Explorez tous les épisodes du podcast Design Business Freedom
| Titre | Date | Durée | |
|---|---|---|---|
| 164: The Human Advantage in an AI World for Interior Designers | 10 Nov 2025 | 00:14:25 | |
In this episode of Design Business Freedom, you're invited to reframe the AI conversation and lean into what makes you irreplaceable as an interior designer. Melissa explores how, in an increasingly automated industry, your real value lies in being profoundly human—tapping into empathy, intuition, and sensory design to create transformation, not just transactions. This episode is a call to deepen your client connections and showcase your unique touch in ways AI can never replicate. Melissa walks you through the three core areas where the human advantage shines: design discovery, design delivery, and client experience. From reading body language on Zoom to curating sensory design reveals and hosting unforgettable completion celebrations, you'll learn how to make clients feel truly seen, valued, and celebrated. This is how you set yourself apart in a sea of sameness and attract the luxury clients who crave personal connection and presence. IN THIS EPISODE, YOU WILL HEAR:
SUPPORTING RESOURCES: Do you know exactly what's holding your firm back from those six- and seven-figure projects and the design fees and profit that go with them? Most interior design firm principals don't. That's why I invite you to schedule your complimentary Design Business Assessment, a confidential 1:1 with me on Zoom. It's the first high-impact step to diagnosing your bottlenecks—from pricing to process—and getting absolute clarity on the bold action required. Stop working harder, start working smarter. Take the assessment today at melissagalt.com/DBA. When you're ready to reveal your firm's growth opportunities and work with me to get there, let's go.
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| 163: The 15 Best Uses of AI in Your Interior Design Practice, Right Now | 03 Nov 2025 | 00:33:55 | |
AI isn't here to replace you—it's here to release you from the repetitive, time-sucking tasks that drain your creativity and cut into your margins. In this episode, you'll discover how the most successful designers are already leveraging AI to reclaim hours in their week, streamline operations, and ignite their creative process—all while keeping the human touch at the forefront of their design business. Melissa breaks down the 15 most impactful ways you can use AI right now across four essential areas of your practice: design discovery, administration, marketing, and design delivery. You'll walk away with actionable strategies and inspiring ideas to automate smarter, serve your clients better, and create more space to enjoy your life and business. AI isn't the future—it's your secret weapon now. IN THIS EPISODE, YOU WILL HEAR:
SUPPORTING RESOURCES: When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 154: #1 Silent Success Killer in Your Interior Design Business | 01 Sep 2025 | 00:38:11 | |
Are you unknowingly sabotaging your design business from the inside out? In this episode, Melissa Galt unpacks the #1 silent killer of success in your interior design practice—self-doubt. It's not about trusting your team, clients, or vendors (though those are important); it's about building unwavering trust in yourself. When you hesitate, question, or delay out of fear or uncertainty, the cost isn't just emotional—it's financial, creative, and strategic. Melissa shares powerful insights, real-life stories, and actionable advice to help you rebuild self-trust and reclaim your business growth. You'll hear the eight major ways self-doubt sneaks in and sabotages your design firm—from delaying key hires and over-offering client selections to undercharging and fearing bold moves. This episode will give you a massive confidence boost, along with practical steps to take control, own your value, and finally get out of your own way. If you're ready to create more profit, more joy, and more freedom in your interior design business, this is your wake-up call. IN THIS EPISODE, YOU WILL HEAR:
SUPPORTING RESOURCES:
When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 064: What Your Affluent Clients Want | 11 Dec 2023 | 00:58:46 | |
Over the past few episodes, I've been sharing a variety of ways that you can push your own brand further into the affluent realm. But have you considered what your affluent clients themselves are really looking for when they are choosing a designer to work with? As we venture in further, I'll help you unlock the secrets to understanding the needs of affluent clients through the four key elements to forging successful relationships. We talk about refining your client profile, understanding the client's language, and the magic of branding. We also discuss the importance of crafting a luxurious, personalized design experience, emphasizing the power of romance in design and tips on building strong client relationships. This journey is about you stepping into the next version of your creative business. So tune in, take notes, and transform your business into a magnet for affluent clientele. In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 063: Mastering the Art of Hiring and Onboarding in Creative Businesses | 04 Dec 2023 | 00:34:47 | |
When holding interviews, it's common to feel as if you're the one being interviewed. Sometimes our nerves get the best of us, and we talk more than we listen, or we don't allow ourselves to see the candidate for the person they are presenting themselves to be. So, today, we're going to dive into some of my best interviewing and onboarding tips and tricks. In last week's episode, we discussed how to hire local assistants correctly the first time. Today's episode builds on that theme, with my interviewing tips and tricks for hiring that sticks. Hiring and team building are such broad topics with so much to dig into, so I've divided them into smaller chunks that you can focus and take action on. Follow along with the process and join in! In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We'd love to welcome you to our creative community if you haven't yet subscribed. We'd truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 062: Who Your Brand Needs To Be For Affluent Clients, Part 2 | 27 Nov 2023 | 00:40:28 | |
Do you know what it takes to attract and satisfy the crème de la crème of clients? In today's episode of The Affluent Creative, we are picking up where we left off on the art of crafting a robust brand that appeals to the affluent clientele. While previously we focused on tips to incorporate to build your physical brand presence, today, we are diving into communication strategies from social media to socializing. I'm talking about establishing a commanding online presence and remaining consistent with your brand image on different social media platforms, all while building more knowledge of the luxurious pastimes of your most ideal clients. Infusing luxury into your brand's social media presence can significantly up the ante and make sure your clients keep coming back. The affluent are in search of experiences, not just purchases, and the right approach to social media can help you tap into this desire. From understanding the intricacies of luxury to gaining knowledge about exquisite wine, spirits, and travel locations, I will share with you insights from my own years of experience that you can use to make a lasting impact. Discover the essence of maintaining a polished and professional image in your social media presence, email etiquette, and even payment process through the channels that your ideal client looks for the most. We've got a session brimming with insights, strategies, and resources to position your brand for luxury. In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 061: Who Your Brand Needs To Be For Affluent Clients, Part 1 | 20 Nov 2023 | 00:39:29 | |
