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Picture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You're working fewer hours than ever before. Sounds like a fantasy, right?

Well, buckle up, because in this week's episode of the Creator's MBA Podcast, I'm sharing a principle that could turn this dream into your reality. It's a simple yet powerful concept that's been hiding in plain sight, and it's about to change everything for your business.

Key points with timestamps:

• [00:01:06] Understanding the 80/20 rule and its relevance to entrepreneurs
• [00:03:46] Applying the principle to product creation and lead magnets
• [00:05:32] Identifying and focusing on your top-performing marketing channels
• [00:07:18] Recognizing and nurturing your VIP customers
• [00:14:36] Embracing automation and creating standard operating procedures (SOPs)

Mentioned in this episode:

• Get on the wait list for the Digital Product Growth Lab: Email me at destini{at}destinicopp.com
• Podcast show notes: https://www.destinicopp.com/podcast/80-20-principle

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Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?

I've been there, and I bet you have too.

In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.

You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on board? Yep, that's what we're talking about.

In this episode, I'm getting real about:

• Why we're so drawn to the 'next big thing' (it's not just you, I promise!)
• The hidden costs of constantly chasing new strategies
• My personal framework for evaluating new opportunities (this has saved me countless hours and dollars)

I'm even sharing a behind-the-scenes look at how I sat on a new product idea for 6 months before deciding to launch it. Spoiler alert: sometimes, patience pays off!

This isn't just theory - I'm giving you practical, actionable steps to overcome Shiny Object Syndrome and stay focused on what really moves the needle in your business.

So grab your favorite drink, find a comfy spot, and let's dig in. This might just be the wake-up call your business needs.

Key points with timestamps:

• [00:00:49] Definition of shiny object syndrome and its impact on businesses
• [03:22] The hidden costs of chasing every new trend or tool
• [05:28] Common "shiny objects" that distract entrepreneurs
• [13:06] Strategies for staying focused on your business goals
• [20:32] Actionable steps to overcome shiny object syndrome

Mentioned in this episode:

• Podcast show notes: https://destinicopp.com/podcast/shiny-object

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Hey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. For years, I dreaded hitting that 'send' button. 

I was following all the standard advice. Promote one piece of content, add a single call-to-action, nurture your audience. But let me tell you, it wasn't delivering results. I wasn't seeing any return on my investment, and I knew something had to change.

So, I put on my university marketing professor hat and dove into a 6-month research study. I wanted to uncover what those best-in-class email newsletter operators were doing that all of us in the creator niche hadn't mastered yet. And wow, did I learn some game-changing stuff! 

I developed what I now call my "Newsletter Profit System," and it's completely transformed how I approach my weekly emails. Now, every time I hit publish, I'm actually making money - whether it's from my own digital products, affiliate income, sponsorships, or even attracting new coaching clients. 

In this episode, I'm breaking it all down for you. I'll show you why that old-school newsletter advice falls short, and how diversifying your content can turn your newsletter into something your subscribers can't wait to open (and maybe even save in a special folder - yeah, that's the kind of feedback I'm getting now!). 

So, if you're ready to stop dreading your newsletter and start profiting from it, you're in the right place!

Key Points:

• [00:00:56] The limitations of following standard newsletter advice
• [03:03] Insights from Destini's 6-month research study on successful newsletters
• [05:36] Why offering multiple pieces of content is crucial for engagement
• [07:48] Examples of diverse content to include in your newsletter
• [12:20] How to measure the success of your revamped newsletter strategy

Mentioned in this episode:

• Newsletter Profit Club: https://destinicopp.com/profit
• Creator's MBA Newsletter Examples: https://newsletter.destinicopp.com/profile
• HobbyScool Newsletter Examples: https://newsletter.hobbyscool.com/profile
• Podcast Show Notes: https://www.destinicopp.com/podcast/newsletter

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Rachel Lindteigan: Specialist in SEO and Content Marketing

Today my special guest is Rachel Lindteigan. Rachel is a marketing expert, with more than 20 years of experience in traditional and digital marketing. She specialized in SEO and content marketing for over a decade and worked with some of the biggest e-commerce retailers during her corporate career. Her clients regularly earn 10 figures a year from SEO alone. She left the corporate world late in 2016 and founded Etched Marketing in 2017. She works with small business owners and provides SEO and content services. In 2020, she launched Etched Marketing Academy, Simple SEO Program and teaches overwhelmed course creators, coaches and online entrepreneurs, how to use SEO in an easy to understand way, so that they can get more traffic from Google without buying ads.

Episode Highlights:

• Rachel's journey from stopping the interview process for a six-figure job at interview #7, all because her husband said to her..."You don't want this job, you just want the paycheck"
• Realizing he was right, she pulled herself out of consideration for the position, and jumped right into starting her own online business even though she didn't have a single client at the time
• How she launched Etched Marketing and moved into offering online courses to provide SEO and content services

Learn how after several pivots, and a revisit to an earlier course offer, she found her passion in teaching overwhelmed course creators, coaches, and online entrepreneurs.

Listen in to hear her inspiring story and find out why it's so important to conduct your ideal customer interviews. 

Links mentioned in this episode:

✅ Where you can find Rachel: www.etchedmarketing.com

➡️Episode show notes: https://destinicopp.com/podcast/85

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: 

https://podcasters.spotify.com/pod/show/destini-copp/support

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Colleen Welsch: From Freelance Beauty Copywriter to Online Educator and Creator of The Freelance Writer’s Guide to the Galaxy

Today my special guest is Colleen Welsch. Colleen is a freelance beauty copywriter turned online educator. After spending three years as a freelancer, traveling the globe, she began a coaching business to teach other aspiring writers how to turn their passion for words, into a profitable, sustainable business. Today, she offers a course called "The Freelance Writer's Guide to the Galaxy", as well as one-on-one and group coaching programs.

Episode Highlights:

• She called on beauty companies whose blog posts were outdated and offered her services, establishing herself as a freelance writer and then online coach
• After failing twice to launch her online course business, Colleen shares her story how she found her sweet spot the third time around through her course "The Freelance Writer's Guide to the Galaxy"
• From 150 followers to 10K in 2 days on TikTok, she learned how to maximize social media using lead generators, cold pitching, SEO and more

Tune into this episode and learn how she teaches other writers to launch, manage and grow their careers.

