Explorez tous les épisodes du podcast Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
Plongez dans la liste complète des épisodes de Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
Rows per page:
50
1–50 of 445
Titre
Date
Durée
MM 223 - Don't Wait for Holidays to Practice Gratitude
For me, this day marks the start of the holiday season - a time to pause, reflect, and feel grateful for what we have.
But here's the thing: we can't wait for holidays to practice gratitude, kindness, and appreciation. Those need to be part of our everyday lives, not saved for special occasions.
In this quick episode, I'm sharing why I practice gratitude daily in my journal, express love to the people I care about regularly (not just on holidays), and look for ways to delight my clients and audience throughout the year.
Maybe this becomes the start of a daily gratitude practice for you.
And if you've been thinking about working with me, stay tuned - something special is coming (only this week for my e-mail list and social media followers s- so make sure you're one of them :)).
Let's make gratitude a daily practice, not just a holiday tradition.
EP 222 - From $95K to Nearly $1M: How Glory Scaled Her Therapy Practice While Being Present for Her Kids
What does it really take to scale a service business to nearly seven figures without burning out or missing your kids' adolescence?
In this episode, I'm sitting down with my client Glory Lichon, an Air Force veteran turned entrepreneur who grew GlowBright Therapy from a solo practice to serving over 2,000 families across three states with a team of 30 - all while being present when her kids come home from school every day.
Glory's back on the podcast (her first appearance was a couple of years ago
Why Glory was terrified to become a leader (and the mindset shift that changed everything)
How military leadership experiences created limiting beliefs she had to overcome
The quote that transformed how she sees leadership: "Leadership is about the growth and development of others"
Why stepping into the CEO role was the key to serving more families
On Aligned Leadership:
What "aligned leadership" really means
How to make decisions when you're getting conflicting advice from every direction
Why your team should be your partners, not people you micromanage
The importance of revisiting your vision and values during hard times
On Sustainable Growth:
How Glory created time freedom with 30 team members (without working 24/7)
The power of theme days, time blocking, and energy awareness
Why her non-negotiables (meditation and gratitude) come before checking email
The truth about "hustle culture" and why slowing down isn't failure
How she's building her second business (Elevate Beyond Boundaries) focused on empowering women entrepreneurs
Key Takeaways:
Business growth isn't linear - and that's okay
You don't have to sacrifice your family to scale your business
Self-awareness around mindset blocks is the first step to moving through them
Leadership isn't about being bossy - it's about empowering others to join your mission
Slowing down and grounding yourself actually helps you speed up and be more effective
Glory's Journey at a Glance:
Started GlowBright Therapy in 2019 as a solo speech language pathologist
Now serves 2,000+ families across three states
Grew from $95K to nearly $1M in revenue
Built a team of 30 (therapists + admin team)
Created time freedom to be present with her kids throughout their adolescence
Launched Elevate Beyond Boundaries to empower other women entrepreneurs through speaking and leadership development
This conversation is for every woman who's been told she has to choose between business success and being present for what matters most. Glory is living proof that you can have both.
Ready to scale your business sustainably without the burnout? Book a complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/
MM 218 - The Brutal Truth About Consistent 5K and 10K Months
In this bonus episode of Maggie's Moment, I'm sharing the uncomfortable truth about why most service-based entrepreneurs struggle to hit consistent 5K and 10K months. It's not about working harder.
Key Takeaways: • Why the revenue rollercoaster happens (and how to get off it) • The one critical piece most entrepreneurs are missing • What "alignment" really means in business growth • Real client results
Today's Maggie's Moment tackles the all-too-common feeling of business stagnation. You want more clients, growth, and a thriving future—but are you making space for client acquisition and growth-focused actions each day? If your schedule is filled with day-to-day tasks, team questions, and website tweaks instead of growth-oriented activities, it’s time to shift.
Episode Highlights:
Audit Your Schedule – Instead of letting worry drain your energy, evaluate your daily schedule. Are there dedicated times for client acquisition, testing new marketing strategies, or refining your sales process? Or are you constantly sidetracked by routine tasks?
Prioritize Growth Actions – Growth doesn’t happen by worrying or staying comfortable with the usual. It happens when you strategically and creatively get in front of new clients.
Listen now to discover how refocusing your time and energy on actions that drive growth can transform your business now while setting you up for success in 2025.
And if you don't know what action to take or how to align your schedule with your priorities, I can help. Book a sales call with me here and let's talk in detail about how -https://stairwaytoleadership.com/
EP # 172 - From Connections to Clients: Making Networking Work for Your Service Business
In this episode of the Diamond Effect podcast, Maggie Perotin dives into networking and explores how you can turn connections into clients for your service business. Networking isn’t one-size-fits-all, and in this episode, Maggie breaks down the types of networking and key tips to make each one work for you.
Episode Highlights:
Three Types of Networking to Consider:
Structured Networking Groups – These are more formal networking groups (both online and in-person) with membership fees and a strong emphasis on business referrals. The structured format and focus on business can often lead to quicker results and more consistent client acquisition, especially for those who thrive in a goal-oriented environment.
Less Structured Networking Groups – These groups (both online and in-person) may or may not have membership fees and often prioritize social connection first, with business referrals as a secondary benefit. While effective, these groups can take longer to yield results, especially for introverts who may find it more challenging to establish business relationships in a socially-focused environment.
Ad-Hoc Networking Events – These are one-time or occasional events organized by various organizations, companies, and institutions. These events can be great for expanding your network quickly, although the lack of regularity may require a more strategic approach to maintain connections afterward.
Don’t Miss the Key Tips!
In the second part of this episode, Maggie shares essential tips to help you turn your networking efforts into a steady, reliable source of new clients. These insights will help you maximize each type of networking, so be sure to tune in for practical advice you won’t want to miss!
Ready to build a reliable client acquisition strategy through networking? Book a FREE consultation with me to discuss how networking and other strategies (with my T.O.P. CEO Continuous Success Recipe) can help you scale your service business and as you do it also set it up as a sellable asset.
In this quick Maggie's Moment, I discuss diversifying your lead generation strategies as a small service business owner. Relying on just one source for acquiring new clients can be risky, expensive, and inconsistent. But by expanding how you attract leads, you can ensure your business stays steady and resilient.
Key Benefits of Diversifying Lead Generation:
Reduces Risk – By not depending on just one method to bring in clients, you safeguard your business from losing its primary source of new leads in case of changes in the market, platforms, or algorithms.
Reduces Costs – Diversifying allows you to incorporate organic lead generation methods alongside paid advertising, reducing overall marketing costs while still bringing in high-quality leads.
Creates a Steadier Flow of Clients – Meeting potential clients where they are, helps you maintain a consistent stream of new business, ensuring growth and sustainability.
If you'd like to create a reliable client acquisition system for your business consisting of multiple strategic lead generation avenues, my T.O.P. CEO Continuous recipe can help. Book a sales call with me here - https://stairwaytoleadership.com/ and let's talk about it in detail.
EP # 171 - 10 Proven Strategies to Attract New Clients Without Solely Relying on the Internet
In this episode, I talk about 10 powerful ways to attract new clients to your service business that don’t require you to rely solely on Internet marketing. While the online world offers a lot of opportunities and should be part of your marketing strategy, there are plenty of effective offline strategies you can use to grow your client base and make meaningful connections.
Whether you want to build stronger relationships, tap into local networks, or diversify your client acquisition tactics, this episode will provide actionable strategies to help your business thrive.
And if you're ready to double your business with a solid marketing plan that includes effective online and offline strategies that make sense for your business, let's talk. My T.O.P. CEO Winning Strategy and Continuous Success Formula will help you ensure your business is successfully growing short and long-term. Book your call here - https://stairwaytoleadership.com/
MM 171 - The Biggest Myths About Business & Executive Leadership Coaching - Debunked
I tackle the biggest misconceptions about business and executive leadership coaching in this Maggie's Moment. This episode is for you if you’ve ever thought coaching is only for struggling businesses or that coaches will tell you what to do without considering your input.
Key Myths Debunked:
Myth #1: Coaching Is Only for Failing Businesses or Executives Coaching is for anyone looking to grow, improve, and reach their full potential. It works well for start-ups, scale-ups, and mature businesses. It’s about progress, growth, and proactive improvement, not only crisis management.
Myth #2: Coaches Will Tell You What to Do, and You Have to Do It Coaching is a partnership. Coaches guide, ask powerful questions, and provide insight—but the decisions are always in your hands.
Myth #3: Coaching Is Too Expensive Coaching is an investment in yourself and your business. The returns in income growth, leadership, and clarity far outweigh the cost.
Myth #4: Coaches Do the Work for You Coaching empowers you to take action. It’s not about handing over the reins, but about gaining the skills and confidence to lead.
Myth #5: Coaching Is Like Therapy While both offer support, coaching focuses on actionable strategies for the future, helping you achieve specific goals.
Tune in now to learn why coaching could be the key to unlocking your full leadership potential—no matter where you are in your business journey.
This episode explores what it really means to be authentic in business. Authenticity is often misunderstood, especially regarding personal and business branding. It doesn’t mean putting your entire life on display for the world or discussing things that make you uncomfortable. Instead, it’s about being true to your core mission, vision, and values—ensuring they align with who you truly are.
Key Takeaways:
Being Authentic Doesn’t Mean Oversharing – Many believe that being authentic in business means revealing every part of your personal life on social media. In reality, authenticity is more about being genuine in your actions, communications, and decisions—not how much of your life you expose to the public.
Authenticity in Personal vs. Business Life – In your personal life, authenticity means staying true to your personality and character. In business, it means staying aligned with your core mission, vision, and values. These should reflect who you are as a person and business owner, guiding your decisions and how you serve your clients.
Listen now to learn how to bring authenticity into your business without compromising your boundaries or values.
If you're ready to build a business that's aligned with who you truly are—without feeling pressured to overshare—book a FREE consultation with me. Together, we’ll create a plan to bring more authenticity to your business through my T.O.P. CEO Formula.
As a small business owner you might have a lot going on:
Dealing with clients
Research & development projects to grow the business;
Leading your team.
Or maybe even you have more than one business to run.
In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically.
And if you need help getting rid of being overwhelmed and refocusing, let's talk. My T.O.P. CEO Performance Enhancer Formula is designed to help service-based business owners like yourself double their business and exceed their goals while eliminating overwhelm and creating more balance in their lives. Book a sales call with me here https://calendly.com/maggie-s2l/discovery-call
EP # 169 - You Can’t Delegate Business Success: Why It’s Up to You to Drive Growth
In this podcast episode, we dive into the reality of being a business owner: it’s not always easy or comfortable. And it requires constant growth and effort. If you’ve ever felt like the weight of responsibility is on your shoulders, this episode is for you.
Key Takeaways:
Business Ownership Is Not Always Comfortable – Running a business means stepping out of your comfort zone, trying new strategies, and accepting that failure is part of the journey. You can’t just rely on your website or referrals to bring in new clients—you need to stay active and engaged.
You Can’t Delegate All Responsibility – Your website and referrals can’t carry your business alone. As a business owner, it's your job to continuously drive growth, attract new clients, and be willing to take the lead in marketing and innovation.
Innovation Requires Effort and Risk – To stay competitive, you need to try new things—whether that’s testing a new marketing strategy, refining your services, or exploring new client outreach methods. Some ideas may fail, but others will lead to breakthroughs that can elevate your business.
This episode shows that being a successful business owner requires you to be as much of a CEO as a service provider, which is what makes running a business so rewarding in the end. Tune in if you’re ready to push through the discomfort, embrace innovation, and grow your business.
In today's quick Maggie's Moment, I discuss how you can bring your creative ideas to life without getting overwhelmed by your day-to-day business operations.
Key Takeaways:
First things first: Get your business running smoothly. To free up your emotional, mental, and time-space, your business needs to operate without you being stuck in the weeds. As a CEO, your role should focus on overseeing the business and strategically guiding it.
Create space for creativity. Once your business is streamlined, you’ll have the bandwith to focus on new ideas and projects—without sacrificing quality in either area.
Book a FREE consultation with me if you're ready to shift into this role. I’ll show you how my T.O.P. CEO Formula can help you step out of daily operations and start implementing your creative ideas.
In this episode, we’re exploring five ways service-based business owners may be unintentionally underserving their clients—and missing opportunities to deliver exceptional value. If you’ve ever wondered why your clients aren’t fully engaged or loyal, this episode will help you uncover some hidden reasons.
Key Takeaways:
Lazy Marketing Isn’t Serving Your Clients Too often, business owners rely on generic marketing strategies—like holiday posts and surface-level content—that fail to connect with their ideal clients truly. We discuss how taking the time to understand your client's goals, pain points, and desires creates immense value by helping them feel heard and understood. When your marketing is client-centric, it makes clients feel seen and gives them hope that you can help solve their problems.
Ignoring the Customer Journey When was the last time you reviewed your customer journey from start to finish? If it’s been a while—or never—chances are, there are missed opportunities to improve how your clients experience your business. You'll learn a few ideas of how to improve that journey, so simple that you can implement them today.
