Dishing Up Digital with Ellen Mackenzie – Détails, épisodes et analyse

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Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Business & Entrepreneuriat

Fréquence : 1 épisode/9j. Total Éps: 217

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you're a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic marketing that converts.

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🇬🇧 Grande Bretagne - entrepreneurship
19/08/2026
#87
🇬🇧 Grande Bretagne - entrepreneurship
18/08/2026
#53
🇨🇦 Canada - entrepreneurship
16/08/2026
#89
🇬🇧 Grande Bretagne - entrepreneurship
16/08/2026
#76
🇬🇧 Grande Bretagne - entrepreneurship
15/08/2026
#90

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Liens partagés entre épisodes et podcasts

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https://www.ellenmackenzie.com/book
195 partages
https://www.ellenmackenzie.com/
139 partages
https://www.dishingupdigital.com/
133 partages

https://www.instagram.com/ellenmackenziee
442 partages
https://www.instagram.com/mackenziestudios.nz
14 partages
https://www.instagram.com/sarah.airey.co
4 partages

https://www.tiktok.com/@ellenmackenzieee?lang=en
189 partages
https://www.tiktok.com/@ellenmackenzieee
39 partages
https://www.tiktok.com/@ellenmackenzieee?is_from_webapp=1&amp
6 partages

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Claude ran my business for 3 months... and I made $100k

jeudi 30 juillet 2026 • Durée 34:10

I made six figures in a single quarter for the first time ever — $100K in three months — and I re-recorded the intro to this video about ten times because my brain still can't quite believe it. This is my full Q2 2026 income report: every revenue stream, every expense right down to the studio rent, and the three changes that drove a 35% jump in revenue. And because revenue isn't the whole story, we also get into the shrinking profit margin, the enrolment goal I massively undershot, and the ad experiment that only half worked.

The biggest lever of all? My Claude operating system — the AI setup that's quietly become the jet fuel behind this milestone.

Here's everything under the hood:

✨ The full revenue breakdown — April, May + June (yes, it declined inside a record quarter)

✨ Every expense category — team, Meta ads, coaching, software, studio — and my real 39% profit margin

✨ What I actually paid myself, and why I never hide the profit-vs-revenue gap

✨ YouTube + Instagram stats: why my views dropped but my watch time (and AdSense) climbed

✨ The 4× ad-spend experiment — what scaled beautifully and what I switched off

✨ How my Claude operating system let me post 70% more content while working LESS

Currency note: I'm based in New Zealand, so all figures are in NZD.

💕 Thank you to Rella for sponsoring this video

Use code ELLEN for 10% off your subscription:

👉 https://getrella.com/?via=ellen

x Ellen

_______________________________________________________________

// FREE CLAUDE RESOURCES //

🔎 Copy my competitor research skill! Download the prompt + set up guide here: https://www.ellenmackenzie.com/pl/2148807824

📣 Set up your Claude to understand YOU! Download the Brand Voice Interview prompt: https://www.ellenmackenzie.com/pl/2148783700

// WATCH NEXT //

🎥 How to set up Claude Cowork (full tutorial): https://youtu.be/R9Q1kDYlNUk?si=u2u9A2BmwJ2LGnLA

📲 Copy my Claude marketing team: https://youtu.be/-R32DSY5jOE?si=D6jdfa4hUIK4kYRz

// READY FOR MORE? //

📲 Buy my Instagram Strategy Playbook + AI knowledge file: https://www.ellenmackenzie.com/offers/d7pPgBE2?coupon_code=50OFF

🏕️ Sign up for Camp Claude: https://www.ellenmackenzie.com/camp-claude

_______________________________________________________________

⏱ //TIMESTAMPS//

00:37 What's inside this Q2 income report

01:24 Hi, I'm Ellen

02:20 The revenue breakdown: April, May + June

04:50 Expenses: the full breakdown

10:58 What I paid myself + tax

11:53 YouTube + Instagram stats

18:46 The 3 key changes behind the growth

19:03 The 4× Facebook ads experiment

24:43 New digital products + Camp Claude

30:20 The freebie that got 4,000 downloads

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Claude Skills Tutorial: The Only 5 You Need (+ Free Skill)