Links mentioned in this episode:

✅ Where you can find Colleen: https://colleenwelsch.com and on Instagram, TikTok and Youtube @colleenwelsch

➡️Episode show notes: https://destinicopp.com/podcast/84--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: 

https://podcasters.spotify.com/pod/show/destini-copp/support

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Michelle Pippin: Creator of Women Who Wow, a Place for Women to Begin, Belong and Become

And today my special guest is Michelle Pippin. Michelle is the proud founder of Women Who Wow, the most exclusive association of women business owners in the world. Now boasting members in 50 States and eight countries, Women Who Wow has provided a place for seriously driven women entrepreneurs, to create wild success on their own terms. At the helm, Michelle sets the tone for women in business to accept no excuses, especially their own. Her confidence in being able to make money on your own terms, without compromising your priorities, is what women entrepreneurs need.

Episode Highlights:

• How she took $50 from savings to begin her “Anything for Money” entrepreneurial journey and made 63K her first year
• Wanting to empower women to make a living and still be the mother and wife they wanted to be, she launched her Women Who Wow membership
• She shares how her business grew into the most exclusive association of women business owners around the world

Tune into this episode and learn her three tips for entrepreneurs, the online courses she's created, and how her business has morphed into the mentoring and coaching platform it is today.

Links mentioned in this episode:

✅ Where you can find Michelle:https://womenwhowow.com and  https://www.bmichellepippin.com

➡️Episode show notes:https://destinicopp.com/podcast/83--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: 

https://podcasters.spotify.com/pod/show/destini-copp/support

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Christian de la Huerta: Leading Voice in the Breathwork Community, Online Course Creator, Personal Transformation Coach and Spiritual Teacher

And my guest today is Christian de la Huerta who is a sought after spiritual teacher, personal transformation coach and a leading voice in the Breathwork community, with 30 years of experience. He has traveled the world offering inspiring and transformational retreats, combining psychological and spiritual teachings with lasting and life-changing affects.

Episode Highlights:

• How this spiritual leader and transformational coach pivoted his business during the pandemic, turning it into an online community
• Listen as he shares how he created bite-size courses with interactivity, replacing his live retreats and live coaching to virtual in order to serve his audience
• Some of the lessons he learned after he launched his first summit, as well as his future plans for his business.

He is also an award-winning, critically acclaimed author, has spoken at numerous universities and conferences and on the TEDx stage. His new book, Awakening the Soul of Power, was described by multiple Grammy Award–winner Gloria Estefan as “a balm for the soul of anyone searching for truth and answers to life’s difficult questions.”

Tune into this episode to find out more about his work and how he has incorporated virtual events into his coaching programs. 

Links mentioned in this episode:

✅ Where you can find Christian: https://soulfulpower.com/

➡️Episode show notes: https://destinicopp.com/podcast/82

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Would you like to use an evergreen sales funnel to sell your online course or membership? Do you wonder if deadlines in evergreen sales funnels are too pushy or fake?

Listen in to this bonus podcast episode where I chat with Jack Born who is the founder of Deadline Funnels. We discuss:

• Why having a deadline is critical in an evergreen sales funnel
• How to automate a deadline with authenticity 
• How funnel deadlines can increase sales without being pushy
• The ideal length for an evergreen email sequence
• Tips for an automated email sequence to increase sales

Links mentioned in this episode:

✅ Sponsored by Deadline Funnels. Get your free Deadline Funnels trial here. 

➡️Episode show notes: https://destinicopp.com/podcast/deadline

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Alicia Diaz Blevins: Entrepreneur, Business Coach, Speaker and Online Course Creator

Today my special guest is Alicia Diaz, Blevins, the founder of Aldin Group. Alicia is a business consultant, coach and speaker. She supports CEOs, executives and online entrepreneurs, helping them grow their businesses and make them more productive and profitable. After more than 25 years as a senior access executive for different companies in Mexico and the United States, she has spent the last three years as an online entrepreneur.

Episode Highlights:

• “Don’t call it a dream, call it a plan”. Learn how this inspirational quote changed her life, guiding her on her entrepreneurial journey
• With discipline and hard work, how she found her niche market and empowered others to take action
• The importance of finding your "Why", not giving up, and how to start your business with proper training and the right mentor

Alicia knows what truly drives companies to achieve successful results. She is the author of several online business and productivity courses, author of the e-book Digital Entrepreneurship, Nine Steps to Start Your Own Business Based on Your Talent and Your Passion and author of the e-book Guide for Successful Entrepreneurs, Five Steps to Success With a Digital Course.

Tune into this episode and be inspired to find your “Why”!

Links mentioned in this episode:

✅ Where you can find Alicia: http://www.aldingroup.com/

➡️Episode show notes: https://destinicopp.com/podcast/81

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Becky Launder: CEO of Modern Direct Seller, Entrepreneur, Online Course Creator, Host of the Podcast Modern Direct Seller and More!

My special guest today is Becky Launder. Becky is the founder and CEO of Modern Direct Seller. She is also the author of 52 Tips, Building a Thriving Direct Sales Business, and the brains behind the Modern Direct Seller Academy, Modern Direct Seller Box, The Modern Direct Seller Podcast and Direct Sales Insight Survey. Becky is known for modernizing the direct sales industry, leveraging online marketing. She and her husband, Jeremy provide direct sales training strategy and systems to direct sellers in companies worldwide.

Episode Highlights:

• In order to support her sales team with training, Becky set up a website for her co-workers providing videos, training and resources, which evolved into her online business
• Bundling her courses, she discovered over time that by adding a membership to her offerings she could actually show her students their ROI, creating more value for them
• In 18 months she built up a membership of 500 students, at $25 a month giving them unlimited access to her courses, mastermind sessions and more

Tune into this episode and learn some of the strategies she uses including her successful text message reminders.

Links mentioned in this episode:

✅ Where you can find Becky: https://moderndirectseller.com

➡️Episode show notes: https://destinicopp.com/podcast/80

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Cindy Bidar: Helping Businesses Create Workable Systems and Repeatable Processes

My guest today is Cindy Bidar. She is the founder of Six-Figure Systems and CEO of Cindybidar.com. Her online career has spanned multiple specialties, including content and copywriting, marketing and operations management, coaching and consulting. She's had the privilege of working with some of today's most profitable online businesses, and has helped train seven figure marketing teams. In addition, overseeing the setup and management of hundreds of marketing and sales funnels through her training programs and one-on-one consulting. She helps her clients scale their digital course businesses by creating automated systems that improve conversion rates, increase sales and add more profit to the bottom line.

