Explorez tous les épisodes du podcast CVO Live by Omniconvert Podcast

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime value!

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime value!

Andi Jarvis - Founder of Eximo Marketing, dad to Kiera, and BBQ fanatic - and Valentin Radu sit down for an insightful talk on effective marketing strategies powered by Customer Lifetime Value.

From reminiscing about how things were in the times of Direct Mail, before MySpace was even a thing, to analyzing the current obsession with acquisition, and organizational alignment, Valentin and Andi tackle all subjects.

Follow Andi on Linkedin

Follow Valentin on Linkedin

Save your seat for future live sessions here and let's start building profitable businesses together!

In this episode, Itay is sharing his expertise on managing creativity and innovation in the workplace and aligning the entire organization, acting in harmony for a single purpose. 

His philosophy and how it can help anyone in leadership having trouble with cross-departmental silos, communication, and leading with a clear purpose and vision, under the CLV North-Star metric.

Follow Itay on Linkedin

Follow Valentin on Linkedin

Save your seat for future live sessions here and let's start building profitable businesses together!

In this CVO Live episode, Richard Chapple - co-founder of The Growth Foundation, shared how he incorporated CLV principles in his work as an expert at unlocking huge, profitable, and sustainable growth for start-ups, scale-ups, and established businesses.

Tune in and discover what it takes to become truly customer-centric and grow your business in a sustainable way!

Follow Vinny on Linkedin

Follow Valentin on Linkedin

Save your seat for future live sessions here and let's start building profitable businesses together!

In this CVO Live episode, Ronak Shah, CEO of MyObvi, shared the mind-blowing realization that his company was fighting against 60+ other similar organizations, while he and his team of only 8 people built a 40 million dollar business in under four years, by unlocking the principles of Customer Lifetime Value. 

Follow Ronak on Linkedin

Follow Valentin on Linkedin

Save your seat for future live sessions here and let's start building profitable businesses together!

In this CVO Live episode, Valentin Radu and Vinny O’Brien - eCommerce Trainer & Consultant - discuss what it means to be customer-centric in eCommerce. 

From the meaning of CLV to aligning your organization around it, and even tool investment, the two go through all sorts of fascinating insights. 

Vinny runs Vinny & Co, an eCommerce consultancy firm, and is one of the UK and Ireland’s leading eCommerce experts.

He’s bringing to the table specific expertise in automotive, fashion, hard goods & home, as well as proven results with FTSE 100 retailers, eBay, and FMCG brands like Pepsi.

As an eComm expert, Vinny has lectured and taught eCommerce across the UK and Ireland since 2012.

His mission boils down to making eCommerce and digital technologies accessible to all businesses - no matter the vertical, size, and resources.

Tune in and discover what it takes to become truly customer-centric and grow your business in a sustainable way!

Follow Vinny on Linkedin

Follow Valentin on Linkedin

Save your seat for future live sessions here and let's start building profitable businesses together!

In this episode, renowned customer service and experience expert Shep Hyken sat down with Valentin Radu for an illuminating and highly productive discussion on customer experience (CX) and how it can become a revenue-generating machine.

Customer Experience is a critical component for any business seeking to remain competitive and grow in today's marketplace.

Tune in and get priceless insights and strategies for enhancing CX and leveraging it to drive revenue and growth.

Follow Shep on Linkedin

Follow Valentin on Linkedin

Save your seat for future live sessions here and let's start building profitable businesses together!

Using his 25+ years of business optimization experience, Bryan Eisenberglistens delivered a fantastic series of insights that are sure to provide valuable guidance for navigating the ever-evolving eComm & Retail landscape of 2023 and beyond.

If you're looking to stay ahead of the curve and achieve success in today's competitive business environment, then be sure to tune in and listen to this fantastic talk. 

Hit play and listen to this must-hear conversation for any business leader or marketer seeking to improve their CRO and drive growth.

Follow Bryan on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

Joining the CVO LIVE, Lucy Heskins from Oh Blimey shares insights on the highly effective Jobs to Be Done Methodology. 

Watch the episode to understand why and how this methodology became the star of Customer Research, and how you can use it to uncover the hidden reasons why customers will really buy your products. 

Tune in to learn how to use the JTBD methodology for insanely persuasive marketing campaigns and how it can help you create products that fit your target audience like a glove.

