In this episode, we dive deep into how Jordan Ferrone built a 2.3 million follower empire by taking ice baths every single day for 669+ days straight. From 400 followers to 1.1 million on Instagram alone in under 700 days, Jordan reveals the simple format strategy that broke the internet and the behind-the-scenes reality of consistent content creation.KEY INSIGHTS:• How he went from unknown video editor to multi-million follower creator using one simple daily format• Why "frictionless content" and removing creative barriers is the secret to sustainable posting• The exact equipment setup and process behind his viral ice bath videos (Canon R6, Rode Wireless 2, ChatGPT scripting)• How he uses ChatGPT to learn his voice and generate daily affirmations after 365 days of manual writing• Why building content around lifestyle habits you want to maintain beats chasing trends every time• The mindset shift from "what will go viral" to "what would I want to see" that unlocked his authenticityWhether you're struggling with content consistency, looking to build a sustainable format, or wondering how simple concepts can scale to millions of followers, this conversation reveals the unglamorous reality behind viral success and why patience beats perfection.ABOUT JORDAN FERRONE:Jordan Ferrone is a content creator with 2.3+ million followers across platforms, known for his daily ice bath videos combining motivational messages with extreme cold exposure. He's also the author of "It's Gonna Be a Good Day" and has been featured as one of the top ice bath creators online.#IceBath #ContentCreator #ConsistentContent #CreatorEconomy #SocialMediaStrategy #ContentFormat #DailyHabits #CreatorMindset #ViralContent #ContentCreation #CreatorJourney #SocialMediaGrowth

In this episode, we dive deep into why "good content is bad content" with Courtney Johnson, the content creator who's breaking every rule in the book and winning. Courtney reveals why analysis paralysis is holding you and shares her counterintuitive approach to building authentic content that actually converts.KEY INSIGHTS:• Why "good content is bad content" and perfect videos are actually hurting your growth• How to overcome analysis paralysis and start posting imperfectly to reach great content faster• Why LinkedIn is the easiest platform to succeed on (less than 1% post weekly = instant top 1% status)• The "phone notes method" for capturing million-dollar content ideas during everyday moments• Why the "Open to Work" banner has a negative effect on your negotiation power and looks desperate• How to repurpose the same content 10 different ways instead of constantly creating new ideas• LinkedIn's secret prioritization of vertical video content from other platforms (straight from LinkedIn HQ)Whether you're stuck in perfectionist paralysis, struggling to choose a platform, or wondering why your polished content isn't performing, this conversation will flip your entire content strategy upside down. Courtney proves that authenticity beats production value every single time.ABOUT COURTNEY JOHNSON:Courtney Johnson is a content creator, LinkedIn strategist, and founder of "Level Up on LinkedIn" cohort. Known for her hot takes that cut through social media BS, she helps creators build authentic personal brands without the perfectionist trap. Her newsletter and content focus on practical strategies for sustainable content creation.#ContentCreator #LinkedIn #ContentStrategy #CreatorEconomy #SocialMediaStrategy #ContentCreation #LinkedInStrategy #CreatorTips #ContentMarketing #PersonalBrand #CreatorMindset #SocialMediaTips #ContentPlanning #CreatorAdvice #LinkedInGrowth

in this episode, we talk to @courtney..johnson, who's videos are all over your feed right now if you're a creator. in this episode, she shares:

• how to be more human in your content
• lessons from naval
• why brands suck on social media
• how to be confident on camera
• and how to delegate
• it's an incredible show. go follow her on all the things.

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In this episode, my friend Jules Montgomery talks about how she changed from educational content to lifestyle vlogs, the mindsets behind creating without burnout, and gives us some insider tips on editing with CapCut.

If you enjoy the show, share it with a homie.

Follow me on all platforms at @BonusFootage

Austin Hankwitz created a Top 5 Business podcast in less than a year.

In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast.

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Thanks for listening!

Tom

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This is my strategy for coming up with ideas for my videos, clients, and permisslioness apprenticeships.

These are the basic note pads I use to journal. (affiliate)

3 Pages total:

1. One page free write (inspired obviously by “The Artist’s Way” morning pages.
2. One page (Write down what you're grateful for)
3. One page ideas (just pick one thing) and come up with ten ideas/solutions for it (bluesky, brain dump, whatever you want to call it)

Thanks for listening!

Tom

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In this episode, I read a Justin Welsh Twitter thread out loud.

