Explorez tous les épisodes du podcast Design Business Freedom
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| 101: Is Pay to Play Design PR Worth It? | 26 Aug 2024 | 00:28:14 | |
In the world of interior design, landing a feature in a major design publication can feel like hitting the jackpot. It’s a way to get your work noticed, build credibility, and open doors to new opportunities. But is paying for PR always worth the cost? Pay-to-play PR, where you invest in space to get featured is not cheap. It can range anywhere from a few hundred dollars to thousands. The big question is: does the payoff justify the price? I’m here to tell you that it can, but only if you have a solid strategy in place. Getting featured is just the beginning. The real magic happens when you know how to maximize your return on that investment. In this episode, I dive into the topic of pay-to-play PR and, more importantly, how to make sure you’re getting the most bang for your buck. I talk about why having a distribution plan is key to making your investment worth it, and how client engagement and feedback should play a huge role in your decision-making. It’s not just about landing the feature - you need to know how to leverage it for your business. Whether you’re on the fence about paying for PR or have already jumped in, this episode is packed with insights to help you make it work for you.
CLIENT ENGAGEMENT AND FEEDBACK: YOUR UNOFFICIAL BOARD OF DIRECTORS Client engagement and feedback are absolutely essential when deciding if pay-to-play PR is the right move for you. I always recommend gathering feedback from your clients or trusted industry peers - think of them as your unofficial board of directors. Ask them if they read or care about the publication you’re considering. If the answer is no, that’s a huge red flag! It’s easy to get caught up in the excitement of being featured, but if your audience isn’t seeing or engaging with that platform, it’s not going to do much for your business. Getting honest feedback upfront ensures you’re making a smart, informed decision instead of just throwing money at something that sounds impressive.
STRATEGIC EMAIL MARKETING Once you’ve decided to move forward, it’s time to get strategic about spreading the word, and email marketing is one of the best ways to do it. But here’s the thing: it’s all about the subject line. I can’t stress enough how important it is to spend time crafting a killer subject line because if that doesn’t grab people’s attention, the rest of the email won’t even matter. I like to play around with using questions or numbers to pique curiosity. And don’t be afraid to send follow-ups to people who didn’t open your first email! Trust me, email marketing is a game-changer when done right.
THE POWER OF PERSONALIZATION AND PRESENTATION Another thing I’m a huge fan of? Personalization and presentation. It’s tempting to take the easy route with things like printed labels or mass emails, but adding a personal touch goes a long way. For example, if you’re sending a physical copy of your feature, don’t just toss it in a generic envelope and call it a day. Get creative with it. Use a colored or metallic envelope and handwrite the address. People don’t get much snail mail these days, so when something special shows up in their mailbox, it will get noticed. Presentation isn't just about looking good - it’s about making your feature memorable and worth opening.
So, here’s the bottom line: pay-to-play PR can absolutely be worth it, but it’s all about how you approach it. With the right distribution plan, tapping into client feedback, using smart email marketing, and going the extra mile with the presentation, you can make sure your investment doesn’t go to waste. And hey, if you’ve tried pay-to-play PR before and it didn’t quite deliver, don’t beat yourself up - now you know how to make it work for you.
IN THIS EPISODE, YOU WILL HEAR:
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| 100: You Are Only as Good as Your Sources | 19 Aug 2024 | 00:45:10 | |
In interior design, your creativity is only as powerful as the resources you have at your fingertips. It’s not just about having a great eye for color or space. It’s about knowing where to find the perfect pieces that bring your vision to life. Without the right sources, even the most talented designers can struggle to create something truly special.
This episode is all about sourcing. We’re talking about the importance of building a solid list of go-to vendors, why attending High Point Market is a game-changer, the value of relationships with reps and workrooms, the magic of adding “pop” pieces to your designs, and how you can keep growing through networking and exploration. These are the keys to not just surviving in the design world, but thriving and standing out from the crowd. Let’s start with the basics - your sourcing list. Think of it as your toolkit. Without it, you’re not going to get very far. Melissa Galt emphasizes that having a strong, well-rounded list of vendors and manufacturers is essential. This list should cover all the categories you need, from flooring to artwork, so that you’re always ready to pull out the perfect piece for any project. But here’s the thing…your list should never be static! As you grow your business, your list should grow with you. Keep adding new sources so you’re not just recycling the same options. This keeps your designs fresh, innovative, and aligned with what your clients want.
ATTENDING HIGH POINT MARKET FOR EXCEPTIONAL SOURCING If you’re serious about sourcing, High Point Market needs to be on your calendar. This is the ultimate destination for home furnishings, and if you haven’t been yet, you’re missing out. I am a huge advocate for making the trip at least once a year. There are over 2,000 manufacturers under one roof! But it’s not just about the quantity of options. High Point is where you find those hidden gems that can take your designs to the next level. Whether you’re new to the market or a regular, there’s always something new to discover. Plus, if you join our VIP Design Tour, you will get an insider’s look at the vendors that really make a difference. We will skip the big names and go straight to the unique, must-have resources.
THE ROLE OF REPS AND WORKROOMS IN ENHANCING DESIGN PROJECTS Now, let’s talk about relationships. In design, who you know can be just as important as what you know. This is especially true when it comes to your reps and workrooms. These industry insiders can be your secret weapon, offering you access to exclusive products and saving you time and money. I share how relationships I’ve built wth reps have been game-changing, especially in high-stakes projects like showhouses. Good reps know their stuff, and they can introduce you to options you didn’t even know existed. And let’s not forget about workrooms and installers - they know what works and what doesn’t, and their expertise can ensure your projects go off without a hitch.
ADDING “POP” ELEMENTS TO CREATE MEMORABLE DESIGNS Every design needs that special something - that “wow” factor. I call these “pop” elements, and they’re what make a project truly memorable. Whether it’s a striking piece of art, an incredible rug, or a custom piece of furniture, these pops are what set your designs apart from the rest. The key to finding these show-stopping pieces? A diverse sourcing list that includes vendors who specialize in unique, one-of-a-kind items. These are the pieces that clients remember and that make your work stand out.
CONTINUOUS GROWTH THROUGH NETWORKING AND EXPLORATION Sourcing isn’t a one-time thing…it’s an ongoing journey. The design world is always changing, and to stay ahead, you need to keep exploring new vendors, building new relationships, and expanding your network. Whether you’re attending High Point Market, joining online design communities, or just chatting with colleagues, the more you connect, the more you grow. I encourage you to frequently ask yourself this question, “Who have I added to my list this month?” This approach keeps your designs fresh, original, and always on the cutting edge.
IN THIS EPISODE, YOU WILL HEAR:
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| 091: Your Vision Board is Broken: How to Fix It | 17 Jun 2024 | 00:43:44 | |
I’m sure you’ve heard business and life coaches advise on the importance of creating a vision board. Essentially, a vision board is a tool for personal development and achievement. The purpose is to motivate and inspire you as you work towards accomplishing your dreams. While vision boards have been a traditional tool for goal-setting, they aren’t as effective as they could be. It’s time we upgrade this broken tool and turn it into something that will produce the results we desire. THE PROBLEM WITH VISION BOARDS
SETTING SPECIFIC GOALS Be particular and selective with the goals you put on your board. Your fantasies can only become realities when you know exactly what you want in life and business. For example, if you want to move into a new office to run your business, don’t just stop at “new office.” Think about where the office is located, how big the space is, how many windows it has, and what floor it’s on.
THE POWER OF VISUALIZATION My clients often come to me, telling me they feel stuck when creating vision boards. To help them feel less stuck, I remind them about the power of visualization. They visualize every day in their work, without even realizing it. Allow me to share an example.
As a designer, you can walk into a new home and after just a few moments, you’re already envisioning the transformation. You clearly see the newly designed space in your mind with such specificity. Your brain is establishing a roadmap for the upcoming project. You see, you already have the ability to visualize transformations in your mind. This is the same level of clarity you need to bring to your board. When you visualize your future with clarity and specificity, then your board becomes a roadmap for your desires, goals, and celebrations.
WHAT IS HOLDING YOU BACK FROM DOING THIS? There are a multitude of factors that hold us back from setting, visualizing, and achieving our dreams. For one, we all deal with an inner imposter that tries to tell us to think small. I want you to silence that imposter and push yourself beyond your comfort zone.
Your goals will become a reality when you are in a state of flow and energetic alignment. I want you to let go of all the “doing” and practice just “being.” IN THIS EPISODE, YOU WILL HEAR:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
For more information about The Affluent Creative, check out my website www.melissagalt.com | |||
| 001: The Story You Didn’t Know | 03 Oct 2022 | 00:44:01 | |
Welcome to the Affluent Creative podcast! During our time together, you’ll hear my story of building a business and brand while seeking that elusive work-life balance. It’s less of a balance than a fusion because as a creative, we don’t flip on our creativity at 7am and turn it off at 5pm. It’s running 24/7/365 and it’s who we are, beyond what we do. I want to share the wisdom I’ve gained from moving from chaos to clarity, fear to focus, and from seeing obstacles to opportunity. My goal is that in listening to my stories and experiences, you will find the inspiration, courage, and motivation to overcome your challenges while knowing that you are never alone in them. In this episode, you will hear:
Subscribe and ReviewHave you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.
