We are told to build our list every day. That without consistent list growth our digital course business will not thrive and in fact, it will likely do a face plant. 

But almost no one talks about how to build your list in a way that works and doesn’t require you to waste thousands of dollars on ads and an exorbitant marketing agency fee.

Today, I invited guest, Tracy Beavers, to share her top tips with you on evergreening your list growth efforts. And guess what? She doesn’t used paid ads!

You might recognize Tracy’s name because she was on the podcast last fall in Episode 155. And everything she shares is absolute gold. That might be because as the CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in marketing, sales, and business growth. With an award winning career spanning 20 years and a multi-six figure business, Tracy has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies. 

She has been honored nationally by Vanity Fair Lingerie as a Support Award winner for Women in Entrepreneurship. Pretty amazing, right?

She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. Kajabi looks to her as one of their expert coaches for small business owners. She is the creator of two online programs: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She also has a top ranked business podcast “Create Online Business Success!”

I’m thrilled to have Tracy back on the podcast and without further ado, let’s talk with Tracy about all things strategy and list building.

Show Resources:

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• Sign up for Tracy's Masterclass: https://digitalcourse.pro/growth
• Join Tracy's Facebook Group: https://www.facebook.com/groups/beaconfidententrepreneur
• Listen to Tracy's Podcast: https://www.tracybeavers.com/podcast

There are so many ways to learn these days and as a course creator you know that we have to constantly keep up with new ideas, technologies, and trends (even if it is to avoid a pointless trend) that is tough to figure out the best use of our time. 

After all, we only have a finite amount of time in a day, week, month, and year and we just want to make the most of that time without experiencing burnout.

But most of us, myself included, don’t have enough time to dig into everything that comes across our paths. What are your favorite ways to learn?

Today I’m going to share with you 3 reasons why you should be listening to podcasts as a digital course creator as a way to learn and grow your business. 

Now I know that you are already listening to a podcast so you might be thinking, well yea. I don’t need to listen to this episode, but here’s why I’m going to suggest you stick around. 

Are you making the most of your time with the podcasts that you are listening to? Could you be getting even more out of them?

If you have even the slightest nudge or feeling that you could be making more out of your podcast time, stick around.

Show Resources:

• Check out all podcast episodes and full transcripts
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• From Sticky Notes to Impact (Dr. Moira featured as a guest on Tracy Beaver's Podcast)

Course creation is a marathon not a sprint. Course creation is a long game.

We can apply any number of inspirational quotes or mantras to our digital course creation business, but that isn’t going to keep you warm at night.

The reality is that knowing course creation and the subsequent success will take time doesn’t protect us from the challenges that will pop up, the exhaustion and frustration that inevitably send us for the Ben and Jerry’s ice cream section at the store, or the bank account that doesn’t seem to have enough to cover our business expenses.

So what do we do to get through these times when we are busily working without seeing tangible proof of our progress? We have to develop a mindset that is realistic, rooted in the truth, and ultimately helps us to stay focused and taking the process step by step.

Today I’m going to walk you through those concepts that will actually help you to stay mentally tough, but don’t worry, you can still indulge in a case of wallowing when needed. 

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• Matt Gray: 10 Secrets to Become Mentally Unbreakable

Doing Good in the world doesn’t have to cost money. You can give back as an entrepreneur even before you are making a profit in your business. In fact, if you look for ways to give back each day you are more likely to become profitable.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

During this interview, expert Kevin Palmieri stresses the importance of self-awareness and consistency for new entrepreneurs. He advises early entrepreneurs to explore their inner self and “unlearn” destructive beliefs that might be putting them at a disadvantage. Be sure to listen for his tips on choosing who to ask for feedback.

Show Resources:

Connect with Kevin Palmieri

You won’t want to miss what Kevin has in store for you. Connect with Kevin at Next Level University and take advantage of his FREE Next Level 5 to Thrive course: https://www.nextleveluniverse.com/

• Schedule a Strategy Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Self-awareness is a super power that every entrepreneur should cultivate. In this episode I’ll share 6 ways you can up your self-awareness superpower so that you can take your business to the next level.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Small Business Strategist, Kerry-Ann Powell shares her ideas about calming the chaos tornado inside your business with several key ideas: creating a life vision that is supported by the business vision, being clear on your BHAG, Values, and Purpose, and Anchoring your business decisions to avoid Shiny Object Syndrome.