Ever wondered how your fashion choices could determine your success? Today, we're exploring the power of aligning values with your ideal clients rather than hard-selling and how your style choices – from your wardrobe to your eyewear – can impact your brand's image. We're looking at the undeniable allure of fascination–which is why making an outrageous eyewear statement, for example, could actually be a game-changer for your business, taking cues from icons like Elton John and Iris Apfel. Who knew that your choice of car, jewelry, and even technology could narrate your brand's story? Whether it be your snazzy watch, architectural jewelry, or the sleek car you drive, these factors all contribute to your brand's narrative. Learn how to harness these elements and reflect your brand's ethos powerfully. Drawing inspiration from the successful designer Peter Marino, we'll learn how to think, dress, and act out of the box. We'll also delve into the often overlooked aspects of our lives – our phone cases, ringtones, and screensavers – and how they silently communicate our brand to the world. It's not just about what you wear; it's about crafting a brand wardrobe that speaks volumes. Tune in as I share my journey of breaking away from a signature look to create a new wardrobe that better aligns with my brand identity. We'll take a closer look at the concept of a 'brand wardrobe' and understand how a support network plays a pivotal role in building your business. Wrapping up, we'll explore the benefits of subscribing and sharing the podcast and how you can interact with me directly. Let's take this captivating journey together and step closer to becoming an affluent creative! In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 060: When You Let Love Lead, Business Grows: Meet Jenna Wedemeyer of Schnabel Interiors in Lexington KY | 13 Nov 2023 | 00:42:15 | |
Get ready to be captivated by Jenna Wedemeyer of Schnabel Interiors as she dishes on her journey from nearly burning out to finding the perfect work-life balance and uplifting her business. Jenna's narrative of finding joy in horse riding, reconnecting with a long-lost sweetheart, and successfully moving her life and business proves that personal happiness can coexist with professional accomplishment. Jenna and I plunge into deep discussions about the significant aspects of business investment and how she leveraged her education to fuel her design business. Our conversation takes you through the art of forming client relationships and setting boundaries, to managing a website that reflects your brand. Jenna's penchant for minimalism and decluttering, and her expertise in the design market's dynamics provide a fresh perspective in the field. Jenna and I also delve into the essence of networking and partnerships in scaling a business. Our conversation sheds light on the changing resources for designers and the increasing importance of forging meaningful connections with other professionals. Jenna's experience with the value of having a mentor to guide your entrepreneurial journey will inspire you to take risks and find others to help you explore your potential. So, sit back and let Jenna's story motivate you to create your dream creative business. In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 059: What to Release for More Revenue | 06 Nov 2023 | 00:42:15 | |
Struggling to shed those last 10 pounds taught me a lot more than just the importance of discipline and perseverance - it also taught me about growth. Personal growth, yes, but also business growth. What started as a quest to shed weight evolved into a passionate exploration of the powerful connection between personal and business transformation. In this journey of personal and professional evolution, I discovered the power of restructuring your business framework. I'm not talking about a simple cosmetic change, I'm talking about a fundamental shift in the way you operate. Breaking free from limiting beliefs, inefficient systems, inadequate clients, and low rates - it's more than just boundary-setting, it's about reclaiming your power, it's about revamping your business and paving its way to growth. And believe it or not, I found the humble pen and paper to be my greatest ally in this venture. There's something about putting your thoughts on paper that makes them seem more tangible and more real. In today's episode, we are tapping into the power of releasing to invite more freedom, peace, and profit into your business. It's about letting go of the past, being fully present, and looking forward to the possibilities of the future. I'll walk you through the 10 things you need to release, starting with the fallacy that more revenue requires more work. It's time to release what no longer serves you, reclaim what needs to be reclaimed, and set your sights on a prosperous future. Join me in this exciting journey of personal growth, business transformation, and strategic decisions. In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 058: Your 4 Ingredients for Higher Profits | 30 Oct 2023 | 00:34:19 | |
Ever struggled to balance your creative instincts with the cold hard facts of business profitability? At the recent High Point Market, I had the chance to sit down with three successful designers - Isabel Ladd, Duvall Reynolds, and Justine Knox - to unlock the mystery of building a profitable creative practice. Now, I want to share some of those insights with you all. The best part is that these four ingredients are all things that you already have going for you! What are these four essential ingredients to success? Personality, point of view, process, and portfolio. You might be surprised, but price isn't on my list–and it isn't as significant as you may think. In our conversation, I'll explore how Isabel, Duvall, and Justine each harnessed their unique perspectives to attract their ideal clients. We'll also delve into the art of simplifying choices for clients to reinforce your expertise and relieve decision fatigue. By the end of today's episode, you will have collected a treasure trove of insights to help you amplify, optimize, and maximize the four essential ingredients of success in your website, social media, and stories. Tune in to discover the secrets to a less stressful, more profitable creative practice! In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 057: Unlocking the Principles of Profit: Harnessing Social Media for Your Creative Business | 23 Oct 2023 | 00:45:57 | |
Social media is an amazing tool that, when used correctly, can serve and support your business' success. It is not something that you need to dedicate gobs of time to either, as long as you can use it strategically. Selecting only certain feeds to follow, setting specific goals for engagement and activity, and not overwhelming yourself by managing too many accounts are just some of the strategies I'll be diving deeper into throughout today's episode. Today, I'm sharing with you 12 specific principles to follow when using social media to increase your profit. With each principle, I will also leave you with a couple of action steps you can start trying immediately to help you move forward. We are all about taking action here, and these steps are smart, targeted strategies that you can implement on your creative journey to success.
