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| Titre | Date | Durée | |
|---|---|---|---|
| Quick message - Digital Marketing Radio on-hold for a while! | 20 Jan 2022 | 00:01:43 | |
Hey there, David here - I just wanted to record a quick message to say that I’m taking a short break from recording episodes of Digital Marketing Radio. I want to focus on 2 other things at the moment... Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little - I’m now also offering YouTube video series’ and business books as part of my B2B content marketing services - if you want to check out something that I’ve recently produced for a client, have a look at SEOin2022.com - and if you’ve got any questions about maybe doing something similar for your own brand, feel free to email me at david [at] castingcred.com. And secondly, I’m at the early stages of producing a course on Podcast Presentation skills - and I’m doing a little bit of research on what prospective podcast hosts and guests would like me to include in the course - so if you’d like to be a better podcast host or guest, would you mind helping me out by completing a quick survey? Just go to PodcastPresentationSkills.com to fill out your thoughts on questions like - What podcast presentation skills do you admire and why? - What podcast presentation failings turn you off and why? - What podcast presentation skills do you want to acquire yourself? If you’ve got some thoughts to share on that, if you could possibly fill in that quick survey at PodcastPresentationSkills.com, that would be much appreciated! In the meantime, I’m going to be getting my head down and focusing on my clients and my Podcast Presentation skills course - and I’ll get back to Digital Marketing Radio as soon as I can! Aloha! | |||
| How do SEO and PR work together? With Dayana Mayfield | 16 Dec 2021 | 00:45:12 | |
The chances are that you’re either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of driving authority - AKA links - to your site. That’s what I’m going to be discussing on episode 270 of Digital Marketing Radio - with a specialist Copywriter and Digital PR Strategist who helps SaaS companies rank in Google search, and convert that traffic into free trial sign-ups and demo requests. Her clients include Drift, TravelPerk, and StoryChief, and her work has been featured in Forbes, Entrepreneur, and Business Insider. Welcome to DMR - Dayana Mayfield. | |||
| How agencies can increase client performance, decrease churn, and stabilize their revenue - with Shaun Clark | 08 Sep 2021 | 00:33:19 | |
Do you run or might you be planning on running a marketing agency? If so, you’ve probably experienced, or you’re going to experience clients coming and going, and revenue going up and down. In this, episode 261 of Digital Marketing Radio we’re going to be looking at why clients leave, why revenue isn’t as stable as you’d like, and how to fix it. Joining me to discuss that is the co-founder of a marketing platform specifically designed to help agencies thrive. He’s the CEO of HighLevel - welcome to DMR - Shaun Clark. | |||
| The 3 Objectives of building a digital marketing blueprint – CURTIS THORNHILL | DMR #153 | 31 May 2016 | 00:27:09 | |
Today I'm joined by the CEO of a company that was named in the Inc. 5000 list of the fastest-growing private companies over the past year. Welcome to DMR, Curtis Thornhill (@AptResults). [You can find Curtis over at AptMarketingSolutions.com.]
On this episode of Digital Marketing Radio we discuss the 3 Objectives of building a digital marketing blueprint, with topics including:
Data-driven Customer Engagement:
Big data and analytics are driving the trend back to relationship marketing practices of customer grooming, retention and loyalty. The opportunity: customer modeling can produce not only quantifiable outcomes but also messages that resonate.
Mobile Technology’s Omnipresence:
Digital marketers can take a page from the most innovative companies by developing mobile apps that support marketing initiatives and zeroing in on informational needs.
Monetizing Metrics to Measure Social Media:
Enterprises are relying more on monetization metrics (rather than impressions and traffic). Expect engagements to become increasingly focused on outcomes from the social channel, leading the way on innovating the social experience to drive conversion and purchases.
[Tweet ""I would focus on investing in an internal rigour around #BigData" says Curtis from @AptResults"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Callr [Automated calls to alert you about upcoming meetings]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Slack [Team communications software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
I would focus on investing in an internal rigour around big data. That doesn't have to be a very advanced solution, or a build-out of an entire team. But I do think that taking the steps to map out what that will look like internally will set out a lot of new opportunities, help you improve your performance; and also enhance a lot of the campaigns that are currently running. | |||
| Should you be using Snapchat? – MOJCA MARS | DMR #152 | 24 May 2016 | 00:29:56 | |
Today I'm joined by a social media consultant who founded her own consultancy right after after losing a job, at an advertising agency. Welcome to the founder of Super Spicy Media, Mojca Mars (@mojcamars). [You can find Mojca over at SuperSpicyMedia.com.]
On this episode of Digital Marketing Radio we discuss whether or not you should be using Snapchat, with topics including:
I presume that you’re quite happy that you lost your job?
Should every serious digital marketer be using Snapchat?
What do you say to someone who’s downloaded the app, played with it and thought “NO” that’s not for them?
Would you describe Snapchat as a content marketing channel?
Is Snapchat really hear to stay and continue to increase in popularity over the coming few years?
What’s the best way of getting started with Snapchat?
Do you have to be an extrovert to be on Snapchat?
Does it not take loads of time to use Snapchat?
What’s the point in building a community on Snapchat if they can only see your content for 24 hours?
How does Snapchat work with the rest of the marketing mix?
[Tweet ""It comes down to personality. That will make my business different." @mojcamars #ThinkDifferent"]
Snapchat links
Here are a few links to usernames to follow on Snapchat (as discussed in the episode)...
https://www.snapchat.com/add/mojcamars
https://www.snapchat.com/add/garyvee
https://www.snapchat.com/add/seanwestv
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Native Mac Calendar [Calendar app]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
I don't really use a lot of software!
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Be more personal. There is still not enough personality when it comes to social media and it comes to marketing, communicating your expertise. Of course value is important and with that value you can also share your personality a little bit more, because that's what differentiates one business from the other. So if I compare myself to another business, we can both offer the same vale, and the same advice, but basically it comes down to personality - and that's what will make me different from the other business. | |||
| How to connect with your subscribers – FRANK KLESITZ | DMR #151 | 17 May 2016 | 00:35:47 | |
Today I'm joined by a man who helps his clients, get more clients from their number one business asset - their existing customer or prospect database. Welcome to the CEO and co-founder of Vyral Marketing, Frank Klesitz (@VyralMarketing on Twitter). [You can find Frank over at GetVyral.com]
On this episode of Digital Marketing Radio we discuss how to connect with your subscribers, with topics including:
Do you find generally that businesses have databases that they're not taking full advantage of?
Why do you think that is?
If you’re talking to a database that haven't heard from you for a while, what kind of things do you start communicating with them?
What are some of the effective ways to grow a cold database into a warm set of prospects?
How do you track the ROI of building that relationship?
How much time should you generally allow to turn a cold lead into a warm prospect?
Do you generally rely on the telephone as your tool of choice or do you prefer automating the process?
[Tweet ""You need to build a list of the people who are most likely to hire you" say @VyralMarketing"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Google Apps [Work software for business]
Infusionsoft [Sales and marketing workflow management]
Fonality [VOIP services for business]
Unbounce [Landing pages]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Slack [Group communication]
Hubspot [Marketing automation platform]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
You need to build a list of the people who are most likely to hire you, that have the money to hire you, the money to give you. And focus all your effort into that list. Building on that list and working on that list. If you're just focused on publishing a bunch of videos or publishing a podcast or articles, and putting it out to the world, and magically hope that people are going to magically going to discover you and buy from you, it tends to be more of a pipe dream than reality. I recommend for you to build a list of people, and go extremely deep into that list of people to be able to make sales. | |||
| Lead Building with LinkedIn – LAWRENCE HOWLETT | DMR #150 | 10 May 2016 | 00:38:40 | |
Today I'm joined by a digital entrepreneur who’s worked for himself from the age of 13. He co-owns a well-established full service web agency in the UK and runs his very own podcast called More Demand. Welcome to DMR - Lawrence Howlett (@lawrencehowlett). [You can find Lawrence over at NewEdge.co.uk]
https://www.youtube.com/watch?v=_qKhHiHJ6iA
On this episode of Digital Marketing Radio we discuss lead building with LinkedIn, with topics including:
How effective is LinkedIn as a source of leads?
What type of business can use LinkedIn most effectively?
What's the most effective process for driving leads from LinkedIn?
Is it important to have a pro LinkedIn subscription?
What messaging works best?
What call to action works best?
What other forms of lead building are you finding to be effective at the moment?
What are your thoughts on the future of LinkedIn and the necessity to be on other social networks?
[Tweet ""Create before you consume." @lawrencehowlett #BusinessProductivity #GreatQuotes"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
InfusionSoft [Sales and marketing automation software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
HubSpot [Inbound marketing software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Create before you consume. A lot of the time, even with LinkedIn, we'll log-in and we'll just read what other people are spewing out. We'll log-in to our Facebook, and we'll read what other people are spewing out. And then that takes us on a half-hour tangent and before we know it, we've lost out mindset, and we've not created anything. So what I do religiously in the morning is not open my emails, not open the news feed or anything like that. I sit down and do my content creation, whether that's a blog or a podcast or a webinar. Create some content for the site. That's what I want to do first before I then go and consume other people's content. | |||
| Generating business leads through mobile live streaming – PETER STEWART | DMR #149 | 03 May 2016 | 00:56:35 | |
Today I'm joined by a man who’s a presenter, producer and trainer for a world-renowned broadcasting corporation. He’s also author of a few books - including one on how to use the live streaming platform, Periscope. Welcome to DMR - Peter Stewart (@TweeterStewart). You’ll soon be able to find Pete over at PeteStewart.co.uk. (Website going live soon!)
https://www.youtube.com/watch?v=WjgNkCrJ-Js
On this episode of Digital Marketing Radio we discuss Generating business leads through mobile live streaming, with topics including:
Why Periscope?
