Explorez tous les épisodes du podcast Creator News Live: Discussing the latest tools, tips, and tactics with industry experts, innovators, creators, and storytellers

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	Titre	Date	Durée
	What Comes Up When Clients Search Your Name? (And How to Fix It)	29 sept. 2026	00:56:58
*What happens when a potential client searches your name?* --------- Kirk R. Nugent knows firsthand how complicated that answer can get. As the Geek Speaker Preacher, online video coach, and creator of the A-List Digital Footprint program, Kirk has spent years intentionally shaping his online presence, including separating himself from another public figure who shares his name. Kirk joins us to explain how creators and business owners can take more control over what people find online. We talk about auditing your digital footprint, Kirk’s four-part framework for closing your visibility gap, dealing with outdated accounts and inaccurate AI results, and building the trust signals that help prove you are who you say you are. Key Points Every online footprint is either intentional or abandoned, so regularly search your name and see what others actually find. Audit your digital presence from a stranger’s perspective, not from what you already know about yourself. Kirk’s four-step process helps identify and close the gaps between who you are and how you appear online. When old profiles or outdated content surface, decide whether to update them, delete them, or create stronger current content that outranks them. Consistency across your website, social profiles, photos, bios, and other platforms helps search engines and AI tools connect the dots. If you share a name with someone else, give search engines more context by consistently connecting your name with your expertise, business, and other identifying information. Fake accounts and impersonators are more than an annoyance. Report them quickly and make it easy for people to identify your legitimate accounts. In what Kirk describes as a “trust recession,” creators and business owners need clear signals that show potential clients they are dealing with a real person. Your digital footprint isn’t something you fix once. Regularly checking search results and AI answers can help you catch problems before a potential client does. Resources Kirk R. Nugent: https://kirkrnugent.com/ Kirk on YouTube: https://www.youtube.com/@kirkrnugent How It All Werks Podcast: https://podcasts.apple.com/us/podcast/how-it-all-werks/id1824932344 A-List Digital Footprint Program: https://kirkrnugent.com/alist/ Co-Host: Zac Brown Zac Brown Creative Solutions: https://zacbrowncreativesolutions.com/ ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Your LinkedIn Profile Is Costing You Clients	21 sept. 2026	01:00:46
*Most people think LinkedIn success starts with posting more. Lowell Brown argues that it starts one step earlier.* ------------- If someone discovers your content and clicks your name, an outdated or unclear profile could cost you the connection before they ever learn what you do. Lowell shares a practical approach to turning your LinkedIn profile into something that helps people understand who you serve and why they should work with you. We break down what belongs in your photo, headline, banner, About, and Featured sections, plus how to approach content, video, carousels, and LinkedIn newsletters without adding another full-time job to your schedule. Key Points Fix your LinkedIn profile before worrying about posting more content. Write your headline around who you help and the result you get them, rather than simply listing your job title. Use your banner, About section, and Featured section to quickly show people what you do and give them a next step. Make sure your profile photo is current, recognizable, and actually looks like you. Being active doesn't mean posting every day. Thoughtful comments and conversations can help new people discover you too. Test different content formats, including video, photos, carousels, and newsletters, instead of assuming one format will always perform best. Repurpose one strong idea into several LinkedIn formats, but adjust the presentation for the audience instead of simply cross-posting everything. LinkedIn newsletters can introduce your content to people outside your existing network, then point those readers toward your website, email list, podcast, or other channels you own. Give LinkedIn posts time to work. Lowell is seeing content continue to gain impressions and engagement days or even weeks after publishing. Resources Lowell Brown: https://www.lowellbrown.com/ Going Social: https://goingsocial.ca/ Free 5-Day LinkedIn Profile Challenge: https://www.lowellbrown.com/challenge Lowell Brown on LinkedIn: https://www.linkedin.com/in/lowellbrown/ Co-Host: Zac Brown https://zacbrowncreativesolutions.com/ ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Creativity Isn't Magic. 18 Disney Legends Explain What It Is.	11 sept. 2026	00:57:41
*We tend to see the finished product and call it creativity. We don't see the discarded ideas, wrong turns, failures, and work it took to get there.* ------------- Lou Mongello has spent more than 20 years talking with the Imagineers, artists, composers, and leaders behind Disney, and those conversations reveal a very different picture of where great ideas actually come from. Lou shares lessons from his new book, The Disney Interviews: Disney Legends Edition, including how to get past the blank page, use curiosity to create something different, and know when your work is ready to ship. We also talk about becoming a better interviewer, finding the story behind your work, and why the right room can change your business. Key Points Believing in an idea is only the beginning. The work closes the distance between the idea and making it real. You don't need enough clarity to finish. You only need enough clarity to start. Let your first version teach you what the next version needs to become. Look outside your niche for ideas and influences instead of consuming the same things as everyone else. “Done is better than perfect” doesn't mean the details don't matter. Ship work that represents the best you can do right now. Your podcast, book, course, or newsletter isn't the whole story. It's one part of the larger transformation you're trying to create for someone. Great interviewing requires preparation, listening, and being comfortable enough with silence to let unexpected stories surface. Across Lou's conversations with Disney Legends, a common pattern emerged: they often credited mentors and teams before taking credit themselves. When choosing an event or conference, ask what problem you want the room to help you solve and whether the people, access, and format can actually help you solve it. Resources Lou Mongello: Lou Mongello: https://www.loumongello.com/ WDW Radio: https://www.wdwradio.com/ The Disney Interviews: Disney Legends Edition: Lou's new collection of 18 conversations with Disney Legends, along with new introductions, stories, and context from his experiences meeting and interviewing them. Momentum 2026: https://www.loumongello.com/momentum/ October 15–18, 2026 World Builders: Disney+ documentary featuring the people behind Disney's creative worlds Ecamm Creator Camp: https://ecamm.com/camp Co-Host: Paul Gowder: https://www.paulgowder.com/ ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	He Got Tired of Waiting. So He Built the Product Himself.	04 sept. 2026	01:00:45
*What happens when the product you want doesn't exist, or the version that does exist isn't good enough?* ------------- Doc Rock, Director of Strategic Partnerships at Ecamm and creator of Doc Popps, decided to stop waiting for someone else to solve the problem. He found a manufacturer, spent a year refining the product, and pre-sold it directly to his own audience. Doc shares what creators should know before turning an idea into a physical product, from testing demand and negotiating minimum orders to pricing, prototypes, shipping, and unexpected manufacturing costs. We also explore why creators should build more things they own, what he learned rebuilding The Flow in public, and why publishing content is only the beginning of getting it seen. Key Points Start by solving a problem you already understand or something that continually frustrates your audience. Ask your audience what they want before investing heavily in a product idea. Pre-selling can validate demand before you commit to a full production run. Manufacturer minimum order quantities may be more negotiable than they initially appear. Expect manufacturing problems, delays, shipping costs, tariffs, and other expenses you didn't anticipate. Don't rush prototypes. Doc spent a year refining materials, colors, molds, and acoustics before he was satisfied. Think beyond courses and sponsorships. Physical products can give creators something tangible that they actually own. Building in public gives your community a chance to participate in what you're creating. Don't “post and ghost.” Promote your work, build relationships with your audience, and give people more to discover when they find you. Resources Doc Rock: Doc Rock Merch: https://docmerch.com/ YouTube: https://www.youtube.com/docrock The Flow: https://www.youtube.com/@EcammLive Paul Gowder: Paul Gowder: https://www.paulgowder.com/ Facebook Challenge: https://www.paulgowder.com/facebookchallenge Tools & Resources Mentioned: Fourthwall: https://fourthwall.com/ Amazon KDP: https://kdp.amazon.com/ Canva: https://www.canva.com/ Power EQ: https://docrock.live/power ---------------------- It's almost time for Ecamm's Creator Camp: https://ecamm.com/camp ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Stop Trying to Out-Market AI, Do This Instead	28 août 2026	01:00:24
*What happens when the marketing strategies that worked for years suddenly stop delivering?* -------------- Angie Callen, founder of The Modern Coach, believes we're in a messy transition where AI is creating more content and more noise, while people are increasingly looking for something unmistakably human. Angie shares what stopped working in her own business and why referrals, trusted newsletters, personal outreach, and imperfect content are getting her attention now. We also talk about using AI without creating more work for yourself, knowing when to bring a human back into the process, adapting your offers to how people are buying today, and leading teams through AI adoption without sacrificing trust. Key Points Use AI to enable proven human processes, not create more work simply because you can. Don't outsource the parts of your brand that make you human, especially your voice, relationships, and personal interactions. Imperfect, obviously human content can create stronger connections than polished, AI-generated content. Don't abandon the marketing channels that worked before. Diversify your lead sources and adapt as the landscape changes. Referrals remain powerful because referred prospects arrive with trust already established. Email still works when you've built an audience that trusts and wants your content. Meet uncertain buyers with smaller entry points and more flexible, modular offers instead of requiring a big commitment upfront. Set aside time for individual outreach to customers, prospects, friends, and people in your network. Introduce AI to a team intentionally, with transparency and input from the humans who will be working alongside it. Resources Connect with Angie Callen: The Modern Coach: https://themoderncoach.co/ Scary Good by Angie Callen No More Mondays Podcast Connect with Kira Pogge: Kira Pogge: https://www.kirapogge.com/ Instagram: @kirapoggecreations ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Everyone's Faking It Online. Here's What Actually Works.	21 août 2026	00:51:47
*What does it actually mean to “be authentic” when being authentic has become its own kind of performance?* -------------- Michael King Jr., founder of Teams.Coach, believes your strongest advantage comes from figuring out what is uniquely yours, then building your brand and business around that instead of following someone else’s blueprint. Michael shares why your convictions, values, empathy, and relationships still matter in an AI-driven world, and how creators can find the unusual combination of skills that makes them stand out. We also talk about making space for creativity, turning creative gifts into a business, building your own platform, and why your customer should often be the hero of the story you’re telling. Key Points Copying someone else’s blueprint can lead to burnout because the strategy was never built for you. AI can copy your voice or likeness, but it can’t copy your convictions, values, empathy, or the trust you’ve built. Creativity needs margin, so intentionally protect space in your calendar to think and create. Find your “category of one” by identifying the unusual combination of skills and perspectives you bring to your work. Don’t judge the value of creativity solely by whether you can monetize it. Test signature ideas before making a big investment, then build on what genuinely connects with people. Build your own stage and become known for the thing you care about instead of depending entirely on social platforms. When telling your brand story, make your customer the focus and use your own story to demonstrate transformation. Resources Connect with Michael King Jr.: Michael King Jr.: https://michaelkingjr.com/ Teams.Coach: https://teams.coach/ Connect with Zac Brown: Zac Brown Creative: https://zacbrowncreative.com/ Zac’s Book: An Accidental Education: What I've Learned So Far ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	He Took the Deals Everyone Else Laughed At (And Won)	14 août 2026	00:57:41
