Explorez tous les épisodes du podcast Discussion in Digital

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	Titre	Date	Durée
	Discussions in Digital: Surveying the brand-building landscape	26 juin 2020	00:19:09
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334713434636668706f65686e&he=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 Listen to the podcast (duration: 19:09) > Building a brand in the digital age is forcing companies to innovate like never before. See www.mckinsey.com/privacy-policy for privacy information
	Discussions in Digital: Influencer marketing is ready for its close-up	22 juin 2020	00:23:34
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633471316e6663766637376b6a&he=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 Listen to the podcast (duration: 23:34) > Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers. See www.mckinsey.com/privacy-policy for privacy information
	Coping with the new normal in marketing agency relationships	07 déc. 2018	00:19:14
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334656565767569617230756b&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d436f70696e672d776974682d7468652d6e65772d6e6f726d616c2d696e2d6d61726b6574696e672d6167656e63792d72656c6174696f6e73686970732e6d7033253236706e253344436f70696e67253242776974682532427468652532426e65772532426e6f726d616c253242696e2532426d61726b6574696e672532426167656e637925324272656c6174696f6e7368697073 Listen to the podcast (duration: 19:11) > What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss. See www.mckinsey.com/privacy-policy for privacy information
	What's a marketing ecosystem and what does it mean for marketers?	27 févr. 2018	00:18:02
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c396237343571766d&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d57686174732d612d6d61726b6574696e672d65636f73797374656d2d616e642d776861742d646f65732d69742d6d65616e2d666f722d6d61726b65746572732e6d7033253236706e25334457686174253235323773253242612532426d61726b6574696e6725324265636f73797374656d253242616e6425324277686174253242646f657325324269742532426d65616e253242666f722532426d61726b65746572732532353346 Listen to the podcast (duration: 17:59) > As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss. See www.mckinsey.com/privacy-policy for privacy information
	Moving B2B companies into the digital world	08 sept. 2017	00:19:42
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465333775393974746c707a&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6f76696e672d4232422d636f6d70616e6965732d696e746f2d7468652d6469676974616c2d776f726c642e6d7033253236706e2533444d6f76696e67253242423242253242636f6d70616e696573253242696e746f2532427468652532426469676974616c253242776f726c64 Listen to the podcast (duration: 19:39) > Digital has already had a big impact on B2B companies. So where does the value lie? See www.mckinsey.com/privacy-policy for privacy information
	How strategy is evolving - and staying the same - in the hypergrowth digital age	18 janv. 2017	00:21:35
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c6a31396d37337066&he=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 Listen to the podcast (duration: 21:32) > In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways. See www.mckinsey.com/privacy-policy for privacy information
	Discussions on digital: How large and small companies build a digital culture	12 oct. 2016	00:18:43
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c7233653537713466&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d44697363757373696f6e732d6f6e2d6469676974616c2d486f772d6c617267652d616e642d736d616c6c2d636f6d70616e6965732d6275696c642d612d6469676974616c2d63756c747572652e6d7033253236706e25334444697363757373696f6e732532426f6e2532426469676974616c2532353341253242486f772532426c61726765253242616e64253242736d616c6c253242636f6d70616e6965732532426275696c64253242612532426469676974616c25324263756c74757265 Listen to the podcast (duration: 18:43) > In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability. See www.mckinsey.com/privacy-policy for privacy information
	Reimagining customer experience in mobile age	28 juin 2016	00:20:17
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c743866343973316e&he=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 Listen to the podcast (duration: 20:16) > In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age. See www.mckinsey.com/privacy-policy for privacy information
	The new world of marketing	26 févr. 2016	00:21:30
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376a6b397471757564&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d5468652d6e65772d776f726c642d6f662d6d61726b6574696e672e6d7033253236706e2533445468652532426e6577253242776f726c642532426f662532426d61726b6574696e67 Listen to the podcast (duration: 21:27) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business. See www.mckinsey.com/privacy-policy for privacy information
	Measuring marketing's impact	18 févr. 2016	00:20:40
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376c3276693664707a&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033253236706e2533444d6561737572696e672532426d61726b6574696e67253235323773253242696d70616374 Listen to the podcast (duration: 20:37) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing See www.mckinsey.com/privacy-policy for privacy information
	Mobile: What's next	21 oct. 2015	00:27:03
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376d713174726e7033&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6f62696c652d57686174732d6e6578742e6d7033253236706e2533444d6f62696c652532353341253242576861742532353237732532426e657874 Listen to the podcast (duration: 24:17) > McKinsey's Brian Gregg speaks with leaders in Silicon Valley to understand how companies are starting to think differently about mobile during this "Discussion on Digital". See www.mckinsey.com/privacy-policy for privacy information
	War for talent in the digital age	21 sept. 2015	00:24:18
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a3130303030316334653337727068747434697a&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d5761722d666f722d74616c656e742d696e2d7468652d6469676974616c2d6167652e6d7033253236706e253344576172253242666f7225324274616c656e74253242696e2532427468652532426469676974616c253242616765 Listen to the podcast (duration: 24:17) > McKinsey partner Brian Gregg hosts a "Discussion on Digital" with Tim Anderson (Glassdoor), Kiran Prasad (LinkedIn), Dianne Esber (McKinsey), and Anne Robie (StubHub) and discusses how the workplace is changing. See www.mckinsey.com/privacy-policy for privacy information
	Mobile, social, and new trends in consumer expectations	24 mars 2015	00:23:28
Read more > https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465333773767669386c6b37&he=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 Listen to the podcast (duration: 23:52) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors. See www.mckinsey.com/privacy-policy for privacy information

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