Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast – Détails, épisodes et analyse

Roz Chandler is joined in this episode by Kerry Hales.

Kerry is a life coach (transformational) with almost 20 years of experience in helping people to uplevel their lives and achieve their dreams. Today she is talking about her new book about Your Knicker Draw.
Life Lessons from Your Knicker Drawer, takes a deep and personal dive into a very private space - the drawer where you keep your knickers and your secrets. Yes, we all have them and what’s stored away might just be more revealing than your sexiest lacy thong.

Combining years of coaching experience with an imaginative sense of metaphor, Kerry has created a book full of wisdom, everyday truths, and a whole lot of fun! Whether it’s the sexy g-string we know we’ll never wear, the practical, no-nonsense passion-killers that give us comfort and help us through the tough times, or that old pair of baggy pants we just can’t throw away, Kerry’s Life Lessons will shine a light on the way we live our lives.

Through the process of decluttering, we discover a deeper understanding of the connection in what we possess. And we can, simply by noticing, change the way we think, feel and act. As you go through each section, you will be taken on a journey of personal discovery that will bring a whole new you to light.

It's time to learn who you really are... and GO COMMANDO WITH KERRY

Kerry invites you to take a deep breath, open your knicker drawer and find out exactly why your life can take you to new heights.

I am delighted to be joined by the lovely Tom Stanhope from Grow your business with video.
This episode covers the things you can do easily to get visible with video in your business.
With Instagram's announcement around video - it's now even more important than ever to use video in your business. There has never been a better channel to start to create relationships with your audience. Toms free  Facebook group can be found here https://www.facebook.com/groups/growabusinesswithvideo

Tools? Do you mean my spade and fork?

No. Roz doesn't mean the tools you use in farming but the tools she would recommend to run your cut flower farm business. And there are a lot of them. 

Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business.  Roz isn’t about overcomplicating things. She wants to help farmers grow their businesses and there are a number of online tools that will help you plan your business and achieve growth and profit.

In this episode, you will learn about tools for: 

• Scheduling and creating graphics for your social media
• Running online workshops and courses.
• Managing your contracts, invoices and customer inquiries (all in one place)
• Collating member details from your Facebook group
• Logging your time (this is important for your pricing strategy) 
• Finding the right freelancers to outsource work 
• Collaborating with your team members 
• Editing and hosting your podcast

Resources mentioned in this episode:

Alitu

Dubsado

Buffer 

Canva 

Kartra

Group Leads 

Dropbox

WeTransfer  

TDF

OnePassword

Fiverr 

Buzzsprout

Trello 

KingSumo

Zoom

Connect with Roz Chandler: 

Website

Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

Why the need for a Facebook Group as well as a Facebook Business Page for your cut flower business?

Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. 

In this episode, she takes you through all the reasons why a group is a good idea. It is vital for any flower farm to build an engaged group of like-minded people - your customers, the people who believe what you believe and buy from you all come together in an engaged group.

Want a more engaged customer group for your cut flower farm? Roz Chandler explains how.

You will learn:

• The difference between a Facebook page and a Facebook group 
• Why you should create a Facebook group for your cut flower farm business 
• How you can set up a Facebook group 
• How to successfully manage your Facebook group so it can thrive and you build an engaging community 

Connect with Roz Chandler: 

Website

Join my Facebook groups: Cut Flower Farming Growth and Profit In Your Business; Cut Flower Collective

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

How do you rank higher in Google? 

This is Part One of a series on this subject. Over the years this has become more and more important for cut flower businesses and something that a lot of people do not understand. 

Roz Chandler, an expert digital marketeer and flower farmer gives her advice on the foundations of SEO for your cut flower business. She endeavours to talk plainly and clearly about this technical topic. Join her on your journey of how to make your flower farm more visible.

You will learn: 

• The ten common mistakes people make when it comes to SEO
• How to choose your keywords to make sure your website ranks on Google

Resources mentioned in the show: 

Google Analytics

Connect with Roz Chandler: 

Website 

Join my Facebook group

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

So what’s this Google my Business all about? 

Roz Chandler, a digital marketing expert and flower farmer talks you through the easy-to-follow steps of setting your cut flower business up on Google Maps and highlights how important this is for your cut flower farm. This is important for your search engine optimisation and therefore Google rankings and it’s a vital part of the visibility of the brand for your flower farm.

You will learn: 

• How to create a Google My Business account 
• How to optimise your Google profile 
• How important reviews are for your cut flower business and how you rank on Google 

Connect with Roz Chandler: 

Website

Join my Facebook group

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

So you want to go into business as a cut flower farmer? 

You have worked out the why and the brand messaging you would like. Now to the nitty-gritty. What legal structure is your cut flower farm business - is it a limited company, a sole trader, a social enterprise? Is it VAT registered and why? Have you thought of your marketing strategy? Who are the customers for your cut flowers?

Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. 

Roz takes you through the foundations of setting up a business in an easy-to-follow way.

You will learn: 

• Ten tips for setting up your cut flower business 
• The importance of conducting market research so you can definite and analyse your target market 
• How creating a sales and marketing strategy helps you to understand your unique selling points and how to reach your ideal customers 

Connect with Roz Chandler: 

Website

Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

So why are you in a cut flower business? 

Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. 

This episode explores the why and discusses language in messaging. The why being so much more valuable than the what and the how.

Roz Chandler talks about her two favourite business speakers of all time and why their lessons are relevant and important to cut flower farmers. Roz has been a fan of Simon Sinek for many years. He is an inspirational speaker and author and talks amongst other things about the why. For flower farmers, this is even more important. Of course, you grow flowers and you grow them sustainably but WHY? What fires up your belly and makes you get up and work in your fields?  Your customers buy cut flowers from you because of the why.

You will learn:

• A technique that will help you determine your why 
• David Hyner’s pyramid method and how it can help you set your goals 

“We imagine a world in which the vast majority of people wake up every day inspired, feel safe wherever they are, and end the day fulfilled by the work they do.” Simon Sinek

Roz also introduces another of her favourites - David Hyner, MD of Stretch Development. David draws from many years of research on goal setting and why the traditional way of SMART goal setting produces average results. Do you want more than average for your cut flower business? 

“Lions do not lose sleep over the opinions of sheep” - David Hyner

Resources and links mentioned in this episode: 

David Hyner  

Simon Sinek 

Ted Talk 

Connect with Roz Chandler: 

Website

Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

Are you an ambitious flower farmer looking for hints and tips to grow your business?  

Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. 

In this easy-to-follow episode, Roz Chandler discusses the importance of brand messaging and helps cut flower farmers build their own messaging. The way you talk about your brand defines your ideal customer. As cut flower growers, not all customers will be your ideal customer. 

You will learn:

• The A to H of defining your ideal customer 
• Creating your messaging statement 
• The words or phrases you associate with how your customer is feeling so you can best understand their needs

Connect with Roz Chandler: 

Website

Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

Please join us for some hints and tips on running your own business.
I had the pleasure of being joined by Andrew Spink. Andrew has over 35 years experience in the hotel industry and is renowned for leading a team, his mentoring skills, and his passion for customer service. Do join us for this amazing chat with someone I respec enormously for his desire to help others suceed.