*What if the opportunity everyone else is laughing at is exactly the one you should be paying attention to?* -------------- Billy Thorpe built his business by taking the small video deals other creators dismissed, then figuring out how to make the math work through speed, consistency, and a repeatable system. Billy shares why creators should question the unwritten rules in their industry, focus on profit instead of impressive revenue numbers, and build direct relationships with customers instead of depending entirely on a platform. We also get into repeat business, finding new revenue inside work you’re already doing, knowing when “enough” really is enough, and why staying adaptable matters when your business inevitably changes. Key Points Don’t automatically dismiss an opportunity because other people think it’s too small, cheap, or weird. Test industry “rules” for yourself instead of assuming someone else’s numbers apply to your business. Look at profit and efficiency, not just the price of an individual deal or your total revenue. Build systems that let you do the same work faster without sacrificing what the customer actually needs. Own your customer relationships so losing a platform doesn’t mean losing your entire business. Look for additional ways to monetize work you’ve already created, including usage rights, formats, and other platforms. Repeat customers can be more valuable than constantly finding and selling new ones. Decide what “enough” looks like for you instead of letting someone else’s income or workload define success. AI can help you get more value from your own knowledge and experience, but trust and real human experience are essential to product content. Resources Billy Thorpe: Website \| YouTube \| Billy's Facebook Group Zac Brown: Website \| Podcast \| Book ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How to Write and Actually Ship Your First Book (No Publisher)	07 août 2026	00:58:02
*What actually turns “I should write a book someday” into a finished book you can hold in your hands?* --------------- Lisa DiNoto Glassner, founder of The Castle Run and author of The runDisney Companion, shares how she took years of experience in a very specific niche and turned it into her first self-published book, without waiting for an agent, publisher, or anyone else’s permission. Lisa breaks down how a simple outline made the project manageable, why your experience may be more valuable than traditional credentials, and how she kept control of the entire publishing process. She also explains how she funded the project through trusted brand partnerships, protected her readers’ trust, and built a larger business ecosystem around the book. Key Points: Your experience and repeated reps can be the credentials you need to write the book. Turn the idea into something tangible by creating an outline and breaking the book into manageable sections. Control scope by remembering who the book is for and accepting that you don’t have to say everything in one book. Self-publishing can give you ownership of the entire process, from your ISBN and editing to distribution and sales. Consider flat-fee partnerships with brands you already trust instead of relying solely on affiliate commissions. Protect reader trust by recommending partners organically and being clear about your financial relationships. When writing about a brand you don’t own, be thoughtful about trademarks, intellectual property, disclaimers, and how you reference that brand. Build beyond the book with companion resources, email capture, podcasts, and other ways to bring readers into your own audience. You don’t need to know every part of publishing before you start. You need confidence that you can learn what you don’t know. Resources: The runDisney Companion is officially out today! Grab Lisa’s new book and learn everything you need to know to plan, prepare for, and experience a runDisney race weekend: https://thecastlerun.com/book/ More from Lisa DiNoto Glassner: The Castle Run: https://thecastlerun.com/ Companion Resources and Reader Bonuses: https://thecastlerun.com/companion Instagram: https://www.instagram.com/thecastlerunner Publishing Resources Mentioned: Lulu: https://www.lulu.com/ BookFunnel: https://bookfunnel.com/ Bowker: https://www.bowker.com/ Connect with Zac Brown: Zac Brown Creative Solutions: https://zacbrowncreativesolutions.com/ and The Zac Brown Show Podcast ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How to Build a Community That Lasts 10 Years (Not Just an Audience)	31 juil. 2026	01:00:13
Building an audience is one thing. Building a community that keeps showing up year after year is something else entirely. Mike Potter has spent two decades growing the For Mac Eyes Only podcast and the last ten years turning those listeners into the thriving community behind MacStock Conference & Expo. In this conversation, he shares the lessons he's learned from creating an event people genuinely want to return to. Mike explains why the best communities are built around shared experiences instead of endless content, how unplanned hallway conversations often become the most valuable part of an event, and why authenticity matters more than chasing someone else's engagement strategy. Whether you're dreaming about hosting your first meetup or creating a stronger connection with your audience online, you'll come away with practical ideas for building something that lasts. Key Points: Start small. Meetups and mastermind groups can grow into thriving communities over time. Design events around connection, not just presentations. The "hallway track" often creates the biggest impact. Give people space between sessions so conversations can happen naturally. Traditions and recurring rituals help transform attendees into returning community members. Partnerships create stronger long-term relationships than traditional sponsorships. Perfection isn't the goal. Great communities remember the experience, not the small things that went wrong. Invite passionate people to share what they care about most instead of assigning topics. Stay true to your own communication style instead of copying someone else's community strategy. Resources: MacStock Conference & Expo: Website \| Youtube \| Mastodon For Mac Eyes Only: Website \| YouTube \| Mastodon Zac Brown: Website \| Podcast ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	AI Is a Dial, Not a Switch (How Creators Win in the AI Era)	25 juil. 2026	01:01:40
*What if the real question isn't whether to use AI, but where to use it?* ------------ Mike Schmitz believes the best creators aren't choosing between AI and human creativity. They're learning where AI adds value, where it gets in the way, and how their own taste remains the one thing no tool can replicate. Mike shares his "AI is a dial, not a switch" philosophy, introduces his Creativity Flywheel for turning ideas into original work, and explains how a personal knowledge management system can help creators build better content over time. We also explore Obsidian, second brains, AI-assisted writing, and why consistently creating, not just collecting ideas, is what develops your unique voice. Key Points: AI is a dial, not a switch. The key is knowing which parts of your creative process to hand off and which to protect. Your taste, judgment, and voice are what make your work stand out in a world of AI-generated content. The Creativity Flywheel: Capture, Curate, Connect, Cultivate, and Create. A second brain should help you generate ideas, not become another place to store information you'll never use. AI works best when it's given your own notes, ideas, and context instead of a blank page. Publish consistently. Creating regularly is how you develop your taste and sharpen your creative instincts. Remove friction when capturing ideas, but add intentional friction when deciding which ideas deserve your attention. Resources: Mike Schmitz: Website \| YouTube \| Focused Podcast \| Bookworm Podcast Check out his LifeHQ, a Life Operating System inside Obsidian! Paul Gowder: Website \| Facebook \| Powwows.com Paul's got an awesome Facebook Challenge going on right now! Books Mentioned Steal Like an Artist by Austin Kleon Co-Intelligence by Ethan Mollick How to Read a Book by Mortimer J. Adler and Charles Van Doren Atomic Habits by James Clear The Power of Habit by Charles Duhigg Tiny Habits by BJ Fogg Triggers by Marshall Goldsmith ------------ Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	The AI Back Office That Does the Work Creators Hate	10 juil. 2026	00:52:56
*What if the biggest opportunity with AI isn't creating more content, it's getting your time back?* ---------------------- Jennifer Bennett believes most creators are using AI in the wrong place. Instead of replacing your creativity, she shows how AI can become the back office that quietly handles the repetitive work, keeping you from doing your best work. In this episode, Jennifer shares her Human-Driven AI Integration Method, explains why you should train AI like an employee instead of treating it like a search engine, and reveals the systems that help creators reclaim their mental bandwidth. We also cover AI agents, documenting your processes, feeding your core values to AI, and practical ways to automate the admin work that drains your week while keeping your voice and relationships at the center of your business. Key Points: Train AI like a new employee, not a tool you can "set and forget" Document your processes before buying more AI software Solve the biggest mental bottleneck first, not just the biggest time drain Build AI agents around your own "source of truth" instead of letting them search the web Create systems before software; the best tools won't fix a broken workflow Keep the human touch where it matters most: relationships, judgment, and real presence Resources: Jennifer Bennett: https://getdesky.com/ Find Your Bottleneck Quiz: https://quiz.getdesky.com/ Book a Strategy Call: https://link.playmakerscrm.com/widget/booking/AoAxWr6lqGPRShwB9siU The Maximum Leverage Brief (LinkedIn Newsletter): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7455330621217820672 Demo Jennifer's AI Speaking Research Tool: https://demo.getdesky.com Zac Brown: https://zacbrowncreativesolutions.com/ Zac's Book: An Accidental Education: What I've Learned So Far: The Zac Brown Show Podcast: https://podbay.fm/p/the-zac-brown-show ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Why The Best Conversations Need You to Shut Up	03 juil. 2026	00:57:09
*What separates a memorable interview from one people forget the moment it ends?* ------------- Matt Stagliano believes it isn't about asking better questions; it's about learning when to stop talking. Drawing from more than 25 years of interviewing and his new book, Speak Less, Get More, Matt shares a simple framework for leading conversations that create trust, reveal better stories, and leave a lasting impact. We explore his PODS interview framework, the power of silence, why great hosts shine the light on their guests instead of themselves, and how AI helps him save hours each week while keeping the human side of his business front and center. Whether you host a podcast, lead sales calls, or simply want better conversations, this episode is full of practical ideas you can put to work right away. Key Points: The PODS framework: Preparation, Orientation, Discovery, and Sendoff Why listening is more valuable than asking more questions How the "three-beat rule" encourages guests to share deeper insights The difference between overperforming and drifting as an interviewer Why great hosts illuminate their guests instead of themselves How thoughtful editing preserves the natural rhythm of a conversation Practical ways AI can reduce administrative work without replacing creativity Why creators should train AI like a new employee, not treat it like a search engine Common challenges nearly every creative faces, including self-doubt and isolation Why building a business that supports your creative work requires learning when to say no Helpful Links: Our Amazing Guest: Matt Stagliano: Website \| Podcast \| Substack His Manual on Claude: Getting Good at Claude: The Setup System His Book: Speak Less, Get More My two other must-read podcasting books: The Audience Is Listening by Tom Webster Profit from Your Podcast by Dave Jackson My wonderful Co-host: Kira Pogge: Website \| Podcast \| Substack ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Creator Skills AI Can't Steal	19 juin 2026	00:53:07
