Explorez tous les épisodes du podcast Digital Transformation Success

*Help us shape the future of Digital Transformation Success by taking a short, 11-question ⁠⁠listener survey⁠⁠.* Most businesses are moving fast on AI adoption and skipping the most important question entirely. Jim Jacobs, CEO and founder of Focus Insite and Human Layer, joins Priscilla McKinney on Digital Transformation Success to challenge some of the assumptions driving AI investment right now. Jacobs has spent over a decade building systems around human verification and emerging technologies, and his perspective on where automation earns its place and where it doesn't is earned rather than theoretical. The episode tackles what responsible AI adoption actually requires when the quality of your data determines the quality of your decisions. The businesses winning with emerging technologies are not necessarily the ones with the most sophisticated tools. They are the ones that started with the right problem. Chasing technology before understanding the pain it needs to solve is one of the most expensive mistakes a team can make, and it is far more common than most leaders want to admit. "You always [need] to keep in mind the problem you're trying to solve," Jacobs explains. "Just solve that better than anyone." Speed and scale are seductive, but they do not self-correct. The organizations building real staying power right now are the ones asking harder questions about what their AI actually knows, where it learned it, and who signed off on that. Those answers are not always comfortable, and the businesses willing to sit with that discomfort are the ones positioned to get it right. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

*Help us shape the future of Digital Transformation Success by taking a short, 11-question ⁠⁠listener survey⁠⁠.* Market research has a productivity problem, and the industry has been too busy fielding studies to fix it. Priscilla McKinney, host of Digital Transformation Success and CEO of Little Bird Marketing, sits down with Jeremy Antoniuk, Founder and CEO of Scalafai, to talk about what happens when someone who has actually run research operations builds the platform they always wished existed. On this episode of Digital Transformation Success, Antoniuk brings two decades of hands-on experience to a conversation about why the research industry is overdue for a different approach and what it looks like when digital transformation meets the day-to-day grind of a project manager. The pressure to do more with less has pushed research teams to patch together workflows across a fragmented landscape of tools, and that fragmentation creates risk at every stage of a project. Data quality issues that force costly re-fielding, executive presentations that consume senior-level hours, survey programming that eats days when it could take minutes — these are not edge cases. They are the standard. What separates a platform built by someone who has lived that reality from one built purely by engineers is the difference between a tool that performs and one that actually fits the way researchers work. "Building software that truly helps a user get through their day faster and with less pain," Antoniuk explains, "to me, that's the ultimate measure of success." The build-vs-buy debate runs underneath much of this conversation, and Antoniuk's perspective is grounded in real patterns he is seeing across the industry. For research teams weighing whether to develop something in-house, the answer may be less about capability and more about what it actually costs in time, in risk, and in the domain knowledge that no engineering team inherits automatically. The path to meaningful marketing automation in research is not just a technology decision. It is an operational one. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Learn more about your ad choices. Visit megaphone.fm/adchoices

*Help us shape the future of Digital Transformation Success by taking a short, 11-question ⁠⁠listener survey⁠⁠.* Most companies treat digital transformation as a technology problem and spend accordingly. Digital Transformation Success returns with host and Little Bird Marketing CEO Priscilla McKinney tackling one of the most misunderstood realities in business today. The failure rate of digital transformation initiatives is not a technology crisis. It is a people crisis. And until organizations accept that distinction, no amount of software spending will save them. The rate of business mortality is accelerating, and the organizations that survive are not the ones with the largest tech budgets or the most sophisticated tools. A clear digital transformation strategy matters far less than the organizational willingness to actually change how people work, think, and create value. Because transforming isn't about software, it's about people. "So many digital initiatives fail because people never asked whether their people were willing to work differently," McKinney explains. "Think differently, or let go of the way things used to be." McKinney breaks down the approaches available to organizations at different stages of readiness, and the strategic levers that determine where to focus first, arguing that the right starting point is rarely where most companies begin. Marketing automation, new platforms, and digitized workflows all play a role in transformation. But the organizations that get the most from those investments are the ones that do the harder internal work first. Skipping that step is not a shortcut. It is the reason so many initiatives end up as cautionary tales. Sponsors: Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? Little Bird Marketing often finds that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take the Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

*Want to win some noise-canceling headphones? Help us shape the future of Digital Transformation Success by taking a short, 11-question ⁠⁠listener survey⁠⁠ and be entered into the giveaway. Deadline is February 28th.* Growth doesn't always require more spending, it requires smarter allocation of existing resources. Digital Transformation Success host and Little Bird Marketing CEO Priscilla McKinney speaks with Eric Siano, Managing Director at Blue Leopard LLC about digital transformation as a business growth accelerator. They examine how companies can achieve measurable growth by rethinking current spending levels rather than demanding increased budgets. Siano shares frameworks for translating digital transformation strategy into executable go-to-market plans that impact revenue, efficiency, and cross-departmental alignment. Siano's experience spanning 15 industries and 17 countries reveals a counterintuitive truth, that digital transformation consulting isn't about mastering industry-specific nuances, but recognizing universal patterns in how businesses create value. The core challenges remain consistent whether working in financial services, automotive, or consumer goods - companies must develop products, communicate their value, and reach customers effectively. This perspective allows him to see beyond surface-level technology debates and identify the fundamental business problems that digital transformation strategy should solve. "Understanding that digital transformation is a growth accelerator, once you understand that, there's a lot of commonality across industries," Siano explains. "We have to create products, we have to communicate the value of those products, we have to reach customers." The shift from viewing digital transformation as a technology project to recognizing it as a digital business strategy requires fundamental changes in how departments communicate and collaborate. When teams align around shared revenue goals rather than isolated departmental metrics, the conversation moves from blame and excuses to collective problem-solving. This alignment doesn't happen through new systems alone, it emerges from understanding customer buying cycles, budget processes, and the strategic use of questions that guide organizations toward actionable solutions rather than scattered tactics. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.   Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

*Want to win some noise-canceling headphones? Help us shape the future of Digital Transformation Success by taking a short, 11-question ⁠⁠listener survey⁠⁠ and be entered into the giveaway. Deadline is February 28th.* Technology enables strategy, but strategy must come first. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Alena Rossini, Head of Business Strategy for Tesco Retail Media, about how digital transformation strategy fails when organizations prioritize tools over foundations, treating technology as the answer rather than an enabler of strong brand principles and clear direction. Rossini explains why digital transformation strategy fails when leadership keeps pivoting direction, chasing technology changes instead of staying true to strategic plans. She finds that many organizations struggle with fragmented channels and rapidly changing technology, which tempts CMOs to shift brand positioning, target audiences, and messaging constantly. This creates the opposite of a strong foundation. She shares how an effective demand generation strategy requires consistency even as the landscape evolves. She explains, "If you build strong foundations, you can build really high, what is very tempting nowadays, especially with the shorter cycle of CMOs in place, is to keep changing what you stand for. And that just creates massive inefficiencies."  She also shares insights on B2B marketing trends, showing a return to brand building and emotional engagement through video content, as well as the adoption of artificial intelligence (AI) in marketing, distinguishing between productivity gains and creative applications. While AI excels at consistency and scale, true differentiation still requires human intuition, emotion, and boldness in marketing strategy. Music written and performed by Leighton Cordell. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

*Want to win some noise-canceling headphones? Help us shape the future of Digital Transformation Success by taking a short, 11-question ⁠listener survey⁠ and be entered into the giveaway. Deadline is February 28th.* CRM systems fail because we confuse strategy with software. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest and CEO of aheadCRM LLC, Thomas Wieberneit, about customer relationship management (CRM) and the customer experience (CX) industry. They discuss how CRM implementation fails when organizations confuse the map with the territory, treating systems as silver bullets rather than strategic tools that require proper planning, change management, and continuous optimization. Wieberneit explains the two most common mistakes in digital transformation consulting related to CRM implementation. The first is failing to include the people who will actually use the customer database in planning discussions. The second is implementing systems to serve management rather than frontline teams. The mistake that management or buyers often make, Wieberneit explains. “Is [thinking that] another system helps me get out of [a failing CRM situation]; It's a silver bullet." By contrast, he shares how successful CRM projects focus on removing administrative burdens from sales and service personnel so they can spend more time building customer relationships. He provides expert advice on how to turn systems of record into true engagement platforms by improving audience segmentation, automating mundane tasks, and prioritizing user adoption over key performance indicators (KPIs) and management reporting. McKinney and Wieberneit also discuss the role of emerging technologies, such as agentic AI and large language models (LLMs) in CRM systems. Wieberneit provides real-world examples of where these technologies create genuine value, versus where they become expensive solutions in search of problems. He shares a valuable use case of how Siemens uses LLM-based helper tools for technical service questions, allowing human service personnel to focus on complex problems that require relationship building. The conversation emphasizes the importance of outcome-oriented implementation that creates a unified customer experience by prioritizing customer needs, thereby generating business value for the organization. Music written and performed by Leighton Cordell. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Every company today operates as a technology company, whether they realize it or not. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Dr. Tracy Tuten, VP of qualitative research at Illuminas, a Radius company, where she leads the qualitative practice. They discuss how companies across all sectors must recognize they're operating in a technology-driven marketplace and adapt their digital transformation strategy accordingly through strategic brand positioning. Tuten shares her expertise on emergent positioning dangers and grand flag concepts, explaining how businesses can navigate competitive landscapes through strategic research and positioning. She demonstrates through real-world digital transformation case studies like ONTIC versus Resolver and Stripe versus Audion how companies can understand the B2B customer journey and uncover the right positioning strategy using market research to differentiate themselves in crowded markets and even redefine entire industry categories. The conversation addresses the high-stakes nature of product launches and market positioning in today's competitive landscape, where companies have limited budgets and marketing automation resources. Tuten emphasizes how understanding buyer psychology and strategic research provides the foundation for confident decision-making in these critical business moments. "Research is the antidote to risk," Tuten explains. "We have a limited budget. We need to see success from it. Research is the investment that you make to have that antidote to risk." McKinney and Tuten also discuss practical frameworks for avoiding common positioning pitfalls, such as kitchen sink messaging, parity positioning, and attempting to win where competitors already dominate. They emphasize how engineered positioning strategies enable companies to establish a foothold on competitive ground they can actually hold and defend. Sponsors: Tired of generic marketing firms that don't get market research? Say hello to Little Bird Marketing, the revenue generation company of choice for the market research industry. Our "peeps" understand market research inside and out. We know your buyers, craft meaningful messages that move them to buy, understand the competitive landscape and where you fit in the market. We get the industry - from qual/quant to emerging technologies. Why settle for getting the job done when you can soar with marketing that drives real revenue? Click here to get started. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the difference between business success and stagnation lies in distinguishing flashy metrics from insights that beat your competition? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Andrew Elder, SVP for Advanced Analytics at Illuminas, a Radius Insights company, about the critical shift happening in quantitative research and competitive analysis. They explore how AI tools are transforming the baseline of what clients can accomplish independently, forcing research professionals to evolve beyond traditional metrics like Net Promoter Score toward more sophisticated competitive positioning strategies. Elder also explains how B2B decision-making complexity creates unique challenges that AI cannot fully address, particularly when dealing with collaborative organizational decisions involving multiple influencers across different timeframes and contexts. The conversation reveals why understanding your competitive position requires moving beyond simple recommendation scores to capture the nuanced reality of how brands elevate within their specific market categories. "The competitive context is absolutely crucial," Elder explains. “The reality is that companies need buyers to not only think positively about [their] brand, but also think about how that fits [their] needs relative to other options.” The discussion also covers Illuminas' "Science of Winning" methodology, which builds on over 10 years of research demonstrating that relative brand position predicts future outcomes far better than absolute scores. This approach helps technology companies understand that becoming the most recommended brand within their competitive set matters more than achieving high scores in isolation, whether they're competing at the platform level or within specialized technology stacks. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Tired of generic marketing firms that don't get market research? Say hello to Little Bird Marketing, the revenue generation company of choice for the market research industry. Our "peeps" understand market research inside and out. We know your buyers, craft meaningful messages that move them to buy, understand the competitive landscape and where you fit in the market. We get the industry - from qual/quant to emerging technologies. Why settle for getting the job done when you can soar with marketing that drives real revenue? Click here to get started. Learn more about your ad choices. Visit megaphone.fm/adchoices

Technology buyers can't make decisions based solely on immediate needs. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Jay Shutter, CEO of Illuminas, who has spent three decades interviewing CIOs and senior IT leaders across every major technology transition. How do you use tech products when you’re studying tech products? Interesting question and a good place to start when talking to an expert on market research in the tech space. McKinney takes the opportunity to get a finger on the pulse on how tech companies are struggling to understand enterprise buyers and how they gain a competitive advantage. Shutter gives an informed explanation of how technology purchasing decisions have evolved as systems become more integrated, requiring buyers to consider three to five-year implications because technology stacks create vendor dependencies. He shares insights from launching Radius Tech, which combines decades of technology research experience with AI-powered tools like Radius IQ for real-time qualitative probing within quantitative surveys. "Technology buyers today can't just think about what they're buying for today," Shutter explains. "Because technology changes so fast, you as a buyer have to think about today and the future." They go a bit deeper, examining how marketing automation platforms have reshaped partner ecosystems. This part of the conversation reveals how market research can identify and address common positioning mistakes when companies try to reach skeptical enterprise buyers. In the end,  digital transformation consulting approaches must evolve beyond traditional methodologies, and while AI levels the competitive playing field technologically, customer service excellence and human relationships are the standout differentiator for technology companies. Sponsor: Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Time is the only commodity nobody gives us back, and data scientists spend 70% of their time on manual tasks instead of meaningful analysis. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Naira Musallam, co-founder of SightX, about addressing the fundamental challenge of data collection, cleaning, and analysis processes that have plagued the market research industry. Before starting SightX, an all-in-one consumer insights platform, Musallam was on faculty at Columbia University and taught graduate-level courses in research and statistics at NYU while leading R&D for a consulting firm that served Fortune 500 companies.  They discuss how the research industry transforms through automation of manual statistical processes while maintaining the transparency and accuracy that enterprise clients demand. Musallam explains how her team recognized that the industry was broken across multiple touchpoints - from data collection to cleaning, formatting, analytics, and visualization - and built SiteX to solve this problem. The conversation explores how digital innovation enables the platform to incorporate both traditional automated statistical libraries and modern AI capabilities for text-based analysis while avoiding the "black box" problem that can lead to hallucinations in quantitative research. "The only commodity in life that nobody gives us back is time," Musallam explains. "Given choices, people want to spend it doing meaningful things and fun things." McKinney and Musallam also discuss career advice for the next generation of data scientists, emphasizing the importance of soft skills over technical skills. (Dear Reader, this harkens back to a great episode where Abhijit Bhaduri said the same thing!) They explore how curiosity, flexibility, and genuine relationship-building matter more than learning specific programming languages or prompt writing, especially as technology continues to evolve rapidly. The conversation covers the evolution of technology trends in market research, from big data to machine learning to artificial intelligence, and how Musallam differentiates between AI automation and synthetic data. The episode highlights how inclusive design principles help democratize sophisticated research methodologies for users at every level of experience. Sponsors:Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Can an innovative and collaborative AI initiative transform market research from exclusive Fortune 500 privilege to accessible business intelligence? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Nichola Quail, Global Insights Strategist and CEO of Insights Exchange, about democratizing market research through digital transformation. They explore how AI integration revolutionizes traditional research methods while maintaining the critical human element that drives meaningful insights. Quail outlines her comprehensive digital transformation strategy for building research agents and connecting businesses with independent research specialists through her global platform. The conversation explores Quail's hands-on experience implementing digital transformation tools, from early AI applications to custom research agents that synthesize reports across multiple timeframes. She describes how human researchers capture subtle cues and contextual insights that drive innovation rather than relying solely on large language models (LLMs). "The human computers in our brains are extremely adept at capturing that [nuanced insight]," Quail explains. "If we keep training the LLMs and use the same output, we never talk to a human." McKinney and Quail also discuss findings from their upcoming US Consumer Trends Report, revealing that nearly half of Americans use generative AI regularly, with younger demographics leading to adoption at 78%. They explore the professional implications for the 35-49 age group, who must integrate AI into their toolkit to remain competitive. The discussion highlights how digital transformation in market research encompasses fundamental changes in how businesses access insights and how researchers deliver value through flexible, high-quality service delivery. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

AI adoption requires assessment beyond efficiency to unlock true business growth. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Steve Mast, Co-founder and Partner at Twenty44, an advisory firm helping businesses navigate and adopt AI. They discuss how organizations can assess their AI readiness through four key areas: knowledge levels, understanding limitations, selecting appropriate applications, and establishing ethical guidelines. Mast shares his digital transformation strategy for implementing AI solutions, explaining how many organizations are stuck in what he calls the "wait-wow" cycle—where they experiment with AI but fail to gain traction. Through this digital transformation journey, they explore why many businesses, especially large enterprises, struggle with adoption rates hovering around 25% in the US and even lower in Canada, despite the technology's transformative potential for digital innovation. "The real potential of AI is you start to unlock growth and that's where we start to grow and create productivity inside of organizations," Mast explains. "But we're stuck in this idea of efficiency—doing my dishes, right? Those are very important things, but really the unlock or the real opportunity is when we meet this growth opportunity." McKinney and Mast also discuss the leadership requirements for successful AI implementation, examining how individual initiative is often more important than top-down directives. The conversation showcases Mast as a digital transformation leader who emphasizes why marketers and HR professionals should take ownership in AI adoption rather than leaving it solely to IT departments. Mast highlights the importance of involving teams in identifying AI opportunities within existing workflows while maintaining ethical standards. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlocking authentic frontline worker feedback drives effective digital transformation and risk prevention in manufacturing industries. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vivek Kumar, CEO and Co-Founder of TeamForce AI, and Cecil Puvathingal, Vice President of Sales and Operations at QuestionPro. They discuss how creating psychologically safe environments for frontline workers can transform safety outcomes while addressing the challenge of gathering honest feedback from the 80% of the global workforce who don't sit behind computers. Both Puvathingal and Kumar share their digital transformation strategies for implementing frontline feedback solutions through automation integration and cross-team collaboration. "The number one problem for us is never the employees using our system," Kumar explains. "The challenge is sometimes employer readiness around saying, wait, why do I want that?" They explore the partnership between TeamForce AI and QuestionPro, highlighting a powerful digital transformation case study where a manufacturing company reduced safety incidents to zero by implementing a worker-suggested solution—filming family members discussing the importance of their loved ones returning home safely. The conversation demonstrates how digital innovation breaks down silos between management and frontline workers, offering practical frameworks for leaders to capture critical insights without disrupting workflow while driving improved safety outcomes. Sponsors: Little Bird Marketing proudly supports the Marketing Research Education Foundation's 2025 Race Around the World for Education. This virtual event in May 2025 promotes STEAM education in underserved communities. Participants log miles to circle the globe three times and aim to raise $90,000. Form a company team to compete with other market research firms! Become a sponsor to help provide quality STEAM education to children who need access. For registration and more information, visit: https://www.mrgivesback.org/ Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transform your market research into visuals that drive action. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vashte Brilliant, founder of Slidedesignr, about transforming analytical insights into visually compelling presentations. They discuss how researchers frequently focus on meeting deadlines and checking boxes rather than conveying actionable insights that address the fundamental business questions that prompted the research. Brilliant shares her journey from mechanical engineer to market research professional to presentation design expert by identifying a critical gap in the research process. Through her work with hundreds of insights professionals across organizations of all sizes, she outlines her five-step framework for creating powerful presentations: adopting an expert mindset, understanding the audience, creating a clear big picture from multiple data sources, visual writing that chunks information strategically, and finally implementing a beautiful design that underscores the strategic thinking. "The deliverable is that artifact. It's the thing that lives on and captures all of your smart thinking [and] all of your hard work," Brilliant explains. "People are going to be looking at that thing months later, even hopefully years later, and it's the thing that everyone leaves until last." McKinney and Brilliant explore how poorly designed presentations can undermine a research firm's credibility and sales process, while thoughtful, clear visual communication reinforces authority and differentiates the brand in a crowded marketplace. The conversation highlights how the shift to digital delivery has raised the stakes for creating memorable, impactful deliverables that stand out amid increasing digital noise, revealing that following a b2b marketing strategy framework for creating these deliverables actually reduces work and stress compared to last-minute approaches. Sponsors: Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Career development creates competitive advantages through effective talent management strategies. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Abhijit Bhaduri, an authoritative voice on talent management and social media influencer with nearly one million followers. They discuss how organizations that invest in career development gain a tangible edge in today's rapidly evolving business landscape, with findings from LinkedIn's 2025 workplace learning report highlighting this connection. Bhaduri, former General Manager of Global Leadership and Development for Microsoft, shares insights on how proper talent management impacts the sales team structure and organizational success. The conversation explores how career development is a retention tool, particularly for sales development professionals who build critical tacit knowledge and customer relationships. They examine the connection between b2b networking capability, personal branding, and career advancement in the AI economy. "Great organizations are built on great careers," Bhaduri explains. "The businesses which are winning in the marketplace are also the ones which have invested heavily in career development." McKinney and Bhaduri also discuss his book, Career 3.0, which outlines six essential skills for thriving in today's economy: learning, teaching, brand-building, storytelling, network navigation, and managing one's career like a venture capitalist. The discussion emphasizes how organizations can foster deeper expertise through what Bhaduri calls the "three E's": education, exposure, and experience - creating mutually beneficial growth for companies and professionals interested in how to move beyond simply improving their social selling index on LinkedIn and instead trulty experience digital transformation with postitive career implications. Sponsors: Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Learn more about your ad choices. Visit megaphone.fm/adchoices

Data quality transforms business decisions from guesswork to strategic success. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Guy Solomon, Dooblo's CEO, about data quality's fundamental role in digital transformation strategy. They explore how the quality of data collection directly impacts decision-making across global organizations, from major corporations to aid organizations working in emerging markets. With over 20 years of experience, Solomon shares his digital transformation journey, explaining how the traditional market research pyramid builds from data collection through reporting and insights to final decisions. Through this digital transformation case study, they examine the challenges of digital surveys in emerging markets, including infrastructure limitations, internet literacy barriers, and the critical importance of maintaining methodological rigor across different data collection modes. "If I'm basing all of my insights and reporting on data, half of it is true," Solomon explains. "What's the probability of my decision at the top to be successful?"  McKinney and Solomon discuss how digital transformation trends in survey methodology must balance efficiency with accuracy, exploring how AI and multimode survey capabilities can enhance data quality while maintaining the human element in data collection. Their conversation highlights real-world examples of how proper data collection transforms decision-making across industries, emphasizing the importance of choosing the right tools and methodologies for different global contexts. One of these tools is Dooblo’s SurveyToGo and you can learn more about how it is an invaluable tool for multimode surveys in market research. To learn more, simply book a demo.  Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Master the art of strategic LinkedIn engagement beyond viral moments. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney shares powerful insights about effective B2B social selling and thought leadership on LinkedIn. Drawing from LinkedIn's Thought Leadership Impact Study of 3,600 management-level professionals, she examines six key practices that drive meaningful engagement and business growth, starting with understanding your LinkedIn social selling index (SSI). McKinney explores critical findings from the study, including how 71% of professionals find most thought leadership content lacks value, while 65% say quality content significantly improves company perception. She also breaks down essential strategies like the Rule of 15 for content balance, emphasizing value-driven posts over sales messaging. She explains the importance of creating audience-centric content, addressing industry blind spots, and the importance of challenging conventional wisdom. "Your audience isn't just looking for information," McKinney explains. "They're looking for insights that help them make better decisions." While most B2B professionals focus on reaching massive audiences, McKinney demonstrates how strategic thought leadership targets the right 100-500 connections who truly matter for business growth. These proven frameworks, along with tools for networking, help leaders build trust, showcase expertise, and develop authentic professional relationships that drive measurable results. Sponsors: Ever feel like your company is sitting on a goldmine of opportunities, but somehow they keep slipping through the cracks? Here's the thing - most companies already have their next big win hiding in their database. They just need a systematic way to turn those contacts into revenue. They need a way to reactivate dormant connections and give them a reason to engage and even buy. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a plan that is focused on building a sales pipeline and ultimately, predictable growth. We focus your sales and marketing efforts on one goal only and employ strategies for real wins that are measurable and replicable. And the best part? You don't need a massive budget to make it happen. Ready to turn those missed opportunities into new wins? Click here to learn how we build predictable pipelines for sustainable growth.  Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

