The best creators experiment.
Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
Jay Clouse is the founder of Creator Science, a multi-million dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.
300+ episodes. New every week. This is growth for creators, down to a science.
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#207: Voice Memo – What do you think about this?
Saison 1 · Épisode 207
jeudi 29 août 2024 • Durée 07:05
Are you into this idea? Comment on Spotify or tag @jayclouse and let me know.
ASK CREATOR SCIENCE
→ Submit your question here
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#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
Saison 1 · Épisode 200
mardi 2 juillet 2024 • Durée 58:36
Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving.
If you haven't heard, ConvertKit is rebranding. It will soon be known simply as Kit—a set of tools for professional creators. That includes an app store where anyone can develop and expand on Kit to bring in extra tools, a central hub for your data with enhanced reporting, and the biggest and best Creator Network to help you find collaboration partners.
So, in this episode, you'll learn
About the rebrand
The risks involved
Their new app store
And how the Creator Network is doing
Full transcript and show notes
Nathan's Website / Twitter / YouTube
Sign up for ConvertKit
Watch episode one of ConvertKit’s rebrand series
Listen to Billion Dollar Creator
***
RECOMMENDED NEXT EPISODE
→ #96: Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit
→ #151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network
***
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[REPLAY] #77: Andy J. Pizza [Storytelling] – Writing with pictures and developing your taste
Saison 1
jeudi 27 octobre 2022 • Durée 59:34
Andy J. Pizza is an illustrator.
Sometimes he uses pictures. Like in his kid’s books, comics, and client work for the likes of The New York Times, Apple, or Nickelodeon.
Sometimes he uses words. Like when he’s making his podcast Creative Pep Talk. CPT consists of monologues on building a thriving creative practice and conversations with creative powerhouses like Joseph Gordon-Levitt, Abbi Jacobson, and Morgan Harper Nichols.
His favorite way to illustrate ideas is with analogies and stories on stage. Andy’s style of public speaking is one part TED Talk, one part one-man show — with a sprinkle of stand-up comedy.
In this episode, we talk about creative taste and intuition, watching the tape, playing your hits, creative habits, and why he’s more focused on storytelling than ever before.
Andy J. Pizza's new course on Skillshare (Free Trial)
Follow Andy J. Pizza on Instagram
Follow Andy J. Pizza on Twitter
Subscribe to Creative Pep Talk
Visit Andy J. Pizza's website
Unmaking the Myth Series with Skillshare on YouTube
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ #153: Tina Roth Eisenberg
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#123: 12 strategies for becoming more consistent
Saison 1 · Épisode 123
mardi 25 octobre 2022 • Durée 33:58
Hello my friend! Welcome to a short, audio-only episode of Creative Elements.
First off, we're taking a break from uploading to YouTube this week. So I'll share a little bit behind the scenes for why that is (and why it's scary). Then we'll get into a 12-part framework for how YOU can become more consistent with publishing and hitting deadlines.
This framework was first covered in my newsletter, Creator Science! If you don't already subscribe, I recommend you do below.
Subscribe to Creator Science
Join The Lab
Full transcript and show notes
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
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***
SPONSORS
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***
SAY THANKS
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#122: Pat Flynn and Matt Gartland – Courses, community, and the future of education
Saison 1 · Épisode 122
mardi 18 octobre 2022 • Durée 47:53
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Pat Flynn is the founder of Smart Passive Income as well as a bestselling author, serial entrepreneur, industry influencer, and startup advisor.
Matt Gartland is the CEO of Smart Passive Income and a servant leader whose greatest joy comes from empowering other leaders, teams, and organizations to achieve their potential through sustainable growth.
Smart Passive Income is a trailblazer in the entrepreneurial space, developing state-of-the-art content, training, and resources to help you launch and grow your online business.
In this episode, you’ll learn how SPI leverages its team, how to make your first hire as a creator, how to create a tiered membership, and why community is the next evolution of online courses.
Full transcript and show notes
Listen to episode #22 with Matt and Pat
Learn more about Smart Passive Income
Learn more about SPI Pro
Learn more about The Lab
Follow Pat Flynn on Twitter / Instagram / YouTube
***
TIMESTAMPS
00:00 - Why Is Community So Hot Right Now
01:02 - THIS Is The Problem With Online Courses
01:55 - What You Will Learn Today
02:33 - People Are Craving Experiences to Learn Together
04:11 - The Team Behind Smart Passive Income (SPI)
09:46 - Hiring And Delegating Is GREAT For Mental Health
10:53 - The Creators You Love Have Robust Teams Behind Them
12:35 - Hiring And Managing Is A Whole Different Skill Set
14:32 - How Creators Should Think About Their 1st Hire
17:18 - Should Your 1st Hire Be An Editor?
