The Billionaire Brain® Podcast by Dawn McGruer, a top 3% globally ranked podcast with 25K+ downloads per episode across 32+ countries — your neurological upgrade for how the 1% think, lead and build wealth.
Explores how successful founders think, scale, build wealth and create businesses that give them more freedom, not more complexity.
Dawn is the Forbes Books author of The Billionaire Brain® (coming 2027), a 5× founder, keynote speaker and business growth strategist specialising in founder and wealth psychology, business scaling and licensing.
Each episode goes beyond traditional business strategy to explore the psychology, behaviours and decisions behind extraordinary growth.
Expect conversations around:
• Founder psychology and wealth psychology
• Scaling businesses beyond the founder
• Building £100K months and beyond
• Leveraging expertise, IP and intellectual property
• Licensing and recurring revenue
• Leadership and decision-making
• Neuroscience, identity and high performance
• Wealth, health, happiness and freedom
Alongside Dawn's insights, you'll hear candid conversations with successful founders, entrepreneurs, investors and experts about what really happens behind the numbers.
The Billionaire Brain® — Think better. Feel richer. Live happier.
Discover more at TheBillionaireBrain.com & DawnMcGruer.com
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Données mises à jour le 24/09/2026
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Ep 196 - Why Successful Women Make Money but Don’t Build Wealth with Michelle Taylor
Épisode 196
mercredi 2 septembre 2026 • Durée 29:41
Ep 196: Why Successful Women Make Money but Don’t Build Wealth — with Michelle Taylor
Building a successful business and building personal wealth are not the same thing.
In this episode of Dawn of a New Era: The Billionaire Brain Podcast, Dawn McGruer is joined by Michelle Taylor, founder of Women in Wealth, host of Talk Wealthy to Me, and a licensed wealth manager specialising in working with business owners.
Michelle’s own journey into wealth management was anything but conventional. After changing career direction, moving to Italy and experiencing failed business ventures, she eventually discovered that those experiences had uniquely equipped her to help women understand money, investing and wealth creation.
Dawn and Michelle explore one of the biggest financial challenges facing successful founders: how to turn business success into personal wealth.
Michelle explains why your company should never be your entire retirement or wealth-building strategy, why founders need to start building assets outside their businesses from the beginning, and how to think differently about cash once your company becomes profitable.
They also dive into the psychology behind money. Michelle shares how our personal money stories can shape the level of wealth we allow ourselves to create, while Dawn discusses wealth identity, founder conditioning and why increasing your income does not automatically change your financial behaviour.
In this episode, you’ll discover:
Why making more money doesn’t automatically mean you’re building wealth
When founders should start investing outside their business
Why Michelle believes you need an “and” mindset rather than an “or” mindset with business and personal wealth
How to decide when to take money out of your business and deploy it elsewhere
Why successful founders need to understand their operating cash “floor”
How money stories and wealth identity can quietly limit financial growth
Why passive income can completely change the way you think about financial freedom
The growing interest in private credit, private equity and alternative investments
Why women may be holding significantly more cash than they actually need
The three wealth rules Michelle believes every female founder should consider
Why wealthy people learn to treat money as a tool rather than an emotional decision
How compounding can transform both your finances and your behaviour
Why talking openly about money may be one of the simplest ways to improve your financial education
Michelle also shares the uncomfortable moment that changed her relationship with money forever: returning from Italy at 26 and discovering she didn’t have enough money available to buy a $4 magazine. That experience became one of the catalysts behind the work she does today helping women create their own wealth journeys and build generational wealth.
Her final message is simple: talk about money.
Ask questions. Talk to your friends. Find out what other people are learning, investing in and doing with their money. You don’t know what you don’t know — and one conversation could change the financial trajectory of more than one woman.
Connect with Michelle Taylor
Instagram: @itsShellTaylor
Women in Wealth: @women_in_wealth
Podcast: Talk Wealthy to Me
Website: womeninwealth.co
🎧 Subscribe to Dawn of a New Era: The Billionaire Brain Podcast for conversations around founder psychology, neuroscience, wealth, identity and the thinking behind extraordinary success.
This podcast uses the following third-party services for analysis:
Podkite - https://podkite.com/privacy
Ep 195 - How Molly Stovold Built a £611K Business in 7 Months Using LinkedIn
Épisode 195
mercredi 26 août 2026 • Durée 37:54
How Molly Stovold Built a £611K Business in 7 Months Using LinkedIn
What if your personal brand could become your most powerful client acquisition channel — without paid ads, cold outreach or constantly launching?
In this episode of Dawn of a New Era: The Billionaire Brain Podcast, Dawn sits down with Molly Stovold, founder of Setting Pretty, to unpack how she built a £611K business in just seven months, driven by inbound marketing and LinkedIn.
