Creator Upload – Détails, épisodes et analyse

Lauren and Josh are packing their linen pants and heading to the south of France! The duo breaks down a preview of the Cannes Lions Festival of Creativity, and why the heck they're going to it (and not VidCon).Also: the "Beige Lawsuit" is over, YouTube and Disney battle for key talent, plus quick takes on Dubai's creator push, Kai Cenat's Streamer University, and Hasan's recent comments on Twitch. 00:00 Intro & Upcoming Trip to Cannes03:18 What is the Cannes Lions Festival of Creativity?05:31 Cannes vs. VidCon06:54 What to Expect at Cannes10:03 The "Beige Lawsuit" Gets Dismissed14:48 Disney Acquires Cocomelon Streaming Rights17:54 Disney Sues YouTube for Poaching an Executive20:59 Upload: Dubai Wants to Attract 10,000 Creators21:42 Upload: Kai Cenat's "Streamer University"23:22 Download: Hasan Piker's "Egregiously Insufficient" Twitch Suspension26:18 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

This week on Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down Google's game-changing AI announcements like Veo 3 for video with sound and the "Flow" filmmaking tool. They also cover a surge of industry moves, including Google's investment in AI studio Promise, Whalar's $400M valuation, Caspar Lee's Creator Ventures raising $45M, and Publicis acquiring Captiv8 in a consolidating influencer market. Plus, discussions on Instagram's new creator referral program, Kai Cenat's decision to end his Streamer University, and Samsung's FAST channel launch with creators like Dhar Mann and Mark Rober.00:00 Welcome to Creator Upload / Girl in the Closet00:43 Google's Veo 3 AI: Video & Dialogue Generation02:04 Google I/O: Veo & The Future of AI Content04:10 Google Unveils Flow AI Filmmaking Tool05:41 The AI Race & Google's YouTube Data Advantage07:36 Big Stories: Creator Economy Investment & Acquisition Boom08:05 Promise AI Studio Lands Google Investment09:42 Promise AI: Enhancing, Not Replacing, Human Creativity?11:59 AI in Hollywood: Speed, Cost, and the Future of Content14:03 Whalar Hits $400M Valuation with Major Investors14:46 Whalar's Lighthouse: The "Soho House for Creators"?16:36 Lighthouse vs. YouTube Spaces: Monetizing Creator Hubs18:00 Caspar Lee's Creator Ventures Raises $45M Second Fund20:04 Creator Ventures: Success Breeds Success20:32 Publicis Acquires Captiv823:18 Market Consolidation: The Big Picture for Influencer Marketing24:07 Uploads & Downloads24:10 Instagram's $20k Creator Referral Program: Thirsty or Smart?26:57 Kai Cenat Pulls Plug on Streamer University Amidst Backlash28:48 Samsung Launches STN FAST Channel with Dhar Mann & Mark Rober29:46 FAST Channels & Kids: Will They Watch Ads?31:41 Wrapping Up / Longitudinal Study on Kids & Media31:51 Outro & CreditsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing.

Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2.

Here's more detail on what we covered today:

• Bluey is the top kids' show on streaming. Rights holder BBC is "only just getting started." - Tubefilter
• There's a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they'll stop kids from watching it. - Tubefilter
• More than half of brands will pay YouTubers to market their products this year - Tubefilter
• March Madness ads sold out "earlier than it has historically.” Did NIL influencer deals play a part? - Tubefilter
• Lilly Singh is launching a network for South Asian YouTubers - Tubefilter
• MrBeast will give away $15 million in prizes during second season of 'Beast Games' - Tubefilter
• Turns out Gen Z doesn't like video podcasts. Now what? - Tubefilter

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Before the summary: be sure to follow Avi Gandhi! He's active across platforms; you can start here with Avi's LinkedIn.

Here's what we covered today:

• Lauren's appearance on Bloomberg TV!
• The Creator Clash
• An AI Hit of Fake ‘Drake’ and ‘The Weeknd’ Rattles the Music World - The New York Times
• Spotify Strikes Creator Video Deal With Jellysmack (Exclusive)
• Snapchat Stories monetization is expanding to creators with 50,000 followers, 25 million monthly views - Tubefilter

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Here's what we covered today:

• You can apply to work with Donald Glover right now | The FADER
• A court battle is brewing between h3h3productions and BBTV - Tubefilter
• For Lee Tilghman, There Is Life After Influencing - The New York Times
• MrBeast just taught a class at Harvard - Tubefilter

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Here's what we covered today:

• Snoop Dogg Bails As Faze Clan Circles The Drain
• Streamer Ac7ionMan has already made $38,000 on Twitch rival Kick - Tubefilter
• Logan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership - Tubefilter
• LOGAN PAUL SPLASHES KSI WHO IS DRESSED AS A PRIME BOTTLE AT WWE WRESTLEMANIA 39!!! WWE News
• Spotify shows how the live audio boom has gone bust - The Verge

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Here's what we covered today:

• Kim Kardashian takes her son Saint and his friends to see Arsenal play at the Emirates -- Saint strikes a PRIME pose!
• For a bevy of TikTok links, check last week's show -- but we did mention the WaPo poll in this article: The biggest decider of who backs a TikTok ban? If they use TikTok.
• The 2023 Creator Economy: A New Direction | Antler
• MrBallen Foundation

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Today's entire episode is devoted to our breakdown of the TikTok testimony. Here are several other recaps from various news outlets, for additional context:

• The New York Times: Lawmakers Blast TikTok’s CEO for App’s Ties to China, Escalating Tensions
• Bloomberg: Five Key Moments From TikTok CEO's Combative Hearing in Congress
• CNN: TikTok CEO in the hot seat: 5 takeaways from his first appearance before Congress
• Fox News: Top 4 moments from the TikTok hearing on Capitol Hill
• Vox: 3 winners and 3 losers from Congress’s TikTok hearing
• Reuters: TikTok attacked for China ties as US lawmakers push for ban
• NBC: TikTok CEO doesn’t seem to sway Congress after facing hours of hostile questioning
• CBS: House lawmakers deeply concerned over TikTok despite CEO's testimony

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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real. 

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Here's the rundown of what we went over today:

• Yes, Mr. Beast actually went to Lauren's dad's office for his recent video.
• Bob Odenkirk joins the cast of Blippi? See a clip on the official Blippi TikTok page.
• U.S. Threatens Ban if TikTok’s Chinese Owners Don’t Sell Stakes - WSJ
• Meta, Facebook’s Parent, to Lay Off Another 10,000 Workers - The New York Times
• Meta is doing away with monthly Reels Play payouts - Tubefilter
• Jellysmack and pocket.watch are investing $25 million in creators making content for kids - Tubefilter

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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real. 

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Quick, before this podcast gets banned: here's what we talked about on the episode: 

• The Senate's anti-TikTok proposal has Presidential support. Say hello to the RESTRICT Act.
• Meanwhile at Google: Google terminates 6,285 YouTube channels to quash "coordinated influence operations" in China
• TikTok also in the news for its latest content offering: a premium layer called "TikTok Series." Read more from their official announcement.
• Short-changed? Zach King made $2,918 from 196 million views during the first month of YouTube Shorts ads
• Get that mf bag: YouTube has dialed back its controversial monetization policy regarding profanity
• Finally, to round out: Ex-YouTube CEO Susan Wojcicki and Her Sisters Are Getting Their Own Barbie Dolls

We have a YouTube Page!  Please subscribe and follow. (Thank you!) 

Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real. 

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