21:22 - How to Validate and Create a Tiered Membership Program
28:23 - How Jay Structured The Creator Science Lab Membership
29:34 - Guarding Your Time and Access To You
34:36 - THIS is the Future of Online Courses
36:44 - It’s NOT too Late to Get Started
40:54 - Pat Flynn Was Wrong About Email
***
RECOMMENDED NEXT EPISODE
→ Creator Economy Predictions with John Lee Dumas
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
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🐦 Connect on Twitter
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***
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#121: Bryan Harris – How this sales master grew his business $100K/month
Saison 1 · Épisode 121
mardi 11 octobre 2022 • Durée 01:03:01
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Bryan Harris is the founder and CEO of Growth Tools, a monthly coaching service that makes it nearly impossible to fail at growing your online business. They combine proven growth playbooks with 1:1 coaching and peer support so you’re never overwhelmed, stuck, or left wondering what to do next.
Not only does Growth Tools offer a 100% refund, but he'll even give you $1,000 on top of that to hire another coach.
In this episode, you’ll learn how to get people to take action, how Bryan sells a $15,000 coaching program, what makes a sales offer irresistible, and an entirely new pricing model that increased Bryan’s monthly earnings $100K per MONTH.
Full transcript and show notes
Learn more about Growth Tools
Join the Growth Tools VIP list (free)
Follow Bryan Harris on Twitter / YouTube
***
TIMESTAMPS
00:00 - What If You Could Earn an EXTRA $100K per month?
00:37 - Bryan Sold Baseball Cards Out of His Bedroom Window
01:09 - Bryan’s First Company Video Fruit
01:59 - What You’ll Learn Today
02:43 - 9 Year Anniversary of Bryan Quitting His Job
03:47 - Being On a Constant Mission to “Figure It Out”
05:51 - Bryan Started Making Content
06:56 - The Growth Tools Flywheel
07:22 - Bryan Zigs When Others Zag
07:56 - The Mission to Scale 1-on-1 Coaching
11:02 - What You Need To Do To Consistently Produce Results
13:19 - People Fail Because They Lose Belief In Their Plan
17:04 - Why Do People Lose Belief In Their Plan?
21:26 - Who is Bryan’s PERFECT Client?
24:26 - The BEST Business Framework I’ve EVER Heard Of
27:58 - It’s Depressing There is Only ONE Elon Musk
29:31 - Elon Musk vs Mark Cuban
30:13 - Bryan’s 20 Year Problem
34:22 - What Makes an IRRESISTIBLE Sales Offer?
39:59 - How to Make an Effective High-Ticket Offer
44:26 - How Bryan Added an EXTRA $100K in Revenue PER MONTH
51:33 - Clients Leaving is a BUG Not a Feature
53:25 - Should You Use Software for Lead Generation?
***
RECOMMENDED NEXT EPISODE
→ #146: Justin Moore
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
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💼 Connect on LinkedIn
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***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
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Learn more about your ad choices. Visit megaphone.fm/adchoices
#120: Derek Sivers – How to Live as a Creator and Why You Should Focus Like a Monomaniac
Saison 1 · Épisode 120
mardi 4 octobre 2022 • Durée 50:24
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He's written four books including How To Live, Hell Yeah Or No, Your Music And People, and Anything You Want.
He's also the founder of CD Baby – the largest seller of independent music online, with $100 million in sales for 150,000 musicians. In 2007, Derek sold that business for $22 million – almost all of which Derek donated to a charitable trust for music education.
In this episode, we talk about how Derek keeps himself focused on ONE project at a time, how to navigate conflicting philosophies, what we can learn from professional musicians, and how creators can pursue balance in our lives.
Full transcript and show notes
Visit Derek Sivers website
See Derek Sivers book recommendations
Follow Derek Sivers on Twitter / YouTube
***
TIMESTAMPS
00:00 - Who is Derek Sivers?
00:27 - Derek is a Monomaniac
01:19 - Derek’s Inspiration for “How To Live”
01:58 - What We Learn Today
02:45 - Derek Has a Singular Focus
04:14 - Is Being a Monomaniac Innate or Learned?
04:57- Don’t Be a Donkey! (Buridan’s Donkey Paradox)
06:54 - Why It’s Important to Prioritize and Sequence in Your Life
07:46 - How to Use Journaling to Prioritize Your Life
09:19 - Life is NOT a Problem to be Solved
12:33 - How Do You Decide What Gets Priority?
17:10 - How to Navigate Conflicting Philosophies
20:10 - Derek’s Process of writing “How To Live”
21:30 - Your Values Change Over Time
23:13 - Breaking Away From Tribalism
24:21 - How to find Balance in Your life
27:49 - STOP Relying on Your Job to Fulfill EVERY Need
30:23 - Derek’s Life as a Musician
31:34 - Momentum is SO Important
34:39 - What Creators Can Learn From Musicians
35:57 - The History of Starbucks (And What You Can Learn From It)
38:22 - Intrinsic VS Extrinsic Motivation
43:10 - Even Rock Stars Have a Boss
44:54 - What Will Derek Do Next?
