into your content roadmap for effective reach.

4. Refine distribution efforts by ranking content based on relevance.

5. Achieve successful content distribution through building momentum and collaboration.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Today I share my journey from leading a content team on the brink of burnout to adopting a strategy that emphasizes quality over quantity.

I chat with Brett McGrath from The Juice and we dive into my entire story around content distribution and how my entire perspective changed over a few years.

I share the internal mindset shifts necessary to implement these strategies and the role of data and performance in validating new approaches.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• How to repurpose content to free up strategic time
• Why consistent messaging is key to content success
• How to measure distribution impact
• Why quality trumps quantity in niche content
• How AI tools can aid content distribution

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this week's episode, Justin Simon and a panel of content and personal brand experts, including Brianna Doe, Chelsea Castle, and Blaine Bolus, look at how to successfully use AI to build your personal brand in 2024 and beyond.

For leaders, managers, solopreneurs, and individual contributors, building a powerful presence on LinkedIn is a game-changer.

Listen in as the panel dives into 5 strategies they have used to use AI to speed up their creation processes without losing their soul.

Special thanks to RevGenius for hosting the panel.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

When you’re pressed to deliver results, it’s tempting to stick with what you know. And to measure yourself with traditional KPIs and metrics. But to be an effective content distributor, you need to adjust your measurements.

In this episode, you’ll learn how to calculate the true ROI of your marketing activities and drive success with The Repurposing Multiplier.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How do some companies churn out consistent, high-quality newsletters while others continue to sputter?

The answer is remixing.

If you want to move forward in business you have to embrace repurposing and remixing your best content. In fact, it's always been this way. But it's becoming more important than ever.

In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

What is the right distribution channel, exactly?

LinkedIn? X? Email? YouTube?

In today’s episode, we’ll break down how to choose the channels that work best for your company and not overlook consistently getting your content in front of your audience.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Most marketers focus on creating written content, but it is enough?

There's another path in your content marketing system that you need to build in 2024: video. While blogs are still effective, short and long-form video is starting take over as the preferred method of consuming content.

I asked B2B video expert Josef Newton to join the show and share his process of setting up a video strategy without a massive team or budget.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

We cover:

• How to tap into existing SEO content to create scripts and videos quickly
• The need for user-generated content (UGC) in B2B
• Why YouTube is an untapped channel for B2B SaaS companies

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

I’ve got something special for you this week - a podcast swap!

This show is about helping you level up your marketing with a modern approach, and I’m pumped to swap feeds with Jason over at B2B Better. Jason’s show exists to help complex businesses understand and execute a modern-day marketing strategy - and how marketing can contribute to cold, hard revenue.

You also know this show is all about distribution, so when I listened to his episode with Ross Simmonds I knew I had to share it with you all too. Ross is a friend of the show and he doesn’t disappoint. I think you’re going to like this one.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, Jason sits down with Ross to dive into the skills B2B teams lack internally to distribute their content effectively, the difference between "content user fit" and "channel user fit", and how sales teams can do more with marketing material than just pumping it out on Linkedin.

***

CONNECT

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We're diving into the world of social-first distribution with Lia Zneimer, VP of Marketing at Teal.

Our conversation touches on everything from the integral role of multiple content touch points in influencing purchasing decisions, to the debate about whether or not it's okay to distribute identical content across various platforms. We also get into the ins and outs of a social-first approach, the merits of social listening, and how Lia's team has seen success by integrating Chat GPT throughout their content ecosystem.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• How to repurpose content across platforms
• Why starting small in strategy pays off
• Benefits of social-first content approach
• Ways to leverage AI for marketing
• Importance of executive buy-in for content

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

On today's episode of the podcast, I'm sharing an innovative five-part framework that can turn a single piece of content into a rich, multi-faceted storytelling journey. I delve into how each angle can individually transform the way we approach content creation, offering a deeper, more engaging connection with our audience. This episode is perfect for anyone looking to elevate their content strategy, maximize audience engagement, and weave a more compelling narrative in their marketing efforts. If you're a content marketer looking to make every piece of content count and resonate deeply with your audience, this is the episode you don't want to miss.

Listen to the full episode: https://distributionfirst.co/episode/angles-for-endless-content

On today's episode of the podcast, I'm sharing an approach I use to turn a single podcast (or webinar, video, etc.) into a variety of different content pieces. I dive into a strategic framework that allows you to repurpose one asset into various formats like social videos, YouTube segments, and concise blog posts. Discover how to streamline your content creation process and make every piece of content work harder for you.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

Justin delivered a presentation on Content Distribution at the 2023 RevCon Conference. He starts his presentation by discussing the current state of content marketing, highlighting the fact that companies have tons of content sitting around, but do very little to actively promote it to their audiences. He emphasizes the need for companies to scale content down to focus on what's working, rather than spreading their resources thin across multiple formats and channels.

