Data Driven Voices - A Podcast by Avaus

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15. Minimize disruption, maximize adoption with Neil Dickson at Scania

mercredi 14 mai 2025 • Durée 38:50

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Neil Dickson, Head of Digital Strategy and Capabilities at Scania, to talk about what it takes to lead large-scale change in a global, industrial organization.

They explore:

How a psychology-first mindset helps teams adapt to disruptive change

What it means to build a real infrastructure for transformation—not just processes
Why customer insight and local enablement beat top-down directives
How a global ethnography project turned into a GPT-powered voice-of-the-customer engine
Why trust, vision, and adoption—not just AI or tech—are the real change levers

AI and digitalization are moving fast—but organizational change rarely does. So how can leaders navigate complexity, win trust, and build systems that people actually use?

--> Tune in for a practical, human-centered conversation with one of the Nordics’ most thoughtful voices in data and transformation.

#DigitalTransformation #AIAdoption #ChangeLeadership #CustomerInsight #OrganizationalChange #DataDrivenVoices

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14. How to build a customer-centric tech stack with Petteri Heinonen at Saka

mercredi 30 avril 2025 • Durée 58:51

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Petteri Heinonen, Chief Technology and Data Officer at Saka, to explore what it really takes to drive a company-wide digital transformation—from the ground up.

They dive into:

How to go from scattered IT to a unified, customer-first data model
Why tech choices should follow business outcomes—not the other way around
The famous “gym analogy” for Martech: why tools alone won’t make you stronger
How to prepare your data landscape for AI without chasing hype
Why breaking down silos starts with shared ownership and trust

For Petteri, being data-driven isn’t about dashboards or architecture diagrams—it’s about staying curious, moving fast, and making sure your tools are actually used. So how can leaders cut through complexity and build tech that delivers real impact?

Tune in for a refreshing, no-BS conversation with one of the most pragmatic minds in data and tech leadership.

#MarTech #AIReadiness #DataStrategy #CustomerCentricity #DigitalTransformation #DataDrivenVoices

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5. Unleashing the Power of Data

jeudi 22 juin 2023 • Durée 25:36

Join us as we dive deeper into the world of data-algo-action with our CEO, Emma Storbacka, and Strategy Director, Ilona Vigren. Discover how this approach can drive tangible business results by:

Defining your level of automation and setting targets
Uplifting your automation level and ensuring scalability
Managing your scaled portfolio effectively

#podcast #datadriven #dataintoresults #dataalgoaction #insights

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4. What is data-driven, concretely?

mercredi 24 mai 2023 • Durée 22:38

In our new episode CEO Emma Storbacka and Strategy Director Ilona Vigren, discuss the secret recipe to a successful data-driven business:

How to define a data-algo-action methodology.
How to apply the framework to concrete business problems.
How to use the same recipe again and benefit scaling.

More receipts available in our Avaus Cookbooks. Read and learn more how to add more flavour to you business and stay relevant to your customers.

#podcast #datadriven #dataintoresults #dataalgoaction #avauscookbook

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3. Why are we stuck in endless piloting?

vendredi 5 mai 2023 • Durée 28:10

Is your organisation ready to run a marathon instead of endless sprints? Our CEO Emma Storbacka and Strategy Director Ilona Vigren are your coaches and discuss your full training program:

How to end endless piloting
How to scale and automate the right efforts
How to personalize at scale
How to create the right mindset

#podcast #datadriven #dataintoresults #dataalgoaction

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2. Data-driven organisation, why follow small metrics and not your big instinct?

mercredi 19 avril 2023 • Durée 25:46

Our podcast series continues! High vision of becoming data-driven, but don’t know how to translate vision into concrete actions? We got you! Our CEO Emma Storbacka and Strategy Director Ilona Vigren are breaking down the steps:

1. How to become a data-driven organisation

2. How to define the relevant KPIs

3. How to create the right mindset

Find out how data-driven your organisation is right now and whether customer-centricity and data-drivenness going hand-in-hand or if they are separate topics.

#podcast #datadriven #dataintoresults #dataalgoaction

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1. What can European organisations learn from the Nordic way of working?

vendredi 4 novembre 2022 • Durée 29:11

We are continuing our European expansion. Starting January 2023, Italian enterprises will be able to leverage Avaus’ best practice assets and methodologies for accelerating data-driven transformation in marketing and sales. Listen to Emma Storbacka, Avaus Group CEO interviewing Piero Trivellato, Country Manager Avaus Italy on what European organisations in general, and Italian firms in specific, can learn from the Nordic way of working with data-driven transformation.

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13. From Email to Omnichannel with Emma Spjut at Dustin

mercredi 16 avril 2025 • Durée 39:32

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Emma Spjut, Head of CRM & Marketing Automation at Dustin, for our very first Swedish-language episode. Together, they dive into the power of automation, AI, and data-driven strategy in transforming modern marketing. Summary of the episode in english is available here: https://www.avaus.com/blog/omnichannel-automation-emma-spjut-podcast/

Together, they explore:

How Emma went from chance opportunities to becoming a marketing tech leader
Why automation is essential when handling 280,000+ products across six countries
How Dustin moved from email automation to a full omnichannel strategy
A real-world example of using PIM and purchase history to recommend the perfect printer toner
The importance of cross-functional collaboration—and getting internal buy-in
What it takes to lead organizational change in a data-driven world
How Dustin is preparing for the future with generative AI and content automation

Marketing today is no longer one-size-fits-all. It’s smart, scalable, and fueled by data. Tune in to hear how Emma Spjut and her team are shaping the future of customer communication at scale.

#MarketingAutomation #AIinMarketing #Omnichannel #DataDrivenVoices #CustomerInsights

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12. Building a future-proofed MarTech stack with Samuli Tahvanainen at Sanoma

mercredi 2 avril 2025 • Durée 38:05

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Samuli Tahvanainen, Head of Marketing Technology at Sanoma, to talk about the ever-evolving MarTech landscape and the shift toward composable architectures.

They dive into:

Why MarTech is never "done"—and how to stay ahead in a fast-changing field
The balance between technology leadership and people management
How to reverse-engineer MarTech decisions by starting with business goals
The role of customer-centricity in driving smarter, more relevant marketing
Why composable MarTech is like Lego (and how to avoid getting stuck with Playmobil)

With more tools, data, and expectations than ever, MarTech leaders are under pressure to deliver results while staying agile. How can companies design flexible, scalable, and business-driven MarTech stacks?

Tune in for a sharp and honest conversation with one of the Nordics' leading MarTech experts.

#MarTech #MarketingOps #ComposableMarTech #CustomerData #MarketingTechnology #DataDrivenVoices

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11. 10 reasons why your warehouse should be your CDP with Adam Greco

jeudi 13 mars 2025 • Durée 49:14

In this episode of Data Driven Voices, host Emma Storbacka sits down with Adam Greco, a digital analytics veteran now at Hightouch, to explore the evolution of Customer Data Platforms (CDPs) in the era of composable architectures.

Key topics include:

The convergence of digital and customer analytics

Why data warehouses are becoming the central hub for customer data
10 key benefits of composable CDPs
Common misconceptions and challenges of composable CDPs
How AI is transforming data-driven decision-making
Best practices for organizations adopting a composable CDP approach

Tune in to learn how this flexible, cost-efficient model can help future-proof your marketing and analytics strategies.

#DataDriven #ComposableCDP #CustomerData #AIinMarketing #MarTech #Analytics #DataWarehouse #Personalization #MarketingTechnology

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Data Driven Voices - A Podcast by Avaus – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

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Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Data Driven Voices - A Podcast by Avaus – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other10

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other10