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Your Parts Department Should Not Be Invisible: How To Use Advertising To Sell More Parts

Saison 2 · Épisode 14

jeudi 21 mai 2026 • Durée 20:57

Most dealerships treat the parts department like a hidden back-office counter instead of a real revenue channel that can drive OEM parts, accessories, wholesale accounts, tires, batteries, filters, key fobs, and service opportunities. In this episode, we break down how dealers can use advertising to sell more parts by targeting DIY customers, repair shops, truck and SUV owners, service customers, and local fleets with messages that actually create demand.

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Capital One Pre-Approval Campaigns: Why Your Dealership Is Doing Them All Wrong

Saison 2 · Épisode 12

mercredi 20 mai 2026 • Durée 19:36

Capital One pre-approval campaigns can bring dealerships serious finance-intent shoppers, but most stores ruin the opportunity by treating them like ordinary internet leads. In this episode, we break down why dealers mishandle pre-approved customers, how to follow up the right way, and why the sales team needs to verify the vehicle, payment, lender path, and buyer expectations before pushing for the appointment.

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Your Generic Vehicle Descriptions Are Making Your Inventory Look Cheaper Than It Is

Saison 2 · Épisode 13

mercredi 20 mai 2026 • Durée 18:15

Generic vehicle descriptions are making dealership inventory look cheaper, weaker, and more ordinary than it really is. In this episode, we break down why lazy VDP descriptions, VIN-decoder copy, and feature lists are killing vehicle value, hurting SEO, and forcing customers to shop your cars by price alone.

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Stop Overpaying at the Auction: How Dealerships Should Run Campaigns to Buy Cars Off the Street

Saison 2 · Épisode 11

mercredi 20 mai 2026 • Durée 20:17

Dealerships are overpaying at auctions while ignoring one of the best inventory sources they have: local people who may be ready to sell their cars directly. In this episode, we break down how dealers can run smarter “we buy cars” campaigns, target local owners, avoid auction fees, create better seller leads, and build a stronger used car pipeline.

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Your Memorial Day Sale Is Boring. Here Is How to Run One That Actually Brings Buyers Into the Dealership.

Saison 2 · Épisode 10

mercredi 20 mai 2026 • Durée 14:17

Most dealerships waste Memorial Day campaigns by running the same red, white, and blue “Huge Savings” ads every customer has already learned to ignore. In this episode, we break down how to build a Memorial Day campaign around real buyer problems like high payments, trade equity, credit approval, lease timing, and summer vehicle needs.

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The Most Expensive Lead Your Dealership Is Ignoring: The Credit Application

Saison 2 · Épisode 9

mercredi 20 mai 2026 • Durée 18:57

Dealerships say they want high-intent leads, but many ignore one of the strongest buying signals they get: a completed credit application. In this episode, we break down why credit apps should be treated differently, how stores mishandle them, and why slow follow-up, bad CRM notes, and weak sales processes cost dealerships real deals.

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Your Dealership Lost That Customer For A Reason — And Your Reactivation Campaign Is Probably Ignoring It

Saison 2 · Épisode 7

mercredi 20 mai 2026 • Durée 10:30

Most dealerships run lost customer reactivation campaigns the wrong way by blasting generic “we miss you” emails, coupons, and trade offers without understanding why the customer left in the first place. In this episode, we break down how dealers can stop treating lost customers like a list and start rebuilding trust, service retention, and future sales opportunities.

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Your CSI Score Is Not A Survey Problem. It Is A Marketing Problem.

Saison 2 · Épisode 8

mercredi 20 mai 2026 • Durée 12:17

Most dealerships treat CSI scores like a survey problem, but customer satisfaction starts the moment a buyer sees your ad, submits a lead, books service, or walks into the showroom. In this episode, we break down how better marketing, cleaner expectations, stronger follow-up, and better lead handoffs can improve dealership CSI scores before the survey ever goes out.

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Do Ringless Voicemail Campaigns Actually Sell Cars?

Saison 2 · Épisode 5

mercredi 20 mai 2026 • Durée 20:57

Ringless voicemail campaigns promise dealerships cheap callbacks from past customers and conquest lists, but do they actually sell cars or just create more spam, weak leads, and compliance risk? In this episode, we break down why voicemail drops often fail, when they can work, and what dealers should do instead to create real buyer conversations.

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The Outsourced BDC Trap: Why Your Dealership May Be Paying Strangers To Lose Your Customers

Saison 2 · Épisode 6

mercredi 20 mai 2026 • Durée 11:50

Outsourced BDC services promise dealerships faster follow-up, more appointments, and less pressure on the sales floor, but they often create weak handoffs, generic scripts, and low-quality appointments that do not turn into sold cars. In this episode, we break down why paying a third-party call center to handle your leads may be wasting dealership money and damaging the customer experience.

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Desk Ready Leads – Détails, épisodes et analyse

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