Show Resources:

Connect with Kerry-Ann

Karry-Ann has graciously offered a free copy of her ebook, The 8 True Culprits That are Causing Chaos in Your Business. You can get your copy at. www.nobusinesschaos.com 

• Schedule a Strategy Call
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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Does stress feel like a constant companion as an entrepreneur? Stress takes active management and intention. In today’s episode we talk about 4 steps you can take to manage stress PLUS a bonus approach in our weekly action item.

Make mistakes. Embrace those mistakes as a way to grow. In this conversation with best selling author, Sean Tyler Foley, we talk about networking, stepping outside your comfort zone, and growing in your self-awareness. Tyler takes us through a quick story activity as a way to discover the scars that allow us to guide others on their journey in life and business.

Show Resources:

Connect with Tyler

Check out Sean Tyler Foley at www.seantylerfoley.com 

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

This podcast episode explores ideas for building an audience through networking, even if it is outside of one's comfort zone. It provides listeners with tips for networking, such as setting boundaries and joining an online group of entrepreneurs. It also introduces helpful resources such as a free PDF guide on networking for introverts and the podcast service provided by PodMatch.

This week we talk about tips and strategies on effective time management for running a successful business. From batching content to taking breaks we cover it all. You’ll even feel inspired to get back to the hobbies that you love as a way to increase productivity. Ultimately, knowing how to manage time and energy helps entrepreneurs boost their odds of success and achieve long-term business success.

The Entrepreneur Mindset Podcast, a rebrand of the Coaching Hive Podcast, is designed to help entrepreneurs and businesses to become more successful by focusing on growth mindset and grit. It helps listeners to develop the right mindset in order to start and maintain a profitable business.

A growth mindset is an essential tool for entrepreneurs on the path to success. It is important to become self-aware and develop a growth mindset by surrounding yourself with those who have one, embracing challenges, and persisting in the face of setbacks.

“State of running a business with considerable initiative and risk”. That is the definition of entrepreneurship (dictionary.com). This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised.

What I don’t see in this definition is the word persistence. And the truth is that persistence is at the foundation of every entrepreneur's journey. It takes persistence to create something new, find the right audience, and then deliver on what you’ve promised.

Today, in the 200th episode of the Digital Course Creator Podcast, we are going to talk about the realities of persistence, the actions that can help you generate persistence even when you don’t think you have anything left, and also when it might be time to step away from something because the risk or cost is too high.

And, because it can be hard to keep going when it feels like nothing is working or moving fast enough, in today’s Sixty-Second Solution I’m going to share what I do in those moments to pick myself up, dust myself off, and start moving forward again.

Show Resources:

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To ensure the success of our service offering, we must start with an understanding of our audience and their needs. It is critical to create a focused, actionable, and specific offer. We must also evaluate the offer and get honest feedback from peers and our audience before launching it.

An entrepreneur needs to plan carefully and set realistic goals in order to be successful during the upcoming year. This includes developing a plan that includes timelines, accounting for personal and family commitments, and having a support system in order to stay on track. With focus, commitment, and intentional thought and action, success can be achieved.

Joining an entrepreneurial community can provide entrepreneurs with the resources, support, and motivation they need to successfully launch and grow their business.

Making your business stand out doesn’t have to be a 24/7 task. With three steps you can take massive steps toward being the stand out Go-To Resource in your industry.

Do you ever feel like there is a never-ending list of entrepreneurial tasks to take care of and you worry about remembering everything? That worry kills productivity, but the solution is simple. A 15-minute brain dump can simplify everything.

Starting a business looks different for everyone, but what if I told you that the first few steps look the same for everyone? No question as to the importance of these key steps.

What does it mean to be stuck? For many of us, it can feel like we're stuck in a rut. We're not sure how to move forward or what to do next. Whatever the reason, feeling stuck can be frustrating and discouraging. But it's important to remember that it's not permanent.

How can collaboration support your business? The truth is that collaboration is critical to the success of any business and is easier now than ever before.

Do you build happiness into your business? You should. Today we talk about the magic of happiness and lessons learned from my grandmother.