What happens when AI can write posts, create images, and sound increasingly human? *What's left that truly belongs to you?* In this AMA-style episode, Paul Gowder and I take the hot seat to explore two creator advantages that technology can't replicate: your story and your community. We discuss why personal experiences, unique perspectives, and genuine human connection are becoming even more valuable in a world filled with AI-generated content, and how creators can use AI as a tool without losing their authentic voice. We also answer audience questions on everything from building an email list and growing a community to Facebook Professional Mode, Meta Verified, networking at conferences, creator burnout, and the daily habits that help creators stay visible and connected. If you're trying to figure out what skills will matter most in the AI era, this episode offers a practical roadmap for building something that algorithms can't take away. Key Takeaways: Your personal experiences and perspective are the one thing AI can't replicate Use AI to organize ideas and save time, but keep your stories and voice your own Build an email list because social platforms will always change the rules Consistency matters more than perfection when growing a community The best networking opportunities often come from stepping outside your comfort zone Focus on serving your audience first, then create products and offers based on their needs Community burnout is real, so create systems, take breaks, and find people who support you Live video remains one of the fastest ways to build trust and genuine connections If you're starting from scratch, build an email list and create content consistently Meta Verified can provide valuable support and account recovery options for creators ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	YouTube Just Changed Everything: What Creators Need to Do Now	13 juin 2026	00:54:29
*What happens when YouTube starts answering questions instead of just serving up videos?* ---------------------- In this episode, Jerry Potter joins us to break down one of the biggest waves of YouTube updates creators have seen in years. From the new Ask YouTube AI search experience to major changes in how Shorts are evaluated and monetized, Jerry explains what these updates actually mean for creators, solopreneurs, and small business owners. We explore how AI-powered search could affect long-form content, why visual demonstrations may become even more important, and what creators should be doing to make their videos more discoverable in a world where viewers increasingly want answers instead of search results. We also discuss YouTube's growing focus on viewer satisfaction, including shares, rewatches, and engagement signals that go beyond watch time. Plus, Jerry shares his take on YouTube Shorts, AI-powered remixing tools, creator bonuses, and his Done By Lunch framework for focusing on high-return activities instead of chasing every new feature. Key Takeaways: Ask YouTube could increase the value of videos that answer questions visually Create content for humans, not algorithms, even as AI becomes more involved in search Visual demonstrations may become more important than ever in an AI-powered YouTube ecosystem Shares, rewatches, and viewer satisfaction are becoming stronger indicators of content quality YouTube Shorts now rewards viewer completion and satisfaction more than simple views Don't chase every new feature; focus on the activities that create the highest return on effort A narrow niche helps YouTube find the right audience faster Build content that serves your business long after it's published Long-form YouTube content remains one of the strongest high-leverage assets for creators and entrepreneurs Resources: Jerry Potter: Website \| Youtube \| Podcast Paul Gowder: Website \| Facebook \| 10 Day Facebook Challenge ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Your Facebook Account Is One Click Away From Being Gone	08 juin 2026	00:50:48
If your Facebook profile disappeared tomorrow, what would happen to your business? In this episode, Facebook community expert Paul Gowder joins us to break down the biggest account security threats creators and business owners are facing right now. From sophisticated phishing scams and account takeovers to unexpected comment restrictions, Paul shares the practical steps you can take today to protect your profile, pages, and community before something goes wrong. We also explore Meta Verified, two-factor authentication, backup admin strategies, and what creators should do if they lose access to their accounts. Plus, Paul shares his early thoughts on Meta's new Forum app, what it means for Facebook Groups, and several Facebook growth tactics that are working right now, including conversation-based posts, Professional Dashboard insights, and engagement habits to increase reach. Key Takeaways: Turn on two-factor authentication, Advanced Protection, and Meta Verified to secure your account Never click suspicious Facebook links, attackers are using legitimate-looking workflows to gain access Add a backup admin and regularly audit who has access to your pages and Business Manager Build an email list because Facebook can take away access to your audience at any time Focus on conversation-driven content and use Facebook's Professional Dashboard to guide your growth Links, Recs & Resources: Paul Gowder: Website \| Facebook \| Powwows.com *Don't Have a Daily Facebook Routine?* Check out Paul's 10 Day Challenge! Facebook's New Forum App (IOS Only) Paul uses this tool to capture emails from FB Groups Zac Brown: Website \| Podcast \| Instagram ---------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Stop Asking AI Questions. Start Giving It Jobs	31 mai 2026	00:54:00
*What if the biggest mistake creators are making with AI isn’t using the wrong tool… it’s using the right tool the wrong way?* ---------------------- In this episode, Mike Allton, host of The AI Hat Podcast and one of the leading voices in practical AI for business, explains why most creators and solopreneurs are leaving the majority of AI’s value on the table. Instead of treating AI like a smarter search engine, Mike argues that we should be building specialized assistants that handle repeatable work, save time, and act more like members of our team. Mike shares the mindset shift that changed his own business, from asking AI questions to creating an AI Chief of Staff that understands his goals, workload, and priorities. We unpack the friction audit process he teaches organizations, how to identify the tasks that create the most administrative drag, and why every creator should start thinking about AI as a team of digital workers rather than a chatbot. If you’ve been wondering how to move beyond prompts and start building real systems, this episode is packed with practical examples and actionable ideas. Key Takeaways Stop using AI as a search engine and start using it as a specialized assistant Run a friction audit to identify repetitive tasks that waste time each week Build AI workers around specific jobs instead of one giant all-purpose chat Create an AI Chief of Staff that understands your goals, priorities, and bandwidth Use AI to handle podcast preparation, research, meeting prep, and reporting Ask AI to interview you when building a custom assistant or agent Store instructions and knowledge separately so your AI assistants can evolve over time Use projects, notebooks, and knowledge bases to reduce hallucinations and improve accuracy Choose one AI platform and learn it deeply instead of jumping between tools Pay for your AI tools if you’re using them for business and want access to advanced features Save time on administrative work so you can spend more time on creative and strategic work Think of AI as your first hire, not just another piece of software Resources Mike Allton: Website \| Podcast \| LinkedIn \| Agorapulse Check out Mike's Friction Audit Template Zac Brown: Website \| Instagram \| Podcast (Now on YouTube!) Mike and I are both speaking at Digital Wichita on June 18-19! (Come say Hi!) ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Storytelling in the AI Age (Why Humans Still Win)	16 mai 2026	00:47:27
Join us for a thoughtful conversation with Zac Brown, host of The Zac Brown Show, as we unpack what storytelling still means in an AI-driven creator world. Instead of chasing algorithms or trying to post more than everyone else, Zac believes the best creators build worlds and emotional experiences, not just publish content. Zac shares stories from his childhood obsession with VHS tapes, homemade movies, and the creative spark that eventually led him to podcasting and writing his upcoming book, An Accidental Education. He explains how curiosity, play, and paying attention to emotional pacing shaped the way he approaches storytelling today. We also explore one of the biggest creative lessons Zac has carried with him for years: “kill your darlings.” He explains why great editing is really about shaping emotion, knowing what to cut, and resisting the urge to sound like everyone else online. We also unpack where AI fits into that process, how it can support workflows and creative clarity, and why authenticity is still the one thing creators can’t afford to hand over completely. Key Takeaways: What Zac learned from attending his first Social Media Marketing World Why “kill your darlings” is one of the most important editing lessons creators can learn How editing shapes emotion and pacing in storytelling Why creators should stop trying to imitate what’s already working for someone else How AI can support creators without replacing authentic storytelling The importance of curiosity and asking better questions as a creator Why building a “world” matters more than simply publishing content How personal experiences and memories become the foundation of strong stories Links, Resources, and Recommendations Zac Brown: Website \| Instagram \| Podcast (Now on YouTube!) Message him to get the link for the first chapter of his upcoming book, An Accidental Education: What I’ve Learned So Far by Zac Brown (releases June 23rd) Disney+ Documentary Series: Light & Magic "Scary Mary" Mary Poppins Recut Trailer Paul Gowder: Website \| Facebook \| Powwows.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How to Run 2 Side Hustles When You Already Have a Full-Time Job	06 mai 2026	00:51:35
Can you really build multiple side hustles while working a full-time corporate job… without completely burning yourself out? This week, we flipped the script and put my usual co-host, Conor Brown, in the guest chair to close out our Side Hustle Secrets series. Conor shares how he built Vacation Kingdoms and grew into a leadership role at Keys to the Castle Travel, all while continuing to work a full-time marketing career. We unpack how his Disney obsession evolved into a real business, the systems and automations that help him juggle multiple roles, and why he believes more creators should stop waiting for permission and start building something of their own. We also get into the mindset shift from employee to solopreneur, how marketers can apply their corporate skills to side hustles, and why consistency matters more than vanity metrics when you’re trying to grow. Key Points: Take what you already know professionally and apply it to your own business Treat side hustles seriously, even if they never become your full-time job Consistency matters more than waiting for perfect content or perfect timing Build systems, templates, and automations early to save time later Marketing funnels matter more than vanity metrics like views or followers You don’t need millions of followers to build a profitable side hustle Teaching others sharpens your own skills and systems No one is coming to “pick you”; you have to create your own opportunities Side hustles work best when they fit into your real life, not an idealized version of it Resources: Vacation Kingdoms Keys to the Castle Travel ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Side Hustle Secrets: How a Doctor Built a Brand Around Disney World	28 avr. 2026	00:52:13
*Can a niche be too specific… or is that exactly what makes it work?* Stephen Cabebe joins the show to share how focusing on one very specific audience, Disney park travelers dealing with pain and fatigue, helped him build a brand that now includes a book, podcast, course, and coaching program. Stephen shares how a painful Walt Disney World trip sparked the idea for Fit for the Magic, combining his background in physical therapy with his love for Disney to help others enjoy pain-free vacations. What started as a simple blog grew into a full content ecosystem, including a book, podcast, course, and coaching, all built step by step alongside a full-time career. We also get into how he creates content that actually connects, from researching real audience pain points to starting everything with a single podcast outline and repurposing from there. He explains how defining his ideal customer in detail made content easier to create, and how he now uses AI to save time without losing his voice. Finally, Stephen shares the mindset shifts that made it all possible, learning to focus his time in different seasons, building confidence in sales, and taking the step to reduce hours at his day job to grow the business further. ---------------------- Key Takeaways Focus on one very specific niche to stand out and make content easier to create Start with one content format, then expand into a blog, book, podcast, etc., over time Define your ideal audience in detail so your content speaks to a real person Use real questions and conversations from online communities to guide your content Use AI to turn your brainstorms into content to save time and stay consistent Focus your time in seasons, prioritizing one major project at a time Develop communication and sales skills alongside your expertise Helpful Links! Stephen Cabebe: Website \| Podcast \| Book Stephen's Free Resources: Free Water Refill Station Map and 10 Mistakes That Lead to a Painful Disney Trip The Unsinkable Conor Brown: Website \| TikTok \| Podcast ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Side Hustle Secrets: 20 Years of Turning Livestreams Into Cash	16 avr. 2026	00:55:11