Follow Lucy on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

When 99,9% of marketing agencies have the same UVP, you need to bring something more to the table to get ahead. 

In this episode, Adam Pearce and Valentin Radu dive into how Customer Value Optimization (CVO) can help marketing agencies gain a competitive edge in the eCommerce industry. 

The two share insights on how marketing agencies can use CVO to help their clients increase customer lifetime value, drive revenue growth, and even fix their business models. 

Tune in now to learn how to leverage CVO to gain a hyper-competitive edge in the marketing world, build long-lasting relationships with your clients, and close better deals!

Follow Adam on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

The marketing world is operating on outdated strategies and patterns that are ineffective in today's eCommerce landscape. 

This episode explores the limitations of traditional marketing approaches and why businesses need to adopt a customer-centric mindset that prioritizes delivering value. 

Jeremy Epperson - Chief Growth Officer @ConversionAdvocates shares insights on how to implement Customer Value Optimization (CVO) as an alternative to the traditional marketing model. 

Jeremy and Valentin discuss how CVO can help businesses identify and target their most valuable customers and create personalized experiences that drive revenue and increase customer lifetime value. 

Tune in now to learn how to take your marketing efforts to the next level and build a successful eCommerce business using CVO.

Follow Jeremy on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime value!

If you’re an eCommerce professional (or owner), you might be struggling with growing and creating a loyal customer base. 

We invited Prof. Daniel McCarthy for a CVO Live episode, to discuss the real reasons why eComm & Retail companies are struggling so much these days.

With his background in finance and his Ph.D. in statistics, he can look at the industry through different lenses as opposed to an eCommerce entrepreneur. 

Tune in to uncover the reasons behind your struggles and a new way of using your data to grow a sustainable businesses through Customer Lifetime Value!

Follow Daniel on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

In this episode, we invited Johann Van Tonder, COO at AWA Digital, to share his expertise and insights on ideation and optimization in eCommerce. 

The main idea of this episode revolves around establishing an optimization culture in your company. For it to be successful, it's crucial to involve senior-level team members and understand customers' problems and pain points. 

As an author and one of the industry's best optimizers, Johann Van Tonder offers actionable advice on creating a culture of optimization that drives results. 

Tune in now to learn from the experts and discover how to cultivate a company culture that prioritizes optimization and maximizes success.

Follow Johann on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

In this episode, Will Laurenson shares the best strategies to use for increasing Customer Lifetime Value in the modern eCommerce world, starting with the customer-centric mind, fulfilling every CRO issue, and delivering relevant value to the customers. 

Follow Will on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

To avoid losing customers, it's essential you focus on optimizing the customer experience rather than relying solely on marketing efforts. 

In this episode, Valentin Radu discusses the importance of Customer Value Optimization (CVO) with Khalid Saleh, CEO at Invesp. 

They explore how to create a customer-centric strategy that prioritizes delivering value to your most valuable customers. The episode emphasizes the importance of understanding the customer journey and identifying and addressing friction points. 

Tune in now to learn how to implement the CVO methodology in your business and create a winning eCommerce strategy.

Follow Khalid on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

In this episode, we dive into the importance of customer centricity in eCommerce and how Customer Value Optimization (CVO) can help businesses achieve it. 

Talia Wolf offers us tips on meeting customer needs, adapting the customer journey for these needs, and delivering exceptional customer service. 

Tune in to learn how to put the customer at the center of your eCommerce strategy and create lasting relationships that drive revenue and maximize CLV!

Follow Talia on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

Customer connection is vital in eCommerce - as it impacts your Customer Lifetime Value and revenue growth. 

For example, even sending packages without considering the customer experience can hurt your business. 

In this episode, Valentin Radu and Tim Kilroy explore what optimizing for CVO entails in eCommerce and agencies, emphasizing that agencies must go beyond task delivery to thrive in the future. 

Tune in now for actionable insights on maximizing CLV in your business!

Follow Tim on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

In this episode, Tim Ash, International keynote, marketing advisor to executives, and bestselling author explores what it takes to become a leader in your organization. 

He will share insights on the key skills and qualities that define successful leaders, from effective communication and strategic thinking to emotional intelligence and adaptability. 

Him and Valentin Radu also discuss practical strategies for developing leadership skills, including tips for building relationships, managing teams, and inspiring others to achieve their full potential. 

Tune in now to learn how to become a leader in your organization and make a positive impact on your team and your company!