Molly’s journey hasn’t been straightforward. After building her first LinkedIn account to almost 10,000 followers, she was hacked and lost everything. Instead of walking away, she started again — rebuilding her audience from zero to more than 80,000 followers and proving that a powerful personal brand can be rebuilt.
When motherhood changed the way Molly wanted to work, she spotted a new opportunity. Her existing students were getting results from LinkedIn but struggling with the sheer amount of time required to manage it. That demand became the foundation for her agency, which quickly scaled through inbound leads rather than advertising or outbound sales.
In this episode, we talk about:
How Molly built a £611K agency in seven months
Why LinkedIn is the vessel, not the strategy
How a strong personal brand creates inbound demand
The difference between content that gets attention and content that gets clients
Why founders get stuck creating only TOF, MOF or BOF content
Molly’s recommended content mix when building your first 10K relevant followers
How to create bottom-of-funnel content through case studies, pain points and storytelling
Why LinkedIn creators should increasingly optimise for saves AND sends
The rise of contrarian, reframe and “educational maxing” content
Why your stories may be far more commercially valuable than another infographic
The danger of allowing AI to remove your personality from your content
Why Molly starts with the founder’s
Molly’s LinkedIn Content FunnelThe LinkedIn Strategy Molly Thinks More Founders NeedFrom Hustle to LifestyleMolly’s One Piece of LinkedIn AdviceAnd finally…Connect with Molly StovoldSupport the PodcastThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
Ep 194 - Lauren Tickner Shares Why a Million Followers Can Still Make You Less Than $10K a Month
Épisode 194
mercredi 12 août 2026 • Durée 47:43
Lauren Tickner: Why a Million Followers Can Still Make You Less Than $10K a Month
A huge audience doesn’t automatically build a valuable business.
In this episode of Dawn of a New Era: The Billionaire Brain Podcast, Dawn McGruer sits down with entrepreneur Lauren Tickner for a refreshingly candid conversation about personal branding, social media, AI, scaling and what success really looks like once you've already made the money.
Lauren has built three seven-figure businesses and became a millionaire at 23 — but some of her biggest lessons have come from questioning the very strategies that helped her get there.
She reveals why she now sees the traditional personal brand as potential “golden handcuffs”, including the story of a former client with more than one million followers who was making less than $10K a month.
Lauren also shares what happened when she lost access to her 128,000-follower Instagram account and 50,000-follower Facebook profile for months — and why her business carried on regardless.
Her philosophy? Stop thinking about social media and start thinking about business media.
Dawn and Lauren explore why follower count is a poor measure of commercial success, how micro-niche authority can outperform mass influence, and why every piece of content needs a clear connection to what your business actually sells.
They also get into Lauren's dramatic shift from 47 employees to just four, how AI has helped her build a leaner and more profitable company, and why scaling doesn't necessarily mean more people, more clients or more complexity.
Lauren openly shares the less glamorous side of entrepreneurship too — burnout, refunding more than $400K in clients she no longer wanted to work with, a Black Friday campaign that generated virtually nothing, and one hiring decision she estimates cost the business millions in opportunity.
In this episode, you'll discover:
Key momentsConnect with Lauren TicknerSupport the PodcastThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
Episode 193: Becoming Iconic with Jen Leigh: The Founder Building a Media Brand for Ambitious Women
Épisode 193
mercredi 29 juillet 2026 • Durée 37:03
Becoming Iconic: The Founder Building a Media Brand for Ambitious Women
What happens when the platform you built your entire business on disappears overnight?
For Jen Leigh, losing her social media account felt catastrophic. As a single mother, the sole income earner for four children and the founder of Becoming Iconic, she initially feared everything she had created was about to collapse.
Instead, that moment became the catalyst for her biggest reinvention yet: launching Iconic Magazine, a media platform she describes as Vogue meets Forbes for ambitious women.
In this episode of Dawn of a New Era, Dawn speaks with Jen about building brands that last, creating visibility that delivers genuine commercial results and becoming the woman capable of holding the success you desire.
Jen shares how her definition of success has evolved from chasing financial milestones to focusing on the person she is becoming through entrepreneurship. As she explains, when you grow into the right identity, the money begins to follow.
They also explore why founders should never build their entire audience on a platform they do not own, how email and podcasting became Jen’s “business insurance” and why visibility without the right infrastructure can become little more than an addictive vanity metric.
This is a powerful and honest conversation about peaceful confidence, personal branding, motherhood, resilience and what it truly means to become iconic.