Thank you for listening!

Tom

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This episode, we’re kicking off a new series around newsletters. Most of the episodes will be focusing on short form video creators who’ve been able to successful move their audience and attention to a profitable newsletter.

7 Steps to Making 7 Figures With Your Newsletter // with Matt Ragland (matt@mattragland.com), make sure to tell him you friends with Tom of “Creators Are Brands”.

In this episode, we discuss:

• Why you need a newsletter as a short form creator.
• What should be in your linktree to promote your newsletter?
• What’s the copy you should put on your newsletter landing page?
• Should you give away a freebie when people sign up to your newsletter?
• What kinds of digital products should you sell to your newsletter?

We also talk about Matt’s agency that works with creators and entrepreneurs to turn your existing content into a high converting, profitable newsletter. Like, you don’t have to do any extra work. It’s basically a productize service that pays for itself, from minimal work from your end, if you’ve ready built your audience. I’m sold on it, I’ve been telling my friends about, and if you’re a listener of this show, you’re a friend. If you want to work with Matt or learn more about it as we’re talking, go to yourweekly.email or email him directly at Matt@MattRagland.com and make sure to tell him you friends with Tom of “Creators Are Brands”.

Dylan Schmidt is the host of Digital Podcaster and the creator of the Podcast Newsletter.

(Subscribe to the bonusfootage.co newsletter for more bars)

In this podcast episode, Tom and Dylan Schmidt discuss how to start a podcast and monetize it. They recommend starting with a minimal viable podcast setup, which can be as simple as recording audio with your AirPods or any microphone you have. The next step is to think of your big idea and break it down into smaller ideas that can be used as episode topics. Dylan emphasizes the importance of understanding your listener and being genuinely interested in the topic being discussed. Tom suggests practicing your skills by reaching out to people that have their own shows and offering to host or facilitate their audience's questions. For specific recommendations, they suggest the Samson Q2U microphone for remote interviews and solo shows, which costs around $50. They also recommend hosting your show on platforms like Anchor or Libsyn and monetizing through sponsorships, merchandise, and listener support.

Key Points

• There is no one-size-fits-all approach to starting a podcast, and it can be overwhelming, so start with the basics and build from there.
• Creating content requires a strong mindset, including dealing with anxiety and imposter syndrome.
• Setting achievable goals, even smaller ones like the number of episodes, helps to stay motivated and overcome imposter syndrome.
• Podcasts are a sustainable format for content creation and can attract audiences who prefer evergreen content.
• Don't rely on chance to attract listeners, be shameless in promoting your podcast
• Focus on listener behavior and recommend similar podcasts at the beginning of each episode
• There is a need for tools to help beginner creators market their podcasts.

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listen to alex antolino (creator economy expert) breakdown the how brands and creators should work together.

• why brands should create like creators
• how he landed a media spot with TheFutur and Chris Do
• what creators can learn from brands

share this show with a friend.

thanks!

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in this episode, we talk about:

• how to sell digital products on the internet
• what the best tools for selling digital products
• how Nina uses Instagram as a tool to build trust with her audience
• why you shouldn't rely on ChatGBT to create contracts as a content creator.

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listen to dulma's show: https://dulma.substack.com/

thanks for listening!!

In this episode, we dive deep into what brands are really looking for in content creators and why most companies struggle to find the right talent. JT shares the 40+ signals his team uses to identify elite creators, revealing that adaptability to algorithm changes is more valuable than viral one-hit wonders.KEY INSIGHTS:• Why LinkedIn fails for finding creator talent and where to look instead• The minimum compensation creators should expect ($3,000 for 15 videos) and why it's rising• Red flags in the creator vetting process that instantly disqualify candidates• How to spot the difference between viral luck and true content strategy skills• Why team players outperform solo stars in brand content creationWhether you're a brand looking to level up your content strategy or a creator seeking in-house opportunities, this conversation reveals the hidden dynamics of creator-brand collaborations that nobody's talking about.ABOUT CREATORX:CreatorX helps brands find in-house creators, specialized content teams, and strategic consultants who truly understand social media algorithms and content performance metrics.#CreatorEconomy #ContentCreator #BrandPartnerships #CreatorMarketplace #SocialMediaStrategy #CreatorCompensation #ContentCreation #InfluencerMarketing #CreatorTalent #BrandContent

listen to Sean's show here: https://www.seanjantz.com/

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in this episode, we talk about why i started my podcast, favorite lessons from guests of the show, what i would change about tiktok, and how to approach brand deals as a creator.

