Explorez tous les épisodes du podcast Direct Booking Success Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Unlocking STR Success Through Learning from Others | 30 Sep 2024 | 00:12:22 | |
Are you feeling like your short-term rental business has hit a plateau? You're not alone. Many property managers and hosts reach a point where they've exhausted their own knowledge and strategies. But what if the key to breaking through that ceiling isn't doing more of the same, but learning from those who've already conquered the challenges you're facing? In this episode, we explore the immense value of tapping into collective wisdom within the short-term rental industry. I share my personal journey of transformation and how seeking insights from others revolutionized my approach to property management. "The road to success is rarely a solo journey. It's paved with the lessons we learn from others, the insights we gain from their experiences, and the connections we make along the way." - Jenn Boyles Here's what you'll discover in this value-packed discussion:
Learn why events like summits and conferences are crucial for your business growth. We'll discuss:
Introducing the 2024 Direct Booking Success Summit Get an exclusive preview of this year's summit, featuring:
Hear inspiring success stories from past attendees and learn how their summit experiences translated into tangible business results. "I can hardly wait. Last year was so awesome. This year will be even better." Don't miss this chance to invest in your future and accelerate your journey to direct booking success. Register now at dbssummit.com and prepare to transform your short-term rental business! The key moments on this episode are: 00:00:00 Overcoming Plateaus in Short-Term Rental Business: The Power of Learning from Others 00:00:39 Introduction to the Direct Booking Success Podcast: Navigating the Hospitality Industry 00:01:02 The Importance of Continuous Learning in the Vacation Rental Industry 00:03:30 Harnessing Collective Wisdom: Learning from Industry Experts and Peers 00:05:45 Networking and Collaboration Opportunities at Industry Events 00:07:30 Maximizing ROI: The Long-Term Benefits of Attending Industry Summits 00:09:15 2024 Direct Booking Success Summit: What to Expect and How to Register 00:12:00 Closing Thoughts: Embracing Continuous Learning for Direct Booking Success —---------------------------------------------------------------------- Show notes are available at: https://directbookingsuccess.com/podcast/ GET YOUR FREE TICKET TODAY. In this 3-day FREE online summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers from all over the world. This summit is completely free and online. Save your spot today: | |||
| The Secret to Easier Marketing and More Bookings | 23 Sep 2024 | 00:15:11 | |
Are you feeling overwhelmed by the constant demands of marketing your short-term rental property? You're not alone. Many property managers find themselves caught in a whirlwind of tasks, from social media updates to email campaigns, often without seeing the desired results. It's time to break free from this cycle and discover a more effective approach to marketing your vacation rental. In this episode, we explore how simplifying your marketing strategy can lead to more direct bookings, less stress, and increased success in the competitive world of short-term rentals. "Marketing doesn't have to be a constant source of stress and overwhelm." - Jenn Boyles Here's what you'll discover in this value-packed discussion:
Plus, get a sneak peek into some of the key strategies I'll be covering at the summit, offering you a glimpse of the comprehensive roadmap to transform your marketing and grow your business. Don't miss this opportunity to take control of your marketing and drive more direct bookings with less stress. Your path to simplified, effective marketing starts here! The key moments on this episode are: 00:00:00 Simplifying Marketing for Short-Term Rentals: Boosting Direct Bookings 00:00:26 Welcome to the Direct Booking Success Podcast 00:00:49 The Overwhelm of Short-Term Rental Marketing 00:14:48 Introducing the Direct Booking Success Summit —------------------------------------------------------------------------------ Show notes are available at: https://directbookingsuccess.com/podcast/
In this 3-day FREE online summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers from all over the world. This summit is completely free and online. Save your spot today: https://DBSsummit.com/ Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/ The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/ FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook | |||
| Why Consistency in your Marketing Isn’t Enough for Direct Bookings | 22 Jul 2024 | 00:15:38 | |
Have you been told that consistency is the key to successful marketing? But what if we told you there's a smarter strategy to drive direct bookings for your vacation rental business? In this eye-opening episode, we'll challenge conventional wisdom and reveal why simply being consistent isn't enough. Discover the untapped potential of strategic consistency - a powerful approach that combines consistency with intentionality and data-driven decision-making. It's not just about being consistent, it's about being strategic and consistent. - Jenn Boyles Here's what you can expect from this insightful discussion:
Consistent marketing efforts play a significant role in maintaining brand visibility and attracting potential guests to short-term rental properties. However, it is essential to go beyond mere consistency and focus on strategic marketing activities tailored to the target audience. By harnessing marketing consistency effectively, property managers can build a strong brand presence and drive more direct bookings. Let's dive in and uncover the smarter way to make your marketing efforts not just consistent, but strategically consistent. The key moments in this episode are: 00:00:00 - The Importance of Strategic Consistency 00:04:18 - The Pitfalls of Consistency Alone 00:06:00 - The Importance of Data and Metrics 00:10:28 - Practical Tips for Strategic Consistency Sign up for the FREE Virtual Direct Booking Success Summit: https://directbookingsuccesssummit.com/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub | |||
| From high season to low season – how to increase your bookings | 17 Oct 2022 | 00:09:38 | |
This time of year is not always looking fully booked. Don’t panic! Sometimes that's not a bad thing if you've been really busy over the summer, and you need a bit of a rest or perhaps you're just looking for new ways to get those bookings for this off peak time. So let's talk this through… Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess LinkedIn: https://www.linkedin.com/in/jennboyles Free Marketing Hub Facebook group: https://www.facebook.com/groups/marketinghubforholidayrentals/ | |||
| Building treehouses and marketing with Sarah Orchard | 10 Oct 2022 | 00:36:50 | |
Ever wondered how one of those ‘Escape to the Country TV episodes turned out? This week I speak with Sarah Orchard. Sarah is a marketing consultant and creator of fully-booked.com and host with her husband Adrian of the Hudnails Hideout Treehouse. Sarah and Adrian were guests on the British TV show ‘Escape to the Country’ when they were looking for their own piece of land to build a holiday rental business. Sarah chats to us about the importance of the customer journey experience and the importance of your email list. Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess LinkedIn: https://www.linkedin.com/in/jennboyles CONNECT WITH Sarah Orchard: Website: https://get-fully-booked.com Website: https://hudnallshideout.co.uk Facebook: https://www.facebook.com/GetFullyBookeddotcom LinkedIn: https://www.linkedin.com/in/sarahorchard | |||
| You don't have to do it all to still have Direct Booking Success | 03 Oct 2022 | 00:11:28 | |
Wow! I have just wrapped the second Direct Booking Success Summit! I really hope you were there. But just in case you missed it, today I'm going to chat about my own presentation which was – You don't have to do it all to still have direct booking success. I hope you enjoy it. Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ | |||
| Behind the scenes of the Direct Booking Success Summit | 26 Sep 2022 | 00:10:42 | |
The Direct Booking Success Summit is nearly here! I just wanted to say a few ‘thank-you's’ to the people behind the scenes and to let you know what we have in store for you at the summit this week. Plus I’ll give you a look at awesome prizes and VIP content on offer, I can’t wait to see you there. Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ Join me at the online Direct Booking Success Summit (27-29 September 2022) https://www.directbookingsuccesssummit.com | |||
| Who do you want to welcome into your home with Louise Brace | 19 Sep 2022 | 00:20:52 | |
In today's episode, I speak with Louise Brace, owner of Rental Tonic who helps owners and hosts create direct booking strategies for their Direct Booking websites and other channels. Louise is a copywriter and digital marketing strategist and is also speaking at the Direct Booking Success Summit this year Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ CONNECT WITH Louise Brace: Website: https://rentaltonic.com Facebook: https://www.facebook.com/RentalTonic Instagram: https://www.instagram.com/lou_brace LinkedIn: https://www.linkedin.com/in/louisebrace/ Join me at the online Direct Booking Success Summit (27-29 September 2022) https://www.directbookingsuccesssummit.com | |||
| Of mice and being 95% book direct with Heather Bayer | 12 Sep 2022 | 00:34:08 | |
Today we speak with serial entrepreneur Heather Bayer who has been immersed in the vacation rental industry for over 25 years. In this episode, Heather shares her story and also what is coming up for her since selling her 95% book direct, 20-year-old company in Canada earlier this year. Hear how the idea was born for her to leave the UK and head to Cottage Country in Ontario, Canada. And how the direct booking landscape looked in 2003, what’s changed and what the future may hold. Heather also shares another terrible Airbnb shut down story and gives some top reasons to take direct bookings. Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ CONNECT WITH Heather Bayer: Websites: https://www.vacationrentalformula.com/ Podcast: https://podcasts.apple.com/gb/podcast/vacation-rental-success/id599200191 Instagram: https://www.instagram.com/cottageguru/?hl=en Facebook group:https://www.facebook.com/groups/business.of.str.property.management Linkedin: https://www.linkedin.com/in/heather-bayer-8773986/?originalSubdomain=ca Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com | |||
| Pizza parties and sustainability with Bob Garner | 05 Sep 2022 | 00:32:52 | |
Put your hands up if you believe that sustainability should be a core part of your business. Now keep your hand up if you are already implementing sustainable actions. How did you do? This is just a snippet of my conversation with Bob Garner, another speaker at this year’s Direct Booking Success Summit, starting on the 27th of September. Bob owns and operates Casal dei Fichi, six holiday apartments in Le Marque Italy. His other passion is that he spends a lot of time on environmental issues. Trying to persuade our industry to adopt sustainable practices and attract and retain guests who are looking to stay sustainably. Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ CONNECT WITH Bob Gardner: Website: https://www.casaldeifichi.com Linkedin: https://www.linkedin.com/in/bob-garner-%E2%93%A5%F0%9F%8C%B3-75a73727/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com | |||
| Failure, success and hospitality with Yvonne Halling | 29 Aug 2022 | 00:44:46 | |
Ever thought of what it would be like to start your own B&B business in a foreign country, virtually on your own with children? That is what today’s guest, Yvonne Halling did. And that’s only the start of her amazing story of reinvention. Yvonne Halling is a speaker at this year's Direct Booking Success summit this September. Yvonne's jaw-dropping story will have you hooked from start to finish. Plus, she has some fantastic nuggets of advice on how to fill your rooms throughout the year. Topics discussed
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ CONNECT WITH Yvonne Halling: Website: https://www.bedandbreakfastcoach.com YouTube: https://www.youtube.com/c/YvonneHallingTransformationalBusinessCoach Facebook: https://www.facebook.com/CoachingforBedandBreakfastOwners/ Linkedin: https://www.linkedin.com/in/yvonnehalling/ Instagram: https://www.instagram.com/bedandbreakfastcoach/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com | |||