What does it really take to turn livestreaming into a long-term, sustainable income? In this episode, Tanya Smith shares what she’s learned from over 20 years of building a side hustle, and how livestreaming became a core part of that. She walks through how she went from avoiding the camera entirely to committing to a year-long live video experiment, and how that decision changed everything for her business. We also get into the systems behind her consistency, including how she structures her workflow, uses frameworks like act, automate, and assign, and now layers in AI to speed things up. Along the way, Tanya breaks down what actually drives revenue, why many creators struggle to monetize, and how shifting your mindset around value and pricing can completely change your results. ---------------------- Key Takeaways Treat your side hustle like a real business before it pays like one Tanya didn’t start with revenue in mind, but things shifted when she saw the impact of her work and realized she could package and sell it. Consistency builds momentum, even when it feels like no one is watching Early on, she questioned whether anyone cared, until people reached out when she missed a livestream, proving the audience was there. Systems are what make scaling possible Her workflow is built around three buckets, act, automate, and assign, applied across pre-production, live delivery, and post-content repurposing. Repurposing is where the real leverage happens Creating the content is only part of the job. The value comes from using that content across multiple formats after the live stream ends. You have to assign value before others will When Tanya shifted from giving everything away for free to charging even a small amount, engagement and results improved immediately. Pricing comes from testing, not guessing There’s no perfect formula. You research, experiment, and adjust based on what your audience is willing to pay. Clear boundaries are critical when working a full-time job She separates corporate work and business completely, no overlap, no conflicts, and full transparency with employers. AI amplifies systems, it doesn’t replace them By documenting her processes first, she was able to use AI tools to generate content, structure shows, and repurpose efficiently. Your path has to be your own One of her biggest lessons, don’t try to copy someone else’s blueprint. Build a business that fits your life, your voice, and your goals. Resources & Links Tanya Smith: Streamlikeaboss.tv Paul Gowder: Paulgowder.com PowWows.com: the leading online community for Native American arts and culture, built over more than 25 years Claude Cowork Whisper Flow Jeremy Vest's Niche King The Power of Intention by Dr. Wayne Dyer Jonathan Mast Social Media Examiners: AI Business Society ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How to Grow a Side Hustle While Working Full-Time (Without Burning Out)	11 avr. 2026	00:56:19
If you’ve ever tried to build something on the side while working a full-time job, you know how quickly things can get overwhelming. In this episode, Sean “Tater” Roberson, the creator behind *But Mostly Disney, shares how he’s been able to grow his brand while still balancing a full-time career. We get into how he works within the limits of his schedule, how he approaches creating content consistently, and most importantly, about managing expectations. He shares his take on what growth really looks like when you’re not doing this full-time, and how to keep showing up even when progress feels slow. This is a practical look at building something sustainable without burning yourself out trying to do too much. ---------------------- Key Takeaways* You don’t need more time, you need better focus When your schedule is tight, clarity matters more than anything. Knowing what to prioritize makes it possible to move forward without feeling overwhelmed. Consistency beats intensity every time You don’t have to go all-in for a week and disappear for a month. Smaller, steady efforts are what actually build momentum over time. Progress comes from showing up, not waiting for perfect conditions There’s always going to be a reason to wait. The creators who grow are the ones who keep going anyway. Your energy matters as much as your strategy If your process isn’t sustainable, it won’t last. Building something long-term requires protecting your time and avoiding burnout. A side hustle should support your life, not take it over The goal isn’t to feel constantly behind. It’s to build something that fits alongside your real-world responsibilities. ---------------------- Check out More from Sean! Youtube \| Podcast \| Facebook Group ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Facebook Monetization Explained: How to Get Paid + $3,000 Bonus (2026 Guide)	03 avr. 2026	00:49:30
If you’ve been wondering whether Facebook is still worth your time as a creator… this episode answers that pretty clearly. Paul Gowder breaks down exactly how Facebook monetization works right now, including what’s actually paying, what’s changed, and who actually gets those elusive bonuses ($30,000??!) everyone keeps talking about. Topics Covered How do you qualify for bonus programs? Do you need a large following to start earning? What type of content performs best right now? What should you actually be checking in your dashboard? Who This Episode Is For Creators trying to monetize their content Social media managers working with clients Solopreneurs looking for new revenue streams Anyone who’s been ignoring Facebook and wondering if that’s a mistake ---------------------- Helpful Links! Paul Gowder: Website \| Facebook \| LinkedIn Paul is also the founder of Powwows.com, one of the most recognized online communities for Native American arts and culture, so check it out! If you want more awesome Facebook insights, you can sign up for his upcoming Facebook Webinar at Jeffsieh.com/facebookunlocked ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	AI Can’t Replace This: Why Your Story Matters More Than Ever	27 mars 2026	00:52:57
AI can write your captions, generate your images, and even help script your videos. So where does that leave you? That’s exactly what I explored in this episode with Ryan Koral. Ryan has spent years helping creators, filmmakers, and business owners tell better stories. And what came up again and again in our conversation is this simple truth: the thing that actually connects with people is the one thing AI can’t replicate… your story. We talked about why so many creators struggle to share their story, how AI fits into the process without replacing you, and what it really takes to create content that people care about. If you’ve ever felt stuck, unsure what to share, or wondered if your story even matters, this episode is for you. Key Takeaways Your story isn’t optional; it’s the input AI needs: If you don’t already have content, perspective, or a body of work, AI has nothing real to work from. The better your input, the better the output. Most people skip the hard part, figuring out why they care: Before using AI, you need clarity on your niche, what excites you, and who you serve. That foundational work is what makes your content meaningful. If your content feels generic, it probably is: Copying and pasting AI output without shaping it to your voice leads to content that feels flat and forgettable. People can tell when it’s not really you. Story is the actual strategy, not just content: Storytelling isn’t just a tactic; it is the strategy for showing up, connecting, and serving your audience. You don’t need a “big” story to be valuable: Even small, everyday moments can become meaningful stories. It’s about noticing and sharing them, not waiting for something dramatic. Human nuance is the difference: The small things, how you talk, your phrasing, your personality, are what make content feel real. That’s what builds connection. Links Ryan Koral: Website \| Youtube \| Podcast \| LinkedIn Check out Ryan's Social Proof Workshop Here! Paul Gowder: Website \| Powwows.com \| Facebook (Join his Facebook Challenge!) Storyworthy by Matthew Dicks ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How Mastermind Groups Help Creators Grow Faster (Live Creator Mastermind)	19 mars 2026	00:57:28
What happens when you stop learning alone and start building alongside other creators who actually get it? Business growth, accountability, friendship… the list goes on. That’s exactly what I’ve experienced in my weekly meetings with fellow solopreneurs Paul Gowder, Rich Watts, Jim Fuhs, Kira Pogge Brewka, and Amy Kehs, where we talk through what’s actually working, what’s not, and where we’re stuck in our businesses. And what is this mystical council of creatives called, you may be asking? A mastermind. But instead of just talking about masterminds, this episode is one. You’ll see a real session in action, from sharing wins to working through challenges and giving feedback in real time. If you’ve ever wondered what actually happens inside a mastermind, this gives you a front-row seat. ---------------------- Key Takeaways You get clarity you can’t find on your own When you’re too close to your work, it’s easy to stay stuck. A mastermind gives you outside perspective so you can see better options and make decisions faster. Confidence comes from the group Sometimes you don’t need more information, you need someone to say, “you’re good, go do it.” That push helps you move past overthinking and take action. It replaces the isolation of working alone Being a creator can feel lonely. A mastermind gives you a space where people understand your world and you don’t have to figure everything out by yourself. Accountability keeps you moving Knowing you’ll report back to the group pushes you to follow through, whether that’s shipping, testing, or deciding. The relationships matter as much as the advice Over time, it becomes more than business. You build real friendships and ongoing support beyond the weekly calls. Everyone adds value Different experiences and perspectives make the group stronger. You’re not just learning, you’re contributing too. Resources Mentioned StoryBrand by Donald Miller Sponsor Magnet by Justin Moore How to Get a Meeting with Anyone by Stu Heinecke Connect With My Friends! Amy Kehs: Website \| LinkedIn Kira Pogge Brewka: Website \| LinkedIn \| Substack Paul Gowder: Website \| Powwows.com \| Facebook Rich Watts: Website \| A2DPR \| Facebook Jim Fuhs: Website \| LinkedIn \| Substack ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	10 Books That Changed How We Think About Business and Life	12 mars 2026	00:51:28
*What books actually change the way you think?* In this episode, Conor Brown and I share ten books that have shaped how we approach business, creativity, and life. We each brought our top picks, a mix of fiction and nonfiction, and talked about why these stories and ideas stuck with us long after we finished reading them. From leadership and creativity to storytelling and personal growth, these books have influenced how we make decisions, solve problems, and think about the world around us. If you’re always on the lookout for your next great read, this episode is packed with recommendations. ---------------------- Key Takeaways A good book stays with you: The titles we remember years later are usually the ones that changed how we see something. Fiction can teach powerful lessons: Great stories often reveal insights about people, decisions, and leadership in ways nonfiction can’t. Reading across genres builds better thinking: Mixing fiction and nonfiction exposes you to different ways of solving problems. Ideas compound over time: The more you read, the more connections you start to see between different concepts and disciplines. ---------------------- Books Mentioned in This Episode Jeff's Nonfiction Book Picks Move, Think, Rest by Natalie Nixon Wealthy and Well-Known by Rory Vaden Creativity, Inc. by Ed Catmull 5 Mere Christians by Jordan Raynor Talk Like TED by Carmine Gallo Conor's Nonfiction Book Picks The Obstacle Is the Way by Ryan Holiday The War of Art by Steven Pressfield Digital Minimalism by Cal Newport It’s Better to Be Feared by Seth Wickersham The Dynasty by Jeff Benedict A Course Called Ireland by Tom Coyne Jeff's Fiction Book Picks The Lion, the Witch and the Wardrobe by C.S. Lewis Project Hail Mary by Andy Weir The Pendergast Series by Douglas Preston and Lincoln Child The Dresden Files by Jim Butcher Midshipman’s Hope by David Feintuch Magic Kingdom for Sale — Sold! by Terry Brooks Conor's Fiction Book Picks Lonesome Dove by Larry McMurtry A Little Life by Hanya Yanagihara Dungeon Crawler Carl by Matt Dinniman Mistborn by Brandon Sanderson Red Rising by Pierce Brown Links The Unsinkable Conor Brown: Website \| TikTok \| Instagram ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How Creators Monetize Their Content (Without Chasing Every Trend)	05 mars 2026	00:49:16