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in this episode, we explore the "comparison trap", self-improvement books, authenticity, opportunities, and the power how you see yourself as a content creator

thanks for listening!

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This is the episode all about landing your first Brand Partnership.

In this episode, I let CHAT GBT interview me on my own podcast.

These are the topics that we discussed:

What are some of the biggest challenges you've faced in growing your audience, and how have you overcome them?Shifting my mentality of creating for attention to creating to provide value.

How do you come up with new content ideas, and how do you stay inspired and motivated to create? Conversations.

What are some of the most important skills you've learned as a content creator, and how have they helped you succeed? Storytelling. Networking. Creative strategy. But most importantly, the fact that actually building online — is the best way to learn marketable skills.

How do you balance creating content with other responsibilities, like work or school? This is my power hobby. When I do at least an hour of my own stuff every day, I feel accomplished. If you have a full-time job, approach your creator stuff as a power hobby. Everyone has hobbies. Whether it’s going out to bars, fantasy football, adult league sports, scrolling, whatever. Build online (podcast, shorts, newsletter, digital writing) — because even if it fails you develop marketable skills. I call it a power hobby. Something you enjoy. You build your network. You create digital assets. You acquire skills along the way. And it’s an outlet for self-improvement.

What are some of the most common mistakes you see new creators making, and how can they avoid them? Comparing themselves. It’s a volume game. Being willing to look silly.

How do you engage with your audience, and what strategies do you use to build a strong community around your content? I am my audience.

How do you approach collaborations and sponsorships, and what advice would you give to creators who are just starting out in this space? Know what they’re paying for. Double it. Permissionless partnerships.

What are some of the most valuable lessons you've learned about creativity and content creation, and how have they influenced your work? Everyone can be a creator. Not everyone should be or is built for it.People who want to, can do it. It’s not easy. It’s not quick money.

Looking ahead, what are your goals for the future of your content. My goal, is for this podcast to be the go-to resource for solo creators. This podcast is your creator companion. When you set out to create and share online, not many people in your immediate world can emphasize with how challenging it actually is. I get it. The guests on this show get it. So as you’re building. As you’re creating your own brand online. As you’re turning this into side income or a real business, the goal is simple for this to be a resource for you along the way. If it is, I also would love I’d share it with a friend.

THANKS FOR LISTENING TO THE SHOW.

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subscribe to the bonusfootage.co newsletter more resources for creators.

in this episode, i breakdown my process for landing guests for your podcast, creating questions, and mindsets for sustaining a successful show.

thanks for listening.

more resources for creators at http://www.bonusfootage.co

• How to get started writing online
• Mindsets for creating online
• How to sell creativity online
• How to get hype for recording on camera
• What podcasts are best at
• The mic a top 1.5% podcast in the world uses
• Aligning question for figuring out what you want to do with your content
• Mindsets for putting yourself out there as a creator
• How to thrive in the creator economy
• The importance of finding your format as a creative
• How to position yourself for brand deals

subscribe to bonus footage for more resources for creators.

follow akta and passionfroot

listen to this conversation with akta vibes who is a content creator and works a job in the creator economy.

we discuss her workflow, how she got her job, what passionfroot is and how it helps creators, her approach to social media and why she isn't on tiktok, and much much more.

thank you for listening to the show and please share with a friend.

follow me on all socials @bonusfootage

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watch zack's content at @ZackKravitz on on all socials

in this episode, we discuss:

• how to approach being a creator like a CEO
• mindsets around money
• short format content
• and pivoting your business
• and much much more.

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in this episode, i break down 10 things that lead ACTUALLY enjoying your work as a content creator and storyteller

Subscribe to the http://www.BonusFootage.co newsletter for more creator resources.

In this episode, Jenna Rainey. She is AN ARTIST, SELF-TAUGHT DESIGNER, AND MULTI-FACETED CREATIVE ENTREPRENEUR WHO IS HELL-BENT ON TEACHING EVERYONE HOW TO FIND THEIR INNER CREATIVE VOICE.

See her work at: Jennarainey.com

She’s undeniable proof that the starving artist narrative was made to be broken.

From her YouTube channel around he art, to her courses that teach business, to her Patreon and affiliates, her small creator team generates over 7 figures a year.

In this episode, she shares the behind the scenes of her business, mindsets for selling as a artist, and her creative process.

10 Rules For DMing Brands: https://stan.store/TomBoyd

Gannon's content: https://www.instagram.com/gannon.meyer/

In this engaging podcast episode, Tom and Gannon Meyer discuss the intricacies of social media growth, content creation, and personal branding. Gannon shares his journey from zero to significant follower counts, emphasizing the importance of finding a unique content format and being intentional in video production. They explore strategies for promoting digital products, understanding brand deals, and the significance of personal storytelling in connecting with audiences. The conversation also touches on practical tips for creators, including essential tools, monetization strategies, and the value of persistence in promoting content. In this conversation, Gannon Meyer and Tom discuss the intricacies of video creation, monetization challenges for creators, and the dynamics of brand deals. They explore the importance of minimalism in video content, the need for clear messaging, and the struggles creators face in monetizing their work on platforms like Instagram. The discussion also delves into income streams for creators, pricing strategies for brand deals, and the significance of building relationships with brands. They share insights on negotiating rates, understanding brand expectations, and the creative strategies that can enhance partnerships.

• Gannon experienced exponential growth on social media after finding a successful content format.
• The importance of personal storytelling in content creation cannot be overstated.
• Creators should not hesitate to promote their products if they believe in their value.
• It's often easier to sell higher-priced products than lower-priced ones.
• Understanding your audience's needs is crucial for effective content creation.
• Boosting successful posts can extend their reach and engagement.
• B-roll can enhance video quality and should be thoughtfully composed.
• Consistency in content format helps establish a recognizable brand.
• Creators should focus on delivering unique perspectives that only they can provide.
• Engagement with the audience is key to building a loyal following. Your work is complete when there's nothing left to remove.
• Clarity in messaging is crucial for short videos.
• Monetization on platforms like Instagram is challenging.
• Building a creator business involves multiple income streams.
• Brand deals can be a significant source of income for creators.
• Engagement and relationships with brands are key to success.

Subscribe to the http://www.bonusfootage.co newsletter for more creator resources.

In this episode, we invite Steven Mellor (@imstevenmellor on IG) back on the show for a raw "creator jam" version of the show.

We discuss:

• His creative routine
• Why digital writing is the foundation for all content creators
• How to get started as a digital writer
• The websites he uses to make $25K a month
• Why he's hype about communities
• The power of workshops & challenges instead of courses
• What a "power hobby" is
• How he started his creator career during his lunch break at his full-time job
• The advantages of being a creator while having a full-time job
• Workshops
• Short form video ideas.

Thanks for listening and please share with a friend if you liked this show.

this is a breakdown of one of my favorite tweets for digital creators.

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hit up @bonusfootage on ig

Get on the http://www.BonusFootage.co newsletter for more creator tips.

This episode, we talk to Sachit Gupta of the Conscious Creators Show and the Creator's MBA. He's worked with some of the biggest creators in the world, now he's sharing his insights so we can apply them to our own brand.

Show notes:

• The importance of positioning your creator brand
• Setting up a podcast to only do what you like
• Creating and selling inventory in your content
• Generating demand for brand partnerships
• Overdelivering for partners and delivering an ROI for brands
• Creating scarcity for ad inventory
• Key team members to hire for your creator business
• Questions to ask brand partners for successful campaigns
• Measuring success in brand partnerships
• Decision makers at brand partners and the importance of inbound outreach
• Building a network in the creator economy
• Building a team for your podcast to allow for maximum efficiency and enjoyment
• The first hire for your creator team
• Hiring opportunity on Sachit's team

Thanks for listening!

Subscribe to the Bonus Footage newsletter and follow me at @BonusFootage on all socials.

Welcome to Creators Are Brands, part of the HubSpot Podcast Network the audio destination for business professionals. 

I’m your host Tom Boyd, I’m a creative strategist and a creator who gets way too enthusiastic about people who teach and tell stories online. 

In this episode we talk to Dr. Shante Cofield, 

She’s a full-time creator, online teacher, and all around cool person who keeps it real, and creates with integrity and maintains her values throughout all her content. 

From her email list, to podcasts, to courses, to coaching, to being featured in Men’s Journal, Women’s Health to Runner’s world. 

She’s built a brilliant creative platform at @TheMovementMaestro where you can check out all of her work. 

And if you listened to the episode with Jay Clouse, you know what I’m talking about when I say “creative platform”, which is really just her digital ecosystem as a creator. 