Episode Highlights:

• After surviving several rounds of layoffs in the automotive industry back in 2008, she decided to supplement her income by copywriting
• Her experience working for a business coach in marketing operations sparked her interest in creating online courses
• She created tiny courses, one problem, one framework solutions and then created her Six-Figure Systems membership

Tune into this episode to learn how Cindy took her many, tiny courses and leveraged them into multiple offerings, including a membership community.

Links mentioned in this episode:

✅ Where you can find Cindy: https://cindybidar.com

➡️Episode show notes: https://destinicopp.com/podcast/79

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Jennifer Ledwith: Owner of Scholar Ready, Entrepreneur, Online Course Creator, Educator and Student Advocate

Today my special guest is Jennifer Ledwith. She is the owner and teacher of Scholar Ready, an educational services company. 

Scholar Ready teaches math, writing, reading, conducts personal essay writing workshops, and prepares students for the PSAT, SAT and ACT exams. It was started 16 years ago, with the goal to help students graduate with as little student loan debt as possible. 

Jennifer stresses the key to college and college scholarships are; perseverance, strong writing skills and competitive test scores. Every day she inspires her students to confront their academic challenges.

Episode Highlights:

• Graduating college with only $1,000 in debt, Jennifer started Scholar Ready to help students tackle their academic challenges
• She partnered with the University of Houston, Clear Lake, offering SAT prep classes, managing in the wake of the pandemic, to move her in-person learning to completely virtual
• With creative strategies, her online environment motivates her students and sets them up to succeed

Tune into this episode as Jennifer explains how she focusses on staying in front of her clients, offering continuing education opportunities and, in return, gets repeat referrals.

Links mentioned in this episode:

✅ Where you can find Jennifer: http://www.scholaready.com/

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Amy Rose Herrick – Entrepreneur, Financial Planner, The Secret Profits, Online Course Creator

Today my special guest is Amy Rose Herrick. Amy is a profit building specialist and online course creator. Business owners implement her secret profit system to increase productivity 10,000 to a 100,000 thousand or more by eliminating their hidden profit eating black holes. Clients have turned to Amy since 1991, accelerating profits, increasing bottom lines, demystifying root causes of business losses and making more money without requiring adding costly inventory, changing locations or adding more staff.

Episode Highlights:

• Her entrepreneurship started when she was just a child, selling night crawlers to the local bait store for .65 cents a dozen to now a successful online course creator
• How do you survive in a male dominated industry when you don’t fit the paradigm? Build your own business by doing it outside the paradigm – dare to be different
• Having a vision of wanting to add a lot of videos to her online courses so they could stand on their own or be bundled, she now has over 37 courses helping clients by accelerating profits and increasing their bottom line

Tune into this episode as she discusses the many areas that business owners fail to retain enough of their profits. Find out why it’s not always how much money you make gross or how much you sell.

Links mentioned in this episode:

✅ Where you can find Amy Rose: https://thesecretprofits.com For a free e-book and to book a free 30 minute discovery call: https://thesecretprofits.com/courses

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Interesting in learning how you can turn your digital products into physical books and start generating passive income through Amazon's print-on-demand service? 

In this episode of the Creator’s MBA prodcast, Julie Hall breaks down the process of creating and publishing books, from simple notebooks to more complex activity books and planners. 

Learn about the tools, strategies, and best practices for success in the KDP marketplace.

Timestamps: 

• 01:55 - Julie showcases examples of her KDP books, including coloring books, diaries, and planners
• 03:32 - Overview of how Amazon KDP works and the publishing process
• 07:00 - Tips for getting started with your first KDP book
• 11:05 - How to research hot markets and profitable niches on Amazon
• 15:12 - Discussion on using PLR products for KDP and best practices

Mentioned in this episode:

• Apply to work with Dr. Destini Copp: https://destinicopp.com/apply
• Creator's MBA Newsletter: Actionable marketing advice that you'll want to save in a special Gmail folder to grow your digital product business, sent weekly to 10,000+ readers. Subscribe here: https://destinicopp.leadpages.co/newsletter 
• How to get in touch with Julie: ⁠Website and KDP Creator’s Club & Royalties Accelerator
• Julie’s Free Gift: KDP Notebook Interior and Cover Template
• https://www.vecteezy.com/
• https://www.midjourney.com/home

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Neha Naik: Multi-Business Owner, Entrepreneurship Coach, Expert in Career Planning and Recruitment

Today, my guest is Neha Naik. She is the founder and CEO of RG, The Sleepy Cub, Creative Arc, and Triad partners. Neha is a four times business owner and she runs those while raising two toddlers. Neha is an expert in career planning, recruitment, a certified sleep consultant, and a mom entrepreneurship coach. She mentors moms with young children on how to start a business to create a better work-life balance. She helps moms who dream of starting a business, but don't act on it. Takes them by the hand and walks them through all the steps of their new business from concept to delivery.

Episode Highlights: 

• How failure shaped her entrepreneurial journey, driving her to become a multi-business owner, running her companies while raising two toddlers
• Working with start-ups in the technical arena, she helps them scale their businesses by providing operation processes, HR, and recruiting for high impact positions
• Using her passion for empowering women to make changes in their life through entrepreneurship, she created her “Signature Coaching Business for Mompreneurs”

Her first business was born when she was job hunting, trying to avoid the unjust treatment she experienced from a previous employer, and was prompted to start her own company instead. She first felt insecure, thinking she did not have enough experience or expertise - but she succeeded! Things really snowballed from there, and every major new skill in her life turned into a business of sharing it with others.

Listen in as Neha explains how she instructs companies to project their future by providing data dashboards and analytics so they can make the right decisions.

Follow Neha’s advice “there is no such thing as perfection in entrepreneurship” so just start your launch. Don’t wait for your course to be perfect, start your own business and define your life.

Links mentioned in this episode:

✅ Where you can find Neha: https://www.nehanaik.com/home

➡️ Episode show notes: https://destinicopp.com/podcast/76

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Franziska Iseli: Visionary, Eternal Optimist, Best Selling Author, Entrepreneur, Brand Strategist and Co-Founder of Basic Bananas: a Unique Marketing Education Platform

My guest for today is Franziska Iseli. Franziska is a best-selling author, and co-founder of the marketing education platform, Basic Bananas, based in Sydney, Australia. Basic Bananas is a unique marketing training organization that doesn't play by the rules of convention. Through their marketing programs, they have supported thousands of businesses by using smart, innovative and effective marketing strategies.

Episode Highlights:

• Why she started Basic Bananas and how it has developed into a branding agency, helping businesses by providing proven solutions
• How her flagship program “The Clever Bunch” a step-by-step mentoring program for business owners, assists them by teaching how to implement marketing strategies and accelerate their growth
• She shares the 4 most important steps for online course creators to take to grow their business

Listen in to hear how they changed their business model from live sessions to completely virtual over the past year, pivoting their business processes to better serve their audience.

Want to know Franziska’s 4 tips that every online course creator should know? Tune in to hear.

Links mentioned in this episode:

✅ Where you can find Franziska: https://franziskaiseli.comand https://basicbananas.com

➡️Episode show notes:https://destinicopp.com/podcast/75

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Abby Ashley: Multi Seven-Figure Business Owner With Just an Online Course & Membership

My guest today is Abbey Ashley. Abbey is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business in 2015 and was able to double the salary from her full-time corporate job, working only 20 hours a week... in just 30 days! She's since gone on to grow a multi seven-figure business and retire her husband ALL from her at-home business.

Episode Highlights:

• Six months into her journey as a VA she landed her dream client who introduced her to online course creation
• The popular concept among the online course community “validate before your create” helped Abbey launch her own online course business
• By following proven strategies and learning from the top coaches, she has built her business, most recently, a $750,000 launch

It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well.

Listen in to learn how Abbey has grown her online course and membership business and is on track to earn multi seven-figures this year and have her first $1M course launch.

Links mentioned in this episode:

✅ Where you can find Ashley: https://www.thevirtualsavvy.com/

➡️Episode show show notes: https://destinicopp.com/podcast/74

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Kate Ahl: Online Course Creator, Pinterest Marketing and Management

My guest today is Kate Ahl. Kate is the owner and founder of Simple Pin Media, a Pinterest management and marketing  company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

Episode Highlights:

• Explains the difference between Instagram and Pinterest, the functions and which ones to use for your business
• Kate shares how she created her courses as a road map to help people with Pinterest, marketing effectively and in a way that keeps building and growing
• Encouraging others she explains why you should do things in a way that is unique to you and not get caught up in other people’s story.

In this episode Kate shares her journey as a course creator, membership owner and entrepreneur, running an agency specializing in Pinterest Management. Listen in as she walks through the steps she took getting started. From conducting beta testing for clients, analyzing their marketing and traffic strategy, she created a membership community, to help her members through the process.

Tune in to hear her strategic steps to mastering Pinterest marketing

Links mentioned in this episode:

✅ Where you can find Kate: https://www.simplepinmedia.com

➡️Episode show notes:https://destinicopp.com/podcast/73

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Lindsay Padilla: CEO and Co-Founder, Hello Audio

My guest today is Dr. Lindsay Padilla. Lindsay is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product.  All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.

Episode Highlights:

• Learn how Lindsay used her knowledge as a successful online course business owner to launch her SAAS product
• Hear about some of the challenges she has experienced in launching her new product and her tips on how to avoid her mistakes
• Listen in to learn what to do if you're thinking about launching any new product in the marketplace and how having an audience has been the key to her success

Tune in learn more about Hello Audio and how it can be used to get your content into your students ears. To see how Hello Audio is used from a customer perspective, join us in the Scale Your Business Summit. We will use Hello Audio to deliver summit content to attendees via their private audio feed. 

Links mentioned in this episode:

✅ Where you can find Linday:  https://www.helloaudio.fm/ and https://www.instagram.com/helloaudiofm/

➡️Episode show show notes: https://destinicopp.com/podcast/lindsaypadilla

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Whitney Lauritsen: Podcast Host, Social Media Advisor, Well-being Coach

My guest today is Whitney Lauritsen. Whitney is a podcast host, social media advisor, and well-being coach who shares lifestyle practices and product recommendations that improve the quality of body, mind, and planet. She explores mental health, mindful living, and sustainability on her podcast "This Might Get Uncomfortable" and on her website whitneylauritsen.com. She advises creative entrepreneurs with digital marketing that amplifies their passions.

Episode Highlights:

·  From studying film production to blogging, Whitney reflects on her early beginnings creating videos to share with her audience

·  Her fascination with course creation led to experimenting with different ways to teach and tools to use; from newsletters, podcasts, evergreen sales funnels, to bundle sales and upselling

·  Learn how she explains how to stay in touch with the trends and be consistent in your business and not fall prey to “the comparison trap”

In this episode Whitney Lauritsen shares her journey and early beginnings as an online course creator and entrepreneur. She explains how her focus on partnership helped her gain the traction needed for success. With a focus on partnerships, affiliate marketing, and industry bundles she walks through the steps she took to monetize her business.

Links mentioned in this episode:

✅ Where you can find Whitney: https://whitneylauritsen.com

➡️Episode show show notes: https://destinicopp.com/podcast/72a

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Dan Bennett: Founder of 1 Minute Media, Digital Media Freelancer and Consultant

My guest today is Dan Bennett. Dan was born and raised in the gritty city of Flint, MI. He is the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and a private membership.   He is also a digital media freelancer who offers direct consultation for companies as well as decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development. His https://1minmedia.com/ is video coursework and private membership that shows people how to create awesome video content with something as simple as a smartphone.

Episode Highlights:

• His early beginnings of helping businesses communicate better, through videos and storytelling in order to generate more traffic and revenue
• He created 1 minute videos for restaurant owners during the pandemic, providing them a platform to share their stories
• Generating 30,000 organic views 1 minute media was born; with great content, Dan was on a mission to teach others how to be great storytellers

In this episode Dan shares the story of how 1 Minute Media evolved by providing a platform to help others share their stories. Listen in to hear his inspiring story of the steps his company took during the pandemic to assist restaurant owners in Flint, Michigan. 

Recording their stories, he gave them a 1 minute video, creating a platform for them to share their journey to keep their doors open. In a short period, he generated 30,000 organic views for six restaurants. Telling their stories and sharing with the community, he helped them increase their revenue. He provided a hopeful future with authentic, heartfelt 1 minute videos, all done pro bono and in return, he created great content and established many followers.

Tune in to see how Dan empowers business owners to create content, by telling their stories with just enough tools to make great videos.

Links mentioned in this episode:

✅ Where you can find Dan:  https://imtheantipreneur.com/linkstack/ and https://1minmedia.com/, https://imtheantipreneur.com/storyspine/

➡️Episode show show notes: https://destinicopp.com/podcast/71

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My guest today is Krista Neher. Krista is a six-time best-selling author, international speaker, award-winning entrepreneur global thought leader, and the CEO of Boot Camp Digital. Krista has written six books on digital marketing, including a textbook and a dummies book. With over 15 years of digital marketing experience, she is a digital marketing pioneer who has mastered the art of executing digital strategies, building successful brands.

Episode Highlights:

• With over 15 years of digital marketing experience, Krista shares her early beginnings when online courses were in person and training was conducted via DVD’s
• How she saw a trend while consulting with companies on social media campaigns and built her online course business, Boot Camp Digital
• How she created an accredited online program to differentiate her course

In this episode Krista gives valuable advice on scaling your business with free digital marketing, repeatable traffic, and lead generating strategies. 

Tune in to hear about her accredited program, Boot Camp Digital, where she trains businesses on how to drive impact to their brand, using proven digital marketing strategies.

Links mentioned in this episode:

✅ Where you can find Krista: www.kristaneher.com and https://bootcampdigital.com/

➡️Episode show notes: https://destinicopp.com/podcast/70

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From Trial Lawyer to Peacemaker, Award Winning Author, Teacher, Trainer and Successful Online Course Creator

My guest today is Doug Noll. Doug left a successful career as a trial lawyer to become a peacemaker. His calling is to serve humanity and he executes this calling at many levels. He is an award-winning author, teacher trainer, and a highly experienced mediator. Doug helps people resolve deep interpersonal and ideological conflicts to training life inmates, to be peacemakers and mediators in maximum security prisons.

Episode Highlights:

• How his introduction in neuroscience impacted his career and led him to help people resolve interpersonal and ideological conflicts
• Finding your audience and market and driving traffic to your site, the lessons he learned from trial and error
• Using a target audience, he launched an online course and made 40K in ten days

In this episode, Doug shares his journey from trial attorney to successful online course creator, peacemaker and mediator. He talks about all the twists and turns he took to become a successful online course creator. 

He gives examples on how he targeted his audience, built Facebook campaigns to drive traffic, continuously reviews his analytics and creates high value content his audience wants to buy.

Tune in to hear how he targeted his audience and generated 40K in 10 days.

Links mentioned in this episode:

✅ Where you can find Doug: https://dougnoll.com

➡️Episode show notes: https://destinicopp.com/podcast/69

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Jill-of-all trades when it comes to digital marketing. Implementer, Digital Marketing Consultant & Online Course Creator, teaching the digital marketing skills needed to get hired online.

My guest today is Emily Reagan. She’s a mom of four, Air Force wife, and founder of the Digital Media VA Crash Course, where she teaches women the digital marketing skills to get hired online as an in-demand, highly sought-after Unicorn Virtual Assistant.

Episode Highlights:

• From PR Communications director to a Digital Marketing Consultant and Online Course Creator
• How she built a referral community of digital marketers and virtual assistants using Facebook groups, a signature course, her podcast "Unicorns Unite”, and what she calls “her magical email list”
• Attracting the right people by creating strategic content and building your brand

Emily shares her journey from busy stay-at-home mom, to digital media consultant, entrepreneur and now owner of a fully staffed Virtual Assistant (VA) Agency. Using her knowledge and experience as a VA, she started  teaching her very smart, overeducated, underemployed, fellow military spouses and friends. This led her to creating her signature course called The Unicorn VA Crash Course.

“A Unicorn VA you Ask?” Tune into this episode to learn what a Unicorn VA is and why businesses are seeking her out!

And Emily shares the #1 secret to a successful online course launch based on her experience in working with clients and in her own business.

Links mentioned in this episode:

✅ Where you can find Emily: https://emilyreaganpr.com amd https://knowtheterrain.io

➡️Episode show notes: https://destinicopp.com/podcast/68

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Are you ready to explore selling your digital products via an e-Commerce platform but feeling overwhelmed by the options? 

In this episode of the Creators MBA podcast, I'm joined by Shopify expert Erin Alexander, creator of Product Powerhouse. Erin shares her wealth of knowledge on building a successful online store, whether you're just starting out or looking to optimize your existing setup.

From choosing between Etsy and Shopify to mastering the art of product listings and leveraging themes and apps, Erin breaks down the essentials of creating a thriving e-commerce presence to sell our digital products. 

If you're interested in selling your digital products online, this episode is packed with valuable information to help you succeed in the world of e-commerce.

Key points discussed:

• [02:26] Erin's background and how she helps product-based businesses
• [05:12] The importance of starting with product listings when building your Shopify store
• [10:22] Understanding Shopify themes and how to choose the right one for your business
• [15:50] Navigating Shopify apps and determining which ones are worth the investment
• [19:10] Erin's top tip for building an effective Shopify homepage

Mentioned In This Episode:

• Apply to work with Dr. Destini Copp here: https://destinicopp.com/apply
• Creator's MBA Newsletter: Actionable marketing advice that you'll want to save in a special Gmail folder to grow your digital product business, sent weekly to 10,000+ readers. Subscribe here: https://destinicopp.leadpages.co/newsletter/
• How to get in touch with Erin: ⁠Website⁠, ⁠⁠Erin's Shopify Store⁠⁠
• Erin’s Free Gift: ⁠How to Design a Shopify Homepage that Converts Like Crazy⁠

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Susannah Davda: From Designer, Buyer, Product Manager, Shoe Consultant to Online Course Creator

My special guest today is Susannah Davda. Susannah developed her love of shoes from a very young age, thanks to her father who used to make them as a hobby. After leaving school, she studied for a degree in footwear design and has spent more than two decades working with footwear brands and retailers. Susannah used her unique experience to launch her business, The Shoe Consultant in 2015. Since then, she has focused on helping new and established shoe brands delight their customers and inspire women to make more positive decisions about the shoes they buy. She regularly speaks about shoes at events and writes shoe stories for online and print publications.

She created her online course “How to Start a Shoe Brand” as a means for people to gain access to her knowledge and expertise. Through “The Shoe Community”, she has created an online space where members such as shoe start-ups and shoe brand founders come together to share their experiences and support each other.

Episode Highlights:

• How her father’s hobby turned into her passion and unique niche market
• After working as a Designer, Buyer, Product Manager, she decided to set up her own Shoe Consultancy and created a website with several unique offerings
• Working with a business coach she started building packages for people online, creating a massive impact and providing her a global reach

“Who doesn’t love shoes?” Listen to Susannah’s incredible story of how she took her passion for shoes and created her own special niche market, inspiring others through her membership community.

Links mentioned in this episode:

✅ Where you can find Susannah: https://shoeconsultant.com/, www.instagram.com/shoeconsultant, https://www.linkedin.com/in/susannahdavda/

➡️Episode show notes: https://destinicopp.com/podcast/67 

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My guest today is Elizabeth Goddard. Elizabeth is an online business strategist / course creator / email marketing nerd / tech geek / affiliate marketing lover / multi-offer enthusiast / mindset magician / could-keep-going-but-you-get-the-gist. When she’s not supporting online business owners to have more fun, make things easier for themselves and implement faster, you can probably find her watching trashy TV and answering questions on Facebook.

Episode Highlights

• How her college experience shaped her ability to lead, work with teams, create projects and become a successful entrepreneur
• Elizabeth started using ConvertKit and became the first ConvertKit Certified Expert
• Taking action she went from Virtual Assistant to Online Course Creator with her first 10K Online Course Launch to 100K Online Course Launch

In this episode, Elizabeth shares her inspiring story of her early beginnings: from her college days that helped shape her ability to lead, work in groups, create projects, to becoming a successful entrepreneur. Learn how she started using ConvertKit to find her audience and then became the first ConvertKit certified expert. By refining her content, she mastered the art of creating a fun filled business, turning it into a profitable, repeatable process.

Tune into this episode to see how she increased her revenue significantly by creating a higher ticket, six month group coaching program which resulted in a 100K launch.

Links mentioned in this episode:

✅ Where you can find Elizabeth: www.elizabethgoddard.co.uk/pod

➡️Episode show notes: https://destinicopp.com/podcast/66

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From Teacher to Online Course Creator, Leader of the Flipped Lifestyle Community & Host of the Flipped Lifestyle Podcast

My guest today is Shane Sams. Shane is the Leader of the Flipped Lifestyle Community, Host of the Flipped Lifestyle Podcast. Shane and his wife Jocelyn were school teachers on a teacher's salary, just an ordinary working family with a mortgage, two cars, and two young children.

They were a regular American family - stressed, working too many hours, spending too little time together, and struggling with debt.  In the summer of 2012 after some tough times at work, they decided to start an online business and take control of their own destiny. They would go on to replace their income, quit their teaching jobs, and make millions online to build the life of their dreams! Now they're helping others control their own destiny with faith and hard work. In this episode Shane describes in detail how he and his wife Jocelyn used their knowledge, wisdom and experience to create digital products and resources.

Episode Highlights

• Why Shane and his wife left their teaching jobs in pursuit of creating online digital products, and how they connected with their community
• Their journey from writing blog posts, designing lesson plans, making online courses, to creating playbooks, teaching defensive football (Shane was a high school football coach)
• Genesis of the Flipped Lifestyle Podcast, their success and how they now coach others to reach their goals

Learn how they achieved the perfect work-life balance, built their membership community and helped others find success online.

Links mentioned in this episode:

✅ Where you can find Sam: https://flippedlifestyle.com

➡️Episode show notes: https://destinicopp.com/podcast/65

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My guest today is Andréa Jones. Andréa is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.

In this episode, you’ll hear Andréa's journey from a freelancer to a social media agency owner and later creator of her Savvy Social School. Learn how she invested in her own leadership skills, including how to hire the right people, when to fire, and working on her agency's organizational structure.

Links mentioned in this episode:

✅ Where you can find Andréa: https://onlinedrea.com | Instagram: https://www.instagram.com/onlinedrea/ Social Media Rockstar Framework (Free Mini Course): onlinedrea.com/free

➡️Episode show notes: https://destinicopp.com/podcast/64

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My guest today on the Creator's MBA Podcast is Brandi Good. Brandi loves to systematize online business activities using tech, workflows, and automations - customized to the needs, comfort level, and budget of each business owner she works with. Her signature service, Systematize Your Biz, is designed to help you pandemic-proof your business by getting your courses and memberships online.  Brandi is currently obsessed with Kajabi, morning coffee, and Star Wars.

Listen in to hear her best advice on tech integrations for your online course especially if you're just starting out. 

Links mentioned in this episode:

✅ Where you can find Brandi: https://www.blgbusiness.com/ or https://www.instagram.com/blgbusiness/

➡️Episode show notes: https://destinicopp.com/podcast/62

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In this bonus podcast episode, I'm chatting with Kate Ahl with Simple Pin Media. We talk about the differences between Pinterest versus Instagram so you can determine which one is the right fit for your business (maybe both!).

Kate also walks us through three things to do when you first start marketing your business on Pinterest so you can get started right away. 

Links mentioned in this episode: 

✅ Where you can find Kate: https://www.simplepinmedia.com/

➡️Episode show notes: https://destinicopp.com/podcast/pinterest

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My guest today on the Creator's MBA Podcast is Rachel Mitchell. Rachel is the founder & CEO of My Sweet Sleeper. She is a certified Pediatric & Maternity Sleep Consultant, former night nanny, and mom of six.

When she’s not saving families from sleep deprivation, you can find her sipping hot coffee (half decaf), running along the beach, working in the yard, and hanging out with her husband and kiddos.

Listen in to hear her  best advice for selling and promoting your online course including what’s worked for her business.

Links mentioned in this episode:

✅ Where you can find Rachel: https://www.mysweetsleeper.com/ or https://www.instagram.com/mysweetsleeper/

➡️Episode show notes: https://destinicopp.com/podcast/61

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In this episode, you’ll hear Dan Tricarico's journey about how a high school English teacher started helping teachers overcome stress, practice self care and find more balance and happiness in the classroom. 

Listen in to hear how he is growing his online course business and expanding to a new market to help others achieve their inner zen. 

Links mentioned in this episode:

✅ Where you can find Dan: https://www.thezenteacher.com/ and https://www.thezenprofessional.com/ Twitter: https://twitter.com/thezenteacher

➡️Episode show notes: https://destinicopp.com/podcast/60

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In this episode, you’ll hear Tom Scarda's journey about how moved into online course creation after years in the franchise industry and how he uses his online course as a lead gen for his consulting business. He was the number one franchisee of the year with his first franchise concept and failed miserably in his second franchise. Tom is the author of several books including the number one bestseller, Franchise Savvy. He has helped more than 1,500 people figure out if franchising is for them since 2005.

Listen in to hear his advice on how to fast track your success and how he continues to educate himself to set up his business for success. 

Links mentioned in this episode:

✅ Where you can find Tom: www.TheFranchiseAcademy.com

➡️Episode show notes: https://destinicopp.com/podcast/59

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In this bonus podcast episode, my guest is SEO Expert, Rachel Lindteigen.  Rachel is the President & Founder Etched Marketing and in this episode she walks us through three easy steps to sell our online course with search engine optimization. 

Listen in for her tips on how to optimize your online course sales page for Google and an insider tip on how to handle courses that may not be open all year round. 

Links mentioned in this episode:

✅ Where you can find Rachel and her free SEO course: www.etchedmarketing.com

➡️Episode show notes: https://destinicopp.com/podcast/seotips

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In this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels.

In this episode, you’ll discover:

• How tripwire sales funnels can generate quick wins and nurture new leads.
• The complexities and benefits of evergreen sales funnels for higher-priced offers.
• Clear, actionable tips to help you decide which funnel to use and when.

By the end of this episode, you’ll have a crystal-clear understanding of these powerful strategies and how to implement them in your business.

Mentioned in this episode:

• Join 10,000+ other digital product business owners & subscribe to the Creator's MBA newsletter to swipe my top marketing tips each week: https://destinicopp.leadpages.co/newsletter/
• Apply to work with Dr. Destini Copp here: https://destinicopp.com/apply
• Funnel Cure Mapping Workshop: Learn how to choose high-converting offers for each funnel stage: https://destinicopp.leadpages.co/funnel-cure-workshop/
• Plan Your Profitable Evergreen Sales Funnel (includes Spotify Evergreen Sales Funnel Playlist): https://destinicopp.lpages.co/planner/
• Podcast show notes: https://www.destinicopp.com/podcast/tripwire-vs-evergreen-funnel

Timestamps:

• [00:01:20] Understanding tripwire sales funnels and their benefits
• [00:03:10] Step-by-step setup of a tripwire funnel
• [00:05:50] Introduction to evergreen sales funnels
• [00:07:30] Optimizing evergreen sales funnels for higher-priced offers
• [00:09:00] Combining tripwire and evergreen funnels for maximum impact

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In this episode, you’ll hear Chelsea Baldwin's journey where she started as a freelance writer after she had hard time finding a job in journalism after graduation. She later worked in at a firm in content marketing and was promoted to their CMO, but online entrepreneurship was calling her name. Determined to take her business seriously, she set up a LLC, started serving clients and eventually created online courses so clients who couldn't afford her services could still learn from her. 

Listen in to hear about her advice on why you should just get started and make improvements from there. 

Links mentioned in this episode:

➡️Episode show notes: https://destinicopp.com/podcast/58

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In this episode, you’ll hear Chelsea's journey about how she started in entrepreneurship through dropshipping and eventually made her way into the online course creation world after she saw an ad for a virtual summit with Teachable. After she attended every single session live, she was hooked because it seemed like she could combine all of the things she was interested in from the tech side of things to marketing and the creative side. 

Chelsea then launched her first online course before she was "ready!" Listen in to hear how she has scaled her company HerPaperRoute past 6 figures through the strategic development of actionable online courses, a transformational virtual summit, and a high-touch VIP mastermind.

Links mentioned in this episode:

✅ Where you can find Chelsea: https://herpaperroute.com/

➡️Episode show notes: https://destinicopp.com/podcast/57

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In this episode, you’ll hear Ronii Bartle's journey as a data focused marketer which has helped her launch several different online courses. As a self described serial entrepreneur, in this episode, you'll hear about her evergreen product, Stalker, and a new project she just launched with Vacation Rental Life for a 6-week live course called the Book Direct Accelerator. This course serves vacation rental managers who want to get more direct bookings for their short-term rentals.

Links mentioned in this episode:

✅ Where you can find Ronii: https://www.roniibartles.com/

➡️Episode show notes: https://destinicopp.com/podcast/56

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This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people.

In this episode, you’ll hear Corinne Hone's journey about how moved working in non-profit organizations to moving into online entrepreneurship so she could have the freedom lifestyle she craved. Hone Your Social was born in March of 2019, and since then, Corinne has sold-out her full-service Social Media Management packages and has moved into business coaching for creatives. Corinne believes that finding a work/life balance is crucial for long-term, sustainable success and takes a holistic approach to business coaching. 

Listen in to hear her advice on why you need to be aligned with your offer and be resilient. Even if you have launches or programs that don't sell the first time around, if you believe in what you're doing, you just have to keep going because you'll learn every single time. 

Links mentioned in this episode:

✅ Where you can find Corinne: www.instagram.com/hone.your.social

➡️Episode show notes: https://destinicopp.com/podcast/55

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Today, we’re in a 3-part bonus episode series that focuses on helping you finally self-publish your non-fiction book. I know that many online course creators have a book idea in the back of their mind and you know that a book can be a powerful lead generation machine. Let’s face it…if you can launch an online course, you can also write and self-publish your book.

Just recently, I’ve been working on my nonfiction book and will self-publish on Amazon by the summer.  Part of this series will simply be walking you through my journey and describing how I used content I had already created in my business to write the manuscript.

During this series, I have Dr. Emee Vida Estacio as my special co-host. Emee is a 3x #1 Best-Selling Author, Psychologist and Founder of Self-Publishing Made Simple. She helps successful entrepreneurs, coaches, and visionaries expand their reach by writing and publishing their books on the world’s largest online book retailer – Amazon! Through her online programs and signature 12-Week Get It Done Challenge, she guides her students through a proven self-publishing process to successfully launch a book on Amazon, even without a publicist.

Send us a text

Today, we’re in a 3-part bonus episode series that focuses on helping you finally self-publish your non-fiction book. I know that many online course creators have a book idea in the back of their mind and you know that a book can be a powerful lead generation machine. Let’s face it…if you can launch an online course, you can also write and self-publish your book.

Just recently, I’ve been working on my nonfiction book and will self-publish on Amazon by the summer.  Part of this series will simply be walking you through my journey and describing how I used content I had already created in my business to write the manuscript.