In This Episode, You’ll Discover
How Jen went from wanting to earn $2,000 a month as a stay-at-home mother to helping generate more than $100 million in client sales
Why who you become while building your business may be more valuable than the financial outcome
The three lessons Jen learned after losing her entire social media presence
Why email lists, podcasts and owned communities act as business insurance
How losing her audience led Jen to launch Iconic Magazine
Why visibility does not automatically create clients, sales or authority
Key TakeawaysBuild a brand that can survive a platform disappearingVisibility only works when the business is readyIconic women embody peaceful confidenceLasting influence begins with contributionStop searching for perfect balanceEpisode HighlightsMemorable MomentsAbout Jen LeighConnect With JenSupport the Podcast
Ep 192 - Why the Most Powerful Brands Don’t Need to Shout
Épisode 192
jeudi 23 juillet 2026 • Durée 32:35
Why the Most Powerful Brands Don’t Need to Shout with Lauren L’Heureux
In a world where brands are constantly being told to post more, speak louder and fight for attention, Lauren L’Heureux believes there is another way.
In this episode of Dawn of a New Era — The Billionaire Brain, Dawn speaks with Lauren, founder of La.Rue Creative Studio, about the quiet power of building a brand rooted in purpose, substance and genuine connection.
Lauren shares how her personal journey of healing influenced the creation of her business and why the strongest brands are not always the loudest. They are the ones that know exactly who they are, what they stand for and how they want people to feel.
Dawn and Lauren explore the difference between visibility and resonance, why taking on fewer projects can sometimes create greater growth, and how founders can combine beautiful design with a commercially strong strategy.
They also discuss what it really means to create a luxury brand, the danger of prioritising aesthetics without substance, and why intentionality can be far more powerful than chasing every trend or platform.
In this episode, you will discover:
How Lauren’s journey of healing and reinvention shaped the creation of La.Rue
Why powerful brands do not need to compete by becoming louder
The difference between being visible and being truly memorable
Why working with fewer clients or projects can support stronger growth
How to balance luxury aesthetics with commercial strategy
What makes a brand feel intentional, distinctive and emotionally resonant
The importance of building a business that reflects your values
Lauren’s most embarrassing moment in business and the invaluable lesson it taught her
This conversation is an invitation to stop chasing attention and start building a brand with enough clarity, confidence and substance to speak for itself.
Listen now to discover why the most powerful brands do not need to shout.
Follow Lauren
This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
Ep 191 - The Luxury Travel Founder Creating Escapes That Change Your Life
Épisode 191
mercredi 15 juillet 2026 • Durée 37:42
The Luxury Travel Founder Turning Escapes Into Life-Changing Experiences with Nadine Brady
In this episode of Dawn of a New Era: The Billionaire Brain Podcast, Dawn sits down with Nadine Brady, founder of travl.love and luxury travel specialist with over 16 years of experience creating unforgettable experiences for high-net-worth clients, celebrities, footballers and founders.
Nadine shares her journey from building a concierge business from scratch to becoming a trusted expert in ultra-luxury travel.
But this conversation goes far beyond five-star hotels and beautiful destinations. Nadine opens up about divorce, founder pressure, confidence, resilience, sobriety, female community and why travel has the power to completely shift the way we think, feel and live.
Together, Dawn and Nadine explore the difference between a luxury holiday and a truly transformational travel experience, the emotional resilience required to serve high-level clients, and why stepping away from alcohol became one of Nadine’s greatest personal and professional breakthroughs.
This is a brilliant episode for founders, travellers and anyone ready to create a life that feels more expansive, connected and intentional.
In This Episode, We Cover
How Nadine built a luxury travel business from the ground up
Why travel has always been part of her identity and story
The reality of working with high-net-worth clients, footballers and entertainment personalities Why luxury travel is no longer just about hotels, beach clubs and restaurants
How meaningful experiences can create real personal transformation
The pressure and resilience required behind the scenes of luxury travel
How Nadine learned to stay calm when things go wrong
The role of self-belief in scaling a business and stepping into visibility Nadine’s honest journey with alcohol and why sobriety became a superpower
How The Travel Sisterhood grew into a powerful global community of female luxury travel agency owners
Why collaboration over competition changes everything for women in business
This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
Ep 190 - The Franchise Queen Who Built Multi-Million Dollar Consultancy Working Under 30 Hrs a Week
Épisode 190
mercredi 8 juillet 2026 • Durée 21:43
In this episode of Dawn of a New Era: The Billionaire Brain Podcast, Dawn sits down with Kim Daly, known as America’s number one franchise consultant, to explore what it really takes to create wealth through franchising.
Most people think franchising is about buying a business.
Kim Daly teaches people how to build wealth through one.
Kim has spent decades helping people move from employee, operator or overwhelmed business owner into franchise ownership, wealth creation and long-term business growth.