Follow Tim on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

As a pioneer of Internet marketing strategy, Jeffrey Eisenberg shares his perspective on approaching Conversion Rate Optimization with a CVO-focused mentality. 

Get ready to get practical tactics for optimizing website design, navigation, and user experience, with the purpose of providing a seamless experience for your visitors and turning traffic into conversions. 

This episode also highlights the role of personalization and customer engagement in driving conversions and building long-term relationships with customers. 

Tune in and learn how CRO + CLV can truly make a difference and take your eCommerce business to the next level!

Follow Jeffrey on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

Nichelle Hubley - CEO at &BAM Agency - discusses CVO and its role in crafting effective email marketing campaigns for eCommerce that drive revenue growth and maximize customer lifetime value. 

She highlights the importance of delivering value to email subscribers, including tips for crafting personalized and relevant content, optimizing email frequency, and segmenting your email list based on customer behavior and preferences. 

Tune in now to learn how to do email marketing the CVO way in eCommerce and take your business to the next level!

Follow Nichelle on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

 

As humans aren’t always logical about their purchases, this episode dwells into the fascinating world of psychology and its role in nailing Customer Value Optimization (CVO) in eCommerce. 

Conversion Scientist, Brian Massey, shares insights on the psychological factors that influence customer behavior. Learn more about the power of social proof, the impact of emotions on decision-making, and the role of cognitive biases in shaping customer perceptions. 

Tune in now to learn how to use psychology to nail CVO in eCommerce!

Follow Brian on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

 

This week's CVO Live episode features Martin Greif - President of SiteTuners, Speaker, and Author, for an exciting deep-dive into the Economics of Testing!

Join him and Valentin Radu and uncover the economic value of testing, including how to assess individual tests and their impact on your business.

See how CLV factors into the equation and gain insights into choosing the right tests for your goals.

Valentin and Marty explore the power of celebrating successful tests and creating an inclusive testing environment that maintains its statistical relevance.

If you're to take your business to new heights, don't miss out on this episode!

Save your spot for the next session here:

https://www.omniconvert.com/growth-knowledge/cvo-live/

 

Turning behavioral insights into effective strategies for your eCommerce business will never be an easy goal to reach without having a proper knowledge of psychology as well.

In this episode, Guido X Jansen, Global Business & Technology Evangelist Spryker Systems, joins Valentin Radu in a CVO Live session to talk about the importance of using behavioral analysis to understand customers better, cognitive biases, and experimentation!

Follow Guido on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

Val Geisler - Customer Advocacy Lead @Klaviyo - shares insights on how to use CVO principles to develop effective email marketing campaigns. The episode is brimming with tips for optimizing email content for conversion, segmenting your email list for maximum impact, and writing compelling messages. 

Val and Valentin also discuss the importance of delivering value to your customers through email marketing and building long-term relationships with them. 

Tune in now to learn how to improve your email marketing with CVO and drive business growth!

Follow Val on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

Valentin Radu and Peter Fader explore the critical role of Customer Lifetime Value (CLV) in the marketing picture for eCommerce businesses. 

Tune in to understand the true meaning of CLV, how it can inform your marketing strategies, and how to get started on increasing CLV. 

The two discuss how factors such as customer acquisition cost, retention rates, and average order value impact CLV, and how eCommerce businesses can use this information to optimize their marketing efforts and drive revenue growth. 

Tune in now to learn how to incorporate CLV into your eCommerce marketing strategy and drive long-term profitability!

Follow Peter on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

This episode explores the Jobs to be Done methodology, a powerful approach to understanding customers' needs and developing products and services that truly meet those needs. 

Bob Moesta - the creator of this methodology - shares insights on the importance of focusing on the customer's job to be done rather than just their demographic or psychographic profile, and practical strategies for applying the methodology to product development and marketing. 

Tune in now to learn how the Jobs to be Done methodology can help you better understand your customers and create products and services that truly meet their needs.

Follow Bob on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions here and let's start building profitable businesses together!

Valentin Radu uses his experience in eCommerce to explain the eCommerce Growth Formula: a proven framework for accelerating growth and achieving success in the eCommerce space. 

He also discusses the importance of leveraging data and analytics to make informed decisions, the impact of user experience on conversion rates, and actionable tactics for boosting customer engagement and loyalty. 

