Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way.
🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!
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Données mises à jour le 04/07/2026
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E109: The One Sentence That Turns Cold Contacts Into Curious Leads
Épisode 109
mardi 17 février 2026 • Durée 36:34
In this episode, Lisa and Susan break down how to create a clear, confident one-two sentence elevator pitch that actually connects. No awkward explanations, no salesy language, just a simple way to share what you do and invite the right people into the conversation.
Key topics:
The importance of clarity and confidence in your elevator pitch
The common mistakes to avoid, such as oversharing or sounding apologetic
How to focus on the benefit and problem you solve, not just your products
The significance of adjusting your pitch for different contexts (social bios, direct messages, networking events)
Overcoming stigma around direct sales and how to be proud of what you do
The power of belief in your products, company, and yourself
This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.
CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
E108: How I Turned a Simple Landing Page Into a 24/7 Lead-Generating Machine
Épisode 108
mardi 10 février 2026 • Durée 41:28
In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific audiences. The conversation also touches on the necessity of having a website in the evolving digital landscape and how to navigate links and navigation menus effectively.
Takeaways
You have to tell people what to do next.
Capture before you can convert.
Start at the end and work your way forward.
It's about what they need, not about you.
You can have multiple capture and convert pages.
Picking a domain name, Write it out as a URL before you pay for it.
Your website is your own space to build trust.
You need to talk to the people who are gonna relate to you.
This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.
CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.
E107: Simple Branding Mistakes and How to Fix Them
Épisode 107
mardi 3 février 2026 • Durée 30:20
In this episode of The Other 99%, Lisa Duck and Susan Larimer delve into the significance of branding, especially for direct sellers. They discuss how branding builds trust, recognition, and reduces decision fatigue. The conversation emphasizes the importance of understanding your ideal customer, defining your brand personality, and the role of colors and fonts in creating a cohesive brand identity. The hosts also highlight practical strategies for utilizing your brand across various platforms, including social media and websites.
Takeaways
Branding is essential for standing out in direct selling.
Your brand reflects your personality, not who you think you should be.
Building trust through consistent branding is crucial.
Understanding your ideal customer helps in creating targeted content.
Colors evoke emotions and should align with your brand message.
Fonts must be clear and consistent across all platforms.
Decision fatigue can be minimized with a well-defined brand.
Your website is a key platform for expressing your brand.
Utilizing your brand consistently across platforms enhances recognition.
This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.
CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.
E106: Quiet Social Media Accounts: How to Increase Engagement Without Burning Everything Down
Épisode 106
mardi 27 janvier 2026 • Durée 34:23
In this episode of "The Other 99%", hosts Lisa Duck and Susan Larimer dive into the often frustrating experience of posting on social media and receiving little to no engagement, which they humorously refer to as 'tumbleweeds'. They discuss the importance of auditing your posts to understand why certain content fails to resonate with audiences. Lisa emphasizes the need for clarity in communication, suggesting that posts should invite interaction rather than simply present information. Susan shares her experience with her Facebook group, highlighting the significance of analyzing engagement metrics to refine posting strategies. Together, they provide actionable tips for creating engaging content that fosters community interaction and builds relationships rather than just pushing sales.
Takeaways:
Audit your posts to understand engagement.
Ask questions to encourage interaction.
Keep posts clear and concise.
Use analytics to refine your strategy.
Engagement is about building relationships, not just sales.
#DirectSales #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
In this episode, Lisa Duck and Susan Larimer discuss the practical applications of AI, debunk common myths, and explore how AI can enhance direct selling and business success. They emphasize the importance of using AI as a tool for creativity and efficiency while maintaining personal connections and authenticity in communication. The conversation covers various ways to integrate AI into daily tasks, from email marketing to personal projects, and offers valuable insights on how to effectively utilize AI without losing the human touch.
Takeaways
AI is often misunderstood and seen as a threat.
Using AI can enhance creativity and efficiency in business.
Direct sellers can benefit from AI without losing personal connections.
AI should be used as a tool, not a replacement for human interaction.
Personalizing AI outputs is crucial for authenticity.
AI can help with spelling and grammar, making communication clearer.
Asking AI questions can lead to better and more tailored results.
AI can assist in managing projects and organizing information.
Using AI for social media can save time and reduce burnout.
It's important to proofread and personalize AI-generated content.
#DirectSales #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
Interested in being a guest?
E104: Kickstart Your Year with Effective Fundraising Strategies
Épisode 104
mardi 13 janvier 2026 • Durée 36:26
In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of fundraising throughout the year, sharing personal experiences and successful strategies. They emphasize the significance of local connections, setting goals, and the emotional impact of giving back. Susan shares specific fundraisers she has organized, including the Pink Healing Balm, Adopt a Grandparent, and Freedom Feet fundraisers, highlighting the joy and community spirit that comes from these initiatives. The conversation encourages listeners to find their passion in fundraising and to start small, integrating their products into charitable efforts.
