CX Passport – Détails, épisodes et analyse

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Greg Wasserman has spent his career in media and relationships ... not in CX. But listen to how he talks about community, humanization, and audience connection and you'll hear customer experience thinking at every turn. As head of relationships at RSS.com, Greg is helping podcasters grow and think strategically about their shows. The lessons reach well beyond podcasting.

• Audience vs. community: a community talks back and helps each other ... an audience just consumes
• Silos exist at every company size ... what changes is whether the mindset does
• Humanizing software means giving customers access to real people, not just good UI
• Greg went from churn-and-burn sales to taping chocolate bars to his business card ... the relationship era of his career
• A podcast is the greatest relationship engine available ... and downloads are not the point

CHAPTERS
00:00 Introduction
01:35 Every role has a customer ... even if the title doesn't say so
03:21 Silos, startups, and losing the customer in the noise
05:59 Audience vs. community ... what's the real difference
08:13 Building community at RSS.com and why humanization matters
12:47 Balancing raw customer input with product roadmap decisions
14:41 First Class Lounge
19:44 How Greg's sales approach broke and what replaced it
22:47 The chocolate bar strategy and customer lifetime value
23:55 Where software companies get experience right ... and where they miss
27:05 Everyone should have a podcast
30:19 Podcasting as a relationship engine, not a download game
31:38 Where to find Greg

Greg Wasserman on LinkedIn: https://www.linkedin.com/in/gregwasserman/

Listen: https://www.cxpassport.com
Watch: https://www.youtube.com/@cxpassport
Newsletter: https://cxpassport.kit.com/signup

I'm Rick Denton and I believe the best meals are served outside and require a passport.

This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

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Mohamed Isa has been the CFO. He’s built businesses. He’s written 20 books. And yet his most powerful lesson is simple… stop chasing numbers and start understanding customers.

In this episode of CX Passport, Mohamed breaks down what changes when finance leaders truly see customer experience from the inside… and why organizations lose revenue when they treat CX as someone else’s job.

What you’ll learn in this episode:

• Why CFOs must think beyond numbers to drive real growth
• How a single sentence sold more product… and changed internal strategy
• The hidden cost of under-communicating with customers
• Why bad service spreads faster than good service
• How service culture determines whether CX succeeds or fails

CHAPTERS
00:00 CFO perspective on customer experience
03:00 The “50 showers” lesson in customer language
05:00 Why organizations ignore obvious CX truths
06:30 Travel, expectations, and human experience
09:00 How CX drives revenue at a country level
11:00 The bad bank experience that became a book
15:30 First Class Lounge
19:00 The danger of under-communicating
23:00 Everest Base Camp and accountability in CX
26:30 Why service culture is everything
28:00 Bahrain’s CX leadership and government experience

Guest Links
LinkedIn: https://www.linkedin.com/in/mohdisa
Book: https://www.goodreads.com/book/show/40660063-chai-karak
Bahrain CX example: https://bahrain.bh/

Listen: https://www.cxpassport.com
Watch: https://www.youtube.com/@cxpassport
Newsletter: https://cxpassport.kit.com/signup

I'm Rick Denton and I believe the best meals are served outside and require a passport.

Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

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Customer experience doesn’t need to be complicated to work.
In this CX Open To Work episode, Luis Carrillo shares why simpler CX creates immediate impact…for customers, teams, and the business. From removing friction to building trust, this conversation focuses on CX that actually works.

5 CX Insights from the Episode

• Simpler CX delivers results customers, employees, and leaders can feel
 • Listening to customers beats guessing every time
 • Returns are a trust moment…not a policy problem
 • Training and QA quietly power great experiences
 • CX drives revenue when effort is reduced

CHAPTERS

00:00 Welcome + CX Open To Work
01:32 Why simpler CX creates immediate impact
04:18 Reducing friction without punishing good customers
07:24 CX as a revenue engine
10:52 Recovery, trust, and loyalty
12:03 First Class Lounge
16:17 What companies still miss in CX
19:15 What’s next for Luis

Guest Links

LinkedIn: https://www.linkedin.com/in/luiscarrillo-21a70520/

Listen: https://www.cxpassport.com
Watch: https://www.youtube.com/@cxpassport
Newsletter: https://cxpassport.kit.com/signup

I'm Rick Denton and I believe the best meals are served outside and require a passport.

Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

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🎤🎞️ “The one with outcomes not experiences” with Jermaine Edwards B2B Customer Growth Strategist in CX Passport Episode 157🎧 What’s in the episode?...

CHAPTERS

0:00 Introduction

3:18 CX skepticism in the Boardroom

7:35 Which customers should a company care about?

11:35 Creating Clarity in Customer Experience

12:44 Outcomes or experiences

16:18 1st Class Lounge

20:18 Operationalizing Customer Revenue & Reputation Growth

25:45 Engagement vs Retention

31:04 Contact info and closing

If you like CX Passport, I have 3 quick requests:

✅Subscribe to the CX Passport YouTube channel youtube.com/@cxpassport

✅Join other “CX travelers” with the weekly CX Passport newsletter www.cxpassport.com

✅Accelerate business growth📈 by improving customer experience www.ex4cx.com/services

I'm Rick Denton and I believe the best meals are served outside and require a passport

Episode resources:

LinkedIn: https://www.linkedin.com/in/jermaineedwards/

Website: Jermaineedwards.com

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🎤🎞️Let’s accelerate another #OpenToWork CX Job Seeker Emily Stubbs in “The one with the customer service Grandma Golden Rule” in CX Passport Episode 156🎧 

CHAPTERS

0:00 Introduction

3:10 Why is CX important to Emily?

5:03 Balancing Efficiency and Building Connections

6:25 Creating Positive Experiences for Customers

8:32 Customer Experience Impact on Business Results

9:53 Delivering Personalized Experiences

11:47 Avoiding Unintended Brand Promises

14:34 1st Class Lounge

19:55 Analyze Data - Improve CX

23:21 How will Emily help companies with customer experience

27:22 Contact info and closing

If you like CX Passport, I have 3 quick requests:

✅Subscribe to the CX Passport YouTube channel youtube.com/@cxpassport

✅Join other “CX travelers” with the weekly CX Passport newsletter www.cxpassport.com

✅Accelerate business growth📈 by improving customer experience www.ex4cx.com/services

I'm Rick Denton and I believe the best meals are served outside and require a passport

Episode resources:

LinkedIn: https://www.linkedin.com/in/emily-stubbs-90781b2b/

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🎤🎞️“The one with the future of Customer Experience” with Bill Staikos SVP at Medallia in CX Passport Episode 155 What’s in the episode?...

CHAPTERS

0:00 Introduction

6:00 The 4 Personas of a CX leader

8:30 Future Thinking in Customer Experience

11:00 The promise of Gen AI for customer experience

16:15 The evolution of CX as a discipline

19:12 Change Management and CXOs

20:141st Class Lounge

26:02 Driving Change with CX

30:32 Advice for CX professionals

33:11 Contact info and closing

If you like CX Passport, I have 3 quick requests:

✅Subscribe to the CX Passport YouTube channel youtube.com/@cxpassport

✅Join other “CX travelers” with the weekly CX Passport newsletter www.cxpassport.com

✅Accelerate business growth📈 by improving customer experience www.ex4cx.com/services

I'm Rick Denton and I believe the best meals are served outside and require a passport

Episode resources:

LinkedIn: https://www.linkedin.com/in/becustomerled/

Be Customer Led podcast: www.becustomerled.com

#customerservice #customerexperience #customer #improvecustomerexperience #customerserviceprocess #process #business #management #travel #bettercustomerservice

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🎤🎞️Want REAL customer insight? “The one with the eyes and ears of your brand” Milagros Gonzales, Ambassador Marketing Manager | Gorgias in CX Passport Episode 154🎧 What’s in the episode?...