Making Business Decisions Without Client Impact in Mind Every change you make in your business has the potential to affect your clients, sometimes in surprising ways. We’ll dive into one unexpected example: not raising your prices. While it might seem like you’re doing clients a favor by keeping prices low, it could devalue your service in their eyes. We explore how considering client impact before making decisions is key to delivering consistent value.
Not Taking Care of Yourself as a Leader Your well-being as a business owner directly influences how you serve your clients. If you’re burned out or overwhelmed, you simply won’t have the energy or mental bandwidth to innovate or improve your services. This episode touches on the importance of self-care and personal growth, and how investing in yourself as a leader can lead to better client outcomes.
Failing to Build Strong Client Relationships Clients want to feel valued beyond the transaction. Building and maintaining strong relationships with your clients isn’t just about delivering services—it’s about creating long-term loyalty and trust. We talk about strategies for cultivating deeper relationships and why they’re essential for sustained business growth.
September is here—your "Mini New Year" and the perfect time to set up Q4 for massive success! Discover how service business owners can learn from retail giants who make most of their annual revenue in just the last quarter.
Maggie reveals the strategic playbook to transform your final four months into your most profitable period, complete with month-by-month action plans and operational preparation tips.
What You'll Learn
Why September is your "Mini New Year" and the perfect Q4 launch pad
How retail makes a large portion of annual revenue in Q4 (and how you can too)
Month-by-month Q4 strategy: October early birds, November signature offers, December year-end solutions
The difference between B2B and B2C Q4 opportunities and how to capitalize on both
Operational preparation secrets to handle increased demand without overwhelm
How to create irresistible Q4 offers that align with natural buying cycles
Your Q4 Month-by-Month Playbook
Key Takeaways
🎯 Service businesses can sell solutions for year-end stress and New Year ambitions
🎯 Companies spend leftover budgets in Q4—position yourself as their strategic partner
🎯 Focus on retention during busy Q4 to create your 2026 pipeline
🎯 Prepare your operations and capacity before the demand hits
Feeling overwhelmed by the possibilities? Book a complimentary consultation with Maggie to create your personalized Q4 strategy and new year preparation plan - https://www.stairwaytoleadership.com/
MM 168 - Scaling Your Business by Letting Go of the “Solo Mindset”
In today's Maggie's Moment, we’re tackling some of the most common myths that small business owners believe—and how these limiting beliefs can hold back the growth of your business.
Key Takeaways:
“No one can do it better than me” – Many business owners fall into the trap of believing that no one can match their expertise or dedication. While it’s true that you’re passionate about your business, this mindset prevents you from delegating, hiring, training, and empowering others to take on some of your tasks. The result? You become the bottleneck that slows everything down.
“There are no good people out there” – This myth can lead to an overwhelming “do-it-all-yourself” mentality. The truth is, there are skilled, reliable individuals out there—if you know how to hire, train, and lead effectively. Holding onto this belief not only exhausts you but also limits your business's potential to scale and thrive.
Why it’s time to shift your mindset – Growth happens when you delegate and trust other people: whether it's contractors or your team. By letting go of these limiting beliefs, you’ll open up new opportunities for expansion and create a business that runs smoothly—without you having to do everything yourself.
Listen to this short episode for actionable tips on overcoming these myths and transforming your leadership approach.
In today's episode, we dive into the subtle (and not-so-subtle) signs that your team might be underperforming. If you're a small business owner or team leader, this episode is a must-listen for identifying the root causes of your team's productivity challenges.
Key Takeaways:
Basic and Repetitive Mistakes – Are small errors piling up? These could be signals that your team isn’t engaged or focused on their work.
Gossip and Lack of Accountability – If your team is more interested in pointing fingers than solving problems, it’s time to address the toxic behavior.
High Turnover of Top Performers – The departure of your best employees can be a red flag that your workplace environment needs immediate attention.
Excessive Absenteeism – Frequent call-ins and no-shows may indicate low morale or a lack of commitment among your staff.
No Initiative for Improvement – If no one is coming to you with ideas for improving the business or addressing existing issues, it might be a sign your team doesn’t feel empowered or motivated.
Listen in as we explore these warning signs, their possible causes, and the steps you can take to bring your team back on track.
Tune in now to get actionable insights on improving team performance and driving success in your business!
And if you're ready to double your business by turning your team around into a high-performing powerhouse unit, I can help. With my T.O.P. CEO Leading Team System, we'll address whatever issues you're experiencing and help you double your business while reducing your work. Book a sales call with me here now - https://calendly.com/maggie-s2l/discovery-call and let's talk in more detail about it.
MM 167 - How Powerful Meetings Can Revolutionize Your Small Business Operations and Team Results
In today's Maggie's Moment, I dive into a personal story about how I transformed a low-performing team into a high-performing powerhouse—while saving the company $250K in the process. I’ll share the key lessons I learned about the power of well-structured meetings and how they played a pivotal role in turning things around.
I also break down a basic meeting structure that any small business can implement to start seeing real results. Whether you're struggling with team performance or want to streamline your operations, this framework will help you run effective meetings that improve team communication, reduce issues and mistakes, and align everyone toward your business goals.
In this episode, we discuss the 5 telltale signs that your business operations may be in trouble and need immediate attention. As a service-based business owner, growth is exciting, but it can also create challenges behind the scenes that you may not even notice until it’s too late.
I break down the signs that your business operations need a serious overhaul and offer practical solutions to get things back on track.
Here’s what you'll learn about:
Forgetting to Invoice Clients Are you leaving money on the table? I explain how forgetting to invoice clients is a clear sign your business operations are disorganized and how to create systems to ensure this doesn’t happen again.
Missing Commitments, Appointments, or Meetings If you’re constantly dropping the ball on important meetings or deadlines, it’s a major red flag. We’ll talk about how to get a handle on your scheduling and time management so nothing slips through the cracks.
Your Team is Making a Lot of Mistakes When your team starts making frequent errors, it’s often a sign that your operational processes are lacking or have serious holes. I’ll show you how to tighten up your systems and reduce mistakes, improving overall performance.
No Time to Pause and Re-Strategize Growth is great, but if you’ve never taken a step back to reassess how your business runs, you’re likely headed for trouble. You'll learn why pausing to re-strategize is essential for sustainable growth and operational efficiency.
Lack of Data for Better Business Decisions Are you making business decisions based only on gut feelings rather than supported by data? I cover why having easy access to the right information is critical for informed decision-making and how to start tracking the metrics that matter.
Tune in to find out if your business is showing any of these signs and what you can do to improve your operations, avoid costly mistakes, and position yourself for sustainable success.
In Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as:
Unnecessary additional work falling on you and your team
Client service issues and escalation of those leading to more complaints
Business improvements gone wrong
Lower team productivity and morale
Time and energy spent elsewhere instead of focusing on growing and achieving business goals
Make sure you listen to this bonus podcast (less than 5 minutes) to learn how to fix poor communication and make it so effective that it becomes your business' competitive advantage.
In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients.
If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that.
Inside I'm breaking down the reasons why your sales conversations aren’t closing deals and what you can do to fix them so you can start signing more clients with ease.
Here’s what we cover:
Attracting the Wrong Audience Is your marketing messaging aligned with your ideal clients? Learn why attracting the wrong people from the start means they won’t convert, and how to fine-tune your messaging to bring in the right prospects who are ready to buy.
Talking Too Much in the Sales Call Are you spending more time talking than listening? I’ll explain why dominating the conversation leaves you blind to your prospect’s needs and how asking the right questions can uncover their pain points and goals, leading to higher conversions.
Talking to the Wrong Person Discover how scheduling sales calls with non-decision makers—or when not all decision-makers are present—derails your sales process and wastes time. Find out how to avoid this pitfall so you’re always speaking with the right people.
Not Tailoring Your Offer to the Client’s Needs You'll learn why a one-size-fits-all sales pitch fails to connect and how you can present your services as the perfect solution by tying your offer directly to your prospect’s pain points and goals.
Avoiding or Mishandling Objections Do you freeze up when a client raises a question or concern? I’ll share how to address objections confidently, uncover hidden concerns, and reassure your potential clients so they feel ready to move forward with your services.
Tune in to learn how avoiding these 5 mistakes can drastically improve your sales conversations and help you sign more clients!
September is here. I like to think of this time as a mini New Year. An opportunity to reset, finish the year strong and set yourself up for even stronger next year. In today's Maggie's Moment, I am sharing a quick and simple exercise that will help you figure out what to focus on in your business for the next 3.5 months to lead it to the next level.
With today's episode, I kick off a five-part series focused on marketing. I talk about five indicators that will show you, your marketing may be ineffective, such as:
Lack of referrals
Weak online presence
Low engagement
Few inquiries
Attracting the wrong clients.
You'll learn how to troubleshoot each one and understand how important messaging is. The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potential clients.
If you'd like to receive free resources with 50+ strategies sot increase your visibility, e-mail me at magge@stairwaytoleadership.com
Introduction to the Episode (00:00:01) Maggie introduces herself and the purpose of the podcast series on marketing.
Announcement of Series Start (00:01:36) Details about the five-part series beginning on August 30th, coinciding with her son's birthday.
Definition of Marketing (00:02:40) Maggie explains marketing as getting messages to ideal clients and building relationships.
Ineffective Networking (00:05:05) Discusses the first indication of ineffective marketing: lack of referrals from networking efforts.
Online Presence Issues (00:06:12) The second indication is a weak online presence, including low social media engagement and website visits.
Troubleshooting Online Presence (00:07:34) Maggie provides four pointers for improving online marketing effectiveness.
Lack of Engagement (00:10:54) The third indicator is low engagement despite having followers, signaling ineffective messaging.
No Inquiries from Audience (00:12:03) The fourth indicator is having followers but no inquiries about services, indicating a need for better marketing.
Inquiries from Non-Ideal Clients (00:14:16) The fifth indication is receiving inquiries from clients who are not a good fit, highlighting messaging issues.
Importance of Messaging (00:15:45) Maggie emphasizes the significance of clear and compelling messaging for effective marketing.
MM 164 - How Strategic Planning Can Double Your Business
Lack of a comprehensive strategic plan might be the reason why you've been struggling to scale your business successfully.
A plan that would create a path for attracting enough new clients to scale while delivering your offers to them at the highest level without growth-related disruptions.
Since the new fiscal year has started for some businesses or is coming soon for the rest, today's Magie's Moment talks about the challenges you can prevent by investing your time and effort to create a comprehensive strategic plan.
And once you've listened to this podcast, continue reading below:).
In today’s dynamic business landscape, having a clear, actionable strategy is essential for success. As a seasoned business coach and consultant, I specialize in helping my clients craft tailored strategies that align with their unique vision and goals. Moreover, I take my services even one step further guiding my clients with the most difficult part: operationalizing and implementing their strategy.
Whether you’re looking to refine your business model, explore new market opportunities, or optimize your operations, I am here to guide you every step of the way.
Online Strategy Sessions
For business owners who prefer flexibility, my online strategy sessions included in the coaching package offer a convenient way to dive deep into your business challenges and opportunities. Through these personalized sessions, we’ll collaborate to create a comprehensive strategy that drives growth, enhances profitability, and ensures long-term sustainability. With the convenience of remote consultations, you can access expert guidance no matter where you are.
In-Person Strategic Retreats
For businesses with small executive teams, my in-person strategic retreats provide a focused and immersive environment to develop and refine your business strategy. These retreats are designed to facilitate meaningful discussions, foster collaboration, and generate innovative solutions. By stepping away from the day-to-day operations, you and your team will have the space to look at your business from a fresh and zoomed-out perspective, think creatively, align on key priorities, and leave with a clear roadmap for success.
Why Choose My Strategic Planning Services?
Proprietary T.O.P. CEO Winning Strategy process with Tailored Owner-First Approach: Every business is unique, and so is the strategy I develop with you. I take the time to understand your specific needs and challenges to create a plan that works for you.
Proven Expertise: With years of experience working with diverse industries, I bring a wealth of knowledge and proven methodologies to help you achieve your business goals.
Long-Term Success: My strategies are not just about short-term gains. I focus on creating sustainable growth and long-term success for your business.
Let’s work together to turn your vision into a reality. Whether you prefer the flexibility of online sessions or the immersive experience of a strategic retreat, I’m here to help you navigate the path to success.
In this episode, we'll dive into the crucial mindset shift that every small service-based business owner needs to make to achieve their next big goal—especially if it's something you've never done before. We explore how cultivating a strong belief in your business success is not just about hoping or wishing for it but expecting it with certainty.
Key Topics Covered:
Building Your CEO Identity:
Discover how to step into the identity of the CEO who has already achieved the results you desire.
Understand how this version of you feels, acts, and makes decisions.
Learn practical steps to embody this identity every day.
Expecting Results with Certainty:
Learn the difference between hoping for success and expecting it.
Why certainty is key to achieving your business goals.
How to cultivate this mindset daily to reinforce your belief in your inevitable success.
Daily Practice for Strong Belief:
Why this mindset doesn't just happen on its own.
Simple, actionable tips to make believing in your business success a daily habit.
How to integrate this practice into your routine to stay focused and motivated.
Action Steps for Listeners:
Start identifying the characteristics of the CEO you want to become.
Reflect on how that version of you would handle current challenges and opportunities.
Implement daily practices to reinforce your belief in your business’s success.
Thank You for Listening! If you enjoyed this episode, please leave a review and share it with other small business owners who would benefit from these insights. Let's continue to grow and succeed together!
Why do most service businesses never hit $100K, let alone a million and beyond? McKinsey research reveals it's not talent or passion—it's the lack of documented and working systems. Discover the three critical systems every service business needs to scale successfully.
What You'll Learn
The 3 critical systems every service business must have to reach $100K+
Why system alignment with your brand and values matters
Real results clients achieve when systems are implemented properly
The 3 Critical Systems for Service Businesses
1. Client Acquisition System 2. Service Delivery System 3. Client Retention System
All must align with your brand, competitive advantage, and values
Key Insight
💡 Systems don't limit creativity—they free you to focus on what matters most while scaling your revenue.
Your Challenge
Which system is missing in your business: client acquisition, service delivery, or client retention? Identify your gap and start building that system this week. And if yo need help, I can help you with my T.O.P. CEO Formula. Book an initial complementary consultation with Maggie here - https://www.stairwaytoleadership.com/
In today's Maggie's Moment, I dive into the story of a client who embodies the classic high-achiever dilemma. Despite not needing to push their business at full throttle, they found themselves trying to do it all—running their business at maximum capacity while also managing a personal matter that demanded their full attention. The result? Complete exhaustion.
They came to me desperate for a solution. I share how we navigated the balance between ambition and sustainability without sacrificing their business goals.
If you’re a high-achiever who struggles with burnout, this quick episode is packed with valuable insights on how to manage your drive without burning out. And if you'd like to double your business without adding more work (or rather reducing it), I can help. Book a sales call with me here and let's chat - https://calendly.com/maggie-s2l/discovery-call
EP # 162 - 8 Reasons Why You Wouldn't Want a Business Coach for Your Service Business
In my latest podcast episode, "8 Reasons Why You Wouldn't Want a Business Coach for Your Service Business," I take a playful, yet insightful, approach to the common hesitations service-based business owners have about hiring a coach. Instead of the usual pitch on why you should have a business coach, I flip the script to explore the reasons why some might hesitate.
From the fear of stepping outside of your comfort zone to change things up to the misconception that you can figure it all out on your own, I dig into what's behind them and what my clients come to me for. Spoiler alert: by the end, you might just realize that what’s holding you back from hiring a coach is exactly why you might need one in the first place :).
Whether you're skeptical about coaching or just curious, this episode offers a fresh perspective on how a coach could transform your business—just maybe not in the way you expected.
Whether you're preparing to hire your first help or you have a team and hired before, today's Maggie's Moment is for you.
The cost of bad hires isn't just wasted time, energy, and money of bringing someone on board who doesn't work out. It's also damage to our brand reputation and unhappy clients that a wrong person in the wrong position can cause. Not to mention the negative effect on other team member's morale and effectiveness.
In today's bonus episode, I cover 3 things every small service business owner and entrepreneur must know to avoid hiring the wrong people into their business.
Welcome to this week’s episode of "High-Achiever’s Hustle," where I tackle the pressure of feeling like you’re never doing enough, especially when it comes to scaling your service business. Today, we're diving into three key strategies to help you recognize and affirm that you're on the right path to doubling your business without falling into the trap of hustle culture.
1. Aligning with a Tailored Strategy: Success isn’t about doing everything—it’s about doing the right things.
2. Trusting Your Actions and Tracking Results: Confidence in your efforts is crucial. I delve into the importance of trusting that your actions are sufficient while simultaneously setting up effective tracking mechanisms.
3. Recognizing and Managing Hustle Culture Anxiety: Finally, I address the anxiety that often comes with the pressure of always being "on" and constantly busy. Understand how to break free from the need to hustle and focus on meaningful, results-oriented actions.
Tune in to get actionable insights and practical tips that will help you feel more confident and assured in your journey to business growth.
Are you struggling with the balance between leading your team and micromanaging them? In this video, I dive into why effective people leadership doesn't mean you must hover over your experts.
Discover the three crucial roles every CEO should play to strike the right balance:
Giving the Vision: Continuously communicate and sell your vision to keep your team motivated and aligned.
Supporting the Team: Remove obstacles and provide your team with resources to succeed.
Helping with Individual Growth: Invest in the development of each team member, fostering their growth as business professionals.
Learn how to guide and support your team effectively without falling into the trap of micromanagement. Find the sweet spot where leadership and trust intersect for a thriving, empowered, and high-performing team.
And if you're ready to double your business by creating and leading a highly-performing team that makes your work as CEO easy, and gives you time back to your schedule, let's talk about how you can accomplish that with my T.O.P. CEO Leading Team System. Book a sales call with me here https://calendly.com/maggie-s2l/discovery-call
EP # 160 - 5 False Beliefs Preventing You From Getting Things Done Consistently
In today's episode, I discuss five common false beliefs hindering entrepreneurs' productivity. These beliefs often stem from previous employee mindsets and can prevent consistent task execution. You'll learn strategies to shift thinking, prioritize effectively, and embrace delegation.
Importance of Mindset (00:01:26) Maggie emphasizes the significance of mindset in achieving business success and effectiveness.
False Belief #1: Task Obligation (00:02:37) Discussion on the belief that entrepreneurs must complete tasks they dislike stems from an employee mindset.
Perspective Shift: You Are the CEO (00:04:57) Maggie encourages listeners to recognize their autonomy in decision-making as business leaders.
Owning Your Choices (00:06:00) Listeners are urged to commit to their choices, even when faced with discomfort or challenges.
Self-Relationship and Leadership (00:09:43) Maggie highlights the importance of self-acceptance and confidence in leading oneself and the business.
False Belief #2: Doing It All at Once (00:12:17) Discussion on the misconception that one must accomplish everything immediately, leading to overwhelm.
Prioritization Strategy (00:13:31) Maggie introduces the Pareto Principle, emphasizing the importance of focusing on key tasks for maximum results.
False Belief #3: Delegation Doubts (00:14:51) Exploration of beliefs that hinder effective delegation, including fears of losing control or finding capable help.
False Belief #4: Overwhelm from Too Much to Do (00:17:11) Maggie challenges the belief of having too much to do, stressing the importance of realistic boundaries.
Proactive Planning (00:19:24) Listeners are encouraged to be proactive in planning to avoid feeling overwhelmed by unexpected tasks.
CEO Power Hour (00:21:34) Maggie introduces the concept of a weekly planning hour to help entrepreneurs gain perspective and prevent overwhelm.
False Belief #5: Uncertainty in Starting (00:22:47) Discussion on the common fear of not knowing where to start, leading to inaction and confusion.
Constructive Questioning Technique (00:22:47) Maggie suggests asking oneself what if they knew how to start, to shift from confusion to problem-solving.
Identifying Help Needed (00:23:54) Discussion on recognizing when help is needed and exploring various sources for assistance.
Delegating Tasks (00:24:47) Emphasis on the importance of delegating tasks and overcoming discomfort in executing familiar tasks.
Focusing on Critical Tasks (00:25:53) Encouragement to concentrate on 20% of tasks that yield 80% of business results for effective growth.
MM 160 - 3 Signs 1 on 1 private coaching is a better solution for your service business over group support
In this episode of the Diamond Effect podcast, Maggie Perotin, an international business and leadership coach, discusses how business leaders and entrepreneurs can achieve more in less time.
She emphasizes the importance of personal growth in three key areas: skill set development, time (focus) management, and emotional capacity.
Maggie explains that tasks become more complex as businesses scale, requiring leaders to continuously improve their skills, manage their time effectively, and enhance their emotional resilience. She shares personal anecdotes and stories to bring the topic to life.
Introduction to the Episode (00:00:01) Maggie introduces herself and the podcast's focus on achieving more in less time.
Referring to Previous Episode (00:01:21) Maggie discusses the importance of inner work and delegation mentioned in episode 157.
Complexity of Business Growth (00:02:39) As businesses scale, tasks become more complex, requiring ongoing skill development.
Skill Set Development (00:03:49) Maggie emphasizes the importance of improving skill sets for efficiency and quality in business tasks.
Time Management and Focus (00:10:05) Effective prioritization and planning are crucial for maximizing productivity and managing time.
Emotional Capacity in Business (00:11:25) Maggie explains how emotional resilience impacts decision-making and handling business challenges.
Examples of Emotional Capacity Growth (00:13:08) She shares examples of how emotional capacity evolves as entrepreneurs gain experience.
Handling Client Complaints (00:16:44) Maggie discusses the need for quick decision-making when addressing client complaints as businesses grow.
Managing Finances and Emotional Resilience (00:20:14) The emotional capacity to handle financial changes is essential for business growth and stability.
Conclusion and Call to Action (00:21:27) Maggie invites listeners to engage further and provides contact information for coaching inquiries.
MM 159 - How to know what to do first to double your service business in 6-12 months
You'd love to double your business in 6-12 months. Yet, everytime you think about it, you get confused as to where to start.
The first thing that comes to your mind is to add.
Add more leads. Add new offer. Add people.
But what if adding first it not the right step?
In today's Maggie's Moment, I offer you a 2-minute crash course on deciding what actually would be the first right step to double your business. Tune in to find out what it is for you.
In this episode, Maggie interviews one of her clients Dan Wowk, a successful mortgage broker, and the owner of Zoom Mortage Brokerage.
They delve into Dan's entrepreneurial journey, exploring the stages of his business growth, overcoming challenges, and key learnings from our coaching relationship.
Key Moments in the Episode:
1. Introduction to the Guest: The episode kicks off with Dan sharing his background, explaining his passion for the industry, and the reasons behind choosing this particular career path.
2. Stages of Business Growth: Dan recounts the main stages of his business growth, highlighting both the prosperous and challenging times. We discuss how he adapted and pivoted in response to various challenges, sharing specific examples and strategies that helped him navigate through the tougher periods.
3. Maintaining Motivation: In this section Dan shares personal anecdotes about what kept him going during harder times, emphasizing the significance of having deeper motivations and a strong support system.
4. A-HA Moments from Coaching: As my business coaching client, Dan reflects on some of the biggest A-HA moments he's had during coaching. We discuss how these insights have impacted his approach to business and how he plans to implement these learnings moving forward.
5. Final Thoughts and Advice: The episode concludes with Dan offering additional advice to fellow entrepreneurs that you don't want to miss.
Are you your own biggest obstacle to business success? In this game-changing episode, Maggie reveals why your brain's survival instinct is sabotaging your entrepreneurial dreams—and exactly how to rewire it to work FOR you instead of against you.
Discover the hidden mental patterns that keep ambitious business owners stuck, plus a proven 4-step process to transform self-sabotaging thoughts into success-driving actions.
What You'll Learn
Why your brain fights your business goals (and it's not your fault—it's biology!)
The survival vs. executive brain conflict that every entrepreneur faces
The thought-feeling-action-result cycle and how to interrupt patterns that don't serve you
Real client example: How changing one thought about presentations generated significantly more business
4 proven steps to build self-awareness and redirect non-serving thoughts
The "future self" technique that creates the ultimate shortcut to your biggest goals
Key Insights
🧠 "We have to put intentional effort into having the whole of our brain work for us, not against us"
🧠 Your brain's default wiring prioritizes survival over success—but you can train it for success
🧠 Without self-awareness, you can't redirect your brain or influence your perspective
🧠 The more you practice the 4-step process, the faster you achieve your goals
The 4-Step Process to Rewire Your Brain
Step 1: Build self-awareness—pause before decisions and recognize your thoughts about circumstances
Step 2: Identify which thoughts serve you and which don't—redirect the ones that hold you back
Step 3: Take action from your new, more serving thoughts and feelings
Step 4: Practice consistently—the more you do it, the easier it becomes
Real Success Story Hear how one client transformed two identical presentation opportunities by simply changing her perspective—resulting in significantly more business from the presentation she almost didn't prepare for!
Your Next Steps Ready to stop working against yourself? Start with Step 1: Build self-awareness by pausing before your next business decision and asking, "What am I thinking about this situation?"
Want to accelerate your results? Book a complimentary consultation with Maggie to discover exactly how coaching can help you master this mindset and achieve goals faster. https://calendly.com/maggie-s2l/discovery-call
Resources Mentioned
🎧 Binge the Diamond Effect Podcast: 3+ years of episodes to help you think differently as a CEO
In this episode of the Diamond Effect podcast, international business and leadership coach Maggie Perotin shares strategies for doubling your business and finishing work by 4 pm.
She emphasizes the importance of elevating one's CEO mindset, strategic planning, and prioritizing impactful actions. Maggie highlights the role of business owners as leaders and the necessity of personal growth for business success. She discusses effective delegation, outsourcing, and the development of leadership skills. Maggie provides practical advice on creating streamlined processes and time management.
The importance of mindset (00:00:01) Maggie emphasizes the role of mindset in business success and the need for personal growth as a leader.
Changing work habits (00:01:40) Maggie discusses the possibility of reducing work hours, taking Fridays off, and the importance of intentional preparation for business growth.
Creating a structured business (00:02:51) Maggie emphasizes the need to intentionally prepare the business structure to support reduced work hours and vacations without compromising business goals.
Starting with a strategic plan (00:04:00) Maggie highlights the importance of starting with a strategic plan to understand the current state of the business and identify areas for improvement.
Implementing the strategy (00:07:48) Maggie discusses the importance of implementing the strategy and prioritizing actions to achieve business growth.
Commitment and boundaries (00:13:59) Maggie addresses the need for commitment to finishing work by 4 pm and the importance of setting boundaries for personal time.
Delegating and outsourcing (00:21:43) Maggie explains the significance of delegating and outsourcing tasks to create more opportunities and generate revenue in the business.
Delegation and Outsourcing (00:24:10) Maggie discusses the importance of proper hiring systems and delegating tasks that are not your strengths.
Bookkeeping and Business Growth (00:25:17) The significance of delegating tasks as your business grows and focusing on CEO responsibilities.
Streamlining and Automating (00:26:23) The need to streamline and automate processes before outsourcing administrative work.
Developing Leadership Skills (00:27:28) The importance of developing leadership skills to manage and lead a team effectively.
MM 157 - 3 Ways to Double Your Sales Without Doubling Your Expeneses
If you're thinking that to grow your sales, your marketing and sales expenses will proportionally increase as well (in which case what's the point?), know that that doesn't have to be the case. in Today's Maggie's Moment, I share with you 3 strategies that can help you double your sales permanently without spending extra money on marketing or advertising.
When I work with my client, I help them double their business in ways that allow them to keep growing. The benefits of my coaching compound even after my clients finish working with me (that's why some come back :)). What creates that is T.O.P. CEO Winning Strategy and Conitnie Success Recipe that is unique for each of my client's business. If you want to know how it would work for you, book a sales call with me herehttps://calendly.com/maggie-s2l/discovery-call
EP # 156 - The Art of Setting Expectations: Client and Employee Success Strategies for Business Leaders
Successful level setting of expectations with your clients and/ or employees is at the core of creating win-win results for all.
It’s a process of ensuring that everyone involved in a relationship has a common understanding of key facts, goals, and objectives of that relationship and their respective responsibilities.
Today’s Episode # 156 of the Diamond Effect podcast teaches you how to do it well.
Summer is here, and you dream about taking some time off from your business, but you're scared of losing income. So you're going back and forth on whether you should go on vacation? If that's you, this Maggie's Moment is for you. Also, check out Episode # 107 - 5 Ways Vacation Helps You Grow Your Service Business to help you take some well-deserved time off.
In this episode, I sit down with one of my clients, Gabriele Pizzale, the founder of Pizzale Design Inc., to discuss her inspiring journey from starting a business to achieving 7-figure success. We explore the key components of business growth, the importance of investing in personal development, and the delicate balance between business leadership and personal life. Gabriele shares incredibly valuable insights and practical tips for all entrepreneurs.
Episode Highlights:
1. Introduction and Business History:
Gabriele introduces herself and their business.
The story of how she started Pizzale Design Inc.
The stages of growth and key milestones in her journey.
2. Components of Successful Growth:
Main factors that contributed to the business's success.
The pivotal moment when Gebriele realized the potential for a 7-figure business.
The impact of conversations with successful colleagues and investing in skills/knowledge through courses and coaching.
3. Balancing Business and Personal Life:
Challenges of being a business leader while managing personal responsibilities.
Strategies for juggling multiple priorities from both business and personal life.
Gabriele's journey to mastering self-care and prioritize her well-being to handle business and life demands.
4. Benefits of Continuous Learning and Coaching:
Gabriele’s take on the importance of ongoing learning based on her experiences.
The long-term benefits of investing in personal and professional development.
Tips for other entrepreneurs on finding and working with coaches to enhance their business growth.
Key Takeaways:
The importance of resilience and continuous learning in entrepreneurship.
Practical strategies for balancing business leadership with personal life responsibilities.
How investing in self-care and personal development can drive business success.
In Today's Maggie's Moment, I talk about 3 Reasons Why the Bigger the Business, the Simpler and Easier It Should Be.
1) It's impossible to scale when everything is complicated and custom. Scaling can be done with standardization. To standardize certain aspects of your business, you need to simplify to create processes you and your team can follow. 80/20 is a great rule. 80% streamlined because it's standard and a maximum of 20% special and custom.
2) Standardization and streamlining reduce mistakes and increase client satisfaction. Which in turn makes it easier to retain them and simpler to attract more.
3) The bigger your business, the more clients you serve. That should lead to you knowing them at teh deeper level. Which then in turn should improve your service delivery and marketing and make it easier for you to attract even more clients.
Summer doesn't have to be a slow season for your service business. And at the same time, you can enjoy nice weather and more time off. In this episode of the Diamond Effect podcast, I talk about how to avoid a catch-22 situation: - where you don't have enough clients to fully enjoy the times you're not working (because you're thinking about not having enough sales); - but then on days when you're working in your business, you wish you were at teh beach with family and friends.
When you don't have a system that allows you to invest focused time into growing your business, you're making the scaling impossible. Lack of focus creates becoming distracted by:
Shiny Object Syndrome - there are always more opportunities that seem the WAY to a million dollars than you can handle. You won't be able to say YES to the right ones without the space and time to assess the best ones and strategically make decisions.
Fear of Missing Out - when you don't have a Winning Strategy and a clear plan to implement it, you don't know HOW to scale. That's why so many business owners keep running after the latest hot method of scaling, which just creates a loss of momentum and slows them down.
In today's Maggie's Moment, I share with you 3 components of the Focus System and tips on how to implement it so that you set the foundation for successfully scaling your service business.
A business cannot scale without processes and systems. In today's episode, I talk about 3 core systems that you'll need to implement in your service business to scale sustainably. And when you do it strategically, those systems will save you time, and money and streamline how you acquire, service, and retain clients. It takes a strategy and planning to know which system to implement first, to define requirements and to choose the right technology. If you're thinking of systemizing anything in your business and feel stuck between a myriad of options, I can help. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call and let's talk about how I can help you double your business without adding more work.
MM 216 - The One Thing Keeping You From Making Your Marketing Successful
You bought a course, followed it exactly, and got zero results? You're not alone.
Harvard Business Review reveals that 70% of strategic initiatives fail—not because the strategy is wrong, but because business owners implement them blindly without adapting to their unique circumstances.
What You'll Learn
The shocking statistic about why most business strategies fail
The critical mistake 90% of business owners make when implementing new strategies
Why your business stage, market, and clients matter more than you think
The medication analogy that explains perfect strategy adaptation
3 key questions to ask before implementing any new strategy
Key Insight
💡 The strategy isn't broken—it just needs to be tailored to YOUR specific reality.
Your Action Step Before implementing your next strategy, ask:
How does my business stage differ from the example?
What's unique about my market?
How do my clients behave differently?
Your Challenge What strategy have you been struggling to implement? Try adapting it to your specific situation first and share your breakthrough!
Needing a quick influx of cash to pay an unexpected bill? Or would you love to make more money this month and consistently going forward?
Here are three simple ways you can increase your sales in less than seven days:
1) Follow up. Don’t discount the opportunities you’ve created for yourself in the past months. Follow up on them today. It doesn’t matter you got busy or that you were scared and told yourself that people were not interested anymore.
Did you know that 80% of sales happen at the fourth or more follow-up?
So don’t leave all those clients without help and all the money on the table – follow-up. And if you’re still on the fence,tune in here to Episode # 152 of the Diamond Effect Podcast: Stay Top of Mind: Follow-Up Strategies to Increase Customer Conversion and Retention
2) Solve a new or different problem for your current or past clients. The more value you deliver to your clients, the more money you make. If you see something that you can help your clients with (and you’re not doing that for them currently), offer it to them. Everyone loves to have a proactive partner that thinks about them, sees thing without having to be told about them, and wants to help. Be that partner. Your current and past clients already know you like you and trust you, so it’s a quick decision for them to say “YES” to your offer.
3) Tighten up your marketing messaging. Your current audience has people in it, who want to work with you now. The only reason why they’re not taking action is because your messaging doesn’t inspire them to move. Recently, I helped one of my clients to tighten their e-mail messaging and within a couple of days they got new bookings from their current e-mail list! It was that fast!
The clients finally noticed her e-mails, read them, and got inspired to take action. You can do that too. It works like magic.
Implementing these 3 tips will increase your sales in less than 7 days. To make this increase consistent and easy to repeat, you’ll need to include these strategies into your overall Business Growth Strategy and have a process/ system that will make them a regular thing you do for your business. So it becomes a habit, not something you do once in a while only when you get a reminder from me via e-mail.
When you coach with me 1 on 1 in my private program, I help you ensure this happens. Step-by-step, I’ll help you implement these strategies to increase your sales. Plus, we’ll systemize the approaches and create a simple repeatable process so you can continue having consistently increased sales.
Let’s talk today about how you can increase your sales permanently and with it, double your business without adding more work. So that you always have cash for unexpected bills and extras. And rather than worry about what to do to pay them, focus on serving your clients and enjoying your life. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call
EP # 152 - Stay Top of Mind: Follow-Up Strategies to Increase Customer Conversion and Retention
In this episode, I talk about the critical importance of sales follow-up and how it can significantly impact your business's success. We'll explore three types of follow-ups that every business owner should master:
Post-Conversation Follow-Up: Learn why you should follow up after an initial conversation with a potential client who needs time to think about their purchase. Discover the best practices to stay top of mind, without being intrusive.
Cold Lead Follow-Up: Understand the techniques for re-engaging cold leads. We'll discuss some fascinating sales and follow-up stats and how that translates into cold-lead selling.
Post-Purchase Follow-Up: Find out how to nurture relationships with clients after their first purchase. to encourage repeat business and foster customer loyalty.
Additionally, we'll share some fascinating and important follow-up statistics that highlight the effectiveness of these strategies and why they should be an integral part of your sales process.
Key Takeaways:
The critical role of follow-up in closing sales.
Techniques for effective follow-up at different stages of the customer journey.
Statistical insights that demonstrate the power of consistent follow-up.
Practical tips for implementing a successful follow-up strategy.
If you enjoyed this episode, please subscribe to our podcast and leave a review. Your feedback helps us bring you more valuable content!
The art of follow-up in sales (00:01:31) Maggie discusses the importance of follow-up in sales and distinguishes it from marketing nurturing.
Different types of sales follow-up (00:02:51) Maggie explains three types of sales follow-up: after initial client contact, cold prospecting, and post-purchase.
Stats on the impact of follow-up in sales (00:06:20) Maggie shares statistics highlighting the significance of follow-up in sales and customer decision-making.
The impact of follow-up in acquiring clients (00:13:00) Maggie shares personal experiences and success stories related to following up with potential clients.
Strategies for effective follow-up in sales (00:15:24) Maggie provides insights on establishing a follow-up process and overcoming discomfort in follow-up interactions.
Cold messaging and prospecting (00:18:58) Maggie discusses the effectiveness of cold messaging and prospecting, emphasizing the need for a robust follow-up process.
The importance of post-purchase follow-up (00:21:22) Maggie highlights the significance of post-purchase follow-up in building client relationships and loyalty.
MM 152 - How not to loose clients after they said yes to your services
A new client saying yes and starting to work with you isn’t the end of selling.
It’s just the beginning.
Delivering what you promised is where you either confirm they made the right choice hiring you or lose their business along with all the referrals they could have brought. And it can get challenging when you grow fast and get busy with clients.
I learned that lesson in one of the companies I used to work for and I'm sharing that story with you in today's Maggie's Moment.
To spare my clients such painful experiences I teach them the concept of Selling at Every Touch Point as part of my T.O.P. CEO Continuous Success Recipe. Within that, I help them establish simple processes so they can easily and consistently over-deliver on their promises to the clients (new and existing).
Because your service delivery and your client journey, as they go through it, is also selling them (or not) on staying with you, coming back, and referring others.
It doesn’t mean you always must have 100% of everything figured out. That’s not what entrepreneurship is all about. It’s about balance between what you confidently can deliver and what you can figure out as you go, to take advantage of the right opportunities. And when you coach with me one-on-one, I teach you how to strike it.
If you’re ready to double your business with happy clients acting as your referral network without fail and without adding more work to your schedule, let's talk. Book a sales call here - https://calendly.com/maggie-s2l/discovery-call