Can mobile live streaming actually be a really effective medium for driving leads?
What are some examples of brands that are doing this really effectively at the moment?
Do businesses need to be worried about being legally compliant when they have their staff live streaming?
How do you promote your live stream?
Do most people watch your show in the app or elsewhere?
Do you republish the replay elsewhere?
What kind of call to action works well to gather leads?
[Tweet ""A lot of people are concerned when it comes to #LiveStreaming. Just try it." @TweeterStewart"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Tweet Deck [Twitter management]
iMovie [Video editing software]
Cameo [Video editing software for iOS]
Splice [Video editing software for iOS]
Gravie [iOS app for putting text on video]
Beedeo [iOS app that adds text that moves with content on videos]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Snapchat [Communications / sharing app]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Try it. That's it. Try it. A lot of people are concerned when it comes to live streaming. I think now is a fantastic opportunity to get on it. Now is a really good time to get on, see how it works, make the mistakes and build your niche, start building a bit of a following before the big boys and millions and millions of other people get on and it becomes a crowded marketplace. If you decide after a couple of dozen that it's not for you, then OK, you've given it your best shot. | |||
| SEO in the Year 2020 – RAND FISHKIN | DMR #148 | 26 Apr 2016 | 00:36:42 | |
Today I'm joined by a man, who for over 10 years has been one of the most consistent leaders in the field of organic search marketing. He’s author of 2 books, and also co-founder of Inbound.org. Welcome to DMR - the Wizard of Moz - Rand Fishkin (@randfish). You can find Rand over at Moz.com.
https://www.youtube.com/watch?v=1W9GnB2rzb4
On this episode of Digital Marketing Radio we discuss what SEO might look like in the year 2020, with topics including:
Will we still be calling it SEO in the year 2020?
To me it seems that SEO is splitting into different specialisms - UX, website performance, content marketing to name a few. Will an SEO be able to do everything in 2020 or will the role become even more specialist in the future?
Do you think the average small business owner be more or less concerned with SEO in the year 2020?
What are the SEO strategies that work well in 2016 that won’t work so well in 2020?
What do you think Google Plus might look like in 2020 and do you think that Google might have purchased Twitter or another major social network by then?
How will websites and the way that we consume them change by 2020?
And what about the Google SERP - what are your thoughts on how that might change?
How will Google determine authoritative and relevant content in the year 2020?
What user behavior metrics might Google be measuring in 2020?
How might organic search results be displayed in 2020 and how will they integrate with paid search?
How will AI change SEO?
How do you think negative SEO might evolve?
Will we get better at cross-device tracking and multi touch attribution?
[Tweet ".@randfishkin says that traffic from an email list can boost organic rankings #IntegratedMarketing"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Type Form [Online forms & surveys]
Twitter Polls [Online forms & surveys]
Pocket [Read articles later]
Nuzzel [Find top social stories that your friends share]
Culture Amp [People analytics for your company]
Similar Web Pro [Website & app insights]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Part of my wants to say Slack, but I have used Slack quite a bit [Messaging app]
Buzz Stream [Outreach and link building]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
If I had been listening to this as a web marketer, if I hadn't already been thinking about the idea that organic traffic could drive my rankings, I would be thinking about that very strongly. I'd be thinking about what is a way I could be driving organic traffic to pages I'm on the cusp of ranking - I'm on page 2 / I'm on page 3. I just haven't got the signals I quite need to rank. May be what I need is more organic traffic efforts. How could I get included in an email list? How could I get more social traffic? How could I get more engagement on the page? More people sharing it, more copy and paste behaviour, people emailing it to each other. I think that might be the missing link for some folks who aren't ranking for what they want to rank for. | |||
| How to turn a podcast into a book – MATTHEW TURNER | DMR #147 | 19 Apr 2016 | 00:58:26 | |
Today I'm joined by a man who I interviewed first 18 months ago - back on episode 54 of Digital Marketing Radio, where he shared some great tips on the art of storytelling in marketing. Since then he’s interviewed 163 successful and inspiring entrepreneurs for his very own podcast - and he’s about to publish a book on the subject. Welcome for the second time to DMR - Matthew Turner (@turndog_million). [You can find Matt over at Turndog.co/SM]
https://www.youtube.com/watch?v=IALiLcA70bQ
On this episode of Digital Marketing Radio we discuss how to turn a podcast into a book, with topics including:
Did you know that your destination was to write a book at the start of your podcasting journey?
Did you find that your ability to interview well improved as the episodes went by?
How else did the process change you?
What would you do differently if you had to do it again?
What would you advise anyone intending on embarking on a similar project?
Who did you like interviewing the most?
Who did you like interviewing the least?
What method are you using to publish your book?
Have you looked into the pros and cons of self-published or trying to get a book deal?
How are you promoting your book?
What is your objective by publishing the book?
What do you want to do next?
[Tweet ""You can't take a day off from being the best version of who you are" says @turndog_million #Quotes"]
The Successful Mistake Mistake the book will be out in mid-June 2016. Find out more about it and register interest at Turndog.co/SM. | |||
| How to grow your audience on YouTube – ROBERTO BLAKE | DMR #146 | 12 Apr 2016 | 00:55:50 | |
Today I'm joined by a man whose work has been recognized by Forbes, Advanced Photoshop Magazine and Photoshop Creative Magazine. He’s a creative entrepreneur with 10 years commercial experience in design and marketing. Welcome to DMR, @robertoblake. [You can find Roberto over at RobertoBlake.com.]
On this episode of Digital Marketing Radio we discuss how to grow your audience on YouTube, with topics including:
You've got 90,000 subscribers and loads of videos with tens of thousands of views. What’s your secret?
Do you have to produce beautiful videos to be successful?
When did you start on YouTube?
What kind of videos tend to get the most views?
Do you promote your videos much after you publish them?
What kind of call-to-action do you have?
Has YouTube changed much over the past couple of year?
How do you think YouTube will continue to evolve?
Are there other video networks starting to compete with YouTube?
Is producing videos for YouTube quite different from hosting a live event?
[Tweet ""#InfluencerMarketing is going to crush #PPC in the next 5 to 10 years" @robertoblake #MarketingQuotes"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
The Adobe Creative Suite [Design and creative editing software suite]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Post Planner [Social media scheduling software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Respect the relationships which you have. Whether it's with your customers, your clients. Whether it's with the people you work with or the people in your employ. Or the audiences that you want to build. If all of your actions are dictated by creating value for other people - creating something awesome, putting it out there because it will help or benefit other people beyond you - beyond putting money in your pocket, beyond giving you what you want in ROI or vanity metrics or whatever it is. Good intentions ultimately matter. And I'm not saying that from a rose-coloured glasses perspective. I'm saying that as human beings, if you don't have good intentions towards us, we will see it eventually. And we will make a decision with our wallets. We will teach you the same painful lesson that Blockbuster learned. When you don't create a good experience for us, we will teach you the same painful lesson that companies have when their top talent quits and goes to the competition. We will teach you those same painful lessons if you do not respect your audience, your viewer-ship, your family, your employees, your clients, your customers. They make you what you are. The network that you have is some of your greatest value and if you treat people poorly, you treat them unintelligently, you show that you're only in this for yourself and what you can syphon from them - they will see through it and they will cut you off at the knees and you will have nothing. So, if you want to grow an audience on YouTube, you want to build a business, respect people and respect human beings. Start thinking about returning on the relationships. Think about what you can give and stop just thinking about how to make as much of a quick buck as possible, or how to get a quick view, or how to fake it until you make it or do a scam. Be more than willing to let good intentions and the respect of a relationship prepare you to deliver on the hard work that success and creativity demands from you. | |||
| What’s the difference between social media marketing for B2B & B2C? – BRIANNA SMITH | DMR #145 | 05 Apr 2016 | 00:34:12 | |
Today I’m joined by an Integrated Marketing Manager who started her career as a brand strategist. She’s also Adjunct Professor at UMSL where she teaches the Social Media Marketing course. Welcome to DMR, Brianna Smith. [You can also find Brianna over at BeingYourBrand.com.]
https://www.youtube.com/watch?v=B4QHeOunEj8
On this episode of Digital Marketing Radio we discuss "what’s the difference between social media marketing for B2B & B2C?", with topics including:
How long have you been involved with social media marketing?
How much has it changed?
What specifically has changed?
What’s the difference between social media marketing for B2B & B2C?
What works best for B2B?
Does B2B businesses still need to be active on social media?
What networks work best for B2B?
What works best for B2C?
What networks work better for B2C?
How should B2B and B2C social profiles be set up differently?
[Tweet ""There's no area of the business where marketing should not be involved." @Brianna5mith"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Canva [Online graphic design]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Clear Voice [Find influencers to help grow your brand]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Take an inbound marketing approach to nurture your customers. If you're B2C, get them down that funnel faster. If you're B2B, nurturing those customers through the sales process, use your awesome marketing tools to help sales push them further down the funnel. | |||
| Measuring the impact of your social media activities – PERRY DRAKE | DMR #144 | 29 Mar 2016 | 00:31:34 | |
Today I’m joined by the Professor of Digital and Social Media Marketing at the University of Missouri. He is the author of ‘Optimal Database Marketing’ and founder of the Midwest Digital Marketing Conference - Welcome to DMR, Perry Drake (@pddrake). [You can find Perry over at UMSLdigitalconference.com.]
https://www.youtube.com/watch?v=-lTWP9eAh8Y
On this episode of Digital Marketing Radio we discuss measuring the impact of your social media activities, with topics including:
Is it essential for everyone who represents a business on social media to be measuring the impact of their activities?
What are a few of the most important metrics to be keeping an eye out for?
What are some of the more effective activities to be doing on social media?
What tools are you using to measure social media activity?
What are some of the more effective paid advertising opportunities on social at the moment?
Are there any social platform activities that you can’t measure, that you just have to rely on gut instinct to justify the value of the activity?
What trends are you seeing in use of social media at the moment?
What social platforms are catching your eye at the moment?
[Tweet ""Be consistent in everything that you do in #socialmedia." @pddrake"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Hootsuite [Social media management]
Fan Page Karma [Analyze and improve social media profiles]
Google Insights [Demand / supply monitoring]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Marketing automation software in general
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Figure out who your are, what you are as a brand, what you stand for. Be consistent in everything that you do in social media. Don't violate your rules. I have my own personal set of social media rules that I never violate. | |||
| How to be an exceptional virtual presenter - with Oli Gardner from Be the Keynote | 01 Sep 2021 | 00:47:07 | |
How many times over the past 17 months have you turned up to yet another Zoom meeting, only to hear a cacophony of nonsense and a presenter struggling to share their slides? So you say to yourself... “If that were me, I’d be so much better.” The week after, it’s your turn - so you start your presentation fully on-form - and completely muted. Virtual presentation skills are now more important than ever - and that’s exactly what I’m going to be discussing with my guest on Digital Marketing Radio episode 260. He’s the Co-Founder of Unbounce - the landing page platform utilised by over 15,000 brands. And nowadays you can find him at Be the Keynote - helping you to become a better and more confident presenter, whether it’s on a big stage, a tiny stage or a virtual stage. Welcome to DMR - Oli Gardner. | |||
| How to attract and engage email subscribers – TOM TATE | DMR #143 | 22 Mar 2016 | 00:34:03 | |
Today I’m joined by someone who moved from project management, to educating and communicating the value of email marketing to digital marketers, entrepreneurs, and content creators everywhere. Welcome to DMR, Tom Tate (@tnrt). [Tom is Product Marketing Manager at AWeber.com. You can also find him over at Weekly.coffee]
https://www.youtube.com/watch?v=pmho2MO3AY8
On this episode of Digital Marketing Radio we discuss how to attract and engage email subscribers, with topics including:
How would you compare the value of email marketing compared with other digital channels?
Is it important for every type of business to be building a list?
How much detail on your prospects is it best to get, or will email suffice?
What are some of the more effective ways to attract new subscribers at the moment?
Is it possible to come across as very personalised, but still be very much automated?
What are some of the more effective ways to get your subscribers to open and engage with your emails?
Are there any idea length or content type for emails?
What are some of the more effective calls-to-action for emails?
What about subject lines?
What about the from line, should that be a person or a company?
What are your thoughts on the future of email marketing?
[Tweet ""Start work on building out that authenticity and that voice" @tnrt"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Mozilla Thunderdbird [Email software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Snapchat [Communications app]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
There are people out there who would love to hear from you. You as a small business owner or a marketer. You have an authentic, original voice. Find that voice. Even if you're not a great writer, just start work on building our that authenticity and that voice and finding ways to connect with people through email because it's so rewarding. | |||
| Creating Customers on Autopilot – JON BUTT | DMR #142 | 15 Mar 2016 | 00:34:02 | |
Today I'm joined by someone who sold his business for 7 figures back in 2003 and then retired. And then got bored. So he started an e-commerce business, and that’s now generated over 20 million dollars in sales to-date. Welcome to DMR, Jon Butt (@MarketingOwners). [You can find Jon over at MarketingForOwners.com.]
https://www.youtube.com/watch?v=rSMwtWb_czo
On this episode of Digital Marketing Radio we discuss creating customers on autopilot, with topics including:
You registered FireProtectionOnline.co.uk back in 2006 - how significant to your success is the fact that you were previously involved in that industry?
Michael Gerber says “work on the business not in the business” & that’s what you also seem to apply to what you do.
When you started off were you very hands on in every marketing activity?
What marketing activity should a business try to automate first?
What marketing activity shouldn’t a business owner automate?
How has automation technology changed over the past few years?
Can any business create customers on autopilot?
What are the biggest mistakes you see when a business starts to automate customer acquisition process?
[Tweet ""Spend 20% of your time building a business. 80% of your time marketing." @MarketingOwners"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Process Street [Process and Workflow management]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Hubspot [Marketing automation]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Everybody spends too much time and too much energy getting over-involved in the business. All businesses are the same. they have production, marketing and finance. That's pretty much it. Businesses just run on the same framework. You need to make sure that you have marketing nailed down - and all you need to do is follow an existing proven system. there are plenty out there, plenty out there for free. Just look at YouTube, plenty of stuff. 20% of your time building a business. 80% of your time marketing. If you are building a busienss, this is not a short-term thing. Slow and steady wins the race. | |||
| BONUS: Art Jones interviews me on my digital marketing journey | DMR #141b | 10 Mar 2016 | 00:51:25 | |
Just after I interviewed Art Jones for episode 141 of DMR – he also interviewed me for his own show. And it struck me that on that show, I talked a lot about my own background in digital marketing; and my own views on online marketing success, and on podcasting too.
That’s not a side of me that you get to hear very often here on DMR – so thanks to Art, I decided to release that interview – as a bonus episode here.
It’s going to be a little bit different, but if you’re a regular listener, it’ll give you an opportunity to find out a little more about me, the man behind the Digital Marketing Radio microphone.
Here are a few of the things that we discuss:
Am I a jackhammer or a hummingbird?
Do I take advice from many people, or just a few people?
What was my first business that I started in the year 2000?
Did the things I learned from business in the past help me with building an online business?
How I got involved in SEO and making money online
What’s the story behind the 13 Pillars of Internet Marketing?
How did the 26-Week Digital Marketing Plan get started?
When did I discover podcasting and what drew me to it?
How did I manage to put together such a professional podcast process?
What do I think of LinkedIn as a social networking tool?
What advice to I have for fellow podcasters?
What advice do I have on video marketing with YouTube?
And also towards the end Art asks me:
If I only had one word to describe myself what would it be?
Do I have a guilty pleasure?
What’s the biggest risk I’ve ever taken?
What’s my biggest life dream?
If I could ask just one person, alive or dead for advice, who would that be? And why?
Name 2 books that you can recommend that you are reading, or plan to read.
Share 2 pieces of advice for entrepreneurs and solopreneurs.
To conclude:
Just to the end of the discussion I mentioned that I’m going to be launching a brand new podcast. I’m also going to be launching a brand new training program.
If you’re a coach, a consultant or some other expert, and you’d like to enhance your sector credibility and you’re thinking of starting your own podcast, I’d love to hear your feedback in terms of what you’re looking for.
So I’ve set up a survey at StartYourOwnShow.com. I’d love to hear your views on what you’re thinking of doing; and what challenges are concerning you in relation to starting your own show.
The survey at StartYourOwnShow.com won’t be available for long. So if it’s up there when you go there I’d really appreciate 5 minutes of your time to tell me your thoughts. | |||
| The Art of Standing Out – ART JONES | DMR #141 | 08 Mar 2016 | 00:39:54 | |
I'm joined today by someone who believes that sales, as we practiced it in the last century is dead! He's a man who believes that it's absolutely essential to stand out and rise above all the noise made by the competition. Please welcome, the principal consultant at “The Art of Standing Out” - Arthur Jones. You can find Art over at TAO-iM.com.
On this episode of Digital Marketing Radio we discuss the art of standing out, with topics including:
Is one way for a business to stand out, by adapting technology quicker than its competitors?
What are the most important technologies for businesses to adapt as soon as possible?
Are humans still important?
What about communication with prospects - how much of that should be automated and systematized and how much should you rely on an individual’s personality?
You say that storytelling is also important - how much of that can be built into the system?
Will the art of standing our rely more and more on technology in the future?
[Tweet ""Accept the responsibility to be a leader, that we all can be." @ArtJones"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Mindmeister [Mind mapping software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Snapchat [Messaging & storytelling app]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Each of us has the opportunity to lead. And if we're doing digital marketing, we're stepping up to the plate to lead the tribe of people that we're in service to. So accept the responsibility to be a leader, that we all can be. Cultivate the expertise of a leader - that is being mindful, using your intuition, using your sense of empathy and continuing to grow into that. And being a good leader also means that you do that soft-skill development for self-awareness, while you're gathering all the data that you can to get a mash-up of soft-skills, data to reach the audience that you are in service to - and go change the world. | |||
| Why is everyone ignoring your content? – DAN TAYLOR | DMR #140 | 01 Mar 2016 | 00:32:46 | |
Today I’m joined by a UK digital marketer with a passion for digital communications. He’s currently an SEO account manager based in Yorkshire, England. Welcome to DMR, Dan Taylor (@danny_taywitter). You can find Dan over at KeywordsAndJargon.com
https://www.youtube.com/watch?v=x-XH0eRX4pw
On this episode of Digital Marketing Radio we discuss why everyone is ignoring your content, with topics including:
Why do so many content marketers struggle to get traction with their content?
What are a few of the biggest mistakes that you see people making?
Is it getting more difficult than it used to be?
What is the right way to do it?
Is it necessary to pay to play in 2016?
What does the future of content marketing look like?
[Tweet ""Invest time into looking into your #AnalyticsData. Learn about your audience." @danny_taywitter"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Canva [Online image design made easy]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Huballin [Generate content marketing topic ideas]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Invest time into looking into your analytics data and learning what your audience is actually saying back to you. If you're putting out a load of Facebook posts and they're getting good engagement in terms of 'Likes', yes that's good - but if it's the same people that are liking it every single time, your actual reach isn't growing. Look at what pages aren't performing on your blog. See what keywords you come up for in Search Console. Invest time in creating and maintaining good content. | |||
| Social Media Strategy for Senior Executives – DIONNE LEW | DMR #139 | 23 Feb 2016 | 00:40:48 | |
Today I’m joined someone who consultants to boards on “social media for business”. She’s author of “The Social Executive: How to Master Social Media and why its Good for Business”. Welcome to DMR, @DionneLew. You can find Dionne over at DionneLew.com
https://www.youtube.com/watch?v=Pohpca09v9Y
On this episode of Digital Marketing Radio we discuss social media strategy for senior executives, with topics including:
Is it actually a good idea to get all senior executive active on social media - or is social media simply not right for some people?
What percentage of senior executive would you say are active on social media at the moment?
For those who are active, what are the downsides of being active?
What are the benefits?
What are some of the most effective networks to be on?
What are some examples of the best ways for senior execs to interact on social media?
What are some of the most effective networks and why?
Can Facebook be effective for senior execs?
[Tweet ""#Scheduling is not #automation" @DionneLew"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Buffer [Social media scheduling]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
I try not to get distracted by new tools and software! I prefer to rely on websites like Razor Social by @IanCleary and programs like Digital Marketing Radio to keep me up to speed with things.
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Be social, be global. Whether you're a CEO or board member or professional, be social, be global. | |||
| How to grow your business by being a guest on other people’s platforms – MICHELLE EVANS | DMR #138 | 16 Feb 2016 | 00:31:03 | |
Today I’m joined someone who walked away from her global marketing strategy role at Microsoft in 2012 to help entrepreneurs and small business owners tame their marketing monsters; and design results-based strategies that actually work. Welcome to DMR, Michelle Evans (@michellelevans). [You can find Michelle over at michellelevans.com]
https://www.youtube.com/watch?v=LNZ3eRIQehI
On this episode of Digital Marketing Radio we discuss how to grow your business by being a guest on other people’s platforms, with topics including:
No regrets about walking away from Microsoft?
One of the marketing methods that you’re finding to be particularly successful at the moment is what you call “guesting” - what do you mean by that?
What are the different types of “guesting” that work best at the moment?
Where does someone find “guesting opportunities”
How do you prepare for a guest opportunity?
And how do you turn these guest appearances into actual business?
I’m starting to get a few requests to guest on Digital Marketing Radio - how do I tell between someone who wants to offer value, and someone who just wants to promote something?
[Tweet ""Figure out what 'guesting' platform is the right one for you" @michellelevans"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Basecamp [Project management software]
Less Annoying CRM [Customer relationship management software]
Typorama [Text to graphics for social media]
Legend App [Text to graphics for social media]
Rev Recorder [Smartphone dictation recording app]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
WebinarJam [Webinar software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Figure out what 'guesting' platform is the right one for you. And start making those connections and getting those opportunities to get out and connect with the host, with the audience and really sharing what you have to share in your message. | |||
| Learning from your competitor’s PPC campaigns – LEON KRISHNAYANA | DMR #137 | 09 Feb 2016 | 00:45:34 | |
Today I’m joined by a tech entrepreneur who is a passionate builder of SAAS products that solve real world problems. He’s the founder of a company that monitors Google, Bing and Yahoo text ads and trends; and offer PPC competitor insight. Welcome to DMR, Leon Krishnayana (@leonkrishnayana). You can find Leon over at iSpionage.com.
https://www.youtube.com/watch?v=Io6INlWHWzY
On this episode of Digital Marketing Radio we discuss learning from your competitor's PPC campaigns, with topics including:
Is it essential for every business that runs PPC ads to be analyzing their competitor’s ads?
What are the most important aspects of an ad to analyze?
Obviously you shouldn’t just copy your competitor’s ad copy - or can you?
What are some specific ways that competitive intelligence helps with managing PPC?
What are some of the biggest mistakes people make with PPC campaigns?
How is PPC changing?
Is CPM or video or other forms of paid advertising going to take over?
[Tweet ""Word of mouth marketing is the highest converting channel for us." @leonkrishnayana"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Google Analytics [website visitor stats]
MailChimp [Email marketing]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Marketing automation software in general
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
If you're starting out then you really need to get more traffic to your website first. If you're not in the vicinity of anybody's mind, no matter how great your product or service is, it's useless. If you already have some level of visibility on the internet, customer success would be something that you would want to focus on. Word of mouth marketing is so powerful. That is the highest converting channel for us. You can only get that is you provide a good service or a good product. | |||
| How to create a compelling online offer – MATTHIAS MAZUR | DMR #136 | 02 Feb 2016 | 00:38:23 | |
Today I’m joined by someone who was ranked the number 1 tennis player in Switzerland before suffering a career-ending injury at the age of 17, forcing him to reevaluate his entire life. Since then he’s built a multimillion-dollar internet marketing business in less than 36 months and authored a book called MAXIMIZE: 29 Strategies to Turbocharge Your Business with the Power of the Internet. Welcome to DMR, Matthias Mazur (@mattmazur).
https://www.youtube.com/watch?v=2KLdQWlKDbo
On this episode of Digital Marketing Radio we discuss the how to create a compelling online offer, with topics including:
What is a compelling online offer?
What are the most important elements of a successful online offer?
What are some of the mistakes that businesses make when trying to create a compelling online offer?
Can you realistically expect someone to make a purchase on their first visit to your website, or do you have to nurture that relationship first?
A lot of your training focuses on consultants. What are a few great calls-to-action that consultants should use on their website?
Online marketing changes constantly. What are some of the more essential aspects on online marketing in 2016?
Is it essential for every coach or consultant to build their personal brand authority in 2016? If so, what are some of the more effective ways of doing this?
[Tweet ""You're really just one great offer away from 7 figures in business." @MattMazur"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Skype [VOIP software]
Dropbox [Online document storage]
RoboForm [Password storage]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Snapchat [Video messaging]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
When Matt Damon won the Oscar for Good Will Hunting, he said "You're one good movie away from being the biggest star you could ever imagine." Because that's what happened to him. In the same way that that happened to him, I've seen it for us, for clients, you're really just one great offer away from 7 figures in business. Literally in the next 3 to 6 months. When you have an offer that is compelling - that the market wants - that's multiple 7 figures in the long-term. And pure freedom for you. So that would be the main thing that I would focus on. | |||
| New Year’s Resolutions for Marketing Teams – TIM MATTHEWS | DMR #135 | 26 Jan 2016 | 00:32:30 | |
Today I’m joined by the author of “The Professional Marketer”. He’s also the VP of marketing at InCapsula, welcome to DMR, Tim Matthews (@timmatthewssv).
https://www.youtube.com/watch?v=6QQ2uCnqDT0
On this episode of Digital Marketing Radio we discuss the New Year’s resolutions for marketing teams, with topics including:
Why have resolutions for marketing teams?
Is January the best time for resolutions?
One of the resolutions you suggest is “Be the Buyer Day” - what’s that about?
Something else that you think is an important resolution is talking to customers - but does that apply to digital marketers as well?
What else is on your own list of marketing resolutions this year?
Do you have a team that decide their own resolutions?
One of the main reasons that your book “The professional marketer” exists is because of Kickstarter. Were you quite happy with the Kickstarter experience?
What’s one thing you might do differently if you did a future Kickstarter campaign?
[Tweet ""Never overlook an opportunity to optimize." @timmatthewssv"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Optimizely [Split testing]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Hotjar [Live user experience tracking]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Never overlook an opportunity to optimize. Marketing has changed from produce a bunch of stuff and then you're done for the year to constant weekly optimization of everything. Social channels, website, sales training. You name it. I think we're on a treadmill now in marketing. Just every week think about what could you do better next week, and then the week after that. I think you're going to improve a lot. And it's a lot easier in some ways than my annual resolutions to think about every week how I can get a little bit better, and a little bit better. Maybe it's a smaller bite if you will. | |||
| 5 tips on how to use content marketing neuroscience to grab your audience's attention [with Ahava Leibtag] | 25 Aug 2021 | 00:34:11 | |
We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload? Those are just 2 of the questions that I’m going to be asking to my guest on Digital Marketing Radio episode 259. She’s a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content, and is founder of Aha Media - a copywriting, content strategy and content marketing consultancy based just outside Washington DC in the US - welcome to DMR, Ahava Leibtag. | |||
| SPECIAL: How to Blog Successfully in 2016, with Yaro Starak | 18 Jan 2016 | 00:50:25 | |
I first interviewed today's guest way back in 2007, and I've got a fun special interview to share with you today, comparing his answers in 2016, with the answers that he gave me in the original interview back in 2007.
Yaro Starak is the founder of Entrepreneur's Journey, the trainer at Blog Mastermind and the author of the Blog Profits Blueprint. (You can download a copy of Yaro's Blog Profits Blueprint for free here: http://www.digitalmarketingradio.com/yaro.)
https://www.youtube.com/watch?v=PR4WEQZcCno
Remember to download your free copy of Yaro's Blog Profits Blueprint here: http://www.digitalmarketingradio.com/yaro
Here are the questions that I asked Yaro back in 2007, which we also cover in this interview:
The first question is a general knowledge question for you – what TLD does Scotland use?
Is it better to use a brand name or a descriptive phrase as a domain name?
How do you go about selecting a WordPress theme for your site?
If you were to recommend 2 WordPress plugins to install, what plugins would you choose?
Is it important in 2016 to ensure that your blog can be read on mobile devices and if so, what does the average blogger need to know about that?
What do you think of bloggers using Feedburner to power their RSS feeds?
Is there still a major problem with spam blogs? And how challenging is dealing with spam in general?
What is your biggest tip on why a business should start a blog?
If you didn’t have to worry about money, what would you spend your time doing in your business?
Do you have any intention to quit blogging or is it a lifetime passion? | |||
| How do you choose the right social network for your business? – JANET FOUTS | DMR #134 | 18 Jan 2016 | 00:29:52 | |
Today I’m joined today by a 20-year digital media marketing veteran. Someone who’s 6th book, "Mindful Social Marketing - How authenticity and generosity are transforming marketing" is set to be released in the near future. She is the is founder and CEO of Tatu Digital Media. Welcome to DMR, Janet Fouts (@jfouts).
https://www.youtube.com/watch?v=2OEweXirLDQ
On this episode of Digital Marketing Radio we discuss the how to choose the right social network for your business, with topics including:
How many social networks should a business be on?
How does a business decide which are the right networks to be on?
What’s the latest shiny new platform to be on?
Should business leaders be on social media or should it be their social media managers sharing content on their behalf?
You also wrote a book on Google+ for business - is Google+ as important as it used to be?
What are some of the more effective content sharing strategies at the moment?
Your book talks about how authenticity and generosity are transforming marketing - what do you mean by that?
Can you sell directly on social media?
What’s the future for the big social networks? Do you think Twitter and Facebook are going to be the social goliaths for years to come?
[Tweet ""Listen, listen, listen, listen, listen, listen and then listen some more." @jfouts"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Sprout Social [Social media dashboard]
Buzz Sumo [Social media listening tool]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
I try all the tools!
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Listen, listen, listen, listen, listen, listen and then listen some more. Because we really need to be paying attention more to what our customer wants than what we want to tell them. | |||
| What social media management tools should you be using? – IAN ANDERSON GRAY | DMR #133 | 12 Jan 2016 | 00:35:49 | |
I'm joined today by a man who specialises in social media tools and systems to turbo boost your productivity and efficiency. He is a speaker, trainer, consultant, web developer and founder of Seriously Social - welcome to DMR, Ian Anderson Gray (@iagdotme).
https://www.youtube.com/watch?v=KP_AvHVXcL0
On this episode of Digital Marketing Radio we discuss the social media management tools, with topics including:
What’s it like to have a .me domain?
How many social networks are you actively on at the moment?
What social networks are you currently using the most? And how do you them?
You also link to Vine from your Twitter profile? Can you measure the value of being on Vine or is that just for fun?
You follow 40,000 people on Twitter - how on earth do you manage that?
Is it sufficient for a small business owners nowadays to be using native social media apps and dashboards or so you think that 3rd party dashboards are essential for most businesses?
How do the tools that you recommend change depending on the size of the business - what would your recommendation be for social media management tools for bigger businesses versus smaller businesses?
I’d like to talk a little more about posting style and interaction style. What are some of the bigger mistakes that you see at the moment?
What are the things that you definitely need to be doing in terms of posting style and frequency?
[Tweet ""When you get behind your computer or smartphone, don't forget relationships. @iagdotme"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Gmail [Online email]
WordPress [CMS]
IFTTT [If This Them That]
Feedly [RSS reader]
Buffer [Social media syndication]
Agora Pulse [Social media management]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Convert Kit [Email software]
Active Campaign [Email software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
I'm really into tools. Tools are fantastic. They can save you so much time, they can solve problems. But, they're not going to solve all your problems, and ultimately relationships are key. When you get behind your computer or smartphone, don't forget relationships. Build those relationships, those strong relationships because you never know what's going to happen. If possible, try to meet them in person. Go to conferences. Create situations where you can meet these people face-to-face. | |||
| How to stand out in the crowded digital world – ANDREW & PETE | DMR #132 | 05 Jan 2016 | 00:39:42 | |
I'm joined today by 2 chaps who love showing small businesses how to unleash the power of standing out in a competitive world. They run what they call their very own Stand Out Marketing company - welcome to DMR, @AndrewAndPete. [You can find Andrew and Pete over at AndrewAndPete.com.]
https://www.youtube.com/watch?v=j5zu-VlifKo
On this episode of Digital Marketing Radio we discuss the how to stand out in the crowded digital world, with topics including:
What are some of the most effective ‘stand out marketing activities at the moment?
How did you get started in business together?
You describe yourselves as visual marketers - what do you mean by that?
If anyone views your avatar, they’ll see that you look as if you’ve been involved in an explosion - what’s that all about?
What made you decide to record the videos for the home page of your website?
Can any business stand out with visual marketing?
You also mention that you like to stand out with your email marketing. What do you do to do that?
I see that you use MailChimp - do you have an autoresponder series set up?
You also do talks on Facebook Advertising - what’s some of the best practice at the moment there?
[Tweet ""If you are remarkable then people are going to talk about you no matter what." @AndrewAndPete"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Dropbox [Online document storage and management]
Google Drive [Online document storage and management]
Edgar [Social media scheduling]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
ConvertKit [Email marketing for bloggers]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Stand out and be remarkable. We don't want you to go away and think that you need to be good at what you do. We don't want you to go away and think that you need to be great at what you do. Or even amazing. We want you to be remarkable. And when we say remarkable we only say that because it's worth making a remark about. So if you're not getting people to spread the word about you, then your business isn't going to fly as much as it should do or it could do. So if you can create an experience or have a story that people just have to pass on to other people, then your business is going to fly. | |||
| Digital Marketing Predictions for 2016 from 54 Different Experts | DMR Christmas Special | 15 Dec 2015 | 02:04:39 | |
It’s the Digital Marketing Radio Christmas special 2015! For this mammoth 2-hour episode I'm joined by 54 experts who share with me – and you – their number one digital marketing prediction for 2016.
Remember to subscribe to the audio podcast in iTunes.
https://www.youtube.com/watch?v=oNdFiv5WGLQ
Taking part in this episode were:
Saul Colt from Hubba
Calin Yablonski from Inbound Interactive
Alexandra Tachalova from AlexTachalova.com
Amy Schmittauer from Savvy Sexy Social
Kevin Krason from BizNet
Susan Baroncini-Moe from Business in Blue Jeans
David Horne from DavidHorne.me
Ilise Benun from Marketing Mentor
Liam Martin from Staff.com
Kamila Gornia from KamilaGornia.com
Mike Russell from New Media Europe
Alex Harris from Alex Designs
Olga Andrienko from SEM Rush
Danny Ashton from NeoMam
Jamie Turner from 60 Second Marketer
David Shaw from DavidMarkShaw.com
Tom Treanor from Wrike
Chris Marr from the Content Marketing Academy
Cosmin Negrescu from SEO Monitor
Jeremy Boeh from NEXT High School
Martin Waxman from MartinWaxman.com
Lukasz Zelezny from uSwitch
Ryan Buchanan from eROI
Andrew McCauley from Autopilot Your Business
Kevin Hillstrom from Mine That Data
John Lee Dumas from Entrepreneur on Fire
Mickey Lonchar from MickeyLonchar.com
Janet Fouts from JanetFouts.com
Paul Julius from Frixil
Alex Makin from Syneka Marketing
Alita Harvey-Rodriguez from Milk It Academy
Trevor Young from PR Warrior
Heather Porter from HeatherPorter.com
Jonny Ross from JonnyRoss.com
Mark Pack from Blue Rubicon
Dave Jackson from the School of Podcasting
Jon Buscall from Moondog Marketing
Andrew and Pete from AndrewAndPete.com
Mark Asquith from Excellence Expected
Colin Gray from The Podcast Host
Daniel Burstein from Marketing Sherpa
Jeff White from Kula Partners
Robert Brady from Clix Marketing
Mark Traphagen from Stone Temple Consulting
Matthew Turner from Turndog
Adam Vowles from SUSO Digital
Beki Winchel from PR Daily
Brandon Yanofsky from My WP Expert
Joel House from Black Shirt Marketing
David Rodnitzky from 3Q Digital
Ian Anderson Gray from IAG.me
and I’m David Bain - founder and host of Digital Marketing Radio.
The next episode will be published on Tuesday the 5th of January - have a wonderful Christmas and a Happy New Year when it comes! :) | |||
| The challenges of digital marketing at a large corporation – JARRETT BYROM | DMR #131 | 08 Dec 2015 | 00:39:24 | |
I'm joined today by someone who leads the PPC & SEO efforts for a large multinational corporation. He’s Director of SEO & digital advertising at Pearson Education. Welcome to DMR, Jarrett Byrom.
https://www.youtube.com/watch?v=OEul0LMeHks
On this episode of Digital Marketing Radio we discuss the challenges of digital marketing at a large corporation, with topics including:
Is it better to have a small budget, and be able to make decisions quickly, or have a larger budget, and having to spend more time justifying why you want to do things?
What are the particular challenges that you face heading up the digital marketing department in a large organisation?
How do you justify doing what you want to do if senior management don’t really ‘get’ digital marketing?
What about SEO - how do you sell that internally?
What are some of the more effective digital marketing activities for Pearson at the moment?
I can see that 40,000 staff work for Pearson and that your main website doesn’t seem to focus on selling. How many websites do you have?
How do you measure the ROI of brand marketing?
[Tweet ""You need to focus most of your time on doing things that scale." @JarrettByrom"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Excel [Spreadsheet software]
Moz [SEO management software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Blab [Live streaming software]
Meerkat [Live streaming software]
Periscope [Live streaming software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
You need to focus most of your time on doing things that scale. If I had to say one thing, that's really going to define your success in the digital marketing world, is to do that with your time. Spend the vast majority of your time doing things that are going to scale. | |||
| How to be a podcast guest – TOM SCHWAB | DMR #130 | 01 Dec 2015 | 00:39:19 | |
Today I'm joined by someone who transformed his business from a regional player to a national leader using Inbound marketing. He’s a man with a passion for empowering entrepreneurs, solopreneurs and small business owners. Welcome to DMR, Tom Schwab. You can find Tom over at TMschwab.com/DMR.
https://www.youtube.com/watch?v=b03JXxRmSjE
On this episode of Digital Marketing Radio we discuss growing your business as a podcast guest, with topics including:
Is it really possible to grow a business quickly without paying for advertising?
So how many podcasts have you been on as a guest?
How to be a podcast guest
Do you host your own show as well, or is it better just to appear on other shows?
How do you go about appearing on these shows?
What do you do to prepare beforehand?
What are the more common mistakes that interviewees make?
Is it right to talk about your own product or service on other people’s shows?
What’s the most effective call to action to make when you’re being interviewed on a podcast?
[Tweet ""Marketing is about starting a conversation with someone who could be an ideal customer." @TMSchwab"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Text Expander [Save time typing]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Software that my customers are using
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Marketing is about starting a conversation with someone who could be an ideal customer. Just always remember that, and decide what are you going to do for marketing - can you start that conversation on social media? Can you start it as a podcast host? As a podcast guest? Is it best to do it one-to-one? Figure out what that is. How you can start that conversation. and that is your marketing secret. | |||
| Antifragile Marketing: How to Grow your business in uncertainty – MARK TRAPHAGEN | DMR #129 | 24 Nov 2015 | 00:37:56 | |
I'm joined today by a man who markets a marketing agency - he’s the Senior Director of Online Marketing for Stone Temple Consulting, a digital marketing agency serving major brands. Welcome to DMR, Mark Traphagen. You can find Mark over at StoneTemple.com.
https://www.youtube.com/watch?v=XHfDn1iaK8o
On this episode of Digital Marketing Radio we discuss the antifragile Marketing, with topics including:
What exactly is antifragile marketing?
How do you build a marketing team to prepare for an uncertain world?
How do you build a system that is capable of adapting to shocks?
Is it possible for a large marketing team to react to unexpected events, or are smaller teams more naturally better suited to change course?
If you’re a marketing director, in charge of a large department that’s been quite regimental in its past thinking, how do you introduce out-of-the-box thinking?
What about people in your organisation who don’t like change, and just focus on doing their own jobs well - should they be pushed to try different roles to expand their awareness of other things that are going on in the business?
[Tweet ""Become a practitioner above a theoretician." @marktraphagen"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Buzz Sumo [Social sharing insight]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
SEMRush [Competitive analysis software]
Similar Web [Competitive analysis software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Trust your experience, trust your instincts and do it. Become a practitioner above a theoretician. Don't ignore theory, but most valuable is just go out and do it day after day and be learning from what you do. Fail fast. | |||
| How to build and manage your own online community – ANN SMARTY | DMR #128 | 17 Nov 2015 | 00:30:41 | |
My guest today is the former Editor-in-Chief of Search Engine Journal. She’s the Brand and Community manager at Internet Marketing Ninjas and the founder of My Blog U. Welcome to DMR, Ann Smarty. You can find Ann over at MyBlogU.com.
https://www.youtube.com/watch?v=Pl9vDL5WtIU
On this episode of Digital Marketing Radio we discuss how to build and manage your own online community, with topics including:
Why is it important for a business to manage its community?
Should every business try to foster its own online community?
What are some of the benefits to having your own online community?
What are some of the mistakes that businesses make when trying to build their online community?
How do you get started building a community?
What are some of the best platforms to build a community on?
How do you manage to encourage ambassadors to grow your community on your behalf?
[Tweet ""If you launch your product and you love it, it means you've launched too late!" @seosmarty"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Tweet Deck [Twitter management]
Cyfe [Online marketing dashboard]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Sprout Social [asfafasf]
oktopost [Social media analytics]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Do it! So many people are waiting for something before they launch, or before they start building their community. They think that it's so complicated or even starting a site is such a huge task. People are always looking for a 'good time' to do it. You know what? There is no good time. I like the quote: "If you launch your product and you love it, it means you've launched too late." If you plan to do something, just do it. | |||
| How can e-commerce stores take advantage of email marketing? – JOHN MCINTYRE | DMR #127 | 10 Nov 2015 | 00:36:44 | |
Today’s guest has been featured in Forbes, Superfast Business and Marketing Optimization TV - I’ve been on Marketing Optimization TV with Alex too! My guest has built up a popular email marketing podcast, The McMethod, with over 200,000 downloads to-date and he’s also founder of his own ecommerce email marketing agency. Welcome to DMR - John McIntyre. You can find John over at ReenGager.com.
https://www.youtube.com/watch?v=IKBrzo1fZuE
On this episode of Digital Marketing Radio we discuss how can e-commerce stores take advantage of email marketing, with topics including:
Why focus on helping ecommerce stores?
What is specifically different about email marketing for ecommerce?
Is it essential to use a 3rd party service like Sendgrid for transactional emails?
How do you use email to increase customer spend?
Is it important to personalise email newsletters based upon a customer's product interest & if so, how do you do it?
Where are the biggest lost opportunities that many businesses are missing out on when it comes to email marketing?
Are there certain ecommerce platforms that make it easier to integrate email marketing?
Is there any other method of communicating with customers such as text messaging or social media that is increasing in importance or can you see email remaining King for the remaining future?
[Tweet ""The problem is that you just haven't figured out how to make it work yet." #Quotes @johnmcintyre_"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Get Drip [Marketing automation]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Active Campaign [Marketing automation]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
When I think about the last 3 or 4 years of doing this and playing this game, I think that the biggest thing that would have changed everything else would have been sticking with stuff. And not just sticking with one business, because I've stuck with one business for the past 3 years. Not just sticking with one business, but with sticking with one project within the business. If it's not working for you within 3 months, the problem isn't you. The problem is that you just haven't figured out how to make it work yet. And the solution then is not to go and try something different, it's to keep on working on that thing and feel the pain of failing at it, of having to grind, just like everyone else does, feeling that you're not as smart as you like to think you are. | |||
| How to spice up your live streams and turn your continuous content into a show! [with Dre de Vera] | 17 Aug 2021 | 00:44:03 | |
When I started Digital Marketing Radio in 2014 there were 150,000 podcasts. Now, there are over 2 million of them. YouTube’s seen the same exponential growth - there are around 40 million YouTube channels in 2021. What does that mean to you as a content creator? You can’t be average any more! You need to work on your audio quality, your video quality and your production value. Your competition in 2021 is anything that competes for your audience’s attention. Your competition is Netflix. And if your content quality is bad, people aren’t going to stick around. In this, episode 258 of Digital Marketing Radio we’re going to be looking at how to create a top quality, highly engaging show on YouTube, helping you to drive engagement and retain your audience. Joining me to discuss that is a man with over 15 years of experience in search engine optimization - he's currently the Search Marketing Global Lead at Workday and founder and Host of the SEO Video Show on YouTube - welcome to DMR - Dre de Vera. | |||
| What metrics should you be tracking to measure your SEO success? – COSMIN NEGRESCU | DMR #126 | 03 Nov 2015 | 00:36:19 | |
Today I’m joined by a man who started his own digital agency in 2007 and transformed it into an SEO focused agency in 2012, quickly becoming a leader in the Romanian market. Welcome to DMR, Cosmin Negrescu. You can find Cosmin over at SEOmonitor.com.
https://www.youtube.com/watch?v=37GVl4xV40g
On this episode of Digital Marketing Radio we discuss the metrics you should be tracking to measure your SEO success, with topics including:
Is being a good SEO all about being a good scientist, knowing the figures, the formulae. Or do you need to be an artist as well to be a great SEO?
So what are the most important metrics to consider in tracking SEO nowadays, and how have they changed over the years?
What are some of the common SEO mistakes that you see businesses making?
Is it still OK to ask for links? How are SEO activities changing?
Do you find that Google’s algorithm is different in Romania compared with the UK and the USA?
What are your thoughts on the future of SEO? For example, will Facebook and Apple become more important search engines? And what about voice search?
[Tweet ""Focus on areas that we think we are great; and on people that most need our solution." @ncosmin"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Google Apps [Productivity tools]
Hubspot [Marketing automation]
Buzz Sumo [Social content performance]
Buzz Stream [Influencer outreach management]
SEMRush [Competitor research]
Majestic [Link index database]
Deep Crawl [Deep site technical analysis]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Last Pass [Online password manager]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Focus. For me as an entrepreneur and as a marketer, it's the focus on the product or the service that I want to market and grow that is very important. It's the focus on the areas that we think we are great, for the people that most need the solution that we are building. | |||
| Should every business be using a social media dashboard? – EMERIC ERNOULT | DMR #125 | 27 Oct 2015 | 00:33:24 | |
Today I’m pleased to be joined by someone who’s crazy enough to compete with hootsuite! He’s an entrepreneur with a passion for SAAS businesses -
welcome to DMR, Emeric Ernoult. You can find Emeric over at AgoraPulse.com.
https://www.youtube.com/watch?v=_OrrGycblRA
On this episode of Digital Marketing Radio we discuss whether every business be using a social media dashboard, with topics including:
Why build a social media dashboard?
What kind of efficiencies can a small business gain by using a social media dashboard?
Isn’t it best just to focus all your efforts on the one social network and do a quality job there?
Why do you focus on Facebook, Twitter and Instagram?
What are the biggest opportunities on those networks at the moment?
Is it still important to drive traffic back to your site and build your own email list?
What’s the future for these social networks? How will they continue to evolve?
N.B. I introduced Emeric saying that he was "crazy enough to compete with Hootsuite" - here's an interesting blog post that compares the various social media management tools, showing that AgoraPulse are doing very well indeed!
[Tweet ""Ask: Are these things going to help us build the business we want to build? Yes or No!" @eernoult"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
ChartMogul [Analytics for Stripe and other payment software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Active Campaign [Email marketing, marketing automation & sales CRM software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Wake up every morning and ask yourself "Am I going to focus on the most important thing to take my business to the nest step, to build my long-term vision, to build towards my long-term goal?" | |||
| Monetizing Yourself – NATALIE SISSON | DMR #124 | 20 Oct 2015 | 00:34:05 | |
Today I’m pleased to be joined by someone who’s built a multiple six figure business, while travelling the world. A lady who is a number 1 bestselling author, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life - welcome to DMR, Natalie Sisson! (You can find Natalie over at SuitcaseEntrepreneur.com.)
https://www.youtube.com/watch?v=p0C4vfl2H4A
On this episode of Digital Marketing Radio we discuss monetizing Yourself, with topics including:
Can anyone monetize themselves online?
What’s a realistic timescale to start to bring in a few thousand dollars per month?
What are some of the initial steps to get started?
Is it possible to do this part time?
What are a few strategies that are working particularly well at the moment?
What things used to work but aren’t so effective now?
Will this get easier or harder in the future?
[Tweet ""Listen to @yoda: Do or do not. There is no try." @nataliesisson"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Asana [Task management tool]
Paypal [Online payments]
Google Apps [Google Drive, calendar & Gmail]
Time Doctor [Software for time management]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Hubspot [Marketing automation software]
Click Funnels [Marketing automation software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Listen to Yoda: Do or do not. There is no try. We need a lot more doers in this world and less people going "I'll try that someday" or "I don't have time for that". I'm all about taking action and I think at the end of the day, if you want to make something of your life, if you want to impact people, if you want to do good in this world and leave a really cool legacy, take action and don't put off doing tomorrow what you could do today. | |||
| What are the traits of a good social brand? – TIMM MCVAIGH | DMR #123 | 13 Oct 2015 | 00:41:26 | |
Today I’m pleased to be joined by someone that helped me the first time I used Blab. He’s got more than 25 years’ experience in marketing, having assisted companies like Coca Cola, American Express and Proctor & Gamble in the past. Welcome to DMR, Timm McVaigh.
https://www.youtube.com/watch?v=p0wnxaOvDxI
On this episode of Digital Marketing Radio we discuss the traits of a good social brand, with topics including:
In the future, will it be possible for brands to be a success without being social?
What are the traits of a good social brand?
What is the social aspect of a brand? Can a logo or “persona” be sociable, or is it down to the people in the organisation?
Surely if a company’s products or services are good enough then their customers will do the talking on behalf of the brand on social media?
Should your brand’s social voice always be congruent with your brand identity?
How should personal brands and corporate brands sit together?
So much has happened in the digital world over the past few years. Can you imagine how social platforms might continue to evolve, and if so how brands might have to adapt?
[Tweet ""A good social brand listens more than it speaks." @brandideas"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Adobe Creative Cloud [Design and creative software]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Social analytics tools in general
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
You've got to transform your brand beyond logo and message and the thing that we do to the thing that it does for someone else. And that means having a conversation. That means allowing your you to be the voice of that relationship. Social means that we've become a person in a corporate world, and that corporate voice has to be more a person than just 'we are a company changing the future'. People want to know why you're changing the future and have a conversation around how can we help to change the future with you. | |||
| Is it important for every marketer to understand the art of storytelling? – JEREMY BOEH | DMR #122 | 06 Oct 2015 | 00:22:50 | |
https://www.youtube.com/watch?v=iQYiwQU7Jvc
Today's guest describes himself as a consultant, a storyteller and a builder. He's also the Entrepreneurship Director of NEXT High School in Greenville South Carolina and one of the co-founders and original architects of The Space - an entrepreneurship programme at Wofford College. Welcome to DMR, Jeremy Boeh.
On this episode of Digital Marketing Radio we discuss the art of storytelling in marketing, with topics including:
Is it important for every marketer to understand the art of storytelling?
How would you define being a good storytelling marketer?
What would you say makes a good story?
What's the starting point if you want to weave a better story about your brand?
What are one or two examples of brands that do storytelling really well?
I'm sure that you can do storytelling the wrong way as well - what are some of the pitfulls to avoid?
Where do you incorporate a good story into your content - do you need to weave your story into all types of content like your site and emails or is it best just to use your blog and social media to do your storytelling?
How do you measure the ROI of storytelling?
[Tweet ""Hustle over recognition and impact over everything." @jeremy_BAY"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
HootSuite [Social media management]
The entire Google Apps system
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Periscope [Personal broadcasting tool]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Understand that IMPACT should be at the beginning of everything you do. Hustle over recognition and impact over everything. If you're making an impact, the end result should be that you're improving people's lives and not how much money you're making from it. | |||
| Personal Branding: Why Ugly Never Wins and what to do about it – PHIL PALLEN | DMR #121 | 29 Sep 2015 | 00:50:24 | |
My guest today build brands for TV personalities, experts and entrepreneurs. You've seen his clients on on television, including Shark Tank, Dancing with the Stars and The X Factor. He’s also author of a book called “Shut up and Tweet” - welcome to DMR, Phil Pallen. (You can find Phil over at PhilPallen.co.)
On this episode of Digital Marketing Radio we discuss personal branding, with topics including:
Can an ugly person become beautiful?
What makes a beautiful person appear ugly?
What are some of the best things to do when reaching out to people for the first time?
What are some of the mistakes that people make when presenting themselves to the public?
What are some of the most effective ways to get noticed by influencers?
If you’re being interviewed, what are a few things that you need to do to improve how you’re perceived?
How do you decide on a brand’s personality?
[Tweet ""You'll get there if you make it about THEM, not YOU." @philpallen"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Google Docs [Document management]
BillingsPro [Online Invoicing by MarketCircle]
Evernote [Collect ideas for podcasts]
Pinterest Secret Boards [Personal brand ideas]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Infusionsoft [Online communication management]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Remember that it's not about YOU. Successful brands are built when we make it about THEM, when we satisfy a need - like any good business does. So make it about the person that you're selling to, or you're offering something to. | |||
| Is it still necessary to be creative to build a great website? – JONATHAN TILLEY | DMR #120 | 22 Sep 2015 | 00:33:47 | |
https://www.youtube.com/watch?v=1QdEDT1CIMA
Today I’m pleased to be joined by someone who helps creative people transition into being successful, creative freelancers with website makeovers, e-courses, and public speaking. He’s also spoken at TEDx – and while there, took the time to roll around the floor – as a cat. Find out more about Jonathan at JonathanTilley.com.
On this episode of Digital Marketing Radio we discuss whether it is still necessary to be creative to build a great website, with topics including:
In a world where there are so many wonderful website templates, is it still necessary to be creative to build a great website?
On your own website, you say that you help clients with 5 main things..
1. Build a responsive website
2. A logo
3. An about page
4. Website security
5. Promo material like business cards
Why is a logo important? What are the important characteristics of an effective logo?
Why do you need to have a prominent ‘About’ page? What should it include? Why?
Why are hard-copy promo materials important?
What should business cards include?
What other hard-copy promo materials work?
[Tweet ""Don't do it unless it's fun!" @JonathanTilley5"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
MailChimp [Email marketing software]
Procron [Social media scheduling]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Periscope [Personal broadcasting]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Don't do it unless it's fun! This is a huge adjust/pivot point for me. I was doing everything that you're supposed to do like article submission, guest blog posting; and I tried all those different things out and it became so tedious and I was just so pissed off with everything. And I was just chatting with my friends and they were saying, 'this doesn't seem like fun for you anymore'. And they said 'why don't you try to do something that is fun?' | |||
| Why Good Content is not enough: and what to do about it – DAVID SHAW | DMR #119 | 15 Sep 2015 | 00:29:59 | |
Today I’m pleased to be joined by an experienced CMO and technology savvy entrepreneur. Someone with a passion for digital marketing and how technology can help his clients achieve their goals - welcome to DMR, David Shaw! You can find David over at DavidMarkShaw.com.
On this episode of Digital Marketing Radio we discuss why Good Content is not enough, with topics including:
If I work in a business and I produce what I consider to be a great piece of content - and I do this on a weekly basis, surely eventually if the content’s good enough, at least after a while, something’s going to get some viral traction?
Was content by itself ever good enough?
Is it getting harder to be a content marketer?
What type of content works best at the moment?
How do you market a piece of content?
What’s the future for content marketing?
[Tweet ""Be consistent with your content production. Consistency is the key." @Davidmarkshaw"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Buffer App [Social sharing scheduling]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Optimizely [Split testing software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Be consistent with your content production. Consistency is the key. Be as valuable, as useful as possible and the customers will come. | |||
| How does PR work in 2015? – BEKI WINCHEL | DMR #118 | 08 Sep 2015 | 00:40:12 | |
Today I'm joined by an author, a speaker and a social media consultant, all rolled into one! She’s the co-editor of the leading PR, marketing and social media publication “PR Daily” – welcome to DMR, Beki Winchel! You can find Beki over at PRDaily.com and on her About page.
On this episode of Digital Marketing Radio we discuss how PR works ion 2015, with topics including:
What’s the difference between traditional PR, and PR in 2015?
Is it time to completely forget about traditional PR?
Is PR part of marketing or is it a separate discipline?
What’s the difference between social media and modern PR?
Take me through the steps of building relationships with influencers.
What mediums are working really effectively for you at the moment to communicate with influencers - so which social network is working really well - and how do you get in touch?
How does video fit into the mix?
[Tweet ""It's not about YOU. In good relationships, people put the other person first." @bekiweki"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Bundle Post [Social media curation]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Analytics tools
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
It's NOT about YOU. In good relationships, people put the other person first. | |||
| Is Google AdWords too expensive for most businesses? – BRAD GEDDES | DMR #117 | 01 Sep 2015 | 00:33:01 | |
Today I’m pleased to be joined by the author of the most comprehensive and well-received book on Google AdWords in print - it’s called Advanced Google AdWords. Some of the brands that he’s worked with include Amazon, Yahoo, and Business.com. He’s the co-founder of Ad-Alysis - welcome to DMR, Brad Geddes!
On this episode of Digital Marketing Radio we discuss whether Google AdWords is to expensive for most businesses, with topics including:
Is it really possible for a regular business to bring in lots of profitable traffic from Google AdWords nowadays - or is it much more difficult than it used to be?
What are some of the biggest mistakes that you see companies making with Google AdWords campaigns?
Is it more difficult for certain industries?
What’s the secret behind achieving a great quality score?
On a limited budget is it best to start with exact match keywords, or are there other just as effective ways to get going?
Should a business use specialist landing page pages from companies like Unbounce or is a regular website OK?
What are the best things to split test?
[Tweet ""If your site doesn't convert you shouldn't spend any money on paid search." @bgtheory"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
AdWords Editor [PPC Ad Editor]
Bing Editor [PPC Ad Editor]
Excel [Microsoft spreadsheet software]
AdAlysis [Ad testing]
Windows Live Writer [Blogging tool]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Marin [PPC campaign management software]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Ensure your website converts for traffic you send it. It doesn't matter what your medium is. Email's great. Social's great. SEO is great. Paid search is great. If your website can't convert it, who cares? | |||
| How to use emotional targeting strategies to enhance your website conversion rate [with Talia Wolf] | 11 Aug 2021 | 00:35:41 | |
Have you been testing and tweaking your landing pages in a continuous yet barren attempt to improve your website conversion rates? Maybe it’s time to stop changing button colours - and to start truly understanding who your visitors are, and what they want. My guest on Digital Marketing Radio episode 257 is a lady who’s taught conversion optimization on hundreds of stages including Google, MozCon and SearchLove. She and her team provide conversion optimization services for high-growth companies using customer-centric methods, emotional targeting strategies and data-driven analysis. Welcome to DMR - the Founder of GetUplift - Talia Wolf. | |||
| Facebook Marketing Today – DENNIS YU | DMR #116 | 25 Aug 2015 | 00:43:26 | |
Today I’m joined by an internationally recognized expert in Facebook marketing. Someone who’s an author at InsideFacebook and also been featured in the Wall Street Journal. He’s the co-founder and CTO at Blitz Metrics – welcome to DMR, Dennis Yu!
On this episode of Digital Marketing Radio we discuss Facebook marketing today, with topics including:
How much has the Facebook marketing opportunity changed in the past 12 months or so?
Are there certain business sectors that do best when it comes to Facebook marketing – or can Facebook marketing really work for any business?
What are some of the mistakes that you see businesses making with marketing on Facebook at the moment, and how can these mistakes be rectified?
What’s some of the best practice to squeeze maximum business results out of Facebook?
Is it important to build a personal brand on Facebook or can just focusing on Facebook as a business brand work?
Should your business personality be more light-hearted on Facebook that on other social sites like LinkedIn?
Is the big opportunity with remarketing or more conventional pay per click advertising?
What’s some of the best practice with remarketing?
Do you advise using Facebook’s native advertising platform for managing a remarketing campaign or is it better to use a service like AdRoll or Perfect Audience?
[Tweet ""Learn through the mistakes that we've made with other people's money." @dennisyu"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Boomerang [Email reminder system]
Ghostery [Chrome plugin]
Infusionsoft [Communication sequencing]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
AdEspresso [Facebook advertising management]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
I'm the Check-List King. I want you to follow these check lists and go through them and give me feedback. Go to BlitzMetrics.com/GTM and start there - and then you're going to learn about how to do Facebook advertising for a dollar a day. You're going to learn about the set-up checklist, you're going to learn about personal branding which is at BlitzMetrics.com/PBG. I want everyone to go through these checklists, and if you find something that really resonates with you, tweet at me (@dennisyu), or talk about it on LinkedIn - or email me (dennis [at] blitzmetrics.com). I want to see your success. I am here because I want to see everyone be successful based upon some obvious things that we have learned through making lots of mistakes with other people's money. | |||
| Building brand visibility through relationships – ALEXANDRA TACHALOVA | DMR #115 | 18 Aug 2015 | 00:44:47 | |
Today I’m pleased to be joined by someone who was responsible the explosion of SEMrush’s brand presence in Europe. She now focuses on helping to drive the brand awareness of many different digital marketing tools - welcome Alexandra Tachalova (@AlexTachalova on Twitter and here on LinkedIn)
On this episode of Digital Marketing Radio we discuss building brand visibility through relationships, with topics including:
Do you really think that building relationships with experts can result in measurable marketing success?
Is it possible that investing in relationships can result in a better ROI compared with other more traditional digital marketing tactics?
How do you go about building those relationships?
How do you leverage the power of those relationships from a marketing perspective?
What kind of marketing activities would benefit from these relationships?
How would you run these marketing activities?
Can you think of a time that you’ve actually been able to measure the impact that building these relationships in terms of brand visibility?
[Tweet ""If you really care about your business, focus on real people - on real emotions." @AlexTachalova"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
BuzzSumo [Social media monitoring]
Ahrefs [Backlink analysis & content explorer]
SEMRush [Competitive intelligence]
Kerboo [Data intelligence]
SEOMonitor [SEO Performance tool]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Horizon by Branded3 (Yet to launch to the public) [Competitive intelligence tool]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Don't waste your time on trying to somehow trick Google with manipulative techniques and link building; anything which isn't focused on building real relationships. If you really care about your time and your business, focus on real people - on real emotions. This is the best approach. If you invest in a couple of people per week, or per month, it's going to pay you great dividend in the end. Because those people can share real interaction. And on top of that, they may even write blog posts about you and mention you in their speeches. That will have a significant effect on your brand authority and visibility. | |||
| Creating a Holistic Digital Marketing Strategy – ANTHONY KIRLEW | DMR #114 | 11 Aug 2015 | 00:28:52 | |
Today I’m pleased to be talking to a man, who founded his first Internet Marketing firm back in 1999. He’s worked for a large search agency, in-house for couple of major brands and is a regular conference speaker - he's welcome to DMR, Anthony Kirlew.
You can find Anthony over at AnthonyKirlew.com.
Today on Digital Marketing Radio we discuss how to create a holistic digital marketing strategy, with topics including:
Do you think that brick and mortar businesses generally ‘get’ digital marketing nowadays more than they used to a few years ago?
What do you feel businesses struggle most with at the moment when it comes to digital marketing?
Tell me about your 'SWOT' approach to digital marketing
What would you say are the things that businesses think that they’re doing well - but they’re actually not?
If you’re doing work for a bigger business that employs multiple agencies to do different digital marketing activities - is it possible to tie everything together in a joint approach?
[Tweet ""Before starting a marketing plan, make sure you know who your target customer is" @AnthonyKirlew"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
iOS [iPhone operating system]
Sprout Social [Social media management]
Google Drive [Document sharing]
Quicktime [Watch & edit videos]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Periscope [Mobile broadcasting]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Before starting a marketing plan, make sure that you know who your target customer is, know what their specific needs are, and know how you can serve those needs in a way that's different than your competition. | |||
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