AI transforms medical documentation from burden to breakthrough. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Dr. Michael Ewing, Chief of Surgery at Corpus Christi Medical Center and co-founder of MedQuill, the engine behind SurgeOn Scribe. They discuss how AI revolutionizes healthcare documentation by addressing the significant challenge of physician charting time and documentation accuracy. Ewing shares his digital transformation strategy for implementing AI solutions, explaining how the technology captures patient conversations while maintaining HIPAA compliance and seamlessly integrating across multiple Electronic Medical Record (EMR) systems. Through this digital transformation case study, they explore the impact on healthcare delivery, including time savings, improved patient interactions, and enhanced documentation accuracy. "With SurgeOn Scribe, doctors reclaim valuable hours in their day,” Ewing explains. “And focus on better patient care – and that's why we're there at the end of the day.” McKinney and Ewing also discuss the broader implications of digital transformation in healthcare, examining how AI tools can reduce physician burnout while improving patient outcomes. The conversation highlights real-world examples of how digital innovation is transforming traditional medical practices, emphasizing the importance of maintaining the human element in healthcare while leveraging technology to enhance efficiency and accuracy. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Market research gets an innovation makeover by integrating digital innovation and psychological insights. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Stefanie Francis, founder of Hootology, about modernizing market research through digital transformation. Francis, an experienced market research professional and former NYU adjunct professor, brings insights from her innovative approach to combining qualitative and quantitative research methodologies at scale. They discuss how emerging technologies and digital transformation reshape traditional market research methods through gamification and enhanced data collection. Francis explains the "quantification of qual," highlighting different approaches to gathering consumer insights in today's segmented market landscape. They explore the practical applications of gamified platforms in market research, including their ability to facilitate cross-team collaboration and maintain a comprehensive customer database. They talk about how these platforms facilitate real-time, synchronous conversations with larger groups while retaining the depth of qualitative research. "If we're doing research in five years the same way we're doing it now as Hootology, call us on it because society is changing so much," Francis explains. "How can we not get so caught up in [how] it's always been done and [evolve]?" McKinney and Francis also discuss digital transformation strategy in market research, emphasizing the importance of combining traditional and innovative approaches. They explore digital transformation examples from Francis's experience, highlighting the potential of gamified platforms to enhance data quality and consumer understanding. The conversation touches on the evolution of market research methodology and the role of digital innovation in creating more engaging and effective research experiences. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Is optimizing existing tech more efficient than chasing the shiny, new object? Is your company flush with technology but still faced with productivity challenges? Did your last technology onboarding fall flat? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with Jane Hales, co-founder of Sapio Research, strategic partner for Seamless.AI, and most recently, founder of partofthe.team, about developing effective digital transformation strategies for businesses. Hales brings significant expertise in helping companies optimize their technology and processes, successfully systemizing Sapio Research to run efficiently without her daily involvement! McKinney and Hales discuss how companies create operational gaps between changing business strategies and updating processes, usually a drastic difference of four to five years. Organizations face common challenges, such as unused software licenses, failed CRM implementations and the tendency to focus on edge cases rather than common scenarios.  "About a third of [a company’s] software licenses and apps [are wasted],” Hales explains. “If you could put a third extra revenue or profit on your bottom line, wouldn't that be fantastic?" They also discuss the value of bringing outside expertise to optimize existing technology investments rather than constantly adopting new solutions. Hales emphasizes the importance of understanding and documenting processes before attempting to automate or transform them digitally. Her methodology includes practical solutions that enhance digital transformation customer experience, such as screen recording routine tasks for documentation, building process libraries for onboarding and training, and integrating core systems (what she calls "hero packages" - CRM, CMS, and project management systems) Sponsors: Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates dynamic relationships that expand their network. She has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Market research, no matter how advanced the technology it uses, still needs astute judgment… and the best judgment comes from humans.  On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, gives her patented Conference Flyover of Question Pro’s XDay 2024 in Austin, TX. XDay is a premier event where the best and brightest in market research come together to both network and share insights.  Mckinney, along with Little Bird Marketing CRO, Stephanie Douglass, talk with industry experts, such as Garry Batroff of Thematic and Ibby Sayed of Cotera (who is also a fellow podcaster). Question Pro’s Cecil Puvathingal joins Priscilla in a conversational recap about what they heard and felt throughout the day. There were moments of inspiration – both personal and professional. They talk about conversations they had throughout the day about solving timely problems in market research, digital innovation, data integrity, customer satisfaction, employee relations, communication gaps, maintaining a high survey response rate, and the impact of AI. Listed below are the names and LinkedIn accounts of this episode’s guests. If you like what they do or have to say, then please feel free to reach out to them, and also let them know that Priscilla McKinney and Stephanie Douglass sent you their way: Ibby Sayed, Gary Batroff, Cecil Puvanthingal, Stanley Gibbs, James Canga and Jeff Noonan. Also included here are several keynote speakers mentioned in the interviews: Stanley Sthanunathan, Mainak Mazumdar, Tim Sanders (who, by the way, is also a published author), Dr. Andrea Hollingsworth, Stan Sthanunathan, Julie Rodda Ph.D, Stephanie Murphy Ph.D, Mainak Mazumdar and Vivek Bhaskaran.  Sponsors:  Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates dynamic relationships that expand their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates) Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance.  It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences.  To learn more, visit Glimpseahead.ai. Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't crack open that old business textbook, because we got you covered! On this episode of Digital Transformation Success, host and CEO, Priscilla McKinney, speaks with Rogier Verhulst, Senior Director at LinkedIn, and Marco Vriens, CEO of Kwantum, about the groundbreaking metric, Customer Surplus Value (CSV). As further described in the Harvard Business Review article entitled “Why You Should be Tracking Customer Surplus Value”, CSV measures how much customers would need to be compensated to give up a product or service, providing insights beyond the traditional Net Promoter Score (NPS). While NPS has long been the standard for measuring customer feedback, CSV offers unique advantages: it provides concrete dollar values that executives can easily understand, it's less affected by cultural biases, and it's particularly useful for measuring value in digital and freemium products. When used together, these metrics tell a more complete story in behavioral marketing - for instance, AT&T's low NPS but high CSV indicates customers might be unhappy but find it difficult to switch providers. "If your consumer surplus value is five dollars, but the consumer pays two dollars for it,” Vriens explains. “[Customers] are going to be happy because they're going to get more value than they're giving up. But if the consumer surplus value is two dollars, but they're paying five dollars, then you're going to have to wonder: are these customers going to stay customers?"  They also discuss LinkedIn's experience using CSV to evaluate premium versus free features, future applications in brand research, and how this methodology could revolutionize the way businesses measure the dollar value of brand associations built through advertising campaigns. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawing to be held at stated date). Learn more about your ad choices. Visit megaphone.fm/adchoices

Is AI the key to revolutionizing market research? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Steve Male, Executive Vice President of Innovation and Strategic Partnerships at the Logit Group, about AI's impact on market research. Male, an author and seasoned market research professional brings insights from his book, AI Empowered: Revolutionizing Market Research.   They discuss how AI is transforming market research through digital innovation and improved data quality. Male explains the concept of the "AI spectrum," highlighting different levels of AI adoption in businesses. They explore the practical applications of AI in market research, including its ability to process large datasets quickly and efficiently. They cover digital transformation trends in AI adoption and the importance of ethical considerations in AI implementation. "AI can do a lot of the heavy lifting really quickly,” Male explains. “It addresses a couple of different areas of concern that you can then turn over to a human and get one final pass or look through.” McKinney and Male also discuss digital transformation strategy about AI adoption, emphasizing the need for caution and due diligence when implementing AI tools. They explore digital transformation case studies from Male's experience, highlighting the potential of AI to enhance data quality and operational efficiency in market research. The conversation touches on the challenges and opportunities of AI in creating a better digital transformation customer experience for market research clients. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

AI and digital innovation are actively reshaping the B2B landscape. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with guest and Fractional CMO at Data-Mania, Lillian Pierson, P.E., about the intersection of AI, digital transformation and product-led growth in B2B tech companies. Pierson brings over two decades of experience specializing in B2B tech startups. She has consulted with Fortune 100 companies and led go-to-market and product-led growth strategies for high-growth data and AI startups. The two discuss the evolving landscape of digital transformation, emphasizing the importance of marketing strategies that support product-led growth. Pierson highlights the differences between traditional sales-led growth and product-led growth, noting that the latter focuses more on community building, email marketing, and self-service access. Pierson stresses the need for companies to adapt their digital transformation strategy to align with these new growth models. Together they review how AI is driving efficiencies for growth, with Pierson explaining how AI, particularly machine learning and generative AI, is revolutionizing marketing automation and personalization. She shares insights on building digital communities and leveraging influencer marketing to support product-led growth initiatives. She has found this approach to be key to implementing successful digital transformation solutions that drive growth and engagement. "Once you have a strong underpinning of community,” Pierson explains. “You can leverage this… and yes, they will help you grow your business."  McKinney and Pierson also discuss the importance of product-market fit in digital transformation initiatives, the potential of data monetization, and Pierson's upcoming book, Data and AI Imperative, which focuses on designing strategies for exponential growth. The conversation provides valuable insights for founders and leaders of data and AI-intensive companies looking to navigate their digital transformation journey. Be sure to sign up to be a part of the launch festivities for her much-anticipated book!  Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Can digital transformation change surgical education for the better? On this episode of Digital Transformation Success, host Priscilla McKinney talks with guest and co-founder and CEO of Surgery Unified, Dr. Mark Soliman, about the innovative SurgeOn platform and its impact on the medical field. Dr. Soliman, chief of colorectal surgery at Advent Health Digestive Health Institute, brings his extensive background in surgical education and advanced robotic colorectal surgery to the conversation. Soliman describes SurgeOn as a digital transformation platform for surgical networking and education. He describes it as a mixture of professional social media platforms, tailored specifically for surgeons. The platform aims to address issues in surgical education by providing a cohesive space for learning, networking, and professional development. The conversation explores how SurgeOn is transforming surgical education through digital innovation. Soliman explains that the platform enables surgeons to search, sort, and filter operative videos down to specific steps, allowing for targeted learning. This approach to digital transformation in healthcare aims to improve surgical techniques and patient outcomes. Soliman discusses the broader implications of this digital transformation solution for the healthcare industry. He emphasizes the importance of including medical device manufacturers and industry representatives in the platform, albeit with restricted access. This collaborative approach ensures that product development is informed by real surgical needs, potentially leading to better tools and techniques. The platform's focus on privacy and identity verification is also highlighted as crucial for maintaining a professional and trustworthy environment. "SurgeOn… fundamentally,” Soliman explains. “Is a surgical networking and education platform." Finally, Soliman shares an example of how SurgeOn has directly impacted patient care by enabling surgeons to learn from shared experiences of managing complications. He discusses the platform's potential for expanding to include other healthcare professionals and international users, while maintaining strict identity verification processes. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit https://insightsmarketingday.com/ and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Can AI break barriers for underserved communities? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney talks with brothers Ifiok and Monk Inyang, co-founders of 1st Street Partnerships, about empowering entrepreneurs and creators of color through the emerging technology of generative AI. Growing up in a poorer, working-class environment in Newark, NJ, the Inyang brothers understand the challenges faced by underserved communities. They recognize that a lack of resources often means these communities have no cushion to fail, with minor setbacks potentially setting them back years if not decades. But there is a solution, and it lies not just in providing hardware like laptops, but in harnessing the power of generative AI. Their approach involves providing strategies for modern problem-solving, identifying necessary tools, and teaching how to use them effectively. This education-focused method helps build a supportive community, fostering B2B-cross-team collaboration.   "The way [underserved communities] interact with AI can be a very embracing moment,” Ifiok explains. “We can use it to break down the biases that we have… that keep brilliant minds out of certain industries." McKinney and the Inyang brothers also highlight the compounding barriers these communities face, noting that most industry gatekeepers are not people of color. They see AI as a game-changer, offering entrepreneurs less expensive, entry-level solutions. Their vision extends to partnering with academia, government, and public service organizations to increase access and expand the community of AI users. Sponsors: Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association. This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology.  You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation. Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person. Get your research done anywhere around the world quickly and efficiently with Gazelle Global!  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more!  Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

If there is a king of thought leadership on AI in healthcare market research, today’s guest might be it.  On this episode of Digital Transformation Success, host, digital transformation specialist and Little Bird Marketing CEO Priscilla McKinney, along with guest and KJT COO Dan Wasserman, discuss the importance of networking and thought leadership in today’s digital world. As an accomplished operations leader with extensive experience in digital strategy, research, and technology, Wasserman leads his company’s strategy and AI initiatives, advancing innovation and corporate sustainability, while at the same time upholding ethical standards.  Wasserman shares insights into his role leading strategy and the AI initiative at KJT, emphasizing the importance of formalizing a company's voice through building relationships and fostering a strong employee base, as well as his approach to thought leadership, focusing on experimental AI and his commitment to authentic and original content. One of his top posts stems from his frustration with AI chat bot cheat sheets, highlighting his dedication to practical and useful information. “The things that got the best feedback,” Wasserman explains. “[Was] when I was providing some valuable resource to [people].” Wasserman also shares valuable lessons learned through teamwork and networking. He notes that while everyone has unique experiences, combining them can create a sum greater than its parts. To mitigate potential blind spots, Dan and his team prioritize communication and positive affirmation, often sharing useful information with a simple, “Hey, I thought you might like this.” This approach underscores the importance of continuous learning and improvement. His perspective highlights the continuous journey of improvement and the collective strength derived from collaborative efforts. By commenting on others' work and accepting feedback, he ensures that he and his team remain adaptable and forward-thinking in the ever-evolving landscape of AI and healthcare research. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there, because we have a GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.  Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawing to be held at stated date) Learn more about your ad choices. Visit megaphone.fm/adchoices

AI ain’t just for the big guys anymore.  On this episode of Digital Transformation Success, host and CEO of Little Bird Marketing, Priscilla McKinney, and guest Jason Sherman discuss how AI is revolutionizing community engagement and communication.  A successful innovator, award-winning filmmaker, published author, and tech startup expert, Sherman is the CEO and co-founder of both the video friendship app Spinnr and the AI creation platform Vengo AI, and has been featured in major media outlets like the Wall Street Journal, USA Today and The Verge, among others. Reflecting on the pandemic, when loneliness was at an all-time high, Sherman highlights how the internet, initially meant to connect people, often did the opposite. In response, he launched Spinnr to foster positive interactions among people with similar hobbies and interests, extending these connections into the real world. Spinnr encourages community engagement and combats the isolation exacerbated by the digital age. Along with Spinnr is Vengo AI, which emerged to meet the demand from Spinnr customers who wanted to customize their own AI programs, as Spinnr's technology remained closed source. As he explains, user feedback is crucial in overcoming challenges and improving AI technologies, a common practice in the field. The creator marketplace is a significant factor behind Vengo’s success, allowing users to train their AI to read various data and interact authentically with followers. “We are democratizing AI,” Sherman explains. “We are giving it to the people [for free], so you can now use it just like the big boys are doing.”  Sherman and McKinney also discuss the financing involved in the digital transformation experience, like securing grants and investors, while bigger companies like Microsoft and Nvidia backing similar initiatives, as well as the importance of training AI to understand human interactions, enabling it to respond naturally and engage more effectively with users. This approach not only enhances the user experience but also broadens the accessibility of AI technologies, making them available to a wider audience. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:   Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there! Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring. Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail! So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day! Learn more about your ad choices. Visit megaphone.fm/adchoices

And who says talking to computers isn’t beneficial? On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business.  As the founder and CEO of Glimpse, a next-generation research platform, Dixit's vision has reshaped the landscape of digital market research. Launched in 2021, Glimpse has quickly gained traction, attracting a prestigious client roster including Hubspot, Diageo, Google, and Ogilvy. McKinney and Dixit highlight Glimpse's transformative journey, from decoding human language to pioneering B2B market automation. Its arsenal of AI tools streamlines the research process, crafting personalized content and hypothetical personas for users to interact with. This innovative approach empowers businesses to pose questions and receive tailored responses, identifying and subsequently segmenting potential audiences with precision. “By taking quantitative elements,” Dixit explains. “And applying [them] to conversational questions, we saw a unique opportunity to understand, [with] a bit more nuance, how people make their decisions.” Join us as we delve into the future of market research and discover how AI is leading the charge toward actionable insights in real time.   Sponsors: Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association. This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology. You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation. Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person. Learn more about your ad choices. Visit megaphone.fm/adchoices

The biggest mistake a business can make is to ignore data they may already have. On today’s episode of Digital Transformation Success, recorded live at the Greenbook IIEX Conference in Austin, TX, host and digital transformation specialist Priscilla McKinney and guests Henry Bremhorst and Ryan Wagner delve into what brands require to exert greater influence on today's consumers. Bremhorst, with over a decade of experience in media intelligence and senior director at Meltwater, specializes in leveraging data insights to drive brand advancement, collaborating with communicators, marketers, and PR professionals to break down barriers and employ a data-driven approach. Wagner, a data-driven digital innovator renowned for his expertise in partnerships and technology and current Head of Partnerships at Point 600, specializes in data visualization, unlocking insights and informing strategic decision-making, constantly pushing the boundaries of technology and data analysis. McKinney, Bremhorst and Wagner tackle the pervasive issue of data ignorance in the business landscape, emphasizing the critical need to initiate conversations. Astonishingly, 70% of first-party data remains untapped, underscoring the importance of data preparation to harness this valuable resource effectively. “There’s a lot of news and social media content out there,” Bremhorst explains. “If you don’t have a net… you don’t have the effective tools to pull in the fish, then you’re probably going to be making a mess.”  The trio also explores modern A.I. solutions for analyzing internal marketing and sales data, integration and automation and the subsequent task of humanizing it for customers and influencers alike.  Join us as we unravel the benefits of data-driven marketing, as well as potential hurdles to overcome.  Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there, because we have a GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.  Enter to win this exciting package of goodies to start building your influence today! Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Companies need to be better prepared for what’s coming next. This is true as new categories of products emerge, in technological disruption and of course, with how the climate is changing. But climate change is often an overwhelming topic and businesses often don’t see this as a place where they could use data for better decision making. But if you worked in insurance, real estate, energy, farming, or fishing you can immediately see the value in knowing what is going to happen in the weather 2-3 months and even 2-3 years out. In fact, the more data you could get with the most amount of precision would be a game changer. Enter Planette. Leading-edge companies, organizations, and governments are digitally transforming their strategic planning by using data to be better prepared for what’s next in the physical world. Climate change is inevitable so instead the way we are adapting is what is meaningful. In order to do this you need data that is actionable as early as possible. Hansi Singh, CEO and co-founder of Planette gives us a few real-world scenarios of how climate adaptiveness and resiliency is a positive outcome of a digital transformation around weather and climate data. This climate tech startup specializes in year-ahead forecasts of environmental variables and extreme weather risks. Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Learn more about your ad choices. Visit megaphone.fm/adchoices

The tech world will never stop innovating. Business leaders are no strangers to technology's effects on a company’s growth. But how do you get a whole team navigating technology together to accomplish your business goals? What does it look like to inspire digital transformation success? CEO and Momma Bird of Little Bird Marketing, Priscilla McKinney, interviewed data insights expert Toluwani Adebekun to answer what people can expect in the business world in the next decade. Toluwani spent 12 years working at Sky as an Analytics and Data Visualisation Data leader with a commercial mindset. He came from a business background and learned data leadership and emotional intelligence are important to him and they are a crucial part of bringing teams together to accomplish great things. Now, he works at Data Literacy Academy, helping business professionals break the data and analytics aptitude and fluency barriers. Toluwani recognizes a disconnect between business leaders, tech specialists, and data analysts. They all need to work toward understanding the business and moving things forward, but they face a shared vocabulary barrier. As Priscilla shares, “We are all in the tech business.” So, even if you don’t think of yourself as a “tech” person this is just the reality of work.  The old trope that data analytics and math are hard will not work as business moves forward. While they can be difficult aspects of business to master, they can be understood with the help of people like the team at Data Literacy Academy. Is all the tech jargon confusing you?  Want to improve ROI and drive business growth utilizing the data? How do you grow your business using proven data insights?  What should you be looking for in terms of skills for that next great hire?  Listen in for some great inspiration for the road ahead! Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now and book a time to chat about how you can unlock the power of your words and stories. Learn more about your ad choices. Visit megaphone.fm/adchoices

In an insightful conversation with CEO of Little Bird Marketing, Priscilla McKinney and guest, Dan Sperring with Align Software you’ll learn everything from recommended tech stacks, to the top lead generation strategies for B2B digital marketing. With over two decades of experience in SaaS, mobile, and omni-channel marketing, Dan is a GTM thought leader focused on driving faster and more efficient growth for B2B go-to-market teams. As the Founder of Align Software, Dan leads a team that provides cutting-edge revenue intelligence solutions, empowering marketing execution across the customer lifecycle. Their goal is to help marketing teams create better-quality B2B digital marketing leads. Here is a guide to help with common business term acronyms we used in this episode: ICP - Ideal Customer Profile TAM - Total Addressable Market SaaS - Software as a Service B2B - Business to Business (meaning business who specifically sell to other businesses) MarTech - Marketing Technology GTM - Go to Market CAC - Customer Acquisition Cost CRO - Chief Revenue Officer According to Dan, the path for the marketing leader to be the best help to the GTM team starts with including the finance team. Unfortunately, many make the mistake to keep the finance department far away from the marketing department. But leaning into the relationship with the finance leaders leads to a better understanding of what customers are driving the growth in the organization. This valuable information brings the team together as they understand how each department plays a role in achieving and exceeding quarterly goals. Dan built AlignICP for people who are accountable for revenue and growing their company. This software provides the right metrics at the right time to make key decisions on where to spend efforts to create efficient growth engines.  Listen in, and learn how to avoid the number one mistake Dan sees SaaS companies make. And don’t miss his recommendation The Science of Scaling by Mark Roberge, previously of HubSpot. Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

XDay 2023 was filled with ideas and methods of moving the business world forward in a thoughtful and holistic way. Host of Digital Transformation Success and CEO of Little Bird Marketing, Priscilla McKinney, worked the crowd to bring you an inside look at the conference held by QuestionPro. Arti Pullins, President of QuestionPro, is an advocate for change in the disparities found in healthcare. She highlights the changes and shifts that need to happen in the healthcare industry. Amanda White, Head of Insights at TEGNA, asks us all to focus more on what we’re DOING with the data and less on the collecting part. Shawn Nason, Founder and Chief Experience Officer of MOFI, shares the truth of what employees need. Purpose. Shawn’s book, Kiss Your Dragons, will teach you how to fall in love with the problem in order to build a scalable business. Carrie Angiolet, President of Illuminas and a native of Austin, recognizes that even when a good change happens with brand building, it can be hard on employees. Cecil Puvathingal, VP of sales at QuestionPro, shares the importance of looking at your company through the windshield, not the rearview mirror. But beyond looking through the windshield, is to pay attention to the passenger. How can we go about this together, in collaboration? (Priscilla expounds on this in her book Collaboration is the New Competition.) Gina Woodall, Vice President and Group Director at Rockbridge Associates, a part of Illuminas, states, “Companies can innovate, but unless it really impacts the customer experience, it doesn't have an impact on consumer loyalty or business growth.” Dan Riley, Co-Founder at RADICL, has the people in mind. His advice for a better thought leadership strategy is not to force a culture shift. He states, “Ultimatums don’t drive progress.” Cat Smith, Fractional VP of Insights, was inspired by the XDay 2023 event to take her career to the next level through personal development. Crystal Wiese, Director of Marketing at QuestionPro, brought together this amazing event with her team. Sometimes, we get a little too serious about market research, and she is here to say, “Surveys are fun and sexy.” Arti Pullins brought her inspiring friend, Puja Rios, to discuss her new book, Get it Together, a Winning Formula for Success from the Boss You Need. Her goal with this book: help people!  Don’t miss our full episode featuring Sumair Sayani, Global Lead of AI Programs and Strategic Partnerships for QuestionPro: A Brighter Future Can be Powered by AI.  Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is so excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So, this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

So many customers are desperate to achieve speed to insights. That is made possible with the KnowledeHound team. But how does it work, and how do we change team behavior from constantly re-fielding prescriptive surveys to looking for the answer in the data we already own? Today, on Digital Transformation Success, CEO of Little Bird Marketing, Priscilla McKinney, talks with Laura Baker, Chief Executive Hound at KnowledgeHound. Laura has watched the evolution of the data industry change from collecting as many insights as you can to helping me find the nuggets of meaning in data.  And it is in that pursuit of getting more meaning from the data, powerful AI-driven data analysis tools make all the difference. Laura keenly states, “Data is fantastic it’s the most valuable asset that any company has, but until you can find it, refine it, and actually make use of it, it’s somewhat useless.” She explains how consumer insights and business growth professionals are suffering from the mismanagement of survey data. While first-party survey data companies own is probably their most valuable asset, they simply don’t know how to find the data they’re looking for! With multiple systems housing both structured and unstructured data, what is needed is a tool that can reach back into disparate systems and query the existing data for answers. Sophisticated systems like KnowledgeHound can even allow teams to ask NEW questions about data that has already been collected. Talk about cost savings!  The result of this digital transformation of consumer research and insights will be a democratization of access to data and better stewardship of the data companies already have. AI data analysis tools like KnowledgeHound mean that companies can quickly find, mine, and refine the data they already have for deeper insights within seconds. Afraid of your data sitting somewhere on a desk without being utilized? Listen to this case study on digital transformation success.   To learn more about KnowledgeHound’s capabilities, see this discovery guide -  Tap into Hidden Data Reserves: The Cost-Saving Effect of AI for Market Research.  Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Learn more about your ad choices. Visit megaphone.fm/adchoices

While a popular Disney princess will tell you, “A dream is a wish your heart makes,” Qualtrics will make those MRX heart wishes of yours a reality. In a candid conversation on Digital Transformation Success, Priscilla McKinney and Ali Henriques explore the intricacies of market research, focusing on the landscape within Qualtrics' research services - a department within a behemoth company that not many in the industry are aware exists. They take a look at this service and a broader view of the consumer insights industry, touching on critical themes and practices shaping the field. As the Global Director of Research Services at Qualtrics, Ali sheds light on the company's evolution, emphasizing its role in assisting clients with research projects, from survey design to data analysis. At Qualtrics, they emphasize the significance of providing value to clients, aligning with the company's commitment to ensuring client satisfaction and renewal rates. Research Services, a division within Qualtrics, acts as a research agency linking clients with third-party panel respondents. They help design research tools and large-scale programs, covering everything from initial setup to generating reports and dashboards, catering to the specific needs of each project. Ali’s team is the sticky factor that keeps clients engaged with the platform at Qualtrics. Their motivation lies in the fact that they are accountable to the clients' renewal rate. Where clients lack expertise of their own, Ali’s team provides the ebb and flow of services needed on a daily basis. They continue to make efforts to refine and enhance the quality of research. Beyond providing research services to clients, Ali has a passion for mentorship and meaningful connections in the industry. They share their thoughts on the opportunities for women in the industry and the importance of giving back in a way that paves the way for broader equity and inclusion in the market research space. Whether you’re looking for a great connection with a remarkable professional or need to accelerate your next research endeavor, be sure to connect to Ali on LinkedIn. Feel free to ask for some dance tips, too - she’s pretty good!  Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is so excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now to unlock the power of your words and stories. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s time to wake up. The concept of artificial intelligence has been around for over 70 years.  While AI is nothing new, we need to change the questions being asked. In this episode, Priscilla McKinney aims to demystify AI’s impact on careers with Sumair Sayani, the global lead of AI programs and strategic partnerships at Question Pro. Sayani’s extensive experience in AI and co-founding Pathos AI, later acquired by QuestionPro, positions him as an authority in the field, and he provides a lot of insights into better questions we could be asking to maximize successful outcomes with this technology. According to Samir, organizations must continuously evolve, putting the customer at the forefront of decision-making and fostering a collaborative work culture. Making a shift from asking to listening and observing will provide more valuable insights. All of this can be brought to a new level with innovative applications of AI tools.  Priscilla is asking the right questions of the right person. Listen in for answers to staying innovative and imaginative in the face of evolving challenges with artificial intelligence. Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” In today’s marketing landscape, this is more true than ever. In an insightful episode, Little Bird Marketing CEO Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, delve into the challenges and opportunities in the marketing ecosystem. Together, they explore topics ranging from digital transformation to the importance of brand awareness. Tony emphasizes the importance of understanding and valuing the customer experience. He recounts D’Amato Management’s history, emphasizing the founder's personal interactions with customers and the passion that drives the automotive appearance industry. Companies often reach a point where they need to reassess their strategies and address critical issues that were neglected during their growth. These issues can range from underinvestment in marketing to a lack of clear marketing plans. A well-thought-out plan ensures that marketing efforts align with the company's objectives and are sustainable in the long run. “It has to be sustainable, or else what we do is for nothing.” - Tony D’Amato Ready to fall in love with your own brand and find the fulfillment your company needs? Listen to gain a fresh perspective and receive strategic guidance and sustainable marketing plans. Episode Sponsor Highlight:  Want to know the real intentions of survey-takers? Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data! Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Successful business leaders just keep on changing. Today, Little Bird Marketing CEO Priscilla McKinney and Steve Phillips, CEO of Zappi, give some guidance on how to embrace it all - especially when it comes to consumer insights.  In case you’ve been living under a rock, here’s a bit about Zappi: Initially, Zappi focused on enabling high-quality agile market research. It aimed to drastically reduce the time required for market research, allowing marketers, creators, and innovators to work more efficiently. Over time, Zappi has evolved into a comprehensive platform facilitating digital transformation within organizations. They provide a unified space for consumer insights and allow companies to work more collaboratively, access data from various sources, and continuously learn from their research. Zappi aims to help businesses become more consumer-focused, adaptive, and innovative while streamlining their consumer insights processes. There are several common challenges facing consumer insight departments across companies, and they address many of them. “It’s not about the idea, it’s about the execution,” says Steve. The Zappi team is set apart by the relentless pursuit of iterative innovation. Ready for a shift toward consumer obsession in decision-making? Listen in for mindset shifts to help you prioritize consumers and make the magic happen.  Episode Sponsor Highlight:  Want to know the real intentions of survey-takers? Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Introducing Jennifer Lu, the driving force behind REI's and customer engagement strategies. With innovative approaches, she navigates the complex landscape of digital transformation, omnichannel marketing, generational gaps, diversity and inclusion and more, emphasizing collaboration across teams and disciplines. At REI, Jennifer leads the customer research team, tackling enterprise-level questions to gain insights that shape decision-making and strategy. Her passion lies in understanding customers from diverse backgrounds, ensuring inclusivity and representation in REI's initiatives. Aligned with REI's mission to make the outdoors accessible, Jennifer shares an example of collaboration with Outdoor Afro. Jennifer emphasizes the importance of creating a safe space for authentic perspectives through collaborations and partnerships. Switching gears, Priscilla explores Jennifer's role in evaluating REI's digital experience. Seamless online interactions, especially for digitally savvy customers accustomed to platforms like Amazon, are of the utmost importance. Recognizing the prominence of REI's website in customer discovery, Priscilla and Jennifer discuss the delicate balance between in-person and online experiences. Understanding the entire customer journey, both in-person and online, allows Jennifer and her team to identify areas for enhancement and provide valuable insights to elevate the digital experience. Looking ahead, Jennifer shares her enthusiasm for AI and automation, as well as the importance of synthesis in insights generation, a topic that resonated with her at IIEX. Envisioning streamlined processes and improved efficiency through AI, there still lies the irreplaceable role of human judgment in deriving meaningful insights from AI-generated data. Jennifer Lu’s expertise and experiences shed light on the importance of collaboration, inclusivity, and seamless experiences in driving successful strategies at REI. IIEX Panel Mention: It Takes Two: Decision Making is a Team Sport panel at IIEX 2023 with Oded Netzer, Vice Dean of Research at Columbia Data Science Institute, Christopher Frank, Vice President of American Express, Paul Magnone, Head of Global Strategic Alliances at Google, and Gregg Archibald, Managing Partner at Gen2 Advisors. Episode Sponsor Highlight:  Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is that a person or a bot behind the survey? Little Bird Marketing CEO, Priscilla McKinney, welcomes Data Scientist and Co-Founder of NAILBITER, Amishi Takalkar, onto the Digital Transformation Success podcast to have a conversation about this pressing issue of authenticity in market research data. In case you’ve never heard of them, here’s the 30,000 ft overview of this innovative tech company: NAILBITER is a cutting-edge video analytics platform that revolutionizes data collection for clients in the shopper insights space. By capturing shoppers in action through shopper-created videos, NAILBITER moves beyond traditional recall-based methods, providing real-time insights into consumer behaviors. The primary objective is to unravel the complexities of brand loyalty and decode the intricate decision-making processes that consumers undergo. Through meticulous analysis of these captivating videos, NAILBITER provides brands with invaluable knowledge, that encompasses consumer preferences, optimal product placements, influential drivers of purchase decisions, and deterrent factors. Due to the ubiquitous use of smartphones and people’s comfort in taking videos, Amishi unpacks how quantitative behavioral videometrics capture consumer behavior and turn videos into actionable metrics. She emphasizes the significance of adapting to evolving consumer mindsets and preferences, particularly in the wake of the COVID-19 pandemic and dynamic economic landscapes. She talks about how continuous in-the-moment data collection and analysis serve as a compass for clients, enabling them to stay attuned to shifting trends and identify untapped opportunities for growth and innovation. Episode Sponsor Highlight:  Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

The world is your research playground! Little Bird Marketing CEO, Priscilla McKinney, introduces Kathryn Topp, an award-winning researcher and co-founder of Yabble, an AI platform that provides key tools for every stage of the market research process and more. Through advanced AI, NLP and NLG technologies, Yabble extracts real-time business intelligence from new and existing data, providing innovative brands with meaningful insights in minutes - not days or weeks. Their conversation dives into the importance of speed to insight in today's fast-paced digital landscape. Kathryn emphasizes the need to eliminate manual tasks and free up researchers' time to focus on strategic thinking and applying their expertise. Yabble’s AI tools are specifically designed to accelerate the research process, offering revolutionary solutions for data coding, theming, and processing.  You can’t talk about AI right now without at least mentioning ChatGPT. Kathryn highlights that ChatGPT is a general AI tool and then businesses should seek out and utilize more specialized tools that are catered to each company's specific needs. “The world is a lot bigger than ChatGPT,” notes Kathryn. The largest concern for enterprises is data privacy and protection. Kathryn explains how systems like ChatGPT are open source with the data itself used to train the AI models and what that means about the real risk of the data falling into your competitors' hands. But with the Yabble chatGPT plug-in, the data is safe and ensures the confidentiality and security of sensitive intellectual property and competitive intelligence. Kathryn also introduces some of the various tools Yabble has created such as the Yabble ChatGPT plugin, a tool that augments the knowledge of ChatGPT by incorporating additional layers of data, and  This plugin facilitates a streamlined and efficient process for generating insights by leveraging sophisticated search algorithms to identify relevant trends and conversations. Warning: It can be addictive!  Kathryn Topp and Yabble are both committed to saving time, freeing researchers' minds, and delivering valuable insights in the rapidly evolving digital world. As AI truly changes hour-by-hour, Priscilla noted that checking back in with Kathryn in three days should be enough time for there to be something new and groundbreaking to discuss. Let’s keep moving forward! Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Digital Transformation Success Podcast, Little Bird Marketing CEO, Priscilla McKinney, introduces award-winning multi-startup founder and CEO and Founder of Moving Beyond, Aparna Rae, an educator, innovator, and disruptor, who shares her insights on digital transformation and its impact on diversity, equity and inclusion. Digital transformation should focus on people rather than just technology, as it can perpetuate existing inequities if not approached with care. With Aparna’s expertise as the founder and CEO of Moving Beyond, a company that provides data-driven solutions to empower HR and DEI leaders in making transformative people investment decisions, she is an indispensable voice in the realm of digital transformation and its profound influence on diversity, equity, and inclusion. ​​ The conversation delves into the challenges faced by female founders, with Aparna discussing the shocking statistic that only 2% of female founders achieve over a million dollars in lifetime revenue. Aparna's passion for addressing this inequity is evident as she talks about her experiences and her commitment to empowering underrepresented groups. Aparna has also founded, co-founded or supported others to help women, people of color and other marginalized communities overcome the many hurdles of starting, and running, a business. Aparna discusses her vision of helping leaders act boldly with integrity. She reflects on the consequences of leaders lacking integrity and stresses the importance of addressing smaller pieces of integrity within one's sphere of influence. Aparna encourages making choices that align with integrity, despite any potential short-term negative consequences, as a means to create a more equitable and just society. She also talks about being an activist in all you do and focusing on what you can change within your own sphere of influence and in your own lifetime. The agreement is that the task at hand, to make digital technology equally accessible, is a matter of clarity on what you are trying to achieve and never losing focus on HOW you go about doing it. This podcast episode explores the intersection of digital transformation, equity, and inclusion, with Aparna Rar offering valuable insights into her experiences and strategies for creating meaningful change in the digital landscape. Heather Krause, Founder of We All Count, was mentioned in this podcast. If you’d like to get to know her work at We All Count, click here. Special thanks to this episode’s sponsor Fieldwork. Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incident recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest.  Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI seems to be at the absolute top of everyone’s minds these days. With the news circling back to this topic weekly, if not daily, and updates being released nearly as quickly, we’re all left in a constant state of apprehension about the ethics and impact of generative AI. Scot Pansing, a veteran in the field of creative tech and communications/policy, shares his insights into the promises and perils of generative AI with Little Bird Marketing CEO, Priscilla McKinney. The reality is that while AI has enormous potential to revolutionize industries, there is also a pressing need for ethical considerations and regulations to mitigate its potential negative effects. This episode touches upon several key concerns, such as the risks of bad actors misusing AI for fraudulent or malicious purposes, the challenges of ensuring the responsible use of chatbots, and the implications of AI-generated content for intellectual property and copyright. In addition, the conversation also delved into the potential dangers of AI-generated fake images and the need for awareness and fact-checking systems to prevent their spread. Ultimately, Priscilla and Scot both emphasized the importance of responsible use of AI and the need for a framework to ensure it is being deployed ethically. It is a call to action saying that we are all responsible and it is important to have thoughtful, nuanced conversations about AI’s impact.  For more nuggets of AI facts, listen to Scot Pansing’s podcast, AI Quick Bits and his Substack summary of show content. A Little Experimenting was referenced along with this LinkedIn post he made that was truly terrifying and should not be missed.  Special thanks to this episode’s sponsor Fieldwork. Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incident recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest.  Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the face of so many people saying that brand loyalty is dead, there is so much evidence that a smart take and a carefully thought-through plan can actually cut through the noise in today's digital market and create an incredible bond between consumers and brands—  but it is not easy. To quote Frank Zappa and Mike Ridgewell, “Loyalty’s not dead. It just smells a little funny.”  Little Bird Marketing CEO, Priscilla McKinney, is joined by Denmark Street Marketing Founder, Mike Ridgewell, on this episode where they discuss the intricacies of brand loyalty in today's disruptive digital landscape. With a track record of solving massive problems for industry giants like Disney, Mike brings his expertise and a powerful five-step plan to help you build a strong foundation of brand loyalty. Make a plan Have a strong and sustainable value proposition Align resources Build the tech stack Launch and refine They unpack what looks like a simple step-by-step plan. But with Mike’s expertise with over 30 years of working in senior marketing roles there is nuance he shares to how he has made this plan successful many times. He built enterprise-level loyalty programs for some of the biggest names, including The Walt Disney Company, Marvel, NBCUniversal and confidential Denmark Street Marketing clients. He has held leadership positions in D2C / CRM and Digital Marketing globally, boosting revenues and profits through new consumer acquisition and increased engagement. He graciously gives insights in this episode to help you rethink brand loyalty and loyalty programs that work.  Ready to transform the way you present yourself online and achieve career-changing breakthroughs? Little Bird Marketing's 12-week social selling course can give you the practical, hands-on experience you need to build lasting relationships at scale. Unlike quick-fix "tips and tricks" programs, our course is a true commitment to changing the way you present yourself online and achieving career-transforming breakthroughs. Expert instruction is delivered in small, personalized cohorts, with one-on-one coaching tailored to your unique needs. We'll teach you how to build rapport with targeted audiences, expand your influence, and establish yourself as the go-to authority in your area of expertise. Enroll in our social influence course today and start your journey toward unparalleled success. Visit https://littlebirdmarketing.com/social-influence-course/ to learn more Learn more about your ad choices. Visit megaphone.fm/adchoices

Disruption. It’s what’s for breakfast. It can be overwhelming, no matter what industry you’re in. It moves so quickly that overwhelm can settle in and temptation to bury your head in the sand gets stronger and stronger. So, how do we face a world that is about to be disrupted, mid-disruption and ripe for disruption in so many different ways? Join Henry Hays, Founder and Managing Partner of Henry Hays Consulting, and Priscilla McKinney, CEO of Little Bird Marketing, as they unravel the art of disruption and innovation. Their conversation is an act of conversational volleyball— they volley confessions, anecdotes, and insight back and forth at breakneck speed. The knowledge they drop here is REAL knowledge, with REAL world examples. They talk about how and why companies like Kodak and BlockBuster failed, and how businesses like Uber and DoorDash took off. Wondering which industries are ripe for disruption? Airlines, health care, the education system, and law just to name a few… Then, they get personal.  It’s time to pop the hood on your business and look at: Market Complacency Customer Frustration Tension Points Henry unpacks the terminology and then explains how you figure this out for your own business and action on what you find— from customer advisory boards to honesty campaigns, to not only treating the problems that you have but also looking at the things that are successful and forecasting how those successes could turn into pitfalls.  Hays is the Founder and Managing Partner at Henry Hays Consulting, where he specializes in working with legacy businesses helping them transform by developing radically different business models. When he’s not consulting, he’s keynoting his talk on Disruptive Innovation. Prior to his work at Henry Hays Consulting, he was the Senior Executive Vice President for MPower Health, a Dallas-based healthcare company focused on delivering innovative value-based care. He also served as National Sales Director for Avanir Pharmaceuticals and was a founding member of their original sales organization. Over the course of 20 years in biotech and pharma he ran sales teams specializing in launching novel drugs. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. It’s the way to face disruption head on in the professional social influence space. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Putting your brand in the hands of somebody else is scary. Is that person the right person to represent your brand? Could there be any backlash? Have they been vetted properly? While social influencers can help brands reach their audience, which is hopefully also your target audience, there are many challenges that companies face in leveraging influencers effectively. That’s where Dino Delić comes in. Dino Delić, Director of Analytics and Insights at Meltwater, has over a decade of experience consulting communication and marketing professionals working with companies globally to create and improve their marketing strategies. Dino has worked with brands such as H&M, GE, Hyatt, UPS, Fox Sports, Caesars, MARS, Fidelity, LG Electronics, and more. His focus is to help brands optimize their social media marketing efforts, understand their global target audiences, and utilize the data Meltwater provides for strategic insights. In his conversation with Priscilla McKinney, CEO of Little Bird Marketing, on the podcast they discuss: Being data-driven in communications and PR Influencer marketing Micro-influencers and nano-influencers Brand and reputation measurement Marketing and PR measurement Consumer insights and trends Humanizing your brand Don’t do something identical to your competitor. Don’t do something that you’ve already done before. Stop for a minute. There are amazing tools, like the ones Meltwater offers, that can help you create something bigger and better by identifying precisely who has the authority, credibility, and authenticity with your target audience. If you are wondering what the possibilities are in the realm of influencer marketing, this is the conversation for you. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

There is this Futurama episode centered around the idea that we have the technology, we just don't have the budget. A character had lost his leg, and because they had the technology to do so, they were able to replace his leg… with a mop and a bucket. With digital transformation, your company may have the technology to mine the data, but if that data isn’t accessible, well, you're going to be walking around with a mop and a bucket for a leg. Join CEO Priscilla McKinney as she welcomes Thor Olof Philogène, CEO and founder of Stravito, to the show. Thor’s company helps organizations centralize and democratize access to market research and insights through the use of their AI-powered knowledge management platform for market research and insights. Say goodbye to mops and buckets, horrendously long email threads, dozens of log-ins, and the endless search for data that maybe Carl had access to, or was it Suzanne….   On the podcast, Thor walks us through why data management and democratization are necessary for companies to get data out of silos, increase efficiency, build narratives around key business topics, and improve high-level strategic decision-making. As Thor says, “This has created a single source of truth within organizations that achieves clarity in terms of a common thread.” Best news ever? Market research and insights delivered to you via a Google-like search experience. Stravito is absolutely a company to keep an eye on, and Thor’s podcast, The Consumer Insights Podcast is a must-listen. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

When brands like Google, Starbucks, Shopify and GE want to decode the future, they call Mitch Joel. We called him too. Mitch Joel is the Co-Founder of ThinkersOne, a platform that empowers companies with personalized and bite-sized thought leadership from the best thinkers in the world, and His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business bestseller.  Join your host, Priscilla McKinney, CEO of Little Bird Marketing as she shares an impactful and inspiring conversation with Mitch Joel about asking the important questions about digital transformation. As an early adopter of prolific blogging and prolific podcasting, Mitch has been on the forefront of digital transformation for decades. At the center of his professional endeavors is the question, “How do I use technology to connect better to audiences?” paired with his genuine curiosity for humans having the human experience.  They explore the idea of digital transformation as an equalizer for diversity. They consider if there is an “open playing field” of sorts for new ideas and a kind of all-access pathway unfolding. Along with this dreaming, they offer up a few cautionary tales of what the digital world could do to further alienate minorities and more. Mitch offered up some hard truths about what was true, and what is now true-ish. Though, as Mitch says, “It’s always been a snake pit.” But the balance of the conversation comes back to hope - hope for a digitally-enabled world that makes for a better experience for humans.  In terms of the biggest challenge to digital transformation, Mitch Joel named tech stack. Artificial intelligence and blockchain technology, metaverse, virtual reality, and augmented reality are huge hurdles for businesses and brands to understand and effectively figure out how to integrate. They discuss small ways people can make steady progress toward a more digitally transformed work and life experience. At the end of the business day, as Mitch says, “It's not about accomplishing business differently, it's about being willing to look at things differently and being willing to change ourselves.” If you think you need a social media influence course… you do. Our 12-week Social Influence course will more than do the trick! We would also be happy, quite thrilled actually, to discuss what digital transformation could look like for your team!  On the hunt for powerful content marketing and strategy resources? Come under our wing. Resources, people, and books mentioned: Harley Finkelstein, President of Shopify Mike Evans, Founder of GrubHub and Author of Hangry Seth Godin Charlene Lee Stolen Focus by Johann Hari Keepsake ChatGPT Learn more about your ad choices. Visit megaphone.fm/adchoices

When we’re talking about digital success, it’s not about the bee-boo-boo pressing of buttons. We still need a team of amazing humans who know how to build relationships leveraging the digital tools. There is inner work that has to be done. Sales professionals need to know and understand how to bring themselves to the table in the right way, and it’s all about building a culture of communication and trust. Join CEO and Little Bird Momma, Priscilla McKinney, and owner of Trustpoint, a Sandler Training center, Brett Baker, as they discuss how to get sales training right to set a company up for digital success. Brett Baker and Priscilla McKinney go way back. This episode feels like sitting in on a cup-of-coffee-on-the-couch kind of conversation. The undercurrent is how to get another person to “self-discover truth” as they unpack how to build relationships and trust digitally. So, if you’re work culture is allergic to self awareness you will not like this episode at all.  They cover these pressing questions sales leaders are facing:   What are the basic needs a salesperson has to understand and embrace to start building relationships on cold calls or with clients that are meaningful— built on trust and mutual respect?  How can I make sure we don’t lose the human element when moving our sales efforts to digital tools?  What is holding my team back? There are more than one thing sales leaders need to be working on with their teams, namely, start asking questions and keep asking questions to the prospect. In a world where most sales people default to doing all of the talking, this is tuned out when face to face and even more easily ignored when the sales pitch moves online. The importance of asking questions also underscores the truth that the prospect’s first answer will never reveal their real problem. Lastly, teams need to remove the pressure to get the “yes” and build more comfort around the prospect saying “no.” As Brett says, “when a sales professional starts to become okay with no, their world opens up to a level of trust with people they’ve never dreamed of.” As customers know the close is coming and the salesperson is hankering for the “yes,” the comfortability around the “no” breaks down barriers, surprises people, at puts them more at ease. This conversation is positively brimming with impactful and actionable information that will spotlight exactly what mindset shifts and sales tactics you need to implement for true, real, game-changing sales success both online and offline.  Shout to our sponsor CFR!  For business professionals, mastering social media is no longer a “nice to have” set of skills, but a fundamental need in order to advance your career. You need an effective and proven system to move from social selling all the way to digital dominance. Learn more at littlebirdmarketing.com/social Learn more about your ad choices. Visit megaphone.fm/adchoices