Supporting Resources:
Episode Credits
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| Welcome to the Affluent Creative! | 29 Aug 2022 | 00:02:14 | |
What if you had a business coach who was a creative just like you, and could ask them about how they built a successful business they love? That’s what we do each week on The Affluent Creative. Hosted by Melissa Galt –– award winning business coach, marketing consultant, and interior designer with over 3 decades of creative experience –– every episode is an in-depth look at how to create systems and processes, increase your confidence, and build a quality team to support you. The goal is to give you the information and resources you need to avoid being overworked and undervalued, and help you earn more in less time with less stress. | |||
| 090: How to Prioritize Your Profit | 10 Jun 2024 | 00:34:22 | |
In the world of interior design, design firm principals are constantly juggling a million and one tasks. From design discovery to client onboarding, floor plans to renderings, networking to social media, project management to client care, you do it all. Let’s face it, you’re wearing upwards of 36 hats at any one time, and it can leave you feeling overwhelmed and under-earning. And that leaves less time and energy for the activities that bring you real profit. EARN MORE WHILE DOING WHAT YOU LOVEYou started your business to make money, doing what you love…design. Many designers are so bogged down with low-dollar tasks, that their finances and creativity both take a hit. If you want to increase your profit and engage in the work you love doing, then you must start focusing your efforts on the right activities. I remind my clients, “Where your focus goes, your finances flow.” In today’s episode, you’ll learn how to distinguish between high-dollar and low-dollar tasks, so you can prioritize activities that directly contribute to your profit. While low-dollar tasks are necessary activities within your business that must be completed, they are not a priority. As a designer and business owner, you should focus on tasks that impact your bottom line and require higher levels of expertise and skill. The categories here can make it simpler: lead generation and marketing, SEO and visibility, sales and offers, creative work, project management, communication, and admin. LEARN TO DOLLARIZE YOUR DAY FOR MORE PROFITDiscover which activities you should prioritize and which you should outsource when it comes to administrative tasks, marketing and advertising, sales, creative work, and more. You only have a finite amount of time. Knowing where your time is going each day will make a big difference. Let’s find out where you’re spending your time, so we can make you more money! You’ll learn how to dollarize your days, so you earn more in every activity. And you can delegate low dollar tasks. Your time as principal designer, Creative Director, or CEO is best invested in $1k tasks vs. the many $100 and $10 that can be delegated to team or outsourcing online. DELEGATE TO INCREASE PROFITS & AVOID BURNOUTWhen you stay focused on your Zone of Genius work at least 80% of the time, you’ll find yourself more productive, more fulfilled and more profitable. It’s vital that you relinquish the idea that you must do it all yourself. This is a myth and a costly one. Instead, when you assign a dollar value to each task, you’ll find that by delegating what you aren’t efficient at, what you don’t love, and what isn’t impacting the bottom line directly, that more gets done and you step out of sacrifice and off the burn out path. Your firm will earn more with the right team in place. Whenever you can outsource or delegate to someone who is a fraction of your hourly rate (internal use only, you know I advocate flat fees) you get time back for the actions that matter most. To find out how you can effectively grow your design business, BOOK-A-CALL here, it’s complementary and a way to explore the fit, as well as create your plan. IN THIS EPISODE, YOU WILL HEAR:
MENTIONED: Episode 081: The Four Steps to Landing Every Project (Design Discovery Process) FOLLOW AND REVIEW:We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. SUPPORTING RESOURCES:For more information about The Affluent Creative, check out my website www.melissagalt.com | |||
| 089: How To Prepare For MORE Profit | 03 Jun 2024 | 00:28:04 | |
Working in design, we know how important a living space can be for our clients’ well-being. We design entire rooms looking for ways to make our clients’ lives easier, more efficient, and more beautiful. But, how often do we do the same for ourselves? I’m not just talking about our curated office spaces. When was the last time you purged yourself of those old files, cleaned up your drive, and really took an inventory of your projects, resources, and client files? You might be surprised at how much what you hold onto is holding you back. I know this from experience–I have gone through my fair share of slow times in my business and I had to learn the hard way how my anxious reactions were not serving me. Today, I’m sharing my hard-won tips to prepare for your future profits without getting sidetracked by anxiety. Learn how the energy you project can draw positive outcomes and why decluttering both your physical and digital spaces is essential for creativity and productivity. We’ll also dive into practical tips for archiving old project materials and updating sample libraries to make room for fresh opportunities. Discover how visual clutter can stifle your creativity and get actionable strategies to foster a workspace that not only looks good but feels inviting and energizing. Let’s tackle those fears that you’re holding onto and stop them from holding you back! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 088: 5 Ways To Beat Overwhelm | 27 May 2024 | 00:33:10 | |
Feeling like you're constantly chasing your tail in your design practice? I know I've been there—drowning in emails, juggling multiple tasks, and never quite feeling like I'm on solid ground. However, the most important thing to remember about overwhelm is that it is just your perspective on a moment in time. It does not have to be your reality. I've found a lifeline through simple, yet effective strategies to curb the chaos and I’m here to walk you through five key steps to take back control. From setting non-negotiable communication boundaries to the benefits of an organized, color-coded calendar, you’ll say goodbye to the paralysis of overload and hello to the well-oiled machine that is your creative business. Imagine your day compartmentalized into neat, color-coded blocks, each dedicated to a specific task—no more bouncing between tasks like a pinball. In this episode, I share the transformative power of time blocking using accessible tools like Google Calendar. You'll learn how to prioritize effectively with just an index card and why multitasking might actually be your kryptonite. Plus, I'll let you in on the secret to maintaining a sense of accomplishment and focus, cultivating control in your professional journey and personal life. Each segment of your day can be a stepping stone to building a thriving practice without feeling like you're constantly on the brink. I've got some creative communication tactics up my sleeve that will endear you to your clients and keep them excited about the progress of their projects while still setting clear boundaries for your time. And for those who are ready to take their creative business to stratospheric levels, I'm rolling out the red carpet to the Go Beyond Intensive event in sunny Scottsdale. It's a chance to connect, learn, and grow with fellow designers who are all about embracing smart systems and a mindset that propels them forward. So tune in, get inspired, and let's journey together toward a design practice that nurtures your extraordinary life without the burnout. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 087: Are You Using the F– Word In Your Business? | 20 May 2024 | 00:31:30 | |
Free: what does it make you think of? A bargain? A steal? Now consider…are those concepts really the ideas you want your clients to associate with your brand? Whether we like it or not, words are loaded with associations and, starting now, this is one word I want you to avoid in your branding. Free does not encourage engagement or investment into your services. A complimentary gift, however, is priceless. Let's talk about how the subtle art of offering 'complimentary' services, rather than ‘free’, not only upholds the value of your work but transforms the way clients see your business. In this episode, I'll share, from my own blunders and triumphs in the world of design, the transformative power of terminology in the services you offer. From the overlooked digital downloads that clutter our inboxes to the impactful strategy of nurturing client relationships with value-packed, complimentary offerings, you’ll learn how to avoid diminishing your worth and instead, position your work as the generous gift it is. Remember the last time a simple act of kindness turned a good day into a great one? That's the feeling you should be striving to recreate for clients with special, unexpected surprises that foster a sense of exclusivity and appreciation. We'll discuss how to weave this art of surprise into your design business, creating an exclusive client experience that not only fosters loyalty but also ignites word-of-mouth. Whether you're looking to refine your approach or seeking inspiration on how to enrich client interactions, join me as we redefine the standards of service and success in the creative industry. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 086: Your Clients Aren’t Qualified, Take the Lead | 13 May 2024 | 00:35:19 | |
Ever felt lost in the maze of design decisions, wondering if you're making the right choices for your clients? As a designer, it is important to embrace your role as a navigator, steering your clients towards the beautiful and functional spaces they dream of. This episode is brimming with insights on how to assert your expertise from the get-go, ensuring your clients see you as not just a designer, but as a visionary leader. From the thrill of the discovery phase to confidently handling challenging proposals and redlines, I'll share the secrets to solidifying client relationships that thrive long after the last piece of furniture is placed. The landscape of interior design is evolving, and staying ahead means adapting with grace and innovation. Today, I delve into the art of transforming spaces with detailed renderings that bring your vision to life, and the shift towards leveraging online resources. Discover how to set the stage for success with strategies that showcase your adaptability and meticulous planning. I'll also discuss the art of setting clear expectations through disclaimers, ensuring your designs are not only protected but poised for enhancement, with the vast selection of resources at our disposal. In a world where choice can overwhelm, we can save our clients from the dreaded decision fatigue and keep their journey toward a perfect home enjoyable and stress-free. As your guide through these intricacies, I aim to empower you to maintain control, avoid common pitfalls, and achieve a harmonious final installation that reflects your vision as a creative expert. So, whether you're an emerging designer or a seasoned pro, join us in this conversation for insights that will help you lead your clients with confidence. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 085: Mastering Client Testimonials, Referrals, and Photography to Propel Creative Business Success | 06 May 2024 | 00:30:41 | |