This episode, we discuss…

• How to create content to stay within your integrity and your values
• We go through her framework for building your value ladder and where you should start (And a value ladder, is essentially your business model for your creator brand)
• How much you should price your offers
• How more followers doesn’t equal more money
• Building a community vs. just getting more followers to get more followers
• Her favorite tool for creators who are looking to build your mailing lists
• Quick tips for writing copy for your landing page of your lead magnet
• Why an online course shouldn’t be your first offer
• Why she loves workshops and how she builds her business around them
• How to think about building the content for your workshop
• 
  

If you like this episode, please share with a homie.

this is from the http://www.BonusFootage.co newsletter

have an inspired day and keep creating.

love tom.

Subscribe to the http://www.BonusFootage.co newsletter for more creator tips

Welcome to this episode of Creators Are Brands, the show that explores how creators are building businesses online. This show is part of the HubSpot podcast network, the audio destination for business professionals. 

And today, this conversation is with someone who is also part of the HubSpot podcast network, Jay Clouse. 

He is one of my favorite creator educators, a phrase that he coined that we discuss further on the show. He’s built a successful podcast called “Creative Elements” , one that I actually listen to the most, he has a lucrative newsletter called “Creator Science”, and a membership community that helps people like you become professional creators. 

This year, his one person media company is on pace to bring in over $300,000, and in this show we talk about…

• Where you should start as a creator
• Why you should be building a “creative platform” and what that is
• Why he’s building a video first podcast
• The most valuable asset you can build as a creator
• What platform drives most of this sales
• Why you plan for ads at the beginning when you launch your podcast
• What the “AD INVENTORY” means
• His production process for recording his podcast

If you like this episode, please share with a friend.

subscribe to the http://www.BonusFootage.co newsletter for more audience & business building strategies for creators

In this episode of Creators Are Brands, which is part of the HubSpot Podcast Network, the audio destination for business professionals, I talk to @TravisBrown who gives no BS advice on how to build a profitable side hustle. This is a short but value packed convo where Travis tells us exactly how to validate your product idea to your audience BEFORE you make it.

Please share and leave a review if that's something you're into.

see these tweets here: https://www.tomboyd.co/cab-vv-top-posts

and get on the bonusfootage.co newsletter here: https://www.tomboyd.co/creator-curriculum

in this episode, i breakdown my favorite tweets from Jack Butcher's Twitter/IG... @VisualizeValue

if you like this episode, share with a friend

had an inspired day

tom

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Welcome to the Creators Are Brands Podcast the show that discovers how storytellers and solo creators are building businesses online. This show is part of the Hubspot podcast network, the audio destination for business professionals.

In this episode we talk to Ksenia Brief.

She’s a full-time creator and host of the podcast Web8.

She’s been everywhere on social media, exploring multiple iterations of her creator brand, from being recognized in cafes across the world for her breakfast bowls, to mega successful course launches, to Buzzfeed, to producing a hit podcast, where she uses her conversations and content, to help you share your unique gifts and build a magnetic online presence while actually enjoying the process.

In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she’s quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make.

If you like this episode, please share with a friend.

Thanks for listening.

Subscribe to the http://www.BonusFootage.co newsletter for more resources and strategies for solo creators.

Listen in on this strategy call with my friend as I help her think about the positioning of her new podcast and how she should approach her first ten episodes.

Tori is already a successful entrepreneur, as the owner and creative director of a content marketing agency called Camelot Creative Co, which is essentially her one woman media shop that produce content and provides strategy in the luxury real estate space.

Now she’s looking to build a podcast from scratch to scale her experience, ideas, and curiosity to help other likeminded creative entrepreneurs.

Use the frameworks from this call to think about the launch of your show!

If you like this episode, please share with a homie.

Creators Are Brands is part of the HubSpot Podcast Network, the audio destination for business professionals.

Hit me on IG: @BonusFootage

Newsletter: https://www.bonusfootage.co

Nana DelRay is on fire right now on IG. In this convo, Nana breakdown how she makes her vlogs from start to finish, while building an agency that connects creators and brands.

• Have something meaningful to say in your content and focus on storytelling.
• Experiment with different angles and shots to make your videos visually interesting.
• Utilize good lighting and make use of space in your videos.
• Consider the font and captions to enhance the visual appeal of your content.
• Deliver voiceovers naturally and with emotion, avoiding sounding scripted.
• Focus on the first few seconds of your video to capture the viewer's attention.
• Strive for authenticity and find your own unique style as a content creator. Deliver a clear and impactful message in the first few seconds of a video to hook the audience.
• Build a personal connection with the audience to create a loyal following.
• Authenticity is key in content creation and influencer marketing.
• Consider the ideal length of videos based on the platform and audience attention span.
• Focus on engagement rather than follower count when working with influencers.
• Boost influencer content to reach a wider audience and increase visibility.
• Content creation is an iterative process that requires continuous improvement and experimentation.

In this conversation, NanaDelRey and Tom discuss various aspects of content creation, including filming, editing, and delivering voiceovers. NanaDelRey shares her process of creating short-form vlogs and emphasizes the importance of having something meaningful to say in your content. She also provides tips on shooting with an iPhone, using lighting effectively, and utilizing space in videos. NanaDelRey discusses her approach to captions and fonts, as well as the significance of the first few seconds of a video. Overall, the conversation highlights the importance of authenticity and finding your own unique style as a content creator. In this conversation, NanaDelRey and Tom discuss various aspects of content creation and influencer marketing. They emphasize the importance of delivering a clear and impactful message in the first few seconds of a video. They also discuss the value of building a personal connection with the audience and the role of authenticity in content creation. They touch on the ideal length of videos and the benefits of focusing on a specific platform. NanaDelRey also shares insights into her work at Content Flows, a company that matches creators and influencers with brands. They discuss the challenges of working with brands and the importance of finding the right creators for each campaign. They also highlight the need for brands to understand the value of engagement over follower count. Finally, they discuss the iterative nature of content creation and the importance of boosting influencer content to reach a wider audience.

content creation, vlogs, filming, editing, voiceovers, iPhone, lighting, space, captions, fonts, authenticity, content creation, influencer marketing, message delivery, authenticity, video length, platform focus, brand partnerships, engagement, follower count, boosting content, iterative process

Get more resources for creators on the Bonus Footage Newsletter.

In this episode of "Creators Are Brands" podcast, powered by the HubSpot Podcast Network, the audio destination for business professionals, I talk to Night and Josh of the Juvy podcast.

They’re teenagers, 16 and 18, who saw a gap in the market for a podcast for… teenagers.

Their show has became a top 1.5% podcast globally, on top of building a large audience on TikTok of 100K as a result of their fire clips

In this episode…

• We talk about their production process
• What equipment they use
• Why they started with the cheapest mics on Amazon
• Their collaborative relationship and how they split up roles, the reason one of their episodes blew up, we get into the business side
• I even have them do an impromptu pitch for brands to advertise on their show

If you’re in the process of trying to build an audience at any point in your creative career, not just a teenager, this episode with Night and Josh is for you

let’s get into the show

vote by getting my free "Brand Deal Checklist": https://www.tomboyd.co/your-first-brand-sponsorship-checklist

share this episode and tag http://www.instagram.com/bonusfootage on IG

hit up steven on Twitter & IG: https://www.stevenmellor.com/

share this episode with someone you think would like it. 

have a fantastic day. 

love tom. 

get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

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please share this podcast with ONE creator who you think would get some value (or share to your instagram stories and tag @BonusFootage on IG.)

these are tips that you can use to create instagram reels, tiktoks, and youtube shorts in a way that you actually enjoy. 

www.CreatorsAreBrands.com

thanks for listening and have an inspired day!

get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

In this episode, I talk to Cullen Honohan from @AllHailBBall on YouTube and TikTok. I love his storytelling style and I knew there'd be much to learn from his process. 

The coolest part, he's actually a listener of this show and he attributes some of his success to ideas that he's learned from the podcast. That's whasssssup! That's the GOAL of these conversations. 

He started this year with 500 followers, and now has 120K on YouTube and and 200K on TikTok.

In this episode, we discuss:

• His process for creating short form video
• What he's learned getting over 300K followers
• How he thinks about the business/making money
• and MUCH more

Thanks for listening to the show. 

For more, subscribe to the @BonusFootage newsletter at BonusFootage.co

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

Welcome to this episode of the Creators Are Brands podcast. Hosted by Tom, the creator of @BonusFootage. 

In this show, we talk to Samantha Taylor who is the head of social strategy at Contra. 

She is a creator for the brand, but also super knowledgeable about the independent economy for creators. 

We discuss:

• How she blew up the brand's TikTok account
• How creatives should be landing paid gigs
• How to approach discovery calls with brands
• The types of independents that people WANT to hire
• The importance of communication
• And MUCH MORE. 

Share this episode to a homie if you liked it. 

Subscribe to the Bonus Footage newsletter for the best resources and creator breakdowns on the internet. 

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I am your host Tom Boyd. This is the show that discovers how creators are building businesses online.

And today we talk to a creator that has built a multimillion dollar business with her smartphone.

Her name is Kat Norton, but you might know her online as Miss Excel

I feel like she’s been popping up everywhere, including Forbes, the Verge and Business Insider… so I was thrilled to have this conversation and learn more about her creative process and how she’s built her business, so we can apply her insights to what we’re doing.

On the surface, she teaches Microsoft Excel on TikTok… but as you’ll hear in this conversation, there’s much more that goes into it.

In this episode we discuss:

• Her process for creating short form content
• How she makes her content creation process streamlined and efficient
• Why her content works so well on TikTok
• What she uses to edit her content
• Why being an entrepreneur doesn’t have to be hard
• Why she didn’t wait for instructions and just got scrappy instead
• How she makes money and what he business breakdown is
• Her process for creating her courses
• How she sees creating courses as an artform
• How she can do a 100 video course in a week
• Building a multimillion dollar course empire with a smartphone
• Creating online courses with over 10,000 students

This is one of my favorite creator stories. It’s one of those episodes that had me inspired to stop editing the podcast because I wanted to start building something epic. I hope you enjoy this show as much as I do… and if that’s the case… please share it to a friend and like and subscribe and do all the things.

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

Welcome to the creators are brands podcast, this is the show that discovers how storytellers are building brands online. In today’s episode, we talk to Jera Bean.

She has over 1.4 million on TikTok and almost 200K on Instagram.

In this convo we break down:

• Her way of thinking about REELS vs. TikTok
• How she thinks about using trends in a creative way
• What is her production process for producing short form videos
• Why there are really no rules when it comes to short form videos
• How she structures hooks for short form video
• Why she’s created content themes for her Tiktok
• How to create inside jokes with your audience on instagram stories
• What her business looks like and how she makes money
• How she structures her course and coaching programs
• How she likes to work with brands for sponsorships
• And my favorite thing, mindsets for pricing creative work.

I hope you enjoy this convo with Jera as much as I did…

And make sure to follow Jera on social media as you follow along.

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

In today’s episode, we talk to Nina Zadeh from SideWalker Daily, who has helped thousands of influencers and creators around the globe turn their social media into full-time income.

• We discuss exactly how her business helps creators build their businesses
• Her signature course is “Pitching to brands” mastercourse (which is linked wherever you’re listening to this pod)
• How many followers do you need to have before you start landing brand deals
• The importance of positioning your brand
• How there isn’t a ONE WAY approach for landing brand deals
• Where to start when you’re first approaching brands
• How to identify brands who are actually paying
• Why you should start doing discovery calls with brands
• Why the creator needs to take control of the strategy. Make the brand feel safe
• How you should be DM’ing brands
• The importance of having an abundance mindset when it comes to ideas
• How to collaborate with other creators on affiliate partnerships and much more.

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Have a wonderful day. 

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

Welcome to the CreatorsAreBrands.com podcast, this is the show that discovers how storytellers are building brands online. 

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

In today’s episode, we talk to Austin Hankwitz…who is a creator slash media company slash venture capitalist that has invested in over 18 companies.

• These are some of the points we discuss: 
• Why he focused on building his audience first before thinking about monetizing
• How he brought 42,000 funded accounts, from one organic video for a brand.
• How he thinks about short form video content
• Genius Advice from his friend Tejas Tellur for how to approach TikTok
• The importance of being friends with your audience
• Why his first video went so viral
• His simplified production process that only requires his phone,  wired headphones and the TikTok app,
• How he approached his Patreon and pricing formats
• The most money he made in a month on Patreon
• Why he started a newsletter and how he produces it.
• The value of building with a business partner who can handle the administrative duties of your creator brand, so the creator can focus on what they do best.

Have an inspired day and thanks for listening!

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Welcome to the CreatorsAreBrands.com podcast, hosted by Tom Boyd. This is the show that discovers how storytellers are building brands online. In today’s episode, we talk to Mila Holmes. She’s built a thriving business through social media where she helps entrepreneurs establish themselves as masters of their crafts by using Tiktok instagram and Pinterest.