Monetizing content is something a lot of creators talk about, but not everyone actually figures out how to do it without burning out or chasing every new trend that pops up. In this episode, we sit down with Lou Mongello, the creator behind the award-winning WDW Radio podcast, to talk about what sustainable monetization actually looks like when you build a brand around community, trust, and long-term relationships. Lou shares how he transformed a passion project into a thriving business that includes podcasting, live events, memberships, books, and more. Instead of relying on quick wins or platform tricks, Lou focuses on building deep connections with his audience and creating experiences that people genuinely want to be part of. It’s a great reminder that monetization isn’t just about selling something; it’s about creating real value for the people who follow your work. ---------------------- Key Takeaways Community drives monetization: The stronger the relationship with your audience, the easier it is to build products, events, and experiences they want to support. Think long-term, not viral: Sustainable creator businesses come from consistency and trust over time. Focus on serving your audience: The more helpful and genuine you are, the easier monetization becomes. Experiences create deeper connections: Live events, meetups, and shared experiences can become powerful extensions of your content. Your audience will tell you what to build: Pay attention to the questions and feedback your community shares. Links Lou Mongello: www.loumongello.com WDW Radio Podcast: www.wdwradio.com Lou's Monetization Workshop: www.loumongello.com/virtual-workshop Momentum Conference: www.loumongello.com/momentum The Unsinkable Conor Brown: www.vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How to Grow an Email Newsletter as a Creator (What Actually Works)	25 févr. 2026	00:55:14
Everyone says you should build an email list. Fewer people can tell you how to actually grow one. In this episode, we sit down with Chenell Basilio, founder of Growth in Reverse, to talk about what’s really working right now when it comes to newsletter growth. Chenell studies fast-growing newsletters for a living, and what she shares isn’t theory. It’s patterns she sees over and over again across creators who are adding thousands of subscribers without massive audiences. If you’ve been sending emails but not seeing growth, this episode breaks down what actually moves the needle. Key Takeaways Insanely valuable content comes first: Growth hacks don’t matter if the content isn’t worth sharing. Make something so good people naturally pass it along. Consistency compounds: Regular publishing builds momentum and subscriber trust over time. Collaboration accelerates growth: Commenting, replying to newsletters, and building real relationships opens doors to cross-promotion. Monetize before you feel “ready”: You don’t need a massive list. Even small, targeted audiences can support services, affiliates, or digital products. Don’t rely only on sponsorships: Smaller, niche lists often make more money through offers than through ads. Precision beats volume: Targeted opt-ins and smart welcome sequences improve retention and engagement. Links Chenell Basilio: www.growthinreverse.com Conor Brown: www.vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Why Most Creators Struggle With Money (And It’s Not a Tax Problem)	19 févr. 2026	00:55:31
If you’ve ever thought, “I just need to make more money, and everything will be fine,” this episode might surprise you. I sat down with licensed accountant, Ralph Estep Jr. to talk about why most creators struggle financially, and why the issue usually isn’t taxes, write-offs, or some secret loophole they’re missing. Ralph explains that the real challenge for creators is often mindset, structure, and clarity around cash flow. We get into why inconsistent income makes planning harder, why mixing personal and business money creates stress, and how a lack of simple systems can make even good revenue feel chaotic. This conversation isn’t about complicated tax strategies. It’s about discipline, visibility, and building habits that actually support long-term stability. If your income feels unpredictable or you’re constantly wondering where your money went, this episode will help you rethink how you’re managing what you’re already earning, and why financial confidence starts with structure, not spreadsheets. Key Takeaways Money problems are rarely just tax problems: Most financial stress comes from unclear systems and inconsistent habits. Creators must treat their work like a business: Separate accounts, intentional budgeting, and tracking matter more than fancy strategies. Irregular income requires proactive planning: When revenue fluctuates, reserves and forecasting become essential. Clarity reduces anxiety: Knowing your numbers removes guesswork and emotional decision-making. Cash flow matters more than revenue totals: Big months don’t help if spending is unstructured. Mindset drives money behavior: Fear, avoidance, and procrastination often cause more damage than tax bills. Financial discipline creates creative freedom: Stability allows creators to focus on growth instead of survival. Links Ralph Estep Jr: www.askralph.com Grab Ralph's Free Money System Guide: www.contentcreatorsaccountant.com/money ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Why Writing a Book Still Matters for Creators (and How AI Changes the Game)	05 févr. 2026	00:55:20
A lot of creators think writing a book is something you do after you’ve “made it.” In this episode, I sit down with Lauren Vassallo to talk about why that mindset is backwards, and why a book can still be one of the most powerful credibility tools a content creator can have. We get into how books build authority, open doors, and help people take you seriously long before you have a massive audience. Lauren also breaks down how AI is changing the publishing process, not by replacing writers, but by lowering the friction that stops most people from ever starting. We talk about using AI for structure, momentum, and editing support, while keeping your voice, experience, and thinking firmly human. Whether your goal is speaking, consulting, better clients, or simply clarifying your message, this conversation is especially helpful if you’ve been sitting on an idea for years and keep telling yourself you’re “not a writer.” ---------------------- Key Takeaways You don’t need to start from scratch: Podcasts, videos, and newsletters can become the foundation of a book. Short books are valid books: Guides, workbooks, and focused niche books absolutely count. Books work best as business tools: They support speaking, partnerships, PR, and higher-level offers. Planning matters more than talent: Clear outlines and realistic timelines prevent stalls. AI reduces friction, not responsibility: Use it to assist, but keep your thinking and voice intact. Writing clarifies your positioning: Many creators sharpen their message just by working through the process. Links Lauren's Podcast: www.publishprosperpodcast.com Lulu Publishing: www.lulu.com (Check out all their free resources!) www.lulu.com/resources Connect With Lauren On LinkedIn and Instagram! The Unsinkable Conor Brown: www.vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Why Great Brands Are Ignored (And How PR Builds Trust Faster Than Marketing)	31 janv. 2026	00:54:23
If you’ve ever thought, “We’re doing good work… so why is nobody paying attention?” this episode is going to hit close to home. I sat down with Amy Kehs, who’s spent decades helping museums, including the Smithsonian, go from overlooked to deeply loved. And while her background is in museums, everything we talk about applies directly to creators, solopreneurs, and small businesses. We dig into why marketing alone isn’t cutting it anymore, especially in a world where people are overwhelmed with messages all day long. Amy breaks down the real difference between marketing, advertising, and public relations, and why PR builds trust faster because it relies on relationships, credibility, and other people talking about you. We also talk about brand messaging, customer experience, and why being “a hidden gem” is usually a relevance problem, not a visibility problem. This episode is all about creating brand love. Not louder promotion, not more content, but clearer messaging, better experiences, and trust that compounds over time. ---------------------- Key Takeaways PR builds trust faster than marketing: People believe what others say about you more than what you say about yourself. Being ignored is usually a relevance problem: If people don’t quickly understand why you matter, more promotion won’t help. Clear messaging beats clever messaging: Repeating a simple, consistent message is how brands become memorable. Experience is part of the brand: Websites, emails, and first impressions shape trust long before someone buys. Earned media validates decisions: Third-party mentions reassure people they’re making the right choice. Relationships compound over time: Long-term trust and loyalty outperform short-term attention every time Links Amy Kehs: www.lovemymuseum.com Amy's FREE Resources: https://www.lovemymuseum.com/resources Love My Museum Podcast: www.lovemymuseum.com/podcast The Unsinkable Conor Brown: www.vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Why Creators Are Going More Human in an AI World	26 janv. 2026	00:55:07
There’s a lot of noise right now about AI replacing creators, automating everything, and turning content into something fast, polished, and forgettable. In this episode, I sit down with Paul Gowder to talk about why the opposite shift is happening, creators are leaning more human, more personal, and more real, not less. Paul has spent decades building community online, long before algorithms and AI tools were part of the conversation. We talk about why raw content is starting to outperform polished feeds, why people are craving connection over perfection, and how things like live video, email, and community spaces are becoming trust signals again. This conversation is about relationships, not reach, and why creators who embrace their full personality, interests, and stories are the ones who will stand out as AI continues to flood the internet with generic content. Key Takeaways Polished content isn’t the advantage it used to be: Raw, imperfect posts signal that a real human is behind the content. People connect to people, not niches: Sharing parts of your life and interests builds trust faster than one-dimensional posting. Community is not a platform: Your community includes everyone who feels connected to your content, even if they never comment. Live video creates shared experience: Real-time interaction builds deeper bonds than edited content alone. Email is still one of the strongest trust channels: Writing like a person, not a brand, creates real connection. Stories beat surface-level tips: Teaching what something meant to you matters more than explaining how to do it. Doing the “unscalable” work sets you apart: Replying to emails, asking questions, and engaging directly builds loyalty. Creators should stop chasing vanity metrics: Replies, conversations, and feedback are stronger signals than views alone. Offline relationships still matter: Conferences, meetups, and face-to-face interactions strengthen online trust. AI can support creators, but it can’t replace humanity: Personal experience, mistakes, and perspective are irreplaceable. Resources Paul Gowder: www.paulgowder.com On The Way Community: www.onthewaycommunity.com PowWows.com: www.powwows.com/powwow101 ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How Creators Actually Make Money With Brand Deals, Reviews, and Live Selling	24 janv. 2026	00:54:08