Did you know that there are three actionable ways to guarantee every project that you take on will grow your business? Leveraging client testimonials, referrals, and photography are the best ways to use your prior successes to propel your future ones. Today, I’m deep-diving into each so that you can be more successful with every project you take on. From the art of amplifying your brand's credibility using client testimonials to the value of top-notch photography, my tips will have you securing referrals that will blossom into your dream client list. You won’t have to wonder where your next project will spring from because you’ll have a steady stream of ideal clientele already dying to work with you. Discover how to deepen client relationships with personalized touches, ensuring your work remains etched in their memory. I’ll share methods for seeking referrals that reflect your past triumphs and set the stage for a thriving future filled with projects you adore. Prepare to elevate your presence in the industry with strategies that do more than just showcase your talent! Tune in today and let's ensure your client list is as curated and impactful as the work you put out into the world. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 084: Build Your Business Around Travel & Thrive! Success Story with Megan Siason of M Studio Interior Design | 29 Apr 2024 | 00:50:01 | |
What if I told you that at this time next year, you could be taking a client Zoom call while in Thailand, with another trip to Italy planned for the following month, all without missing a beat–or a profit–in your creative business? My special guest today, Megan Siason of M Studio Interior Design is here to prove that such a claim isn’t a pipe dream, it can be your reality! On this episode, we’re revealing the ins and outs of Megan’s innovative approach to building a flourishing design practice that doesn’t just sustain but truly complements an adventurous lifestyle filled with travel. Discover how she's navigated the challenges of enhancing her rates and establishing systems that empower her to roam freely, while her remote team ensures the business thrives. As we unravel the fabric of digital innovation, Megan and I discuss how tools like Proposify and Dubsado have been game-changers in the design world, bringing client interactions into the modern age. This digital shift, partly propelled by the pandemic, has made it entirely possible to manage projects and teams from any corner of the globe–meaning that all those trips you’ve been putting off can finally be achieved without sacrificing any of your business’ success. And, we’ll share the art of seamless client communication across time zones, and how personal touches from your travels, like sending postcards to clients, can solidify professional relationships with your clients. So, embark with us on an inspiring voyage through the realms of creative entrepreneurship. This episode is an invitation to reimagine your passion for design as a gateway to a well-traveled and joy-filled entrepreneurial life. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 083: Uncover the Home’s Interior Potential (Design Discovery 3) | 22 Apr 2024 | 00:19:21 | |
As we round out our tour of the design discovery process, it’s time to explore the art of the home review report. In guiding you through the third installment of our design discovery series, I’ll explore the art of conducting a thorough home review to assess the style and comfort of your new clients. Though this is a straightforward process, you must take the right steps to vet the project for compatibility and give your clients the security they need to agree to your vision enthusiastically. Ensuring you're punctual and prepared to document every detail is just the start of this process. As we walk through the systematic approach to each room, I'll show you how to offer expert design recommendations that provide real value to your clients. These insights are then transformed into a comprehensive graphic report that serves as both a visual aid and a scope of work, setting the stage for a successful and collaborative design journey. Throughout this episode, I share the ins and outs of creating design boards for client projects, highlighting the significance of inspiration platforms and the necessity of having a design assistant. You’ll learn how to set project priorities, timelines, and budgets before moving to the contract phase, and discover how affirming these details with clients during report presentations can lead to a smoother transition into the design process. Finally, I’ll share my strategies for balancing your client roster, ensuring a thriving design practice that doesn't sacrifice your well-being. Prepare to capture every nuance with precision, from the welcoming embrace of the foyer to the intimate corners of personal spaces. The home review isn't just a feast for the eyes; it's the cornerstone of a collaborative design process that promises to bring your client's dream to life. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 082: Design Discovery that Guarantees You Land the Project | 15 Apr 2024 | 00:37:23 | |
As creatives, we often fall into the temptation of leapfrogging the business aspect of a new project in order to dive right into the creative. However, if you want the most creatively satisfying projects, you need to take care of the business side of things with your client first. This means crafting rapport and a quality relationship with your clients that will allow them to trust your vision wholeheartedly so that your creative prowess can shine. In today’s episode, I’ll reveal my most effective blueprint to gather the intel you need to create a proposal that your client will sign with enthusiasm, guaranteeing that you land every project and nab those creative opportunities of your dreams. The art of the design discovery process is an invaluable step that goes far beyond a simple phone call. It's about building a bond of trust and rapport, setting you up to craft irresistible proposals that clients will jump at the chance to accept. I’ll guide you through the intricacies of client-designer dynamics to help you take control of the design process and steer your clients toward success. Learn how to select clients who resonate with your services, ask the right questions concerning their home attachment and budget, and manage the common misconceptions shaped by home improvement shows. By asserting your role as the expert, you'll lead your clients to make sound furniture investments and ensure the design journey is smooth sailing. We’ll also tackle the profound influence of varied landscapes of decision-making styles on design projects and I'll share strategic insights on aligning with clients whose decision-making speed complements your work rhythm. This will help you to set realistic expectations, and gracefully bow out of projects that don't match your brand. By conducting a meticulous home review, you position yourself for a successful partnership and a project that stands as a testament to your expertise. Tune in, and let's take this step together toward becoming the affluent creative you are destined to be. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 099: Interior Design Business Recession Remedies | 12 Aug 2024 | 00:31:30 | |
Let’s face it. Uncertain economic times can make even the most confident business owners feel uneasy. As an interior designer, your business thrives on creativity and vision, but when the economy takes a turn, it is easy to feel like your options are dwindling. There is hope though! With the right strategies, you can not only survive but thrive, no matter what the financial forecast looks like. Let’s dive into how you can recession-proof your interior design business and come out stronger on the other side.
In this episode, I’m sharing 10 crucial tips to help you navigate these uncertain economic times. We’re going to talk about smart ways to cut costs, how to get financially prepared, ways to adapt and diversify your services, and why keeping a positive mindset is more important than ever. These actionable insights will give you the tools you need to take control of your business’s future and tackle whatever challenges come your way.
CUTTING COSTS WITHOUT SACRIFICING QUALITY When the economy gets shaky, cutting back on unnecessary costs is the first thing you should be doing to keep your business steady. Start by taking a good, hard look at your office overhead. Can you renegotiate your lease, or better yet, go fully remote? We all learned during the pandemic that remote work can be just as effective and it can save you a ton of money. Also, it’s time to get real about those subscriptions, memberships, and equipment leases. Are you still paying for things you rarely use? Cutting these out can free up cash that could be better spent elsewhere, helping you stay financially secure during lean times.
GETTING FINANCIALLY PREPARED If there’s one thing you should always have in your back pocket, it’s financial preparedness. Building an emergency fund is non-negotiable. Aim to cover at least three to six months of operating expenses. This financial cushion is your safety net, keeping you from hitting the panic button if things slow down. But it doens’t stop there. Knowing your numbers inside and out is just as crucial. Don’t leave it all up to your accountant. Make it a point to regularly review your financials so you know exactly where you stand. This knowledge puts you in the driver’s seat, allowing you to make quick, informed decisions when the market shifts.
ADAPTING AND DIVERSIFYING YOUR SERVICES When your usual projects slow down, it’s time to get creative and diversify. Maybe new construction isn’t as hot right now - no problem. Shift your focus to remodeling, which tends to hold steady even when the economy dips. And don’t stop there. Think about expanding your services. Diversifying your offerings not only keeps the revenue coming in but also helps you tap into new client bases.
KEEPING A POSITIVE MINDSET Finally, let’s talk about your mindset because it’s your most powerful tool in uncertain times. It’s easy to get sucked into the negativity on social media or the news, but staying hopeful is key. Surround yourself with people who are looking for opportunities, not dwelling on the doom and gloom. By focusing on growth and keeping a hopeful outlook, you will be more likely to spot opportunities when they arise. Trust me, they will! Many businesses not only survive but actually grow during recessions, and yours can too if you stay focused and optimistic.
We can’t predict what’s around the corner, but with these strategies, you’ll be ready for whatever comes your way. By cutting costs, building up your financial safety net, diversifying your services, and keeping your mindset sharp, you’re setting your business up not just to survive but to thrive, no matter what the economy throws at you.