| Getting bookings in your calendar with Kelly Odor | 22 Aug 2022 | 00:19:02 | |
Hello and welcome to episode 9. Today I am chatting with another returning Direct Booking Success Summit speaker, it’s Kelly Odor; Marketing Director at Bookster. Kelly is an accomplished leader with 22 years of experience in the areas of marketing, business development, product development, and strategic planning within multiple industries. She is frequently recognised for her expertise at industry-wide events, and the Direct Booking Success Summit is no different. I’m thrilled to have her back again to speak. This year, Kelly will be speaking on simple techniques to attract the people you want. Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess LinkedIn: https://www.linkedin.com/in/jennboyles CONNECT WITH Kelly Odor: Website: https://www.booksterhq.com/ Instagram: https://www.instagram.com/booksterhq/ Linkedin: https://www.linkedin.com/in/kelly-odor/?originalSubdomain=uk Twitter: https://twitter.com/kelly_odor Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com | |||
| Bringing in the guest experience with Jodi Bourne | 15 Aug 2022 | 00:29:25 | |
Welcome to episode 8, in this episode I speak with my good friend and fifth-generation Texan, Jodi Bourne (no relation to Jason!). We delve into Jodi’s specialisations in the rental industry plus a quick peek into what Jodi will be delivering in the Direct Booking Success Summit in September. Jodi helps busy and frustrated hosts build a badass vacation rental business that WOWS their guests and increases direct bookings. She works with vacation rental, glamping, and boutique property management companies to build rewarding and successful hospitality businesses, create curated guest experiences and market their properties off of online travel agent sites like Airbnb and VRBO. Plus Jodi’s an advocate for industry-wide professionalism, sustainable tourism and booking direct. Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess LinkedIn: https://www.linkedin.com/in/jennboyles CONNECT WITH Jodi Bourne: Website: https://jodibourne.com/ Facebook: https://www.facebook.com/HeyJodiBourne Instagram: https://www.instagram.com/heyjodibourne Linkedin:https://www.linkedin.com/in/jodibourne/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com | |||
| The Truth About Airbnb Income, Hint… It’s Not What You Think with Lauren Madewell | 15 Jul 2024 | 00:37:32 | |
Uncover the truth behind the myths of Airbnb passive income. Are you tired of hearing promises of "get rich quick" and effortless rental riches? In this conversation, Lauren Madewell, Operations Manager of Auntie Bellham’s Cabin Rentals, pulls back the curtain on the realities of running a successful vacation rental business. With over a decade of hands-on experience, Lauren shares her hard-earned wisdom on what it truly takes to thrive in the competitive short-term rental market. From debunking the "passive income" myth to exploring the spectrum of hospitality, this episode offers a refreshingly honest perspective. In this episode, you will be able to:
About Lauren Madewell Lauren Madewell, the seasoned operations manager at Auntie Bellhalm’s Cabin Rentals in the picturesque Spooky Mountains, brings a wealth of experience and a unique familial connection to the vacation rental industry. Her journey from joining the family business over a decade ago to witnessing the shifts in customer behavior, property management, and the influx of new property owners in the market offers an insightful perspective. With a down-to-earth and pragmatic approach, Lauren offers practical advice and genuine insights into the nuances of creating sustainable passive income through Airbnb. Her deep understanding of the industry and the evolving landscape makes her a trusted resource for property owners looking to navigate the world of short-term rentals effectively. Connect with Lauren and Auntie Bellum’s Cabin Rentals: Website: https://www.auntiebelhams.com/ Instagram: https://www.instagram.com/auntiebelhamscabinrentals/ Facebook: https://www.facebook.com/auntiebelhamscabins/ Tiktok: https://www.tiktok.com/@auntiebelhams https://linktr.ee/auntiebelhams ** Exclusive offer for DBS Podcast Listeners: Take advantage of the 15% OFF when you stay at Auntie Bellham’s Cabin Rental ** The key moments in this episode are: 00:00:00 - The Myth of Passive Income on Airbnb 00:03:18 - Family Business Legacy and Transition 00:07:04 - Evolution of the Vacation Rental Industry 00:09:15 - Changing Dynamics with Property Owners 00:12:50 - Managing the Complexities of Property Management 00:13:26 - The importance of communication in business operations 00:16:15 - Inside Out Hospitality 00:19:29 - Creating a Culture of Hospitality 00:22:02 - Hospitality in Action 00:25:37 - Engaging Content Strategy 00:27:21 - Standing Out Through Personality and Hospitality 00:28:39 - Leveraging National Days for Content Creation 00:31:34 - Importance of Guest Interactions and Trust 00:33:45 - Direct Booking Success and Guest Savings FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: | |||
| More than just accommodation with Di Hammill | 08 Aug 2022 | 00:26:38 | |
Do you like the idea of adding additional services to your rental offer or perhaps you want to provide some activities for your guests but aren’t sure what you can deliver? Then this episode is for you. I spoke with Di Hammill, one of the Direct Booking Success Summit returning speakers from last year and she has a great presentation to share at this year’s summit so stay tuned to find out more. Di is not only a glamping site owner and activity provider but a qualified teacher, a Permaculture designer, a natural beekeeper, an archery GB instructor, a blackbelt in TaeKwonDo, a survival medic, a NNAS navigation tutor plus a natural navigation tutor, and a Member of the Association of Foragers. Di is seen as one of the country's leading experts in simple, natural lifestyle and self-reliance and is often asked to comment in the media or speak at national shows about various aspects of her work. Topics discussed:
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ CONNECT WITH Di Hammill: Website: https://www.wildharvest.org Facebook: https://www.facebook.com/thetipifolk Instagram: https://www.instagram.com/wildharvest_tipis_and_courses/ Linkedin: https://www.linkedin.com/in/wildharvestschool/ Join us at the virtual Direct Booking Success Summit (27-29 September 2022), head to https://directbookingsuccesssummit.com/ to get on the waitlist. | |||
| How to get the most out of the Direct Booking Success Summit | 01 Aug 2022 | 00:08:53 | |
Think about a goal you would like to achieve in your business …. but you only had 24hrs to do it. Do you think you could achieve it? Or would you be completely overwhelmed? This week, not only do I tell you about the rest of the amazing speakers at this year's Direct Booking Success Summit but I also give you a few tips on how to get the most out of the summit for you and your business. Topics discussed
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Direct Booking Success Summit Speakers mentioned in this episode: Elaine Watt – https://stayworcestershire.co.uk Sarah Orchard – https://get-fully-booked.com Yvonne Halling – https://www.bedandbreakfastcoach.com Neely Khan – https://neelythere.co.uk Bob Gardner – https://www.casaldeifichi.com Louise Brace – https://rentaltonic.com Damian Sheridan – https://bookdirect.show And me… Jenn Boyles – https://directbookingsuccess.com CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022). | |||
| The why and who of the Direct Booking Success Summit | 25 Jul 2022 | 00:07:28 | |
This week we are asking the question, Why? Why did I start the Direct Booking Success Summit last year? Well, it's quite simple, we all work for ourselves and it can get a little lonely out there. I just knew it would be a great idea to pull together a collection of experts in one place to share their knowledge and have a safe space to bounce ideas off of like-minded businesses and to meet and greet new faces. Plus I'll tell you a bit about a few of the great speakers we have this year! Topics discussed
CONNECT WITH Jenn Boyles Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess LinkedIn: https://www.linkedin.com/in/jennboyles/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022) Direct Booking Success Summit Speakers mentioned in this episode: Heather Bayer – https://www.vacationrentalformula.com Julie George – https://milliondollarhost.com.au Jodi Bourne – https://jodibourne.com Di Hammill – https://www.wildharvest.org Si Ranshaw – https://www.siranshaw.com Michelle Woodman – https://ditchurota.co.uk Kelly Odor – https://www.booksterhq.com Tyann Marcink – https://tyannmarcink.com Kate Stinchcombe-Gillies – https://touchstay.com | |||
| Direct Booking Success Summit Overview | 18 Jul 2022 | 00:08:57 | |
It's happening again, after my crazy idea to hold an online summit in 2021 the Direct Booking Success Summit is back for a second year - 27th to the 29th of September 2022. I was so grateful for the amazing responses from people around the world for the last summit, that I had to do it again, but this time even better; with bonus content on the 30th of September and the choice of two All-access Passes with even more goodies packed with value. I can’t wait to see you there! Topics discussed • Direct Booking Success Summit – 27th to the 29th of September 2022 • Three days of speaker presentations for achieving direct bookings through marketing • This summit is completely online, which means you don't have to fly or drive anywhere • Each presentation is free to view for 24hrs • There will be live events happening in a special Facebook Group • Two All-access Passes with bonus content and live sessions on the 30th September 2022 CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022). | |||
| What I wish I had known | 11 Jul 2022 | 00:11:30 | |
Growing up in the hospitality industry gave me a unique insight into its ups and (smelly 😊 ) downs! In today’s episode, I give you some insight into my background, growing up in hospitality, my creative education, and managing properties around the world. I let you in on some of the things I wished I had known in the hope that it will help you in your quest to direct booking success Topics discussed
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022). | |||
| Marketing and your guest’s booking journey | 11 Jul 2022 | 00:06:40 | |
Today’s episode is all about using marketing to guide your guests on their booking journey. The similarities between dating and marketing and creating a waffle-free strategy for your guests to know, like, and trust you; allowing them to take action and book direct with you. Topics discussed
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022). | |||
| Direct Bookings aren’t for everyone | 11 Jul 2022 | 00:09:39 | |
Hello and welcome to the very first episode of the Direct Booking Success Podcast. Today’s episode is all about why Direct bookings can be the best way to take control of your property and profits but not necessarily for everyone. I am your host Jenn Boyles and I am so looking forward to sharing lots of stories and providing lots of value to those who want to achieve more direct bookings, decrease your dependency on OTAs whilst increasing your profits and control over your business. Whether you are an Airbnb host, short-term rental owner, property manager, or investor, each week I will share business and marketing strategies to help you build your own business. I will also bring you the best in the industry to share their knowledge along with owners and managers to talk about what they are doing to achieve their own direct booking success. Topics discussed
CONNECT WITH Jenn Boyles: Website: https://directbookingsuccess.com/ Facebook: https://www.facebook.com/directbookingsuccess Instagram: https://www.instagram.com/directbookingsuccess/ LinkedIn: https://www.linkedin.com/in/jennboyles/ Join me at the virtual Direct Booking Success Summit (27-29 September 2022). | |||
| Direct Booking Success Podcast | 04 Jul 2022 | 00:02:24 | |
Hi! I’m Jenn Boyles. If you are looking to achieve more direct bookings to decrease your dependency on the OTAs and increase your profits and control over your business, then this is the podcast for you! Whether you are an Airbnb host, short-term rental owner, property manager, or investor, each week I will share business and marketing strategies to help you build your own business. I will also bring you the best in the industry to share their knowledge along with owners and managers to talk about what they are doing to achieve their own direct booking success. Join me at the virtual Direct Booking Success Summit (27-29 September 2022).
For more, see: directbookingsuccess.com | |||
| Ditch the Facebook Group for Advice on the Right Property Management Software with John Stokinger | 08 Jul 2024 | 00:28:37 | |
Are you frustrated by the endless opinions on property management software for Airbnb hosts? Still struggling to find the right fit for your short-term rental business? You're not alone. The quest for the perfect solution can be overwhelming, leaving you confused and without a clear path forward. It's time to break free from unhelpful advice and take a strategic approach to finding software that truly meets your needs. The key isn't blindly following the crowd, but asking the right questions and understanding your unique business requirements. Navigating property management software options doesn't have to be daunting. By focusing on your specific needs and goals, you can cut through the noise and find a solution that works for you. “Ask yourself some questions before you start asking questions. Write them down. These are the types of things that you should have.” - John Stokinger In this episode, you will be able to:
My special guest for this episode is John Stokinger. John Stokinger brings a wealth of experience to the table as the Direct Booking Successor of sales for Direct Booking Success. With a background in digital marketing and senior solution consulting, he has a unique perspective on the vacation rental industry. Having worked with various companies in the technology and vendor side of the industry, John's insights and expertise provide valuable input on topics such as choosing the right property management software, scaling short-term rental businesses, and integrating payment processors with rental software. His engaging and candid approach makes him an excellent guest to gain practical knowledge and informed decision-making strategies for property managers and hosts looking for software solutions. Connect with John and Direct: directsoftware.com **SPECIAL OFFER** Mention the podcast and Direct will waive the website build cost! Offer valid until July 22, 2024. The key moments in this episode are: 00:05:30 The Frustration with General Software Questions 00:06:57 Qualifying Questions for Selecting Property Management Software 00:09:41 The Cost Consideration in Choosing Software 00:11:18 Exploring Ancillary Solutions for Property Management 00:12:45 Importance of Demoing Multiple Property Management Solutions 00:14:13 Adapting Software Solutions for Growth 00:16:26 Innovations in Software Development 00:18:33 The Challenges of Moving to Book Direct 00:21:55 Key Questions for Short Term Rental Business Software 00:24:47 Customer Service is Key 00:26:20 Direct's Cost-Effective Website Solution 00:26:43 Special Offer from Direct FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: | |||
| The Key to Turning Your Location into Direct Bookings (and Happy Canada Day!) | 01 Jul 2024 | 00:15:02 | |
Imagine being able to captivate guests from around the world with the sheer allure of your vacation rental's location. What if you could weave the unique charm, cultural richness, and natural wonders of your area into an irresistible narrative that resonates deeply with travelers seeking authentic experiences? This episode unveils the secrets to doing just that, empowering you to harness the power of your locale and skyrocket your direct bookings. With practical insights from seasoned industry experts, you'll discover how to uncover the distinct selling points of your destination. From quirky local trivia and traditions to breathtaking landscapes and hidden gems, learn to craft a compelling story that transports potential guests to your doorstep before they even arrive. Prepare to be inspired by real-world examples of hosts and managers who have mastered the art of leveraging their location's appeal through engaging websites, captivating social media content, and the magic of storytelling. It isn't about hot tubs or fire pits or a house that lives. This is about the unique experience your guests will have when they stay with you. - Jenn Boyles In this podcast episode, I was joined by Annette Arsenault, owner and manager of Quayside Quidi Vidi Vacation Rental in St. John’s, Newfoundland and Labrador and Kendra Badoe, vacation rental property manager at Suite Harmony in Ontario. Connect with Annette Arsenault and Kendra Badoe:
Here's what you can expect to gain from this episode:
The key moments in this episode are: 00:00:00 - Introduction to Direct Booking Success 00:01:11 - The Canadian Advantage 00:05:21 - Leveraging Your Location 00:11:06 - Importance of Direct Bookings FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub | |||
| Avoid Bad Guests: Trust Marketing for Vacation Rentals with Leo Walton | 24 Jun 2024 | 00:24:52 | |
Does this sound familiar? You've been told to rely on Airbnb reviews to trust your short term rental guests, but still end up with stained sheets and broken furniture. The frustration of not knowing who's booking on your website is real. But what if there's a better way to know your guest and build trust from the start? Let's uncover the effective trust marketing strategies and guest verification secrets for property managers. Say goodbye to guest damage and hello to enhanced guest experience through local partnerships. Get ready to level up your direct bookings and guest satisfaction. The name of the game is to run your business most efficiently and most effectively. So I think one of the things that investing heavily in trust can do is it can help you professionalize to the point where you can actually get more value out of a listing and what is in. - Leo Walton My special guest is Leo Walton In this episode, you will be able to:
Leo Walton, the co-founder and vp of growth for Superhog, is a seasoned professional with a background in hospitality and a strong customer-centric approach. His journey from the early days of the tech-enabled home sharing space to co-founding Superhog has equipped him with invaluable insights into trust marketing strategies, guest verification, and risk management in the short-term rental industry. Leo's passion for creating a seamless, trustworthy experience for both hosts and guests shines through in his work, making him a trusted expert in the field. With a keen understanding of the challenges and opportunities in the industry, Leo offers practical and effective solutions for property managers seeking to elevate their guest experiences and drive direct bookings through local partnerships and trust-based marketing strategies. Connect with Leo: Website: https://superhog.com/ ** Take advantage of the FREE Screening of your STR Business for 60 days ** Linkedin: https://www.linkedin.com/in/leo-walton-aa59bb25/ The key moments in this episode are: 00:00:00 - Misconceptions about Direct Bookings 00:01:01 - Introduction to Trust Marketing 00:02:39 - Importance of Trust Building 00:05:56 - Leveraging OTAs as a Marketing Channel 00:08:23 - Building Trust from Pre-Arrival to Post-Stay 00:12:05 - Importance of Trust in Short-Term Rental Business 00:13:51 - Maximizing Revenue and Repeat Bookings 00:16:45 - Challenges Faced by Property Managers 00:18:52 - Establishing a Brand and Local Networking 00:21:29 - The Story Behind "Superhog" and Guest Misadventures 00:23:48 - How to Engage with the Podcast 00:24:30 - Conclusion and Next Steps 00:23:48 - Importance of Listener Feedback 00:23:48 - Teaser for Next Episode FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: | |||
| How to Transform Unhappy Neighbours into Allies to Keep the Peace for your Airbnb with Chris Cade | 17 Jun 2024 | 00:29:53 | |
Does the struggle with community resistance to Airbnb sound all too familiar? You may have been advised to simply follow the standard Airbnb route, only to find yourself frustrated and worried about potential problems with neighbors and the community. The lack of results can lead to stress and sleepless nights, leaving you feeling stuck and unsure of how to move forward. But what if there's a better, more effective way to overcome community resistance and create a thriving vacation rental business? Let's dive into proven strategies that can put your worries to bed and pave the way for direct booking success. I want to know that I know who's at my place. I want to know that my neighbors are happy and my places are safe in good hands and it's not being destroyed. And that, that's what success is to me. - Chris Cade In this episode, you will be able to:
My special guest is Chris Cade Chris Cade, the CEO of Saasberry and founder of Private B and B, brings a wealth of experience and creativity to the vacation rental industry. His journey into the business began over 25 years ago, driven by a passion for fishing and a vision to create lakefront cabins. Overcoming community resistance and navigating through regulatory challenges, Chris devised innovative solutions, ultimately leading to a successful direct booking initiative. His approach prioritizes building meaningful relationships with guests, resulting in a loyal following and a unique niche market within the industry. Chris's story is a testament to the power of personalized guest experiences and leveraging local connections for rental success. Connect with Chris: Facebook: www.facebook.com/PrivateBnb ** Take advantage of 15% off an annual subscription of PrivateBnB by using promo code: DBS head over - www.privatebnb.com/dbs for more details** The key moments in this episode are: 00:00:00 - Overcoming Community Challenges 00:04:14 - Early Days of Renting Cabins 00:09:00 - Community Relationships 00:11:47 - Niche Targeting and Ideal Guests 00:13:33 - Challenges of Remote Properties 00:14:09 - Discovering Niche Markets 00:16:33 - Expanding to New Niches 00:20:54 - Creating Private BNB 00:25:27 - The Non-Commercial Market 00:26:59 - Direct Booking Success 00:27:27 - Special Offer for Listeners 00:28:10 - Connecting with Chris 00:28:28 - Sharing Stories 00:29:25 - Taking Action 00:29:34 - Closing Remarks FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join... | |||
| Starting an Online Travel Agency in Canada to Help Hosts with Dany Papineau | 10 Jun 2024 | 00:29:56 | |
Are you ready to hear about an unexpected journey that led to the creation of an online travel agency in Canada? Get ready to be surprised as Dany Papineau shares his story of starting the very first Canadian booking platform called We Chalet. You won't believe the twists and turns that led him to carve out a niche in the travel industry that no one saw coming. Stay tuned to find out how this new approach is revolutionizing the way hosts and property managers connect with travelers. This is a story of determination, innovation, and a quest to bring the world closer to nature. Don't miss out on this unique and inspiring tale of entrepreneurial success. We connect together to nature adventure. It's a group, usually. It's always with people. And the chalet is like the emotion that you have. You know, you're with a loved one, you're chilling. You're, like, usually connected to some outdoor activity, nature. So for me, this is the idea of the brand is like, we connect together to nature - Dany Papineau My special guest is Dany Papineau Dany Papineau, the founder of We Chalet, is a seasoned property manager and a notable figure in the Canadian short-term rental sector. With a background in the film industry, Dany's foray into short-term rentals commenced with the unexpected success of his initial property on Airbnb. This propelled him into the role of a sought-after virtual property manager. Recognizing the limitations of urban-centric platforms for properties located in natural settings, Dany's entrepreneurial acumen led to the creation of We Chalet, marking a significant stride as the first Canadian booking platform. His practical understanding of the challenges faced by hosts and property managers, along with his forward-thinking approach, establishes Dany as a pivotal voice in the industry. In this episode, you will be able to:
Connect with Dany and WeChalet: LinkedIn: https://www.linkedin.com/in/danypapineau/ Explore WeChalet at: https://wechalet.com/en/ **Take advantage of WeChalet’s FREE Host Onboarding and Importation of your Airbnb listings. More details on their website** The key moments in this episode are: 00:00:00 - Introduction & Background 00:02:00 - Dany's Journey into Short Term Rentals 00:07:43 - Legal Battle with the Canadian Government 00:10:43 - Evolution of Vacation Rental Market 00:13:15 - Host-Centric Approach of We Chalet 00:13:29 - The Importance of Multiple Booking Locations 00:14:45 - WeChalet: A Solution for Property Managers 00:17:53 - Challenges of Being an OTA 00:20:00 - Differentiating WeChalet 00:25:25 - Expansion and Collaboration 00:26:16 - Property Manager Integration 00:26:47 - Global Expansion 00:27:31 - AI Implementation 00:28:11 - Heart-Led Approach 00:29:00 - Next Episode Preview FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes... | |||
| Milestone: What I've learned in creating 100 episodes of the DBS Podcast | 03 Jun 2024 | 00:12:12 | |
Did you know that creating a successful podcast isn't just about the content? Imagine reaching the top ten on Apple podcasts in the very first week - sounds impossible, right? Well, that's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast. Marketing is essential to your short term rental business if you want more bookings. And not only more bookings, but more direct bookings. - Jenn Boyles In the 100th episode, she reveals the surprising truth about marketing for direct bookings and the essential strategies she's learned in the past two years. But what's even more unexpected is the lack of diversity in the short-term rental industry, a revelation that might change your perspective. In this episode, you will be able to:
Get ready to be amazed as Jenn shares insights from some of the most brilliant minds in the industry and unveils the secret to direct booking success. It's a milestone worth celebrating, and the wisdom shared is nothing short of game-changing. Stay tuned for the unexpected journey that's about to unfold. The key moments in this episode are: 00:00:00 - Celebrating 100 Episodes and Two Years of Success 00:01:21 - The Purpose Behind Starting the Podcast 00:04:54 - Importance of Consistent Marketing 00:07:08 - Lack of Diversity in the Industry 00:09:53 - Defining Direct Booking Success FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub | |||
| Developing Guest Trust for Direct Bookings: A UK Host's Perspective with James Varley | 27 May 2024 | 00:30:42 | |
Does this sound familiar? You're struggling to make the switch from long-term to short-term rentals, and you've been told to rely solely on OTAs for bookings. But the pain of high commission fees and lack of control over your business has left you feeling frustrated and stuck. It's time to break free from the OTA dependency and take back control of your booking success. Let's explore how you can maximize direct bookings and increase guest trust for your vacation rentals. I think education has never been more important in the short term rental world. We've got so many things across the world that we're dealing with, including regulation, including legislation that different countries are bringing in different tax changes, we've got new companies entering the space all the time, we've got different booking trends, so many different things that people need to be aware of. - James Varley My special guest for this episode is James Varley. James Varley, the founder of the Holiday Cottage Handbook, who has a rich background in property investment and a successful transition from long-term rentals to managing holiday lets in the UK. James's journey is a testament to his expertise in navigating the nuances of the short-term rental industry and building direct booking success. With a strong emphasis on sustainable business practices and a genuine passion for sharing knowledge, James has become a trusted voice in the industry. Through his various platforms, including a free downloadable ebook, an engaging blog, and a weekly podcast featuring industry experts, James is dedicated to providing valuable insights and support for property owners looking to maximize their direct bookings. His commitment to empowering others in the short-term rental space makes him a valuable ally for those seeking to thrive in the industry. In this episode, you will be able to:
Connect with James and Holiday Cottage Handbook Website: https://www.holidaycottagehandbook.com/ Facebook: https://www.facebook.com/holidaycottagehandbook/ Instagram: https://www.instagram.com/hchandbook/ The key moments in this episode are: 00:00:30 - Getting into the Short Term Rentals World 00:05:43 - Building Relationships with Neighbors 00:08:37 - Core Mission of Holiday Cottage Handbook 00:10:46 - Importance of Education in Short Term Rentals 00:12:01 - A to Z Resource and Podcast Series 00:13:34 - Booking Trends and Content Development 00:14:48 - Defining the Industry 00:17:10 - Vacation Rentals vs. Short Term Rentals 00:18:40 - Common Pitfalls and Education 00:24:03 - Involvement in Regulation 00:27:47 - Importance of Booking Direct 00:28:07 - Convincing Guests to Book Direct 00:28:29 - Trust and Convenience in Booking 00:28:52 - Time and Effort in Direct Booking 00:29:23 - Connecting with James and Holiday Cottage Handbook FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: | |||
| How to Market Your Rural vs Urban Vacation Rentals to Attract More Direct Bookings with Brianne Hamilton | 20 May 2024 | 00:24:15 | |
If you're feeling overwhelmed by the thought of keeping up with the regulations and legislation for short-term rentals, and you're worried about the impact it could have on your business, then you are not alone! The risk of waking up to a sudden shut down of your entire rental operation can be a real cause for concern, especially in the face of ever-changing regulations and laws. It's a lot to keep track of and it's a risk that many property managers are facing in today's market. You have nothing to lose by putting together a website or, you know, leveraging the PM's to do it for you and just having that available access to get direct booking. - Brianne Hamilton In this episode, you will be able to:
My special guest for today's episode is Brianne Hamilton. Brianne Hamilton is the co-owner of Junction House property management company in Ontario, Canada, brings a wealth of experience in transitioning from long-term to short-term rentals. With a portfolio spanning urban city centers and rural vacation properties, Brianne's insights into managing diverse rental types and locations provide invaluable strategies for increasing direct bookings and navigating the impact of regulations on short-term rentals. Her background in marketing and real estate investing infuses a creative and thoughtful approach to property management, ensuring a unique and optimized guest experience for each distinct property. Connect with Brianne: https://www.instagram.com/junctionhousepm/ https://www.instagram.com/junctionhousegetaways/ Avail Brianne’s Complimentary Property Revenue and Occupancy Analysis to listeners: https://jhp.myflodesk.com/podcastfreebie The key moments in this episode are: 00:00:00 - Introduction and Background 00:02:36 - Portfolio Expansion 00:08:45 - Operational Challenges 00:10:02 - Marketing Strategies 00:11:42 - Amenities and Guest Experiences 00:13:54 - Pros and Cons of Urban Market 00:14:57 - Rural Market Unique Opportunities 00:16:15 - Regulatory Concerns and Industry Impact 00:19:13 - Local Community Engagement 00:21:30 - Direct Booking Success and Freedom FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess | |||
| Reviving Your Marketing After a Busy STR Season | 16 Sep 2024 | 00:09:06 | |
As the busy season winds down, are you finding your calendar looking a little sparse? It's a common challenge for short-term rental hosts, but don't let those empty autumn weeks cause you undue stress. In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures. In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures. "Marketing is something that does need a bit of weed time. It isn't a silver bullet that you could just launch at the last minute to save the day." - Jenn Boyles Here's what you'll discover in this value-packed discussion:
The key moments on this episode are: 00:00:00 Strategies for Boosting Off-Peak Bookings in Your Vacation Rental 00:00:51 Introduction to the Direct Booking Success Podcast 00:01:14 The Importance of Consistent Marketing for Vacation Rentals 00:04:42 Effective Marketing Strategies for Filling Empty Calendars 00:08:45 Promotion of the Direct Booking Success Summit —---------------------------------------------------------------------------------- Show notes are available at: https://directbookingsuccess.com/podcast/ In this 3-day FREE virtual and global summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers. This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/ Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/ The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/ FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub | |||
| From Corporate to Cash Flow Queen: How I Built a Midterm Rental Empire with Vivian Yip | 13 May 2024 | 00:30:48 | |
Discover the shocking truth behind the explosive growth of midterm rentals! One entrepreneur's journey from escaping the corporate world to building a thriving business that's recession-proof. Learn the unexpected strategy that transformed a six-figure job into financial freedom and sustainable success. Find out how this laid-back, casual approach to hospitality could be the game-changer you've been searching for. Get ready to dive into the surprising world of midterm rentals and unlock the secrets to building a business that stands the test of time. Stay tuned for the eye-opening revelations ahead! It's important for you to have a well rounded business, be well connected. And I hate to say it so cliche, but your network is your net worth. - Vivian Yip In this episode, you will be able to:
My very special guest this episode is Vivian Yip. Vivian is the founder of Hestia by Corporate Rentals USA, boasts an extensive corporate background, including a significant tenure at Apple, where she played a pivotal role in the launch of the iPhone twelve during the challenging times of the pandemic. Leveraging her expertise, Vivian has successfully transitioned into real estate investing, amassing a notable portfolio of nine properties in Austin, Texas. Her accidental foray into midterm rentals, prompted by the need to secure her revenue stream during the pandemic, has equipped her with invaluable insights into the nuances of this emerging trend. With a focus on furnishing tips, successful direct booking strategies, and adeptly navigating rental regulations, Vivian's expertise offers property owners a comprehensive guide to diversifying their revenue streams and embracing the opportunities presented by midterm rentals. Connect with Vivian: Instagram: https://www.instagram.com/vivianyip_official/ Tiktok: https://www.tiktok.com/@vivianyipofficial The key moments in this episode are: 00:00:00 - Introduction and Background 00:03:47 - Exploring Midterm Rentals 00:09:17 - Unique Needs of Midterm Rental Guests 00:10:39 - Lead Generation for Midterm Rentals 00:13:28 - Community and Neighbors 00:14:21 - Challenges with Neighbors and Guests 00:15:22 - Advantages of Midterm Rentals 00:16:31 - Getting Started with Midterm Rentals 00:19:36 - The Hestia Brand and Future Trends 00:25:12 - Direct Booking Success and Business Stability 00:28:56 - Diversification is Key 00:29:13 - Gratitude and Links 00:29:29 - The Power of Midterm Rentals 00:29:52 - Inspiring Success Story 00:30:18 - Closing Remarks FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: | |||
| Short-term Rental Alliance Building 101: Getting a Seat at the Regulatory Table with Dana Lubner | 06 May 2024 | 00:29:47 | |
Here's a little secret you might not expect: Short-term rental regulations are shaping up to be the next big battleground for hosts and policymakers. But don't worry, there's a way to navigate this challenging landscape and advocate for fair regulations that protect your business. You won't believe the strategies and resources available to host communities worldwide. Ready to uncover the surprising world of short-term rental advocacy and regulations? Stay tuned to find out how you can be part of this game-changing movement. You have to be proactive or you become inactive. The best way to protect the future of your business is to really be taking a proactive stance and looking at how you can professionalize and create an organization that has the sustainability to last beyond just a regulatory battle. - Dana Lubner In this episode, you will be able to:
My special guest in this week's episode is Dana Lubner. Dana is the director of community development at Rent Responsibly, is a prominent figure in the short-term rental industry. With a background in property management and a pivotal role in establishing Mile High Hosts, Denver's short-term rental alliance, Dana has demonstrated a deep commitment to advocating for fair regulations and sustainable hosting communities. Her extensive experience and contributions to the "How to Save Your Vacation Rental Business" podcast reflect her expertise in navigating regulatory challenges and shaping the future of the short-term rental landscape. Dana's dedication to equipping hosts with essential tools and resources positions her as an invaluable asset for those seeking to thrive in an ever-evolving regulatory environment. Learn more about Rent Responsibly Website: www.rentresponsibly.org Rent Responsibly Network: https://network.rentresponsibly.org Connect with Dana: LinkedIn: https://www.linkedin.com/in/danalubner/ **Dana is also open to do advocacy and leadership 1:1 consulting calls. For more details, go to this link - https://meetings.hubspot.com/dlubner** The key moments in this episode are: 00:00:08 - Introduction to Direct Booking Success Podcast 00:00:36 - Importance of Advocacy and Regulations 00:02:51 - Building Local Alliances 00:07:21 - Evolution of Advocacy 00:10:38 - Importance of Advocacy and Education 00:15:31 - Importance of Local Short Term Rental Alliance 00:16:25 - Resources for Advocacy and Leadership 00:18:45 - Collaborative Regulation Approach 00:20:52 - Impact of Regulations 00:24:57 - Rent Responsibly's Support and Services FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: | |||
| How a Retired Couple Discovered Direct Bookings for their 14 Apartments with Michael Guildford | 29 Apr 2024 | 00:18:05 | |
Discover how a retired couple turned their 14-property business into a direct booking powerhouse, defying the odds in their golden years. But the unexpected twist in their journey will leave you on the edge of your seat. Stay tuned to find out how they overcame a shocking setback and harnessed the power of technology to boost their business value. It's a story of resilience, innovation, and the surprising secret to unlocking direct booking success that you won't want to miss. The best business you've ever owned is the one you just sold for seven figures. And direct bookings, that data list increases the value of your business. That gives your business something to actually sell. - Michael Guildford In this episode, you will be able to:
My special guest is Michael Guildford Michael Guildford, an established figure in property management hailing from Brisbane, Australia, has delved into the realm of direct bookings with a unique approach. Managing a portfolio of 14 apartments in Brisbane's CBD, his journey reflects a quest for passive income in retirement. Michael's expertise lies in leveraging innovative strategies, such as QR codes and email collection, to drive direct bookings and augment the value of customer databases. His firsthand experiences and practical insights offer a valuable blueprint for property managers aiming to optimize their direct booking capabilities and elevate their business prospects. Utilizing QR codes in hospitality, such as EmailCollect, enhances the guest experience by providing easy access to Wi-Fi in exchange for contact details. QR codes streamline the guest data collection process, improving efficiency and enhancing guest satisfaction. By incorporating QR code technology, property managers can create a seamless guest experience and foster stronger guest relationships. Learn more about EmailCollect - https://emailcollect.com/ The key moments in this episode are: 00:00:00 - Introduction to Email Collect 00:03:53 - The Importance of Direct Bookings 00:07:55 - Introducing Email Collect 00:11:37 - Leveraging Guest Data for Marketing 00:13:57 - The Entrepreneurial Spirit and Global Accessibility 00:14:35 - Building a Strong Business with Direct Bookings 00:15:20 - Impact of Negative Reviews 00:15:49 - Value of Direct Bookings Data 00:16:29 - Business Independence and Value 00:16:54 - Conclusion and Gratitude FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess | |||
| Why You Should Stop Chasing 5-Star Reviews And Do This Instead with Damian Sheridan | 22 Apr 2024 | 00:24:40 | |
Discover the unexpected secret to skyrocketing your vacation rental bookings. Uncover the power of video reviews and the surprising impact they have on bookings. Find out how this simple strategy has increased bookings by up to 25%. Your biggest fans are the ones who've stayed there before. - Damian Sheridan My special guest for this episode is Damian Sheridan. Damian Sheridan, the mastermind behind the Book Direct Show and Scale, boasts an extensive background in the vacation rental realm, spanning over 20 years. His commitment to cultivating a sense of community within the industry has propelled property managers towards direct booking success, while his expertise in video reviews and guest relationship management has reshaped the way businesses approach their operations. With a genuine passion for sharing knowledge and facilitating partnerships, Damian's influence continues to shape the vacation rental landscape, making him a pivotal figure for those seeking to elevate their direct booking strategies and enhance guest experiences. In this episode, you will be able to:
Connect with Damian: https://bookdirect.show https://scalerentals.show The key moments in this episode are: 00:00:00 - Getting Started in the Industry 00:07:17 - Importance of Community 00:09:40 - Scale Show Expansion 00:11:08 - Video Reviews Strategy 00:14:26 - Encouraging Reviews 00:14:51 - The Pressure of Five-Star Reviews 00:16:34 - Building Relationships with Guests 00:17:46 - Handling Negative Reviews 00:19:33 - Strategic Video Reviews 00:21:37 - Direct Booking Success FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub | |||
| How I Grew My Vacation Rental Business From Scratch Using Social Media with Emily Lethgo | 15 Apr 2024 | 00:29:15 | |
If you're feeling overwhelmed and struggling to consistently create engaging content for your property on social media, then you are not alone! It can be challenging to come up with fresh ideas and maintain a consistent posting schedule, but there are strategies to make it easier and more effective. Direct booking success to me means creating something that is mine through branding my own website and successfully being able to host guests through my own efforts. -Emily Lethgo My special guest is Emily Lethgo. In this episode, you will be able to:
Emily Lethgo, a marketing enthusiast and property owner, shares her journey of entering the world of short-term rentals through social media. With a background in business, Emily's passion for branding and storytelling led her to successfully market her property, leveraging the power of content creation and community building. Her practical insights on using social media for property marketing and the benefits of personal branding in the hospitality industry provide valuable strategies for property owners seeking to enhance their online presence and drive direct bookings. Emily's unique perspective and experience offer actionable tips for creating engaging content and utilizing hashtags effectively on Instagram, making her a trusted voice in the realm of direct booking success. Connect with Emily: Instagram: https://www.instagram.com/emilylethgo/ Tiktok: https://www.tiktok.com/@emilylethgo Website: https://www.hostwithemily.co/thecontentcollective Use the code DBS to get the special $7 offer The key moments in this episode are: 00:00:00 - Introduction and Getting Started in Hosting 00:03:45 - Building a Community and Collecting Emails 00:07:21 - Choosing Direct Bookings Over OTAs 00:09:53 - Importance of Content Creation and FOMO Marketing 00:13:57 - Leveraging User-Generated Content for Property Promotion 00:14:26 - Leveraging Social Media Content 00:15:11 - Building Interest and Consistency 00:16:47 - Tailoring Content for Different Platforms 00:21:12 - Maximizing Hashtags for Visibility FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub For Hospitality: | |||
| Behind the Scenes: A Peek Inside a 100-Property Vacation Rental Company with Brian Olson | 08 Apr 2024 | 00:25:28 | |
Ever wondered how a laundry facility transformed a vacation rental business into a booming success? Brian Olson, president of Northwest Vacation Rental Professional association, spills the beans on the unexpected strategy that took his business to new heights. And what's this about a cookie program that led to 30 new homes? Find out how these unique tactics are redefining direct booking success and the juicy details on the upcoming conference that's causing a stir in the industry in this episode. It's really about control. There are customers there. I correct my family who say, 'oh, we're going to stay in our Airbnb.' No, you're not. You're going to stay in a vacation rental. Who you happen to book through everything. It's like you fly a plane that Delta flies. You know, it's not a Delta, Airbnb has become the Kleenex of our generation. - Brian Olson In this episode, you will be able to:
My special guest is Brian Olson Brian Olson, a partner at Beachcomber Vacation Homes in Oregon, and the current president of the Northwest Vacation Rental Professional Association, boasts over 17 years of experience in the vacation rental industry. With a background rooted in hospitality and a comprehensive understanding of the evolution of vacation rentals, Brian offers valuable insights into direct booking strategies, community involvement, and business growth. His substantial growth from managing a single property to overseeing a portfolio of 100 homes showcases his practical knowledge and success in the field, positioning him as an essential resource for vacation rental business owners and managers looking to enhance their direct booking strategies and achieve business success. Join us for North West Vacation Rental Professionals Annual Conference on April 29 and 30 in Boise, Idaho, USA for a fun event filled with opportunities for vacation rental professionals, rent-by-owners, hospitality staff and affiliate businesses. Save your seat and don’t forget to use code SPRING2024 to avail a huge discount for this amazing event. For more information, check their website: https://www.nwvrp.org/attend-the-2024-conference Brian’s website: www.beachcombervacationhomes.com The key moments in this episode are: 00:00:00 - Introduction and Background in Hospitality 00:03:16 - Evolution of the Vacation Rental Industry 00:07:49 - Transition to Direct Bookings 00:08:24 - Community Engagement and Business Influence 00:12:59 - NWVRP Conference and Future Plans 00:14:01 - Importance of Networking and Education at Conferences 00:15:27 - Learning from Industry Insights and Best Practices 00:17:44 - Building Relationships through Unique Initiatives 00:21:08 - Direct Booking Success and Customer Loyalty 00:22:53 - Invitation to Conference and Special Discount FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: | |||
| How I Learned the Hard Way that Direct Bookings Build Trust with Brittany Blackman | 01 Apr 2024 | 00:32:34 | |
If you're feeling the frustration of struggling to find a way to build trust with your vacation rental guests, even after offering a great experience, then you are not alone! Many property owners in the vacation rental industry are finding it challenging to establish that trust with their guests, leading to missed opportunities and potentially dissatisfied customers. You can have this vision and put it all out there. But if you don't take that other perspective of how people are perceiving you and that experience you're providing them, then it doesn't matter how much advertising and direct booking strategy you have. - Brittany Blackman In this episode, you will be able to:
My special guest in this episode is Brittany Blackman. Brittany Blackman is the owner and founder of Breathe Easy Rentals, possesses extensive expertise in the vacation rental industry, with over a decade of experience. Through her journey from working with a property management company to establishing her own vacation rental business during the challenges of the pandemic, she has garnered valuable insights into the dynamics of building trust with guests. Brittany's emphasis on delivering exceptional guest experiences and her astute attention to detail make her a respected figure in the industry. Her practical experiences and observations provide a compelling perspective on the significance of direct bookings and the pivotal role they play in establishing trust with guests. Learn more and connect with Brittany: www.facebook.com/breatheeasyrentals www.instagram.com/breatheeasyrentals https://www.linkedin.com/in/brittany-blackman-384141216/ The key moments in this episode are: 00:00:00 - Introduction to Breathe Easy Rentals 00:04:39 - Emotional Roller Coaster of Entrepreneurship 00:10:17 - Challenges of Finding Vacation Rentals 00:12:45 - Building Trust Through Direct Bookings 00:13:32 - Importance of Secure Payment Options 00:13:56 - Building Trust with Direct Bookings 00:15:12 - Lack of Trust and Confirmation 00:18:28 - Providing Feedback to Property Owners 00:21:18 - Importance of Articulating the Message 00:26:48 - Direct Booking Success 00:28:22 - Connecting with Brittany Blackman FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram:... | |||
| How I Built 80% Direct Bookings and 60% Return Guests with Rose Tipka | 25 Mar 2024 | 00:29:27 | |
Are you ready for a surprising twist? Imagine running a multi-million-dollar vacation rental business while homeschooling six kids. Rose Tipka, the CEO of Your Family's Place, not only achieves this but also shares her secrets in a 52-part Instagram series. But here's the real surprise – her direct booking success strategy isn't just about marketing; it's about building relationships. Want to know how she does it? Stay tuned to uncover how Rose's unconventional approach has redefined direct booking success and how you can apply her strategies to your own vacation rental business. Life is messy. But I got to tell you, life is messy for everybody. Life is messy for people with one kid. Life is messy for somebody with a bunch of kids that go to regular school. That is the reality for all of us. And for me, choosing to homeschool is because I want my kids to have the freedom of time and opportunity to follow their interests, their passions. - Rose Tipka In this episode, you will be able to:
My special guest is Rose Tipka Rose Tipka, CEO of Your Family's Place, and the mind behind Hosting In The Motherhood, brings a wealth of experience to the vacation rental industry. As a homeschooling mom of six children, she manages $3 million worth of vacation rentals in Ohio, situated near Amish Country. With a focus on building direct booking relationships, Rose's expertise extends to guest communication strategies, maximizing vacation rental visibility, and balancing the demands of entrepreneurship with motherhood. Her success in strengthening brand presence and increasing direct bookings makes her a trusted authority in vacation rental management, offering valuable insights for hosts seeking to enhance their direct booking strategy. Watch Rose on TV: https://fox8.com/on-air/new-day-cleveland/travel-tips-from-a-vacation-rental-expert/ Connect with Rose: www.hostinginthemotherhood.com https://www.instagram.com/yourfamilysplace_ https://www.instagram.com/hostinginthemotherhood The key moments in this episode are: 00:00:00 - Introduction and Background 00:02:33 - Building Book Direct Relationship 00:05:07 - Memorable Guest Interactions 00:09:57 - Personalized Approach 00:12:08 - Building Credibility 00:14:52 - Building Brand Visibility 00:16:52 - Triangulating Authority 00:18:14 - Homeschooling and Work-Life Harmony 00:24:56 - Direct Booking Success 00:26:05 - Building a Real Business FREE... | |||
| Welcoming All Guests: How to Make Your Rental Spectrum-Friendly with Suzanne Hacker | 18 Mar 2024 | 00:30:07 | |
Imagine if you could make your vacation rental not just a place to stay, but a sanctuary of safety and comfort for families with children on the spectrum. Suzanne Hacker, a vacation rental business coach, shares her journey of creating spectrum-friendly rentals that go beyond the norm. From extra locks on doors to calming colours and sensory-friendly lighting, Suzanne's insights will open your eyes to a whole new level of inclusive hosting. Join her at the Welcoming All virtual summit on inclusive hosting, where she and other experts will share practical tips to enhance guest experience and increase direct bookings. Discover how being spectrum-friendly is more than just a niche – it's a powerful way to attract guests who are actively seeking accommodation that meets their specific needs. Don't miss out on this opportunity to turn your vacation rental into a haven for all. The more that we can embrace things, people that are looking for that help with their vacation will come and stay with you and they will come direct because they are doing the research. - Suzanne Hacker In this episode, you will be able to:
My special guest this week is Suzanne Hacker. Specializing in vacation rental business coaching, Suzanne Hacker is a seasoned professional with a wealth of experience in real estate investment and property management. Her expertise extends to creating spectrum-friendly accommodations, driven by a genuine commitment to inclusive hospitality. Drawing from practical insights gained through firsthand experience in hosting vacation rentals, Suzanne offers valuable perspectives on enhancing the safety and comfort of accommodations for guests with cognitive disabilities. With a focus on implementing practical solutions, such as additional door locks and mindful interior design elements, Suzanne's approach underscores her dedication to improving the guest experience for a diverse range of travelers. As she joins the podcast, listeners can anticipate gaining valuable knowledge and actionable strategies for making their vacation rentals more spectrum-friendly from Suzanne's wealth of expertise. Connect with Suzanne: Website: www.welcomingwow.com Instagram: https://www.instagram.com/welcomingwow Join Suzanne and Lorraine’s 2-day FREE Virtual Event that talks about managing your STR, getting more direct bookings and making your short term rental properties inclusive and accessible. Learn more details here: www.welcoming-all.com FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub For... | |||
| Uncovering the Unique Challenges for Canadian Short-Term Rental Property Managers with Catherine Ratcliffe | 11 Mar 2024 | 00:31:33 | |
Are you a short-term rental operator in Canada? Have you ever felt like the industry content you come across doesn't really apply to your Canadian-specific challenges? Maybe you've been told to just follow the same strategies as those in the US, but ended up feeling frustrated and stuck? If you're tired of trying to adapt generic advice to your Canadian business and not getting the results you need, you're not alone. Let's uncover the unique industry issues specific to Canada and find the solutions you've been looking for. If you're hosting a conference in a specific country, then it really needs to have an element of that country's content. - Catherine Ratcliffe In this episode, you will be able to:
My special guest this week is Catherine Ratcliffe. Meet Catherine Ratcliffe, the visionary behind STR Benefits Consulting and Lost Together Stays, and the driving force behind CanStays Rental Alliance. With a keen understanding of the Canadian short-term rental landscape, Catherine's journey in the industry and her unwavering commitment to addressing Canadian-specific regulations make her a trusted voice in the field. Her dedication to organizing the CanStays Rental Alliance conference reflects her passion for supporting and empowering Canadian short-term rental owners. Catherine's expertise and advocacy for informed and compliant business operations make her a compelling and valuable guest for this episode. https://www.canstaysrentalalliance.com/ $100 off the conference registration using code DBS The key moments in this episode are: 00:00:00 - Introduction 00:03:01 - Can Stays Rental Alliance and Its Purpose 00:06:30 - Addressing Human Trafficking in the Short-Term Rental Industry 00:10:41 - Advocacy and Education on Public Safety and Human Trafficking 00:16:22 - The Importance of the CanStays Conference 00:17:10 - Diverse Topics at the Conference 00:19:01 - Unique Canadian Regulations 00:21:23 - Importance of Understanding Canadian Market 00:29:36 - What Direct Booking Success means to Catherine FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub For Hospitality: https://www.facebook.com/groups/marketinghubforhospitality | |||