A lot of content creators talk about monetization, but very few explain what it actually looks like. In this episode, we chat with Billy Thorpe, who’s built a real business around brand deals, shoppable videos, and live selling without relying on a massive audience or viral hits. Billy breaks down why most creators misunderstand brand deals, especially the idea that you need big follower counts to get paid. We dig into what brands really care about: usable content, clear demos, reliability, and why systems matter more than motivation. He also shares how volume, when done with repeatable formats and smart workflows, leads to income that compounds instead of burning you out. We also get into live selling, AI, platform risk, and why “maybe money” from algorithms should never be your only plan. This conversation is a reality check for creators who want to stop guessing and start building something boring, stable, and sustainable… on their own terms. Key Takeaways Brand deals don’t require big audiences: Brands pay for clear demos, reliable delivery, and usable content, not follower counts. Volume works when systems exist: Burnout comes from chaos, not from publishing more content. Batching removes decision fatigue: Pre-deciding formats and workflows makes consistency easier. Assets matter more than analytics: A portfolio of finished content closes deals faster than pitch decks or dashboards. Live selling scales trust: One-to-many selling builds confidence faster than one-to-one sales. Don’t build on one platform: Algorithms, payouts, and rules change without warning. Diversification protects you. AI should support, not replace you: Use it for structure and clarity, not fake opinions or avatars. Resources Billy Thorpe: https://billythorpe.live Billy's Dealmakers Community is FREE to join right now! Check it out! ---------------------- Check out all the fun things The Unsinkable Conor Brown has going on at: https://www.vacationkingdoms.com/ ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How AI Is Changing Graphic Design (And What Creators Should Do Now)	05 janv. 2026	00:55:02
If design has ever felt overwhelming, especially with AI tools popping up every five minutes, you’re not alone. In this episode, I’m joined by Maliha Khan, founder of Khanect the Dots, to talk about what’s really happening at the intersection of AI, Canva, and modern design workflows, and how creators can use these tools without spiraling into chaos. Maliha has a great way of describing where many creators get stuck, the “messy middle” between strategy and execution. We dig into how AI can either help you move faster or push you straight into tactical overload, depending on how you approach it. From Canva’s latest AI features to building a tech stack that actually fits your brain, this conversation is all about clarity, consistency, and staying human in the process. This episode is especially for creators who want their visuals to look intentional, on-brand, and professional, without spending hours tweaking templates or chasing every new trend. AI isn’t here to replace designers or creators, but it can absolutely make your workflow easier if you use it with purpose. Key Takeaways AI works best when strategy comes first: Tools are helpful, but without clarity around message and audience, they just create more noise. Consistency beats chasing trends: You don’t need every new feature; you need a workflow you can repeat week after week. Your input determines your output: AI needs context, brand voice, and direction; otherwise, everything it produces sounds generic. Design doesn’t need to be perfect to be effective: Hitting 80 percent and shipping often beats endless tweaking. Templates are a starting point, not the finish line: Mixing elements, animations, and brand assets helps your visuals stand out. Brand voice matters as much as visuals: Clear guidelines help AI tools support your brand instead of diluting it. AI should reduce friction, not add pressure: Use it to offload busywork, not to replace creative judgment. The human layer still matters most: Taste, experience, and review are things AI can’t replicate. Resources Maliha Khan www.khanectthedots.com Canva Toolkit (Free Resource from Maliha) www.khanectthedots.com/canvatoolkit Khanect the Dots Workshops & Trainings Strategy-first sessions covering Canva, AI workflows, brand voice, and content systems ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	AI Is Changing Search Forever: How Creators Can Still Get Found	17 déc. 2025	00:56:10
If you’ve noticed your content isn’t getting found the way it used to, you’re not imagining things. Search is changing fast, and AI is right in the middle of it. This week, I’m joined by my friend Rich Brooks, digital marketing veteran, agency owner, and host of the Agents of Change podcast, to break down what’s actually happening behind the scenes with search and what creators need to do next. We talk about why informational SEO is taking a hit, how AI overviews and answer engines are changing traffic patterns, and why fewer visits doesn’t automatically mean worse results. Rich explains the shift toward higher-intent traffic, branded search, and why trust, authority, and clarity matter more than chasing rankings. This episode is all about adjusting expectations and strategies without panicking. From optimizing service pages to thinking differently about PR, branding, and video content, Rich shares practical guidance to help creators and businesses stay visible, credible, and relevant in an AI-driven world. Key Takeaways Informational SEO is losing ground: AI summaries often answer top-of-funnel questions before anyone clicks a website. Fewer visits can mean better leads: Traffic may drop, but intent is getting sharper, especially for service-based businesses. Optimize bottom-of-funnel pages first: Service and sales pages matter more than ever for conversions. Branded search is becoming critical: When people search for you by name, AI and search engines take notice. External citations matter: AI tools look at trusted directories, media outlets, and third-party sources to decide who to recommend. Consistency builds entity trust: Saying the same thing about your brand across your site, directories, and profiles helps AI understand who you are. Video and podcasting still matter: Showing up as a real human builds trust and authority AI can’t fake. Answer real questions clearly: FAQs, structured content, and clear explanations help both humans and AI understand your expertise. Resources Connect with Rich Brooks on LinkedIn Agents of Change Podcast: www.theagentsofchange.com/podcasts Flight New Media: www.takeflight.com Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Why Your YouTube Channel Isn’t Growing (And How to Fix It in 2025)	10 déc. 2025	00:56:27
If you’ve ever wondered why your YouTube channel seems stuck (fewer views, flat growth, confused analytics), you’re not alone. In this episode, Jerry Potter joins us to break down what’s actually changed inside YouTube’s ecosystem in 2025 and why creators who “used to do everything right” are now struggling. Jerry has grown multiple successful channels and now teaches business owners how to build a thriving YouTube presence in just 90 minutes a week, without burnout. Jerry explains the shift from keyword-based discovery to AI-driven understanding. YouTube is no longer relying on tags and titles alone; it can interpret the transcript, visuals, tone, and even emotional cues inside your video. That means creators who post too many unrelated topics send mixed signals, confusing the algorithm and limiting reach. Jerry introduces the “Magnetic Eight,” a strategy where you publish eight tightly focused videos in a row to retrain YouTube on exactly who your ideal viewer is. We also unpack relevance, high-retention editing frameworks, and how creators can move faster by separating decisions from actions in their workflow. Jerry shares practical guidance on thumbnails, titles, and emotional connection, showing that creators don’t need fancier edits, just clarity and consistency. Whether you’re rebuilding a stalled channel or launching fresh in 2025, this episode offers a roadmap for regaining momentum and getting your videos recommended again. Key Takeaways YouTube now understands your content holistically, not through keywords. The platform reads your transcript, your visuals, your delivery, and the emotional tone of your video to decide who it’s for and whether to recommend it. Mixed topics confuse the algorithm. If you talk to different audiences on the same channel, YouTube doesn’t know who to show your videos to, which slows growth dramatically. The “Magnetic Eight” can reset your channel. Publishing eight videos in a row around one hyper-specific topic signals to YouTube exactly who your ideal viewer is. Relevance beats everything else. A great thumbnail and title won’t save a video that doesn’t match the audience YouTube thinks you’re serving. Editing for retention matters more than fancy production. Viewers stay when the content feels clear and purposeful, not when it’s over-edited. Separate decisions from actions. Jerry’s system helps creators move faster by batching planning and recording, instead of trying to do everything at once. Your audience wants a guide, not a performer. Show up to serve a specific viewer with a specific problem, and YouTube will reward you. Resources Jerry's YouTube Channel: youtube.com/@mrjerrypotter Grow your channel in 90 minutes a week: www.yt90roadmap.com Jerry's Website: donebylunch.co Creator Camp (but in the UK!!): tubefest.co.uk/creator-camp ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How to Use Podcasting to Grow Your Business and Attract Better Leads	03 déc. 2025	00:52:25
If you’ve ever wondered why some podcasters seem to attract clients effortlessly while others feel like they’re shouting into the void, this conversation with Katie Brinkley is the one you want in your earbuds. Katie has been helping business owners turn podcasts into strategic assets for years, and in this episode she breaks down how you can use your show to build trust, shorten your sales cycle, and stop treating your podcast like a hobby that’s supposed to magically “go viral.” We dig into why intention beats volume, why a clear “why” for your show changes everything, and how your podcast can become the core of your content system instead of one more thing you’re scrambling to promote. Katie also shares how long it really takes to see traction, what metrics actually matter, and how business owners can repurpose a single episode into newsletters, social posts, lead magnets, and more without burning out. Whether you’re thinking about starting a podcast or already knee-deep in episodes, this one will help you tighten your message, sharpen your strategy, and actually bring in better leads who already trust you before they ever get on a sales call. Key Takeaways A focused podcast beats a busy one: Clear messaging, one strong takeaway, and intentional episode planning attract far better leads than publishing constantly without purpose. Your “why” drives everything: When you know the real reason your show exists, your guests, format, content, and CTAs all get sharper and more effective. Podcasting is a trust tool, not just a visibility tool: Listeners give you their full attention, and that connection speeds up the sales process dramatically. Success takes consistency, not virality: Most podcasters expect quick wins, but real traction comes from treating your show like a long-term business asset. Repurposing turns one episode into a full content system: Your podcast can fuel newsletters, social posts, lead magnets, marketing assets, and even books. Marketing your show matters more than you think: If people don’t know your podcast exists, they can’t listen. Discovery happens because of strategy, not luck. The Four-Post Strategy works beautifully for podcasters: Awareness, elaboration, community, and action posts help you promote each episode without burnout. Resources Katie Brinkley’s Website katiebrinkley.com Choose your own adventure: agency, podcast, newsletter, speaking, and more. Katie's Podcasts youtube.com/@rockymountainmarketingpodcast youtube.com/@MarketingTrendsNow Katie’s Social Media Book: The Social Shift katiebrinkley.com/book Her signature framework, including the Four-Post Strategy discussed in this episode. Katie’s Podcast Masterclass katiebrinkley.live/jeff Learn to build a podcast with strategy, clarity, and a plan to grow your business. The Unsinkable Conor Brown vacationkingdoms.com tiktok.com/@vacationkingdoms Check out Conor's adventures on the new Disney Destiny! ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	The Secret to Sustainable Podcasting (Without Losing Your Mind)	19 nov. 2025	01:00:08