***
RECOMMENDED NEXT EPISODE
→ #82: Michael Bungay Stanier
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
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***
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***
SAY THANKS
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Learn more about your ad choices. Visit megaphone.fm/adchoices
#119: Omar Zenhom – Lessons from 200M downloads and 2000+ episodes of a daily podcast
Saison 1 · Épisode 119
mardi 27 septembre 2022 • Durée 53:33
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Omar Zenhom is co-founder and host of the award-winning The $100 MBA Show, which consistently ranks as a top business podcast in over 30 countries and has over 200 million downloads.
As a former school teacher for over a dozen years, Omar decided to apply his natural passion for teaching and learning to the business world. Now, through The $100 MBA Show and his software company, WebinarNinja, Omar has made it his business to help others learn, teach, and grow as entrepreneurs – every single day.
In this episode, we talk about the numbers behind the $100 MBA podcast, his strategy for growing the podcast, his process for publishing a daily show, and why you should really focus on your strengths when you’re getting started.
Full transcript and show notes
Subscribe to the $100 MBA Show
Learn more about WebinarNinja
Follow Omar Zenhom on Twitter
***
TIMESTAMPS
00:00 - Today’s Guest
00:37 - Omar Zenhom’s Background
01:50 - What We Learn Today
02:33 - How Being a Teacher Helps Omar Now
04:30 - The Turning Point In Omar’s Career
06:21 - Omar’s 1st Podcast Failed
06:50 - You Should Double Down on Your Strengths
11:43 - How The $100 MBA Show Became a TOP Podcast
16:42 - Omar Loves Helping Entrepreneurs
17:56 - Entrepreneurship is REALLY Hard
18:34 - How Omar Grew The $100 MBA Show
20:13 - How to Sponsor Other People’s Shows
22:03 - Most Effective Cross-Promotion Strategy
23:25 - More Strategies for Podcast Growth
25:33 - How Omar Approaches Audience Retention
29:19 - Does Omar Ever Make Repeat Content?
30:04 - Your Problems All Come From Your Head
32:52 - What it Takes to Make a Daily Podcast
37:05 - Why Omar DOESN’T Do Video
38:58 - How Omar Approaches Making a New Episode
42:43 - Storytelling is Everything
43:42 - How Leading a SaaS Company Impacts Omar as a Creator
45:37 - Documenting Your Process is VERY Important
47:24 - How to Help Listeners Navigate Your Catalog
***
RECOMMENDED NEXT EPISODE
→ #115: Jason Sew Hoy
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
#118: Sahil Bloom – Attracting 700,000 followers on Twitter by being consistent
Saison 1 · Épisode 118
mardi 20 septembre 2022 • Durée 44:52
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Sahil Bloom is a writer, investor, and podcaster. Every week, his content reaches over 1 million people around the world.
Sahil has nearly 700,000 followers on Twitter (@SahilBloom), 118,000 subscribers to his newsletter (The Curiosity Chronicle), a podcast (Where It Happens), and more.
In this episode, we talk about Sahil’s rocketship Twitter growth, how he attracts the support of others, how he’s changed his strategy as he’s grown, and why he believes his success all comes down to being Consistent.
Full transcript and show notes
Learn more about Sahil Bloom
Subscribe to The Curiosity Chronicle
Subscribe to Where It Happens
Follow Sahil Bloom on Twitter / LinkedIn
***
TIMESTAMPS
00:00 - Sahil Bloom is One of the Fastest Growing Creators
00:35 - How Sahil Got Started
02:34 - What We Learn Today
03:19 - Sahil Pioneers Twitter Threads
05:15 - How Sahil Thinks About Platform Innovation
06:28 - Is Engagement Down Across All Platforms?
08:39 - Sahil Started Taking Twitter Seriously
10:16 - Law of Attraction
14:28 - How Did Sahil Grow So Fast?
16:29 - What Would Sahil Do Differently?
17:09 - What Changed When Sahil Blew Up?
18:05 - Different Planning Structures and Styles
23:25 - Hustle Culture and Working Hard
25:09 - Does Growth Get Easier?
27:13 - How Sahil Will Get to 1 Million Followers
29:42 - Structure vs Inspiration
31:02 - Sahil on the Negativity He Experiences
33:09 - Strategy for Deepening Relationships With Your Audience
33:59 - Evergreen vs Timely Content
35:49 - Why You Should Repurpose Old Content
38:29 - How Becoming a Dad Changed Sahil
39:41 - What Does Sahil’s Future Look Like?
40:11 - How to Think About Time When Writing a Book
***
RECOMMENDED NEXT EPISODE
→ #109: Justin Welsh
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
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