Digital Customer Journeys: Growth…

Summary

In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the significance of understanding customer intent and aligning SEO efforts with business objectives. He also shares practical tools and techniques for effective keyword mapping and stresses the importance of integrating SEO with other marketing channels, including paid advertising.

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AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility

mercredi 28 mai 2025 • Durée 14:05

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Summary

In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maintaining human creativity.

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List of Digital marketing channels That Can SKYROCKET Your Business

mardi 1 avril 2025 • Durée 24:26

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List of Digital marketing channels That Can SKYROCKET Your Business

In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, including awareness, consideration, decision, purchase, and post-purchase.

The conversation covers social media, email marketing, SEO, and emerging trends like Generative Engine Optimisation, providing insights on how to effectively align these channels with customer needs and behaviours.

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Google Ads Crash Course for Business Owners and Founders!

samedi 22 mars 2025 • Durée 22:40

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Google Ads CRASH-COURSE for Non-Marketing Business Leaders!

In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business owners, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions.

He emphasises the need for collaboration between teams to enhance landing page experiences and improve conversion rates, while also addressing the significance of conversion tracking and A/B testing.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

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SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders

mercredi 19 mars 2025 • Durée 38:28

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SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders

In this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical strategies for optimizing websites to improve Google rankings

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

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Stop Wasting Your Marketing Budget With These Simple Fixes!

mardi 18 mars 2025 • Durée 33:03

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Stop Wasting Your Marketing Budget With These Simple Fixes!

In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content production process.

He also highlights the necessity of optimising marketing channels, ensuring website efficiency, and improving email marketing strategies. Finally, he advocates for agile marketing budgeting to enhance the effectiveness of marketing expenditures.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

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Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!

mardi 11 mars 2025 • Durée 25:09

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Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!

In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies.

He emphasises the importance of understanding customer needs, creating awareness, and optimising marketing efforts to enhance customer loyalty and retention. The conversation also highlights the significance of aligning marketing tactics with website optimisation and the role of email marketing in driving repeat purchases.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

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How To Create An Effective Digital Marketing Plan

jeudi 6 mars 2025 • Durée 21:54

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In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in marketing and provides key recommendations for enhancing the effectiveness of marketing planning processes.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

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Website Content Inventory & Audits and Why You NEED Them

jeudi 6 mars 2025 • Durée 19:36

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In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into the customer journey. The discussion also covers the significance of optimizing content for conversion and establishing a culture of regular content review to enhance customer experience and drive marketing success.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

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How To Optimise Your Ecommerce Product Pages For More Sales

jeudi 6 mars 2025 • Durée 16:42

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In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to action are explored, along with the importance of user experience and engagement strategies. Femi emphasizes the need for conversion rate optimisation and the impact of payment processes on overall sales performance.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

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