If you’ve ever felt like podcasting is equal parts joy and chaos, you’re in good company. In this episode, I sit down with Darrell Darnell, the founder of Pro Podcast Solutions, to talk about what it actually takes to build a show that lasts. Darrell’s been producing podcasts since the early days, and he’s seen just about every possible mistake, burnout cycle, and “why am I doing this?” moment creators run into. What I love about Darrell is that he’s built his entire career around making podcasting sustainable, not stressful. From fan-driven shows like Fringe and Stranger Things to deeply personal storytelling with Stuff I Learned Yesterday, he’s developed systems that keep creators focused, consistent, and connected to their audience without running themselves into the ground. We get into the heart of it all: community, pillars, workflow, and why quality matters more than perfection. Whether you’re brand new or you’ve been at this for years, this conversation is a reminder that podcasting doesn’t have to take over your life. It really can be something you enjoy week after week… as long as you approach it with the right mindset and a solid foundation. Key Takeaways Consistency always wins. Your publishing rhythm trains your audience. Stick to a schedule they can rely on. Community keeps podcasts alive. Darrell built long-lasting shows by treating listeners like real people, not download numbers. Content pillars prevent burnout. Defining 3–4 themes gives you endless episode ideas and simplifies planning. You don’t need a “perfect” launch. Disneyland had a disastrous opening day and turned out fine. Same idea here. Let your audience guide your format. Episode length, structure, and segment ideas become obvious when you actually ask (and watch your analytics). Fan-based shows live and die with the source material. If you’re podcasting about a TV series or franchise, expect to shift gears when the show ends. Your unique angle matters. Darrell’s early success came from having a dedicated science expert on a sci-fi podcast—find the thing that sets you apart. Your purpose powers longevity. When things get tough, the “why” behind your show is what keeps you going. Great production doesn’t have to be complicated. A few smart tools can elevate your audio without requiring hours of editing. Resources Pro Podcast Solutions – Foundation Toolkit: https://propodcastsolutions.com/creator (Darrell’s free planning guide + spreadsheet he mentioned during the episode) Pro Podcast Solutions: https://propodcastsolutions.com Darrell’s Podcasts on Golden Spiral Media: https://goldenspiralmedia.com (It's a great time to binge The Stranger Things Podcast before season 5 comes out!) ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. Right now is Ecamms' Black Friday Sale, their biggest sale of the year (40% off for new users!) So, if you’ve been on the fence, this is the easiest yes you’ll make all year. SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Beyond SEO: How AI Is Changing Content Discoverability	12 nov. 2025	00:56:07
Search is changing fast. We’re no longer just writing for algorithms; we’re writing for AI. This week, I’m joined by Brian Piper, co-author of Epic Content Marketing and Director of Content Strategy at the University of Rochester, to talk about how discoverability works in the age of AI. Brian breaks down how search results are shifting toward AI answers and virtual assistants, what “AEO” (Answer Engine Optimization) means for creators, and why the days of relying solely on keywords and backlinks are behind us. We dig into how brands and creators can build real authority, the growing role of human experience, and what it takes to stay visible when algorithms are doing the curating. If you’re creating content and wondering why views or traffic look different lately, this conversation will help you understand what’s happening, what’s coming next, and how to adapt without burning out or chasing every new trend. Key Takeaways Think beyond Google: ChatGPT, Perplexity, and Gemini are shaping the next generation of discovery, make sure your content lives where they pull from. Don’t block AI crawlers: Brian compared it to blocking Google. If AI tools can’t crawl your site, your content won’t appear in their answers or citations. Focus on trust and authority: Experience, expertise, and credibility (E-E-A-T) matter more than ever. AI tends to favor content from proven, trustworthy voices. Use AI for data and gap analysis: Let AI analyze your content performance and surface opportunities you might miss, from untapped questions to new topic clusters. Keep humans in the loop: AI is great at summarizing, but humans create the fresh ideas that move things forward. Diversify your discoverability: AI pulls from everywhere, social, blogs, video, and podcasts, so focus on visibility across platforms rather than ranking on one. Resources Brian Piper: brianwpiper.com Book: Epic Content Marketing by Joe Pulizzi and Brian Piper Brian's Podcast: AI for U Follow Brian on LinkedIn: linkedin.com/in/brianwpiper Schema.org --------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Audio Myths Busted! Laura Davidson on Gear, Growth, and Getting It Right	05 nov. 2025	00:56:41
Bad audio is one of the fastest ways to lose an audience, no matter how great your content is. But sounding better doesn’t have to mean buying piles of gear or learning how to mix audio like a pro. This week, I’m joined by Laura Clapp Davidson, musician, content creator, and market development manager at Shure, who knows exactly how to make creators sound their best. Laura explains how to simplify your setup, fix common mistakes, and pick the right mic for your space and budget. We talk about everything from the basics of guest audio prep to the myths around shotgun mics, boom arms, and USB vs. XLR setups. Laura also shares her approach to starting a podcast, managing sound on the go, and what she’s most excited about in the future of creator audio. If you’ve been putting off upgrading your setup, this episode might just convince you it’s time. Key Takeaways Your mic doesn’t need to break the bank: Great sound is about positioning and setup, not price tags. Headphones matter: Always use wired headphones to avoid echo and delay (sorry, AirPods fans). Mic placement beats editing: Get close to the mic; fixing bad audio later only goes so far. Prep your guests: A quick checklist for mics, headphones, and background noise saves hours of editing later. Invest in you: Good audio is a long-term asset. Buy gear that will last, not one you’ll replace next year. Resources Laura Clapp Davidson: lauraclapp.com Podcast: Song 43 and TMI (The Music Industry) — tmiwithlaura.com Shure Microphones: shure.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How to Stand Out in the Feed: Visual Marketing That Actually Works	29 oct. 2025	00:56:43
Let’s be honest, most of us aren’t designers. But in today’s feed, visuals can make or break whether your content gets noticed. This week, I’m joined by Jim MacLeod, creative director, marketing strategist, and author of The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals, to talk about how creators can craft scroll-stopping visuals without needing a design degree. Jim shares how to build a consistent, recognizable brand identity across platforms, why color and typography matter more than trends, and how to use AI and design tools to simplify the creative process. We also discuss balancing experimentation with consistency, considering when to try something new and when to stick with what’s working. If you’ve ever stared at a blank canvas wondering how to make your graphics pop, or felt like your feed looks like everyone else’s, this episode will help you rethink how you approach visual marketing. You’ll walk away with practical, no-fluff advice for creating visuals that connect, convert, and keep your brand memorable. Key Takeaways Consistency beats complexity: A recognizable look builds trust faster than any trendy effect or template. Your visuals should tell a story: Every image, color, and font choice should reinforce who you are and what you stand for. Don’t chase trends: own your style: Experiment, but anchor your brand in a consistent visual foundation. AI can’t replace taste: Tools like Canva, ChatGPT, and MidJourney help speed up design, but your creative direction still matters. Good visuals guide attention: Every post should have one clear focal point, whether it’s text, an image, or your face. Stay consistent across platforms: People should recognize your style, even when your logo isn’t visible. Resources Jim MacLeod: jim-macleod.com Jim’s Book: The Visual Marketer: How to Stand Out with Smarter Design ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Are Conferences Worth It for Creators?	15 oct. 2025	00:56:53
Conferences can be pricey, but are they worth it for creators? Paul Gowder joins me to share how in-person events can transform your business, your network, and your confidence. ---------------------- If you’ve ever stared at the price tag for a conference ticket and thought, “Do I really need to go?”, this episode’s for you. Between the travel, hotel, and time away from work, it’s a big investment, but one that might just change your business. This week, I’m joined by Paul Gowder, founder of PowWows.com, who’s spent over 25 years building community both online and in person. Paul shares what he’s learned about finding real ROI at conferences, not just from the sessions, but from the conversations in the hallways, the introductions over coffee, and the long-term relationships that come from showing up. We dig into how to choose which events are worth it, how to prepare so you’re not wandering aimlessly, and the secret to making every trip pay off long after you’re home. Whether you’re an introvert looking to make your first conference count or a seasoned creator who wants better results, this episode will help you show up strategically and walk away with more than just a tote bag. ---------------------- Key Takeaways Find your people, not just the speakers: The sessions are great, but the community you build is what lasts. Look for structure: Conferences that include table talks or networking sessions make connecting easier. Invest in yourself: The right event can lead to opportunities that pay for themselves. Prepare with purpose: Know who you want to meet, what you want to learn, and what value you can offer. Follow up fast: Message new contacts within a few days while the connection is still fresh. Consider volunteering: It’s a great way to save money, gain access, and meet more people. ---------------------- Resources Paul Gowder: paulgowder.com and powwows.com Conferences mentioned: Ecamm's Creator Camp Lou Mongellos Momentum KIT's Craft & Commerce Social Media Marketing World Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	The Dark Truth Behind AI Development	11 oct. 2025	00:56:47
We’ve all heard about the exciting side of AI: new tools, faster workflows, and creative possibilities that seem endless. But there’s another side of this technology that doesn’t always make the headlines. The one that’s darker, riskier, and potentially dangerous for small businesses and creators like us. This week, I’m joined by Ramon Ray, speaker, entrepreneur, and Bitdefender’s Small Business Ambassador. Ramon’s spent years helping entrepreneurs protect their businesses while building powerful personal brands. In this episode, we unpack what’s really going on behind the scenes with AI development, from the rise of deepfakes to the new wave of cyber threats, and how you can stay one step ahead. Summary Ramon shares real-world stories of scams, hacks, and impersonations that are becoming more sophisticated thanks to AI. We talk about how creators and small business owners can protect themselves without becoming paranoid, what cybersecurity tools are worth using, and why awareness and simple systems can make all the difference. We also explore how the same technology that enables AI-driven attacks can be used for good, how to build trust with your audience in a world of fakes, and why strengthening your personal brand might be the best form of digital armor. It’s a practical, eye-opening conversation about how to stay smart and secure while still showing up online. Key Takeaways Awareness is your first defense: The biggest risk is assuming you’re safe. Vigilance and small daily habits prevent most attacks. AI raises the stakes: Deepfakes and voice cloning are real threats. Set up verification systems and “safe words” for family, clients, or teams. Keep your business a hard target: Use two-factor authentication, strong passwords, and cybersecurity tools like Bitdefender on all devices. Train your audience, too: Teach clients and followers what real communication from you looks like to prevent scams and impersonation. Protect your brand presence: The more consistent and recognizable your voice and visuals are, the harder it is for bad actors to fake you. Balance visibility with safety: Share authentically but thoughtfully—delay travel posts, keep some details private, and post smart. Resources Ramon Ray: zoneofgenius.com Bitdefender: bitdefender.com Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	How to Turn Live Streams into Non-Stop Lead Generation	08 oct. 2025	00:59:31
Ever gone live and wondered if anyone was actually watching? Or maybe you’ve been showing up week after week and thinking, “Okay… but how do I turn this into real leads and clients?” This week, I’m joined by my friend Tanya Smith, video strategist, business coach, and creator of the Stream Like a Boss framework. Tanya knows exactly how to turn your live streams into steady, sustainable revenue, and she does it without losing the fun or authenticity that makes live video so powerful. If you’ve ever found yourself staring at an empty chat window or wondering what to say next, you’re going to love this conversation. Tanya shares practical systems for building connection, creating offers that feel natural, and using live video as a lead-generating engine for your business. Key Takeaways Your audience comes first: The more you focus on serving, the easier it becomes to show up consistently. Consistency creates credibility: Regular live streams build the trust that turns casual viewers into clients. Reverse-engineer your content: Start with your offers, then plan live topics that naturally lead to them. Engage beyond the broadcast: Reply to comments, follow up on DMs, and treat replay viewers like they’re live. Likes don’t pay the light bill: Focus on meaningful engagement and conversions, not vanity metrics. AI should support, not replace: Use it to save time, but your real advantage is your voice and experience. Resources Tanya Smith: streamlikeaboss.tv Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Ecamm Workshop Special: Where to Post & How to Stand Out with Video	15 sept. 2025	01:18:46