She has over 500K followers on TikTok and over 50K on Instagram.

These are some of the topics from the this convo:

• How she blew up on TikTok although she wasn’t trying to build on that platform initially
• Why she treats tiktok as instagram stories
• The book that has helped her overcome trying to be a perfectionist online
• Why creating a product gives you leverage for working with only brands you want to work with.
• How she created her digital product through workshops
• The one thing she recommends doing before you build a digital product online and much more.

I hope you enjoy this convo as much as I did..

HMU at tomboyd.co for free resources and such. 

Subscribe to the BonusFootage.co Newsletter for weekly editions of these interviews you can read in under 3 minutes or less.

In this episode I call Adam Wienckowski (@adamwienckowski) to jam about how he thinks about creating content, talking to brands, and enjoying the process.

Adam went from $25 Fiverr deals to thousand dollar brand deals and 70K on IG in less than a year.

Here are some moments:

• His 2 tips for hooks that I am implementing ASAP
• How to price those tricky brand deals (spoiler: Adam's got a cool "three times rule")
• Making your content pop so viewers can't look away
• Balancing the creator hustle with, you know, actually having a life
• Why investing in yourself might be the smartest move you make

Enjoy the convo and let me know if you like this format on IG. @BonusFootage

Welcome to this episode of Creators Are Brands hosted by Tom Boyd.

In this episode we talk to Blake Michael (https://www.instagram.com/blakemichael14) who is a creator and the Chief Evangelist of Lumanu.com (Yes, the platform who sponsors this show!)

When I saw his role with Lumanu, I thought that sounds like the perfect role for a creator and I wanted to know more…. And Blake goes into detail how he got the role and how he thinks the industry will shift to hire more positions like this one.

We also discuss…

How he was the youngest magician on YouTube

How he was one of the first people to be in the YouTube partnership program

Why he became so passionate about being a creator as opposed to going the traditional film hollywood route

His love for the start-up ecosystem

How Lumanu.com is focusing on putting more money in your pocket and taking the stress out of the business side of being a creator.

Enjoy the show and subscribe on your favorite podcast platform.

Hit me on the gram: Instagram.com/BonusFootage

Welcome to this episode of creators are brands. The show that discovers how storytellers are building brands online.

In this episode we talk to my friend Danny Miranda, he is the host of the Danny Miranda Podcast, a top 1% podcast in the world where he interviews the top creators, entrepreneurs and thinkers in the world.

At the time of this recording, Danny published 3 podcasts a week for a year… so the obvious direction of the conversation was all about his process for making his show.

We discuss…

How his show started just by simply having phone calls, how he gets lands well known guests, how he researches, how podcasting improves your communication skills. We talk about the time GaryVee called his mom and left a voicemail, and much much more.

Danny’s enthusiasm is contagious and if you’re looking for an episode to amp you up to start putting your ideas into the world and connecting with people through a podcast, this is the show for you.

This episode is powered by Lumanu.com, the go-to place to get paid as a creator.

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

Welcome to the Creators Are Brands podcast hosted by Tom Boyd (@BonusFootage)

In this episode, we talk to Kristen Bousquet (https://www.instagram.com/kbousq/). Kristen is an influencer/creator coach that helps people turn their impact into income.

Get Kristen's book on Pitching & Negotiating brand deals here: https://etsy.me/3sbIkFU

I bought Kristen’s ebook on pitching & negotiating brand deals, which is linked wherever you’re listening to this episode… and I loved it so much, applied what I learned immediately, and told her that she should charge more for it.

Then I asked her to be on the podcast to talk through some of my favorite parts.

That’s what this episode is all about….

• We discuss getting clarity on your creator brand and creating a mission statement.
• How to START talking to brands
• The importance of building LOYAL AF audience
• What deliverables should you include when pitching a brand?
• Working with brands for package deals & long term partnerships.
• How do you get in touch with the brands and start building the relationship
• What to include in your media kit…
• The importance of confidence when negotiating rates as an influencer
• The mistake the majority of influencers make when pitching brands.

This episode is powered by Lumanu.com

You can get in touch with Veronica at @Curator_Counsel

We talk influencer contracts, following FTC rules, and how creators should be communicating with brands. 

Get your notepad ready for this convo!

This episode is powered by Lumanu.com (the platform I used for getting paid as a creator.)

If you like the show, remember to reach out to me on IG with your feedback. 

Love you and keep creating. 

Tom