Explorez tous les épisodes du podcast Crickets to Cha-Chings

Discover how to use AI tools to create Etsy digital products, find profitable ideas, and save time without falling for misleading data. Julie Berninger and Sasha Hutchison share practical Etsy seller strategies, from keyword research and market analysis to holiday product ideas that can help your shop stand out.

Learn how to create eye-catching mock-up templates and product listings, navigate platform policies, and prepare for the holiday season with Holiday Boot Camp events, templates, and prizes. Plus, discover why validating AI-generated research matters before investing time in a product idea—and how smarter digital marketing can support your Etsy growth.

👉 Subscribe for weekly tips on Etsy printables, AI tools, and digital product success!

👉 Join the E-Printables Course: https://goldcityventures.com/e-printables-course/?utm_source=podcast&utm_medium=description&utm_campaign=sept2026&utm_content=sasha

In this episode:

• Get seasonal product ideas: Advent calendars, Thanksgiving printables, gift card holders, and classroom banners.
• Turn one product idea into options for different buyers.
• Help shoppers "get it" faster with better mockups and listing images.
• Put AI to work on research and everyday business tasks.
• Check AI suggestions against real Etsy data before spending time creating.
• Understand what shoppers actually mean when they search.
• Hear how marketplace changes and AI shopping could affect product discovery.
• Peek inside Bootcamp's live events, guides, bonuses, and laptop giveaway.
• Discover how your Canva and digital skills can help beyond your Etsy shop.

If you've been collecting product ideas but need help turning them into listings, this episode gives you a closer look at what we'll be working on together in Holiday Bootcamp.

Resources

👉 E-Printables Course (+ 30 Days Free in Holiday Bootcamp):  https://goldcityventures.com/e-printables-course/?utm_source=podcast&utm_medium=description&utm_campaign=sept2026&utm_content=sasha

👉 Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial   👉 Special Discount on EverBee: https://go.goldcityventures.com/everbee

👉 Watch on YouTube: https://youtu.be/MHI_d0BGDGQ

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Follow Sasha on: 

YouTube: @YourFrugalFriend

 

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Follow Crickets to Cha-Chings for more Etsy tips, printable product ideas, and practical ways to use AI in your business!

This episode may contain affiliate links for products or services that we use and truly believe in. If you click on one of them, we'll receive a commission. This episode is in no way associated with or endorsed by Etsy, Pinterest, Google, or any other company mentioned in this episode.

Check out Anywhere Digital: https://go.goldcityventures.com/anywhere-digital

What if you could automate your Etsy digital product listings instead of creating every one manually? Chris Meats from Anywhere POD and Anywhere Digital reveals how AI is transforming Etsy workflows—helping sellers create product listings, mockups, personalization, and digital downloads faster.

See how Canva designs can be turned into multiple Etsy listings, how AI streamlines listing creation, and how built-in upselling and cross-selling can help increase sales. Whether you sell digital products or print on demand, these automation tools could completely change how you run your Etsy shop.

👉 Subscribe for weekly tips on Etsy, digital products, and print-on-demand success.

Chapters

00:00 Introduction to Chris Meats and Anywhere Digital
00:45 Background and evolution from POD to digital products
02:12 Automation and personalization in Etsy listings
04:14 Defining personalization for digital products
05:13 Use cases for personalized digital downloads
06:10 Examples of personalized birthday invitations
07:31 Demo of mockup automation and AI listing creation
13:37 Using AI assistant to generate listings and tags
18:21 Recommended listings and upselling strategies
20:44 Personalized download pages and customer experience
26:42 Bulk uploading and managing multiple listings
32:38 AI effects and style customization for designs
34:19 Automating AI-generated personalized images
37:30 Reusing prompts for different products
40:16 Integration of POD and digital product tools
42:28 Launch announcement and future updates

Resources

👉 Check out Anywhere Digital: https://go.goldcityventures.com/anywhere-digital

👉 Watch on YouTube: https://youtu.be/TgRUre62GD0

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Follow Chris on: 

YouTube: @AnywherePOD

 

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

What if you could list 125 Etsy products in a week without sacrificing quality? Seven-figure Etsy seller Emily shares how she uses AI tools like Claude and ChatGPT to streamline her print-on-demand business and scale her shop more efficiently.

Discover how AI automation speeds up product research, Canva design edits, Etsy SEO, and product listing workflows. Learn how templates help you create more while maintaining quality, why balancing seasonal and evergreen products supports year-round growth, and how to free up time for the creative work you love.

Whether you're looking to grow your Etsy shop or simplify your workflow, these strategies can help you work smarter with AI.

👉 Subscribe for weekly tips on Etsy printables, print-on-demand, and growing your creative business!

👉 Join Emily for the 2-Week AI Challenge to get more listings in your shop before Christmas.  https://goldcityventures.com/ai-etsy-pod-listing-challenge/?utm_source=podcast&utm_medium=description&utm_campaign=ai-challenge&utm_content=emily

Chapters

00:00 Introduction to Emily and her Etsy journey
02:39 The importance of evergreen products for scaling
05:38 AI-assisted design and listing automation
08:36 AI enabling work from anywhere and saving time
10:49 Details about the upcoming Etsy listing challenge
12:51 Emily's excitement for the challenge and community support
15:14 Logistics and participation details for the challenge
17:45 Building foundational skills before advanced AI use
18:31 Scaling and automating for growth and freedom
19:25 Where to find Emily and closing remarks

Resources
👉 The Gift Lab Course - https://goldcityventures.com/the-gift-lab/
👉 The Gift Lab Etsy Community - https://www.skool.com/gift-lab/about

👉 Watch on YouTube: https://youtu.be/dZgDz3nPRto

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Follow Emily on: 

Instagram: https://www.instagram.com/ecommemily

YouTube: @ecommemily 

 

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

For the Fall 2026 Launch of E-Printables, Cody & Julie recorded a live workshop called "We've Sold 152,500+ Digital Products — Here's What Actually Works", and they're sharing it in its entirety in today's episode!

If you're listening on the day this drops, you still have a chance to get in and claim some bonuses.

👉 Join the E-Printables Course: https://goldcityventures.com/e-printables-course/?utm_source=podcast&utm_medium=description&utm_campaign=sept2026&utm_content=fincon

During the workshop, we cover:

• The products we'd sell now for your first 100 sales
• The Etsy change that has us testing something new​​​​​​​
• Results from our 50 listings in 2 weeks challenge
• The A.I. shortcuts worth using and what to skip
• ​​​​​Beginner mistakes and how to avoid them

📚 Learn More 📚

👉 Join the E-Printables Course: https://goldcityventures.com/e-printables-coursehttps://goldcityventures.com/e-printables-course/?utm_source=podcast&utm_medium=description&utm_campaign=sept2026&utm_content=fincon

Learn how to create and sell digital products on Etsy. This enrollment opportunity ends Monday, October 5th, at Midnight Eastern! Your course purchase includes a ticket to our Holiday Bootcamp Kickoff on October 6 with Cody and head coach Sasha, featuring a laptop giveaway.

Follow Julie, Cody, and Gold City Ventures:
Instagram: https://www.instagram.com/goldcityventures
Facebook: https://www.facebook.com/goldcityventures

Cody went to FinCon in Palm Springs to connect with other creators and came home with a fresh perspective on growing an online business. Between sharing the main stage and talking shop over lunch, he heard how successful creators turn their ideas into digital products and build businesses around the right customers.

👉 Join the E-Printables Course: https://goldcityventures.com/e-printables-course/?utm_source=podcast&utm_medium=description&utm_campaign=sept2026&utm_content=fincon

In this episode of Crickets to Cha-Chings, Julie gets the stories behind Cody's trip, including a conversation with the team behind Dow Janes that stuck with him.

What happens when you take one successful idea further instead of constantly starting over? How can a smaller audience support a big business? And what are creators doing to build more freedom into their lives?

Cody shares the conversations that got him thinking, and we connect those lessons to our own experiences selling digital products on Etsy. Plus, we catch up on his first FinCon since publishing Retire by 30 and the connections that keep him coming back each year.