Whether you're an established eCommerce brand or just getting started, this episode will provide valuable insights to help you drive growth and achieve your business goals. 

Tune in and discover how to leverage your existing customers to bring your eCommerce the growth you plan to have.

Follow Valentin on Linkedin

Save your seat for the future live sessions  here and let's start building profitable businesses together!

This episode delves into the crucial role of Customer Experience in optimizing Customer Value. 

Karl Gillis shares insights on the importance of creating a positive and memorable customer experience, the impact of customer loyalty on business success, and actionable strategies for improving customer experience at every touchpoint. 

Listen and discover how to learn how to leverage the power of customer experience for increased customer lifetime value and business growth.

Follow Karl on Linkedin

Follow Valentin on Linkedin

Save your seat for the future live sessions  here and let's start building profitable businesses together!

In this CVO Live episode, we've managed to rope in a guest who's nothing short of a technological superhero: Ronny Kohavi, Vice President and Technical Fellow, fluent in Data Science, Engineering, AI, Machine Learning, and Controlled Experiments.

He and Valentin Radu discussed:

- The principles and challenges of being customer-centric and data-driven

- The value of CLV as a metric

- The role of A/B testing in decision-making

And if you're hungry for more clarity in your experimentation game, you're on the right track!

Ronny and Valentin also looked at the initial cost and unfamiliarity associated with running experiments but highlight the value gained from a robust experimentation platform.

Are you ready?

We had a special guest for this CVO Live episode: Robert Craven, Director, GYDA.co (Grow Your Digital Agency) and "the BEST at growing your agency" - crowned by Dennis Yu. 

Robert is known for helping agency directors get what they want. He achieves his mission by challenging presentations, asking tough questions, and helping agencies grow faster and more successfully. Even it means also helping them make tough decisions. So... 

...if you can't deliver anymore to the briefs you get from your clients... 

...or you can't close deals because everyone is doing the same things you are... 

...or you simply want to generate outstanding, earth-shattering, never-seen-before results for your clients... 

Join us in the this CVO Live episode! Valentin Radu and Robert Craven had an amazing discussion on how CVO could skyrocket an agency and will help you understand more about the business models you're supporting.

Valentin Radu and Steen Rasmussen got together for a new CVO Live Episode.

 

Steen Rasmussen is the Co-Founder and Director of Data Innovation at IIH Nordic, with 20+ years of experience with leadership, data strategies, and communities. He is also an internationally recognized speaker in data and an acclaimed international business thinker and communicator.

During CVO Live, Steen shared his insights on Leadership, Communication Silos (and overcoming them), Digital Maturity, and how these all fit into the greater CLV approach.

He also shared his view on what's missing, what needs to change, and what should stay the same in the business world, to make the shift between building Startup after Startup to building the great product that sticks.

Join us to learn more about why CLV matters, how to get better data, how to use post-purchase surveys in a smart way, multi-channel marketing, and much more!

In today's market, everyone is doing attribution, regardless of the technology, channels, or strategies they use to reach more customers.

What makes a business successful should not be defined by what the analytics platforms are telling them to look for, but measured by the KPIs that accurately measure the value of each customer by the channel they came from.

Russel McAthy, CEO and Founder of Ringside Data, shared his best insights on creating a smart attribution model for eCommerce companies, how to get better data, how to use post-purchase surveys in a smart way, multi-channel marketing, and much more!

Follow Russell on Linkedin

Follow Valentin on Linkedin

Save your seat for future live sessions here and let's start building profitable businesses together!

In this episode, Arnout Hellemans shared his expertise on how to leverage Google and other analytics to gain insights into customer behavior, identify opportunities for optimization, and ultimately create a winning online strategy that drives customer engagement and maximizes ROI.

Follow Arnout on Linkedin

Follow Valentin on Linkedin

Save your seat for future live sessions here and let's start building profitable businesses together!

Even if Conversion Rate Optimization isn't directly linked with creating loyal customers, optimizing the website to create seamless experiences for your visitors is crucial to starting a relationship on the right foot. 

In this episode, our guest Ruben de Boer, Conversion Optimization Consultant & Bestselling Instructor, shared his insights and strategies for maximizing the value of your website visitors and implementing CRO initiatives to convert traffic into paying customers.

Follow Ruben on Linkedin

Follow Valentin on Linkedin

Save your seat for future live sessions here and let's start building profitable businesses together!