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TitreDateDurée
209. Why Your Etsy Listings Aren't Selling (And How to Fix Them)12 Nov 202500:29:13

Summary

Struggling to stand out on Etsy? Discover how Nancy Badillo, a digital marketing expert with over 15 years of experience, turned her setbacks into a thriving Etsy business. In this episode, Nancy breaks down the exact market research and keyword strategies that help sellers find profitable niches, boost visibility, and increase their average order value. Learn how to create irresistible digital products, enhance user experience, and use personalization and bundles to drive more sales. If you want to master Etsy trends and grow your shop with proven techniques, this episode is your roadmap to success.

👉 Subscribe for weekly tips on Etsy printables, digital products, and passive income strategies!

Takeaways

  • Nancy Badillo has over 15 years of experience in the Etsy space.
  • Market research is crucial for identifying trends and opportunities.
  • Niche down to create specific product variations that attract buyers.
  • Avoid vague keywords and focus on long-tail keywords for better visibility.
  • User experience is key; provide clear instructions and support for customers.
  • Boost average order value by offering bundles and upsells.
  • Personalization can increase customer satisfaction and sales.
  • Design mistakes often include overcrowded images and poor formatting.
  • Utilize keyword research tools to find high-demand, low-competition keywords.
  • Engage customers with valuable freebies to build trust and encourage repeat purchases.

 

Chapters

00:00 Introduction to Nancy Badillo and Her Journey
03:00 Understanding Market Trends and Keywords
05:52 Effective Keyword Research Strategies
09:05 Niche Down: Creating Variations of Products
12:09 Common Keyword Mistakes to Avoid
14:57 Design Mistakes and User Experience
17:57 Boosting Average Order Value and Customer Retention
21:02 Final Thoughts and Where to Find Nancy Badillo

 

Resources

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

👉 Watch on YouTube: https://youtu.be/Y6V8rG1v8NY

 

-------------------- 

Follow Nancy Badillo on: 

Instagram: @nancybadillo13

YouTube: @NancyBadillo

Official Website: nancybadillo.com

 

Follow Cody and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

208. The $100K Trend Strategy on Etsy (Steal This!)30 Oct 202500:37:16

Summary
Discover how Passive Income Angel hit a $10K month on Etsy by mastering trends, timing, and creative strategy. In this episode, Cody Berman dives into Angel's journey from early struggles to thriving in the print-on-demand world. She reveals how to spot seasonal product trends, time listings 8–12 weeks before holidays, and use micro niches to boost visibility and sales. Learn how AI tools, personalization, and bundling can set your shop apart — and why understanding keyword research and aesthetics across holidays can unlock year-round sales.

👉 Subscribe for weekly tips on Etsy printables, passive income, and digital product success.


Takeaways

  • Angel achieved a 10K month in her first year on Etsy.
  • Understanding trends is crucial for seasonal product success.
  • Timing your listings is key; aim for 8-12 weeks before holidays.
  • Digital products can be listed closer to the holiday.
  • Micro niches can significantly increase conversion rates.
  • Personalization helps products stand out in a crowded market.
  • Bundling products can enhance average order value.
  • AI can be a powerful tool for creating unique designs.
  • Identifying gift trends can drive traffic to your shop.
  • Combining aesthetics from different holidays can create unique offerings.

Chapters

00:00 Introduction to Passive Income on Etsy
02:44 Angel's Journey to Etsy Success
05:58 Understanding Trends and Seasonality
10:14 Timing Your Listings for Maximum Impact
15:01 Utilizing Tools for Product Research
18:14 Identifying Top Gift Recipients for Christmas
22:06 Trending Christmas Products and Aesthetics
25:27 Niche Marketing Strategies for Christmas
27:23 Milestones and Memory-Making Gifts
29:24 Leveraging Seasonal Trends
29:50 Cross-Holiday Trend Integration
33:04 Identifying Low Competition Keywords
35:00 Exploring Trends on Etsy
39:09 Creative Product Ideas and Trends



Resources
Email marketing and digital sales tools that bring your brand to life - Free Etsy Christmas Trends cheat Sheet!

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

👉 Watch on YouTube: https://www.youtube.com/watch?v=yTBZNFHWnxs

-------------------- 

Follow Angel on: 

Instagram: @passiveincomeangel

Youtube: @passiveincomeangel

Follow Cody and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures  

199. Your First $1K Month on Etsy (+ Our New 'Hidden Gems' Segment)24 Jun 202500:31:26

Summary

In this episode of the Crickets to Cha-chings podcast, hosts Julie Berninger and Cody Berman discuss Cody's recent success with a new Etsy shop, sharing insights on strategies for achieving sales milestones, the importance of effective listing images, and the launch of a new eBook (grab it here - https://goldcityventures.com/1000-podcast).

They also introduce a new podcast format called 'Hidden Gems' that will feature successful Etsy sellers sharing actionable tips. Additionally, they explore current trends in wall art and emerging aesthetic styles in the market.

Takeaways

  • Cody achieved $10,000 in sales in a new Etsy shop.
  • Spending 5-10 hours a week can yield significant results.
  • Main listing images are crucial for attracting buyers.
  • First sales can happen quickly with the right strategies.
  • The new eBook offers detailed strategies for Etsy success.
  • The podcast will feature actionable insights from successful sellers.
  • Many sellers are underpricing their digital products.
  • Emerging aesthetic trends can influence product design.
  • It's important to align product themes with market trends.
  • The new podcast format aims to provide concise, actionable content.

Chapters

00:00 Introduction to Gold City Ventures
02:24 Cody's Etsy Success Story
05:01 Scaling with Digital Products
09:02 The Importance of Listing Images
15:24 New eBook Launch
17:41 Introducing the Hidden Gems Format
20:48 Trends in Wall Art and Aesthetics

 

Resources

https://goldcityventures.com/1000-podcast - Ebook to learn how to scale an Etsy shop to $1,000/month

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

How Squirrel Syndrome Derails Your Success (and what to do about it!)16 Feb 202200:15:58
Do you have squirrel syndrome? Do you find yourself jumping from task to task, frustrated when you don't have success on any one thing (or platform)? If so, this episode is for you! Learn how squirrel syndrome derails the success you can have with your business, and how to fix it so that you can be in it for the long haul! laurenkeplinger.com/masterclass for the Masterclass happening Feb 17, 1pm Eastern
How Kim 11x Her Greeting Card Sales in 18 Months (Without Spending Every Waking Moment Working)15 Feb 202200:29:20

Tune in this week to hear Lauren's interview with Scale Your Sales student, Kim Tranquilli. Kim's Etsy store, FindUrHappiness, recently rebranded to The Sunny Paper Studio experienced an 11x increase in sales over the last 18 months. Learn how Kim has scaled her sales, and what decisions she made to streamline her processes and find her niche in this week's episode of Crickets to Cha-Chings!

Masterclass Registration: 
LaurenKeplinger.com/Masterclass

The Sunny Paper Studio Etsy: https://www.etsy.com/shop/TheSunnyPaperStudio

The #1 Shift you Need to Make as an Etsy Shop Owner14 Feb 202200:09:58
Today on the podcast, we are talking through an incredibly important mental shift, whether you are brand new to business, been selling on Etsy for a while, or are just dipping your toes in the pool. Don't miss this mini episode as we talk through the mindset surrounding starting a business and how you frame what you're doing.

 

3 Sneaky Mistakes that will sink your Etsy shop (Feb 17 at 1pm Eastern) - laurenkeplinger.com/masterclass

2022 Changes to Scale Your Sales (Don't Miss This if You're Planning on Joining)07 Feb 202200:27:04

In this week's solo episode, Lauren announces the newest Scale Your Sales enrollment period and what is changing in the program for 2022. Learn about listing critiques and Lauren's 20-minute hot seat, exclusive for Scale Your Sales students. Don't miss the special enrollment period, beginning February 17 after her Masterclass. 

 

To enroll in the Masterclass visit:
LaurenKeplinger.com/masterclass

Connect on Instagram: Lauren.Keplinger

How Liz Doubled Her Etsy Sales in Less Than a Year While Raising Her Young Family31 Jan 202200:27:00

In this week's podcast, Lauren interviews second-time guest, Liz Wengard. Liz is a Scale Your Sales student who doubled her Etsy sales in less than a year while raising a young family. This week, Liz talks about her family's recent decision to put more of an emphasis on her Etsy store while her family continues to grow. Learn how Liz has scaled her shop and about her future plans in this week's episode of Crickets to Cha-Chings.

 

Connect with Liz: 

Instagram: LizsDesigns

Etsy: Liz's Wood Designs

Liz's Digital Designs

Hitting Your Business Sweet Spot by Fine-tuning the Details17 Jan 202200:26:32

In this week's guest episode, Lauren interviews DeAnn. DeAnn is a Scale Your Sales student who found her sweet spot in business that allowed her to go full-time! Lauren and DeAnn discuss the importance of fine-tuning the details and knowing when it's time to take the leap of going full-time. Check it out in this week's episode of Crickets to Cha-Chings! 

Connect With DeAnn: 

Web: https://cantsitstillcrafts.com/

Instagram: CantSitStillCrafts

Etsy: Can't Sit Still Crafts

Guilt-Free Policies to Protect Your Etsy Business10 Jan 202200:25:13

In this week's solo episode, Lauren discusses creating guilt-free policies in your Esty shop. Setting policies that you stand behind should be your first step in launching your shop. But what are some common policies you should consider? And are you selling yourself short by being flexible with every customer? Listen to Lauren's opinions, suggestions, and current policies in this week's episode of Crickets to Cha-Chings!

2021 Year in Review03 Jan 202200:29:22

In this week's solo episode, Lauren discusses what did and did not work in her Etsy shop in 2021. Dive in as she discusses her 2021 goals, challenges, successes, and new endeavors! Learn also what goals Lauren has set for herself in light of 2022. 

 

Looking to connect with Lauren? Slide into her DMs on Instagram: 

@lauren.keplinger 

Tactical Goal Setting for 2022 with Michelle Palacios27 Dec 202100:33:49

In this week's episode, Lauren interview Michelle Palacios to discuss goal planning for 2022. Michelle discusses her steps to creating tangible goals that make follow-through manageable instead of overwhelming! 

 

Connect With Michelle: 

Web: https://mandkcollective.com/

Instagram: MandKCollective

Starving Artist to Multi Six-Figure Creative Entrepreneur06 Dec 202100:33:50

In this week's episode Lauren Interviews Nicole Stevenson from Dear Handmade Life. Learn all about Nicole's journey from starving artist to multi six-figure entrepreneur! Explore all that the Dear Handmade Life community has to offer, and enjoy the conversation about the importance of grit in this week's Crickets to Cha-Chings! 

 

Dear Handmade Life

Instagram: dearhandmadelife

Facebook: https://www.facebook.com/dearhandmadelife

197. $70,000 in Mockup Sales with Cassiy Johnson13 Jan 202500:29:54

Free Trail of Simply Listed mockup software: https://go.goldcityventures.com/simply-listed

In this episode, Julie interviews Cassiy Johnson, an established Etsy seller and software owner, who shares her journey from being laid off to finding success through print-on-demand and mock-ups.

Takeaways:

- Cassie's mock-up store has generated $70,000 in sales.

- Simply Listed automates the mock-up creation process for Etsy sellers. The tool can create 1,000 mock-ups in just three minutes.

- The Laws of Creativity is a recommended read for aspiring creatives.

Resources:

Simple Listed Free Trial: https://go.goldcityventures.com/simply-listed

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/9lmp4nfasdY

 

Michelle Built a Full-Fledged Business in 6 Months by Prioritizing Personalization and Customer Service29 Nov 202100:29:09

In this week's episode, Lauren interviews Michelle of Lushy Labels! Michelle's personalized wine label Etsy store boomed with 2,000 sales in just 6 months! Learn why she believes prioritizing personalization and customer service are two major keys to standing out on Etsy. 

Etsy: https://www.etsy.com/shop/LushyLabels

Instagram: https://www.instagram.com/lushylabels/

Facebook: https://www.facebook.com/LushyLabels/

Pinterest: https://www.pinterest.com/lushylabels/_created/

18 Months to 3,800 Sales Through Passion and Grit (And Strategy)22 Nov 202100:27:50

In this week's episode, Lauren interviews Scale Your Sales student, Kellie Abernethy. Kellie's Rest of the Nest Etsy store is 18 months old with 3,800 sales! Learn about Kellie's belief that grit and perseverance are the key factors in the success of your Etsy store. Listen now! 

 

Sign up for the email list: https://www.laurenkeplinger.com/email

Rest of the Nest Etsy: https://www.etsy.com/shop/RestoftheNest 

Rest of the Nest Instagram: https://www.instagram.com/restofthenest/ 

Rest of the Nest Facebook: https://www.facebook.com/resttoyournest/ 

Don't Run a Black Friday Sale - Do This Instead15 Nov 202100:24:05

In this week's solo episode, Lauren talks about the hotly debated topic of Black Friday! Should you even consider running a Black Friday special? If you don't run a Black Friday special, what are other strategies you can employ? Lauren discusses all of these questions and more this week on Crickets to Cha-Chings!

Don't Run a Black Friday Sale - Do This Instead15 Nov 202100:24:05

In this week's solo episode, Lauren talks about the hotly debated topic of Black Friday! Should you even consider running a Black Friday special? If you don't run a Black Friday special, what are other strategies you can employ? Lauren discusses all of these questions and more this week on Crickets to Cha-Chings!

Email Marketing for Your Etsy Shop08 Nov 202100:24:58

In this week's solo episode Lauren talks about the benefits of building your email list on Etsy. Do you know the different regulations, terms, and conditions that you have to follow when building an email list? Do you see the importance, or are you a skeptic? Learn all about email this week on Crickets to Cha-Chings.

 

Join the waitlist for Lauren's newest course: LaurenKeplinger.com/Email

Ditching USPS (and what to do instead) to avoid shipping delays this holiday season01 Nov 202100:24:38

Tune in this week to hear Lauren interview Lacey Gist about great strategies to prepare for your holiday shipping this season. Learn about different platforms that help you compare prices in one place, and expert takeaways for various shipping methods. 

 

Connect With Lacey: 

Etsy: https://www.etsy.com/shop/PeachBloomCreations

Instagram: https://www.instagram.com/peachbloomcreations/

Facebook: https://www.facebook.com/peachbloomcreations/

Diversifying your Etsy Revenue by Adding a Digital Download25 Oct 202100:25:32

In this week's solo episode, Lauren talks about her recent foray into the world of digital downloads. Learn about the reasons that adding a digital download option to your shop's offerings are beneficial as well as misconceptions about the world of digital. Lauren herself breaks down her experience this week, so check it out! 

 

Instagram: https://www.instagram.com/lauren.keplinger/

3 Ways to Know You're Ready to Hire Help18 Oct 202100:24:57

In this week's episode Lauren talks about one of her FAQs, knowing when you're ready to hire an employee. Learn about Lauren's personal experience hiring her first employees, what she learned, and what she'd change and suggest before you make the jump!

 

 

Holiday Prep 202104 Oct 202100:27:11

In this week's episode, Lauren talks about some tips for the upcoming holidays! It might seem early to be thinking about Christmas, but the early bird gets the worm! 

Check out Lauren's tips for the holidays and how to best prepare/strategically take advantage of the uptick in traffic. 

 

To watch Lauren as she ventures into the world of vlogging, check out her Youtube Channel! LaurenKeplinger.com/youtube

Playing the Etsy Long Game to Build a Brand that Lasts20 Sep 202100:27:54

In this week's episode, Lauren interviews Tannice. Tannice is a Scale Your Sales student and runs the shop, MahjuArt, which specializes in decoupaged art pieces in the form of jewelry, ornaments, and any other surface she can think of! Tannice started her shop in 2020 in the midst of Covid, and she is a great example of jumping right into your shop and not letting fear or overthinking inhibit taking action! 

Connect with Tannice:

Etsy: Mahjuart.com

Instagram: https://www.instagram.com/mahjuart20/

Facebook: https://www.facebook.com/mahjuart/

Pinterest: https://br.pinterest.com/MahjuArt/_created/

196. Blowing Money on Etsy Ads? Here's How to Profit with Hannah Gardner of Profit Tree02 Dec 202400:49:43

Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17

They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sale). 

The discussion highlights how effective ad strategies can lead to increased organic growth and overall profitability.

Takeaways:

1 Etsy ads can significantly increase profit if used correctly. Understanding your ad costs is crucial for profitability. 

2 TACOS provides a more holistic view of ad performance than ROAS. 

3 Organic sales should be established before running ads. 

4 Not all products are suitable for advertising; focus on high-margin items. Investing in ads can lead to long-term organic growth. 

5 The quality of your product listings impacts ad effectiveness. Data collection and analysis are key to improving ad strategies. 

6 Etsy may favor sellers who invest in ads, creating a competitive edge.

Resources:

1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17

 LifeTime ProfitTree Offer: https://lifetime.profittree.io/?via=julie40

 Gold City Ventures: https://goldcityventures.com/

 Hannah Gardner @ecommhannah on YouTube: https://www.youtube.com/@EcomHannah

Watch this episode on YouTube: https://youtu.be/a1PtdpEWJ04

 

Building a Supplement Etsy Income, While Balancing Student Life14 Sep 202100:24:16

This week, Lauren interviews one of her students, Maddy. Maddy started her shop, WinnieandMe, which specializes in custom acrylic keychains. Maddy balances her Etsy store in addition to being a student, working towards her Bachelor's degree in Elementary Education. Learn how Maddy balances her store and being a student without allowing it to take over her life! 

Connect with Maddy: 

Instagram: https://www.instagram.com/shopwinnieandme/

Etsy: https://www.etsy.com/shop/ShopWinnieandMe 

Facebook: https://www.facebook.com/ShopWinnieandMe/ 

3 Mindset Shifts to Master for Etsy Success06 Sep 202100:28:04

In this week's episode, Lauren talks about 3 major mindset shifts that you must master for Etsy success. How do you shift from thinking of your Etsy store as a hobby to a profitable entity? How do you set goals and strategize growing your shop? How do you set long-term goals and why is that important? Lauren addresses these questions and more this week on Crickets to Cha-Chings. 

Interested in learning more? Secure your spot for Scale Your Sales, live this Friday, September 10 at 12 noon EST. Save your seat at LaurenKeplinger.com/masterclass

12 Months to a 5-Figure Business30 Aug 202100:39:34

In this week's episode, Lauren interviews Lindsey Daniels of The Dandelion Bay. Linsdey talks about her handmade jewelry Etsy shop, struggles she faced at the beginning, and how a product refresh lead to her making 5-figures in less than 12 months! 

 

Want to check Lindsey Daniels out online?

The Dandelion Bay Etsy Shop: https://www.etsy.com/shop/thedandelionbay/

The Dandelion Bay (Pinterest): https://www.pinterest.com/thedandelionbay/_created/

The Dandelion Bay (Facebook): 
https://www.facebook.com/thedandelionbay/

The Dandelion Bay (Instagram): https://www.instagram.com/thedandelionbay/?hl=en

Reverse Engineering Your Success23 Aug 202100:27:54

This week we are talking about how to use our shop's data to reverse engineer your success! Many people shy away from looking at the raw data from their shop, but it truly is the best way to strategize your goal setting. We are looking at a few examples to take this strategy step by step. 

Download Reverse Engineer Your Profit Goals: laurenkelplinger.com/data

 

Listen to Why Conversion Rate Matters (and how to improve yours if it's low!): https://cricketstochachings.libsyn.com/why-your-etsy-conversion-rate-matters-and-how-to-improve-it-if-yours-is-low

Won't They Think I'm Greedy?16 Aug 202100:21:22

In this week's Crickets to Cha-Chings episode, Lauren talks about interesting questions that arose during an Instagram AMA. Does raising the prices of the products in your shop mean you're greedy? And who is the determinant to say that you are? Does having the cheapest product on the block guarantee success, or should your pricing be strategic? 

 

Get Lauren's take on these questions and more in this week's episode! 

Strategically Building a Support Community While Creating a Loyal Customer Base09 Aug 202100:32:36

In this week's episode, we talk to Nichole Young! Nichole is a Scale Your Sales student who started her Etsy shop just over a year ago. When a large embroidery-based Facebook group announced it was shutting down, Nichole took the initiative to establish a new support community! Learn how this community serves as a source of inspiration while also strategically building Nichole's loyal customer base, all in this episode! 

 

Want to check Nichole out?

The Fernway Studio Etsy Shop: https://www.etsy.com/shop/TheFernwayStudio

The Fernway Studio: https://www.instagram.com/thefernwaystudio/

The Fernway Studio: 
https://www.facebook.com/thefernwaystudio 

Snarky and Modern Facebook Group: https://www.facebook.com/groups/snarkyandmodern/

 

5 Lessons I've Learned After 20K Sales on Etsy02 Aug 202100:36:26

In this week's solo episode, we reflect on some of the lessons I learned after 20,000 sales on Etsy. It's been a wild ride these last 10 years, and it's time for us to dive into some lessons I wish I'd committed to earlier. Spoiler alert: there is a bonus tip for all you dedicated listeners! 

 

Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist

How Emily Leaned Into a Booming Market at an Uncertain Time26 Jul 202100:25:30

In this week's episode, we speak with Emily from ScrubHatsbyEmily! Emily's work as an operating room Nurse inspired her store and after Covid hit, her shop boomed. Learn how she leaned into the trend and grew her business in a time of uncertainty.

 

Check out her shop at: https://www.etsy.com/shop/ScrubhatsbyEmily

 

3 Things I Got Wrong19 Jul 202100:26:07

One thing that people know about me is that I am *not* about sugar coating things or being wishy washy and un-opinionated....which means that I tend to make statements in a pretty definitive way - do this, don't do that, etc.

When I tell you all the best practices or the most strategic way of building your shop, I'm totally teaching you what I'm doing right now...but after 3+ years of teaching and 9+ years of selling on Etsy, sometimes things change along the way.

This episode is my look back at the way I started teaching about Etsy, the things that I still do, and the ways that my teaching has changed over the years.

Etsy SEO Checklist - laurenkeplinger.com/checklist

First Half of 2021 Behind the Scenes12 Jul 202100:32:25

The first half of 2021 has been.....more similar to 2020 than we wish! This episode goes behind the scenes of my monogrammed baby gift Etsy shop to look at what is working, what is NOT working, where I am changing things up for the second half of the year, and what has surprised me about the post COVID sales landscape.

Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist

195. REAL QUICK: Our Black Friday Sales29 Nov 202400:03:04

The Gift Lab print-on-demand course

^ 50% off through Monday night at Midnight making it $147

Beyond

^ $397 package deal for annual membership plus The Gift Lab

Keeping Sales Momentum after Going Viral05 Jul 202100:28:15

What happens when you have a product that suddenly goes viral? How does it impact your business, and how do you keep that momentum going?

Mackenzie Twardus had this experience after a well known speaker tagged her product on Instagram, and her sales blew up. Listen in to hear about what the experience of going viral was like, where she went right and wrong in the process, and how she has kept up her sales momentum for future growth.

Mastering Pinterest Marketing for your Etsy Shop31 May 202100:30:08

Kate Ahl is a Pinterest master, and today on the podcast she's sharing her knowledge of how to build your Pinterest account for a product based business, specifically an Etsy shop.

We talk through:
- Algorithm changes and how that impacts your reach
- Video and Story pins and how to work those to your advantage
- Changes to the platform and where she sees it heading in 2021

Listen in for all the tips and tricks about Pinterest from someone who has spent years mastering the platform.

Need more help building and growing your Etsy shop? I've got you covered with a wide range of information at http://www.laurenkeplinger.com

Unpopular Opinions about Selling on Etsy24 May 202100:30:42

Today I'm coming at you with some unpopular opinions. These are things that I've observed after 8.5 years of selling on Etsy that I just think are overrated and/or misused about the platform and what people think.

We're talking:
ODR
Halting sales because of an influx of orders
Why Etsy isn't "taking" your profits
Why OVERSATURATION isn't the reason that your products aren't selling -- and what you can do about it.

Want more help? Download the Etsy SEO Checklist at laurenkeplinger.com/checklist

Need support and community- laurenkeplinger.com/facebook

Creating a Brand Rep Program for your Etsy Shop17 May 202100:29:16

Karen Dibert of The French Dog talks to us today about creating a brand rep program for her Etsy shop.

We dive into:

1) How to search for reps, what that looks like for her shop, and how she uses the brand rep search to increase her Instagram reach and exposure

2) What kind of brand rep benefits she offers, how that works for her financially, and what the incentives are for the rep to continue to work with her

3) The good, bad, and ugly of times that it has worked fabulously and times that it has...not.

If you're thinking of creating a brand rep program for your shop, or you offer seasonal items and are looking for a new way to get involvement in your community and get your name out there, you don't want to miss this episode!

Join the Facebook group and continue the conversation - laurenkeplinger.com/facebook

Download the SEO Checklist for help getting your name in front of your ideal customer -- Laurenkeplinger.com/checklist

BONUS: Etsy Changes, Trends, and more for 202105 May 202100:22:35

What's coming down the pipeline for 2021? Where do I see Etsy headed and changes to the platform in the future? That's what we are talking about in this episode!

Get on the waitlist for Scale Your Sales when it opens on Friday, May 7 at http://www.scaleyouretsysales.com

Wild Success in your Etsy business and How to Achieve it03 May 202100:28:38

One of the biggest ways to build a successful business is by doing what things that other people aren't willing to do.

That looks different in a digital versus a product based business, and has ebbed and changed over the course of the 8.5 years of my own business, but it is something that has been constant throughout those years of building and growing and something that I give a lot of credit to in the success I've had.

Today we're talking through what that looks like for your Etsy shop, including:

How to go one step above your competition with your customers
Tangible ways to set yourself apart and give a better customer experience
My rant about "passive income" and what that usually means (particularly in digital learning programs)
Giving the best experience you can to the people who are investing in you, and ultimately what the biggest take away is on how to have uncommon success.

Waitlist for Scale Your Sales - scaleyouretsysales.com

Multiple Revenue Streams for Scaling Etsy Income26 Apr 202100:31:43

Aline Fedorowicz has built a successful Etsy business by broadening her horizons, expanding on her income streams, and still being able (and having time!) to take on the passion projects that she WANTS to make.

If you're worried that the market for highly detailed, customized items on Etsy is waning, listen in today to hear how Aline has been able to master the balancing act between lower priced, quicker produced items and intricate, higher priced artistically fulfilling art.

SEO Checklist - laurenkeplinger.com/checklist

Thinking like an Etsy Scientist for Mental Grit in your Business19 Apr 202100:24:54

I was recently inspired by a podcast episode I listened to about thinking like a scientist in online business, and all the ways that that can help to remove the emotion and build mental grit as you become an entrepreneur.

Listen today to be inspired, motivated, and take that scary leap forward in your business without fearing failure or feeling like you won't be able to do it.

Download the SEO Checklist at laurenkeplinger.com/checklist
Join the Etsy Roadmap Facebook group at laurenkeplinger.com/facebook

$25k in the First 12 months on Etsy in a Saturated Niche - 07312 Apr 202100:27:00

Ashley Greenwood jumped into a brand new Etsy shop last year, and came out the gate in her first 12 months with $25,000 in sales.

And the best part? She's in a notoriously "saturated" niche of wreaths!

If you're feeling discouraged or like everything has already been done, tune into this episode for a shot of inspiration, encouragement, and some serious business savvy on how to build a shop that stands out and rocks some sales right from Day 1.

Struggling to get seen and found on Etsy? Make sure you've downloaded the SEO Checklist at laurenkeplinger.com/checklist

Why Your Etsy Conversion Rate Matters (and how to improve it if yours is low!)05 Apr 202100:25:43

Your Etsy conversion rate is something that is going to be critical to your success as a seller. If you are only converting .5% of the people who come into your shop, the work you have to do to have significant sales is so much harder!

In this episode, we'll talk through:

1) How to know if your issue is traffic volume or conversion rate
2) What a decent conversion rate looks like, and what kind of numbers you should be aiming for
3) Ways that you discourage buyers from buying (and things you may not even know you're doing!)
4) Inspiring buyer confidence in your shop to encourage more people to take the leap and purchase

If you need more help with mistakes you may not know you're making, check out my free masterclass 3 Sneaky Mistakes that Will Sink Your Etsy Shop (And how to avoid them for Etsy Success) at laurenkeplinger.com/masterclass

194. Steal This Genius Local Business Collab Idea for Etsy from Deanna Seymour25 Nov 202400:37:33

Julie Berninger interviews Deanna Seymour, a creative Etsy seller and founder of The Playhouse. They discuss Deanna's journey from creating custom stuffed monsters to building a successful business through collaboration and community engagement. Deanna shares her innovative marketing strategies, including partnering with local businesses and utilizing craft shows to spread the word about her products. The conversation emphasizes the importance of networking, creativity, and the evolution of business practices over the years. In this conversation, Deanna Seymour and Julie Berninger explore the journey of scaling creative ventures, particularly in the Etsy space. They discuss the importance of seasonal trends, the challenges of maintaining the magic of handmade products, and innovative ideas for reviving old concepts. Deanna shares her experience with the Anti-Hustle Holiday Series, emphasizing the need for a break from the hustle culture. The discussion culminates in the creation of community through collaboration and the importance of supporting one another in the entrepreneurial journey.

Takeaways

1 Deanna started her Etsy journey by creating custom stuffed monsters. 

2 Creative marketing strategies can significantly enhance visibility. 

3 Collaboration with local businesses can drive traffic and build community. 

Resources Gold City Ventures: https://goldcityventures.com/

Anti-Hustle Holiday Series: https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/6733aa9b4e4bf/

The Playhouse:  https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/

Watch on YouTube: https://youtu.be/2ukb25dDaLU

 

 

Get your Etsy books in order (with Sarah Korhnak of Small Business Sarah)01 Mar 202100:29:45

On today's episode, Sarah Korhnak (of SmallBusinessSarah.com) walks us through the ins and outs of bookkeeping as a small business and Etsy shop owner.

We talk:
• First steps to be prepared and make things easier come tax time
• How bookkeeping can help us make better financial decisions throughout the year in business
• What software she recommends to keep track of your expenses and income throughout the year (hint: it's not what integrates directly with Etsy!)
• Sales tax, and when we need to collect it

Setting priorities to build a business that works around your life (while bringing in a meaningful income doing what you love) with Liz Wengerd15 Feb 202100:35:35

Liz joined SEO Superstars (now inside of Scale Your Sales) back in September because she wanted to make sure her shop was totally optimized to get passive traffic from the Etsy search.

She celebrated 1000 sales and counting in her shop, while also being a full time stay at home mom and building a business that works around HER life, not the other way around.

Liz tells us her story of setting priorities, chasing after goals, and building a business in the margins of time in her life while also being present for her family like she wants.

JOIN SCALE YOUR SALES - scaleyouretsysales.com

Not reaching your Etsy goals? You might be missing these 3 steps08 Feb 202100:28:21

There are certain pieces of building an Etsy business that are absolutely vital for your success. Whether you are selling handmade, digital, vintage, or something else, you must have these things in place if you want to get traffic, have a profitable shop, continue to grow, and stand out in saturated markets.

If you have struggled to gain traction on Etsy and build the business that you are wanting, listen in for three vital factors that you must master in order to be successful as an Etsy business owner in 2021.

REGISTER for the free training, 3 Sneaky Mistakes that Will Sink Your Etsy Shop (and how to avoid them for Etsy success) happening February 12 at 9am Eastern. laurenkeplinger.com/sneakymistakes

 

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