This week’s episode is a little different. A couple of weeks ago, I hosted a four-part live training series called 'Social Media for Video People' with my friends over at Ecamm. We spent an entire week breaking down how creators can save time, use smarter tools, and show up with confidence on video. And since this last workshop fell right on my normal Friday slot, I decided to bring you along for the ride. In this session, we tackled one of the biggest questions creators wrestle with: *where should I be posting my videos, and how can I stand out once I do?* We dug into the strengths of different platforms, how to think about repurposing content without burning out, and the little things that make your videos thumb-stopping in a crowded feed. If you weren’t able to join us live, this replay gives you the full training so you can apply the same strategies right away. And if you’d like to catch the other three workshop days, covering planning, creation, and promotion, you can watch them all over on my YouTube channel. Key Takeaways Instagram vs. TikTok vs. YouTube Shorts: Each has a different culture. Learn how to shape your video so it feels at home on the platform. Stop the scroll: Strong visuals, bold captions, and clear hooks are what grab attention in the first few seconds. Double up with email + social: Social brings people in, but email keeps them connected. Pair them for bigger impact. Growth without burnout: Build systems and repurpose smartly so you’re consistent without running yourself ragged. Resources Workshop Replays on YouTube: Day 1: Social Strategy for Video Creators Day 2: How to Use AI for Video Graphics & Social Content Day 3: AI for Editing & Repurposing Video Like a Pro Check out Conor Brown at VacationKingdoms.com Grab some popcorn and visit Katie's personal podcast: TheVHSClubPod.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	AI or Community: Where Should Creators Focus?	03 sept. 2025	00:54:51
Everywhere you turn, creators are talking about AI. Should you be leaning into tools that save you time, churn out content, and help with workflows? Or should your energy go into building real relationships and community that lasts? That’s the big question Conor and I tackled this week with our friend Paul Gowder of PowWows.com. Paul has been building thriving online communities since before AI was even on the radar, and he’s quick to point out that the smartest path forward is learning how to use both together. In this conversation, we wrestle with the balance: how to let AI assist without losing your personal voice, how email can be more than a broadcast channel, and why community is the thing that keeps creators relevant no matter what tech comes next. If you’ve been wondering whether to spend more time testing AI tools or strengthening the connections you already have, this episode will help you see where to put your focus. Key Takeaways Community isn’t about size: Ten engaged people in your living room beats ten thousand ghost subscribers. Email builds deeper connections: Write like you’re talking to one person, not shouting at a crowd. Treat your newsletter as real content: Don’t just blast links. Make it valuable on its own. Invite replies and interaction: Polls, trivia, and questions make people feel part of something. Then respond when they do. AI is a helper, not a replacement: Use it to organize your thoughts or clean up drafts, but always add your own tone and stories. Don’t force community: Start by treating your audience like they’re already part of something. The structure (Facebook group, Circle, etc.) can come later. Resources Paul Gowder: powwows.com Paul’s new free creator community: onthewaycommunity.com Conor Brown: vacationkingdoms.com SEPTEMBER 2-5TH: Free Video Creators Workshop: jeffsieh.com/workshop ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	5 AI Tools We’re Using Right Now to Create Faster & Smarter Content	01 sept. 2025	00:55:41
Ever buy a “miracle app” that promised to automate your business, write your copy, and maybe even walk the dog… only to have it end up collecting dust in a folder called Someday? Same here. That’s why this week Conor and I are comparing notes on the AI tools that actually stuck. These are the ones we’ve folded into our real workflows, the tools saving us time and keeping us sane when the content calendar feels relentless. From editing podcasts into social clips to spinning up client portals in minutes, these five tools are pulling serious weight in our businesses. We talk about Descript’s new AI B-roll, what feels different in ChatGPT 5, smart ways to chain prompts for images, why Notion + Notion AI is so versatile, how MidJourney’s video option is sneaking into our thumbnails, and where Perplexity and NotebookLM fit into our research and SOP systems. If you’ve wondered which AI apps are worth your time, you’ll find some solid answers here. Key Takeaways Descript remains our editing hub: Upload the recording, use Find Clips for cold opens, and try the new AI-generated B-roll right in the editor. ChatGPT is our daily driver: We use it for planning, drafting, brainstorming, and research. The new 5.0 update makes it noticeably faster and more direct, which keeps our workflow moving smoothly. Prompt chaining beats giant prompts: Build images step-by-step—create the base, then layer in overlays, text, or tweaks for more consistent results. Notion + NotionAI: Spin up client portals, SOPs, and shared databases quickly. The Save to Notion clipper and mobile share sheet make it easy to stash articles and ideas on the fly. MidJourney’s new video option: Great for animated thumbnails, email GIFs, or short loops. NotebookLM for SOPs and team queries: Upload docs or transcripts, then let teammates search only your materials for answers. Keeps systems tight. Resources Check out Conor's Vacation Kingdoms Conor's 60-day Content Challenge on Instagram My Toolbox, which includes all the tools we talked about! The Ultimate AI Tool for Beginners: Magai (affiliate) ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Facebook Ads in 2025: AI Tools, Tiny Offers & Winning Strategies	26 août 2025	00:55:54
Join us for a high-impact conversation with Amanda Robinson, Meta Certified Lead Trainer and founder of The Digital Gal, as we break down what’s working, and what still needs a human touch, in Facebook advertising for 2025. Amanda shares how Meta’s AI-powered Advantage+ tools are reshaping the way small businesses run ads, from generating creative variations to expanding targeting. She explains where these features help level the playing field and where advertisers still need to step in and babysit campaigns. We also explore how to structure budgets, when boosting a post makes sense, and how to move into Ads Manager for more control. Amanda walks us through practical strategies for testing tiny offers, building email lists, and balancing automation with authentic creative. Whether you’re brand new to Facebook ads or ready to refine your funnels, this episode offers clarity and strategies you can put into practice right away. Key Points: How Meta’s Advantage+ AI tools work and where they still fall short Why creative assets now play a bigger role in ad performance Boosted posts vs. Ads Manager: when to use each Smart budget strategies for small businesses How to build effective tiny offer funnels with Facebook ads Using reach, traffic, and retargeting campaigns in the right order Tips for growing your email list with lead ads that attract quality subscribers Resources: Amanda Robinson – The Digital Gal – thedigitalgal.com Connect with Amanda on Facebook – facebook.com/thedigitalgal Paul Gowder - paulgowder.com and powwows.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	From Burnout to Balance: What We Learned from These 2 Business Books	25 août 2025	00:57:12
In this episode, Conor Brown joins me to share the biggest lessons we pulled from two impactful business books that tackle burnout, balance, and what it really means to build lasting success. We break down the key takeaways from Lean Learning by Pat Flynn and The 5 Types of Wealth by Sahil Bloom, exploring how creators and entrepreneurs can shift their mindset, set priorities, and focus on what really matters. From the dangers of information overload to the importance of defining wealth beyond money, these books offer a roadmap to help you create with purpose and avoid burnout. We also share our own reflections on applying these lessons in real life: setting boundaries, finding community, and designing workflows that leave space for creativity instead of constant hustle. If you’ve ever felt overwhelmed by the grind, this episode is full of ideas and encouragement to help you recalibrate. Key Points: The risks of chasing every new idea without a clear learning framework Why defining wealth goes far beyond financial success How to recognize the early signs of burnout and pivot before it’s too late Practical ways to build systems that prioritize focus and balance The role of community and accountability in sustaining creative work Our personal takeaways from applying these lessons in our own businesses Resources: Lean Learning by Pat Flynn – Available on Amazon The 5 Types of Wealth by Sahil Bloom – Available on Amazon Conor's Vacation Kingdoms – vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	Creator Networking Tips: From Mega to Micro Conferences	20 août 2025	00:58:34
Join us for a thoughtful conversation with Katie Fawkes, Director of Marketing at Ecamm, as we explore how creators can make the most of networking opportunities, whether at large industry conferences or intimate local meetups. Katie shares how being intentional with your time, energy, and goals can transform any event into a meaningful connection-building experience. From navigating the overwhelming pace of mega conferences to embracing the relationship-focused nature of smaller gatherings, she offers practical advice for choosing the right events and showing up prepared. We also unpack the importance of following up after meeting someone new, creating systems to stay connected, and finding ways to contribute value to your network year-round. Katie’s insights will help you turn conference handshakes into genuine, lasting relationships that can support your creative and business growth. Key Points: Deciding between large conferences and small gatherings based on your goals Preparing intentionally before attending events to maximize your experience Strategies for building and maintaining genuine connections The role of follow-up in nurturing new relationships Finding ways to contribute value to your network consistently Resources: Creator Camp 2025 Connect with Katie on LinkedIn! Join Katie and Nat at The VHS Club! (they rate movies with potatoes btw) Check out what Paul has going on at paulgowder.com and onthewaycommunity.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
	AI Workflows Made Simple: Voice, Code, and Content Automation	18 août 2025	00:57:43
Today, AI consultant and creative tech specialist Ian Anderson Gray shares how to make AI workflows practical, approachable, and downright fun. Ian shares how his unique background as a professional classical singer led him to help entrepreneurs and teams adopt human-centered AI with confidence. We cover everything from voice-powered prompting to automation tools that connect your favorite platforms, plus coding without the headache using emerging “vibe coding” methods. Ian walks through real examples from his work, like building calendar assistants, streamlining podcast production, and using AI as a “second brain” to organize ideas. He also shares his take on when not to use AI, the importance of transparency, and how these tools can help us be more creative rather than replace creativity. Whether you’re a seasoned techie or just getting started, Ian’s advice will help you start small, think strategically, and build systems that work for you. Key Points: Using AI as a collaborative partner for creativity and problem-solving Practical automation examples with n8n.io Simplifying code creation with “vibe coding” tools like Cursor and Claude Code Organizing research and SOPs with NotebookLM Prompting techniques that improve AI output and reduce frustration Why human oversight still matters in AI-powered workflows Resources: Ian Anderson Gray: https://iag.me Connect with Ian on LinkedIn Conor Brown – Vacation Kingdoms ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

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