lundi 13 juillet 2026 • Durée 20:17

Most Claude skills are a complete waste of your time — so in this Claude skills tutorial, I'm breaking down the only 5 you actually need to run the marketing side of your business. Plus, you can grab a copy of my competitor research skill below, for free!xxEllen// FREE CLAUDE RESOURCES //🔎 Copy my competitor research skill! Download the prompt + set up guide here:https://www.ellenmackenzie.com/pl/2148807824📣 Set up your Claude to understand YOU! Download the Brand Voice Interview prompt:https://www.ellenmackenzie.com/pl/2148783700// WATCH NEXT //🎥 How to set up Claude Cowork (full tutorial):https://youtu.be/R9Q1kDYlNUk?si=u2u9A2BmwJ2LGnLA// READY FOR MORE? //📲 Buy my Instagram Strategy Playbook + AI knowledge file:https://www.ellenmackenzie.com/offers/d7pPgBE2?coupon_code=50OFF🏕️ Get on the waitlist for my course, Camp Claude, and secure a 50% discount:https://www.ellenmackenzie.com/camp-claude⏱ TIMESTAMPS 01:29 What a Claude skill actually is02:51 How I use skills (and what I don't use them for)03:50 Meet my Claude team04:02 Skill 1: The platform specialists (Instagram, email + YouTube)06:06 Skill 2: The creative director (brand skill)07:25 Skill 3: The inbox manager (correspondence)08:29 Sourdough intermission + why this matters11:07 Skill 4: The competitor researcher12:21 Skill 5: The ops team (software skills)14:35 The biggest mistake people make with skills18:09 Set up your Claude foundations first// LET'S CONNECT //Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieeeWebsite: https://www.ellenmackenzie.comSponsorship enquiries: team@dishingupdigital.com

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what’s inside a $3k/month social media management package

vendredi 20 mars 2026 • Durée 18:35

If you’ve been overdelivering, overposting, and still undercharging… this is probably why.

In this video, I’m breaking down what I’d actually include in a $3k/month social media management package — and more importantly, what doesn’t need to be there.

Because premium pricing doesn’t come from doing more. It comes from how you position, structure, and run your business.

We’re covering:

✨ What a $3k/month SMM retainer realistically includes

✨ Why you don’t need daily posting or endless deliverables

✨ How to structure content (without burning out)

✨ What premium clients actually expect from you

✨ The 3 things that actually allowed me to increase my rates

If you’re serious about landing $3k–$5k clients consistently, I’m hosting a free training where I break down the full framework 👇

🎓 FREE TRAINING SERIES

From Underpaid to In-Demand: A free 4-part private podcast for social media managers who want better clients & higher rates:

https://www.ellenmackenzie.com/private-podcast

💕 Thank You to Rella for sponsoring this video

Use code ELLEN for 10% off your subscription:

👉 https://getrella.com/?via=ellen

Ellen

Your Guide to Paid Instagram & Facebook Ads - Is it Worth the Money?

dimanche 28 janvier 2024 • Durée 37:00

Yes, it’s another juicy episode and it’s a little longer than usual too!

This topic came from my Instagram DMs - so if you have any topics you’d like me to explore on the podcast, please reach out!

Now, ads are not something I completely understand too much - I’m an organic girly at heart, but I do run ads in my business and help facilitate them for some of my clients. I definitely understand how they can work for you and your business.

In this episode, I chat through the Pros & Cons of running ads, how to set up a strategic ads campaign, and let you know what happened when I stopped running my own ads for a month

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen
xx

~~~

Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/

Watch Ellen's Free Webinar on How to Become a Social Media Manager

Join the Dishing up Digital School: https://www.dishingupdigital.com/courses

Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/

Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en

Buy Ellen's Book: https://www.ellenmackenzie.com/book

The Mindset Shift That Helped Me Book More Clients

dimanche 21 janvier 2024 • Durée 21:30

Ok Guys, I recorded this episode fresh off the plane from the USA and I was in a super productive, thriving mindset. I had even unpacked my suitcase and cleared my emails! I hadn't felt like this in a long time, so it made sense to record this episode on mindset. TBH the New Year's fever hadn't hit me and I was just too tired to set my goals and forecast the year. And I think we just need to give ourselves permission to relax, take it easy - we don't need to subscribe to the New Year hype of starting the year with a bang and rearing to go.

But now I've settled in, I'm fresh from having a holiday, and I'm feeling ready to go. And to do that, we get our mindset in check. I'm seeing this a lot in our community at the moment and that's how much your mindset affects your ability to book clients. This is what I'm un-packing in this episode. I hope you're excited to listen!

Have a great week guys!
Ellen
xx

~~~

More Episodes on Mindset:

Tackling your fear of failure: https://open.spotify.com/episode/2BLFh24NP2TLka9Lbrj1LT?si=aef37f12d6ff4fc4
How going to therapy changed my business: https://open.spotify.com/episode/2KtOWUPyA6SSeFu8xgN030?si=745ab439ff09438f
Setting Boundaries with Clients: https://open.spotify.com/episode/6x7rqldgzGyzQLPRpOoi7b?si=fa32552f6a204b4a
Punching Fear in the Face and Starting your Business: https://open.spotify.com/episode/3FswHurwiJlmZMx9aMQt2c?si=edb7d26193b043d3
Burnout & Therapy as an Entrepreneur:

Outsourcing vs Hiring a Coach

dimanche 14 janvier 2024 • Durée 15:30

Today is all about Outsourcing vs Hiring a Coach. I, in no way, prefer one over the other, but instead it's more about the timing of them. You guys know I'm an advocate for outsourcing and how essential it is for business owners who want to scale. Any time I've reached an income cap or I haven't been able to reach a certain goal, hiring a specialist or a contractor has been the way to help me break through that boundary.