IN THIS EPISODE, YOU WILL HEAR:
Mentioned:
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| 081: The Four Steps to Landing Every Project | 08 Apr 2024 | 00:41:22 | |
Ever felt like you're running a marathon with business opportunities, only to end up with a hodgepodge of projects that leave you breathless and unfulfilled? I've been there, juggling clients and deadlines, until I realized the power of the Golden Door Qualifier. It's a game-changer: a four-step method that starts with an intricate website inquiry form and ends with selecting projects that mirror your passion and expertise. Today, I'm peeling back the layers of this meticulous design discovery process, discussing why saying 'yes' to every client can lead to professional burnout, and how to pivot towards working smarter by embracing quality over quantity. Branding and project management are two sides of the same coin, and in this episode, I'm revealing how platforms like AD Pro and the Scout Guide are tools for crafting your brand's narrative. It's all about strategic visibility, not just lead generation. I'll walk you through setting realistic project timelines, managing expectations, and the savvy move of researching a prospect's address to tailor your pitch. Plus, I'll share my insights on commanding respect by redefining 'budget' as 'planned interior investment,' ensuring clients see the true value in your design expertise. It can be so easy to want to shortcut through the initial project inquiry and design discovery stages to secure exciting new projects and clients. However, skipping these steps only shortchanges you from achieving your ideal clientele and most inspirational projects. Nurturing a mutually beneficial relationship with clients from the get-go–even when they are just potential clients–is the compass that guides your content toward your aspirations. So, let's embark on this journey together and tailor a design practice that supports not just a thriving career, but an extraordinary life. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 080: Money Personalities for More Profit: Bethany Palmer of Interiors by Bethany in Colorado Springs, CO | 01 Apr 2024 | 00:52:43 | |
Embark on an enlightening journey with financial guru-turned-designer Bethany Palmer as she sits down with me to unravel her life-changing switch from working with an interior designer to being one. Bethany’s backstory of swapping stock markets for swatches illustrates how a keen understanding of a client's financial demeanor can transform the interior design process. She is proof that with a lot of passion, hard work—and some coaching assistance—we can always make changes to better our lives and careers by doing what we love most. Her particular wisdom is a beacon for creatives seeking to navigate their projects with both empathy and efficacy, ensuring that the investment in a client’s home is as nurturing as it is financially sound. Bethany has a gift for assessing a client’s money personality from a simple conversation, information which then guides her specific language choices to put a client at ease and make them less resistant to her design expertise. Her skill is something all designers would love to have–and in our conversation, she walks us through her techniques and insight. As our conversation weaves through the delicate relationship between money personalities and client interactions, we uncover the quintet of financial types that can make or break a design endeavor. Recognizing whether your client is a thrifty saver, a luxurious spender, or falls somewhere in between can be the difference between a fraught project and a harmonious creation. Bethany’s expertise will help you tailor your own approach to match the financial heartbeat of your clientele, paving the way for streamlined communication and project success. We’ll also dive into the family dynamics of money management, where parenting styles and financial personalities intertwine, and explore the transformative power of having a design coach in your corner when you’re looking to try something new. Whether you're taking bold steps outside your comfort zone or navigating through the complexities of personality-driven design choices, my conversation with Bethany will guide you to the shores of success, fulfillment, and personal growth. Join us and harness the tools to not just design spaces, but shape all aspects of the experiences that resonate with your clients. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 079: If She’d Only Met Me 8 Years Ago | 25 Mar 2024 | 00:52:44 | |
If you’ve been feeling the burn-out of doing things the way you’ve always done them, you definitely want to tune in today. In today’s episode, I had the delightful opportunity to sit down with the remarkable Catherine Hersacher, president and interior design principal of Bespoke Fine Interiors in Aiken, South Carolina. When we met last year at my designer training day, Catherine was already a seasoned pro in the design industry. However, she had no idea how much some of her old ways were holding her back from even greater success. Within a few weeks from our first meeting, she and her team had implemented flat fees and gained their first proposal at just under six figures. The changes she instated even made a sabbatical from her practice possible, allowing her to pull back and focus on growing in other aspects of her life as well. And it all came from just a few steps outside of her comfort zone. In our candid conversation, we tackle the pressing challenges that come with the always-changing territory of design entrepreneurship. From serendipitous partnerships within a team to mutually fulfilling collaborations, Catherine shares the unfiltered realities of managing a thriving and authentic design business and the steps she had to take along the way. We dive deep into the strategic choices she's made, such as finding peace with being a design chameleon, and how these choices have shaped her path to success. Tune in to our conversation for inspiration filled with authenticity, confidence, and the flexibility to adapt to the ever-changing tides of the industry. In this episode, you will hear:
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Episode Credits: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 078: Your Library Card to Designer PR Opportunities Without the PR Firm Commitment with guest Molly Schoneveld Founder & CEO of The Storied Group | 18 Mar 2024 | 00:46:27 | |
Ever wondered how a design goes from a creative's mind to the glossy pages of your favorite magazine? My superstar guest, Molly Schoeneveld, CEO of The Storied Group, pulls back the curtain on the world of design PR for an enlightening discussion on public relations within the design world. A boon for designers during the pandemic and beyond, Molly's concept of a Library Card membership for designers has revolutionized how designers can access media opportunities, breaking barriers to traditional PR approaches. As we unravel the story behind this game-changing service, you’ll hear firsthand about its positive reception among designers and discover the unique ways it has streamlined the media engagement process. The devil's in the details, they say, and nowhere is this truer than in interior design. The episode peels back the layers of what it takes to capture a design story through the lens, ensuring each photograph speaks volumes about both the design and the brand. Molly and I swap insights on the art of personal branding, the shift toward authenticity in styling, and the importance of a well-captured portfolio—because an image is worth more than a thousand words when it's your work on display. Tune in as we explore the intricacies of presenting design work for public relations, celebrate the success stories birthed from community and collaboration, and the strategic moves that can propel a design from the drafting board to the dream board. From building strong client foundations to the tools that keep the business engine running smoothly, we wrap with a personal touch that reminds us why we adore what we do. Get ready to be inspired, informed, and perhaps, to see your next design project in a whole new light. Whether you're a seasoned designer or new to the scene, this discussion will arm you with the knowledge to elevate your brand and make a lasting impression in the world of design PR. In this episode, you will hear:
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Episode Credits: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 077: Getting Published To Get More Ideal Clients | 11 Mar 2024 | 00:27:16 | |
Ever wondered how the splash of recognition from a published piece can rain new clients into your creative business? Getting your work published can be a gratifying ego boost, but it’s also crucial for securing more clients by getting your name and work out there in the wild. Today, I’m revealing the blueprint for harnessing the power of print and digital media to attract your ideal clientele. In our latest episode, we unpack the art of picking the perfect publications that align with your audience and I share the secret sauce for building relationships with those all-important industry insiders—photographers, stylists, and editors—who can help put your work in the limelight. You’ll get the lowdown on assembling a knockout media kit and curating a press page that will have your website visitors buzzing with excitement. It's time to think beyond the likes and shares of social media. I’m laying out strategies for maximizing your PR success, ensuring your featured work has a life beyond the initial buzz by mailing reprints to a well-chosen list and embedding media mentions into every facet of your brand's presence. And keep your ears perked for my conversation with Molly Schoneveld from The Storied Group, who'll be joining us in a later episode to further demystify the PR game for creatives seeking affluent success. Together, we’ll craft your path to visibility and prosperity in the creative world. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 076: How Being Cheap Is Killing Your Profits | 04 Mar 2024 | 00:37:52 | |
It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you don’t enjoy or aren’t skilled at is really just taking you away from your zone of genius. When you are in your zone of genius, you’re at that intersection of what you absolutely love to do, what you're truly brilliant at, and what you're fast at completing. And if the tasks you are completing for your business don’t live in your zone of genius, you should be outsourcing or delegating them so you can spend more time doing the things you love to do. This will keep you from burning out but will also maximize your profits because your time will be free to complete the work for your business that only you can do. In today’s episode, I will walk you through some of the ways that you're actually being cheap. I have solutions for how to work around these tasks that I will share with you. Your business should never feel like a chore–I want you to enjoy your work and be in your highest and best talent. I want you to do what you do best, what you do with ease, and I want you to delegate, outsource, or delete the rest. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 075: Thriving in Economic Uncertainty: Growth and Stability Tactics for Design Businesses | 26 Feb 2024 | 00:41:54 | |