Subscribe and Review Have you subscribed to our podcast? We'd love to welcome you to our creative community if you haven't yet subscribed. We'd truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 056: 7 Unexpected Ways to Amplify Your Client Base in the Creative Industry | 16 Oct 2023 | 00:32:58 | |
We all hit a rut at some point in our design careers. Perhaps you've gotten to a place where business seems to have slowed down and you want to hit the refresh button to jumpstart yourself into a new market of clients. Or, maybe you are a budding new designer, trying to build up your portfolio and make it into your ideal client market. Whether you are new to the game or simply looking for a new perspective, you need to step outside of your comfort zone and use the tools you have at your disposal to expand your business. That also means looking for clients in places that you may have yet to consider. In today's episode, we're diving into 7 unexpected ways to find clients when you are just starting out or stuck in your business. Think of it as both inspiration and strategic guidance to help you get from starting out into a place of momentum and accomplishment. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We'd love to welcome you to our creative community, if you haven't yet subscribed. We'd truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 055: From Zero to $1.5M in 18 Months with Lisa Scott | 09 Oct 2023 | 00:40:19 | |
I'm thrilled to have Lisa Scott, the creative genius behind the highly successful Scott Design Studio in Florida, as our guest for this episode. Lisa's story is an inspiring one. In a short span of just 18 months, she's managed to skyrocket from having no clients to making a whopping one and a half million in revenue! Today, we're excited to dive deep into her journey and the secret strategies behind her rapid success. Lisa's journey is inspirational, not only because of her rapid rise but also because of her unique approach to business. She believes in the power of visualization and the importance of taking a bold leap of faith. These strategies helped her land the biggest contract of her life, propelling her towards rapid success. During our chat, Lisa shares the challenges she faced while expanding her business and managing her team. From procurement to impressing clients with stunning renderings, Lisa spills the beans on how she navigated these obstacles. She also provides valuable advice on how to handle last-minute design changes and collaborate with design rookies. Lisa also highlights the importance of self-awareness and strategic planning for personal growth and business success. We delve into her transformative journey towards becoming an entrepreneur and the mindset shift that came with it. From future aspirations to plans for generating additional revenue streams, Lisa's story is packed with practical advice and inspiration. So whether you're a seasoned entrepreneur or a budding one, tune in to this episode and learn from Lisa's experiences. It's a conversation filled with nuggets of wisdom that will help you navigate your journey to success. In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 153: How Much Does an Interior Designer Make? | 25 Aug 2025 | 00:33:08 | |
In this powerful and mindset-shifting episode, you're going to break free from the outdated belief that interior design is a "nice hobby" or a side hustle. Melissa takes a deep dive into what's truly possible in the world of interior design when you treat it as a serious business—one with the potential to earn six figures in your first year and scale into the multiple six and seven figures. You'll hear real success stories of designers who shattered income plateaus and made strategic changes that led to exponential growth—without burnout. Melissa shares personal insights from her own journey, along with lessons from the countless designers she's coached. Whether you're new to design or have been in the game for years but feel stuck, this episode will ignite your ambition, remind you of your power, and give you the clarity and courage to aim higher. If you're ready to stop treating your talent like a part-time gig and start treating it like the business it is, this one's for you. IN THIS EPISODE, YOU WILL HEAR:
SUPPORTING RESOURCES:
When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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| 054: Hybrid Career Designer Deanne Bridenstine on Hiding Your Stuff | 02 Oct 2023 | 00:36:08 | |
On todays episode of The Affluent Creative, I have the pleasure of featuring my guest client and dear friend, Deanne Bridenstine to discuss her journey from architecture to entrepreneurship. Deanne is the principal designer and CEO of Pure Design Interiors, as well as the director of merchandising and design for Tailored Closets and Premier Garages. I've been so fortunate to watch her growth as a designer and am delighted to give her the opportunity to share her insights and journey with you. Throughout our conversation, we dive into her strategic approach towards sustainable growth and how transforming Pure Design into a boutique firm has been instrumental in reaching her revenue goals. Deanne also talks about the significant impact her partnership with Tailored Living has had on her business. We uncover Deanne's trials and triumphs in transitioning from the corporate world to owning a small business in the home building industry. She details how she overcame networking fears and learned to capitalize on current trends in closet and garage organization systems in a way that was pivotal for her partnership with Tailored Closets and Premier Garages. Deanne also shares her remote work experiences in Venice and West Africa, and the benefits of breaking away from routine for motivation. Deanne is a wealth of practical knowledge and you are not going to want to miss our conversation. Join us as we embark on this enlightening journey where creativity, design, and business intersect! In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 053: Unlocking Business Growth with Effective Design Contracts: An In-depth Guide | 25 Sep 2023 | 00:54:43 | |
Believe it or not, I see so many designers flying without a net, which is what I call it when you work without a letter of agreement or with one that has absolutely no protection for you in it. A letter of agreement is just another word for a contract, but it sounds much friendlier. Most importantly, a letter of agreement will outline all stipulations, clauses, and information that you and your client need to set up a positive and professional project timeline. Your business needs to have a document that provides protection for your profits and peace of mind for you as the principal of the firm while at the same time providing clarity and confidence to your client. And even though this is so important, the legalese that most contracts are written in often makes both designers and clients uncomfortable and overwhelmed. My attorney-approved letter of agreement template is written in plain English and covers everything needed for protection from any snafus that may arise. And in today's episode, I will walk you through my process of creating the right letter of agreement that is not going to overwhelm you or your clients but will still provide all of the clarity, confidence, and cohesiveness needed for your next project. In this episode, you will hear:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 052: What To Do When Inquiries Aren't Coming In | 18 Sep 2023 | 00:55:50 | |
In many parts of the country, we are seeing a downturn in business. The kneejerk response for many designers is panic mode–and that might be your reaction as well if you are dealing with the uncertainty of losing your steady stream of client inquiries. Economic uncertainties are bound to happen, but they shouldn't dictate the trajectory of your creative business. It's easy to panic and worry when inquiries aren't pouring in, but remember - what you focus on expands, what you think about you bring about. Listen In → www.melissagalt.com/ac052 Mastering your business numbers and marketing strategies is crucial, especially in tough economic times. Are you familiar with your break-even number? Do you understand your overhead expenses? Do you have an emergency fund in place? We discuss all of this and more in today's episode, including insights on strategic team and payroll reductions, client incentivization, and getting ahead of the curve by ordering before price increases. We'll also shed light on the importance of networking and due diligence when venturing into new territories. Whether you're struggling with financial management, grappling with marketing strategies, or seeking ways to attract your ideal client in a dry spell, harnessing the power of a positive mindset and masterful business strategies will help you overcome these hurdles. Don't let economic uncertainty deter you! Instead, let's turn it into an opportunity to redefine and revolutionize your creative practice. In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 051: Your Clients Aren't Qualified, Take the Lead | 11 Sep 2023 | 00:35:19 | |
