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	Titre	Date	Durée
	How to build a referral program that actually brings in leads with Kirsty Sharman, Referral Factory	29 Jun 2026	00:58:02
In this episode, Kirsty talks through the gap between customers who say they'd recommend a product and customers who actually do, why referral programs feel harder to launch than they are, and what separates the programs that generate consistent leads from the ones that never get off the ground. She also makes the case for why customer marketers — not growth teams, not product — are best placed to own this channel. What we cover: How Kirsty went from building Africa's largest influencer platform to launching Referral Factory Why most businesses leave word of mouth to chance — and how to stop How to launch a referral program in 30 days The double-sided referral: why giving customers something to share beats asking them to sell What rewards actually work (and the B2B mistake that kills participation) How to make the business case to leadership — including the one question Kirsty uses every time Why referral programs don't create word of mouth. They capture it. Resources: Referral Factory: https://www.referral-factory.com Referral Factory case studies: https://www.referral-factory.com/case-studies Kirsty on LinkedIn: https://www.linkedin.com/in/kirstysharman
	Dean Lindsay \| How to launch a great fintech-focused customer advocacy program \| Customer Marketing Catch-up	31 May 2024	00:28:34
Key talking points: Keeping in the loop with your other departments, especially with product leaders. Make sure to stay in touch with your advocates - if they don't know about the feature, chances are the rest of your customer base don't know about it either. How to cross-sell and upsell to advocates Getting involved in thought leadership Future of customer marketing About the guest: Aunalisa Arellano is currently the Head of Customer Marketing at Filevine. She has a strong practice in B2B SaaS marketing and thrives in customer-focused roles. Some exciting career accomplishments so far include: Diversity and Inclusion Board Member at Shareworks by Morgan Stanley First-Generation College Student Mentor (Legacy Program) at Westminster College Drove the launch of an inaugural client advisory board at Filevine Created the first-ever equity compensation by gender and race report at Shareworks by Morgan Stanley Currently building the core customer marketing and advocacy strategy at Filevine
	Joshua Zerkel \| Why multifaceted communities are the future \| Customer Marketing Catch-up	31 Jan 2024	00:54:27

	Sangeeta Walsh \| Understand your customers using business intelligence \| Customer Marketing Catch-up	24 Jan 2024	00:11:20

	Sara Steffen \| How to set up Customer Advisory Boards for true business impact \| Customer Marketing Catch-up	29 Nov 2023	00:18:56

	Annie Eissler \| Customer journey mapping and the importance of customer experience \| Customer Marketing Catch-up	22 Nov 2023	00:22:51

	Leslie Paterson \| How to approach executive conversations: Setting up a successful customer marketing team \| Customer Marketing Catch-up	23 Aug 2023	00:58:57

	Virginia Bryant \| The next stage of evolution for customer marketing \| Customer Marketing Catch-up	26 Jul 2023	00:47:38

	Robert Maddox \| How to connect your customers to the product team using events \| Customer Marketing Catch-up	21 Jun 2023	00:42:00

	Jeni Asaba \| Building relationships at scale: Vital tips to help you tie people to your community \| Customer Marketing Catch-up	31 May 2023	00:54:50

	Meaghan Sullivan \| How to excel in the digital workplace as a customer marketer \| Customer Marketing Catch-up	26 Apr 2023	00:43:31

	Maria Braune \| Perfect personalization: Why human connection is vital for your marketing \| Customer Marketing Catch-up	12 Apr 2023	00:44:25

	Cetiera Carmona \| Five types of customer data to leverage during the growth stage of the customer journey \| Customer Marketing Catch-up	22 Mar 2023	00:44:37

	Cassie Sneed \| The foolproof process to getting the right case studies for your brand \| Customer Marketing Catch-up	25 Jan 2023	00:44:33

	Clayton Prichard \| How can Customer Marketers and Product Marketing Managers best work together? \| Customer Marketing Catch-up	28 Dec 2022	00:24:12

	Collette Johnson \| Why customer references are important, and how best to use them \| Customer Marketing Catch-up	30 Nov 2022	00:37:29

	Jennifer Susinski \| Unique customer advocacy tips to perfect your customer experience \| Customer Marketing Catch-up	26 Oct 2022	00:11:56

	Deena Zenyk and Liz Richardson \|The importance of VoC in your customer and market research \| Customer Marketing Catch-up	28 Sep 2022	00:33:38

	Kevin Lau \| Three essential tenets that instantly improve your customer advocacy plan \| Customer Marketing Catch-up	16 Aug 2022	00:14:03

	Aunalisa Arellano \| How to effectively communicate your features, products, and services to your customers \| Customer Marketing Catch-up	15 Aug 2022	00:15:12

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