CHAPTERS

0:00 Introduction

2:52 Knowledge to Experience

4:51 Empathy in Customer Experience

7:18 The Undervalued Front Line

9:29 Moving from cost center to revenue generator

14:38 Customer stories to drive improvement

17:23 1st Class Lounge

23:05 Why haven’t all companies embraced customer experience

25:59 Gorgias’ approach to customer listening

31:04 Balancing policy with human decision

33:20 Contact info and closing

If you like CX Passport, I have 3 quick requests:

✅Subscribe to the CX Passport YouTube channel youtube.com/@cxpassport

✅Join other “CX travelers” with the weekly CX Passport newsletter www.cxpassport.com

✅Accelerate business growth📈 by improving customer experience www.ex4cx.com/services

I'm Rick Denton and I believe the best meals are served outside and require a passport

Episode resources:

LinkedIn: https://www.linkedin.com/in/milagros-gonzales-520565183/

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🎤🎞️Customer Experience at LinkedIn “The one with LinkedIn trust & confidence” with Sam Stern Senior Manager Customer Experience at LinkedIn in CX Passport Episode 153🎧 What’s in the episode?...

CHAPTERS

0:00 Introduction

4:04 Customer Experience at LinkedIn

9:11 Converting Insights into Action at LinkedIn

17:00 Creating a customer-centric culture

21:56 Customer Culture Success stories - Cleveland Clinic

27:46 1st Class Lounge

32:17 Customer Experience driving tangible improvement

36:10 Contact info and closing

If you like CX Passport, I have 3 quick requests:

✅Subscribe to the CX Passport YouTube channel youtube.com/@cxpassport

✅Join other “CX travelers” with the weekly CX Passport newsletter www.cxpassport.com

✅Accelerate business growth📈 by improving customer experience www.ex4cx.com/services

I'm Rick Denton and I believe the best meals are served outside and require a passport

Episode resources:

LinkedIn: Sam Stern | LinkedIn

CX Patterns newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7062857517466316800 

CX Patterns Podcast: (Apple, Spotify)

LI Learning course: Customer Experience Strategy: Build A Customer-Centric Culture

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🎤🎞️Once a month CX Passport stops down and amplifies a CX job seeker. Let’s help build a network for Adam Haesler and his #OpenToWork in “The one where we amplify the CX job seeker” in CX Passport Episode 152🎧 What’s in the episode?...

CHAPTERS

0:00 Introduction

4:17 Adam’s journey into customer experience

6:08 Focus on Outcomes over Outputs

8:04 Using Scientific Method in CX

13:14 Connecting Business Results and Customer Experience

14:30 Reducing customer effort in customer service

17:37 1st Class Lounge

24:00 What Companies are Missing in Customer Experience

27:53 Adam’s Next steps in Customer Experience

29:22 Contact info and closing

If you like CX Passport, I have 3 quick requests:

✅Subscribe to the CX Passport YouTube channel youtube.com/@cxpassport

✅Join other “CX travelers” with the weekly CX Passport newsletter www.cxpassport.com

✅Accelerate business growth📈 by improving customer experience www.ex4cx.com/services

I'm Rick Denton and I believe the best meals are served outside and require a passport

Episode resources:

LinkedIn: https://www.linkedin.com/in/adamhaesler/

What's on your mind? Let CX Passport know...

🎤🎞️From CX Reckoning to the CX Procenaissance “The one with the CX Procenaissance” CX Passport tries a solo experience with the host in Episode 151🎧 What’s in the episode?...

CHAPTERS
0:00 Introduction
2:25 The year of CX Reckoning
8:07 Procenaissance - Fix Customer Experience in 2024
10:20 Origin story of Process & CX
15:40 $50 Million in increased revenue
19:10 Closing and seeking feedback

If you like CX Passport, I have 3 quick requests:
✅Subscribe to the CX Passport YouTube channel youtube.com/@cxpassport
✅Join other “CX travelers” with the weekly CX Passport newsletter www.cxpassport.com
✅Accelerate business growth📈 by improving customer experience www.ex4cx.com/services

I'm Rick Denton and I believe the best meals are served outside and require a passport