Explorez tous les épisodes du podcast Dental Marketing Goat
Plongez dans la liste complète des épisodes de Dental Marketing Goat. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
Rows per page:
50
1–50 of 241
Titre
Date
Durée
#239 $1m vs. $2m Collection Dental Office
06 Feb 2026
00:08:31
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, Gary Bird breaks down the key differences between a $1 million dental practice and a $2 million dental practice, sharing real-world insights from working with practices scaling to $3M and beyond. This dental growth episode covers leadership, team accountability, dental marketing strategy, patient financing, systems, scheduling, and how top practices engineer growth instead of hoping for it. If you’re trying to increase dental collections, improve new patient flow, and scale your dental practice without burnout, this conversation lays out exactly what needs to change. Gary explains why mindset, systems, and owner involvement matter more than switching marketing companies. This episode is essential for dentists who want predictable dental practice growth and long-term scalability.
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
#238 30% of Dentists Dropped At Least One Insurance in 2025!
04 Feb 2026
00:05:21
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt In this episode, host Gary Bird breaks down why nearly 30% of dentists dropped at least one insurance plan in 2025 and what it means for practice growth in 2026. Learn how dental practices can increase collections, reduce insurance dependency, and grow revenue using patient financing and smarter operational strategies. Gary explains how insurance reimbursements impact profitability and how offices successfully transition toward fee-for-service dentistry while maintaining patient flow. Discover how financing solutions and better case presentation help dentists grow production without relying solely on insurance networks. If you want to grow your dental practice, improve collections, and future-proof your business, this episode outlines the strategy many successful practices are adopting now.
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
#229 How this Dentist DOUBLED Average Collections Per Patient (Without Adding New Patients)
23 Dec 2025
00:14:58
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, host Gary Bird sits down with Dr. Jancy Parkerson to reveal how her dental practice doubled production per patient and is on track for more than $2 million in collections this year. Dr. Jancy breaks down the patient financing strategy, treatment presentation process, and team workflow that dramatically increased case acceptance without adding more new patients. You’ll learn how Cherry, Sunbit, and monthly payment options remove financial barriers, improve conversion rates, and help fee-for-service and out-of-network practices grow. This episode also covers why focusing on insurance write-offs is costing dentists thousands and how to shift the conversation from coverage to affordable monthly payments. If you want to grow your dental practice, increase production, and close more comprehensive cases, this conversation gives you the exact blueprint.
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
#139 Why Some Practices Explode While Others Stay Stuck
05 Feb 2025
00:08:15
The Dental Flywheel: The Secret to Massive Growth in Your Practice Ever wonder why some dental practices seem to explode with new patients while others struggle to grow? The answer lies in The Dental Flywheel—a proven system that creates unstoppable momentum for your practice.
In this episode, we break down: ✔️ The 3 key stages of the Dental Flywheel: Attract, Engage, and Delight ✔️ Why patient referrals are the key to high-quality, loyal patients ✔️ The biggest mistakes dentists make with their marketing (and how to fix them) ✔️ How poor phone handling is silently draining your marketing budget ✔️ A simple strategy to increase conversions, boost referrals, and cut marketing costs
Most dental practices are unknowingly losing nearly 100% of their marketing patients before they even walk in the door. If you’re tired of feeling stuck and want predictable, sustainable growth, this episode is a must-watch.
Connect with our Host Here ⤵️ Gary Bird Owner of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
Should This Dentist Cut Their Marketing Budget? A Common Dental Marketing Dilemma. A dentist reached out with a tough question: "I’m spending $2K–$4K a month on marketing, but my practice is mostly referral-based. Should I cut my budget? Would I be less busy if I stopped spending?"
In this episode, we break down: * Why most dental practices rely heavily on referrals – and what that means for marketing * How to track marketing ROI properly (hint: not all patients are equal) * The #1 mistake dentists make when working with general marketing agencies *A simple test: Should you double your budget or cut it entirely? *The real impact of SEO, Google Ads, and social media for an already-busy practice
If you’re questioning the effectiveness of your marketing, this episode is for you. Plus, we offer insights on how to track what’s really working – so you’re not blindly spending money each month.
Connect with our Host Here ⤵️ Gary Bird Owner of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#137 Help! My Dental Marketing Isn’t Working – Now What?
31 Jan 2025
00:05:37
Dentist Asks for Help! Struggling to Get Patients in a Low-Visibility Location Are you struggling to attract new patients to your dental practice despite using SEO, Google Ads, and social media? In this episode, we break down a real-life case of a dentist facing marketing challenges in a low-visibility medical building, surrounded by competition—including DSOs spending thousands on digital marketing.
