Digital Transformation Series – Détails, épisodes et analyse

This month's Digital Transformation Series is another thought-provoking conversation.

Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. 

With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective.

We discussed:

- The importance of authenticity in communication with HCPs
- Moving away from buzzwords to address real industry challenges
- Why it's time to speak more openly about what’s working and what isn’t working in Pharma

In this episode of our Digital Transformation Series I am joined by the amazing Carlos Eid, MD! 

Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence. 

He currently leads the Cardiovascular Medical Affairs team for International Markets, where he applies his expertise across diverse geographies. 

He is driven by the opportunity to make a meaningful impact on clinical practice and patient outcomes. 

Don’t miss this opportunity to gain valuable perspectives from one of the industry's leading voices. 

#DigitalTransformationSeries #Cheemia #pharma

After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️
 
On the 22nd August, l chatted with the amazing Chiara Bolgnini.
 
Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global and international roles at Novartis Global headquarters, Bristol-Myers Squibb Worldwide organisation, and Abbott Global headquarters. She is now working at Roche Pharma International. 
 
Chiara possesses proven senior marketing leadership skills and has led global, regional, and local marketing teams to drive key integrated omnichannel marketing strategies. She's also led blockbuster product launches and growth resulting in billions in sales. 
 
Listen to her amazing journey in Pharma. 

Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.

For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marketing capability.

Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 14 countries.

Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for medical doctors and patients.

Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023.

Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!

I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series. 

With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies. 

Vanitha currently leads a team focused on chronic serious diseases, employing cutting-edge commercial strategies with a strong emphasis on digital health and customer engagement.

As an advocate of collective creativity and human collaboration, Vanitha believes these pillars are essential for achieving transformative results. 

Outside of work, she enjoys globetrotting and immersing herself in diverse cultures!

I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results.

To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series. 

Rick Hollis is the Business & Customer Excellence Director at Ipsen UK & Ireland, and has 20 years’ of experience in pharma. He has become really focused on elevating the customer experience when engaging with pharma companies, looking to improve both in-person and digital interaction.