Justin then dives into different strategies to repurpose and distribute content every single week. He wraps up by covering the need for a new framework and measurement for distribution.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

On today's episode of the podcast, I'm sharing a conversation I had earlier this year with Mason Cosby from Scrappy ABM. At the time he was running content at Sales Assembly and he breaks down the AI tools he uses and shows exactly how he uses AI to speed up his content creation process. This episode is perfect for anyone looking to get more done in less time.

Listen to the full episode here: https://distributionfirst.co/episode/ai-content-repurposing

In this episode, we go behind the scenes inside the monthly group Q&A session that happens every month in the Distribution First community.

Members discuss various strategies and challenges related to YouTube content optimization. We touch on the benefits of repurposing content, the impact of YouTube Shorts, and tips for engaging audiences on different platforms.

The conversation also covers practical insights into using tools like HockeyStack and RB2B for tracking and reporting content performance. And lots more!

In this episode, you'll learn:

• How to utilize LinkedIn profiles for targeting website visitors
• The importance of YouTube titles and thumbnails to boost video views
• How repurposing long episodes into short clips can increase reach
• Why tracking engagement data is crucial for validating podcast value
• Why separating shorts and long-form videos is beneficial for YouTube channels
• How vertical videos on LinkedIn can drive growth
• How to identify trends and enhance your marketing results

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, Justin Simon discusses the critical facets of content marketing, generating value for executives, and strategic content initiatives with Sam Kuehnle from Loxo. Sam and Justin discuss how to convince leadership on content strategies, the role of real-life conversations, and small pilot projects for driving changes.

In this episode, you'll learn:

1. How to shift leadership's mindset toward long-term content strategies
2. Why real-life conversations are key in initiating change
3. How to prove content marketing's value using leading indicators
4. Why understanding and empathizing with the audience is important
5. How to move from being a product vendor to a trusted partner.

CHAPTERS

[00:00:00] Intro

[00:01:51] State of Content Marketing

[00:06:16] Finding Alignment

[00:13:51] Proving Value

[00:22:02] What's Been Successful for Loxo?

[00:30:09] Partnering With Customers

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/

In this episode, Justin chats with Letterdrop's CEO Parthi Loganathan about the art of repurposing and distributing content for SEO. Parthi, drawing from his experience at Google and in the startup world, shares his insights on the evolution of SEO and its impact on content creation.

They dive into the importance of understanding customer needs and crafting high-quality, customer-centric content. From repackaging webinars to leveraging unique perspectives, they explore various strategies for increasing discoverability and engagement. Don't miss out on this engaging conversation that might just revolutionize your content strategy.

In this episode, you'll learn:

• How to differentiate your content and provide unique perspectives
• How to leverage customer conversations to create valuable SEO content
• Why SEO and "Push Channels" work together to capture and generate demand

CHAPTERS

[00:00:00] Intro

[00:01:49] SEO: Then & now

[00:08:39] Misconceptions about SEO

[00:15:41] Utilizing sales calls for unique blog content.

[00:24:25] Demand Capture vs Demand Creation

[00:30:31] Final Thoughts

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/

In this episode, Justin is joined by Chelsea Castle from Lavendar to discuss their experiences in content marketing at companies of all sizes. Both have worked at large enterprises as well as scrappy startups. And they shared their unique insights on both the opportunities and challenges of each environment.

In this episode, you'll learn about:

• Working at Large vs Small Companies
• Moving from Contributor to Content Strategist
• The Top Advice for Early Career Content Marketers

CHAPTERS

[00:00:00] Intro

[00:01:44] How Chelsea Started Her Career

[00:04:04] Smaller Vs Larger Orgs

[00:09:31] Mindset Shift

[00:16:50] Lavendar's Collaborative Content Strategy

[00:26:40] Advice for Early Marketers

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, Justin is joined by Tim Hanson and they dive into all things SEO. They take a look at the current state of SEO, how it fits into distribution, and how to use it as an effective piece of your overall content marketing plan.

In this episode, you'll learn:

• Which stage of the funnel is best for SEO
• How to use AI properly in your content creation
• Why you can't ignore search intent

CHAPTERS

[00:00:00] How SEO Is Evolving

[00:07:10] Ranking Challenges

[00:021:56] Search Intent

[00:28:52] Where to Start

[00:41:08] Holistic SEO

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.