FA Concept, short for Futol Aymeric, is a unique venture founded by Aymeric himself. While many in Perth believe it began there, FA Concept actually originated in 2009 under the name Atelier Spinel, focusing on jewelry making and Aymeric's own jewelry line. Over the years, it transformed to encompass styling, makeup, model training, and other elements that define FA Concept today.
Aymeric Futol, a French-born artist, has led a life filled with creativity and passion. Growing up in Paris, lived in Geneva for 7 years , and eventually settling in Perth, he was surrounded by a family that nurtured his artistic inclinations. From a young age, Aymeric showed a keen interest in the arts, creating his first garment as a pre-teen. At the age of 15, Aymeric embarked on a journey to study jewelry making at the esteemed BJO private school. Under the guidance of the industry's best jewellers, he honed his skills and delved into the intricacies of the craft. With over 20 years of experience in the luxury and fashion industry, he continues to push boundaries and explore new avenues. In addition to his artistic pursuits, Aymeric's thirst for knowledge and dedication to mastering each endeavour he embarks on is a testament to his unwavering passion. As he forges ahead, there is no doubt that his journey has only just begun.