During this series, I have Dr. Emee Vida Estacio as my special co-host. Emee is a 3x #1 Best-Selling Author, Psychologist and Founder of Self-Publishing Made Simple. She helps successful entrepreneurs, coaches, and visionaries expand their reach by writing and publishing their books on the world’s largest online book retailer – Amazon! Through her online programs and signature 12-Week Get It Done Challenge, she guides her students through a proven self-publishing process to successfully launch a book on Amazon, even without a publicist.

Listen in to hear what online course creators need to know about self-publishing on Amazon. 

Send us a text

Today, we’re in a 3-part bonus episode series that focuses on helping you finally self-publish your non-fiction book. I know that many online course creators have a book idea in the back of their mind and you know that a book can be a powerful lead generation machine. Let’s face it…if you can launch an online course, you can also write and self-publish your book.

Just recently, I’ve been working on my nonfiction book and will self-publish on Amazon by the summer.  Part of this series will simply be walking you through my journey and describing how I used content I had already created in my business to write the manuscript.

During this series, I have Dr. Emee Vida Estacio as my special co-host. Emee is a 3x #1 Best-Selling Author, Psychologist and Founder of Self-Publishing Made Simple. She helps successful entrepreneurs, coaches, and visionaries expand their reach by writing and publishing their books on the world’s largest online book retailer – Amazon! Through her online programs and signature 12-Week Get It Done Challenge, she guides her students through a proven self-publishing process to successfully launch a book on Amazon, even without a publicist.

Listen in to hear how you can get clarify and nail your book’s topic.

Send us a text

This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people.

In this episode, you’ll hear Meredith Noble’s journey from a grant consultant to an online course creator with an established recurring revenue business. Meredith is an entrepreneur, community leader, and outdoor adventure. She is part of Geeks in the Woods, a new wave of pioneers building technology companies from remote, yet connected Valdez, Alaska.

Meredith is the founder of Learn Grant Writing, where her team helps those looking for a career change become freelance grant writers.

Her expertise has been featured in Fast Company, and her book, How to Write a Grant: Become a Grant Writing Unicorn, is a #1 bestseller for nonprofit fundraising and grants on Amazon.

Listen in to hear her best advise for aspiring online course creators and and why it’s important to conduct in-depth interviews with your ideal customers.

Links mentioned in this episode:

✅ Where you can find Meredith and her Co-Founder: https://www.learngrantwriting.org/

➡️ Episode show notes: https://destinicopp.com/podcast/54

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This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people.

In this episode, you’ll hear Ben Taylor's journey from a full-time freelancer to blogger and then online course creator. Ben is the Founder of HomeWorkingClub.com, a global portal providing advice to remote workers and freelancers. His freelancing course, Freelance Kickstarter, released in September last year and he now has 100 students signed up.

Listen in to hear his best advise for aspiring online course creators and some mistakes to avoid along the way. 

Links mentioned in this episode:

✅ Where you can find Ben: https://www.homeworkingclub.com/

✅ Freelance Kickstarter: https://freelancekickstarter.teachable.com/

➡️Episode show notes: https://destinicopp.com/podcast/52

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Last week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake.

In this episode, Braden will answer all your burning legal questions, like:

1. When should you consider trademarking your course, program, or brand name?
2. What do you need to protect your business and intellectual property?
3. How can you protect your personal assets?

And so much more!

Braden is an absolute treasure trove of knowledge when it comes to legal and tax issues for online business owners like us.

His straightforward, practical advice makes complicated legal stuff easy to grasp and put into action. We’ll cover the essential steps every online business owner should take to make sure their business is legally sound and protected from any potential pitfalls.

Whether you’re just starting out or looking to strengthen your existing business, this episode is full of actionable insights to help you navigate the legal landscape with confidence.

Timestamps:

• [00:01:04] Introduction to Braden Drake and his legal expertise
• [00:03:23] Essential layers of legal protection for new online businesses
• [00:05:27] The importance of insurance and how to choose the right agent
• [00:08:41] Understanding business entities: LLC vs. S Corp
• [00:17:24] The significance of trademarks and when to file for them

Mentioned in this episode:

• Apply to work with Dr. Destini Copp here
• Where you can find Braden: Website and Instagram
• Braden’s Contract Club (affiliate link)
• Podcast Show Notes: https://www.destinicopp.com/podcast/legal

Send us a text

This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people.

In this episode, you’ll hear Azalee Maslow’s journey from a social media and blogger freelancer to a Branding Coach +CMO. Azalee will talk about how she was let go from her FT job which forced her to get her side hustle up and running quickly.

Listen in to find out her tips for creating an online course if you’re just getting started and why it’s important to brand yourself.

Note: Some of these links are affiliate links, which means I may get a commission if you try them and purchase. However, none of the fees have been increased to compensate me.

Links mentioned in this episode:

✅ Where you can find Azalee: https://www.azaleemaslow.com/ and https://www.instagram.com/azaleemaslow/

➡️Episode show notes: https://destinicopp.com/podcast/51

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This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people.

In this episode, you’ll hear James Pollard’s journey from a high school entrepreneur to a successful online course creator who now serves more than 31,000 customers. He started his online entrepreneurial journey in 2015 as a coach (The Advisor Coach) and quickly realized coaching wasn't for him because he was burned out with the one-on-one sessions. He realized he couldn't scale his time, even though he raised his prices several times, so he transitioned into paid digital courses and products.

Listen in to find out how he has built a successful online course business and how he learned the hard way the importance of improving productivity and automated sales funnels.

Links mentioned in this episode:

✅ Where you can find James: https://www.theadvisorcoach.com/

➡️Episode show notes: https://destinicopp.com/podcast/50

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This podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their  online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people.

In this episode, you’ll hear Emee Estacio’s journey from a university lecturer who walked away from academia to pursue online entrepreneurship. She started her journey with writing self-help books and then created an online course that helps aspiring authors write and self-publish books on Amazon. 

Learn how she found the courage to walk away from a stable job to pursue online entrepreneurship. Emee says she can't put a price on where she is now. She absolutely enjoys what she is doing now (i.e., teaching) while at the same time she has the freedom to spend quality time with family because of the flexibility online course creation brings.

Links mentioned in this episode:

✅ You can find Emee in her Facebook group: https://www.facebook.com/groups/selfpubmadesimple/

➡️Episode show notes: https://destinicopp.com/podcast/49