Design Untangled | A UX & design podcast in plain English – Détails, épisodes et analyse

Inclusive design is about more than just making something accessible. It takes into account all forms of difference in humans such as gender, culture and other diverse attributes.

Particularly important is looking at situations where people are excluded from using a product or service and ensuring that the needs of those people are catered for.

Emma Goddard is Head of Inclusive Design at Deloitte Digital UK. She's spent the last five years channeling her creative energy as a designer into engaging with excluding communities to create solutions that allow everyone to participate in the digital and physical world.

Emma’s led a number of inclusive design engagements across industries, particularly healthcare. Most recently this includes her role leading a team of 17 as Head of Inclusive Design for NHS Test & Trace. She’s also the Co-Chair of the BIMA Inclusive Design Council.

• How inclusive design differs from accessibility
• Why inclusive design is important for organisations
• How do you get buy-in to practice inclusive design in your organisation?
• What are some key challenges in setting an inclusive design agenda?

• Microsoft Inclusive Design Toolkit
• Kat Holmes - Mismatch

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty.

Advertising and branding have been around as long as there have been things to sell. What new and innovative approaches can brands use to maximise their marketing impact and deliver solutions that satisfy today’s ever changing customer needs?

How do different cultures affect the approach for creating and marketing products and how does the marketing itself have to change to appeal to customers?

What techniques can be used to explore creative ideas that aren’t necessarily part of a brief provided by a client? How can this culture be embedded in an agency’s way of working?

Alex is the Chief Executive Officer, and founder of Zerotrillion, a global

creative agency that provides services to organisations in different continents, with very diverse cultures and approaches to marketing.

Alex has worked at a number of agencies during his career in Dubai, Amsterdam and Toronto. He brings a wealth of experience from his background in criminology and social psychology and applies this to creating experiences for well-known and upcoming brands.

• What do creatives do in an advertising agency?
  
• How can behavioural psychology be used to form part of a design or marketing approach?
  
• What is unique about brands and their customers in Dubai?
  
• How do you create brands for future looking brands and ideas like sustainability?
  
• How are you are brands and marketers adapting to the changes that have happened in consumer the landscape in 2020?
  

• Wally Olins - Brand Handbook
  
• Ben Horowitz - The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
  

The Coronavirus (COVID-19) has changed the way organisations are thinking about and delivering Design. For many, getting things designed, developed and out the door is a matter of survival. Discovery Research or strategic UX work seems to be on the back burner for now, in favour of tactical approaches.

Chris and Carla talk about the changes they have seen in industry hiring. They discuss:

• How can UX and Research specialists fit into this new world?
• What risks are there to focussing on Product Design?
• What vegetables is Chris growing?
• How can Product Designers step outside of their day to day to look at the big picture?

Transcript

Coming soon.

How have consumer and brand attitudes to sustainability changed over the last few years?

How have things changed with the COVID-19 coronavirus pandemic?

From virtual conferences to shopping more locally, the impact of the lockdown has been large and far fetched across the globe.

Carla speaks to Yasmine Borain, Creative Director at Publicis Sapient about the changes she has seen, and how clients, society and businesses are responding.

Yasmine Borain is a creative leader with 15 years of experience across experience design, innovation, design and
storytelling. She is. a Creative Director and Head of Experience Design at Publicis Sapient London. She leads the experience team and clients to tackle a broad range of strategic customer experience challenges across retail, finance, commercial, health-care, luxury and retail.

Design thinking is a powerful framework for implementing user-centred thinking and outcomes. But you shouldn't apply it to everything if it's not the most appropriate approach for your brief.

Chris and Carla get together in the midst of the coronavirus pandemic to talk about ways you can apply it in a sensible way to your projects.

• When should you use design thinking?
• How can you use parts of design thinking in your projects?
• When shouldn't you use design thinking?
• How can you use design thinking as a communication tool to stakeholders?
• Why should you stop panic buying toilet roll?

Chris sits down with Sandra Gonzalez - Product Design Director at Not on the High Street and Founder at UX for Change - an organisation that seeks to match the human challenges faced by the nonprofit sector with volunteering opportunities for the user experience (UX) design community.

We talk about how you can move beyond NPS to start to understand the impacts your designs have on people and their communities.

We also dive into how you can start to bring this impact to life within your organisation.

Show notes

• UX for Change
• Digital Impact Framework

Trying to balance work and parenthood is always challenging.

How can organisations support both expecting and recent parents more effectively?

What are the differences between supporting parents before and after they have their child?

Carla talks about her experience at Google and her newfound LinkedIn fame.

With 2019 drawing to a close, Chris and Carla talk about beards.

Thank you to all of our listeners for making 2019 so memorable and we wish you a great holiday season!

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Not having your developers nearby can be tough. It's even harder when they are in a totally different country, timezone and perhaps even speak a different language.

We discuss some tips on how best to work with remote development teams to ensure that everyone is aligned on delivering good outcomes for customers.

The choice between going agency or client-side as a Designer can be a tricky one.

Chris and Carla reflect on their experiences working in both and talk about:

• What challenges to expect in both environments
• The pros and cons of agency and client-side
• How you pitch to clients