Ever wondered why some client interactions leave you feeling frustrated and undervalued? The answer may lie in how you manage the design process for your clients. On today's episode, we're all about taking command and elevating your client interactions to streamline your design process. I'll share insights from my decades of design experience to help remind you why you should be the one in control of the project, not your clients. First, we delve into leading our clients as affluent creatives. We discuss the importance of taking charge of the discovery process and not allowing your clients to steamroll the project out of your creative direction. I share strategies for standing your ground, reinforcing your expertise, and leading the project to successful completion. We'll also focus on streamlining selections, procurements, and installations, and how to combat decision-making fatigue. Listen in today for my actionable advice on how to navigate client relationships with grace and confidence, leading them to their desired interior destination and beyond. This episode is packed with value, and I can't wait for you to listen in! In this episode, you will hear:
Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 050: Where Your Focus Goes, Finances Grow | 04 Sep 2023 | 00:51:26 | |
If you're anything like the many designers I coach, you may feel like your focus is pulled in so many directions that it is hard to clear a path forward to higher profits. Something that I have found is true of most of these designers, however, is that they are often focusing too much on the wrong things. When you give our attention too frequently to small, low-dollar tasks, you are not helping your business move forward. Those small tasks are taking your focus away from the high-dollar tasks that can truly make an impact on your profits. But how can you determine what tasks in your business are high-dollar versus low-dollar priorities? And what should you be doing to narrow your focus in order to better serve your bottom line? In this episode of The Affluent Creative, we are diving into my specially curated list of designated high and low-dollar tasks to help you figure out where you should be shifting your focus in order to grow your profits. Together, we will comb through every single task in your business and categorize them into low-dollar or high-dollar, allowing you to identify your zones of genius: those activities that light you up, come naturally to you and bring you joy to focus on. These are the tasks that you should be sinking your teeth into, the ones that you alone can solve. Stop giving away your genius for pennies and start making your business work for you! In this episode, you will hear:
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| 049: Get Your Team to Get More Done | 28 Aug 2023 | 00:41:09 | |
When did you last professionally check in with your team members? Have you ever tried utilizing a third party to collect self-evaluation answers from your team members rather than relying on skewed answers from bringing these questions up during evaluations? Today's episode of The Affluent Creative is one you won't want to miss, whether your team is local, remote, or maybe not even yet existent. Chances are, even if you don't yet have a team working for your design business, you will eventually need to hire one. And, even if it seems like your team is working out well, there may be issues you aren't aware of that are getting in the way of maximizing your design business' profits and your team's satisfaction. You might even find yourself wanting to self-reflect on your own employee happiness and contributions within your own business. Today, we are talking about the ways to get your team to get more done. I have so many tips and strategies to share with you that will help you to get the most out of your team, by getting their honest views on their workload, making them feel valued, and delegating tasks as needed to share the workload respectfully. The key is getting your team to take ownership of their role in the business so that they will be able to perform at higher levels. I'll help you to shine a spotlight on the hidden talents within your team and guide you on how to motivate your team to align with your company's mission and goals. In this episode, you will hear:
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| 048: Your Permission Slip to Play (for More Profit) | 21 Aug 2023 | 00:40:20 | |
When was the last time that you invested and treated yourself to some quality self-care time? Is self-care something that you allow for yourself regularly or do you find yourself putting it off until you're less busy? The way that you view self-care is directly connected to the path of burnout. And though it may sound daunting at first, it is very possible to build a successful creative practice without compromising your well-being. You just need to give yourself permission. Today's episode aims to give you just that: the permission to figure out your ticks, your expectations, and your preferences, and allow yourself to indulge in them from time to time, gifting yourself the kind of self-care that you deserve. We're talking all about that critical ingredient of balance within your business so that you can step off the path to burnout. I will share with you my strategies for managing a busy creative career, family time, and rest in such a manner that one aspect doesn't undermine the others. Together, we'll explore strategies and solutions, including treating yourself to some luxury, blocking off personal time on your calendar months ahead, and checking in with your own expectations of what play looks like for you. In this episode, you will hear:
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| 047: The Ultimate Sourcing System for More Profit | 14 Aug 2023 | 00:50:53 | |
High Point Market is only two months away! Can you believe it? If you haven't already signed up to join me on my VIP tour of the best sourcing sites you've never heard of, you can head to www.melissasviphpmkttour.com to secure yourself the exclusive treatment of being shown to all of my favorite outlying sources at High Point. And for those of you who aren't able to make it this time, or that just want to get your hands on some stellar sourcing resources right now, I've got you covered in the meanwhile with today's episode. Sourcing makes up 30 to 50% of your business, so you want to ensure you do it as efficiently as possible. Today we are delving into the art of crafting the ultimate sourcing system. Transitioning from shopping to sourcing can be a game-changer in your design business. By creating a sourcing system, you can not only save time and money but also discover hidden gems that will enhance your projects and boost your profits. I'll share how to use social media to maximize your reach and build a team of trade partners and vendors, and how to identify the 20 types of trade team members you should have on your side. Plus, I'll guide you through my world of sourcing unique pieces in interior design and how to create an irresistible story to sell your pieces, secure publication rights, and boost your social media presence. Tune in to elevate your interior design business, make it stand out, and get published! In this episode, you will hear:
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Your Exclusive Seat on the VIP HPMKT Tour of Irresistible Resources You Didn't Know Existed and Now Can't Live Without! Success Guide Download Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 046: When You Break Your Process, You Break Your Profit | 07 Aug 2023 | 00:32:05 | |
How faithful are you to your process? Do you find yourself sometimes skipping over, ignoring, or avoiding steps? Maybe they make you uncomfortable or just don't seem important enough at the time. However, whether accidentally or intentionally, when you break your process, you break your profit. Your design process needs to be followed tightly because it will lead you to more profit, save you time, and increase your productivity. Having a process takes you out of winging it and puts you into winning it; sticking to your process removes random and delivers revenue. Today, I'm your guide on a deep dive into process management and client relationships, two key areas that could make or break your design business. I'll share with you some practical tips on how to spot red flags and protect your practice from potential pitfalls by identifying poor-fit clients from the get-go. We'll discuss the importance of having open conversations about your client's design investment early on, as well as how to conquer that uncomfortable feeling when discussing numbers. But it's not all doom and gloom! I've got some top tips on how to secure your ideal client and craft an offer that's too good for them to resist, ensuring your bottom line stays healthy while you attract clients that are a perfect fit for you. Staying true to your process will help you grow your profits in the long run, so tune in to fine-tune those details now so you can stick to them later. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 045: 10 Secrets to Get Yourself out of the Comparison Trap | 31 Jul 2023 | 00:34:16 | |