But this conversation goes far beyond simply buying a franchise. It is about mindset, identity, leadership and learning how to think differently about money, opportunity and scale.
Dawn and Kim discuss the misconceptions people have about franchising, why success is not just about following a system, and how franchisees can move from operating the model to building real wealth.
Kim also shares the principles behind her work with franchise owners, including the mindset shifts, performance strategies and leadership habits that help people grow faster, sell better and create more freedom.
This is a powerful episode for entrepreneurs, franchisees and aspiring business owners who want to understand how franchising can become a vehicle for wealth, impact and legacy.
In This Episode, We Cover
Kim’s journey into franchising and becoming one of the leading voices in the industry
Why franchising is one of the most misunderstood routes to business ownership
The difference between buying a franchise and building real franchise wealth
What separates high-performing franchisees from those who struggle
Why mindset and identity are just as important as systems and strategy
The biggest mistakes franchise owners make when trying to grow
How franchisees can increase revenue, referrals and conversions
Why leadership, belief and accountability matter inside a franchise model
This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
Ep 189 - Hilary Meredith Beckham, The Woman Who Won 100's of Millions for Armed Forces Families
Épisode 189
mercredi 24 juin 2026 • Durée 25:26
Hilary Meredith-Beckham: The Woman Who Took on the Ministry of Defence — And Built a Legacy Business Fighting for Armed Forces Families
In this powerful episode of Dawn of a New Era and The Billionaire Brain™ series, Dawn sits down with award-winning solicitor, business owner, campaigner and long-time friend Hilary Meredith-Beckham.
Hilary is one of the UK’s most respected legal voices for British Armed Forces personnel, veterans and their families. Over the course of her career, she has taken on some of the most complex, high-pressure cases involving the Ministry of Defence and helped secure life-changing compensation for Armed Forces families.
But this conversation goes far beyond the legal cases.
Dawn and Hilary explore the woman behind the work: the founder, the business owner, the campaigner, the mother, the friend and the woman who built a legacy business around courage, conviction, trust and justice.
This episode is also deeply personal. Dawn has known Hilary for many years, and their worlds have crossed in meaningful ways — including Hilary’s daughter doing work experience at Dawn’s agency. Hilary also shares how her personal life connects beautifully to her lifelong commitment to service, having met her husband, Ted Beckham, through charitable work connected to the Armed Forces community.
At the heart of this conversation is the true meaning of the Billionaire Brain: not just wealth, but the ability to think bigger, hold pressure, back yourself, make brave decisions and build something that goes far beyond money.
In this episode, Dawn and Hilary discuss:
What first lit Hilary’s fire to fight for people who needed a powerful voice in their corner
How she built a specialist legal business in one of the highest-trust areas of law
Why the most powerful businesses are often born from conviction, not just ambition
What it takes mentally to stand up to powerful institutions and still believe you can win
How Hilary built authority, reputation and trust in such a specialist niche
The emotional weight of representing families through life-changing moments
Key themes from the episode:Standout moments:About Hilary Meredith-BeckhamAbout Dawn McGruerListen nowThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
Ep 188 - The Billionaire Brain Behind the $100 Billion AI Engine
Épisode 188
jeudi 18 juin 2026 • Durée 30:38
The Billionaire Brain Behind the $100 Billion AI Engine
Episode Description:
What does a $100 billion opportunity look like before the rest of the world sees it?
In this episode of The Billionaire Brain, Dawn McGruer is joined by Matt Domo, enterprise AI advisor, global keynote speaker, author of Everybody Wins, and former Founding General Manager of the AWS Database Division.
Long before AI became a global phenomenon, Matt was helping build the infrastructure that would transform cloud computing into a $100 billion industry. Having led innovation at AWS, Microsoft and Rackspace, Matt has spent decades identifying transformational opportunities before they become obvious.
Together, Dawn and Matt explore the mindset behind innovation at scale, what founders can learn from the evolution of cloud computing, and how AI is creating one of the greatest wealth creation opportunities of our generation.
In this episode, you'll discover:
• What a $100 billion opportunity looks like before anyone else sees it
• The AWS principles behind scaling transformational technologies
• Why most founders misunderstand the AI opportunity
• How to distinguish between a trend and a market-defining shift
• The biggest mistakes leaders make during periods of disruption
• What human skills become more valuable as AI advances
• How visionary founders make decisions before certainty exists
• Where the next generation of wealth creation opportunities may emerge
Whether you're an entrepreneur, founder, executive or investor, this conversation will challenge the way you think about opportunity, innovation and the future of business.
