Crushing Club Marketing – Détails, épisodes et analyse

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Crushing Club Marketing

Ed Heil

Business & Entrepreneuriat

Fréquence : 1 épisode/50j. Total Éps: 57

Crushing Club Marketing is a podcast for progressive private club leaders ready to increase their revenue and create long term change for their club. We discuss topics pertaining to leadership, digital marketing strategies and long term planning to create sustained club growth.

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Données mises à jour le 04/07/2026

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1 partage

https://www.linkedin.com/in/edheilstoryteller
1 partage

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Score global : 53%

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Private Club Leadership is Changing: A Conversation with Joel Livingood

Saison 5 · Épisode 56

lundi 20 octobre 2025 • Durée 45:33

The role of the General Manager is evolving — and so are the expectations of private club leadership.

In this episode, Ed Heil sits down with Joel Livingood, General Manager and COO of Interlachen Country Club, to unpack how mission, culture, and governance are redefining what it means to lead a modern club.

Joel shares how Interlachen turned alignment into its greatest strength — guiding nearly a decade of growth, investment, and transformation. From establishing clear governance with the board to building a culture of empowerment among 400 team members, his approach offers a blueprint for sustainable leadership in today’s complex club environment.

Summary:

00:00 Introduction and Overview of Interlachen’s Transformation
Ed and Joel discuss Interlachen’s decade of change, from major renovations to family-focused investments and restored golf facilities.

03:45 Finding Direction After 2008
Joel explains how recovery began with defining the club’s mission and values — the foundation for every decision that followed.

06:45 Balancing Heritage and Progress
How Interlachen honored its legacy while adapting to the expectations of modern members.

09:20 Turning Mission into Action
The club’s mission to “enrich members’ lives through outstanding championship golf and family experiences” becomes the guide for culture and operations.

12:30 Embedding Values Across the Club
Tradition, excellence, innovation, and stewardship influence hiring, culture, and communication.

15:10 Building the Interlachen Brand
Joel discusses intentional storytelling, brand consistency, and how the club communicates its values internally and externally.

18:30 Leading a 400+ Person Team
The power of showing up, removing roadblocks, and building a workplace rooted in purpose and growth.

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