Comparison can be a destructive force, leading us to undermine our confidence and personal success. Today, I'm sharing ten secrets to escape this trap and claim your success, focusing on recognizing your unique blend of education, experience, expertise, talent, personality, hobbies, and interests. First, we'll explore the all-too-common problem of falling into the comparison trap. Together, we delve into understanding the triggers that lead us to destructive comparisons, often exacerbated by the role of social media. I share strategies to tackle these triggers and remind you that you are unique, with a combination of education, experience, and talent that sets you apart. I'm also sharing some insights from Benjamin Hardy and Dan Sullivan, authors of The Gap and The Gain, who offer guidance on how to stay in the 'gain' space for optimal well-being. Throughout this episode, we explore a variety of tools and tactics to build confidence and avoid the pitfall of comparison. We delve into the importance of celebrating victories, no matter how small, and discuss the concept of a confidence kit or brag book. By the end of this episode, you will be equipped with the tools to escape the comparison trap and focus on your personal journey to success. Join us on this enlightening journey as we escape the comparison trap and focus on our path to success. You are you, and that is your superpower. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 152: Interior Design is the Ultimate Deal: No Discount Required | 18 Aug 2025 | 00:20:01 | |
In this powerful episode of Design Business Freedom, you're getting the ultimate reframe to shut down client discount requests with confidence and clarity. Melissa breaks down why interior design is one of the most valuable investments your clients will ever make—not just for a moment, but for decades of daily joy, beauty, and functionality. She shows you how to confidently articulate that value and stand strong in your pricing, without falling into the trap of unnecessary generosity or fee-cutting. You'll learn how to shift both your mindset and your messaging so that you and your clients see design for what it truly is: a transformational upgrade with a return on investment that outlasts any vacation, luxury car, or designer handbag. From residential to commercial projects, Melissa gives you the exact soundbites, analogies, and positioning tools to communicate long-term ROI and educate your clients into appreciating—not questioning—your fees. IN THIS EPISODE, YOU WILL HEAR:
SUPPORTING RESOURCES: When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 044: Your Creative Business Wouldn't Exist Without This, Take Care Of It! | 24 Jul 2023 | 00:41:39 | |
When was the last time you took care of yourself? Really take care of yourself? Not just eating healthy and getting enough sleep, but doing something that made you feel good, something that made you happy, or made your creative genius shine? If you can't remember, or if it's been a while, it's time to make some changes. Taking care of yourself is not selfish, it's essential! When you're taking care of yourself, you're better able to take care of others, especially your business. You're more productive in your work, you're more patient with family, friends, and clients, and you're just happier overall. There are areas in your life that are probably taking a toll on you which you probably aren't paying enough attention to. As creatives, our well-being is something that we often don't think about enough because we just naturally presume that we will always be the ones to take care of it all. It's how we're wired! But I really want you to change that, for the good of your business and most importantly, yourself. In today's episode, I'm exploring the importance of self-care for creative professionals, to help you remember that you're so much more than just a designer! We'll dive into the necessity of self-care in its many unique forms, dispelling the myth that self-care is selfish or weak. I also have some ideas to share with you for how you can implement self-care into your routine in ways that make sense for you and benefit your whole self. Remember, your business thrives when you do. Join me as we debunk misconceptions and redefine what self-care can look like for you. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 043: How Perfectionism is Killing Your Profits and What to Do About It | 17 Jul 2023 | 00:48:38 | |
I'm willing to bet that if you are about to tune into this show, there is a 90% chance that you are a perfectionist. I can confidently make that claim because I have yet to meet a creative who wasn't! As creatives, we often fall into the trap of postponing opportunities and stalling our business progress in the name of achieving that "perfect" standard. We may laugh it off or even try to turn it into a strength, but this bad habit can harm our business profits. In today's episode, we're having a crucial conversation about perfectionism and how it is sabotaging your business success. First, we'll explore the 10 hotspots where perfectionism might lurk in your business, from logo design to your website, business cards, and photography. Then, we'll discuss the three different types of perfectionism and the two dimensions of perfectionism, all of which could be costing you time, money, and opportunities. I'll also share my best strategies for beating perfectionism and unlocking the true potential of your business. Remember, perfectionism is not a strength but a self-imposed standard that often stands in the way of progress. Let's beat perfectionism together so you can maintain your business momentum! In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 042: 7 Signs You're Stuck in a Business Rut & 7 Ways to Get Out Of It | 10 Jul 2023 | 00:49:24 | |
With such unprecedented demand for design since the pandemic, a lot of designers ended up putting themselves in overdrive. They got so busy producing and delivering the work that they lost sight of their actual goals and are now feeling depleted, wiped out, and that they've lost their passion for design. If that sounds familiar, I encourage you to really lean into this episode, as I've got some simple and small steps for solutions. Sometimes we all find ourselves stuck in a creative rut, feeling frustrated and bored with our work. We can find ourselves in many types of ruts: you could be caught in a rut with your revenue, team, clientele, systems, environment, or even your brand. It's important to recognize the signs of being stuck and take the steps to get yourself off that hamster wheel and back into your best creative headspace. On today's episode of The Affluent Creative, we're diving into how to break free from a creative rut and reignite our passion for achieving business success. I'll share my own experiences of navigating my way out of creative ruts as well as how to differentiate when you are experiencing depression versus creative stagnancy. Through my tips, you'll learn how to identify when you are feeling stuck and in what capacity, and most importantly, what to do about getting out. From rearranging your office to changing your business style, every move contributes significantly to reigniting the creative fire within you. Join me as we conquer this challenge together and reclaim your passion. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 041: What Are The Three G's for a Successful Business? | 03 Jul 2023 | 00:22:52 | |
When aiming for success, sometimes the biggest obstacles are your own personal thoughts and beliefs. Whether you are limiting yourself, doubting yourself, or just not pushing yourself hard enough, all of these can hold you back from the greatness that you are so capable of! In today's episode, I am diving into what the Three Gs of Success look like, why they are so important in helping you achieve success, and how to incorporate them into your daily life. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 040: How to Work With Contractors Without Losing Your Mind | 26 Jun 2023 | 00:32:02 | |
