Cyberly – Détails, épisodes et analyse

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Cyberly

FreightWaves

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Fréquence : 1 épisode/8j. Total Éps: 77

Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.

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How the FreightWaves Content Machine Operates

Épisode 76

jeudi 27 octobre 2022 • Durée 55:53

In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!? Show Links: Connect with Tim Dooner on Twitter, Linkedin, and Tiktok. Register for Freightwaves F3 Conference Register for TMSA’s tour of JAXPORT Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Follow the podcast on Spotify and Apple while catching the video replays of all 60+ episodes on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Bootstrapper’s Guide to Logistics Story

Épisode 75

jeudi 20 octobre 2022 • Durée 25:42

It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight. Show Links: Connect with Nate Shutes on Twitter and Linkedin Follow/subscribe to The Bootstrapper’s Guide to Logistics on Apple Register for Freightwaves F3 Conference Register for TMSA’s tour of JAXPORT Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Unsexy But Important Side of Running a Freight Company

Épisode 66

jeudi 11 août 2022 • Durée 55:53

If you’re like me, hearing the words “compliance” and “ accounting” is enough to make me go take a nap. But these two parts of running a freight company are vitally important to keeping your business open and running smoothly. On today’s show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO and Nic Sallis from Fleet Drive 360. Also on the show, we’re breaking down the latest stats from Logistics Marketing Advisors that will help brokers and carriers effectively reach out to shippers. Logistics Marketing Advisors 2022 Report (pdf) Hubspot 2022 State of Marketing Trends (pdf) Connect with DeNisha Gray on Linkedin Check out TranspoCFO on Instagram, Facebook, Linkedin, and their website Connect with FleetDrive 360 on Instagram, Facebook, LinkedIn, and their website Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

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How JAXPORT and the Jaguars Shaped the City of Jacksonville

Épisode 65

jeudi 4 août 2022 • Durée 56:00

Have you ever wondered how a city gets a port? What about how a city gets an NFL team? In honor of the first Jaguars player to be inducted into the Hall of Fame, we’re covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville community along with sports marketing ideas you can use as inspiration in your own campaigns. Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Connect with JAXPORT’s Chelsea Kavanagh on LinkedIn Check out JAXPORT on Instagram, Linkedin and their website Watch DESTINY the full story of how Jacksonville landed the Jaguars Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Freight Tech Treats Digital Marketing

Épisode 64

jeudi 28 juillet 2022 • Durée 56:01

In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space? Freight tech arguably has a stronger focus on media, marketing, and their website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies. Also on the show, we have Jill Schmieg talking about how her clients in the logistics space are tackling the one-person marketing challenges, and then Zach Swartzendruber is breaking down how trucking companies can offer benefits for their drivers (even if the budget is tight). Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Show Links: Freightwaves Freight Tech Top 25 of 2022 Connect with Jill Schmieg on Linkedin Check out the Sol de Naples Marketing website Connect with Zach Swartzendruber on Linkedin Check out the Benefits for Trucking website Check out the Freight Farms mission Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

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How the top 3PLs treat digital marketing

Épisode 63

jeudi 21 juillet 2022 • Durée 56:10

On last week’s show we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company. Also on the show we’ve got CEO of Munamayer Group, Wasim Munayyer, to update us on the Great Resignation and how logistics companies can manage recruiting challenges. Plus Founder and Managing Director of Team Integrity Knowledge Center Melanie Patterson is joining the show for a second time to talk about the government contracting side of trucking. Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Show Links: Armstrong and Associates Top 3PLs List Connect with Wasim Munayyer on LinkedIn. Connect with Melanie Patterson on Linkedin Follow Team Integrity Knowledge Center on Instagram and their website. Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

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How the Top Carriers Treat Digital Marketing

Épisode 62

jeudi 14 juillet 2022 • Durée 55:47

There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipping LTL, crappy TMS systems, and how they’re diving head first into content marketing. Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Show Links: Connect with Gabe Pankonin on Linkedin Follow Rocket Shipping on TikTok, Linkedin and their website. Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

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Global Marketing Strategy with Odyssey Logistics

Épisode 61

jeudi 7 juillet 2022 • Durée 30:44

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy. Connect with Eileen Curran on Linkedin Follow Oddysey Logistics on Linkedin and check out their website Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok The Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at munayyergroup.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Hirschbach is Not Your Typical Trucking Company

Épisode 60

jeudi 30 juin 2022 • Durée 35:20

The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere. Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca's struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool. Check out the Hirschbach website Connect with Bianca on Linkedin Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

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Social Media Strategies with Magnum Transportation

Épisode 59

jeudi 23 juin 2022 • Durée 36:29

Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us. Connect with Katie McPherson on LinkedIn Follow Magnum Transportation on LinkedIn Visit Magnum Transporation's website Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

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Cyberly – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu