Explorez tous les épisodes du podcast Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
| Titre | Date | Durée | |
|---|---|---|---|
| 285: Stop Planning a Black Friday Sale. Plan a Black Friday Season | 23 Sep 2026 | 00:24:52 | |
Most creators don't touch Black Friday until the first week of November, and then they're scrambling to throw an offer together and put a discount on it, hoping that one week carries the whole quarter. That's a lot of pressure to put on three days. In this episode Ruth Poundwhite turns the tables and interviews me about how I actually plan Q4, which starts with treating November 1st through the end of December as one season instead of one weekend. In this episode:
Key takeaways:
Resources mentioned:
If you want to sit down and build your November through December money plan with me, that's what the Black Friday Profit Party workshop is for, and I run it every October. You'll find it inside the Newsletter Profit Club, so come join us at https://lab.destinicopp.com/newsletter-profit-club and I'll walk you through it. It's also included if you're already in the Creator's MBA AI Mastermind. | |||
| 284: Automate What Doesn't Need You | 16 Sep 2026 | 00:21:55 | |
You already have automations running. A welcome sequence, a few tags firing, maybe a workflow you built two years ago and have not looked at since. Then AI showed up and everybody started talking about automation like it was brand new, and now you are wondering whether what you have is still doing its job. | |||
| 283: The AI Systems Creators Are Actually Running | 08 Sep 2026 | 00:17:31 | |
Almost everybody I talk to has been using AI for a couple of years now. They have a paid subscription, they have watched the videos, they can tell you what an AI agent is. And then you ask what systems they actually have running, and how any of it is helping them make more money, and there is not much of an answer. | |||
| 282: The Month I Didn't Touch a Single Thing | 02 Sep 2026 | 00:18:56 | |
The event we ran last month is the first one I did not touch. Not the funnels, not the products inside them, none of it. My team handled everything, and that was a first. | |||
| 281: The Funnel Behind a Free Summit, Numbers and All | 26 Aug 2026 | 00:22:28 | |
A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual. | |||
| 280: Three Contractors, Five Hours a Week, One Business I'm Selling | 19 Aug 2026 | 00:22:28 | |
I spend about five hours a week on HobbyScool. Three contractors run the rest of it, and the last event went out the door without me touching a single funnel. It took years to get here, and nobody starts at five hours a week. | |||
| 279: I Bought a Domain on Vacation and Built a Second Company | 12 Aug 2026 | 00:23:46 | |
Most people know me as the Creator's MBA person. A lot of them have no idea I run a whole second company, in a niche I have zero personal interest in. I am not crafty. I built a craft business anyway. | |||
| 278: Why Our Peer Mastermind Didn't Fizzle Out | 09 Aug 2026 | 00:31:27 | |
Kate and I live twenty minutes apart in Atlanta and did not know each other. In the exact same month we were both quietly trying to build the same peer mastermind. One person got asked by both of us and said, wait, is this the same thing? | |||
| 277: Your Lead Magnet PDF Is Dead. Here's What's Replacing It | 10 Jul 2026 | 01:05:04 | |
Your best PDF is sitting in someone's downloads folder right now, unread. Not because it's bad. Because nobody wants more homework. | |||
| 276: The Best Decision I've Made in My Business (and It Wasn't a Course) | 22 Jun 2026 | 00:10:59 | |
The best decision I've ever made in my business wasn't a course or a tool. It was joining a small room of people who actually get it. Not ready to apply? Take the inside look first with the free private podcast, Inside the Council: https://lab.destinicopp.com/inside-the-council | |||
| 275: I Took My Whole Business Apart. Here's How I Rebuilt It. | 11 Jun 2026 | 00:22:28 | |
This month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the table. | |||
| 274: MCPs in Claude: How 6 Founders Are Actually Automating Their Businesses | 02 Jun 2026 | 00:50:37 | |
Most conversations about AI automation stay theoretical. This one doesn't. I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let your AI plug straight into the software you already use, like Kit, Airtable, Meta Ads, Shopify, and even Instacart. Six of us walked through exactly what we have running right now, and what it has replaced. In this episode:
If you have been meaning to get your time back, this is the episode to take notes on. Connect with the founders in this episode:
| |||
| 273: How Savannah Gilbo Cloned Herself With AI (And Got Her Calendar Back) | 06 May 2026 | 00:23:34 | |
Most digital product creators assume that scaling means hiring more team members. More support staff, more coaches on calls, more people to manage. My guest today took a completely different path. After Savannah Gilbo's best launch ever brought in almost 200 new students, her live coaching calls were running 30 minutes over. Her membership deliverables doubled. She was burning out fast. Instead of building a team, we built her an AI clone together. In this episode, Savannah and I walk through exactly what broke after her biggest launch, the options she considered (and why hiring more people felt worse, not better), the triage framework that made her AI clone actually coach like her instead of giving generic AI answers, and what her students are saying now that they're using it. If you've been curious about AI clones for your business but worried about whether it would actually work for your niche, sound like you, or feel right for your audience, this episode is for you. What we cover:
Connect with Savannah Gilbo:
Connect with Destini:
| |||
| 272: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying? | 28 Apr 2026 | 00:29:12 | |
Hosted by Dr. Destini Copp · Creator's MBA What do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By every metric, that's a healthy list. But she accidentally trained her audience to expect freebies, and now converting them into buyers feels impossible. In this hot seat episode, I walk Allie through a full strategy reset — from newsletter structure and content planning to sponsorships, offer pricing, and whether a membership is the right next move for a B2C creator in the crafting space. If you've ever felt like your list loves you but won't pay you, this one's for you.
Resources
About Today's Guest — Allie Allie is the founder of Allie Scraps, a digital shop and creative community for scrapbooking, mixed media, and Bible journaling. She creates digital downloads, small classes, and curated resources for crafters at every level. 🎁 Free gift from Allie: A four-page crafty planner — great for planning any creative project. [Grab it here] Connect With Destini
| |||
| 271: The Dark Side of Entrepreneurship: Difficult Clients, Refunds & the Messy Middle (Roundtable) | 25 Apr 2026 | 00:53:59 | |
This one's a little different. What you're about to hear is a recording straight from our Weird Hermits Roundtable, a mastermind group discussion where we got real about the stuff nobody likes to talk about publicly. Difficult clients. Refund requests. Payment plans that ghost you. Employees who snap. Customers who buy domain names to smear you. Yes, that actually happened. The conversation goes deep on what everyone's refund policies actually look like, the boundaries we've set after getting burned, and the mindset shifts that helped us stop letting this stuff live rent-free in our heads. In this episode, we cover:
Mentioned in this episode:
| |||
| 270: How We Actually Use Claude to Run Our Businesses (With Real Workflows) | 17 Apr 2026 | 00:58:21 | |
This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're each using Claude to run our businesses right now. We cover: what a Claude skill actually is (and how it compares to a custom GPT), the difference between Claude Chat, Cowork, and Code, and the real workflows we're using — from morning briefings and newsletter automation to dynamic landing pages that update themselves and idea management via Dispatch. You'll hear from Monica Froese (Empowered Business), Kate Kordsmeier (Success with Soul), Liz Stapleton ( Creator Ops Hub), Jodi Bourne (Borne Strategic AI), Steph Blake (automation & business strategy), and Ruth Poundwhite. We close with a challenge and free resource from each of us. If you have access to the transcript, drop it into Claude and ask how these workflows would apply to your business. You'll be surprised what comes back. In This Episode:
Resources Mentioned:
| |||
| 269: Are You Actually Using Claude — Or Just Scratching the Surface? | 16 Apr 2026 | 00:48:59 | |
What happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode. I joined Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne — all members of our mastermind group, the Weird Hermits — for a candid roundtable about the shift that's been happening in all of our businesses: moving from ChatGPT to Claude. We're talking real workflows, real results, and the specific features that made us all say "wait — what just happened?" In this episode:
Free gifts from our guests:
Other links mentioned:
📬 Join the Creator's MBA newsletter: signup.destinicopp.com | |||
| 268: Capturing Testimonials: The Hot Capture Method | 15 Apr 2026 | 00:16:14 | |
You're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar? In this episode, I'm answering a question from listener, Johnna Kirk, who gets great feedback in her inbox and on social media but can't get anyone to fill out her Senja or Tally form. Here's the thing: the problem isn't the form. It's the gap between when the emotion happens and when you ask them to capture it. I call the fix the Hot Capture Method, and it's one of the simplest shifts you can make in your creator business. In this episode, you'll learn:
This is part of our ongoing Creator Business Diagnosis series, where I break down real challenges using the Creator Growth Flywheel framework. | |||
| 267: The New Buyer You're Not Optimizing For (AI Agents, Product Listings & What the Research Says) | 14 Apr 2026 | 00:19:58 | |
What if the next person to buy your product isn't a person at all? In this episode, I'm doing something a little different. I recently published an article called The New Buyer You're Not Optimizing For — and I thought the best way to bring it to life was to share this AI-generated audio conversation I created with NotebookLM. Two AI hosts break down the key research findings in a way that's easy to digest on a commute or walk. Here's what you'll hear covered in this conversation: → Why AI shopping agents like ChatGPT's Agent Mode, Google's "Buy for Me," and Amazon's Rufus are already buying products on behalf of real customers — right now, not someday → The single title change that led to an 80 percentage point increase in AI agent selection (Columbia & Yale research) → Why "Sponsored" labels now actively hurt your chances of being chosen by AI agents → How a 0.1 increase in product ratings can be the deciding factor between you and a competitor → The 5-step listing audit every digital creator should do — especially if you sell on Shopify, Etsy, or any course platform → Why clever brand-forward product names are essentially invisible to AI agents — and what to do instead → How to manage this as a quarterly system rather than a constant scramble The bottom line: the algorithm is now the gatekeeper to the human wallet. An afternoon spent rewriting your product titles today could be the reason an AI selects your product six months from now. 📖 Read the full article + 5-step audit: https://www.destinicopp.com/blog/the-new-buyer-youre-not-optimizing-for 📊 Take the free Creator Business Scorecard: https://scorecard.destinicopp.com 🎙️ Audio overview generated with NotebookLM based on original research and analysis by Dr. Destini Copp. | |||
| 266: What Dave Ramsey's Business Model Taught Me About Selling Digital Products | 16 Mar 2026 | 00:17:50 | |
Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework. In this episode, I use Dave Ramsey's business model as a case study to break down why framework-driven businesses outperform tactic-driven ones — and what that means for your digital product business specifically. You'll walk away with four questions to help you surface the framework that's probably already embedded in your work, plus a clear picture of how one framework can generate a full product ecosystem at every price point. If you've ever felt like your products don't quite connect — or like you're always guessing what to build next — this episode is for you. In this episode:
Connect With Destini: | |||
| 265: Everyone Says Newsletters Are Saturated… Are They Right? | 11 Mar 2026 | 00:55:10 | |
Is the newsletter market already too crowded… or are we just getting started? In this episode, I brought together a group of experienced newsletter operators for a candid roundtable conversation about what’s really happening in the newsletter space right now. From creators running paid newsletters to founders using email to power entire businesses, this group brought a wide range of perspectives—and a lot of honest opinions. We dove into the questions many creators are quietly asking themselves: Is it still worth starting or growing a newsletter today? What’s actually working when it comes to growing and monetizing a list? And how are successful operators thinking about the future of email in a world full of AI, social platforms, and changing content habits? This conversation went in some fascinating directions—from unexpected list growth strategies to surprising monetization approaches and even predictions about where the newsletter industry may be headed next. What You’ll Learn
If you’re running a newsletter, thinking about starting one, or simply curious about where the creator economy is heading, you’ll love this behind-the-scenes conversation with people actively building in the space. Tune in to hear the full discussion—and see what insights might spark your next big idea. Podcast Show Notes: https://www.destinicopp.com/podcast/everyone-says-newsletters-are-saturated | |||
| 264: 5 Big Lessons About AI, Newsletters, and Digital Business from the New Media Summit | 04 Mar 2026 | 00:50:56 | |
If you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you think about owned media, monetization, and the future of digital business. In this episode, I’m sharing a special roundtable conversation with a group of female founders who attended the New Media Summit in Austin with me. We unpack our 5 biggest takeaways...from AI clones and the future of content creation to why newsletters are becoming one of the most powerful owned assets in a digital business. One theme came up again and again: the importance of building platforms you actually own. Newsletters, communities, and direct audience relationships are becoming increasingly valuable as social media algorithms continue to shift. We also discuss how AI is rapidly transforming how creators produce content and scale their businesses. As one speaker shared, the question isn’t whether to use A, it’s how we’ll use it to maintain our competitive advantage. This conversation also reinforced something I’ve been teaching for years: newsletters are more than just marketing tools. They can become real products and meaningful revenue streams through sponsorships, partnerships, and advertising. What You’ll Learn
This conversation left me energized, not just about newsletters, but about the future of digital business. The biggest reminder? Listen in and let me know what takeaway resonated with you most. Mentioned in this episode: Guest Resources & Free Gifts
| |||
| 263: Where AI Clones Fit — and Where They Don’t | 25 Feb 2026 | 00:12:40 | |
In this episode of the Creator’s MBA podcast, I walk you through the nuances of where AI clones can add real value—and where they absolutely don’t belong. It’s easy to get swept up in the potential of automation, but being strategic about how (and if) you use AI clones will make or break their impact on your business. I share real-world examples of when AI clones shine—especially for repeatable judgment calls and implementation support—and when they fall short, like in emotionally sensitive work or when your frameworks are still evolving. If you’ve been curious about whether AI clones are worth exploring, this episode will help you assess your readiness with clarity and confidence. What You’ll Learn
If you’ve been wondering, “Is an AI clone right for my business?”, this episode will give you the clarity you need. And if you’re ready to explore building your own, I share more about the AI Clone Implementation Lab I’m hosting in March—who it’s for, and who it’s not. 👉 Hit play now and let’s dig in. Mentioned in this episode: | |||
| Bonus: Why Courses Aren’t Working Like They Used To (and What Replaces Them) | 19 Feb 2026 | 00:47:40 | |
Today’s episode is a little different. What you’re about to hear is the audio from a live session I taught yesterday called: “Why Courses Aren’t Working Like They Used To (and What Replaces Them).” I decided to share it here as a bonus episode because the conversation felt important. If you’ve ever thought: “My course used to sell… why does it feel harder now?” Or… “Why are buyers hesitating, even when the content is strong?” This session will likely hit home. In it, I break down what’s actually changed in the online education space, why information alone no longer converts the way it once did, and what buyers are really evaluating in 2026. More importantly, I walk through what replaces the old model — and how to evolve your delivery in a way that supports your students better and makes your offer easier to sell. This is an audio recording of a live teaching, so you’ll hear it in its raw format. No heavy edits. Just the session as it happened. If this resonates with you, and you want help applying this to your own course, membership, or coaching program, I’ll share a next step at the end. Alright — let’s get into it. Mentioned in this episode: Replay: Why Courses Aren’t Working Like They Used To (and What Replaces Them) | |||
| 262: How Experts Are Using AI Clones Without Losing Control of Their IP | 18 Feb 2026 | 00:09:40 | |
In this episode of the Creator’s MBA podcast, I’m breaking down one of the biggest fears experts have about AI clones: losing control of their IP or misrepresenting their work. If you’ve built a body of work you’re proud of—a real framework, clear philosophies, trusted judgment—then the idea of an AI speaking for you can feel risky. And I want to assure you: that fear is valid, and there’s a smart way to navigate it. I walk through how experts are using AI clones without diluting their authority or handing out their paid content. You’ll hear how responsible creators are setting boundaries, defining what their clones can and cannot do, and testing their systems the same way they would onboard a team member. If you've been intrigued by the idea of cloning your expertise but hesitant to move forward, this episode is a must-listen. What You’ll Learn
AI clones aren’t here to replace your brilliance. They’re here to help you apply it—consistently, at scale, and on your terms. This episode will help you assess whether you’re ready to take that step, and if so, how to do it with clarity and confidence. 🎧 Hit play to learn how to scale your judgment without losing your voice. | |||
| 261: The AI Inbox Shift: Why Your Email Strategy Needs a Job | 13 Feb 2026 | 00:13:34 | |
AI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy. Here’s the good news: this isn’t a panic moment. But it is a clarity moment. In this episode, I break down what’s actually shifting and why your email strategy needs a job — one that’s clearly connected to your revenue. You’ll learn:
If email plays any role in how you make money, this is worth your attention. Mentioned in this episode: | |||
| 260: Why Courses Aren’t Supporting Implementation Anymore | 11 Feb 2026 | 00:11:44 | |
In this episode of the Creator’s MBA podcast, I unpack why even the best digital courses are struggling to support implementation today. You might have strong content, a clear framework, and students who are genuinely eager to learn—yet still see them get stuck. The problem isn’t you, your material, or your students. It’s that the course model was never built to support real-time decision-making in complex, ever-changing contexts. I’ll walk you through the real reason this mismatch is happening more often now, and why the solution isn’t always “add more content” or “go live more often.” You’ll hear how experienced learners, especially, need judgment-based guidance—not just information—and how new delivery models (including AI clones) are starting to fill that gap. What You’ll Learn
If you’ve ever wondered why your students “get it” during the lesson but freeze during implementation, this episode is for you. You’ll leave with a new lens for evaluating your delivery model—and a preview of how to bridge that gap more strategically. 🎧 Listen now to reimagine how your course can actually support the way people work and learn today. Mentioned in this episode: | |||
| 259: What an AI Clone Actually Is | 05 Feb 2026 | 00:12:40 | |
In this episode of the Creator’s MBA podcast, I’m demystifying what an AI clone actually is—and how it’s very different from a chatbot or a custom GPT. There’s a lot of hype out there right now, and while those tools have their place, an AI clone serves a completely different function in your business. We’ll walk through how clones are built to apply your unique way of thinking—not just spit out generic answers. I share how they can support your clients when you’re not in the room, and why they only work when your frameworks are already clear and stable. If you’ve been wondering whether a clone could help reduce bottlenecks or improve implementation in your programs, this episode is a must-listen. What You’ll Learn
If you’re thinking about using AI in your business—but want to do it responsibly, with clarity and intention—this episode will give you a strong foundation. I also share a real-life example of how AI clones can support implementation in online courses without replacing your presence. 🎧 Tune in and find out if your business is clone-ready. | |||
| 258: Your Expertise Is Intellectual Property (And How to Scale It Using AI) | 27 Jan 2026 | 00:14:05 | |
Friend, I bet you're sitting on IP you didn't even know you had. What if your most valuable business asset isn’t your course, your funnel, or your content… but your thinking? In this week’s Creator’s MBA podcast, I break down why your expertise is already a form of intellectual property, even if you’ve never labeled it that way, and what actually turns experience into a real business asset. We talk about:
If you’ve ever felt like you’re constantly creating but not really building something that lasts, this episode will change how you think about your business — and what you should be focusing on next. Other resources: Your Expertise Is Intellectual Property (Even If You’ve Never Thought of It That Way) | |||
| 257: Why Most Advice Doesn’t Work and What You Learn by Watching Decisions Instead | 21 Jan 2026 | 00:07:10 | |
Most business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. I n this episode, I dive into why watching decisions get made in real time teaches you far more than polished advice ever could. I’m taking you behind the scenes into how judgment is built, not by copying what worked for someone else, but by observing how trade-offs are made, what gets prioritized, and what’s left on the cutting room floor. If you’ve ever felt overwhelmed by choices or unsure which path to take, this episode will help shift how you think about decision-making in your own business. What You’ll Learn:
If you’re ready to stop searching for the “right” answer and start building trust in your own thinking, hit play on this episode. And don’t forget to grab the free report I mention—it’s the perfect way to practice this decision-making lens. Mentioned in this episode: Free Report: The Decisions Behind a 17,958-Attendee Creative Event | |||
| 256: Why I’m Documenting Decisions, Not Outcomes, as I Grow HobbyScool | 18 Jan 2026 | 00:08:39 | |
We often hear about success after it happens, but what if the real learning is in the decisions, not just the outcomes? In this episode of the Creator’s MBA podcast, I share the real reason behind the $1 million HobbyScool experiment—and it’s probably not what you think. This isn’t about a dramatic pivot or fixing something broken. HobbyScool was working. The experiment started because I realized that, as my business grew, what I needed most wasn’t more case studies or strategies, it was clarity around how decisions are actually made when the outcome isn’t obvious. This episode is a transparent look at why I’m documenting the thinking, the trade-offs, and the context behind every key decision, not just the highlight reel. If you're beyond the beginner stage and craving more nuanced, in-the-moment insight, this is for you. What You’ll Learn:
If you've ever read a case study and still wondered how they actually decided that, this episode will feel like a breath of fresh air. Listen in and grab the free report linked in the show notes to see the real decisions behind the scenes. Mentioned in this episode: Free Report: The Decisions Behind a 17,958-Attendee Creative Event | |||
| 255: The Only Numbers a Creator CEO Needs to Look at Weekly | 13 Jan 2026 | 00:12:19 | |
The numbers I check every single week (and why they matter more than dashboards) If you’ve ever found yourself buried in data but still unsure about what’s actually moving the needle in your business, you’re not alone. In this episode, I’m sharing the exact weekly numbers I track as a Creator CEO—no overwhelm, no vanity metrics, just high-impact visibility that helps me make better decisions, faster. We’re not diving into spreadsheet chaos or dozens of dashboards. Instead, I’ll show you how to focus on three core areas that give you the clarity to lead your business like a CEO. Whether you’re earning six figures or just starting out, these are the metrics that matter—and the ones you can let go of. What You’ll Learn:
If decision fatigue has been creeping in, this episode will help you cut through the noise and get clear on what deserves your focus. Tune in and let’s build a business that runs with intention—not guesswork. 🎧 Mentioned in this episode: | |||
| 254: Why Your Newsletter Isn’t Making Money (And How to Fix It) | 07 Jan 2026 | 00:16:22 | |
If you’ve been sending consistent, thoughtful emails but the results still feel underwhelming, there’s a reason and it’s not that newsletters stopped working. It’s that the rules have quietly changed. In this episode, I dig into the State of Newsletters 2026 report from Beehiive and share why email is now the most stable (and profitable) part of the creator economy. I’ll walk you through what’s shifting, what’s no longer working, and how to build a newsletter system that actually supports your business long-term. What You’ll Learn:
If your newsletter has been running on guesswork, this episode will help you bring structure, strategy, and results back into your inbox. Mentioned in this episode: | |||
| 253: How to Grow Your Email List with Easy Events (No Burnout Required) | 05 Jan 2026 | 00:23:46 | |
If you're tired of hustling for every new subscriber or drowning in launch mode, this episode is your fresh new strategy. We're diving into how you can host low-lift, high-impact events that grow your email list without the stress. I sat down with Michelle Pontvert, my go-to expert for “easy events,” to talk all things bundles, summits, and out-of-the-box collaborations. Michelle shares how to attract aligned subscribers without the overwhelm, by leaning into minimalist formats that are intentional, powerful, and surprisingly simple to pull off. From email-only events to private podcast summits, you’ll walk away with fresh ideas you can implement right now. We also dig into what makes a collaborative event truly work—for both you and your guest contributors—and how to make it a win-win so your list (and reputation) grow at the same time. What You’ll Learn:
Whether you’ve hosted events before or you’re just starting to think about it, this conversation will change the way you see audience growth. Tune in—you’ll leave with a dozen lightbulb moments and at least one new idea to try in your next quarter. 🎧 Hit play and let’s make email list building easy again. Mentioned in this episode: Where to find Michelle: Website Free gift: Take my Format Finder Quiz | |||
| 252: Why Smart Business Owners Stall (And How to Start Moving Again) | 03 Jan 2026 | 00:11:41 | |
Ever feel like your business should be working, but something still feels off? If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction. What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They stall after things begin to work, when they’re faced with multiple good options and no clear next step. In this episode, I’ll help you recognize the subtle signs that you’re dealing with a decision problem (not a strategy or execution problem), and why that matters more than ever right now. What You’ll Learn:
If you've been circling the same decisions for weeks or even months, this episode might be the permission and clarity you've been waiting for. Tune in and let’s get your momentum back on track. Mentioned in this episode: | |||
| 251: What Actually Worked in 2025 (and What We’re Ditching in 2026) | 14 Dec 2025 | 00:50:47 | |
What do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year? A conversation that’s part strategy session, part therapy, and all real talk. In our most recent Weird Hermits roundtable, we cracked open the good, the bad, and the deeply weird parts of running six-figure businesses in 2025. No glossy case studies. No “just manifest it” energy. Just honest reflection on what actually moved the needle and what we’re leaving behind in 2026. Here’s a taste of what came up: → Monica tripled her revenue in the second half of the year by building “Inbox Experiments, ” GPT-powered freebies that sparked hundreds of email replies and real sales conversations. → Tara weathered a hard season thanks to her evergreen systems. Her six-month nurture sequence, Pinterest traffic, and SEO kept her business running while she stepped away. → Kate stopped chasing 7-figure milestones and focused on high-profit, low-stress systems. One ad she launched in February became her best performer by July, because she kept refining her backend funnel. → Steph realized she was outsourcing things she could’ve automated. After simplifying her systems and reconnecting with her love for deep implementation, her profits surged and burnout dropped. → Ruth faced a financial reckoning in 2024 and used it to completely revamp her money systems. Now, she’s tracking everything, building reserves, and feeling more in control than ever. → Liz let go of a legacy brand (RIP Blogger Breakthrough) and rebranded to Creator Ops Hub. It was scary… but gave her the clarity and alignment she’d been craving. → Sage, who hosted the roundtable, shifted from low-ticket tripwires to more premium offers like her Goodbye 9 to 5 Mastermind and saw revenue and energy skyrocket. She’s focusing on what brings her joy: coaching, teaching, and helping her clients hit consistent 10K months. → Destini (that’s me!) doubled down on rinse-and-repeat systems and ad strategies. My HobbyScool events continued to deliver consistent results, and I also talked about how I am currently experiencing extreme burnout and what I'm doing to address it. We also opened up about:
🎧 Listen to the full 2026 Planning Roundtable If you're making moves for the new year and wondering what to change, automate, or simplify, this is a conversation you won’t want to miss. It’s unfiltered, encouraging, and full of aha moments you can apply right now. | |||
| 250: The Newsletter Money Map: 5 Metrics That Drive Revenue | 10 Dec 2025 | 00:17:14 | |
Ever looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that. In this episode of the Creator’s MBA podcast, I’m diving into newsletter metrics and showing you how to read them like a CEO. If you’ve ever felt confused by open rates, click-through rates, or why your email list isn’t converting, this is the clarity you’ve been waiting for. I’m sharing the exact framework I use inside the Newsletter Profit Club to help you see what’s working, what’s not, and what to fix next. We’ll go beyond the surface numbers and get into the mindset shift that transforms metrics from a source of stress into a strategic tool. Whether you’re a seasoned email marketer or just starting to grow your list, you’ll walk away with a simple, powerful approach to make your newsletter a true business asset. 🎧 What You’ll Learn
If your 2026 goals include more engagement, better conversions, or turning your newsletter into a reliable revenue stream, this episode is your roadmap. Tune in now and if you’re ready to go deeper, join me inside the Newsletter Profit Club workshop where we’ll break it all down with real benchmarks and action steps. 🎧 Listen now and take your newsletter from a weekly experiment to a revenue-generating asset. Mentioned in this episode: | |||
| 249: Why Yearly Planning Doesn’t Work — And What to Do Instead | 01 Dec 2025 | 00:16:11 | |
Planning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up. That’s why I stopped looking at my business through a funnel lens and started running it like a growth flywheel — and everything changed. In this episode, I’m taking you behind the scenes of how I use my Creator’s MBA Playbook to plan 90-day growth cycles that actually move the needle. I break down each step of my planning process, from identifying bottlenecks in your business to setting themes, scoring projects, and staying focused. If you’ve ever felt overwhelmed trying to “do it all” — this is your permission slip to do less, but better. You’ll learn how to audit your business the smart way, choose just three projects that really matter, and plan your quarter with confidence (and flexibility). This is the system that keeps my business moving forward — predictably, sustainably, and without the burnout. What You’ll Learn:
Your next quarter doesn’t need to be a guessing game. When you focus on the right three projects — aligned to your flywheel — you’ll feel more momentum, clarity, and confidence in your business. 🎯 Join me for the December CEO Growth Flywheel Planning Workshop when you grab your Creator’s MBA Playbook. We’ll map your flywheel, pick your theme, and walk out with your complete 90-day plan. Replay included! Let’s make your next quarter your most strategic one yet. 🎧 Press play now! Mentioned in this episode: | |||
| 248: Inside the HobbyScool Growth Flywheel: What’s Working, What’s Changing | 18 Nov 2025 | 00:14:50 | |
If your business growth feels inconsistent or exhausting, it might be time to rethink the system behind it. Over the past year, HobbyScool has grown faster than I expected. We've brought in tens of thousands of subscribers, hosted wildly successful summits, and built an incredibly engaged community. And yet, heading into 2026, I knew something needed to shift.In this behind-the-scenes episode, I'm walking you through how I applied the Creator’s Growth Flywheel to HobbyScool. What’s working, what feels heavy, and what we’re evolving in the new year. It’s a real-world example of how to diagnose your business and create intentional, sustainable growth. What You’ll Learn:
If your business has felt confusing, heavy, or unpredictable lately, you're not alone and there’s a path forward. Tune in and let me show you how to map your own growth flywheel for 2026. Mentioned in this episode: | |||
| 247: The One Stage That’s Slowing Down Your Entire Business | 17 Nov 2025 | 00:11:54 | |
Feeling like your business is almost there, but something's just... off? In this pivotal episode of the Creator’s Growth Flywheel series, I walk you through the exact reason your business might feel stuck, even when you're doing all the right things. You're showing up, creating content, building funnels, and nurturing your audience. So why isn’t it all clicking? The answer lies in your growth flywheel. When one stage is weak or disconnected, the whole system slows down. I’ll help you identify which stage is creating the bottleneck, explain why this clarity is game-changing, and show you how to focus your efforts where they’ll truly move the needle. What You’ll Learn:
This episode is where it all clicks into place. Don’t miss your chance to finally get clarity on what’s holding your business back. Take the 5-minute Sloan diagnostic at destinycopp.com/sloan, then hit reply and tell me your result. I’ll personally send you tailored insights from our Creator’s MBA Playbook to help you take the next step. Let’s get your business unstuck, starting today. Mentioned in this episode: | |||
| 246: The Missing Stage That Turns Customers Into Superfans | 16 Nov 2025 | 00:13:34 | |
When Word of Mouth Isn’t Enough: Activating the Advocacy Stage If you’ve ever wondered why your offers aren’t spreading, even when people love them, it might be because you haven’t fully activated the advocacy stage in your business. This is the final, often-missing piece that shifts growth from effortful to exponential. In this episode, I walk you through what the advocacy stage actually is (hint: it’s not just testimonials and luck), and why it’s a critical part of the Creator’s Growth Flywheel. I’ll share the two essential elements most businesses miss, how to turn happy customers into repeat buyers and brand champions, and exactly what to implement to make sharing effortless. We also look ahead to why this matters even more in 2026 and how you can get started today with just one small change. What You’ll Learn:
This episode might just be the missing link in your growth strategy. If you’ve built great offers but aren’t seeing the momentum you’d expect, this could be the fix. Tune in and see how advocacy could change everything for your business. Mentioned in this episode: | |||
| 245: Why Your Audience Isn’t Buying | 15 Nov 2025 | 00:09:55 | |
If your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. Over the last few episodes, I have been walking you through my Creator’s Growth Flywheel and what has changed in 2025 for digital product businesses. Funnels are not working the way they used to, consistency alone is no longer enough, and in an AI saturated market, trust matters more than ever. In this episode, I am diving into one of the most critical and most overlooked stages of the flywheel. The retain stage. This is the stage that determines whether all your hard work turns into real revenue or quietly disappears. I break down why so many online business owners are nurturing an engaged audience that never actually converts and why it is not because your offer is bad, you are inconsistent, or your funnels are “broken”. The real problem is that your audience does not know what comes next with you. I will help you see how the retain stage becomes the connective tissue between your content, your conversion, and your recurring revenue so your people stop staying stuck at “fan” status and start becoming long term buyers. What You’ll Learn:
When you get the retain stage right, every new lead you attract has a clear path to stay in your world, get a deeper transformation, and become a long term customer. I want you to know that you are closer than you think. Your audience already trusts you, your message matters. Now it is time to connect that trust to a clear transformation and next step. Tune into this episode to see where your flywheel may be breaking down and how to start fixing it today. Mentioned in this episode: | |||
| 244: Why Consistency Alone Isn’t Enough | 15 Nov 2025 | 00:12:34 | |
Are you consistently creating content but still feeling like your business is stuck in neutral? We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepreneurs face, putting in all the effort, showing up consistently, and still not seeing results. If you’ve ever felt like your content is being sent into the void, this episode is for you. I’m breaking down why consistency alone isn’t cutting it anymore, especially in a noisy, AI-saturated digital landscape. Your newsletter, your podcast, your posts—those are just parts of a bigger system. Today, we’ll unpack what it really takes to build trust, connection, and conversion through a true nurture system. I’m sharing how you can stand out with sharper messaging, more clarity, and a clear next step for your audience. This episode will shift how you think about your content strategy—and what to do if your flywheel feels broken. What You’ll Learn:
If this episode made you feel seen or helped you realize why your content isn’t converting, I want you to know this: your business isn’t broken. You just need a system that brings all the pieces together. Listen in and let’s start fixing it. Mentioned in this episode: | |||
| 243: Why Your Funnel Feels Broken (And What to Do Instead) | 13 Nov 2025 | 00:12:36 | |
Feeling like your funnel used to work but now it's just...stalls? In today’s episode of the Creator’s MBA podcast, I’m pulling back the curtain on one of the most frustrating pain points for digital product creators, when funnels stop converting. You’ve probably said it yourself: “My funnel used to work, but now it’s like no one’s buying.” I’m here to tell you it’s not your funnel. It’s your system. We’re continuing our Creator’s Growth Flywheel series by diving deep into the real reason your funnel feels broken. I walk you through why funnels are only one part of the bigger picture and what happens when they’re disconnected from a larger nurture and sales ecosystem. Whether you’ve built multiple funnels or are still perfecting your first, this episode will show you exactly how to turn those pieces into a seamless, scalable system. What You’ll Learn:
If you’re starting to realize it’s not about building more funnels, but building the right connections between what you already have, then this episode is going to be a game-changer. Tune in now and take the first step toward building a business that compounds momentum, not just collects leads. Mentioned in this episode: | |||
| 242: Why Growth Feels Harder in 2025 (And What Actually Changed) | 12 Nov 2025 | 00:11:26 | |
Is it just me, or does online business feel heavier lately? I’ve heard it from so many digital entrepreneurs and I’ve felt it too. Growth feels harder. Funnels aren’t converting like they used to. Collaborations don’t bring the same momentum. Traffic and engagement are down across the board. And guess what? It’s not your fault. The rules of the game have changed, and this episode is where we start rewriting the playbook. In this kickoff to a special series, I’m breaking down exactly why your 2021 strategy isn’t cutting it in 2025 and what to do instead. You’ll learn about the three major shifts that have disrupted the old ways of growing, and I’ll introduce you to the Creator’s Growth Flywheel: the new model for creating predictable, compounding growth. The truth is, your business isn’t broken. You already have what you need. Now it’s about connecting the pieces so they actually work together. What You’ll Learn:
If you’ve been spinning your wheels, wondering what changed and why it feels so much harder to grow, this is the episode you need. And don’t skip your homework. Head over to: https://destinicopp.com/sloan to run your free 5-minute diagnostic with Sloan. She’ll show you exactly where your biggest growth opportunity lies. Listen now and let’s rebuild your momentum, one system at a time. | |||
| 241: Thinking About a Pivot in 2026? Here’s Exactly What I’d Do | 05 Nov 2025 | 00:17:52 | |
When your business feels off, it’s not time to panic, it’s time to pivot. Lately, I’ve been getting the same question over and over: “Destini, I think I need to pivot… but I don’t even know where to start.” And I get it. 2025 has brought big shifts. What used to work just doesn’t anymore. Whether it’s AI, changing platforms, or just personal growth, things feel different. In this episode, I’m walking you through the exact process I’d follow if I were pivoting in 2026. I’ll show you how I’d get clear on who I want to serve, how I’d audit my offers and data, and how I’d rebuild momentum without starting from scratch. If you’re feeling that quiet nudge to evolve, this one’s for you. What You’ll Learn:
If your business has felt off lately, I want you to know, you’re not failing. You’re evolving. A pivot isn’t panic, it’s feedback. Tune into this episode and let me walk you through your next step. Mentioned in this episode: | |||
| 240: Why Your Growth Feels Random and the 5 Systems That Fix It | 31 Oct 2025 | 00:16:34 | |
Ever feel like you’re doing everything right, you’ve built the offers, you’re showing up, you’ve taken the courses, but your results still feel unpredictable? This week on The Creator’s MBA Podcast, I’m walking you through the five systems that turn random results into predictable, compounding growth. These aren’t new strategies or shiny tools. They’re the essential building blocks behind every profitable creator business:
By the end, you’ll know exactly which system might be slowing you down — and how to fix it without adding more to your plate. 💡 Bonus: Want to find out which system is holding you back? Then, turn Sloan’s insights into a 90-day plan with the Creator’s MBA Playbook, your system for predictable, repeatable growth every quarter. Go here to learn more: DestiniCopp.com/Playbook | |||
| 239: How to Clone Yourself with AI and Get 40+ Hours Back Each Month | 21 Oct 2025 | 00:20:39 | |
What if you could clone yourself to create more content, serve more clients, and have more freedom? In this episode of the Creator’s MBA podcast, I sat down with Brittany Long, the go-to expert on AI cloning for entrepreneurs. Brittany shares how a health scare—and the need for more flexibility—led her to build an AI-powered business that runs without her needing to be glued to her desk. We unpack what “cloning yourself” actually means and how you can leverage different types of clones—like social, written, coach, and even brain clones—to save time, reduce burnout, and grow your business. Brittany walks us through her real-world automations (including a Google Drive-to-content workflow that creates full blog posts, emails, and videos in minutes), and how she's using these tools to create consistent, high-value content while protecting her energy and legacy. What You’ll Learn:
If you’ve been curious about using AI in a more strategic, human way—this episode will open your eyes to what’s truly possible. Brittany’s insights are practical, inspiring, and a reminder that you don’t have to do it all alone. 🎧 Tune in now to learn how to clone yourself with AI—and get your time and freedom back. Mentioned in this episode: Where to find Brittany: Instagram, YouTube, Website Brittany's free gift: Money Maker GPT | |||
| 238: Substack Is Doing What Social Media Promised But Never Delivered | 14 Oct 2025 | 00:24:05 | |
If you’ve ever felt stuck using email marketing tools that limit your creativity (and your subscriber count), Substack might be the freedom you’ve been looking for. In this episode, I sit down with Claire Venus—engagement consultant, audience development mentor, and Substack expert—to explore how Substack is revolutionizing the way creatives and entrepreneurs connect with their audiences. Claire shares her journey of how Substack became a powerful platform for her writing, podcasting, and community-building efforts. We dive into the key differences between Substack and traditional email service providers like Kit and ActiveCampaign. Claire also explains the creative flexibility of the platform, the discovery tools that drive organic growth, and why Substack’s culture of connection and collaboration is so powerful. Whether you’re a writer, a podcaster, or a business owner wanting to experiment with long-form content, this conversation will inspire you to see Substack in a whole new light. What You’ll Learn:
This episode is packed with inspiration and practical insight for anyone looking to build an audience in a more authentic, creative, and human way. Whether you're just getting started on Substack or you're ready to level up your strategy, Claire’s wisdom will help you find your path. Press play and get ready to reimagine what your newsletter can do for your business and your soul. 🎧 Tune in now and start making the most of Substack. Mentioned in this episode:
| |||
| 237: How I’m Documenting My $1M HobbyScool Journey on Substack (And What You Should Know Before Using It) | 07 Oct 2025 | 00:13:07 | |
Have you ever wanted to document your journey in real-time, but struggled to find the right platform to do it? Instead of hiding the process in spreadsheets or behind-the-scenes Google docs documents, I chose to build in public and Substack was the perfect home for it. In this episode, I’m taking you behind the scenes of my new experiment: using Substack not only to document my business journey, but also to explore whether it can be a real discovery and visibility engine for entrepreneurs. I’ll walk you through why I chose Substack over other platforms, how it compares to traditional email service providers, and what I’m actually sharing in my paid behind-the-scenes newsletter. Whether you’re Substack-curious or just want a better way to connect with your audience, this episode gives you a real-world case study in action. What You’ll Learn:
If you’re wondering how Substack might fit into your business or how to share more of your real-time journey without burning out, I think you’ll love this conversation. Click play to listen, and if you want to peek behind the scenes, check out the free trial to my Substack below! Mentioned in this episode:
| |||