| Taking the Risk Out of Direct Bookings for your STR with Andrew Schorr | 09 Sep 2024 | 00:29:41 | |
Are you ready to take control of your short-term rental business and reduce your reliance on online travel agencies? Many hosts dream of increasing their direct bookings but feel apprehensive about the potential risks involved. In this episode, we explore how to successfully transition away from platforms like Airbnb while mitigating common concerns. Join me as I sit down with Andrew Schorr, a key player in bringing Hospitable's innovative direct booking product to market. Andrew's journey in hospitality began in 2008 with a hotel concierge company in Beijing, and now he's at the forefront of revolutionizing direct bookings for vacation rental hosts. The best damage protection is damage prevention. - Andrew Schorr Here's what you'll discover in this value-packed discussion:
About Andrew Schorr Andrew Schorr is a seasoned professional in the hospitality industry, known for founding a hotel concierge company in Beijing and later joining Hospitable in 2022. With a strong background in navigating the challenges of transitioning from reliance on online travel agents to embracing direct booking strategies, Andrew brings a wealth of experience and knowledge to the table. His insights into mitigating risks associated with direct bookings and optimizing the guest journey offer valuable guidance for property managers and vacation rental hosts aiming to enhance their revenue through direct channels. Andrew's practical expertise and understanding of the industry dynamics position him as a reliable source for actionable strategies to achieve direct booking success. ** Take Advantage of the 14-day free trial + 25% off for 3 months when you sign up through this link:https://hospitable.com/dbspodcast ** The key moments on this episode are: 00:00:00 Introduction to Direct Booking Success Podcast 00:02:50 Andrew Shore's Journey in Hospitality 00:06:38 Common Fears and Misconceptions about Direct Bookings 00:13:09 Chargeback Protection and Guest Vetting 00:17:25 Damage Protection and Tax Management 00:22:46 Additional Features and Future Plans 00:26:38 Closing Remarks and Summit Information —------------------------------------------------------------------------- Show notes are available at: https://directbookingsuccess.com/podcast/ JOIN ME FOR A FREE LIVE MASTERCLASS ON SEPTEMBER 12, 2024 In this hour long masterclass, I’ll be teaching you the 4 Steps to More Bookings. Here’s what you’ll learn on this FREE Live Training:
| |||
| Why 94% of Guests Still Grocery Shop While on Vacation with Connor Paton | 04 Mar 2024 | 00:31:04 | |
If you're feeling the frustration of struggling to create a memorable guest experience and falling short on guest loyalty, then you are not alone! Are you tired of the same old methods not bringing in the direct bookings and guest loyalty you desire? It's time to switch things up and take your hospitality game to the next level. Let's dive into the game-changing strategies to boost guest loyalty and secure those direct bookings! In this episode, you will be able to:
“If you can get a customer, whether it's from a direct booking or not, to just want to come back every year, then that can provide a huge lifetime value. Even if you offer that guest a discount to start or you bend over backwards to try and make them happy, you've got to think of this as the long game.” - Connor Paton My special guest this week is Connor Paton. Connor Paton, co-founder and CEO of Noshable, seamlessly blends his real estate expertise with a deep understanding of the ever-evolving hospitality industry. His journey from property management to prop tech startups has equipped him with a unique vantage point on the challenges and opportunities in the field. With a keen eye for enhancing guest experiences, Connor's insights into the importance of brand loyalty and the evolution of the short-term rental landscape offer valuable takeaways for property managers and hospitality professionals. Through his innovative approach to grocery concierge software, Connor is dedicated to empowering property managers to elevate guest satisfaction and drive direct bookings. Connect with Connor: https://www.linkedin.com/in/connormpaton/ https://www.linkedin.com/company/shopnoshable/ **Book a demo with Noshable and mention that you heard about them on this DBS podcast to receive a boosted revenue share and have the delivery fee covered for your first guest.** The key moments in this episode are: 00:00:00 - Introduction to Noshable 00:02:59 - Evolution of Hospitality 00:08:00 - Building Brand Loyalty 00:10:43 - Basics of Guest Experience 00:12:11 - Guest Priorities and Experiences 00:12:39 - The Importance of Meeting Guest Expectations 00:13:42 - Noshable - A Unique Grocery Delivery Service 00:14:28 - Convenience and Revenue Generation 00:15:37 - Leveraging Noshable for Property Managers 00:19:50 - Noshable's Market Coverage and Future Plans 00:25:00 - Building Brand Loyalty 00:26:05 - Reasonable Hospitality 00:27:30 - Direct Booking Success 00:28:06 - Special Offer for Listeners FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: | |||
| Keys to Riches: Unlocking a Niche in the High-End Hospitality Industry with Deana Steele | 26 Feb 2024 | 00:35:42 | |
Are you ready for a game-changing strategy that's turning the world of luxury vacation rentals upside down? Get ready to uncover the surprising approach that's redefining the guest experience and skyrocketing direct bookings. It's a behind-the-scenes look at how this mastermind is rewriting the rules, attracting elite guests, and creating an unforgettable stay. Get ready to dive into the unexpected and join the revolution in vacation rentals. Excited to learn more? Stay tuned for the big reveal! 'It means that I don't have to be concerned about the price in the market. So what I mean by that is because we have a lot of people who just come directly to us. They don't shop around, so we don't have to concern ourselves with what other people are doing.' - Deana Steele In this episode, you'll be able to:
In this week's episode of the Direct Booking Success, I'm joined by Deana Steele. Deana Steele, the founder of Keys to Kelowna, brings over 20 years of experience in luxury vacation rentals. Her journey into the hospitality industry was a serendipitous blend of real estate fascination and a love for customer service. Operating in Kelowna, BC, Canada, Deana's properties are synonymous with elite experiences. With a keen eye for rare opportunities, Deana emphasizes the value of properties exceeding the $3 million mark, offering unparalleled locations and privacy, making each stay an exclusive affair. Her unique approach to luxury vacation rentals and her expertise in hosting elite guests distinguish her as a prominent figure in the industry. Connect with Deana: https://instagram.com/keystokelowna https://instagram.com/deanasteele You are invited to join The Real Hosts of Short-Term Rentals Mastermind for FREE. The Real Hosts broadcast live every Monday, discussing strategies and industry news with the occasional special guest and audience Q&A. More information: https://instagram.com/therealhosts The key moments in this episode are: 00:00:00 - Introducing Dina Steele 00:07:48 - Defining Luxury and Elite 00:10:05 - The Experience of Luxury 00:14:42 - Marketing to the Elite Demographic 00:15:39 - Finding Elite Guests 00:18:17 - Unique Branding and Pricing Strategy 00:23:29 - Influence and Networking 00:27:01 - What Direct Booking Success means to Deana 00:29:05 - Benefits of Joining the Real Host 00:29:43 - Diverse Business Models FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: | |||
| 365 Days to Direct Booking Success: Essential Website Tips with Bart Sobies | 19 Feb 2024 | 00:51:10 | |
Do you ever feel like you're putting so much effort into your website, but not seeing the direct booking results you want? You've probably been told to work harder and figure it out, but the more you try, the more frustrated and stuck you feel. It's time to stop the cycle of ineffective actions and start making real progress. Let's break free from the pain of not getting results and find a better way to optimize your website for increased direct bookings. All of our websites, every single year, and we do this for all of our clients, we go through, and we update the titles of the website to say book direct because you want people to know that they can book direct before they've even clicked on the link. - Bart Sobies In this episode, you will be able to:
My special guest is Bart Sobies. Bart Sobies is the founder of iBooked Online, a company specializing in website optimization for direct bookings. With over four years of industry experience, Bart has honed his expertise in creating effective and visually appealing websites tailored to the accommodation sector, including hotels, motels, and short-term rentals. His deep understanding of property managers' challenges in establishing and maintaining an impactful online presence has positioned him as a trusted authority in the field. Bart's strategic focus on enhancing website functionality and design to drive direct bookings has resulted in tangible success for numerous properties across various scales. His commitment to remaining at the forefront of technological advancements underscores his dedication to providing property managers with cutting-edge solutions for increased direct bookings and improved online visibility. Connect with Bart: https://www.instagram.com/ibooked.online/ https://www.linkedin.com/in/bart-sobies/ https://www.facebook.com/groups/accommodationmanagers More information: https://www.ibooked.online/ *Mention the DBS Podcast for a $200 savings on the set up of your website. Offer ends May 19th, 2024.* The key moments in this episode are: 00:00:08 - Introduction to Booking Success Podcast 00:01:47 - Introduction to iBooked Online 00:07:56 - First Impressions and Website Review 00:09:16 - Aligning Photography with Booking Seasons 00:11:20 - Optimizing Website Photography 00:12:45 - Creating Emotional Connection through Visuals 00:14:03 - Crafting Clear and Concise Descriptions 00:15:51 - Utilizing AI for Description Refinement 00:17:18 - Focusing on Guest Experience in Property Management 00:18:18 - Testing and Streamlining the Booking Process 00:38:19 - Planning and Execution 00:39:00 - Search Engine Optimization 00:41:20 - Image Optimization for SEO 00:42:24 - Reviewing Book Direct Strategy 00:47:57 - Special Offer for Listeners FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: | |||
| Stand Out or Miss Out: Crafting a Memorable Vacation Rental Brand to Drive Bookings with Carla Chicharro | 12 Feb 2024 | 00:33:59 | |
Does it sound familiar to struggle with standing out and driving direct bookings for your vacation rental properties? You might have been told to simply create a listing and wait for the bookings to pour in, only to find yourself lost in the sea of competition and struggling to attract guests. The frustration of not getting the results you hoped for while feeling like your property is getting lost in the crowd can be overwhelming. But what if there's a better way to make your property shine and secure those direct bookings? Direct bookings really offer the ability to set your own rules, build your brand, potentially reduce a bit of commissions, but as well establish direct relationships and trust with your guests. - Carla Chicharro In this episode, you will be able to:
My special guest for this episode is Carla Chicharro. Carla Chicharro, the head of marketing at Lodgify, brings over a decade of expertise in organic marketing, specializing in SEO, content marketing, and social media strategies. Her journey with Lodgify began seven years ago, where she played a fundamental role in shaping the company's inbound marketing approach, emphasizing the importance of SEO. Under her leadership, the marketing team has flourished, expanding to 25 members and catering to a global audience in multiple languages. Carla's profound understanding of the vacation rental landscape and the pivotal role of brand establishment in driving direct bookings offers property owners and managers invaluable insights to amplify their marketing efforts. Her wealth of experience and innovative approach make her a compelling voice in emphasizing the significance of crafting a distinctive brand for vacation rental properties. Sign up for the Free Tech Series with Jenn Boyles and Carla Chicharro of Lodgify: https://directbookingsuccesssummit.com/direct-booking-tech-series/ Resources mentioned in the episode: Real-life examples:
| |||
| Vacation Rental Secrets: How to Capture More Bookings and Loyal Guests with Jeff Iloulian | 05 Feb 2024 | 00:37:49 | |
If you're feeling frustrated because your current marketing efforts are not generating the direct bookings and repeat guests you desire, then you are not alone! You may be spending time and resources on social media and online advertising, only to see minimal results in terms of brand recognition and customer loyalty. Instead of seeing an increase in direct bookings, you may be struggling to stand out in a crowded vacation rental market, leaving you feeling overlooked and undervalued. It's time to pivot your branding strategy and focus on building a strong vacation rental brand that resonates with your target audience and sets you apart from the competition. The real winners in the space are the people that are performing in the top ten, top 20% of listings. And it's not that the listings somehow are magically better. You can look at an apples to apples comparison, it's just that they're designed better, they have better quality things inside. - Jeff Iloulian In this episode, you will be able to:
My special guest this week is Jeff Iloulian. Jeff is the co-founder and CEO of Host GPO. He brings extensive experience in managing a diverse portfolio of 150 vacation rental properties, ranging from luxury homes to individual studios. With a background in law, Jeff's transition into the vacation rental industry showcases his strategic vision and adaptability. His entrepreneurial journey led to the founding of Host GPO, a pioneering buying group that revolutionizes the procurement process for hosts, providing access to top-tier brands and products. Jeff's expertise in navigating the challenges of property management and his emphasis on the significance of quality furnishings offer practical insights for hosts aiming to enhance their brand presence and elevate guest satisfaction. Connect with Jeff: Host GPO – 3 months free – no commitment – https://mydbs.live/hostgpo https://www.linkedin.com/in/jeff-iloulian-bb0b6829/ https://www.instagram.com/hostgpo/ The key moments in this episode are: 00:00:08 - Introduction to Vacation Rental Industry 00:03:00 - Host GPO and Group Purchasing Organization 00:08:01 - Impact of Quality on Vacation Rental Costs 00:12:30 - Hospitality Grade Products and Wholesale Experience 00:14:02 - Importance of Brand Standards in Vacation Rentals 00:16:27 - Buying Brand Standard Products 00:18:50 - Allocating Budget for Maximum Impact 00:22:53 - Hospitality Do's and Don'ts 00:26:45 - Protecting Personal Items in Rentals 00:27:47 - Leveraging Property Features for Bookings 00:29:13 - Unique Items and Partnerships 00:30:46 - Membership Discounts and Savings 00:33:42 - Building a Brand Standard for Direct Bookings 00:36:03 - Host GPO Trial and Expansion FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: | |||
| How to get Website Visitors to Book Direct with Chris Walker | 29 Jan 2024 | 00:24:20 | |
Does it sound familiar to struggle with increasing your direct booking rates? You've probably been told to rely solely on online travel agencies (OTAs) for bookings, but this has only resulted in high commission fees and limited control over your property. This can be frustrating and costly, leading to decreased revenue and a lack of control over your property's success. It's time to break free from this cycle and take charge of your direct booking rates to unlock higher revenue and greater control over your property. If it has a picture of a pool, well, it should have a pool when they show up. It really should deliver what you say you're going to deliver and then give them a good experience while they're here. - Chris Walker In this episode, you will be able to:
My special guest for this episode is Chris Walker. With over 15 years of experience in the vacation rental industry, Chris Walker brings a wealth of knowledge and expertise to the table. His journey from a culinary background to real estate and property management has equipped him with a unique understanding of guest satisfaction and direct booking strategies. As the partner and CEO of Booking Insights, Chris has been instrumental in developing innovative solutions to help property managers display the best prices on their websites and increase their direct booking rates. His insights into the psychology of guests and the impact of website conversion rates make him a valuable resource for property managers looking to elevate their direct booking success. CONNECT WITH CHRIS: LinkedIn: https://www.linkedin.com/in/chriswalkerhhi/ Website: https://www.directbookingtools.com/ Mention the DBS Podcast and get a 45 days extended no commitment free trial The key moments in this episode are: 00:00:08 - Introduction to Short-term Rentals and Hospitality Industry 00:00:36 - Transition into Short-term Rentals 00:03:27 - Introduction to Booking Insights and Direct Booking Tool 00:09:03 - Understanding Website Conversion Rate 00:12:22 - The Billboard Effect and Industry Evolution 00:13:57 - Importance of Keeping Visitors on Your Site 00:15:51 - Managing OTA Pricing and Anomalies 00:17:43 - The Value of Direct Bookings 00:20:10 - Importance of Customer Service 00:22:01 - Special Offer and Testimonials FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free group – the Marketing Hub Free Facebook Group: | |||
| Delivering 5-Star Airbnb Experiences for Guests with Mike Anderson | 22 Jan 2024 | 00:29:34 | |
Can property managers deliver a five-star guest experience and drive direct bookings? Mike Anderson from Operto Technologies discusses the importance of efficient housekeeping and maintenance operations. But what happens when a major maintenance issue arises during a Christmas booking? Tune in to find out. Delivering five star guest experiences means five star reviews, which means more bookings. More bookings mean more opportunities for referrals and repeat guests. It becomes a flywheel that just produces a lot of success. - Mike Anderson In this episode, you will be able to:
My special guest this week is Mike Anderson. Mike Anderson, the Director of Enablement at Operto Guest Technologies, brings over five years of experience working closely with property managers. With a deep understanding of the challenges and successes in the industry, Mike is a pro at helping property managers deliver exceptional guest experiences. His insights on systematizing processes, fostering teamwork, and maintaining healthy owner relations are invaluable for those looking to scale their accommodation businesses. As a trusted expert in hospitality automation platforms, Mike's advice is sure to provide property managers with the knowledge and strategies needed to enhance the guest experience and drive direct bookings. CONNECT WITH MIKE: https://operto.com/teams/ Get 25% off for the first 3 months with Operto: https://info.operto.com/dbss The key moments in this episode are: 00:00:36 - Role of Director of Enablement 00:02:34 - Importance of Great Guest Experiences 00:07:08 - Maintaining Healthy Owner Relations 00:10:27 - Choosing the Right Tools for Property Management 00:15:01 - Importance of Digital Checklists 00:17:14 - Importance of Maintenance Tracking 00:20:09 - Importance of Efficient Communication 00:22:22 - Streamlining Operations and Owner Relations 00:24:44 - What Direct Booking Success means to Mike CONNECT WITH JENN: Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals | |||
| From Long-Term Rentals to Short-Term Success: Investor Stacey St. John's Pivot to Vacation Rentals | 15 Jan 2024 | 00:33:51 | |
Do you want to make informed real estate investments for short-term rentals? Learn from successful women in the industry as they share their strategies for achieving profitable real estate investing in the short-term rental market. Hear from guest Stacey St. John as she provides insights and solutions to help you achieve success in your real estate investments for short-term rentals. I think one thing to keep in mind is there are so many opportunities in this industry. Whether you own a property, whether you are looking to co-host, whether you're looking to do an arbitrage or a Master lease, you can acquire a short term rental portfolio in several different ways. - Stacey St. John In this episode, you will be able to:
My special guest this week is Stacey St. John. Stacey is the founder of the Short Term Rental Virtual Summit for Women and has made a significant impact in the real estate industry. Her journey began with long-term rentals, and she transitioned into the short-term rental space during the challenges posed by the pandemic. With a portfolio of ten short-term rentals across different markets, including Myrtle Beach, South Carolina, and Ohio, she has showcased her prowess in property management and co-hosting. Stacey's commitment to sharing her experiences and coaching others highlights her dedication to empowering individuals in the industry. Her advice and insights are valuable for those considering entering the short-term rental space, making her an influential figure in the real estate and hospitality sectors. Sign up for the STR Virtual Summit for Women: https://mydbs.live/STR2024 *Purchase your ticket before January 19th, 2024 and get $100 off your ticket!* Follow Stacey on Instagram: https://www.instagram.com/stacey_st.john/ Schedule your FREE Strategy Session: https://staceystjohn.com/success/ The key moments in this episode are: 00:00:08 - Introduction to Short Term Rental Journey 00:04:40 - Advantages of Short Term Rentals 00:08:38 - Empowering Women in Short Term Rentals 00:12:02 - Real Estate Investing in Short Term Rentals 00:16:33 - Building a Brand and Direct Bookings 00:17:32 - The Vision Behind the Short Term Rental Virtual Summit for Women 00:20:18 - The Start of a Women's Facebook Group 00:24:42 - The Three-Day Learning Extravaganza 00:27:26 - Direct Booking Success and Guest Verification 00:32:23 - Generous Offer for Business Planning Session Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals | |||