Digital Marketing for UK Accountants – Détails, épisodes et analyse

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Podcast Digital Marketing for UK Accountants

Digital Marketing for UK Accountants

Annette Ferguson

Éducation
Business & Entrepreneuriat
Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 20

Hosting podcast Captivate
Grow your accounting firm today. Every week, 6-figure CEO Annette Ferguson shares her insight on digital marketing specifically for accountants and bookkeepers looking to set up, grow, and establish their own firm. Accounting is a one-man job, but success isn’t accomplished alone. Join Annette every Wednesday so you can unblock what’s standing between where you are and where you want to be - whatever stage you are in your accounting business/firm right now.
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Score global : 62%


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Is a Blog Viable for Your Business?

Épisode 20

mercredi 9 mars 2022Durée 06:28

Have you been thinking about starting a blog? If so, will you be doing this for personal purposes or for business? If you have a business, a blog section in your website will be a plus factor to help you scale your business. In this short episode, we’ll talk about the viability of using a blog for your business.

Here are a few insights you’ll hear in today’s show…

  • Why is it a good idea to have a blog section on your website?
  • Do you have to be great at writing to create blogs?

Resources:

Grammarly, a writing tool - https://www.grammarly.com/


Connect to Annette Ferguson:

Facebook - https://www.facebook.com/UKAnnetteFerguson/

Instagram - https://www.instagram.com/annetteandco_/

YouTube - https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qA

Listen to the Podcast - Financial and Lifestyle Freedom for UK Business Owners -

https://podcasts.apple.com/gb/podcast/financial-and-lifestyle-freedom-for-uk-business-owners/id1473582522


What Are Your Clients' Expectations of You?

Épisode 19

mercredi 2 mars 2022Durée 05:56

Flight delays are not new to the travel industry, but as a business how will you position yourself when these things happen?  Will you care less about customer experience because your branding is the low budget type or will you make sure that your customers are satisfied regardless of this type of branding? Business positioning is crucial for business success.

Here are a few insights you’ll hear in today’s show…

  • Depending on their brands and how they trade, what is the level of acceptance you will take from businesses?
  • How do you position yourself when it comes to your business? (...Are you at ease with the branding of the cheap and cheerful kind or the pricey one?)


Connect with Annette Ferguson: 

Website: https://www.digitalmarketingforaccountants.co.uk/

Podcast: https://pod.link/1588887329

Instagram: https://www.instagram.com/digimarketingforukaccountants/

Twitter: @annette_fergs

TikTok: @annette_fergs

Facebook Group:  https://www.facebook.com/groups/theaccountantsinnercircle

Facebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866


Digital Marketing and Social Media Tips

Saison 1 · Épisode 9

mercredi 24 novembre 2021Durée 08:29

While others would advise finding out where your ideal clients hang out when choosing a social media platform, I would offer a perspective quite different from them. There are many factors to consider and you need to weigh things so that you will be able to uncover the best option for your business. 

Surely, it is ideal to be posting your content to almost every social media platform out there, but there are some key points missing in this approach. In this episode, I will give you my recommendations on what is the best way to handle this scenario. Make sure to listen to the very end. Enjoy!   

Here are a few insights you’ll hear in today’s show…

  • How should you proceed when you have no time and no manpower?
  • Annette Ferguson’s recommendation on what social media platform to focus on.

Resources: 

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website: https://www.digitalmarketingforaccountants.co.uk/

Podcast: https://pod.link/1588887329

Instagram: https://www.instagram.com/digimarketingforukaccountants/

Facebook Group: https://www.facebook.com/groups/theaccountantsinnercircle

Facebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866

Difference Between Accountants and Bookkeepers

Épisode 8

mercredi 17 novembre 2021Durée 12:34

You need to be aware of the differences between accounting and bookkeeping when deciding which you need for your business. Keeping records of a business's financial transactions is the job of a bookkeeper. An accountant, in contrast, looks at a company's financial picture from a broader perspective.

In this episode, I will explain to you the clear differences between a bookkeeper and an accountant, the qualified vs. non-qualified, and the importance of getting a qualified one for your business. Furthermore, I will discuss the so-called “one-stop-shop” that most business owners do that will surely benefit you as well.

Enjoy listening!    

Here are a few insights you’ll hear in today’s show… 
  • The roles of a bookkeeper and an accountant. 
  • The difference between a bookkeeper and an accountant.
  • The important reasons why you should get a qualified accountant or bookkeeper. 
  • What is a one-stop-shop that most business owners do nowadays? 