We discuss:
*Why marketing should never be an afterthought when opening a practice *The reality of competing against corporate dental groups *How to effectively target the right patients using data-driven strategies *Why SEO, giveaways, and free promotions may not be enough *The importance of a high-visibility location in your marketing plan
If you’re facing similar struggles, this episode is a must-watch. Plus, we offer a free marketing analysis to help dentists identify the best opportunities in their market—no strings attached.
Connect with our Host Here ⤵️ Gary Bird Owner of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#136 The Death of Phone Books: Are You Stuck in Outdated Marketing?
30 Jan 2025
00:09:45
How I Started in Phone Book Marketing (And the 4 M’s You Need to Win Today) Marketing a dental practice used to be as simple as running a phone book ad—but times have changed. In this episode, I share how I started in dental marketing with phone books (yes, really) and the critical lessons that still apply today. If you’re struggling with marketing, frustrated by slow growth, or unsure why your efforts aren’t working, this episode is for you.
I break down the Four M’s of Marketing—the essential framework to help you identify what’s holding your practice back: 1. Marketing – Are you investing in the right strategies? 2. Market – Are you targeting the right audience? 3. Motivation – Is your team aligned with your goals? 4. Methods – Are you optimizing how you engage with patients?
If what worked five years ago isn’t working now, it’s time to adapt. Watch to learn how to diagnose and fix your marketing challenges so your practice can grow.
Connect with our Host Here ⤵️ Gary Bird Owner of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#135 Front Desk Scripting Secrets: Stop Losing Patients to Poor Phone Skills
29 Jan 2025
00:09:21
Are you losing new patients because of how your front desk handles calls? In this episode of Dental Marketing Goat, host Gary Bird shares a powerful front desk scripting hack that can significantly boost your new patient numbers—without spending a penny more on marketing.
Learn how simple changes to phone call scripts can transform your conversion rates. Gary walks you through: *The exact scripts your team should use to handle pricing and insurance questions. *How to effectively schedule appointments with a dual-alternate close. *The common mistakes most dental offices make on calls and how to avoid them.
Find out how one dental practice went from 51 to 88 new patients a month with this approach—no extra marketing dollars required!
Want the free scripts and training for your team? Comment below, and we'll send them your way. Don't miss this game-changing strategy to grow your practice!
Connect with our Host Here ⤵️ Gary Bird Owner of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#134 Does Location Make or Break Your Dental Practice?
28 Jan 2025
00:06:29
Does Location Matter in Dentistry? The Surprising Truth About Growing Your Practice In this episode of Dental Marketing Goat, Gary Bird dives deep into one of the most debated topics in the dental community: Does location matter for your dental office? Spoiler alert—yes, it does, but maybe not for the reasons you think! Gary explores why choosing the right location is critical to attracting new patients, building trust, and fostering long-term growth. From understanding traffic patterns to leveraging high-visibility retail spaces, this episode offers actionable insights for dentists looking to maximize their practice's potential.
Key takeaways include:
Why traffic flow and convenience are game-changers for patient acquisition.
The impact of visibility in high-traffic areas on patient trust and marketing ROI.
Real-life examples of how the wrong location can harm your practice.
Tips for selecting a location that aligns with your growth goals.
Don’t miss this episode if you’re a dentist or practice owner eager to level the playing field against the competition.
Connect with our Host Here ⤵️ Gary Bird Owner of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#133 Cutting Your Marketing Budget? Here’s Why It’s a Huge Mistake!
24 Jan 2025
00:10:49
In this episode of Dental Marketing Goat, host Gary Bird, Owner of SMC National, dives into a critical issue many dentists face: cutting their marketing budget during tough times. While it might seem like a quick fix to save money, this approach can backfire, leading to even bigger challenges down the road. Gary explores the mindset shift needed to focus on growing the top line rather than just cutting the bottom line, inspired by Henry Ford's famous quote: "Cutting marketing to save money is like throwing away your watch to save time."
Tune in to learn: *Why cutting your marketing budget hurts your practice’s growth. *Practical strategies to boost revenue without cutting corners: *Leveraging existing patient opportunities for high-value treatments. *Re-engaging dormant patients for cleanings and overdue treatments. *Improving front desk performance and scheduling efficiency. *Enhancing case acceptance and patient follow-ups for better results.
Whether you're a dentist struggling to balance your budget or looking to optimize your practice's profitability, this episode is packed with actionable insights to help you grow sustainably.
Connect with our Host Here ⤵️ Gary Bird Owner of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#132 Why We Give Away All Our Dental Resources for FREE!
22 Jan 2025
00:06:12
Why Do We Give Away All Our Resources for FREE? In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down why his team provides free marketing and training resources to dentists.