Unless you are a designer that works in furnishings only, you are going to have to work with a contractor at some point. I don't just mean general contractors either—plumbers, electricians, painters, drywallers, roofers, flooring specialists, wallpaper, hangers, appliance installers, cabinet makers and the list goes on. Contractors are an integral part of design, remodeling, renovation, and new construction. Unfortunately, there are great and not-so-great contractors out there and you are going to have to work with both kinds. It's important that you know where to find quality contractors and that you know how to work with them effectively. In today's episode, I'm diving in with my best advice for finding quality contractors you can trust, and the right way to vet them. I'll go over the five must-haves to validate quality contractors every time, and why you want to craft a contract or code of conduct so that you can accurately and precisely set expectations. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 039: 7.5 Weekly Questions To Grow You And Your Business | 19 Jun 2023 | 00:50:42 | |
As a creative business owner, it's crucial to regularly check in with your practice to ensure you're on the right track toward success. One effective way to do this is by asking yourself a few questions every week which can help you identify areas for improvement, celebrate your achievements, and maintain a healthy balance between your personal and professional life. There are so many ways that you may not be allowing your business to flourish to its full potential if you aren't regularly reflecting on what is working for it and what is not. Today, I'm sharing with you the 7.5 essential questions that you should be asking yourself weekly to supercharge your design practice and boost both productivity and profits as well as your own joy and creativity. These questions touch on the importance of delegation, assembling a stellar, cross-trained team, and concentrating on your zone of genius to avoid burnout and cultivate a thriving creative business. Taking the time to implement these good practices in a weekly reflection will help you to find your flow and allow it to carry you to new heights in your business where you are excited and connected in everything you do. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 038: Building Your Circle of Influence and Income | 12 Jun 2023 | 00:39:46 | |
Welcome back to another episode of The Affluent Creative where today, we are uncovering the secrets to constructing a powerful circle of influence and income within your design business. Building a robust circle of influence is a foundational element of your creative design firm's success. Yet, very few designers actually know how to cultivate this circle or are neglecting the circle they already have. That's why I wanted to dive in and share my strategies for maintaining effective marketing and client communication. From expanding your list of contacts to crafting compelling email subject lines, we're digging into techniques to elevate your business that you might not have thought of yet. We'll discuss the importance of building connections with a variety of profitable partners and leveraging special occasions to send out personalized messages to those potential future clients. Additionally, we explore layering digital marketing with non-digital techniques, such as utilizing quarterly snail mail newsletters to boost brand awareness. I will share with you a simple plan for creating a successful newsletter that includes a personal touch without overcomplicating it. If you are a designer that hasn't put much thought into your potential client connections, you've got a wobbly inside your business! Following these tips will help you to expand your influence while leading your business to firmer ground. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 037: When Bad Business Habits Happen to Good Designers | 05 Jun 2023 | 00:42:23 | |
Are you tired of feeling held back by bad habits in your design business? Think of habits simply as patterns of behavior that have become routine. There are healthy habits and unhealthy habits, and we all have a bit of both. Unfortunately, some of these unhealthy habits can be costing you a lot more in your design practices than you might realize and they can be very easy to fall into but trickier to break. In today's episode, I am going to walk you through a list of some of the bad habits that I encounter in many of the designers I work with. By pointing these habits out, I want to create awareness and shine a light on unhealthy business habits to give you a chance to take corrective action. Your awareness of these habits is key to helping yourself to reclaim time, money, energy, and productivity. Plus, there's a whole lot of extras that you're going to reap as a benefit of breaking these bad business habits. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 036: 15 Reasons You May Not Be Getting Hired | 29 May 2023 | 00:44:50 | |
When you're working at the right end of the market, it's actually incredibly rare that a client won't move forward once they've been educated about the value of your design proposal, even if they give some initial pushback on pricing. So, if you find yourself struggling to seal that deal with your ideal client, you need to look at some of the other, surprising factors that may be making your ideal client hesitate to work with you. That's why today, I want to share with you 15 reasons that might be stopping you from getting hired, even when your price is right. The absence of a thorough design process, a low Know-Like-Trust factor, and even a potential client's partner feeling insecure can drastically impact your success rate. In this episode, I will guide you through the process of focusing on your client's interests, making your relationship with potential clients an inviting and exciting courtship, and allowing your own personality to shine through your business to attract similarly-minded clients. I also discuss ways to make your clients feel special throughout the design journey – from sending thoughtful check-ins and gifts to walking them through their agreements so they are familiar with your process every step of the way. Tune in today to learn how to provide that first-class client care your ideal client expects, increase proposal acceptance rates, and uncover the secrets of getting hired and creating lasting connections with your clients. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 035: How to Get More Done in Less Time | 22 May 2023 | 00:42:45 | |
Time is our greatest non-renewable resource. There never seems to be enough of it, but worrying about not having enough time only limits you further. When we worry about feeling overwhelmed or lacking the hours in a day to get everything accomplished, we give into the kind of time-shrinking thoughts that interfere with our productivity. Today, I want you to identify your limiting beliefs around time to take better control of your time once and for all. In today's episode, I am diving into the best ways to increase your productivity and manage your behaviors around time. This does not mean making you busier! Instead, we'll look at the difference between being busy and being productive and how shifting our mindset from time-shrinking thoughts to time-enhancing thoughts will unlock a healthier approach to time management. I want to pull you out of the busy trap and shift your gears and get you into being more productive and more profitable. I will also share my best strategies for identifying those revenue rabbit holes or areas where you are losing precious time that you may not even be aware of. We may not be able to manage time itself, but we can always manage our behaviors around time. Learning this distinction will put you on the first step to revolutionizing your scheduling and reclaiming your time. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 151: Tame Your Inner Imposter: Escape the Interior Design Comparison Trap | 11 Aug 2025 | 00:44:37 | |
If you've ever felt like you're falling short compared to other designers, this episode is your gentle but firm nudge to stop measuring your worth against someone else's highlight reel. Melissa pulls back the curtain on imposter syndrome and the comparison trap, sharing 20 practical, mindset-shifting steps to silence that inner critic and step fully into your brilliance. You'll walk away with tools you can use daily to reset your thinking, build unshakable confidence, and create unstoppable momentum in your design business. From naming your imposter something silly, to creating a "confidence kit" of your wins, to swapping perfectionism for progress, this episode will help you reclaim your lane and own it. Melissa also dives into how to curate your circle for maximum support, share your work before it's perfect, and shift your focus back to your unique gifts. This is a masterclass in turning self-doubt into self-assurance—so you can stop comparing and start celebrating the designer only you can be. IN THIS EPISODE, YOU WILL HEAR:
When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. | |||
| 034: The 20 Keys to Effective Client Communication | 15 May 2023 | 00:42:25 | |
Let's face it, as designers, we are in a business that is very complex, which can create a lot of frustration for our clients through everything from the long lead times to construction challenges. Your communication can not only land you the project, but it can also keep your client happy through that long dark tunnel of design. As designers, we've got to remember that while we are used to the stress and frustration of the design process, our clients aren't. But, if you are following the most important keys to communication, you will keep things on track, moving forward, and alleviating your client's frustration just by paying attention to them. Today we are diving into my 20 keys to effective client communication. And I want you to grab a pen and paper to jot these down! Applying these effective guidelines for communication will serve both you and your client in staying stress-free on all fronts. In this episode, you will hear:
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| 033: How To Be Your Design Client's Superhero | 08 May 2023 | 00:44:02 | |
As a creative, one of your biggest assets is your talent. You have the ability to envision, create, and orchestrate things in ways that others might deem impossible for themselves. This is your scope of genius and it is something you really need to lean into within your design practice. When your clients see your expertise, they treat your services differently. You essentially become a superhero: someone who can anticipate and identify their problems and find creative solutions for them in ways they could never do on their own. This elevates your clients' experience of design and makes them willing to invest far more into the project because they truly understand and appreciate the impact your designs have on their daily lives. In today's episode, I'm going to share with you how to become a superhero for your design clients. We are covering the ups and downs of positioning yourself as an expert in their home and just how powerfully you can leverage your expertise throughout the process. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 032: Is Your Marketing Working? | 01 May 2023 | 00:43:24 | |
Are you marketing? Often, when I ask designers this question, many tell me they have acquired a full practice by being word-of-mouth only. And while that is impressive, it can also leave you in a lurch. In our ever-changing economy, there are going to be times when that word of mouth goes silent–they could be right around the corner, and we'll never know! If you don't have other engines for marketing ignited and running in your business, such uncertain times are going to be especially stressful for you. The kind of marketing that I'm going to share with you today is measurable and trackable. You can apply metrics to it to keep on top of it and make sure it is continually working to your benefit. I also have a very simple scorecard that you can use as a strategic tool to help you to track the number of leads that you gain from each marketing strategy used. There are so many lead sources that I have lined up for you–we're talking social media, lifestyle referrals, profit partners, and more. I'm here today to walk you through each so you can be sure you are getting the most out of the platforms and strategies that you are using in your marketing to keep your business profitable and your creativity flowing. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 031: How To Reclaim Your Productivity & Profit From Procrastination | 24 Apr 2023 | 00:44:56 | |
If you are anything like how I was as a young creative, you may view procrastination as a productivity tool. I pretended that waiting until the 11th hour to do something meant that I would get it done better, faster, and stronger. Instead, I got it done with a ton of unnecessary stress put on both myself and my teammates. There's a reason I don't recommend that approach, and I can say that I've learned a lot since those days. That's why today, I want to share with you the rules and tips that I've mastered over the years to help with reclaiming your productivity. There are plenty of important tasks that many designers and creatives tend to procrastinate on–I'm looking at you, invoicing! But I've got a few tricks up my sleeve to help you reclaim your focus on those daunting tasks, reset your mind frame, and learn to prioritize productivity over perfectionism. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 030: Designer Tips to Maximize High Point Market Experience | 17 Apr 2023 | 00:39:23 | |
We're quickly approaching the eve of this spring's High Point Market so on today's episode, I'm diving in with some tips on how to maximize your High Point Market experience. High Point is the world's largest furniture market with 12 million square feet of showrooms. Whether you've been before or you're a complete newbie planning your very first visit, it is going to be an epic experience–but you always need to go in with a plan. I want your experience at High Point to be stress-free so you can experience all that it has to offer you as a creative person. High Point is one of those rare places where you really can connect with designers at every level of the market and from anywhere in the world. When you are around your people you can let your guard down, share your expertise, and learn from others. It's an amazing place to refresh and just see what is out there. My goal is to prepare you for the experience and lend you some of my expert tips for getting around, planning your visit, and making the most of your time there, so that you can enjoy all the excitement of High Point and none of the stress. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 029: How to Sell the Design Dream | 10 Apr 2023 | 00:37:16 | |
In this episode of The Affluent Creative, I'm sharing some fun tricks and tips for how to sell the design dream. In my experience, taking a new client from a prospect to a VIP is a process of courtship. It is all about the romance and the wooing that needs to take place for your client. And to navigate that place most successfully, you need to learn how to use the correct language to paint a picture of the transformation you're going to deliver for them. You want to create that vision in a way that they can see it, smell it, taste it, feel it, and hear it. A lot of this comes down to using sensory language to make a journey of all five senses for your client throughout the whole design process. Interior Design truly does encompass every sense. I want you to harness your creativity to turn your design brand and process into a multi-sensory experience. We're diving in today with methods to help you create that luxurious design journey for your clients. In this episode, you will hear: How using sensory language can elevate the entire design experience for your client Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 028: Are You Forgetting Your Clients? | 03 Apr 2023 | 00:36:50 | |
It's so easy to geek out over the design process–it's what gets our creative juices going. But something that we always have to remember is that as designers, we would not have a place for those creative talents to flow if we didn't have clients. Even so, you'd be surprised how often I notice the client missing almost entirely from the focus of the design process. There may be a space where you, too, are forgetting or ignoring your clients inside your design business. We're talking about that important space before you even begin to discuss the scope of work or dive into targeted expert design recommendations, when the focus needs to be all on the client. So, in today's episode, I want to point these places out because they are costing you in many ways. Building that trust and creating those connections early on will only make the design process that much smoother for both yourself and your client. Awareness of all of the places where you need to leverage that fascination factor to get to know your clients will light the way for creatively rewarding, profitable, and potentially even lifelong partnerships with your most ideal clients. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 027: Overcoming Client Objections for Designers | 27 Mar 2023 | 00:35:19 | |