This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
Ep187 – The Truth About Consistent Cash Flow (And Why Most Founders Never Achieve It)
Épisode 187
mercredi 6 mai 2026 • Durée 05:32
Episode 187 – The Truth About Consistent Cash Flow (And Why Most Founders Never Achieve It)
What if the reason your business feels unstable… isn’t your revenue — but your lack of predictability?
In this episode of Dawn of a New Era – The Billionaire Brain, Dawn McGruer shares a powerful and honest insight into one of the most misunderstood aspects of business growth: the difference between revenue and consistent cash flow.
From the outside, many businesses look successful.
Money is coming in.
Growth is happening.
But behind the scenes… there’s often uncertainty.
This episode reveals why big months and revenue spikes don’t create real stability — and how the absence of predictability can keep founders in a constant cycle of pressure, overthinking, and reactive decision-making.
If you’ve ever had strong revenue… but still felt on edge about what comes next… this conversation will completely shift how you think about financial growth and control.
Dawn breaks down the key shifts required to move from unpredictable income to consistent, reliable cash flow — not through more effort, but through stronger structure, simpler models, and repeatable systems.
Because when you stop asking “How do I make more money?” and start asking “How do I make this predictable?” everything changes.
Cash flow is not about chasing.
It’s about building.
Because the truth is this:
Revenue creates excitement.
Predictability creates freedom.
If you want to build a business that feels stable, scalable, and fully in your control — this episode will change the way you think about money.
Key Insight From This EpisodeReflection Questions for FoundersShare This EpisodeThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
story first and trends second
How she is removing herself as the bottleneck as her agency approaches £1M ARR
Building a business around motherhood, freedom, travel and the life you actually want
Working with your partner without allowing work to consume your relationship
One of Molly’s biggest lessons for founders is that successful content needs to perform different jobs.
Top of Funnel: Attract the right new followers.
Middle of Funnel: Build familiarity, credibility and trust.
Bottom of Funnel: Convert that trust into clients.
For founders with fewer than 10,000 genuinely relevant followers, Molly suggests weighting content towards discovery. If you're publishing seven times a week, she recommends roughly four top-of-funnel posts, with the remaining content divided between middle and bottom of funnel.
The mistake?
Creating content entirely for reach — or entirely for sales.
A huge following means very little if the people following you are never going to buy.
Tell more stories.
Instead of trying to manufacture a lesson, viral hook or perfectly polished AI-generated post, Molly recommends going back through the funny, difficult, embarrassing and unexpected moments in your life and business — and simply telling the story.
Those stories make you sound human again.
And being unmistakably human is becoming one of the strongest ways to differentiate a personal brand.
Molly also shares what the success of the business has made possible.
After beginning her career charging £100 an hour, she now describes consistently generating six figures a month while living in Portugal, raising her daughter, travelling with her family and building a business designed around luxury, adventure and comfort.
But her advice to founders is important: busyness doesn't magically disappear as the company grows.
You have to deliberately create the practices that reconnect you with yourself.
For Molly, that's her sauna, journaling without screens and working out every day.
“If you can't do it properly, hire help.”
Because content carries a huge cognitive load — and as the founder, your job isn't necessarily to personally execute every part of your personal brand. It's to protect the ideas, stories and perspective that make that brand yours.
Molly reveals one of the best embarrassing-founder stories we've had on the podcast yet: accidentally uploading a Loom recording to her course that continued for an entire hour while she emailed her dad, did her hair and shared all the gossip from her life with her grandma.
About ten students saw it before she managed to take it down.
A very good reminder:
Always check where your Loom recording actually ended.
Listen now to discover how Molly turned LinkedIn, storytelling and personal brand into a rapidly scaling agency — and why the future of founder-led marketing may have far less to do with creating more content and much more to do with becoming impossible to copy.
Find Lauren by searching Molly Stovold on LinkedIn
Enjoyed this conversation?
Subscribe to Dawn of a New Era, share the episode with an ambitious founder and leave a rating or review wherever you listen to your podcasts.
Your support helps more women discover the conversations, strategies and stories that can change the way they build their businesses and their lives.
Why one million followers can still translate into less than $10K a month
Why Lauren believes a personal brand can become “golden handcuffs”
The difference between building a following and building micro-niche authority
Why Lauren treats social media as business media and a traffic source
How her business survived losing access to 128K Instagram followers and 50K Facebook followers
Why your content strategy has to begin with what you actually sell
How to use sales-call transcripts and AI to uncover the exact language your customers use
Why Lauren calls this process “brainwave inception”
How she went from 47 employees to four while increasing profitability
Where human intelligence still matters when implementing AI
Why revenue can be vanity while profit creates freedom
How founder burnout changed the way Lauren thinks about growth
Why she refunded more than $400K rather than keep the wrong clients
The Black Friday failure that convinced her to stop chasing the beginner market
The hiring mistake that ultimately cost her millions
How Lauren is using AI agents to research prospects and create personalised one-to-one outreach
Why the question founders should be asking is no longer “How can I do this?” but “What would I need to tell AI to get it to do this perfectly?”