What You'll Learn: *The challenges most dental practices face with unanswered calls, untrained front desk teams, and low conversion rates. *Why SMC National creates high-quality training materials for marketing, phone handling, scheduling, treatment presentations, and more—and gives them away for free. *How these resources help practices grow, overcome operational gaps, and create opportunities for collaboration.
Whether you're struggling to afford professional marketing services or want to DIY your growth strategy, these free resources are designed to help your practice thrive.
Resources Mentioned in the Video: *Marketing calendars *Phone training *Customer service training *Internal marketing strategies *Treatment presentation techniques *Dropping insurance guidance *Key performance indicators (KPIs) to track
How to Get the Resources: 1. Drop a comment below saying, “Give me the resources.” 2. We’ll DM you a link to access them all in one place.
Connect with our Host Here ⤵️ Gary Bird Owner of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#131 The ONE Strategy Dentists Need to Grow Quickly!
21 Jan 2025
00:07:40
This Strategy Works for ALL Dentists! Whether You’re New or Experienced, You Will Grow! Are you a recent dental graduate wondering how to grow your practice? Or a seasoned dentist looking for a proven system to attract high-quality patients without relying on personal branding? In this episode of Dental Marketing Goat, Gary Bird dives into the ultimate growth strategy for dentists at any stage of their careers.
Learn the step-by-step approach to: *Attract new patients quickly using SEM (Search Engine Marketing) *Build trust with your patients through effective communication *Leverage patient referrals to grow your practice sustainably *Stack Google reviews to boost your online presence
Key Takeaway: Focus on solving patients' chief concerns, earn their trust, and watch your practice soar! Don’t miss this actionable episode designed to help you grow smarter and faster—whether you're fresh out of school or expanding your dental empire!
Have a question? Comment below or reach out—we love hearing from our listeners!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#130 Mastering Cost Per Patient: A Guide to Sustainable Growth
13 Jan 2025
00:11:55
What’s a Good Cost Per Patient? In this episode of Dental Marketing Goat, Gary Bird tackles one of the most frequently asked questions in dental marketing: What is a good cost per patient (CAC)? Whether you’re growing your dental practice or helping others grow theirs, understanding CAC is critical to making smart marketing decisions and maximizing ROI.
Gary breaks down: *What does cost per patient mean and how to calculate it properly? *The key factors that influence CAC, include marketing, call rates, and patient scheduling. *How competition, market dynamics, and team efficiency impact your results. *Real-life benchmarks for CAC and how they connect to ROI.
Are you tracking your CAC or ROI? Share your thoughts in the comments! Let’s build a stronger dental community together. Don't miss actionable insights to help your practice grow without overpaying for new patients. Hit LIKE, SUBSCRIBE, and turn on NOTIFICATIONS for more expert dental marketing tips! Got questions? Drop them in the comments, and we might feature them in an upcoming episode!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#227 From 17 to 30+ New Patients (Out-of-Network!)
12 Dec 2025
00:14:27
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt In this episode of Dental Marketing Goat, host Gary Bird sits down with Dr. Parth Patel to break down how he grew his fee-for-service dental practice without joining insurance networks. Dr. Patel shares the exact strategy he used to increase new patients from the teens to over 30 per month by focusing on value creation, team communication, and patient education. This conversation covers dental growth systems, fee-for-service marketing, new patient funnels, and how to attract PPO patients while staying out of network. You’ll learn how mindset, team training, scheduling systems, and community awareness drive predictable long-term growth. Watch now to discover proven strategies for scaling a dental practice profitably, regardless of market competition or insurance pressures.
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
#129 Cracking the Code: Attracting Patients Without Insurance
10 Jan 2025
00:11:55
3 Steps to Attract New Patients WITHOUT Insurance Struggling to grow your practice without relying on insurance-driven patients? In this episode of Dental Marketing Goat, Gary Bird dives into the proven 3-step strategy to help your dental practice thrive while targeting patients who aren't insurance-focused.
Key Takeaways: 1. Marketing & Targeting: Learn how to attract the right patients by aligning your marketing with their needs and strategically targeting your ideal demographics. 2. Motives & Training: Discover how to align with patient motives, train your team effectively, and ensure your office is set up for success. 3. Money & Timing: Implement payment options and optimize timing to meet patient expectations and close more treatments.
Whether you're considering dropping insurance or simply want to grow your fee-for-service base, this episode is packed with actionable tips and insights to help you succeed.