Receiving objections from clients can feel incredibly uncomfortable without the right frame of mind. It's so easy to fall into the trap of taking objections personally or resisting them outright. It can feel like your own worth is being rejected. However, dealing with objections becomes much easier when you can learn to actually welcome them. They can instead become an opportunity to educate your client on the value of your design and the transformation that you are going to create for them. In today's episode, we are tackling how to overcome those negative associations with objections. Instead of being afraid and resisting when clients push back, I want to help you embrace them. The goal is to reframe the potential for an objection to be viewed as an opportunity to build more trust, clarity, confidence, and comfort for your client. In this episode, you will hear:
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Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 026: The Fast Path to Revenue Referrals for Designers | 20 Mar 2023 | 00:49:47 | |
As a creative, you may be terrified of networking. I get it–even if you were to throw me into a room of people without my cloak of expertise, I'd be heading for the closest comfortable wall to hide! I know that this makes sourcing client referrals feel overwhelming and uncomfortable at times, so I've put together my best advice on how to make networking work for you. In our conversation, I'll be sharing my tips on how to build your own private network for lucrative and ideal client referrals, how to identify who already serves your ideal clients, and is not a competitor, and how to build revenue relationships through research. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We'd love to welcome you to our creative community if you haven't yet subscribed. We'd truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 025: Harness the Power of Instagram to Build Your Brand, Part 2: Hashtags and Who To Follow | 13 Mar 2023 | 00:54:32 | |
Today, we're continuing our two-parter series on the impact of Instagram on your business and how to harness its power to build your creative brand. In the last episode, we talked about why you should be using Instagram, what to post and when to post it, and a few other nuggets such as how to create your bio and design your grid. In today's episode, we are diving into how to make sure that you are seen on Instagram–because what good is it to spend your precious time on Instagram if it is not getting you that needed client traffic? I wanted to focus an episode exclusively on hashtags and who to follow because simply posting without engaging or deploying hashtags in a strategic manner is going to be a big, hairy waste of your time. The point of using hashtags when you post is to get you found faster. And I've spent a lot of time geeking out over these hashtag tips to save you time in that trial and error stage and help you target exactly who you are looking for through the words they are using. These strategies will help you to approach your engagement in an efficient and targeted way so you're not just pulling at straws trying to get your clients to find your posts and interact with your content. In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We'd love to welcome you to our creative community if you haven't yet subscribed. We'd truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 150: The One Marketing Move for Interior Design Clients, Cash, and Confidence | 04 Aug 2025 | 00:30:28 | |
In this milestone 150th episode of Design Business Freedom, you're guided through a refreshingly simple yet strategic approach to overcoming slow seasons in your interior design business. Instead of succumbing to the overwhelm of "more marketing," Melissa Gault, your interior design business coach, walks you through the transformative power of choosing one intentional action to focus on for 30 days. This episode is packed with tangible ideas and real-life examples to help you bring in clients, cash, and confidence—without the hustle. Melissa shares 12 proven marketing strategies specifically designed for interior designers and emphasizes the importance of alignment, authenticity, and consistency. Whether you're feeling a slowdown in inquiries, income, or inspiration, you'll walk away with a practical plan to shift from scattered effort to meaningful momentum. It's about simplifying your strategy to amplify your results—and this episode shows you exactly how. IN THIS EPISODE, YOU WILL HEAR:
SUPPORTING RESOURCES: When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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| 024: Harness the Power of Instagram to Build Your Brand, Part 1 | 06 Mar 2023 | 00:51:55 | |
I know learning a new social media platform can be uncomfortable, or something many designers don't want to bother with. In fact, I was apprehensive about Instagram myself when it first arrived on the scene. However, its staying power has persisted and it has continued to reshape the way that consumers interact with brands and businesses. At this point, you're only doing yourself a disservice if you are still avoiding it.
Today, we're starting a two-parter series on the impact of Instagram on your business and how to harness its power to build your creative brand. And, if you haven't already tuned in for my last episode about the 12 Principles of Social Media, I highly encourage you to go back and check that out as well. The principles I discuss in that episode apply across the board to all platforms, including Instagram, to give you a strong foundation for marketing with social media. Today, we are going to focus on tips specific to Instagram, which can be an incredibly valuable (and free!) tool, particularly for designers.
As creatives, everything we do is about the visual and tactile components, which is why Instagram can serve us so well. In our episode today, you'll learn how harnessing those visual and tactile components makes engaging with your clients beneficial to your brand but also how Instagram can be a fun and exciting method of inspiration for yourself and your own creativity. It does not have to be as overwhelming as you may think! It's all about your approach, which I am here to guide you on today.
In this episode, you will hear:
Subscribe and Review Have you subscribed to our podcast? We'd love to welcome you to our creative community if you haven't yet subscribed. We'd truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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| 023: The 12 Social Media Principles of Profit | 27 Feb 2023 | 00:45:57 | |
Social media is an amazing tool that, when used correctly, can serve and support your business' success. It is not something that you need to dedicate gobs of time to either, as long as you can use it strategically. Selecting only certain feeds to follow, setting specific goals for engagement and activity, and not overwhelming yourself by managing too many accounts are just some of the strategies I'll be diving deeper into throughout today's episode.
Today, I'm sharing with you 12 specific principles to follow when using social media to increase your profit. With each principle, I will also leave you with a couple of action steps you can start trying immediately to help you move forward. We are all about taking action here, and these steps are smart, targeted strategies that you can implement on your creative journey to success.
Subscribe and Review Have you subscribed to our podcast? We'd love to welcome you to our creative community if you haven't yet subscribed. We'd truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||
| 022: Multiply Each Project Investment To Maximize Profit | 20 Feb 2023 | 00:46:27 | |
Today, we're diving into how to deploy the ten layers of design to maximize, multiply, and drive your profits. When we talk about these ten layers, I am referring to how you incorporate the following ten design components into each finished project: flooring, rugs, paint, upholstery, pillows and throws, case goods, lamps and lighting, accessories and art objects, artwork or wall decor, and window treatments and drapery.
Including selections from all ten of these layers maintains your scope of profit while achieving a tailored and thorough final product for your client. Every selection is a layer of investment for your client, which is a layer of profit for you. And this layering is possible with every single project! As you will learn in our conversation, the ten Layers don't change, even if your client is a maximalist or a minimalist in their design preference.
I have a very simple, proven process that I've used for years that I will be sharing with you in today's episode to help you leverage those layers and multiply those profits for your business. Be sure to tune in!
Subscribe and Review Have you subscribed to our podcast? We'd love to welcome you to our creative community if you haven't yet subscribed. We'd truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. Supporting Resources:
Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. | |||