Customer Centric Marketing for Business…

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http://screencast.com/t/v9t0gNfMBy0d
7 partages
http://sydneysmallbusinesscentre.com/small-business-marketing-demystified
5 partages
http://customer3d.com/content/
3 partages

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Webinar 3

jeudi 25 juin 2020 • Durée 01:14:05

Last session bringing all the information together.

Webinar 2: How to market your business during this challenging COVID environment

vendredi 19 juin 2020 • Durée 01:34:42

This is the 2nd in our series and explores the following:
Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell
Step 4. Digital connector: How to immediately increase the impact of your digital presence.

Step 5. Double down: Don’t just survive; thrive by applying a growth and investment mindset.

Step 6. What you don’t know about your customers: How to create insights via research and other social media monitoring that can provide great ideas for rapid business growth.
To download the slide deck or video of this webinar head here: https://marketing-for-small-business.teachable.com

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Tilt: Shifting Your Strategy From Products to Customers

vendredi 22 novembre 2013 • Durée 25:18

Niraj Dawar is a Professor at the Ivey Business School and with a wealth of corporate experience as an expert marketing strategist. Niraj has wrote one of the most important books I have read as a customer centric marketer this year. Tilt: Shifting Your Strategy From Products to Customers.

Key strategic questions that I earmarked in reading Tilt by Niraj Dawar are as follows:

1. Why do your customers choose you? Make sure it is not table stakes.

2. What business are you in? What business do your customers think you are in? How have they defined you? The answer you give to this question is predictive of how you see your business strategy

3. How is profitability measured? By customer or by volume?

4. Where do you spend most of your effort and energy? – on the service or product you sell or on understanding your customers and consistently delivering value to them by asking one fundamental question: What else do our customers need?

“Today manufactures can replicate the looks and feel of an innovative product and print it to market for a fraction of the price, in a fraction of the time it use to take. Even Nike and HP manufacture their products in Asia.” Tilt pg 178

5. How can we take what we know about our customers and provide value in different ways.

Niraj gives a indepth interview with me around the reason he wrote Tilt, the difference between upstream and downstream strategies and what it was like to present the book to the Canadian president!

More information:

strategytilt.com

Blog

My article on Tilt

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The Customer Centric Blueprint with Doug Leather

lundi 7 octobre 2013 • Durée 47:26

Doug Leather is passionate about customer centricity as a system. In fact he has built a business over the past 11 years around it. I had the pleasure of interviewing Doug about his new book The Customer Centric Blueprint: Building and Leading the 21st Century Organisation.

Doug talks of how to create a sustainable competitive advantage, enlighted leadership and cultural orientation around the customer using examples including:

Amazon

Zappos

Apple

GE

How to create a customer centric organisation using the REAP Customer Centric Organisational Blueprint

Contact details:

www.reapconsulting.com

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Bernadette Jiwa - Latest Story:The Fortune Cookie Principle Principle

mardi 20 août 2013 • Durée 17:43

Bernadette is a great story teller and discoverer. She works with businesses to uncover brand stories. We buy

how brands make us feel, brands that resonate with our beliefs and stand for something. Bernadette in her new book, The Fortune Cookie Principle: The 20 Keys to Great brand stories and why your business needs one,helps us learn about purpose, people, personal and perception are important aspects in shaping brand perception. Today more than ever before, with more choice we are looking for those brands that have a purpose and align with our values.

Bernadette references some companies doing it right:

Method

Chobani yoghurt

Warmer Parker Glassware

Resources and ideas:

Visit Bernadette's site The Story of Telling for more great tips on how to create your brand story.

Bernadette's Blog

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We Are Huddle interview with MD, Dr Melis Senova

lundi 29 juillet 2013 • Durée 31:38

Melis is an inspiring human centric strategist specialising service design. As the MD of wearehuddle.com, Melis is in the innovative space of working with CEOs of bluechip companies, in helping them discover ways to do meaningful work.