The past few years were a great time for design firms, with an extraordinarily high demand for our creative services. However, the times are beginning to change and we are seeing more and more economic uncertainty, which can be unsettling for many designers. Recessions are a normal part of economic cycles and we can't avoid them. But, we can be prepared to not only survive them, but to even thrive during them. One of the keys to surviving an economic downturn is to avoid panic and worry and instead, apply strategic safeguards and seek creative growth opportunities. To make sure that your business is prepared, it is time to evaluate and streamline. I want you entering these uncertain times debt free, or as close to it as possible to reduce your risk. It may take some careful consideration to get there, but it starts with pushing your creative boundaries and embracing new solutions that your creative mind is already so prepared to find. In today’s episode, I will share with you my ten tips to prepare for the economic uncertainty that we are starting to experience. These tips will help you to be strategic and focused and will give you a sense of confidence and ease that will help you breathe easier and feel prepared for anything that may come your way. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 074: Think & Get Clients | 19 Feb 2024 | 00:34:59 | |
Are you ready to redefine the landscape of your design career as well as your personal well-being? In chatting with the designers I coach, I’ve noticed that a fog of uncertainty has started to settle over many of us. I’m here as your beacon of hope through today’s pivotal and life-changing episode. Today, we're peeling back the layers of confusion and resentment that we often find ourselves dwelling in and instead focusing on the essentials needed to flourish in the competitive world of design. Visualize with me for a moment, the life and career you've always dreamed of—it's not only possible, it's within reach. With your mind's eye as your guide, I'll show you how to construct affirmations that aren't just wishful thinking, but magnetic blueprints for success. We’ll journey together through the act of intentional visualization, crafting affirmations that resonate deeply with your design aspirations. We'll also delve deep into the transformative power of exercise and practicing gratitude to combat the insidious grip of seasonal affective disorder and low motivation during these challenging phases. Now, imagine weaving these powerful mental practices seamlessly into your design business. As we explore the essential role of a positive mind-set and strategic heart-set, I'll equip you with the tools to not only attract your ideal clients but to shape a brand that vibrates with authenticity and allure. Discover how to shift from a reactive to a proactive stance in securing ideal clients, helping you not just anticipate success but act from a place where it's already a given. Mental health and visualization aren't just buzzwords—they are the cornerstone of a successful design practice. Let's transform these concepts into concrete strategies that will pave your way to a year of unparalleled triumphs in the design industry. In this episode, you will hear:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 073: Are Your Clients Allies or Obstacles? | 12 Feb 2024 | 00:26:20 | |
Sourdough toast with sour cherry jam might just be my secret ingredient to celebrating the wrap of a recording session, but it's the client-designer relationship that's the true bread and butter of our industry. Today, I peel back the curtain on the collaborative dance we engage in with clients, sharing candidly how a project's end can actually become the beginning of a lifelong partnership. And while it can be easy to get caught in the trap of viewing your clients as adversaries to your vision at times, I’ll help you discover why embracing clients as precious gifts can redefine your entire approach to your craft. As we weave through, you’ll learn to recognize that the codependency which underpins a service relationship can actually be pure magic for your design process. Passion is the compass that should guide our business endeavors-–and when we start to see clients as fuel to that fire rather than obstacles to our process, our creativity can only grow. Whether it's the thrill of a new client aligning with our values or the spark of creativity reignited, this episode is an ode to infusing our work with soul. So join the conversation, share your thoughts in our Interior Design Business Mastery Facebook group or slide into my Instagram DMs – let's continue to champion the joy in our professional and personal journeys together. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 072: 4 Must-Haves for Every Client | 05 Feb 2024 | 00:31:34 | |
Have you ever walked away from a conversation feeling completely unheard? It's a common plight, but in the design world, this can spell disaster for client relationships. In today’s episode, we’ll explore the transformative art of client communication and care that makes the difference between a one-time project and a lifelong partnership. From the power of active listening to the strategic distribution of talk time with the one-third, two-thirds rule, I’m sharing insider strategies that will ensure your clients feel not just heard, but deeply understood, valued, and cared for. Our discussion goes beyond the basics as we highlight the role of a client concierge, offering personalized experiences that turn ordinary projects into memorable journeys. Imagine writing 'love notes' to your ideal clients—sounds unconventional, right? Yet, it's these touches of human connection, alongside choosing projects that mirror your values, that keep clients coming back for more. Join me as I unpack the importance of clear communication, proactive updates, and the excitement that emerges from aligning with clients who share your vision, all wrapped up in the vibrant storytelling our listeners have come to love. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 098: Interior Design as a Second Career: You Have What It Takes | 05 Aug 2024 | 00:25:17 | |
Jumping into a new career can be both exciting and a bit scary, especially when you are diving into something as creative as interior design. Thankfully I have good news for you! The experience, skills, and achievements of your past job are not just baggage. They are your secret weapon in your new career. In this episode, I want to encourage you as you venture into your second career of becoming an interior designer. We discuss how to leverage your past career skills, the value of showcasing your unique background, and I also give you specific examples of how skills transfer from different professions. Your past career has given you a treasure trove of skills that can give you an advantage in interior design. Whether you were in corporate, healthcare, sales, or any other field, you’ve got the skills that are pure gold in the design world. For instance, if you were in sales, you probably have amazing relationship-buildig and negotiation skills. These are perfect for dealing with clients, getting great deals with vendors, and managing project budgets. If you were in healthcare, your attention to detail and ability to handle high-stress situations can make you a project management superstar and a client service expert. Don’t just brush these skills aside. They’re part of a your unique perspective and capabilities. Embrace them and use them as part of your professional toolkit as you step into the design world. This not only will boost your confidence, but it lets you offer something truly unique to your clients.
PERSONAL BRANDING AND UNIQUE EXPERIENCES Standing out in the world of interior design is crucial. One of the best ways to do this is by showcasing your unique background and personal journey. Your past experiences, skills, and achievements make you special. They set you apart from other designers who might have taken a more traditional route into the industry. Make sure your bio and social media profiles reflect this uniqueness. Instead of sounding generic and boring, weave in parts of your past that highlight your strengths and versatility. If you have a background in law, talk about your critical thinking and problem-solving skills. If you were in healthcare, highlight your compassion and high emotional intelligence. These qualities not only enrich your design practice but also connect you with clients who are looking for a designer who understands them. By sharing your journey authentically, you create a personal brand that’s memorable and relatable. Clients will feel a deeper connection with you, appreciating the diverse experiences you bring to the table.
TRANSFERRING SPECIFIC CAREER SKILLS TO DESIGN Every career gives you skills that can be incredibly useful in interior design. Here are some examples: Skills like attention to detail, critical thinking, and negotiation are invaluable in interior design. They help with contract management and client negotiations and ensure every project detail is perfect.
2. Healthcare: The healthcare field teaches patience, empathy, and the ability to handle high-pressure situations. These skills are essential when dealing with client demands, managing timelines, and ensuring a smooth design process.
3. Sales: A background in sales gives you excellent communication, persuasion, and relationship-building skills. These are key for marketing your services, closing deals, and maintaining long-term client relationships.
4. Parenting: Yes, even skills from full-time parenting are super relevant. Organizational skills, multitasking, and managing diverse needs simultaneously are all a part of being a successful interior designer.
By identifying and transferring these specific skills, you can carve out your special place in the interior design market. Each profession brings strengths that can enhance your design practice, making you a well-rounded and versatile designer. Venturing into interior design as a second career isn’t about starting from scratch. It’s about building on the foundation you’ve already got. By leveraging your past career skills, showcasing your unique background, and transferring specific skills to design, you can create a successful and fulfilling career in interior design. You do have what it takes! Embrace your unique journey and let your past propel you forward.