00:49 — Going from 47 employees to four with AI
02:13 — Why Lauren now defines success as freedom
06:25 — More revenue, less profit: the hidden cost of a big team
11:49 — Human intelligence + artificial intelligence
16:01 — Why personal brands can become “golden handcuffs”
17:48 — The million-follower business making less than $10K a month
20:52 — Losing 128K Instagram followers without hurting the business
21:11 — “Business media, not social media”
23:56 — Finding the before-and-after your customer actually wants
25:41 — Using AI and customer language for “brainwave inception”
30:48 — The Black Friday campaign that made virtually no sales
33:18 — The hiring decision that cost millions in opportunity
45:10 — Lauren's AI-powered personalised prospecting system
46:55 — The AI question every founder should start asking
If you're building a personal brand, growing an audience or scaling a founder-led company, this episode will challenge you to look beyond followers, headcount and revenue — and ask a much more important question:
Are you building attention, or are you building an asset?
The infrastructure your business needs before a major media opportunity or viral moment
What Jen looks for when deciding whether a woman or brand is truly iconic
The difference between attention-seeking, hiding and “peaceful confidence”
Why becoming a solopreneur should only be a temporary stage of business
How to create multiple intentional entry points into your brand
The pattern Jen sees in women who build lasting influence
Why so many founders quit just before their work begins to pay off
How Jen combines motherhood and entrepreneurship without pursuing impossible balance
Why she prefers to think in terms of exchanges rather than sacrifices
How presence and harmony have helped her hold a business and raise four children
Why saying yes and stepping into the arena have transformed Jen’s year
Jen had placed the majority of her attention on Facebook and Instagram. When her account disappeared, she realised how vulnerable the business had become.
Her email list, podcast and community allowed her to continue communicating, but she also discovered that audiences do not automatically follow a founder from one platform to another. People choose where and how they want to engage with you.
A resilient brand therefore needs several carefully selected channels, not one platform holding the entire audience.
Many founders believe more press, followers or podcast appearances will solve their growth problems. Jen argues that visibility without a funnel, infrastructure, positioning and clear customer journey may create attention but very little commercial impact.
Before seeking more eyes on your brand, ask:
Where will those people go?
How will you welcome them?
What is the next step?
Can your business hold the opportunity if it arrives?
Build the ecosystem before the viral moment, not after it.
For Jen, being iconic is not about being the loudest woman in the room. It is also not about making yourself smaller or always taking the seat at the back.
Peaceful confidence is the ability to enter a room without needing to dominate it or disappear within it.
It is knowing you are equal to everyone there: no better than anyone else, but certainly no less deserving of space.
The women who create enduring influence are rarely motivated solely by what they can gain.
They are driven by what they have learned, lived or mastered and feel compelled to share it with others.
Instead of asking, “How much can I get?”, they ask, “How much can I give?”
That deeper sense of purpose is what allows them to continue when growth takes longer than expected.
Jen challenges the idea that women must distribute their time equally across their children, business, relationships and personal needs.
Different people and priorities require different amounts of attention on different days.
Rather than chasing balance and constantly feeling as though she is failing, Jen asks whether her day felt harmonious. Did she care for herself, follow through on her commitments and remain present with the people who mattered?
Harmony allows for changing ratios without unnecessary guilt.
00:00 – Introducing Jen Leigh and Becoming Iconic
00:47 – How Jen’s definition of success has changed
01:28 – Her original goal of earning $2,000 a month
02:45 – Why who you become is the greatest entrepreneurial reward
04:29 – Losing her social media and fearing the business was over
05:48 – The moment Jen decided to embody the Becoming Iconic brand
06:42 – Why founders need more than one communication channel
08:17 – The power of women, community and unexpected support
08:42 – Appearing on more than 100 podcasts and launching Iconic Magazine
11:25 – What makes a woman or brand genuinely iconic
12:14 – Why visibility can become an empty vanity metric
14:01 – The meaning of peaceful confidence
16:45 – What turns a beautiful personal brand into commercial authority
17:50 – Building the systems, team and infrastructure before success arrives
20:40 – Preparing a business to capitalise on a viral moment
21:46 – The defining trait of women who create lasting influence
23:22 – Why founders often quit before payday and impact
25:00 – Building a business while raising four children
25:19 – Replacing sacrifice with conscious exchanges
26:15 – How practising presence helps remove guilt
26:58 – Why balance is a lie and harmony is a better goal
30:16 – What becoming iconic means for Jen in 2026
31:01 – Saying yes, doing the work and jumping into the arena
33:07 – Jen’s most embarrassing business moments
35:13 – Where to find Jen and read Iconic Magazine
“Who you become on this journey is the greatest reward of all.”