Want to access exclusive resources mentioned in the video? Comment “MAPS” to discover your ideal patient demographics! Comment “PHONES” to get our free phone training course! Don’t forget to LIKE, SUBSCRIBE, and TURN ON NOTIFICATIONS for more free dental marketing strategies that can transform your practice!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#128 Firing Your 7th Marketing Company? Here's the Hard Truth
09 Jan 2025
00:08:05
Firing Your 7th Marketing Company? It’s Time to Face the Truth In this episode of Dental Marketing Goat, host Gary Bird uncovers the harsh reality behind a dental practice that has gone through seven marketing companies—and is still failing. Spoiler alert: it’s not the marketing that’s broken. Discover why focusing on shiny new trends without mastering the basics is a recipe for disaster. Learn how poor phone skills, lack of team training, and avoiding accountability can sabotage even the best marketing efforts. Ready to turn your practice around? Gary shares free resources like phone scripting training, customer service tips, and treatment presentation courses that can help your team succeed—if you’re willing to put in the work. Don’t blame marketing if you’re not holding your team accountable. Watch now and take the first step toward real growth!
Resources Mentioned: Comment below to access free tools for your team. ✅ Phone answering scripts ✅ How to get more patient referrals ✅ Customer service training ✅ Going out-of-network course ✅ Treatment presentation course
Subscribe for more insights to help your dental practice thrive!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#127 5 Questions to Spot Perfect Dental Marketing Partner
07 Jan 2025
00:11:20
Looking for the PERFECT dental marketing partner in 2025? Before you sign on the dotted line, there are 5 key questions you MUST ask to ensure your practice grows and thrives!
In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down the critical questions that will help you avoid costly mistakes and find the right marketing partner tailored to YOUR practice needs. From defining success metrics to improving team performance, this is the guide every dentist needs to make smarter marketing decisions.
Highlights: 1. How to define success for your dental practice and align with a marketing partner. 2. The secret to tracking marketing patients vs. patient referrals. 3. Why operational performance is key to marketing success. 4. Proven strategies to lower your cost per patient. 5. What to expect in the first 90 days with a new marketing partner.
Don’t just guess—know how to measure and track what works for your practice! Share your thoughts: Did we miss any important questions? Drop them in the comments below! Subscribe for more tips to level the playing field against the big guys and grow your practice in 2025!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
_________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
EOY Episode: We Made the 2025 Dental Marketing Plan so You Can Just Copy Us
20 Dec 2024
00:51:20
2025 Dental Marketing Plan: Copy Us for Success!
In this jam-packed episode, we dive deep into the State of Dental Marketing 2025 Report—covering EVERYTHING you need to scale your practice and thrive in the ever-changing dental landscape!
Topics We Cover: ✅ Top industry trends shaping dentistry ✅ How AI is revolutionizing dental marketing ✅ Changing patient expectations & treatment acceptance strategies ✅ Recare and retention tips to keep your schedule full ✅ The essential KPIs every dental practice MUST track ✅ Proven growth playbooks and FREE training resources
What You’ll Learn:
We’re leveling the playing field for dental practices by sharing data-driven insights and step-by-step solutions. Whether you’re a solo practitioner, a growing DSO, or just starting, this video is packed with strategies that work for every practice size!
We’re giving away: ✅State of Dental Marketing 2025 Report ✅Proven scripts to convert calls into appointments ✅Training tools to maximize your ROI and patient experience
Don’t miss this episode! Get everything you need to optimize operations, outsmart challenges, and dominate your market.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
Achieving 100% Case Acceptance in Dentistry Is 100% case acceptance in your dental practice truly possible? In this transformative episode, we challenge conventional thinking and introduce a game-changing mindset shift that makes this goal attainable—without the stress or pressure.
Join host Gary Bird as he breaks down the revolutionary concept of lifetime case acceptance inspired by the late, great dental consultant Greg Stanley. Learn how addressing a patient’s chief concern and ensuring their next hygiene appointment can unlock long-term loyalty, referrals, and unparalleled growth for your practice.
What You’ll Learn in This Episode: *The paradigm shift to redefine case acceptance. *Why addressing the chief concern is key to patient retention. *How lifetime value and patient referrals drive exponential growth. *Simple, stress-free conversations that build trust with your patients.
This episode will not only change the way you think about case acceptance but also transform your team’s workflow, patient relationships, and overall practice success. Don’t miss out! Like, comment, and subscribe to join the conversation. Share your thoughts below—does this approach align with your practice, or do you have a better way?
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#125 Should Every Dentist Build a Personal Brand? Here’s the Truth
16 Dec 2024
00:11:23
Personal Branding for Dentists: Game-Changer or Overhyped? Is building a personal brand worth your time and effort as a dentist? In this episode of Dental Marketing Goat, we tackle the big question: Should dentists focus on personal branding, or is it just another time-consuming trend?
We break it down with real-life examples, including: *The difference between building a brand for patients vs. dentists. *Why your goals and audience dictate your branding strategy. *The hidden costs of personal branding and whether it delivers results. *Practical tips for dentists considering this journey.