Takeaways
Fundraising can happen any time of the year.
Local organizations are more likely to engage with fundraisers.
Setting a clear fundraising goal increases success.
Using social media can help reach potential donors.
Unexpected gifts can have a profound impact on recipients.
Involve your community and local schools in fundraising efforts.
It's okay to earn income from fundraisers.
Document your fundraising efforts for future promotions.
Find personal connections to causes for more impactful fundraising.
Start small and grow your fundraising initiatives over time.
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on
E103: From Chaos to Clarity: Mastering Your 2026 Calendar
Épisode 103
mardi 6 janvier 2026 • Durée 31:01
In this episode, Lisa Duck and Susan Larimer discuss effective goal setting and planning strategies for 2026. They emphasize the importance of using both paper and digital calendars to map out marketing focuses and avoid last-minute chaos. The conversation covers proactive planning, the significance of holidays, quarterly goal setting, and managing taxes and fundraisers. The hosts encourage listeners to create a structured approach to their business planning while maintaining a light-hearted perspective.
Takeaways
Using a paper calendar can help visualize your year.
Transitioning to a digital calendar is essential for reminders.
Proactive planning reduces stress and chaos.
Identify key holidays to focus your marketing efforts.
Break down yearly goals into quarterly and monthly tasks.
Utilize community engagement for fundraisers.
Plan for personal commitments alongside business goals.
Create a digital repository for past marketing materials.
Don't overwhelm yourself with every holiday; choose wisely.
Engage with your audience through social media for feedback.
#DirectSales #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
E102: 2026 Business Blueprint: Mission, Vision, and Success
Épisode 102
mardi 30 décembre 2025 • Durée 31:08
In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss how to prepare your business for 2026 by focusing on your mission, vision, and a guiding word for the year. They emphasize the importance of reflecting on past successes and failures to set clear goals, crafting a mission statement that aligns with your business values, and envisioning what you want your business to look like by the end of the year. The hosts also encourage listeners to choose a word that will guide them throughout the year, ensuring that all elements align for a successful 2026.
Takeaways:
Focus on your mission, vision, and word for 2026.
Reflect on past successes and failures to inform future goals.
Craft a mission statement that empowers your business direction.
Envision what you want your business to look like by December 31, 2026.
Choose a guiding word that resonates with your goals for the year.
Use tools like ChatGPT to help formulate your mission and vision.
Ensure your mission, vision, and word align with each other.
Set big goals that may extend beyond the year 2026.
Planning is essential for business growth and success.
Share your mission, vision, and word with an accountability partner.
#DirectSales #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
E101: Back to Business Basics: Reflect, Release & Restart
Épisode 101
mardi 23 décembre 2025 • Durée 29:07
In this episode, Lisa Duck and Susan Larimer introduce a new framework for business planning called the Three Rs: Reflect, Release, and Restart. They discuss the importance of reflecting on the past year, identifying what worked and what didn't, and making space for new ideas and systems as they prepare for the upcoming year. The conversation emphasizes personal growth, goal setting, and the need to let go of outdated practices to foster a more productive and fulfilling business environment.
Takeaways
Reflecting is about collecting information, not criticizing.
Identify what energized you in the past year.
Look at your calendar and past events to assess success.
Release systems and practices that no longer serve you.
It's okay to let go of things that are stale or unproductive.
Ask yourself if anyone will notice if you stop doing something.
Make space for new ideas and systems in your business.
Focus on what works for you, not what others are doing.
Feel the excitement for new initiatives you want to start.
Engage with your audience to share your reflections and plans.
#DirectSales #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
E100: 100 Episodes Later: Voices, Wins, and Where We Go Next
Épisode 100
mardi 16 décembre 2025 • Durée 01:00:02
In this celebratory 100th episode of The Other 99%, hosts Lisa Duck and Susan Larimer reflect on their journey, share behind-the-scenes insights, and engage with their audience. They discuss the origins of the podcast, memorable moments, and the evolution of their format. The episode highlights the importance of community and listener engagement, while also looking ahead to future plans and opportunities for growth. The hosts express gratitude for their audience and the connections they've made along the way, culminating in a fun prize giveaway.
Thank you so much for tuning in to our 100th episode. This milestone would not exist without listeners like you who show up, share the show, and make this community feel like home. We also want to send a special thank you to our top sponsors for donating prizes that make this celebration even sweeter. Be sure to click the link below for your chance to win.
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
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