Pivoting is a normal and natural part of business that can be made easier by looking at the data, looking in your heart, and keeping your clients in mind as you make changes.

You have carefully planned out your digital course. You’ve mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course. 

All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.

You can choose to stress over the best way to record your course, or re-record your course OR you can follow the three steps that I’m going to share with you today so that you can just get those recordings done and out where your students can learn from your wisdom.

And, if tech is something that gets you tangled up when thinking about recording, stick around for today’s Sixty-Second Solution and I’ll share with you the easy solution that most people overlook for creating their digital course recordings.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Not sure what your holiday offer will be, even after listening to EP 91? No problem, here are 5 questions that you can use to identify your holiday offer right now.

Your business can grow in Quarter 4 with a Holiday Offer that has clear messaging and marketing. What story will you tell about your holiday offer?

Focus. Execute. Deliver. Solopreneurship doesn’t have to be a messy stack of sticky notes that just grows and grows with no relief in sight.

Quality over quantity in business is the key to success. Five really is greater than 10.

With so many aspects of business happening online, how do you connect with members, clients, and colleagues? What platforms simplify things? What do you actually need for your business? What best practices should you be following?

Social media elicits groans worldwide, but many entrepreneurs have accepted the necessity of having a social media presence. The question remains, is it absolutely necessary to use social media when growing your profitable business?

Once you have your social media posts figured out, you have a voice, topics, and content you need to actually get the podcast out there. Scheduling makes the most sense so that you can stay consistent. This episode talks about some tools available.

Social Curator is a SaaS that simplifies Social Media, particularly Instagram and Facebook with easy to use templates, a beautiful photo gallery, and a built-in scheduling tool.

I just finished The Content OS by Justin Welsh. I now have a machine for producing content to get discovered, a way to uplevel my newsletter, and to stay consistent. No more blank screen or hours spent writing a single post. Just good, solid, quality content.

This week is all about building the right business for you. As entrepreneurs there is always a wealth of well-intentioned advice for how to build your business. Today, we talk about making sure your business fits your needs.

Today’s topic is a little controversial and completely practical all in one nice serving. 

So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.

This doesn’t sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren’t necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.

We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Does your messaging tell a story and explore the benefits of your offer? What holds you back from getting your offer out there and changing lives? Explore three steps to take in your business today.

Is your business in alignment with your personal and professional desires? Becoming the Go-To Resource is something that not only catapults your business but allows you to be happy in your business.

Who hasn’t experienced a bit of overwhelm in business and life? There are three things you can implement today that will help reduce that overwhelm to manageable levels.

It seems like there should be a manual for building a business, but when you look at the supposed manuals, there are gaps. In this episode we will talk about 3 steps to take while building your business so that the lists and manuals don’t become all consuming.

Are you ready for a step-by-step approach to building your business, but can’t find the perfect, “right” list? That is because it doesn’t exist BUT that doesn’t mean there all hope is lost at creating a business without all the chaos.

It is easy to think that a website should share as much as possible about the business owner. After all, you are trying to build trust. What if you were to shift and focus on your client’s story instead?

In piecing together the Coaching Hive Blueprint it is time to explore the next steps. What do you feel comfortable tackling on your own and where will you seek additional guidance and support?

You do not have unlimited time and resources personally. You can't do everything all the time. This means that growing and scaling often requires you to step outside your comfort zone and invite others into your business.

Do you get stuck in a cycle of learning only to look up and realize that you haven’t implemented anything you’ve learned? With progress-driven learning you can get back to working your business, not just learning for your business.

Talking about your business can be challenging. Without the right words it can be downright daunting. This episode talks about how to simplify your message so that your potential clients come running for your doors.

What makes the most sense for your business? 

Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?

This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go.

But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Although social media is all the rage these days, did you know that an email list is actually worth more? People on your email list have chosen to be on your list and stay there. They are more likely to purchase your services at some point. It is a hidden gold mine and overlooked opportunity.

What would it look like to have a network of supporters and raving fans sharing your business? That will only happen if you spend time investing in creating a network and building those relationships. Today’s episode is all about working to create connections.

Do you dread the question, “What do you do?” DO you constantly wonder what to say so that you stand out and make connections? With a one-liner that focuses on the transformation or solution you offer, you CAN become the Go To Resource.