From marketing gurus’ advice to lessons from the most-followed dentists like The Bentist, we explore what works, what doesn’t, and how to decide if personal branding is right for you. Whether you’re looking to attract local patients, grow a multi-location practice, or influence the dental community, this episode has insights tailored to your goals.
Don’t miss out—subscribe for more dental marketing strategies! Drop your thoughts in the comments: Are you building a personal brand?
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#124 The Tech Revolution in Dentistry: Don't Get Left Behind
13 Dec 2024
00:13:36
Transform Your Dental Practice with Technology: The Future of Automation & KPIs In this episode of Dental Marketing Go, Gary Bird is joined by Dee Fischer and Jill Nesbitt to discuss the future of dental practice management, focusing on how technology and automation can solve the common struggles many dental offices face. From improving profits to managing a growing team, the conversation dives deep into leveraging tech to streamline operations and boost efficiency.
Key Topics: ✅ The power of KPIs and how to use tech to track performance. ✅ Understanding how automation can solve staffing shortages and reduce overhead costs. ✅ Real-world insights into scaling your dental practice with data-driven decisions. ✅ The importance of motivating your team and ensuring technology sticks in your practice. ✅ How to make the most of the technology you already have.
Get ready for an exciting and insightful discussion that will help you rethink how to run your practice, improve patient care, and increase profitability. And don’t miss out on the Tech-Driven Success Event in Atlanta, happening February 7th, where you’ll get hands-on strategies from Dee and Jill on how to leverage tech and automation for your practice’s success.
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#123 150% NP Growth, but Fired Anyway: The Hard Truth
10 Dec 2024
00:08:27
How I Got FIRED After 150% New Patient Growth YOY Imagine growing a client’s new patients by 150% year-over-year—only to get fired. That’s exactly what happened. In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down the lessons every dental office can learn from this surprising story.
Here’s what you’ll learn: *Why rapid growth isn’t always enough to keep a client relationship strong. *The crucial role of ROI tracking and the hidden pitfalls of delayed results. *How block scheduling and same-day treatment can transform your patient experience—and your practice's bottom line. *Why patient convenience is the ultimate key to success in today’s dental industry.
Pro Tip: Small tweaks to your scheduling and patient flow can make or break your ROI—don't miss these actionable insights! Don’t just grow—grow smart. Hit play to learn how to create a seamless patient journey and avoid the mistakes that led to this surprising outcome.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#122 Get Your BEST Google Reviews to Show Up FIRST!
09 Dec 2024
00:07:52
Get Your BEST Google Reviews to Show Up FIRST! When potential patients search for a dentist, your Google reviews are often the first impression they get. But here’s the challenge: even with hundreds of glowing reviews, one negative review can steal the spotlight at the top. In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, reveals how Google’s review algorithm works and shares actionable strategies to ensure your top reviews take center stage.
Here’s what you’ll learn: *Why Google prioritizes “relevance” over recency in reviews. *How to promote your best reviews to show up first. *A step-by-step guide to leveraging likes, comments, and photos to boost review visibility. *How to flag and manage bad reviews without violating Google’s policies.
Pro Tip: This hack doesn’t require expensive tools—just a smart strategy and teamwork! Ready to make your best reviews shine? Watch the full episode and take control of your online reputation today. Don’t forget to comment below with “Thanks, Gary!” if you found this helpful, and let us know your biggest review challenges.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
Increasing your Google reviews isn’t just about earning five stars—it’s the #1 way to attract new patients, boost referrals, and build a thriving dental practice. In this episode of Dental Marketing Goat, Gary Bird, CEO of SMC National, breaks down the secrets to doubling your Google reviews and why it’s the game-changer your practice needs.
Here’s what you’ll learn: *Why the number of reviews matters more than the star rating. *How to motivate your team (not your patients!) to collect more reviews. *Proven strategies to double your Google reviews—even in competitive markets. *Common pitfalls to avoid, including the #1 mistake that could hurt your reputation.
Ready to grow? Download our FREE guide to learn actionable tips and tools for skyrocketing your Google reviews in 2025! Comment "Google Reviews" below to get it.
Don’t miss out—this episode is packed with insights to help you level the playing field against bigger competitors. Whether you’re aiming for 300, 600, or 1,200 reviews, this step-by-step strategy will help you get there!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, host Gary Bird breaks down a surprising truth about dental marketing ROI and what actually drives long-term practice growth. Using real data from high-performing dental offices, Gary explains why low short-term ROI can still lead to massive production increases when new patients re-care and continue treatment over time. You’ll learn how re-care rate, patient retention, and lifetime case acceptance create far more value than short-term treatment spikes. This episode also covers strategies for increasing case acceptance, financing options like Cherry, and how to turn small treatment plans into complete care over 12–24 months. Watch to discover the hidden metrics that fuel predictable, sustainable dental practice growth.