“A personal brand is personal. When you are leading something as a brand, you have to rise to the occasion.”
“If one channel drops, the others hold the space.”
“Visibility without preparation can simply become a vanity metric.”
“Peaceful confidence is knowing that you are not better than or less than anyone else.”
“It is not about how much I can get. It is about how much I can give.”
“So many people quit before payday and quit before impact.”
“Balance is a lie, because searching for balance will always leave us feeling imbalanced.”
Jen Leigh is the founder of Becoming Iconic, a hybrid mentorship and creative agency dedicated to helping women build meaningful brands, businesses and legacies.
After more than 20 years in business and helping her clients generate over $100 million in sales, Jen launched Iconic Magazine following the unexpected loss of her social media platform.
Today, the magazine provides ambitious women with a platform to be seen, heard and felt while helping them turn visibility into genuine authority, community and commercial growth.
Explore Becoming Iconic and the creative agency at becomingiconic.co
Follow Becoming Iconic and Iconic Magazine on Instagram - https://www.instagram.com/becomingiconic/
Digital editions of Iconic Magazine are available complimentary through the Becoming Iconic website, with physical copies also available for readers who love the experience of slowing down, turning the pages and being inspired by powerful women and their stories.
Enjoyed this conversation?
Subscribe to Dawn of a New Era, share the episode with an ambitious founder and leave a rating or review wherever you listen to your podcasts.
Your support helps more women discover the conversations, strategies and stories that can change the way they build their businesses and their lives.
The power of micro habits, intuition and slowing down
Nadine’s vision for travl.love and her upcoming transformational retreats
Highlights
00:00 — Introduction to Nadine Brady and travl.love
00:30 — Nadine’s journey into travel and building a concierge business
02:00 — Learning the luxury travel industry on the job
03:40 — Working with footballers, entertainers and high-net-worth clients 04:45 — Divorce, panic attacks, boundaries and personal change
07:38 — Why travel became a source of perspective and healing
09:13 — The difference between luxury holidays and transformational experiences
13:13 — The hidden pressure behind “always being on holiday”
16:59 — Mindset, calm communication and learning to let things go
20:24 — Nadine’s honest sobriety journey
24:49 — Building The Travel Sisterhood
28:09 — Nadine’s biggest advice for founders: self-belief
29:26 — Morning intuition, theta state and setting intentions
30:00 — Nadine’s funniest and most embarrassing travel story
34:46 — The book that helped Nadine: Atomic Habits
36:16 — Nadine’s 2026 intention for retreats and travl.love
Nadine Brady is the founder of travl.love, a luxury travel specialist with over 16 years of experience designing bespoke travel experiences for high-net-worth individuals, footballers, entertainment clients and founders.
Through travl.love, Nadine creates ultra-high-end travel, group escapes and retreats that go beyond beautiful destinations to deliver deeper connection, perspective and transformation.
She is also the founder of The Travel Sisterhood, a global community of female luxury travel agency owners built on collaboration, support and shared expertise. Connect with Nadine
Follow Nadine on Instagram: @nadinebrady
Subscribe for more conversations with extraordinary founders, leaders and changemakers.
CHECK OUT THE PODCAST & APPLY TO BECOME A GUEST https://podcast.7figureenigmas.com/
How to stop simply operating the business and start thinking like a wealth builder
The role of consistency, standards and confidence in long-term growth
Why franchising can be a powerful pathway to freedom, scale and legacy
About Kim
Kim Daly is widely known as America’s number one franchise consultant and is one of the most respected voices in franchise ownership, business growth and wealth creation.
For decades, Kim has helped aspiring entrepreneurs and franchise owners understand how to use franchising as a pathway to business ownership, financial growth and long-term freedom.
Through her coaching, consulting and education, she helps franchisees move beyond simply operating the model and start building real wealth.
Kim is also the founder of The Zee Suite and creator of the Franchise Wealth Accelerator, helping franchise owners strengthen their mindset, improve performance and unlock greater growth inside their franchise business.
Connect with Kim Daly - https://thedalycoach.com/ YouTube: https://www.youtube.com/channel/UCUJB6d4Efu5-DUFXraRdAIA
Why trust is the true currency in high-stakes business and leadership
How being underestimated as a woman can become part of your power
The relationship between courage, pressure, purpose and legacy
How Hilary’s charitable work and personal life are connected through service and shared values
What it really means to build a business that becomes a body of work
Conviction-led business
Hilary’s story is a powerful reminder that the strongest businesses are often not built from simply spotting a gap in the market. They are built from conviction, lived experience, purpose and the desire to create change.
