Decoding Commerce - dear digital

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#56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce

Saison 1 · Épisode 56

lundi 2 juin 2025 • Durée 28:33

In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing Horizon themes with enhanced design and customisation options designed to reduce the need for extensive custom development.

The biggest change? The integration of AI, noticeably impacting the storefront with features like the AI builder for blocks that allows users to create custom sections using natural language prompts. They also touch on the future of commerce moving towards conversational interfaces powered by LLMs, with Shopify building core components and APIs to ensure products are accessible across various channels and introducing the Knowledge Base app to provide brand context for these interactions.

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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#55 Talk with Clio | Mastering B2B relationships in fashion retail

Saison 1 · Épisode 55

mardi 20 mai 2025 • Durée 44:04

In this episode of Decoding Commerce, we sit down with Pascale Staelens from Clio, a fashion veteran with almost 30 years in the industry. Pascale offers insights into the evolution of fashion retail, drawing on her experience with Belgian brands like American Outfitters, Scapa, and Belhose, before joining Clio, the affordable luxury bag brand founded in 2011. Clio (formerly Clio Goldbrenner) recently underwent a rebranding to make the brand more international.

John and Pascale chat about Clio's multi-channel sales strategy and its large and loyal B2B network, explaining its crucial role in brand success and product understanding, and the importance of building personal partnerships with resellers.

Pascale also discusses the essential role of the online store, but also highlights the continuing need for a physical presence, and how pop-up stores serve as a ideal mix of revenue, marketing, visibility, and credibility.

Pascale is convinced that the future of fashion retail lies in embracing a mix of channels - B2B, online, and physical - to allow customers to see, feel, and experience the product. An enticing episode!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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#54 Talk with AO76 | Beyond trends: how to run a sustainable Belgian fashion brand

Saison 1 · Épisode 54

jeudi 27 mars 2025 • Durée 56:22

In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the third-generation CEO, transitioned from a childhood involvement to leading the company with a focus on empathetic leadership and a strong team culture.

We explore the brand's journey since its inception in 1976, and its later shift to the AO76 Kids Fashion label, and talk aout AO76's omni-channel retail strategy, balancing the importance of physical stores for customer experience and brand image with online expansion for international markets, while carefully navigating partnerships with B2B retailers and marketplaces.

Join us as we uncover the story of AO76's growth and Gaspard's vision for maintaining a successful Belgian fashion brand.

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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#53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses

Saison 1 · Épisode 53

mardi 18 février 2025 • Durée 41:42

In this podcast episode, we interview Dimitri Devroe, who is specialized in helping direct-to-consumer commerce brands scale with paid advertising and retention strategies. Together, they explore the challenges of rising acquisition costs and strategies to tackle them. Dimitri shares his insights on leveraging various marketing channels, the importance of creative content, and the necessity of a well-structured data setup. A must-listen for every D2C commerce brand looking to grow!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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#52 Deep Dive with Firmhouse | Recurring online commerce

Épisode 52

mercredi 15 janvier 2025 • Durée 38:05

In this episode, we take a deep dive with Bob Jansen, co-founder of Firmhouse, a long-standing and valued partner of ours. Firmhouse helps businesses launch and grow subscription-based models with ease. Their platform simplifies testing ideas, launching quickly, and building steady recurring revenue.

We explored the different types of subscription models and their benefits, the crucial role of customer experience in subscriptions, and how some of our mutual clients successfully structure their recurring business models.

Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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#51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand - Live session

Épisode 51

mercredi 4 décembre 2024 • Durée 01:00:41

This episode is the recording of the final European Commerce Summit 2024 session: A conversation between Dimitri O, founder of Loop Earplugs and John-Morgan Galeyn, founder of dear digital. Together they uncover the journey of Loop Earplugs. From tackling tinnitus to creating stylish, functional earplugs, Dimitri shares the journey of building a brand that redefined hearing protection.

We dive into:

The origins of Loop and its innovative design.
Navigating challenges during rapid growth and scaling.
Pivoting during COVID to discover new markets and use cases.
How Loop’s marketing strategies, including Meta Ads, fueled exponential growth.
Lessons on hiring, company culture, and leadership.

Whether you’re an e-commerce founder, entrepreneur, or fan of innovative brands, this episode is packed with actionable insights and inspiration.

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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#50 Deep Dive with Benjamin Lang | The future of Shopify: Focus on commerce, B2B, enterprises and AI

Épisode 49

mercredi 12 juin 2024 • Durée 01:01:54

In our latest podcast episode with Benjamin Lang, we dove deep into the world of Shopify and the impact of AI on commerce. We explored the importance of balancing technological complexity with human involvement, creating personalised experiences, and the evolution of commerce in the digital age. With insights on headless solutions, b2b market opportunities, and the power of customer data, you'll be equipped with insights to face what's next. Join us on a journey from technology, over sustainable business impact to your destination: Ahead of the curve.

Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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#49 Talk with Marie-Stella-Maris | Making eco-conscious waves in the lifestyle industry

Épisode 49

mercredi 29 mai 2024 • Durée 01:05:40

In our episode with Micha Medendorp, we discover the mission-driven journey of Marie-Stella-Maris, a company committed to providing clean drinking water and sustainability. From innovative product strategies to social impact, we explored the company's expansion into body care and home fragrances, and how it's making a remarkable difference in deprived communities. We also uncovered the CEO's transition from CMO to leading a brand-driven enterprise. Join us as we unravel the inspiring story and growth of this socially conscious brand.

Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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#48 Talk with Mud Jeans | A denim revolution: Innovating fashion sustainability

Épisode 48

mercredi 1 mai 2024 • Durée 01:02:32

Join us in this enlightening episode as we dive into the world of sustainable fashion with Bert van Son, the visionary founder of Mud Jeans. From discussing the challenges of sustainability to the journey of creating a 100% post-consumer waste pair of jeans, this conversation covers it all. Bert's insights into the fashion industry, the commitment to sustainability and transparency, and the shift in management make this a must-listen for anyone passionate about ethical and innovative business practices.
Get ready to be inspired as we explore the intersection of fashion, sustainability, and entrepreneurship.

Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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#47 Talk with Dopper | Saving the planet, making millions

Épisode 46

mercredi 17 avril 2024 • Durée 01:12:32

In today's episode we're shedding light on the journey of Dopper—the revolutionary bottle company on a mission to promote tap water and combat single-use plastic. We discover the tenacious spirit of Merijn, Dopper's founder, whose personal crusade against plastic waste birthed an iconic product that's as functional as it is a conversation starter. He revealed the challenges of international expansion, the pivotal shift from nonprofit ideals to impactful social enterprise, and the innovative strategies they've adopted, like the Olympic plan model, to stay aligned with their ambitious environmental goals. Thriving amidst a rapidly evolving business landscape, Dopper stands as a testament to the power of aligning purpose with practice. Join us to explore the triumphs, setbacks, and insights from a brand that's reshaping how we think about sustainability, one bottle at a time. Stay tuned, stay inspired.

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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