Chapters
00:00 Behind the scenes at FinCon with Cody
01:38 How one good idea becomes your next opportunity
07:24 Small audience, big business: The power of the right niche
13:25 Building income that gives you more freedom
18:20 The conversations that happen after the sessions
22:47 Your invitation to Holiday Bootcamp

📚 Learn More 📚

👉 Join the E-Printables Course: https://goldcityventures.com/e-printables-coursehttps://goldcityventures.com/e-printables-course/?utm_source=podcast&utm_medium=description&utm_campaign=sept2026&utm_content=fincon

Learn how to create and sell digital products on Etsy. This enrollment opportunity ends Monday, October 5th, at Midnight Eastern! Your course purchase includes a ticket to our Holiday Bootcamp Kickoff on October 6 with Cody and head coach Sasha, featuring a laptop giveaway.

Follow Julie, Cody, and Gold City Ventures:
Instagram: https://www.instagram.com/goldcityventures
Facebook: https://www.facebook.com/goldcityventures

Watch on YouTube: https://youtu.be/svDoiJL9Udc

Julie was invited to Miami to meet with some of Teachable's top course creators at the Teachable Collective event, and she came home with notes worth sharing. What are people building successful online businesses doing differently, and what did they have in common despite selling completely different things?

👉 Join the E-Printables Course: https://goldcityventures.com/e-printables-course/?utm_source=podcast&utm_medium=description&utm_campaign=sept2026&utm_content=teachable

In this episode of Crickets to Cha-Chings, Julie takes Cody behind the scenes of Teachable Collective. From a Portuguese language school to a business teaching people to write novels with AI, the conversations sparked ideas about connection, creating with AI, and moving forward before everything feels perfect.

Julie shares five takeaways from the trip, how they could apply to digital product sellers, and ideas we're bringing back to our own E-Printables community.

Chapters
00:00 Julie's invitation to Miami for Teachable Collective
01:35 What people are really buying from you
03:29 The AI advice Julie brought home
05:12 Bundling, imperfect products, and getting things out the door
08:12 A conversation about the future of getting found online
12:18 What's coming next: Holiday Bootcamp and a laptop giveaway

📚 Learn More 📚

👉 Join the E-Printables Course: https://goldcityventures.com/e-printables-course/?utm_source=podcast&utm_medium=description&utm_campaign=sept2026&utm_content=teachable

This enrollment opportunity ends Monday, October 5th, at Midnight Eastern! Your course purchase includes a ticket to our Holiday Bootcamp Kickoff on October 6 with Cody and head coach Sasha, featuring a laptop giveaway.

Follow Julie, Cody, and Gold City Ventures:
Instagram: https://www.instagram.com/goldcityventures
Facebook: https://www.facebook.com/goldcityventures

Watch on YouTube: https://youtu.be/pZ2ZbvuCfgw

Want to know what a $3M print on demand seller says is working right now? In this episode, Julie Berninger sits down with Christina to uncover the latest Etsy and Shopify trends driving sales in 2026. Learn how to spot trending designs, improve your listings with better mock-ups, and capitalize on growing demand for vintage graphics, personalized gifts, and popular color palettes. Christina also shares insights on scaling across multiple marketplaces, using tools for product research, navigating Facebook ad strategies, and adapting to the rise of AI-generated mock-ups. Whether you're just starting out or looking to grow your print-on-demand business, this episode is packed with actionable ideas you can apply today.

👉 Subscribe for weekly tips on Etsy printables, side hustles, and print on demand growth.

Chapters

(00:00) - Introduction to Christina and her success in print on demand
(02:12) - The explosion of trends, especially stripes and vintage styles
(05:07) - Identifying best-selling products and how to spot emerging trends
(09:56) - The importance of niche-specific trends like comfort colors
(13:00) - Popular design themes: club shirts with retro/hand-drawn styles
(17:28) - Mock-up best practices, including AI vs. real-model photos
(20:13) - The impact of AI on mock-up imagery and legal considerations
(24:24) - Optimizing product photos and videos for listings
(27:24) - Comparing Etsy and Shopify profitability and workload
(31:15) - Facebook ad strategies: interest vs. broad targeting
(34:13) - Testing and refining designs for success
(35:26) - Resources and where to find more tips on Shopify and Etsy growth

Resources

👉 Watch on YouTube: https://youtu.be/HCd0P2aGUNE

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Follow Christina on:

YouTube: @c.u.online

 

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Print on demand seller Ryan Hogue breaks down exactly how he scales designs, automates listings, and spots winning trends before they peak. 

👉 Check out MyDesigns (the Ai tool Ryan uses): https://go.goldcityventures.com/my-designs

👉 Subscribe for weekly tips on Etsy, AI tools, and print-on-demand success.

Chapters

00:00 Introduction to Trends in Apparel
02:50 Leveraging AI for Design Creation
05:25 Exploring Print on Demand Strategies
08:16 The Importance of Product Quality
11:05 Maximizing Sales Across Platforms
13:22 The Role of AI in Business Efficiency
15:31 Cost-Benefit Analysis of AI Tools
18:22 Final Thoughts on Trends and Opportunities

Resources

👉 Watch on YouTube: https://youtu.be/kYsx8iga8tU

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Follow Ryan on:

YouTube: @ryanhoguepassiveincome

Instagram: @ryanhogueofficial

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Etsy trends change fast — and the sellers who spot them early are the ones getting the clicks and sales. In this episode, Lizzie Smiley breaks down how to use vintage aesthetics, nostalgia, boho styles, and trendy fonts to make your print-on-demand and digital products stand out in crowded Etsy search results.

👉 Subscribe for weekly tips on Etsy, print-on-demand, and digital product success.

 

Chapters

00:00 Introduction and Lizzie's Entrepreneurial Journey
01:12 From Corporate to Etsy Success: Lizzie's Story
02:22 Scaling Etsy Handmade Signs to $12K Months
03:26 Transition to Teaching and Digital Products
03:56 Trend Report Focus: Q3 and Q4 Design Strategies
05:00 Vintage and Grand Millennial Aesthetics
06:20 Applying Vintage Trends to Printables and Gifts
09:25 Nostalgia Trends: 80s, 90s, and 70s Influences
11:13 Incorporating Nostalgic Elements into Designs
13:25 Doodle and Naive Core Trends in Design
15:40 Creating Trend-Driven Printables and Gifts
20:58 Wildflower and Boho Trends for Fall and Winter
23:35 Using Wildflowers and Earth Tones in Products
25:24 Trending Fonts: Retro, Varsity, and Hand-Drawn Styles
27:57 How to Improve Graphic Design Skills
28:37 Building Your Market Research Brain Cache
31:23 Lizzie's Trend Spotting Resources and Offerings
32:17 Closing Remarks and Final Tips

 

Resources

✨ Trendspotting Membership: Learn how to spot winning Etsy trends before they get saturated. Get your first month for just $17 with code KEEP20. Etsy Trend Reports

🎨 20 AI Design Courses for $20: Learn how to create better digital products and print-on-demand designs faster with AI tools. 20 AI Design Courses for $20 | How to Sell Your Stuff

👉 Watch on YouTube: https://youtu.be/zKej7mLSnLU

 

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Follow Lizzie on: 

YouTube: @howtosellyourstuff

Instagram: https://www.instagram.com/howtosellyourstuff/

 

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Want financial independence faster? Learn how digital products and smart investing can turn side hustles into long-term wealth with Cody Berman, author of Retire By 30. https://retireby30book.com

In this episode, Cody Berman shares how he reached retirement by 30 using scalable digital products, resourceful strategies like house hacking, and consistent investing. Discover how small wins from passive income can grow through compound interest, and why retirement is less about age and more about your numbers and cash flow. You'll also see how simple mindset shifts—and even family communication—can accelerate your personal finance journey and help you build sustainable wealth over time.