IN THIS EPISODE, YOU WILL HEAR:
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| 071: The Power of One | 29 Jan 2024 | 00:29:07 | |
Have you ever felt the magnetic pull of a single, life-changing idea that could revolutionize your creative business? That's precisely what we're unwrapping in today's episode of The Affluent Creative. In today’s episode, I’d like to introduce you to the 'Power of One' strategy, a transformative approach that could be the compass to your success. Imagine setting one clear vision, selecting a singular goal, working with one coach, and channeling your efforts into one social media platform to amplify your message. Though this may seem counterintuitive since we are so used to juggling it all, letting your subconscious be your guide and avoiding the chaos of the 'how' can combat the sense of overwhelm hindering you from your best. In today’s episode, I will guide you in sifting through the clutter to pinpoint the undeniable benefits of dedicating yourself to one set of strategies to implement. As we dissect the importance of focus in both coaching and marketing, you'll learn why it's critical to align with a coach whose vision resonates with your own. We'll discuss the potency of consistent messaging and the strength of understanding your ideal client so deeply that communication becomes second nature. Through the neuroscience of singular focus and the art of trusting your intuition, prepare to tailor your strategies to fit your unique journey as a creative entrepreneur. Forget about spreading yourself thin across multiple fronts and embark on a journey of focused growth and unparalleled clarity. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 070: What To Do If You Get A Bad Review | 22 Jan 2024 | 00:17:47 | |
The dreaded bad review–it’s happened to the best of us. Perhaps you had a falling out with a tough client who then decided to take their anger out through a malicious and untruthful review on your social media page. Or, maybe you aren’t even entirely sure where the negative review came from because it has been signed by someone not in your client roster. Whatever the case or reason, bad reviews can be devastating to your brand’s image as well as your self-image. Luckily, I am here with seven actionable steps you can take when you get a bad review–and none of them are to panic and freak out! Journey with me through the tales of industry peers who've faced the sting of criticism and learn how to discern which reviews demand attention, and which to let slide into oblivion. You'll be equipped with tools to verify the impact of a review, understand when to engage professional services for removal, and master the art of a professional and impactful response. Plus, I'll show you how to fortify your online presence by mobilizing a network of support to highlight the positives that far outweigh the negatives. While we live in a world where reviews are expected in everything we do, that also means that there are many things you can do to deal with negative and untruthful reviews. From ways to respond without being on the defense to steps you can take to refute the review entirely, I’ve got you covered. Join me and take control of your brand narrative, establishing a legacy of excellence that speaks through the voices of your delighted clients. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 069: 7.5 Weekly Questions To Grow You And Your Business | 15 Jan 2024 | 00:50:42 | |
As a creative business owner, it's crucial to regularly check in with your practice to ensure you're on the right track toward success. One effective way to do this is by asking yourself a few questions every week which can help you identify areas for improvement, celebrate your achievements, and maintain a healthy balance between your personal and professional life. There are so many ways that you may not be allowing your business to flourish to its full potential if you aren’t regularly reflecting on what is working for it and what is not. Today, I’m sharing with you the 7.5 essential questions that you should be asking yourself weekly to supercharge your design practice and boost both productivity and profits as well as your own joy and creativity. These questions touch on the importance of delegation, assembling a stellar, cross-trained team, and concentrating on your zone of genius to avoid burnout and cultivate a thriving creative business. Taking the time to implement these good practices in a weekly reflection will help you to find your flow and allow it to carry you to new heights in your business where you are excited and connected in everything you do. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 068: C.R.E.A.T.E. a More Profitable Practice | 08 Jan 2024 | 00:47:15 | |
In the realm of design, connecting with clients goes beyond aesthetics; it's about speaking their language and sharing values that echo through your work. It's all about leveraging your unique journey—from the places you've lived to your personal hobbies—to establish a brand that resonates and creates enduring client relationships. In today’s episode, I illuminate the path to standing out in the design industry by leveraging your unique story and building meaningful connections with clients. My CREATE formula, your personal blueprint to success and profitability, is the first step to unlocking the secrets to a flourishing creative career. It will help you transform your vision for your business and life into a reality. Starting with a vision board to solidify your objectives, we’ll work together to craft your vision for what your personality can bring to your brand. I’ll delve into the art of sharing common experiences and values to set yourself apart from competitors and the importance of demystifying the design process to cultivate a solid relationship based on mutual understanding. I’m here to help you harness the 'star factor' that makes your brand irresistibly and authentically you. Whether you're stepping into a new year or simply a new phase in your career, this episode is a call to action for designers to embrace their full potential, using the CREATE strategy to craft a business that truly reflects their vision and values. So, grab your vision board and get ready to elevate your design practice to dazzling new heights. In this episode, you will hear:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 067: Guaranteed Growth From Every Project | 01 Jan 2024 | 00:30:41 | |
If you’ve ever found yourself wishing that the stellar work on the latest design project you’ve been devoting your time to would definitively translate into sustained growth even after that project is over…well, you’re in for a treat this episode. There are three specific ways to guarantee that you will grow your business with every project that you take on. Today, I am deep-diving into each method to ensure you get the most bang from each project you take on. I’m walking you through the art of amplifying your brand's credibility using client testimonials, underscoring the value of top-notch photography, and sharing the savoir-faire of securing referrals that will blossom into your dream client list. These tips will make it so that you won’t have to wonder where your next project will spring from–instead, you’ll have a steady stream of ideal clientele looking to work with you. I'll take you through the process of getting your projects published utilizing Amy Flurry's coveted recipe for press and tapping into her digital media list. Discover how to deepen client relationships with personalized touches, ensuring your work remains etched in their memory. Plus, I’ll share my secret weapon for seeking referrals that reflect your past triumphs and set the stage for a thriving future filled with projects you adore. Prepare to elevate your presence in the industry with strategies that do more than just showcase your talent! So tune in and let's ensure your client list is as curated and impactful as the work you put out into the world. In this episode, you will hear:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 066: 7 Steps to Your Best Design Year Ever | 25 Dec 2023 | 00:41:28 | |
Have you ever scribbled a dream into existence? My creative journey began with a single goal etched onto paper, a simple act that set the wheels of my design business into motion. So today, ahead of the New Year, I’m revealing the transformative power of writing down your intentions and the seven steps to craft your most lucrative design year yet. We’ll traverse the landscape of strategic goal setting, the significance of celebrating victories, and the surprising benefits that ripple from focusing on one major objective. Imagine receiving a life-changing opportunity from a connection you made years ago. In today's conversation, I recount how a Cornell alumni list became the springboard for my first client and share insights on how to tap into similar networks to enhance your design business. I also delve into some of my clients’ successful journeys to underscore the importance of implementing processes and boundaries to achieve professional fulfillment and financial growth. Together, we'll explore how setting clear parameters and evaluating project profitability prevents burnout and propels your business forward. Finally, we’ll examine the joy of design work and the critical need for clear client agreements. I’ll dissect the 'design delight factor', emphasizing your creative satisfaction and the influence of client involvement on your work. Let's raise a toast to success stories and the small yet mighty 'book of wins' that can elevate both your craft and spirit. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 065: The Language of Luxury | 18 Dec 2023 | 00:42:24 | |
What if I told you that the words you choose can have an impact on your bottom line? One of the best ways to attract affluent clients is by choosing the right words–words that not only magnify the worth of your work but sow the seeds of success. That means discarding limiting words like "expensive" and "cheap" and embracing empowering language that reflects the true value of your projects and services. But, that’s not to say that this is an easy fix! Amending how you use and choose words in your vocabulary can be one of the most difficult changes you can make because the way we speak is so patterned and ingrained in our minds. But, if you can make the changes with fidelity in all aspects of your life–even behind the scenes–you will shift your world and your worth. Join me in today’s episode for my suggestions for the words you need to eliminate and those you should adopt to sound more on-brand for your affluent clients and support your bottom line on the way. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 064: What Your Affluent Clients Want | 11 Dec 2023 | 00:58:46 | |
Over the past few episodes, I’ve been sharing a variety of ways that you can push your own brand further into the affluent realm. But have you considered what your affluent clients themselves are really looking for when they are choosing a designer to work with? As we venture in further, I’ll help you unlock the secrets to understanding the needs of affluent clients through the four key elements to forging successful relationships. We talk about refining your client profile, understanding the client's language, and the magic of branding. We also discuss the importance of crafting a luxurious, personalized design experience, emphasizing the power of romance in design and tips on building strong client relationships. This journey is about you stepping into the next version of your creative business. So tune in, take notes, and transform your business into a magnet for affluent clientele. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 063: Mastering the Art of Hiring and Onboarding in Creative Businesses | 04 Dec 2023 | 00:34:47 | |
When holding interviews, it's common to feel as if you're the one being interviewed. Sometimes our nerves get the best of us, and we talk more than we listen, or we don't allow ourselves to see the candidate for the person they are presenting themselves to be. So, today, we're going to dive into some of my best interviewing and onboarding tips and tricks. In last week's episode, we discussed how to hire local assistants correctly the first time. Today's episode builds on that theme, with my interviewing tips and tricks for hiring that sticks. Hiring and team building are such broad topics with so much to dig into, so I've divided them into smaller chunks that you can focus and take action on. Follow along with the process and join in! In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 062: Who Your Brand Needs To Be For Affluent Clients, Part 2 | 27 Nov 2023 | 00:40:28 | |
Do you know what it takes to attract and satisfy the crème de la crème of clients? In today’s episode of The Affluent Creative, we are picking up where we left off on the art of crafting a robust brand that appeals to the affluent clientele. While previously we focused on tips to incorporate to build your physical brand presence, today, we are diving into communication strategies from social media to socializing. I’m talking about establishing a commanding online presence and remaining consistent with your brand image on different social media platforms, all while building more knowledge of the luxurious pastimes of your most ideal clients. Infusing luxury into your brand’s social media presence can significantly up the ante and make sure your clients keep coming back. The affluent are in search of experiences, not just purchases, and the right approach to social media can help you tap into this desire. From understanding the intricacies of luxury to gaining knowledge about exquisite wine, spirits, and travel locations, I will share with you insights from my own years of experience that you can use to make a lasting impact. Discover the essence of maintaining a polished and professional image in your social media presence, email etiquette, and even payment process through the channels that your ideal client looks for the most. We've got a session brimming with insights, strategies, and resources to position your brand for luxury. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 097: Your True Value as an Interior Designer | 29 Jul 2024 | 00:29:28 | |
As an interior designer, your job is much more than choosing the right color palette or picking out the perfect piece of furniture. You are a master of many trades, balancing creativity with practicality, and empathy with expertise. Each decision you make shapes not just the space, but the mood and lives of your clients. I want you to understand just how multifaceted and indispensable your role truly is. It’s crucial to recognize this value and never discount yourself or your prices, as your expertise and skills are what make you truly exceptional.
In this episode, I dive into the 18 different hats you wear in your business. You are more than just the label “interior designer.” You are a multifaceted juggler, with specialized knowledge, offering emotional support to your clients, as well as being a great leader and manager. Remember, knowing your value means confidently charging what you are worth and understanding the immense value you bring to your clients. Interior designers juggle numerous roles that extend beyond traditional design tasks. From being a materials master who understands the intricacies of various building materials, finishes, and fabrics, to acting as a Project Manager who coordinates every aspect of a project, your versatility is key. You might also find yourself being a furniture designer, creating custom pieces or modifying existing ones. The role of a space planner is crucial too, ensuring that each room not only looks good but functions efficiently. Lastly, as a purchasing agent and resource pro, you source the best materials and products, ensuring quality and value for your clients. This multifaceted approach highlights the vast range of skills you bring to every project, showcasing your ability to handle multiple responsibilities seamlessly.