Companies are seeking new frameworks to create a way to navigate decision making and challenges that they are facing. One of these problem is the customer value they provide.Using an understanding of the customers and the organisational world, wearehuddle help create a path where this can be more in sync.

Using the framework of design, Melis leads her team in working with companies address strategic questions that challenges the way they create value. In my interview with Melis, we talk about the fliperoo a communication tool that her team use and the enabling role that wearehuddle play in delivering a human experience.

Resources:

wearehuddle

Blog

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Smart Customers Stupid Customers Interview with An Author Bruce Kasanoff

mercredi 24 juillet 2013 • Durée 00:04

Bruce Kasanoff is a speaker, author and business strategist who helps companies profit from disruptive forces, rather than fall victim to them and the co-writer of Smart Customers, Stupid Companies.

Bruce helps companies understand what comes next, and how they can leapfrog their competitors. His entire career has focused on helping companies leverage emerging technologies to better grow revenues and serve their customers. Bruce with co-author Michael Hinshaw have asserted that our tolerance to mistakes by companies we engage in is reducing. We now have more information before we engage with them. Companies are still slow to recognise this and so rather than leverage the same disruptive forces like:

Social Influence

Persvasive Memory

Digita Senors and

the Physical web

Companies are not keeping pace with our need to have a better experience with them. Well most anyway.

A Bain & Company research study showed that while 80% of managers thought their firm was providing a superior customer experience, only 8% of those firms' customers agreed.Now that seems stupid.

Bruce and I have a very interesting chat about the new landscape with customers and technology calling the shots.

Resources:

Bruce's website Now Possible

SmartCustomers website

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Tristan White on creating awesome company culture

mardi 2 juillet 2013 • Durée 21:02

Tristan White is the manager of The Physio Co. He has become a big advocate, thoughtleader and key note speaker on creating a great corporate culture. Tristan shares why he created a vision, values and the purpose of his business and how it changed how he grew his business.

The Physio Co was ranked by BRW at No. 5 on it’s annual list of Australia’s 50 Best Places to Work. Learn from Tristan some best practices of how to create that vision for everyone to rally around and how to embed those values into your business to create a culture.

Resources
Tristan's White Blog

The Physio Co

What's it like to work at The Physio Co

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Bryony Thomas - Watertight Marketing Book

mardi 25 juin 2013 • Durée 34:35

Bryony Thomas is an experienced strategic marketer that really gets it. I absolutely love her new book Watertight Marketing. It is a practical approach to getting the fundermentals right when creating a strategic approach to marketing.

Bryony's book is all around getting the fundermentals right so that as an small business owner you can build a strategy approach to their marketing so that works and continues to work over time. By reading this book you can ensure that you are not throwing your precious marketing dollars down the drain.

By auditing your existing business model, you can ensure that you can keep the customers you have!

Watertight Marketing talks of:

Your Taps: Ways of generating interest in your offer.

Your Funnels: The tools and techniques you use to channel that interest and move people through to trying you out.

Your Bucket: Those things that come together to keep your customers your customers.

As Bryony discusses there is no point turning on a tap if the bucket you are using is leaky, you need to have a watertight bucket to start with.

Resources:

Download your free chapter here

Buy the book here (I highly recommend it)

Bryony Website

Bryony on Facebook

Creating Brand Energy with Cath Sutherland

jeudi 20 juin 2013 • Durée 21:59

I came across Cath's Sutherland's book Creating Brand Energy while I was researching branding online. Cath's approach really resonated with me. I even re-did my Brand Energy Blueprint. What makes you choose one company over another is becoming harder. Online we can all look the same. To differentiate our brand we need to stand for something. We need to have a greater cause and back it up with a value-set.

Conscious Business, Cath's business works with businesses that want their brand to be more than a logo. Those who are interested in creating a physical and energic entity. It is a conscious and deliberate decision making platform that shapes how you make choices and this builds your brand reputation.

More Resources:

The book

Website

5 Steps to building your brand energy

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