 

Resources:

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website: https://www.digitalmarketingforaccountants.co.uk/

Podcast: https://pod.link/1588887329

Instagram: https://www.instagram.com/digimarketingforukaccountants/

Facebook Group: https://www.facebook.com/groups/theaccountantsinnercircle

Facebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866

How a Great Accountant Can Help You Better Enjoy Your Life

Épisode 7

mercredi 10 novembre 2021Durée 03:32

By having an account in your business, they can provide quantitative financial information that can be used by investors, management, and government in making business decisions because it allows you to track your income and expenditures, ensure statutory compliance, and provide you with financial reports that can be used by investors, management, and government. In other words, they will make your life easier while helping you grow your business.

In this episode, I’ll share some insights into how extremely helpful an accountant is for your business and what are the qualities of a great accountant that you should onboard into your business. 

Enjoy listening!    

Here are a few insights you’ll hear in today’s show… 
  • The advantages of having an accountant in your business.
  • The definition of a GREAT accountant. 

Resources:

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

What is an Opt-In and Do I Need One?

Épisode 6

mercredi 3 novembre 2021Durée 08:29

Business owners who work with Digital Marketing should understand the value of opt-in which is to gain direct access to potential customers or clients who want to hear about the products or services they offer. Therefore, those people who opt-in are indicating that they are interested in your content and will lead to getting them sign-in to your business. 

In this episode, I will explain what opt-in is and why you need it for your business. Furthermore, there are a lot of benefits that you can get from opt-in and I will thoroughly explain to you how to take advantage of them. 

Enjoy listening!    

Here are a few insights you’ll hear in today’s show… 
  • The meaning of opt-in and how it works. 
  • The importance of opt-in for your business.
  • The advantages of opt-in in getting your potential customers and clients. 

Resources:

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

Cutting Through the Noise

Épisode 5

mercredi 27 octobre 2021Durée 09:20

Global reach and increasing your leads, those are some of the benefits of digital marketing and social media. They sure sound nice, but will you be able to get to your ideal customers and clients? 

I’ve got you covered! In this episode, I will guide you through how to effectively produce your content and how you can accurately deliver them to your ideal customers and clients. 

Enjoy listening!    


Here are a few insights you’ll hear in today’s show… 
  • How to accurately cut through the noise of digital marketing and social media to attract your customers and clients.
  • What is a “Laser Content”? 
  • Checklists for getting your customers and clients through your content. 

Resources:

Facebook Advantage: UK Accountants & Bookkeepers - Live Workshop: https://www.digitalmarketingforaccountants.co.uk/faw 

Facebook Scheduling Tool: business.facebook.com/creatorstudio

Resources:

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

Prescheduling Social Media Posts - What Tools We Use and Recommend

Épisode 4

mercredi 20 octobre 2021Durée 09:41

Using an effective scheduling tool for your Social Media or Digital Marketing posts can help you organize your posts according to priority. As a result, you can concentrate on the most important tasks instead of thinking about what kind of social media engagement you will post. 

Certainly, the benefits are significant. However, do you know what tools you will use in order to accomplish this? Are you worried that you will invest a lot of funds just for this? I’ve got your back! Throughout this episode, I will share with you the scheduling tools that I personally use which I consider highly efficient and really helpful for my business. What's more, I guarantee none of these tools will break the bank! 

Enjoy listening!    

Here are a few insights you’ll hear in today’s show… 
  • Highly effective ways and tools that you can use to pre-schedule your social media or digital marketing posts. 
  • The importance of pre-scheduling.
  • The reason why you should opt-in for free apps is in terms of pre-scheduling. 

Resources:

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

Where to Spend Your Time When You are in Social Media

Épisode 3

jeudi 14 octobre 2021Durée 09:13

Improve your brand awareness, attract more potential customers and clients, and expand your market reach. Those are some of the advantages of using social media for your business. Through social media, your business can communicate directly with your customers. As a result, the greater the conversion rate, the better their engagement with customers. 

Given all these great benefits and results, we still have one problem. Which platform should we focus on to achieve these amazing results? Here I am going to share with you TWO critical factors you need to take into account when selecting the right social media channel for your business. 

Enjoy listening!    


Here are a few insights you’ll hear in today’s show… 
  • The TWO main considerations when choosing where to spend your time when you are on social media. 

Resources:

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

Consistency VS Relentlessness

Épisode 2

mercredi 13 octobre 2021Durée 06:51

Consistency and relentlessness. I have met a lot of business owners who believe that these two things are synonymous. They always thought that for you to become consistent, you also need to become relentless. As soon as I explain the difference, their perspective changes.

Throughout this episode, I will share the difference between consistency and relentlessness and discuss ways to be consistent without being burned out especially when you are starting to produce your own content.  

Enjoy listening!    

Here are a few insights you’ll hear in today’s show… 
  • Highly effective tips on how you can be consistent without being relentless.
  • The importance of choosing your freedom when it comes to producing your content. 

Resources:

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page


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