 

Chapters

00:00 Introduction to Financial Independence
02:21 The Journey of Digital Products
04:56 Investing for the Future
08:11 Understanding Retirement as a Number
09:44 Maximizing Income and Minimizing Expenses
13:10 Resourcefulness in Financial Independence
15:21 The Power of Compound Interest
17:44 The Future of E-commerce and AI
19:26 Starting the Journey to Financial Independence
20:44 The Importance of Micro Goals
22:39 Building Momentum and Confidence
24:12 Investing Basics for Beginners
27:53 The Role of Family in Financial Goals
30:57 Creating a Family Financial Vision
34:00 Encouraging Young Entrepreneurs

 

Resources

👉 Retire by 30 Book

👉Cody's Podcast: The Financial Independence Show

👉 Watch on YouTube: https://youtu.be/h6XtKlVA_nc

 

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Follow Cody on: 
Instagram: @codydberman

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Want to win Q2 with Etsy print on demand? Discover how personalized seasonal gifts can drive real sales for Mother's Day and Father's Day.

👉 Join Emily LIVE on April 29 for an exclusive Print-on-Demand training where you'll learn how to turn ideas into income. https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=chris

👉Get the Free 30-Day Trial of Anywhere POD when you use code GOLDCITY30: https://go.goldcityventures.com/anywherepod/

In this episode, Chris from Anywhere POD reveals a hidden product opportunity and shows how AI-powered personalization can transform simple items into high-converting listings. Learn how to use tools like Variant Wizard to offer more options, streamline your workflow, and stand out in a crowded e-commerce space. If you're looking to grow your Etsy shop with smarter product strategies, this is a must-watch.

Chapters

00:00 Introduction to Anywhere POD and Seasonal Products
02:47 Exploring the Deco Plate: A Unique Product
05:57 Personalization and AI in Print on Demand
08:43 Leveraging AI for Unique Designs
12:00 Variant Wizard: Simplifying Product Listings
15:05 Engaging Kids in the Creative Process
18:01 Conclusion and Resources for Sellers

Resources

👉 Sign up for the April 29 POD Training with Emily:
https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=chris

https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course
($100 off through May 4th at Midnight Eastern)

👉 Watch on YouTube: 

https://youtu.be/vPEnUBHHVmM

 

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Follow Chris on: 

YouTube: @AnywherePOD

 

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Want to sell candles on Etsy using print on demand—even with zero design skills? In this episode, Emily Odio-Sutton reveals how simple candle labels and smart niche marketing helped her turn ideas into thousands of sales.

👉 Join Emily LIVE on April 29 for an exclusive Print-on-Demand training where you'll learn how to turn ideas into income. https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=emily

Learn how to create clean, high-converting designs, use templates to scale faster, and connect with your audience through words that resonate. You'll also see how product testing and understanding your customer can transform your small business and online selling strategy—without overcomplicating the process.

 

Chapters

00:00 Introduction and Emily's Etsy Success
01:04 The Power of Simple Candle Designs
02:28 Using Templates for Consistent Branding
04:22 Color and Background Trends in Candle Labels
07:38 Understanding Your Customer and Niche Marketing
09:35 Testing Variations and Product Experimentation
11:34 Managing Variations and Product Testing Strategies
13:27 Upcoming Webinar on Etsy Niche Selling
14:49 Emily's Road to Nearly $900K in Etsy Sales
16:05 Community and Collaboration in Print on Demand

 

Resources

👉 Sign up for the April 29 POD Training with Emily:
https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=emily

https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course

👉 Watch on YouTube: 

https://youtu.be/wd6qwqaOIyw

-------------------- 

Follow Emily on: 

Instagram: @ecommemily

YouTube: @ecommemily

 

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Summary

Join Julie Berninger and Etsy expert Courtney Buteau as they explore her journey from handmade ornaments to top 1% Etsy seller of digital printables. Discover strategies for niche selection, product creation, shop organization, and balancing business with family life.

Signup for the POD Webinar with Courtney & Emily on 4/29: https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=courtney

 

Takeaways

• Etsy shop success strategies
• Product research and niche selection
• Balancing family life with entrepreneurship

Chapters

00:25 Starting on Etsy: Handmade Beginnings
00:55 Transition to Digital Products and Success
06:01 Finding Profitable Printables: Keyword Research
09:52 Using Etsy Favoriting and Snooping for Insights
10:59 Understanding Shopper Behavior and Trends
15:21 Expanding into Print on Demand
17:12 From Handmade Ornaments to Digital Success
18:47 Editable vs. Non-Editable Printables
20:10 Customer Feedback and Product Pivoting
22:30 Current Trends in Kid and Party Products
24:03 Upcoming Webinar and Closing Remarks

Resources

➤ Signup for the POD Webinar with Courtney & Emily on 4/29: https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=courtney

➤ Free Digital Products Workshop: https://goldcityventures.com/workshop-pdcst

Watch this episode on YouTube: https://youtu.be/LA8y8w0m9nU

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Follow Julie and Gold City Ventures:

https://www.instagram.com/goldcityventures

https://www.facebook.com/goldcityventures

 

Summary
Hannah Gardner from Profit Tree shares high-ticket digital product ideas for over $20 each. Discover how to identify trending products and use Profit Tree's features to boost your online business.

Takeaways

• 3 High-ticket digital products on Etsy
• Profit Tree tool for market validation
• Trend analysis and product research
• Leveraging TikTok and social media for sales

Chapters
00:00 Introduction to Digital Product Trends
02:59 High Ticket Digital Downloads: Wedding Templates
06:00 Custom Digital Banners: A Low Competition Opportunity
09:02 Stained Glass Wedding Welcome Signs: High Demand
11:55 Exploring Profit Tree: Data-Driven Insights
18:02 Iterating for Success: The Importance of Experimentation

Resources

➤ Free Digital Products Workshop: https://goldcityventures.com/workshop-pdcst

 

Watch this episode on YouTube: https://youtu.be/T9gIHFo4Kp8

About ProfitTree

LifeTime ProfitTree Offer: https://go.goldcityventures.com/lifetime-profittree

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Follow Julie and Gold City Ventures:

https://www.instagram.com/goldcityventures

https://www.facebook.com/goldcityventures

The April 30-day Printables Challenge will help you list 4 new competitive products on Etsy. Join Gold City Ventures co-founder Julie Berninger and VIP E-Printables Coach, Sasha Hutchison, as they take you through the templates, ideas, and process of the super popular challenge.

Watch the "From $0 to $4,000 Per Month Selling Digital Products" webinar with Cody of Gold City Ventures here to learn more: Watch Here

 

☆ CHAPTERS ☆

00:00 Introduction to the 30-Day Etsy Challenge

01:01 Live Events and Resources for Success

03:44 Using the Challenge Tracker Effectively

06:13 Product Ideas for the Challenge

09:29 Templates and Mockups for Success

12:26 Community Engagement and Prizes

 

☆ RESOURCES ☆

➤ "From $0 to $4,000 Per Month Selling Digital Products" webinar: Watch Here

➤ E-Printables Course: Sign Up Here.

^ Enrollment ends Monday 3/30

 

If you join E-Printables now, you'll get the pictured challenge templates, tracker, an Etsy listing audit, and daily support in our VIP group.

 

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Follow Julie and Gold City Ventures:

https://www.instagram.com/goldcityventures

https://www.facebook.com/goldcityventures

Summary

👉 Join The Gift Lab for the lowest price ever: https://goldcityventures.com/gift-lab-podcast

Want to turn your Etsy shop into a thriving gift-product business? In this episode, Emily shares how she launched The Gift Lab from her own Etsy experience and reveals the secrets behind creating products buyers can't resist. Learn how SEO, photography, and market research can transform your listings, why positioning items as gifts skyrockets appeal, and how print-on-demand can give your shop flexibility. Discover actionable strategies to understand your audience, build a unique brand, and continuously adapt for long-term online selling success.

👉 Subscribe for weekly tips on Etsy printables and print-on-demand success.

 

Takeaways

• The Gift Lab was born from selling on Etsy.
• It teaches how to start an Etsy shop from scratch.
• Researching buyer preferences is crucial.
• SEO and photography are key components.
• Positioning products as gifts enhances appeal.
• Understanding the target audience is essential.
• Gift products can cater to various relationships.
• Print-on-demand offers flexibility in product offerings.
• Creating a unique brand identity is important.
• Continuous learning and adaptation are necessary.
  
  

Chapters

00:00 – Emily's POD Success Story
02:00 – Q4 Sales, Momentum & Starting Strong
03:55 – Why Gifts Sell Better Than Apparel
06:55 – What Are "Giftable Products"?
08:55 – Why Candles, Journals & Ornaments Explode in Sales
09:47 – How AI Changed POD Workflow
11:40 – Evergreen vs. Trend-Based Designs
13:52 – The Two Things That Grew Emily's Revenue 40%
15:57 – The Events Niche Deep Dive
17:26 – Automating Personalization With AnywherePOD
19:03 – Breaking Seasonality With Event-Based Products
21:19 – What Is The Gift Lab?
22:50 – Bonuses Inside The Gift Lab
25:31 – AI Lab Assistants (Custom GPTs for Students)
28:01 – Bonus Workshops & Advanced Tutorials
29:43 – Student Wins & Success Stories
33:14 – Emily's Advice for Beginners
35:10 – Bite-Sized Lessons for Busy Schedules
36:56 – The Black Friday Challenge
38:26 – Final Thoughts + Black Friday Offer

Resources

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/gifting-gold-podcast - Emily's Free POD Webinar

https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course

👉 Watch on YouTube: https://youtu.be/msgpszdjLvY

 

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Follow Emily on: 

Instagram: @ecommemily

YouTube: @ecommemily

 

Follow Cody and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Summary

Struggling to stand out on Etsy? Discover how Nancy Badillo, a digital marketing expert with over 15 years of experience, turned her setbacks into a thriving Etsy business. In this episode, Nancy breaks down the exact market research and keyword strategies that help sellers find profitable niches, boost visibility, and increase their average order value. Learn how to create irresistible digital products, enhance user experience, and use personalization and bundles to drive more sales. If you want to master Etsy trends and grow your shop with proven techniques, this episode is your roadmap to success.

👉 Subscribe for weekly tips on Etsy printables, digital products, and passive income strategies!

Takeaways

• Nancy Badillo has over 15 years of experience in the Etsy space.
• Market research is crucial for identifying trends and opportunities.
• Niche down to create specific product variations that attract buyers.
• Avoid vague keywords and focus on long-tail keywords for better visibility.
• User experience is key; provide clear instructions and support for customers.
• Boost average order value by offering bundles and upsells.
• Personalization can increase customer satisfaction and sales.
• Design mistakes often include overcrowded images and poor formatting.
• Utilize keyword research tools to find high-demand, low-competition keywords.
• Engage customers with valuable freebies to build trust and encourage repeat purchases.

 

Chapters

00:00 Introduction to Nancy Badillo and Her Journey
03:00 Understanding Market Trends and Keywords
05:52 Effective Keyword Research Strategies
09:05 Niche Down: Creating Variations of Products
12:09 Common Keyword Mistakes to Avoid
14:57 Design Mistakes and User Experience
17:57 Boosting Average Order Value and Customer Retention
21:02 Final Thoughts and Where to Find Nancy Badillo

 

Resources

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

👉 Watch on YouTube: https://youtu.be/Y6V8rG1v8NY

 

-------------------- 

Follow Nancy Badillo on: 

Instagram: @nancybadillo13

YouTube: @NancyBadillo

Official Website: nancybadillo.com

 

Follow Cody and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Summary
Discover how Passive Income Angel hit a $10K month on Etsy by mastering trends, timing, and creative strategy. In this episode, Cody Berman dives into Angel's journey from early struggles to thriving in the print-on-demand world. She reveals how to spot seasonal product trends, time listings 8–12 weeks before holidays, and use micro niches to boost visibility and sales. Learn how AI tools, personalization, and bundling can set your shop apart — and why understanding keyword research and aesthetics across holidays can unlock year-round sales.

👉 Subscribe for weekly tips on Etsy printables, passive income, and digital product success.

Takeaways

• Angel achieved a 10K month in her first year on Etsy.
• Understanding trends is crucial for seasonal product success.
• Timing your listings is key; aim for 8-12 weeks before holidays.
• Digital products can be listed closer to the holiday.
• Micro niches can significantly increase conversion rates.
• Personalization helps products stand out in a crowded market.
• Bundling products can enhance average order value.
• AI can be a powerful tool for creating unique designs.
• Identifying gift trends can drive traffic to your shop.
• Combining aesthetics from different holidays can create unique offerings.
  
  

Chapters

00:00 Introduction to Passive Income on Etsy
02:44 Angel's Journey to Etsy Success
05:58 Understanding Trends and Seasonality
10:14 Timing Your Listings for Maximum Impact
15:01 Utilizing Tools for Product Research
18:14 Identifying Top Gift Recipients for Christmas
22:06 Trending Christmas Products and Aesthetics
25:27 Niche Marketing Strategies for Christmas
27:23 Milestones and Memory-Making Gifts
29:24 Leveraging Seasonal Trends
29:50 Cross-Holiday Trend Integration
33:04 Identifying Low Competition Keywords
35:00 Exploring Trends on Etsy
39:09 Creative Product Ideas and Trends

Resources
Email marketing and digital sales tools that bring your brand to life - Free Etsy Christmas Trends cheat Sheet!

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

👉 Watch on YouTube: https://www.youtube.com/watch?v=yTBZNFHWnxs

-------------------- 

Follow Angel on: 

Instagram: @passiveincomeangel

Youtube: @passiveincomeangel

Follow Cody and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Summary

Want to create digital products faster and sell smarter on Etsy? In this episode of Crickets to Cha-Chings, Cody Berman sits down with Canva expert Jen Michele to reveal the exact tools and strategies that save time and boost sales. Jen shares how market research prevents wasted effort, why niching down improves visibility, and the Canva features every seller should know—like the brand kit for consistency, magic resize for instant product variations, bulk create for guided journals, and the all-new Canva Sheets for spreadsheets. Whether you're just starting or scaling your online shop, you'll learn practical design tips to work more efficiently and turn ideas into products customers actually want.

👉 Subscribe for weekly tips on Etsy printables, Canva design hacks, and digital product success.

Takeaways

• Market research is crucial before creating products.
• Utilize Etsy's search bar for keyword research.
• Niche down your product ideas for better visibility.
• Canva's brand kit streamlines the design process.
• Magic Resize allows for quick adjustments to product sizes.
• Bulk Create can save time when generating multiple designs.
• Canva Sheets simplifies spreadsheet creation for digital products.
• Using Canva tools can significantly enhance productivity.
• Understanding market demand can prevent wasted effort.
• Canva continues to innovate and expand its features.

Chapters

00:00 Introduction to Digital Products and Design
03:02 The Importance of Market Research
06:04 Quick Editing Tips in Canva
08:57 Utilizing the Brand Kit in Canva
11:49 Magic Resize: Creating Multiple Formats
14:41 Bulk Create for Guided Journals
19:21 Exploring Canva Sheets
24:17 Conclusion and Resources

 

Resources

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

👉 Watch on YouTube: https://www.youtube.com/watch?v=xgkJFsOtPLs

 

-------------------- 

Follow Jen Michele on: 

Instagram: @imjenmichele 

Jen's Canva Course: https://go.goldcityventures.com/jen-michele-canva-course

Follow Cody and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

In this episode, Julie Berninger chats with Bailey Vann, who went from handmade crafts to thriving in sublimation and digital products. Bailey reveals why bundling designs boosts sales, how unexpected themes like ghosts, chickens, and raccoons are trending, and why collage aesthetics are taking over Etsy. She also shares customer insights that help small businesses stand out, plus the design tools she relies on—including Kittle—for creating products buyers love. Whether you're exploring print on demand or scaling your Etsy shop, this episode is packed with strategies to spot trends early and turn them into revenue.

Time Stamps

00:00 Bailey's Etsy Journey
02:10 Hidden Gems in Digital Design
09:36 Understanding the Customer Base
12:44 Staying Ahead of Trends
15:31 AI Tools for Design

Resources

Bailey's AI & Design Club: https://go.goldcityventures.com/bailey-vann-ai

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Kittl: https://go.goldcityventures.com/kittl

👉 Watch on YouTube: 

https://youtu.be/BEfR3C_EPms

-------------------- 

Follow Bailey on: 

https://www.youtube.com/@digitalbailey

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

Summary

Host Julie Berninger interviews Chelsea Shelton, a successful Etsy seller and coach, about the concept of evergreen printables.

Sign up for the September 23rd Live Training with Chelsea here: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast

Chelsea shares her journey from being an elementary school teacher to excelling in the printable space on Etsy. The conversation explores various evergreen product ideas, including games, scavenger hunts, gift tags, signature drink signs, and brain dump templates, emphasizing their potential for consistent sales throughout the year. Chelsea also discusses the importance of using existing templates creatively and the role of keywords in product visibility.

Takeaways

• Evergreen printables can sell month over month, year over year.
• Bingo is a trending printable that can be customized.
• Scavenger hunts are versatile and can be themed for any occasion.
• Gift tags can be repurposed for various events beyond holidays.
• Signature drink signs are popular for weddings and parties.
• Brain dump templates help organize thoughts and are gaining popularity.
• Using AI can assist in generating creative ideas for printables.
• Repurposing existing templates saves time and effort.
• Evergreen products help maintain consistent sales throughout the year.
• Keywords are crucial for improving product visibility on Etsy.

Chapters

00:00 Introduction to Evergreen Printables
02:46 Exploring Evergreen Product Ideas
05:42 Diving into Scavenger Hunts
08:47 The Importance of Year-Round Sales
11:20 Creative Gift Tag Concepts
14:26 Innovative Brain Dump Templates

Resources

Live Webinar Sept 23rd: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=youtube

E-Printables Course: https://goldcityventures.com/e-printables-course/

Watch this episode on YouTube: https://youtu.be/5ovUEbeVZks

Julie sits down with Dori, an Etsy business veteran who's been selling since 2007, to uncover the strategies behind long-term success. Dori reveals how persistence, smart SEO, and quality print-on-demand designs can turn simple ideas into consistent revenue. You'll also hear surprising trends—like leopard print and puff embossed apparel—that are shaping Etsy right now. 

👉 Register for the LIVE event September 23rd "Your First $50,000 Selling Printables" with Gold City Ventures: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast

 

Time Stamps

00:00 Dori's Etsy Journey and Multi-Passionate Business Ownership
05:00 Trends in Etsy: Hidden Gems for Success
09:03 The Power of Personalization in Products
19:02 Navigating the Digital Space: Planners and Baby Products

 

Resources

1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial

👉 Watch on YouTube: https://youtu.be/jNrnv7vOxAw

 

-------------------- 

Follow Dori on: 

https://www.instagram.com/youretsybestie/

https://www.tiktok.com/@youretsybestie

 

Follow Julie and Gold City Ventures:

Instagram:   / goldcityventures  

Facebook:   / goldcityventures   

Summary

In this episode of the Crickets to Cha-ching's podcast, Julie Berninger and Hannah Gardner of ProfitTree discuss five emerging trends in the Etsy marketplace. They explore the new features of ProfitTree, a tool designed to help Etsy sellers track profits and optimize their listings.

 

Takeaways

• ProfitTree helps sellers track profits and optimize ads.
• Personalized baby books are a growing niche in the market.
• Embroidered products can be sourced locally for customization.
• Cruise shirts are popular for group sales and bulk orders.
• Personalized dog shirts are trending and can be customized easily.
• Digital patterns are a low-cost entry point for sellers.
• AI can assist in creating digital products and patterns.
• Etsy favors listings that encourage bulk purchases.
• Understanding minimum order quantities can reduce startup costs.
• Networking with local artisans can enhance product offerings.

Chapters

00:00 Introduction to Etsy Trends
02:46 Exploring the First Trend: Personalized Baby Books
08:00 Second Trend: Embroidered Blankets
11:16 Third Trend: Cruise Shirts
14:48 Fourth Trend: Personalized Dog Shirts
17:00 Fifth Trend: Digital Patterns

Resources

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Watch this episode on YouTube: https://youtu.be/OzQZIpmi3mQ

About ProfitTree

1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial

 LifeTime ProfitTree Offer: https://go.goldcityventures.com/lifetime-profittree

 

Summary

In this episode, Julie Berninger interviews Jay De Souza, who shares his journey from a stressful corporate job to becoming a successful print-on-demand entrepreneur. Jay discusses the importance of understanding customer needs, the significance of niche marketing, and the emotional aspect of selling products. He emphasizes the use of technology and tools to enhance business efficiency and the necessity of maintaining a positive mindset for long-term success. The conversation also covers emerging trends in the apparel market and practical tips for aspiring entrepreneurs.

Takeaways

• Jay is about to cross 125,000 shirts sold on Amazon.
• Stress can manifest physically and is a silent killer.
• Designing for the customer is crucial for success.
• Niche marketing is essential for effective selling.
• Utilizing technology tools can streamline the design process.
• Selling emotions is key to connecting with customers.
• Competition in the market validates demand for products.
• A year of commitment is necessary for business success.
• Implementing what you learn is as important as learning itself.
• Quality design is essential; ugly designs won't sell.

Chapters

00:00 Introduction and Milestones
01:58 Transitioning from Corporate to Print on Demand
07:34 Understanding Customer Needs
10:23 Niche Marketing Strategies
15:35 The Importance of Emotion in Design
24:34 Tech Stack and Tools for Success
31:05 Navigating the Algorithm: Understanding Customer Confusion
31:54 Targeting Big Niches: The Balance of Competition
33:13 Defining Your Ideal Customer: Niche Down for Success
35:07 The Importance of Keywords: Broad vs. Long Tail
36:50 Shopping Mindset: Understanding the Buyer's Perspective
39:00 Creative Chaos: Organizing Your Design Process
41:11 Emerging Trends: Summerween and Beyond
45:57 Nutrition Label Parodies: A Unique Design Opportunity
48:53 Researching Trends: Finding Your Target Demographic
52:59 Mindset Matters: Resilience in Business
57:44 Setting Realistic Expectations: The Long Game in Business

 

Watch this episode on YouTube: https://youtu.be/V3yHdicbwXo

 

Resources

Free POD Workshop: https://goldcityventures.com/gifting-gold-podcast

Free Digital Product Workshop: https://goldcityventures.com/workshop-pdcst

Gold City Ventures Website: https://goldcityventures.com/pdcst

Follow Jay on YouTube: https://www.youtube.com/@jayswayworks

Check out Jay's Membership: https://go.goldcityventures.com/jays-way

Summary

Emily's Free POD webinar: https://goldcityventures.com/gifting-gold-podcast

In this episode, Julie Berninger and Emily discuss the latest trends in print-on-demand products, focusing on five unique items that are currently performing well on Etsy. Emily shares her insights on wedding vow journals, funny career candles, teacher tote bags, personalized ornaments, and hidden message mugs, providing practical advice for beginners looking to enter the print-on-demand space. The conversation emphasizes the importance of understanding customer needs and the potential for unique, giftable products in the e-commerce market.

Takeaways

• Emily crossed $600,000 in revenue from her POD shop.
• Wedding vow journals are a surprising bestseller on Etsy.
• Funny career candles connect with specific audiences.
• Teacher tote bags offer a unique gift option.
• Ornaments can sell year-round, not just during holidays.
• Hidden message mugs are a trendy gift idea.
• Etsy is a go-to platform for unique gifts.
• Understanding customer needs is crucial for product success.
• Simple designs can lead to significant sales.
• Print on demand allows for easy entry into e-commerce.

Chapters

00:00 Introduction to Print on Demand Success
05:36 Exploring Wedding Vow Journals
10:51 The Rise of Funny Career Candles
13:43 Innovative Teacher Tote Bags
18:06 Year-Round Sales of Ornaments
22:53 Hidden Message Mugs: A New Trend

Resources

https://goldcityventures.com/gifting-gold-podcast - Emily's Free POD Webinar

https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course

https://goldcityventures.com/pdcst - Gold City Ventures Website

Follow Emily on:

https://www.instagram.com/ecommemily - Emily's Instagram https://www.youtube.com/@ecommemily - Emily's YouTube

Summary

In this episode, Julie Berninger interviews Juna from Detour Shirts about the world of print on demand, specifically focusing on selling apparel like t-shirts. Juna shares his extensive experience in the industry, discusses various AI tools for design, and provides valuable tips for creating standout designs. The conversation emphasizes the importance of quality over quantity in design, the role of AI in enhancing creativity, and practical strategies for success in the print on demand space.

 

Takeaways

• Juna has been in print on demand since 2005.
• AI tools can significantly speed up the design process.
• Quality of designs is more important than quantity.
• Using unique typography can make designs stand out.
• Good use of color is essential for eye-catching designs.
• Creating interesting layouts can differentiate your products.
• AI can help generate ideas for phrases and designs.
• It's important to fill space effectively in designs.
• Designs without text can still be successful.
• Experimenting with different tools can enhance creativity.

 

Chapters

00:00 Introduction to Print on Demand Apparel
02:51 Exploring Technology in Print on Demand
05:34 The Role of AI in Design
08:27 Comparing AI Tools for Print on Demand
11:41 Maximizing Design Listings for Sales
14:31 Quality vs. Quantity in Design
17:28 Five Tips for Effective T-Shirt Design
20:56 Designing with Detail: The Importance of Elements
22:54 Creating Unique Designs: Standing Out in the Marketplace
26:10 Typography Matters: The Art of Text in Design
32:03 Color Choices: Using Color to Enhance Designs
38:31 Layout Creativity: Making Designs Visually Engaging

Watch on YouTube:

https://youtu.be/cVHEOcHs8TM

Resources:

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Kittl: https://go.goldcityventures.com/kittl

Follow Juna on YouTube: https://www.youtube.com/@DetourShirts 

Summary

In this episode of the Crickets to Cha-chings podcast, hosts Julie Berninger and Cody Berman discuss Cody's recent success with a new Etsy shop, sharing insights on strategies for achieving sales milestones, the importance of effective listing images, and the launch of a new eBook (grab it here - https://goldcityventures.com/1000-podcast).

They also introduce a new podcast format called 'Hidden Gems' that will feature successful Etsy sellers sharing actionable tips. Additionally, they explore current trends in wall art and emerging aesthetic styles in the market.

Takeaways

• Cody achieved $10,000 in sales in a new Etsy shop.
• Spending 5-10 hours a week can yield significant results.
• Main listing images are crucial for attracting buyers.
• First sales can happen quickly with the right strategies.
• The new eBook offers detailed strategies for Etsy success.
• The podcast will feature actionable insights from successful sellers.
• Many sellers are underpricing their digital products.
• Emerging aesthetic trends can influence product design.
• It's important to align product themes with market trends.
• The new podcast format aims to provide concise, actionable content.

Chapters

00:00 Introduction to Gold City Ventures
02:24 Cody's Etsy Success Story
05:01 Scaling with Digital Products
09:02 The Importance of Listing Images
15:24 New eBook Launch
17:41 Introducing the Hidden Gems Format
20:48 Trends in Wall Art and Aesthetics

 

Resources

https://goldcityventures.com/1000-podcast - Ebook to learn how to scale an Etsy shop to $1,000/month

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Free Trail of Simply Listed mockup software: https://go.goldcityventures.com/simply-listed

In this episode, Julie interviews Cassiy Johnson, an established Etsy seller and software owner, who shares her journey from being laid off to finding success through print-on-demand and mock-ups.

Takeaways:

- Cassie's mock-up store has generated $70,000 in sales.

- Simply Listed automates the mock-up creation process for Etsy sellers. The tool can create 1,000 mock-ups in just three minutes.

- The Laws of Creativity is a recommended read for aspiring creatives.

Resources:

Simple Listed Free Trial: https://go.goldcityventures.com/simply-listed

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/9lmp4nfasdY

 

Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17

They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sale). 

The discussion highlights how effective ad strategies can lead to increased organic growth and overall profitability.

Takeaways:

1 Etsy ads can significantly increase profit if used correctly. Understanding your ad costs is crucial for profitability. 

2 TACOS provides a more holistic view of ad performance than ROAS. 

3 Organic sales should be established before running ads. 

4 Not all products are suitable for advertising; focus on high-margin items. Investing in ads can lead to long-term organic growth. 

5 The quality of your product listings impacts ad effectiveness. Data collection and analysis are key to improving ad strategies. 

6 Etsy may favor sellers who invest in ads, creating a competitive edge.

Resources:

1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17

 LifeTime ProfitTree Offer: https://lifetime.profittree.io/?via=julie40

 Gold City Ventures: https://goldcityventures.com/

 Hannah Gardner @ecommhannah on YouTube: https://www.youtube.com/@EcomHannah

Watch this episode on YouTube: https://youtu.be/a1PtdpEWJ04

 

The Gift Lab print-on-demand course

^ 50% off through Monday night at Midnight making it $147

Beyond

^ $397 package deal for annual membership plus The Gift Lab

Julie Berninger interviews Deanna Seymour, a creative Etsy seller and founder of The Playhouse. They discuss Deanna's journey from creating custom stuffed monsters to building a successful business through collaboration and community engagement. Deanna shares her innovative marketing strategies, including partnering with local businesses and utilizing craft shows to spread the word about her products. The conversation emphasizes the importance of networking, creativity, and the evolution of business practices over the years. In this conversation, Deanna Seymour and Julie Berninger explore the journey of scaling creative ventures, particularly in the Etsy space. They discuss the importance of seasonal trends, the challenges of maintaining the magic of handmade products, and innovative ideas for reviving old concepts. Deanna shares her experience with the Anti-Hustle Holiday Series, emphasizing the need for a break from the hustle culture. The discussion culminates in the creation of community through collaboration and the importance of supporting one another in the entrepreneurial journey.

Takeaways

1 Deanna started her Etsy journey by creating custom stuffed monsters. 

2 Creative marketing strategies can significantly enhance visibility. 

3 Collaboration with local businesses can drive traffic and build community. 

Resources Gold City Ventures: https://goldcityventures.com/

Anti-Hustle Holiday Series: https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/6733aa9b4e4bf/

The Playhouse:  https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/

Watch on YouTube: https://youtu.be/2ukb25dDaLU

 

 

Julie Berninger welcomes back Emily, a successful Etsy seller who has generated nearly $450,000 in revenue in her first two years. They discuss the dynamics of holiday sales, particularly during Q4, and share valuable tips for print on demand sellers. Emily emphasizes the importance of personalization, customer service, and the need to prepare throughout the year for the holiday rush. They also announce an upcoming print on demand course aimed at helping aspiring Etsy sellers optimize their shops and succeed in the competitive market.   Takeaways

• Emily generated nearly $450,000 in her first two years on Etsy.
• Q4 is crucial for print on demand sellers, with sales often doubling.
• You don't need to sell holiday-specific items to succeed.
• Personalization can significantly boost sales and customer satisfaction.
• Customer service is vital during the busy holiday season.
• Investing in your shop year-round is key to success.
• Ornaments and gift-friendly items can be great alternatives to apparel.
• Setting clear shop announcements can help manage customer expectations.
• Sales peak around Black Friday and remain high until early December.
• Planning for post-holiday sales is essential for continued success.

Chapters 00:00 Introduction to Emily's Success Story 02:51 Understanding Q4 and Holiday Sales Dynamics 05:51 Tips for Print on Demand Sellers 09:01 The Importance of Personalization 11:54 Customer Service Strategies for Q4 14:53 Preparing for Q4 Throughout the Year 17:58 Exciting New Course Announcement 21:03 Final Thoughts and Holiday Shopping Inspiration   Resources: Gold City Ventures https://goldcityventures.com/  

In this episode, Julie Berninger and Sasha Hutchison discuss effective strategies for Etsy sellers to prepare for Black Friday and the holiday season. They cover the importance of creating gift guides, utilizing Etsy promotions, collaborating with other sellers, and engaging audiences through social media. The conversation also touches on adapting listings for seasonal trends and exploring business growth opportunities beyond Etsy.   Takeaways:

• Creating gift guides can significantly boost sales during the holiday season.
• Etsy sellers can benefit from participating in promotional sales without feeling pressured.
• Collaborating with other sellers can expand your audience and increase visibility.
• Engaging your audience early about upcoming sales can create excitement and anticipation.
• Rethinking sales strategies beyond just Black Friday can lead to greater success.
• Adapting product listings to seasonal trends can attract more customers.
• Utilizing social media effectively can enhance marketing efforts for Etsy shops.
• Building relationships with other sellers can lead to fruitful collaborations.
• Understanding Etsy's promotional strategies can help sellers make informed decisions.
• Exploring additional revenue streams can help grow an Etsy business beyond the platform.

Chapters: 00:00 Introduction to Black Friday Strategies for Etsy Sellers 06:08 Utilizing Etsy Promotions and Sales 12:04 Engaging Your Audience for Black Friday 17:46 Adapting Listings for Seasonal Trends   Resources Mentioned: Etsy Holiday Trend Guide Share & Save Program Awin Signup   Other Resources: Watch on YouTube Gold City Ventures Beyond Program

In this episode, Julie Berninger interviews Cody McGuffie founder and CEO of Everbee, an e-commerce platform that assists Etsy sellers in product research and marketing.

Try Everbee: https://go.goldcityventures.com/everbee

Cody shares insights on seasonal trends, particularly the significant sales spikes during Q4, and dispels myths about summer sales being slow. He also reveals upcoming features for Everbee that will enhance data accuracy and trend tracking for sellers. The conversation emphasizes the challenges and rewards of entrepreneurship, particularly in the digital product space.

Q4 is a critical time for sales, often doubling revenue for sellers. Here is what you can do to prepare.

Chapters

00:00 Introduction and Guest Introduction

03:36 Trends in Etsy Selling and Personalization

07:53 Niche Markets and Successful Selling Strategies

10:48 The Role of Social Media in Etsy Sales

13:44 Holiday Sales Trends and Insights

17:44 Summer Sales and Market Activity

19:47 Upcoming Features in Everbee

24:07 Data Accuracy and Sources

30:48 Final Thoughts and Advice

Resources: 

Gold City Ventures: https://goldcityventures.com/

Everbee: https://go.goldcityventures.com/everbee

Watch on YouTube: https://youtu.be/zE4LiP4jIEk

Etsy's Cat Craze: A Purrfect Opportunity for Sellers

The cat niche on Etsy is booming! In this video, we dive into the surprising popularity of cat-related products and how you can capitalize on this trend.

Key Takeaways:

• Cat vs. Dog: While dogs may have a slight edge in search volume, cats are still a major force on Etsy.
• Cat-ify Your Products: Consider adding cat-themed variations to your existing products. This could include cat-shaped crochet toys, cat-inspired wall art, or even cat-themed phone wallpapers.
• Digital Downloads: Cat-themed digital downloads like printable wall art and pet care information sheets are highly sought after.
• Physical Products: Cat-themed physical products, such as cat shelves, cat toys, and cat collars, are also big sellers.
• Niche Down: Explore unique cat-related niches like cat psychic readings or cat costumes.
• Leverage Current Trends: Ride the wave of current trends, such as Halloween-themed cat products or political cat-themed merchandise.

Specific Product Ideas:

• Cat Toys: Crochet cat toys, catnip-filled toys, and interactive toys.
• Wall Art: Cat-themed wall art, digital downloads, and custom pet portraits.
• Home Decor: Cat-themed pillows, blankets, and furniture.
• Accessories: Cat collars, cat hats, and cat backpacks.
• Digital Products: Printable pet care information sheets, phone wallpapers, and custom pet icons.

By understanding the current trends and tapping into the growing cat niche, you can significantly boost your Etsy sales. Remember, creativity is key! Think outside the box and find unique ways to incorporate cat-themed elements into your products.

Watch on YouTube (this Episode): https://youtu.be/tJ1qCveLymg

Watch on YouTube (Dog ideas): https://youtu.be/HfsCujPHzuc

Everbee: https://go.goldcityventures.com/everbee

Gold City Ventures: https://goldcityventures.com/

This episode delves into the potential of medical subspecialties as lucrative niches on Etsy for digital products. While popular niches like nurses and doctors are often saturated, exploring subspecialties can offer a more unique and less competitive market.

Key Points:

Subspecialty Examples include EMT, pharmacy techs, veterinary techs, radiology techs, lab techs, surgical techs.

Use tools like eRank to estimate search volume for specific keywords. 

Product ideas include digital study guides, notes, flashcards, printable gifts, badge reels, funny jokes, and more. 

Resources:

Gold City Ventures: https://goldcityventures.com/

eRank: https://go.goldcityventures.com/erank

Everbee: https://go.goldcityventures.com/everbee

Watch on YouTube: https://youtu.be/FOGhPLsQF1A

 

 

This episode dives deep into the lucrative potential of dog-related products on Etsy, highlighting highly searched but often overlooked niches. From practical items like dog stairs and ramps to personalized gifts and themed merchandise, the dog-centric market on Etsy is booming.

Key Points:

High-Demand Dog Products: Dog stairs, ramps, food scoops, crates, bowls, ornaments, apparel, and more.

Personalized Products: Customize items with dog names, pictures, and breed-specific designs for increased appeal.

Niche-Specific Ideas: Explore subcategories like dog weddings, Halloween costumes, and memorial items.

Vintage-Inspired Trends: Capitalize on the popularity of vintage-themed dog products, as seen with 90s-style personalized shirts.

Profit Potential: Discover examples of Etsy listings generating substantial revenue from dog-related items, including custom phone cases and personalized shirts.

Resources:

About Gold City Ventures: https://goldcityventures.com/

eRank: https://go.goldcityventures.com/erank

Everbee: https://go.goldcityventures.com/everbee

 

Julie interviews eRank Founder, Anthony Wolf, to find out if eRank accurate and where is the data from? See below for an eRank free trial link.

They discuss eRank's features, data sources, and how it aids Etsy sellers in optimizing their listings. They delve into buyer insights from an annual survey, emphasizing the importance of quality images, effective communication, and shipping strategies.

Resources: If you want to try a premium eRank plan for 7 days sign up using the Gold City Ventures link below and then navigate to the second linked page to sign up for the free trial.

Resources:

eRank Account: https://go.goldcityventures.com/erank

eRank Free Trial: https://members.erank.com/a/goldcityventures

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/5KaYX3fesSw

 

Teachers can sell products on Etsy like t-shirts, printables, and classroom decor. This episode explores what is bestselling in the teacher niche.

Key Takeaways:

• Niche Down: Targeting specific teacher subniches like math teachers or third grade teachers can increase visibility.
• Bulk Sales: Offering teacher gifts in bulk can appeal to schools and individual teachers.
• Personalized Products: Customizing items with teacher names or grade levels can make them more appealing.
• Teacher-Related Accessories: Items like pens, tote bags, bracelets, and classroom decor are in demand.
• Seasonal Themes: Incorporating holiday-themed elements can boost sales throughout the year.
• Digital Products: Printable resources like worksheets, classroom decor, and hall passes are popular.

By focusing on these areas and understanding the specific needs of teachers, sellers can effectively tap into this lucrative niche on Etsy.

Gold City Ventures: https://goldcityventures.com/

eRank: https://go.goldcityventures.com/erank

Everbee: https://go.goldcityventures.com/everbee

Watch on Youtube: https://youtu.be/7H_1t9gUa5k

 

 

Nurse Niche Etsy Opportunities

Lucrative Niche: The nurse niche is highly profitable on Etsy, with some shops having hundreds of thousands of sales.

Popular Products: Nursing school notes, study guides, t-shirts, sweatshirts, badge reels, ornaments, and gifts are in demand.  

Niche Down: Targeting specific subniches like oncology or NICU nurses can increase search visibility and sales.

Customization: Holiday-themed and personalized products can stand out in a competitive market.

Repurposing: Existing products can be relabeled to appeal to nurses, such as labeling a retirement gift for a nurse. By focusing on these areas and leveraging Etsy's search features, sellers can tap into the lucrative nurse niche and increase their sales.

About Gold City Ventures: https://goldcityventures.com/

Everbee: https://go.goldcityventures.com/everbee

eRank: https://go.goldcityventures.com/erank

Watch on YouTube: https://youtu.be/ETkOL5DW8iY

 

Julie covers ideas for Etsy sellers in the coffee lover gifts niche. She discusses various trends and opportunities within this niche, such as combining food and non-food items, emotional support items, teacher gifts, Christmas tree decor, and mug wraps. The host also highlights the popularity of iced coffee candles and suggests that sellers in the homemade soy candle industry could tap into this trend. The conversation concludes with the importance of social media presence and the potential for viral marketing.

Gold City Ventures: https://goldcityventures.com/

Everbee: https://go.goldcityventures.com/everbee

Watch on YouTube: https://youtu.be/Nb9VHAg07sY

 

Julie Berninger discusses unique gift basket ideas for Etsy sellers. She explains Etsy's new creativity standards for gift baskets and provides examples of traditional gift baskets for women and men. Julie then explores creatively assembled gift baskets that meet Etsy's standards, such as seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens. She also suggests ideas like book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits. Julie emphasizes the potential for sellers to repurpose their existing products as gift baskets and highlights the importance of understanding trends and using social media to promote these unique gift baskets.

Takeaways

• Etsy has new creativity standards for gift baskets, including having a clear theme and sourcing items from different companies.
• Traditional gift baskets for women and men are popular, but sellers can explore unique gift basket ideas to stand out.
• Creatively assembled gift baskets that meet Etsy's standards include seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens.
• Other unique gift basket ideas include book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits.
• Sellers can repurpose their existing products as gift baskets and use social media to promote them.

 

Resources:

Gold City Ventures:

https://goldcityventures.com/

Everbee:

https://go.goldcityventures.com/everbee

Watch on YouTube:

https://youtu.be/ITvaH0XGNI0

 

 

Emily, a successful 6-figure Etsy seller, shares her journey of starting and growing her print on demand and digital product shops. She emphasizes the importance of research and finding niche markets to target. Emily also discusses her graphic design skills and the importance of practice and simplicity in creating professional-looking designs. She shares her productivity strategies, including using templates and setting goals, and how she balances creation and consumption of content. 

Contact Emily: https://www.instagram.com/ecommemily/

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/AeBYEexJZeA

In this episode, Julie interviews Meagan, an Etsy seller in the faith and family LDS niche who wants to expand her business beyond Etsy. Megan shares her journey of starting on Etsy and growing her shop to 300 sales. Julie suggests participating in a bundle and creating an email sales sequence to promote the flagship product. They also touch on the topic of social media and the potential benefits of creating videos.   Takeaways

• Having a flagship product to sell can help drive sales and establish your brand.
• Participating in bundles and creating email sales sequences can be effective strategies for promoting your products.
• Creating videos on social media can be a fun and engaging way to connect with your audience.

Watch on YouTube: https://youtu.be/AOFfA5lgWgM

Connect with Meagan: https://printstouplift.com/

Gold City Ventures: https://goldcityventures.com

Beyond: https://goldcityventures.com/beyond

 

Mary, an Etsy seller in the Catholic niche, discusses her journey of selling machine embroidery products and transitioning to selling printables. She shares her desire to move off Etsy and reach her Catholic clientele. The conversation explores the idea of Mary becoming a Catholic influencer and the challenges she faces in feeling like a thought leader. They discuss the potential of creating lifestyle content, such as home decorating and holiday activities, to attract and engage her audience. The conversation also touches on the possibility of launching a membership and the importance of understanding her audience's needs and preferences.

https://goldcityventures.com/beyond

Watch on YouTube: https://youtu.be/kMHEoaBG3Wg

 

Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia games. Lisa also talks about her experience with social media, specifically Pinterest, and her plans for building an email list and engaging with customers. The conversation focused on identifying the target audience for Lisa's printable products and determining the best approach to reach them. 

Gold City Venture's Beyond Program: https://goldcityventures.com/beyond/

Contact Lisa: https://www.instagram.com/midwestprintableco/

Watch on YouTube: https://youtu.be/pL74eiK5-Ww

 

Halloween is approaching and it's a great time to discuss how to appeal to Halloween shoppers. Julie Berninger shares ideas for Halloween products with good search volume and low competition on Etsy sourced from eRank. The main themes include vintage and retro aesthetics, girlie Halloween, dog breeds, specific Halloween terms like 'momster', accessories like headbands and socks, home decor items like pillows and doormats, boo baskets, dioramas, Halloween slime, digital products like trivia and bingo, Twitch emotes, and wall art.

eRank: https://go.goldcityventures.com/erank

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/9vSCfZRO3aY

 

Julie talks with Etsy digital products seller, Stephanie, about her plans to create a larger digital products business for busy moms. Her niche is women pursuing businesses.

Takeaways

• Starting an Etsy shop can be a great entry point into the online business world.
• It's important to be flexible and willing to pivot your business direction based on what sells and what your target audience wants.
• Understanding your target demographic and their needs is crucial for building a successful business.
• Consider exploring trends and niches within your niche to find new opportunities for growth.
• Building a Facebook group can be an effective way to connect with your target audience and create a community.
• Collaborating with other influencers in your niche can help you reach a wider audience and gain credibility. Pitching is essential for growing an online business, even if the response rate is low
• Collaborations and bundles can be effective in reaching a wider audience and generating sales
• Building a following and validating the demand for products is important before investing too much time and effort

Contact Stephanie: https://thebusymamabee.com/

Watch on YouTube: https://youtu.be/pXIDaur0Pw8

Gold City Ventures: https://goldcityventures.com

Beyond: https://goldcityventures.com/beyond

 

 

In this episode of Crickets to Cha-Chings, Julie Berninger interviews Lauren Hooper, an artist and entrepreneur, about her expertise in user-generated content (UGC) photography. Lauren provides tips for creating UGC, including the importance of background, lighting, and showcasing the product in real-life scenarios. She also discusses the impact of UGC on Etsy sales and the value of testing different types of content to see what converts best.

Contact Lauren: https://lauren-likes.com/

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/vgcvBFvLeLc

 

 

Sarah Edwards, a Cricut crafting expert, discusses the crafting community and the popularity of digital files and finished crafts.  We cover: Cricut machine, digital files, finished crafts, SVG files, trends in crafting, selling crafts, crafting, digital files, pricing, layered paper crafts, SVG, sublimation, AI, sublimation printer, Facebook groups, floral craft countdown   Takeaways

• The crafting community has grown, especially since the pandemic, with a predominantly female audience.
• Crafters use SVG files to create their projects, which can be customized and uploaded to the Cricut Design Space.
• Trends in crafting include gnomes, dog breeds, and personalized items.
• Selling digital files is more popular than selling finished crafts due to scalability and lower costs. The price of digital craft files can vary depending on the complexity and time investment required to create them.
• Layered paper crafts command a higher sale price due to the time investment and complexity involved.
• Sublimation crafting is growing in popularity, especially with the availability of affordable sublimation printers.
• AI is starting to impact the crafting industry, but there is still a demand for hand-drawn and unique designs.
• Joining crafting communities on Facebook can provide valuable support, inspiration, and learning opportunities.
• The floral craft countdown summit is a great way to learn new techniques and try out different crafts.

Chapters 00:00 Introduction and Overview 01:56 The Crafting Community and its Audience 03:56 The Popularity of the Cricut Machine 08:49 Trends in Crafting 20:31 The Pricing of Digital Craft Files 22:51 The Popularity of Layered Paper Crafts 26:10 The Growing Trend of Sublimation Crafting 32:54 Joining Crafting Communities on Facebook 39:24 The Floral Craft Countdown Summit   Resources:  Get your free ticket to the Floral Craft Coundown Summit from Craft with Sarah: https://go.goldcityventures.com/floral-countdown   Learn more about us: https://goldcityventures.com/   The Episode on YouTube: https://youtu.be/exXxqJNCOTg