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
#120 7 Marketing KPIs You Must Have to Grow in 2025
05 Dec 2024
00:13:03
Struggling to grow your dental practice? In this episode, Gary Bird reveals the 7 essential KPIs every dentist must track to ensure growth in 2025. Learn how to identify bottlenecks in your marketing, front desk operations, and patient retention with data-driven insights. Stick around to get a free PDF guide to implement these KPIs and take control of your practice's success!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#119 2025 Internal Marketing Calendar with Templates!!
04 Dec 2024
00:05:15
Looking to grow your dental practice effortlessly in 2025? In this episode, Gary Bird unveils a free 12-month marketing calendar packed with ready-to-use content and templates designed to help you engage your current patients and boost production. Discover simple, cost-effective marketing strategies for the people who already love your practice and grow your business without breaking the bank.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#118 The Script You NEED to Stop Losing Patients Over Pricing
14 Nov 2024
00:06:36
Do your dental office calls often start with, 'How much does it cost?' In this episode, Gary Bird tackles the critical issue of handling pricing questions over the phone—a question that can make or break your patient acquisition! Did you know that mishandling this common inquiry could lead to a 50% loss in new patients? Gary shares a proven script designed to help your team confidently answer pricing questions without actually quoting a price, keeping the focus on patient care and making each call count.
Gary emphasizes that with the right training and response techniques, dental teams can turn pricing inquiries into booked appointments, maximizing both marketing budgets and patient retention. Tune in to learn the exact script you need to increase patient conversions, train your team, and avoid losing valuable opportunities. Perfect for any dental professional ready to boost their practice’s success by handling calls like a pro!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#117 The 37-Point Checklist You NEED for Explosive Growth
13 Nov 2024
00:11:09
Ready to supercharge your dental practice’s growth? In this episode, Gary Bird unveils a powerful 37-point checklist designed specifically to drive success in dental marketing. Dive into the essentials of creating a clear growth marketing strategy that helps you understand patient buying cycles, making it easier to attract and retain more patients. Gary emphasizes the impact of Google reviews and a well-optimized website in boosting your practice’s online visibility and credibility.
This checklist breaks down the key areas where dental practices should focus for effective patient acquisition and sustainable growth. From improving digital presence to refining patient communication, this episode is packed with actionable insights for dental professionals looking to enhance their marketing game and maximize return on investment.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
We're looking for five offices to join an exciting case study aimed at doubling your new patient numbers. To kick things off, we're offering a supplementary budget to help you get started.
Criteria for Participation: *Eager to Grow *Coachable *Have a Team *Open to Feedback *Willing to Test New Strategies
If this sounds like your office, comment below, and I'll set up a time to chat. We're selective and only accepting offices committed to doubling their new patients.
We'll review several factors to ensure your market is set up for success, including: *Market Competition *Income Levels *Treatment Types *Population *Patient Acquisition Costs
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Website: https://smcnational.com/ Website: https://thegarybird.com _________ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
Looking to boost ROI in your dental practice's marketing? In this episode, Gary Bird shares a simple proven strategy for increasing returns by focusing on team training and improving treatment acceptance rates. Gary emphasizes the critical role of well-trained treatment coordinators in converting patient interest into action, outlining steps that dental practices can take to see immediate ROI Boost.
Plus, he's offering a free training course designed to help practices optimize team efficiency and drive growth.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#114 My Proven System for Landing More Smile Makeover Clients FAST! (Step by Step)
08 Nov 2024
00:23:41
Dr. Jacob Berger, owner of Smiles at Lakewood Ranch, returns to the show to share why he built an entire online course about smile makeovers, what he’s learned in almost a decade as a smile makeover dentist, and what you need to do to get more smile makeover cases.
Connect with our Guest Here ⤵️ Dr. Jacob Berger Smile Makeovers| Esteem Dental Implants Provider
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
Ready to supercharge your dental practice in 2025? In this episode, Gary Bird dives into the 9 essential Revenue Generating Hacks every dental professional needs to know to stay ahead. Discover proven strategies to increase patient flow, maximize revenue, and keep your schedule fully booked in the coming year!
Gary breaks down why planning for 2025 starts NOW. Learn how to: * Expand your schedule availability to meet patient demand. * Use patient financing tools effectively to encourage treatment acceptance. *Re-engage patients with unscheduled treatments to unlock hidden revenue potential.
If you’re looking to elevate your practice and secure long-term growth, this episode is packed with actionable insights to help you succeed. Don’t wait until 2025 to start making changes—watch now to get the inside scoop on what’s working and what to avoid.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
In today’s show, Gary will go over a question that someone dropped in his Growth & Marketing group about high-income patients. Gary will share the three steps you MUST do to win and share the nuances of high-income vs low-income. He also will give away a FREE treatment acceptance course you must have to win in high-income areas.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!
📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.
The poll closes at midnight on December 31, 2024. Results will be released on February 19th.
Thank you for being part of our community and helping us reach new heights in dental marketing and education! _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
Did you know that the average dentist in America loses 80% of their new patient leads before stepping into the office? In this episode, discover why these potential patients are ending up in other practices—and learn how to keep them coming to yours instead! Gary Bird uncovers effective, budget-friendly strategies that any dental practice can implement to capture and retain more patients without breaking the bank.
Gary explains how small, actionable changes can significantly prevent patient loss and create a strong patient acquisition pipeline. This episode covers practical ways to ensure more patients choose your practice, from improving call responsiveness and reducing wait times to leveraging powerful tools like Google reviews and retargeting. By understanding the most common reasons patients drop off, you’ll be better prepared to meet their expectations and create a more efficient, patient-focused practice.
Don’t let your new patient opportunities slip away—learn how to make every marketing dollar count! Watch the episode now and start implementing these easy, effective strategies today.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
📥Free Resource: https://go.smcnational.com/resources/growth-accelerator-package 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt Your path to scale comes down to five core components. Together, they make a simple growth system for your practice. 1. Ready to Grow in 2026 Checklist A readiness assessment to make sure your team and systems can handle more volume. Fix the gaps now, not after patients start slipping. 2. Marketing Scorecard + KPI Tracker (Google Sheet) A simple tracker for the numbers that actually move the needle, leads, calls, booked appointments, show rate, new patients, production, and ROI. 3. Dental Practice Goal Calculator The math behind your new-patient goals and production growth targets. If you do not know the number you’re chasing, you will guess, and guessing loses. 4. 50-Point Marketing Optimization Checklist An audit tool that shows what’s broken or missing in your marketing before you spend more money trying to “scale.” 5. Q4 Practice Growth Audit (Free 15-minute call) A quick discovery call to spot growth opportunities, review your market and competition, and set benchmarks for your location. No strings attached.
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
#110 The Truth About Scaling: 5 Reasons Group Practice Marketing Falls Flat
29 Oct 2024
00:16:05
Looking to elevate your group dental practice’s marketing strategy? In this episode, Gary Bird dives into essential marketing insights specifically for group practices, sharing expert tips on optimizing your budget and maximizing patient profitability. Discover the five key factors that can set your marketing efforts up for long-term success!
Here’s what you’ll learn: * How to understand and leverage buying cycles for better patient targeting * The importance of knowing your cost per acquisition and lifetime value * Proven strategies to allocate your marketing budget effectively * Insights on tracking patient profitability to make data-driven decisions
Whether you’re scaling up or refining your approach, this episode is packed with actionable tips to help your group practice grow and thrive!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#109 Stop Paying for Marketing! How to Grow Your Practice with Referrals
19 Oct 2024
00:09:56
Want to grow your dental practice without spending on paid marketing? In this episode, Gary Bird shares powerful strategies to help your practice thrive using patient referrals and organic growth. Learn how to build a referral machine, enhance the patient experience, and leverage Google reviews to attract new patients.
Here’s what you’ll discover:
*How to generate patient referrals and grow your practice *The key to creating an exceptional patient experience that drives referrals *Why Google reviews are crucial for boosting your practice’s visibility *Tips to motivate your team and make referral marketing a success
BONUS: Get access to Gary’s FREE training course, designed to help you implement these strategies effectively—don’t miss out!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#108 Why You’re Missing the Right Patients: Fix Your Targeting Now!