THE IMPORTANCE OF SPECIALIZED KNOWLEDGE Specialized knowledge sets you apart in the interior design industry. As a materials master, you possess a deep understanding of various materials and their applications. The role of a color expert allows you to utilize color psychology to influence the mood and perception of a space. Being a fabric magician means you know the best materials for upholstery, draper, and more, ensuring both aesthetics and functionality. Additionally, as a lighting designer, you understand how to use lighting to enhance a space, creating the right ambiance and highlighting key design elements. This specialized knowledge not only elevates your work but also builds trust and credibility with your clients, demonstrating your expertise and dedication to excellence.
EMOTIONAL AND PSYCHOLOGICAL IMPACT Your role extends beyond the physical aspects of design. You also offer significant emotional and psychological support to your clients. Acting as an unofficial psychologist, you address clients’ concerns and help them navigate the stresses of renovation or redesign projects. Your ability to read clients’ needs intuitively, akin to being a psychic, ensures that their visions are brought to life even when they struggle to articulate them. As a peacemaker, you mediate conflicts that arise during projects, often keeping couples together through the tumultuous design process. Finally, as a mood maker, you create spaces that evoke specific emotions. This emotional intelligence and empathy make your work deeply personal and impactful.
LEADERSHIP AND MANAGEMENT SKILLS Effective leadership and management are crucial to the success of your projects. As a project manager, you coordinate all aspects of a project, ensuring everything runs smoothly and on schedule. The role of a team leader involves guiding and inspiring your team, from contractors to installers, ensuring everyone works towards a common goal. Being a time management ninja is also essential, as it allows you to juggle multiple tasks and deadlines efficiently. Finally, as a marketing maverick, you understand the importance of promoting your services effectively, ensuring continued growth and success for your business. These skills are the backbone of your operations, enabling you to deliver outstanding results.
IN THIS EPISODE, YOU WILL HEAR:
Mentioned: When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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| 061: Who Your Brand Needs To Be For Affluent Clients, Part 1 | 20 Nov 2023 | 00:39:29 | |
Ever wondered how your fashion choices could determine your success? Today, we’re exploring the power of aligning values with your ideal clients rather than hard-selling and how your style choices – from your wardrobe to your eyewear – can impact your brand's image. We’re looking at the undeniable allure of fascination–which is why making an outrageous eyewear statement, for example, could actually be a game-changer for your business, taking cues from icons like Elton John and Iris Apfel. Who knew that your choice of car, jewelry, and even technology could narrate your brand's story? Whether it be your snazzy watch, architectural jewelry, or the sleek car you drive, these factors all contribute to your brand's narrative. Learn how to harness these elements and reflect your brand's ethos powerfully. Drawing inspiration from the successful designer Peter Marino, we’ll learn how to think, dress, and act out of the box. We'll also delve into the often overlooked aspects of our lives – our phone cases, ringtones, and screensavers – and how they silently communicate our brand to the world. It's not just about what you wear; it's about crafting a brand wardrobe that speaks volumes. Tune in as I share my journey of breaking away from a signature look to create a new wardrobe that better aligns with my brand identity. We’ll take a closer look at the concept of a 'brand wardrobe' and understand how a support network plays a pivotal role in building your business. Wrapping up, we'll explore the benefits of subscribing and sharing the podcast and how you can interact with me directly. Let's take this captivating journey together and step closer to becoming an affluent creative! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 060: When You Let Love Lead, Business Grows: Meet Jenna Wedemeyer of Schnabel Interiors in Lexington KY | 13 Nov 2023 | 00:42:15 | |
Get ready to be captivated by Jenna Wedemeyer of Schnabel Interiors as she dishes on her journey from nearly burning out to finding the perfect work-life balance and uplifting her business. Jenna's narrative of finding joy in horse riding, reconnecting with a long-lost sweetheart, and successfully moving her life and business proves that personal happiness can coexist with professional accomplishment. Jenna and I plunge into deep discussions about the significant aspects of business investment and how she leveraged her education to fuel her design business. Our conversation takes you through the art of forming client relationships and setting boundaries, to managing a website that reflects your brand. Jenna's penchant for minimalism and decluttering, and her expertise in the design market's dynamics provide a fresh perspective in the field. Jenna and I also delve into the essence of networking and partnerships in scaling a business. Our conversation sheds light on the changing resources for designers and the increasing importance of forging meaningful connections with other professionals. Jenna's experience with the value of having a mentor to guide your entrepreneurial journey will inspire you to take risks and find others to help you explore your potential. So, sit back and let Jenna's story motivate you to create your dream creative business. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 059: What to Release for More Revenue | 06 Nov 2023 | 00:42:15 | |
Struggling to shed those last 10 pounds taught me a lot more than just the importance of discipline and perseverance - it also taught me about growth. Personal growth, yes, but also business growth. What started as a quest to shed weight evolved into a passionate exploration of the powerful connection between personal and business transformation. In this journey of personal and professional evolution, I discovered the power of restructuring your business framework. I'm not talking about a simple cosmetic change, I'm talking about a fundamental shift in the way you operate. Breaking free from limiting beliefs, inefficient systems, inadequate clients, and low rates - it's more than just boundary-setting, it's about reclaiming your power, it's about revamping your business and paving its way to growth. And believe it or not, I found the humble pen and paper to be my greatest ally in this venture. There's something about putting your thoughts on paper that makes them seem more tangible and more real. In today’s episode, we are tapping into the power of releasing to invite more freedom, peace, and profit into your business. It's about letting go of the past, being fully present, and looking forward to the possibilities of the future. I'll walk you through the 10 things you need to release, starting with the fallacy that more revenue requires more work. It's time to release what no longer serves you, reclaim what needs to be reclaimed, and set your sights on a prosperous future. Join me in this exciting journey of personal growth, business transformation, and strategic decisions. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 058: Your 4 Ingredients for Higher Profits | 30 Oct 2023 | 00:34:19 | |
Ever struggled to balance your creative instincts with the cold hard facts of business profitability? At the recent High Point Market, I had the chance to sit down with three successful designers - Isabel Ladd, Duvall Reynolds, and Justine Knox - to unlock the mystery of building a profitable creative practice. Now, I want to share some of those insights with you all. The best part is that these four ingredients are all things that you already have going for you! What are these four essential ingredients to success? Personality, point of view, process, and portfolio. You might be surprised, but price isn't on my list–and it isn’t as significant as you may think. In our conversation, I’ll explore how Isabel, Duvall, and Justine each harnessed their unique perspectives to attract their ideal clients. We’ll also delve into the art of simplifying choices for clients to reinforce your expertise and relieve decision fatigue. By the end of today’s episode, you will have collected a treasure trove of insights to help you amplify, optimize, and maximize the four essential ingredients of success in your website, social media, and stories. Tune in to discover the secrets to a less stressful, more profitable creative practice! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 057: Unlocking the Principles of Profit: Harnessing Social Media for Your Creative Business | 23 Oct 2023 | 00:45:57 | |
Social media is an amazing tool that, when used correctly, can serve and support your business’ success. It is not something that you need to dedicate gobs of time to either, as long as you can use it strategically. Selecting only certain feeds to follow, setting specific goals for engagement and activity, and not overwhelming yourself by managing too many accounts are just some of the strategies I’ll be diving deeper into throughout today’s episode. Today, I’m sharing with you 12 specific principles to follow when using social media to increase your profit. With each principle, I will also leave you with a couple of action steps you can start trying immediately to help you move forward. We are all about taking action here, and these steps are smart, targeted strategies that you can implement on your creative journey to success.
Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 056: 7 Unexpected Ways to Amplify Your Client Base in the Creative Industry | 16 Oct 2023 | 00:32:58 | |
We all hit a rut at some point in our design careers. Perhaps you've gotten to a place where business seems to have slowed down and you want to hit the refresh button to jumpstart yourself into a new market of clients. Or, maybe you are a budding new designer, trying to build up your portfolio and make it into your ideal client market. Whether you are new to the game or simply looking for a new perspective, you need to step outside of your comfort zone and use the tools you have at your disposal to expand your business. That also means looking for clients in places that you may have yet to consider. In today’s episode, we’re diving into 7 unexpected ways to find clients when you are just starting out or stuck in your business. Think of it as both inspiration and strategic guidance to help you get from starting out into a place of momentum and accomplishment. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 055: From Zero to $1.5M in 18 Months with Lisa Scott | 09 Oct 2023 | 00:40:19 | |
I’m thrilled to have Lisa Scott, the creative genius behind the highly successful Scott Design Studio in Florida, as our guest for this episode. Lisa's story is an inspiring one. In a short span of just 18 months, she's managed to skyrocket from having no clients to making a whopping one and a half million in revenue! Today, we're excited to dive deep into her journey and the secret strategies behind her rapid success. Lisa's journey is inspirational, not only because of her rapid rise but also because of her unique approach to business. She believes in the power of visualization and the importance of taking a bold leap of faith. These strategies helped her land the biggest contract of her life, propelling her towards rapid success. During our chat, Lisa shares the challenges she faced while expanding her business and managing her team. From procurement to impressing clients with stunning renderings, Lisa spills the beans on how she navigated these obstacles. She also provides valuable advice on how to handle last-minute design changes and collaborate with design rookies. Lisa also highlights the importance of self-awareness and strategic planning for personal growth and business success. We delve into her transformative journey towards becoming an entrepreneur and the mindset shift that came with it. From future aspirations to plans for generating additional revenue streams, Lisa's story is packed with practical advice and inspiration. So whether you're a seasoned entrepreneur or a budding one, tune in to this episode and learn from Lisa's experiences. It's a conversation filled with nuggets of wisdom that will help you navigate your journey to success. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 054: Hybrid Career Designer Deanne Bridenstine on Hiding Your Stuff | 02 Oct 2023 | 00:36:08 | |
On todays episode of The Affluent Creative, I have the pleasure of featuring my guest client and dear friend, Deanne Bridenstine to discuss her journey from architecture to entrepreneurship. Deanne is the principal designer and CEO of Pure Design Interiors, as well as the director of merchandising and design for Tailored Closets and Premier Garages. I’ve been so fortunate to watch her growth as a designer and am delighted to give her the opportunity to share her insights and journey with you. Throughout our conversation, we dive into her strategic approach towards sustainable growth and how transforming Pure Design into a boutique firm has been instrumental in reaching her revenue goals. Deanne also talks about the significant impact her partnership with Tailored Living has had on her business. We uncover Deanne's trials and triumphs in transitioning from the corporate world to owning a small business in the home building industry. She details how she overcame networking fears and learned to capitalize on current trends in closet and garage organization systems in a way that was pivotal for her partnership with Tailored Closets and Premier Garages. Deanne also shares her remote work experiences in Venice and West Africa, and the benefits of breaking away from routine for motivation. Deanne is a wealth of practical knowledge and you are not going to want to miss our conversation. Join us as we embark on this enlightening journey where creativity, design, and business intersect! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 053: Unlocking Business Growth with Effective Design Contracts: An In-depth Guide | 25 Sep 2023 | 00:54:43 | |
Believe it or not, I see so many designers flying without a net, which is what I call it when you work without a letter of agreement or with one that has absolutely no protection for you in it. A letter of agreement is just another word for a contract, but it sounds much friendlier. Most importantly, a letter of agreement will outline all stipulations, clauses, and information that you and your client need to set up a positive and professional project timeline. Your business needs to have a document that provides protection for your profits and peace of mind for you as the principal of the firm while at the same time providing clarity and confidence to your client. And even though this is so important, the legalese that most contracts are written in often makes both designers and clients uncomfortable and overwhelmed. My attorney-approved letter of agreement template is written in plain English and covers everything needed for protection from any snafus that may arise. And in today’s episode, I will walk you through my process of creating the right letter of agreement that is not going to overwhelm you or your clients but will still provide all of the clarity, confidence, and cohesiveness needed for your next project. In this episode, you will hear:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 052: What To Do When Inquiries Aren’t Coming In | 18 Sep 2023 | 00:55:50 | |
In many parts of the country, we are seeing a downturn in business. The kneejerk response for many designers is panic mode–and that might be your reaction as well if you are dealing with the uncertainty of losing your steady stream of client inquiries. Economic uncertainties are bound to happen, but they shouldn't dictate the trajectory of your creative business. It’s easy to panic and worry when inquiries aren’t pouring in, but remember - what you focus on expands, what you think about you bring about. Listen In → www.melissagalt.com/ac052 Mastering your business numbers and marketing strategies is crucial, especially in tough economic times. Are you familiar with your break-even number? Do you understand your overhead expenses? Do you have an emergency fund in place? We discuss all of this and more in today’s episode, including insights on strategic team and payroll reductions, client incentivization, and getting ahead of the curve by ordering before price increases. We'll also shed light on the importance of networking and due diligence when venturing into new territories. Whether you're struggling with financial management, grappling with marketing strategies, or seeking ways to attract your ideal client in a dry spell, harnessing the power of a positive mindset and masterful business strategies will help you overcome these hurdles. Don't let economic uncertainty deter you! Instead, let's turn it into an opportunity to redefine and revolutionize your creative practice. In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 096: 15 MORE Tips for Design Business Efficiency (Part 2) | 22 Jul 2024 | 00:50:17 | |
Efficiency is the cornerstone of a thriving design business. As a business owner, your ability to streamline processes, enhance client interactions, and empower your team directly impacts your overall success. Welcome to part 2 of our series on boosting efficiency in your design business. Make sure you go back and listen to Part 1 for 10 more useful tips.
In this episode, we dive into 15 more tips (aka: action steps) you can implement to become infinitely more efficient in your business. We cover areas like client interaction and feedback, team management and delegation, operational efficiency and tools, and continuous learning and improvements. Gathering client feedback is crucial. It helps you improve services and keep clients smiling. Assign someone to have short, meaningful conversations with clients regularly. This personal touch makes clients feel valued and heard, and you’ll also obtain more detailed and actionable feedback along the way.
TEAM MANAGEMENT AND DELEGATION Investing in the growth of your team is key. When you encourage and support professional development in your team members, it creates a win-win situation. Providing opportunities for training and skill development not only enhances their capabilities, but it also increases job satisfaction.
Don’t forget about internal feedback loops. Getting feedback from employees is as important as getting feedback from clients. Regular check-ins allow team members to share insights and collaborate effectively. This allows you all to improve processes together.
OPERATIONAL EFFICIENCY AND TOOLS I know how important it is for you to have a successful design business. You wouldn’t be here if it wasn’t important. To do this, you need to implement tools and processes to become more efficient in your operations. One way to speed up decision-making and enhance communication with clients is by utilizing 3D visualization and rendering tools. Clients struggle to understand blueprints and elevations, but using these tools will help them understand exactly what their space will look like.
Building a comprehensive knowledge base is also a must. This bank of information streamlines processes and improves efficiency by providing quick access to standard operating procedures and frequently asked questions. Having clear guidelines and procedures keeps things running smoothly.
CONTINUOUS LEARNING AND IMPROVEMENTS Continuous improvements is how you stay ahead. After each project, sit down with clients for a debrief. Find out what worked and what could be better. This helps to refine and improve your processes, and it also strengthens client relationships by showing you truly value their input.
And don’t forget to implement tools and strategies that boost efficiency across the board, to ensure you are always moving forward.
TURN YOUR BUSINESS INTO A WELL-OILED MACHINE By implementing the action steps outlined in both episodes, parts 1 and 2, you can transform your business into a well-oiled machine with streamlined operations, a motivated team, and happy clients. Remember, the goal is to build a business that can operate smoothly even when you aren’t there, giving you the freedom to enjoy the fruits of your labor.
IN THIS EPISODE, YOU WILL HEAR:
Mentioned: EP 94: 10 Tips for an Efficient Design Business, Part 1
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| 051: Your Clients Aren’t Qualified, Take the Lead | 11 Sep 2023 | 00:35:19 | |
Ever wondered why some client interactions leave you feeling frustrated and undervalued? The answer may lie in how you manage the design process for your clients. On today’s episode, we’re all about taking command and elevating your client interactions to streamline your design process. I’ll share insights from my decades of design experience to help remind you why you should be the one in control of the project, not your clients. First, we delve into leading our clients as affluent creatives. We discuss the importance of taking charge of the discovery process and not allowing your clients to steamroll the project out of your creative direction. I share strategies for standing your ground, reinforcing your expertise, and leading the project to successful completion. We’ll also focus on streamlining selections, procurements, and installations, and how to combat decision-making fatigue. Listen in today for my actionable advice on how to navigate client relationships with grace and confidence, leading them to their desired interior destination and beyond. This episode is packed with value, and I can't wait for you to listen in! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 050: Where Your Focus Goes, Finances Grow | 04 Sep 2023 | 00:51:26 | |
If you’re anything like the many designers I coach, you may feel like your focus is pulled in so many directions that it is hard to clear a path forward to higher profits. Something that I have found is true of most of these designers, however, is that they are often focusing too much on the wrong things. When you give our attention too frequently to small, low-dollar tasks, you are not helping your business move forward. Those small tasks are taking your focus away from the high-dollar tasks that can truly make an impact on your profits. But how can you determine what tasks in your business are high-dollar versus low-dollar priorities? And what should you be doing to narrow your focus in order to better serve your bottom line? In this episode of The Affluent Creative, we are diving into my specially curated list of designated high and low-dollar tasks to help you figure out where you should be shifting your focus in order to grow your profits. Together, we will comb through every single task in your business and categorize them into low-dollar or high-dollar, allowing you to identify your zones of genius: those activities that light you up, come naturally to you and bring you joy to focus on. These are the tasks that you should be sinking your teeth into, the ones that you alone can solve. Stop giving away your genius for pennies and start making your business work for you! In this episode, you will hear:
Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||