Founder identity
Dawn and Hilary explore the moment when an expert decides not just to do the work, but to build the vehicle that allows the work to have greater impact.
Authority and reputation
This episode shows why founders do not need to be known for everything. They need to be known for something that matters. Authority is built through repetition, results and reputation.
Pressure and nervous system capacity
Taking on high-stakes work requires more than strategy. It requires the ability to hold pressure, uncertainty, responsibility and visibility without shrinking.
Legacy beyond money
Hilary’s work proves that business can become more than revenue. It can become a stand for justice, a body of work and a legacy that changes lives.
“Business becomes more than a business when it is built from conviction. It becomes a mission.”
“The room doesn’t decide your power — your certainty does.”
“You do not need to be everywhere. You need to be known for something that matters.”
“Trust is not built through marketing alone. It is built through consistency, care, delivery and becoming someone people feel safe putting their future in the hands of.”
“The bigger the mission, the more capacity you need to hold it.”
Hilary Meredith-Beckham is an award-winning solicitor, business owner and campaigner known for her work representing British Armed Forces personnel, veterans and their families. She has spent decades handling complex and high-pressure cases, including cases involving the Ministry of Defence, and has become one of the most respected voices in her field.
Her work is rooted in justice, service and advocacy — helping families through some of the most difficult and defining moments of their lives.
Dawn McGruer is a business growth strategist, author, speaker and host of Dawn of a New Era. Through The Billionaire Brain™ series, Dawn explores how extraordinary founders, leaders and changemakers think, lead, build and create legacy.
Her work focuses on helping founders think bigger, scale with certainty and build businesses that create wealth, freedom and lasting impact.
Tune in to hear a powerful conversation about courage, conviction, pressure, purpose and what it really takes to build a legacy business.
Subscribe for more conversations with extraordinary founders, leaders and changemakers.
Matt Domo is an enterprise AI advisor, global keynote speaker and author of Everybody Wins: The Business Leader's Mission Possible Guide To AI Success.
As Founding General Manager of the AWS Database Division, he built the team responsible for launching the first cloud-native database services, helping establish what became a $100 billion category. He later led engineering for SQL Server Enterprise at Microsoft and contributed to the development of one of the world's first open-source cloud platforms at Rackspace.
Today, Matt advises organisations around the world on AI strategy, leadership and transformation. His work has supported organisations including the United Nations, Verizon, HP and the U.S. Space Force.
Connect with Matt:
The AI Readiness Assessment - a short diagnostic that benchmarks where an organization actually stands on AI transformation, not where they think they stand: mattdomo.com/ai-readiness
Ask the ME Experience - an AI guide built on the framework that answers specific organizational questions in real time: mattdomo.com/me-experience
The book, Everybody Wins, is available wherever books are sold
Subscribe, leave a review and share this episode with a founder, entrepreneur or leader who wants to think bigger, move faster and stay ahead of the curve.
Think Better. Feel Richer. Live Happier.
• The difference between income and consistent cash flow
• How unpredictability creates stress, hesitation, and poor decision-making
• Why founders often build for growth… instead of sustainability
• The shift from chasing big months to building consistent systems
• Why more offers and complexity often reduce stability
• The power of simplifying your business model for scalability
• How understanding your numbers changes how you lead
• The role of repeatable systems in creating predictable income
• Why consistency comes from structure — not luck
• How stable cash flow improves clarity, focus, and strategic thinking
• The identity shift required to move from chasing revenue to leading a business
The founders who experience true freedom are not chasing bigger months.
They are building predictable ones.
Instead of asking,
“How do I make more money?”
They start asking,
“How do I make this repeatable?”
And that shift is where businesses move from volatility… to stability.
Take a moment to reflect on these questions from the episode:
Am I building for revenue spikes… or consistent cash flow?
Do I have a model that creates predictable income each month?
Am I adding complexity instead of strengthening what already works?
Do I truly understand what income I can rely on?
Where am I making decisions from pressure instead of clarity?
What systems could make my revenue more repeatable?
Because sometimes the next level of growth isn’t earning more.
It’s knowing it will come again.
If this episode helped you rethink how you approach money and stability in your business, share it with a founder who’s ready to move from unpredictable income to consistent cash flow.
These are the conversations that redefine financial growth, control, and what it really means to scale sustainably.
This podcast is in association with @HerPowerCommunity - The #1 Female Founders Global Community where connections flourish & growth is intentional
https://www.patreon.com/c/herpowercommunity
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