18 Oct 2024
00:09:57
In this episode, we’ll dive into the secrets of properly targeting new patients and unlocking the power of data to attract the right ones for your practice. Discover why your current strategies might be missing the mark and learn new, cutting-edge approaches to reach the patients you want. You’ve never used data in your marketing like this before—don’t miss out on the opportunity to revolutionize your patient acquisition process!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#107 Surviving Election Season: How to Protect Your Practice from the $12B Ad Surge
17 Oct 2024
00:10:13
In this episode, Gary Bird discusses the significant impact of the 2024 election on dental practices, particularly how political advertising can affect patient behavior and spending. He emphasizes the importance of proactive marketing strategies to mitigate potential downturns in patient engagement and treatment acceptance during election years. Gary provides actionable insights on leveraging end-of-year benefits and engaging patients with unscheduled treatments to maintain practice growth despite external political pressures.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
In this episode, Gary Bird discusses the critical importance of establishing a robust marketing budget when launching a new dental practice location. He shares insights on the common pitfalls of underfunding marketing efforts and provides a framework for determining appropriate marketing expenditures. By comparing the marketing budgets of larger competitors like Heartland, he emphasizes the need for strategic planning and targeted spending to ensure successful patient acquisition and practice growth.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#105 Don't Sign That Contract! 3 Red Flags Every Dentist Must Know
11 Oct 2024
00:09:44
In this episode, Gary Bird discusses the critical aspects of dental marketing contracts, focusing on the red flags that practitioners should be aware of. He emphasizes the importance of avoiding long-term contracts, auto-renew clauses, and non-disparaging agreements. Gary also highlights the need for marketing companies to be willing to work with clients on existing contracts and provide resources for those who may be stuck in unfavorable agreements.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#104 Is Now the Right Time to Start a Group Practice? What You Need to Know
10 Oct 2024
00:05:58
In this episode, Gary Bird discusses the current landscape of the dental industry, particularly focusing on whether now is the right time to start a group dental practice. He introduces an upcoming virtual event that will cover various aspects of expanding a dental practice, including attracting and retaining associates, marketing strategies, and growth planning. The event promises valuable insights from industry experts and offers attendees the chance to earn CE credits for a nominal fee.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#103 7 Critical Steps to Stop Wasting Money on Dental Ads
09 Oct 2024
00:10:55
In this episode, Gary Bird discusses the challenges and strategies surrounding paid advertising in the dental industry. He emphasizes that many dental practices have failed with paid ads due to a lack of understanding and proper execution. Bird outlines seven essential components for successful paid advertising, including understanding different ad platforms, optimizing websites, setting up Google My Business correctly, tracking conversions, and ultimately turning marketing patients into referrals. Gary highlights the importance of adapting to changing consumer behaviors and the competitive landscape in the dental market.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#102 10 Deadly Marketing Mistakes Dentists Make (and How to Fix Them)
08 Oct 2024
00:18:54
In this episode, Gary Bird discusses the top 10 marketing mistakes that dentists make which hinder their growth. He emphasizes the importance of removing barriers for patients, the significance of online presence and reviews, and the necessity of effective communication and scheduling. Each mistake is explored in detail, providing insights and actionable advice for dental practices to enhance their marketing strategies and ultimately drive growth.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#101 The #1 Mistake That Can Sink Your New Practice (And How to Avoid It)
05 Oct 2024
00:14:14
Starting a new practice is exciting but can also be overwhelming! There’s so much to think about, and marketing often gets left behind. The last thing you want is to open your doors and not have enough patients to keep you busy! In this episode, we'll dive into everything you need to set up your practice for success—from naming your practice and building a brand to creating a solid online presence!
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt In this episode, Gary Bird breaks down the major announcement that Sam Altman and OpenAI are preparing to roll out ads inside ChatGPT responses and what this means for dental marketing. Gary explains how AI search behavior is shifting, how ChatGPT could become the next Google, and why this change could transform how dental offices attract new patients. This episode covers the impact of AI-driven local advertising, new patient acquisition trends, and how dentists should prepare for the next wave of marketing technology. If you want to stay ahead of the competition and understand how AI and ChatGPT ads will reshape dental growth, this update gives you the strategy and insights you need. Stay tuned for more guidance on how to use AI tools to drive predictable new patient flow into your practice.
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
In this episode, Gary Bird discusses the critical role of SEO in the dental industry, sharing his personal experience of nearly losing his business due to sudden changes in Google's SEO rules. He emphasizes the importance of having a predictable marketing strategy that combines SEO and Google Ads to ensure a steady flow of new patients and business stability. The conversation highlights the evolving nature of SEO and the risks associated with relying solely on it for business growth.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#99 How to Double Your New Patient Count in One Month
03 Oct 2024
00:13:20
In this episode, Gary Bird discusses the significant impact of effective marketing strategies on dental practices, highlighting a case where a client doubled their new patient count in just one month. He emphasizes the importance of seeking advice from experienced marketers rather than relying solely on traditional practices. The conversation delves into the effectiveness of discounts and specials in attracting new patients, the misconceptions surrounding patient perceptions of pricing, and the necessity of targeted marketing efforts to achieve growth in dental practices.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
#98 3 Main Reasons Why Dental Practices are NOT Growing
02 Oct 2024
00:28:13
In this episode, Gary Bird discusses the primary reasons dental practices struggle to grow and how to identify accountability within marketing, teams, and leadership. He emphasizes the importance of working with dental-specific marketing companies, holding teams accountable for their performance, and the role of the doctor in fostering a growth-oriented environment. The discussion also covers the significance of patient referrals and implementing effective systems to enhance practice performance. Gary concludes by introducing a software solution that helps visualize accountability and growth metrics.
Connect with our Host Here ⤵️ Gary Bird Founder of SMC National
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.