However, I think that hiring a coach can be another way to break those boundaries as well. It really just comes down to where you are in your business. So listen as I go through how each of these have impacted my business, and when I've found that the timing is right for going with either of these options.

If you haven't already, listen to my previous episode on outsourcing here: Outsourcing as an Online Business Owner

And as always, I'd love to hear what you think. Flick me a DM and tell me if you've invested in a coach for your business, or if you've started outsourcing. You can also message me any questions you have.

Have a great week guys!
Ellen
xx

~~~

Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/

Watch Ellen's Free Webinar on How to Become a Social Media Manager

Join the Dishing up Digital School: https://www.dishingupdigital.com/courses

Ellen's Instagram Page:

0 to 1000 Followers: How to Start an Instagram Account from Scratch (Part Two)

dimanche 7 janvier 2024 • Durée 33:00

We're back with my case study on growing the Instagram Page for my content studio: Mackenzie Studios.
If you haven't already, I recommend you listen to part one here: How to Start an Instagram Account From 0

This episode looks at the results I got from executing my content plan, as well as some strategies I didn't end up doing, and we look at what I'm planning in 2024. Reflecting on the results we were successful by using the following:

Focusing on good content. Leaning into the story-telling, the emotions, the pain points with your key target market or audience
Make sure you're on other social platforms - i.e. we used TikTok as a driver of more traffic to our Instagram page
Collaborating with others. Utilising our amazing community, connecting with our customers, being really engaged on social media, and looking for other businesses we could collaborate with

Thanks for listening this week. If you haven't already, I'd really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free!

I'm really excited for you to listen to this episode guys!

Have a great week guys!

Ellen xx

~~~

Follow Mackenzie Studios on TikTok: mackenziestudios.nz

Watch my Free Webinar on How to Become a Social Media Manager

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School

How Much Money Did I Make in 2023

mercredi 3 janvier 2024 • Durée 28:00

Part 2 of my 2023 recap. Listen to my 1 January episode here: I didn't Achieve my Coals for 2023!

Today's episode is going through my expenses and the financial figures for 2023. Did I reach my intended financial goal for 2023? What were my new expenses for 2023? A lot happened over 2023, so it's another long episode for you.

Let me know if you want a part 3 to this, going over the goals I'm setting for 2024, and as always, let me know how your financial goals went for 2023. You know that I always want to hear your feedback about the show as well as any topics you want to hear me talk about. And while you're at it, I'd love if you could leave a podcast review on Apple or a rating on Spotify!

I hope these first few days of 2024 have been going well for you

Happy New Year!
Ellen xx

~~~

Mentioned on this episode:

Listen to my 2022 recap episode here: How Much Money I Made in 2022
Podcast Rec! Listen to Ellen Yin's podcast here: Cubicle to CEO

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School

Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/

Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en

Buy Ellen's Book: https://www.ellenmackenzie.com/book

I Didn't Achieve my Goals for 2023!

dimanche 31 décembre 2023 • Durée 35:00

This is part 1 of 2 episodes that I'm releasing the first week of 2024.

Today is all about my 2023 goals and if I achieved them or not - spoiler alert, I didn't! I'll go through a mix of my personal and business goals, chatting about how and or why I didn't achieve them. Also about why it's ok to move the goal posts to make room for other exciting things.

Let me know how you went on with your goals for 2023 - I always want to hear from you. Did you have similar goals to mine? And while you're at it, I'd love if you could leave a podcast review on Apple or a rating on Spotify!

Enjoy the start to your new year, and I'll be back on Thursday with part 2!

Happy New Year
Ellen xx

~~~

Mentioned on this episode:

Listen to my 2022 recap episode here: How Much Money I Made in 2022
Get my Template Bundle here: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School

Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/

Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en

Buy Ellen's Book: https://www.ellenmackenzie.com/book

Follow Mackenzie Studios: https://www.instagram.com/mackenziestudios.nz/

How to Raise your Prices with Existing Clients

dimanche 24 décembre 2023 • Durée 25:45

First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episodes coming over the holiday break so you can get some really good upskilling happening!

In this episode, I discuss the importance of increasing prices and provide you strategies for raising prices with existing clients. I emphasise the timing of price increases and the need to evaluate prices regularly. I also share tips for justifying the price increase and present a strategy from my Dishing Up Digital School. I then advise on how to present the price increase to clients and offer encouragement for dealing with rejection.

Takeaways:

Increasing prices is important for business growth and profitability.
Timing is crucial when raising prices, and the end of the year is a great opportunity.
When raising prices with existing clients, consider the amount of experience, the last price increase, and potential additional services.
Justify the price increase by highlighting achievements and the value provided.
Present the price increase strategically, focusing on the client's wins and offering a discounted rate compared to new clients.
Don't be afraid of rejection; losing clients who don't value your work can lead to better opportunities.

Thank you all so much for your support throughout the year. It really means a lot to me.
Be kind to yourself this holiday season and I'll see you all in the new year!

Take Care
Ellen xx

~~~

Mentioned on this episode:

Watch my Free Webinar on How to Become a Social Media Manager

Join the Dishing up Digital School:

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