Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I have chatted with a lot of you and I would say one of the biggest roadblocks I hear about is feeling embarrassed of making that transition to a content creator in the know those people you personally know might be judging you. But there comes a time where you just have to own it, and embrace the discomfort. Imagine if I let this stop me all those years ago, I would never be here telling you about my success and how being a full-time content creator is possible. So let’s chat about how you can get over your fears and finally stop caring about what others think about your journey.

Join the Creator Club - learn more about the membership here!

Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop

...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Today, we're diving into a topic that's been on my mind for a while now: My content creator hot takes. Yes, we're going to discuss some strategies and trends that are a bit controversial in the creator world. So, buckle up, this is going to be a fun one!

Join the Creator Club - learn more about the membership here!

Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop

...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I'm going to start this episode by saying, you do not need to be on every platform. Not only would that be super overwhelming, especially if you were just starting out, but also, not every platform is going to be the best place for you to reach your audience.

There are a lot of different platforms out there, but I feel like the main ones that are used nowadays are YouTube, podcasts, Instagram, TikTok, and Facebook. So, in this episode, we are going to break all of these down and really chat about how to choose the best one for you and your brand.

Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop

...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices

I know, I know - you already have so much on your plate with your business, the idea of adding one more thing to your strategy seems a bit overwhelming, but if email marketing isn’t in your current strategy, it needs to be! We talk a lot about growing your community on social media here on this podcast, but there is one major problem with social media - you don’t own those platforms. They could shut down at any time and you could lose everything you worked so hard to grow. That is why you should be sending over your followers and subscribers to your email list, so if something crazy happens one day and your social media platform of choice explodes, you have your core audience on your email list. Today we are going to be breaking down why email marketing is so important and how to grow your email list! Let’s do this!

Try out Metricool HERE!!!

Try out Humanz HERE!!!

Interested in my Notion Content Calendar? Click here!

If you have been a content creator for while, you have probably experienced the ebbs and flows of burnout. 2021 was actually one of the hardest years for me and if you follow my YouTube Channel, you probably saw the entire thing happen. But, you can prevent burnout by looking out for the signs and taking action - which is what we will be chatting about in today's episode.

Try out Metricool HERE!!!

Interested in my Notion Content Calendar? Click here!

Want to watch my most recent Plan My Instagram Content with Me video? Click here!

One of the biggest struggles that most content creators have when it comes to growing on Instagram is being consistent. I am one of them. Whether you’ve had a hard time being consistent because of burnout or maybe just because you don’t have a solid system in place, this video is hopefully going to help you work through some of those barriers. and get consistent on Instagram.

Interested in my Notion Content Calendar? Click here!

Want to watch my most recent Plan My Instagram Content with Me video? Click here!

In December of 2021, I gained just about 200 followers on Instagram, but in January of 2022, I gained over 1200 new followers. Did your jaw just drop? I know mine did when I saw my Instagram scale using this one effective strategy. If you want to learn more about how I was able to increase my growth rate on Instagram by 500% in one month ...then keep on listening my friend.

When you are looking at your online business role models - you might wish you already had their success - but honestly, most of the online business owners you see started from where you are right now - with a side hustle. Today, I want to go over my tips on starting and sustaining a side hustle.

Building a community is more than growing your following - it’s about creating something powerful, something your audience wants to be a part of. But why bother? Investing time into building a strong, online community is all about creating a real, long-lasting bond between you and your audience.

You have heard of the “know, like, and trust factor” right? ” This concept is the journey that your audience makes when they are getting to know you and your brand.

Let’s dive into my three community-building strategies that can help you create long-term success for your business by building the “know, like, and trust factor”.

Let’s play a game of truth or myth, ready? Here’s the statement: “it’s not possible to make a living as a content creator unless you have a ton of followers.” - That, my creator friends, is a myth. And today’s guest on the podcast, Kaya Marriot, has absolutely busted that myth. Kaya Marriot, aka ComfyGirlCurls, is a Vancouver-based creator with a deep love for storytelling and community. Starting as a Natural Hair blogger in 2016, aiming to help fellow Black women fall in love with their curls, her platform has not only expanded to share lifestyle content, beauty tips, and practical advice for fellow creators, but has seen her speak with Google at Vidcon Abu Dhabi, become a founding member of Pinterest Canada's Creator Class, and more!

In today’s episode of Creator Club, we’re diving deep into the strategies that Kaya used to grow her audience (slow and steady!) and to start working with brands, which led to her generating a revenue of over $70,000 with less than 10K followers. Tune in to hear her secrets!

Find Kaya Online:

Blog: https://comfygirlwithcurls.com/

Instagram: https://www.instagram.com/comfygirlcurls/

Creation Tips YT Channel: https://www.youtube.com/channel/UC3Vck7VMj066QQnCx87GhnQ

Lifestyle + Beauty YT Channel: https://www.youtube.com/c/ComfyGirlCurls

When it comes to Instagram growth tips, usually you’ll come across a laundry list of things you should be doing - engage more often, post twice a day, use certain hashtags - it goes on and on. But in today’s episode, I wanted to dive into the deeper strategies behind growth, that aren’t necessarily directly about creating - but instead about analyzing. We’re going to talk about the 3 main factors you need to be paying attention to in your Instagram Insights if you want to grow.

Interested in checking out our Instagram Audit service. Click HERE! It is only $89 and my team will provide you with an expert opinion on your Instagram strategy. It includes a detailed report card outlining my analysis of your profile, including where you’re winning, and where you can improve. It breaks down every aspect of a successful Instagram, including images, captions, hashtags, your bio, highlights, stories, and more. We can’t wait to check out your Instagram and help you reach your goals for 2022.

What if I told you you could grow by 300,000 new followers on Instagram in just one year by posting reels? Well, today's special guest just did just that. And I am so excited to be sharing this interview with you all today on the Creator Club podcast. I am interviewing Tina Lee from Of Leather and Lace on Instagram.

I spend a pretty penny on various tools and services that I use to help with growing and sustaining my business, but let’s not forget all of the free ways that have helped me drive traffic to my business organically over the years.

Interested in one of our audits? Click here!

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I see many creators throwing out the advice, "Consistency is key," but then they don't really provide much guidance on how to actually be consistent on social media. So, I want to walk you through my secrets to being consistent on social media and how that works in my weekly workflow.

Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop

...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices

“It’s too late to start a YouTube Channel.” “There are already people talking about my niche.” I don’t know the first thing about having a YouTube Channel.” Do these thoughts sound familiar? I am here to tell you to STOP talking yourself out of starting a YouTube channel, because... it’s not too late, there is only one YOU, and you can learn all the things you don’t know. This is actually the perfect time to start a YouTube channel - honestly, it’s probably easier to start and grow a YouTube channel now than it was when I originally started. Back then, people and businesses didn’t look at YouTube as a way to earn an income or market a product - that has dramatically changed now and it’s probably the best time to hop on the YouTube bandwagon. Today, I want to chat about why you need to finally start a YouTube channel. Let’s dive in.

Interested in one of our audits? Click here!

Trends on TikTok and Reels are constantly changing - and, if you’ve listened to any TikTok or Instagram growth advice lately, then you’ll know just how important following these trends can be to increasing your reach, and seeing explosive growth on your account. But, here’s the link about these trends: you can’t just straight up copy a trend when you come across it on your For You Page. You need to find some way to make it unique, make it engaging, and make it your own. That’s why in today’s episode, I’m going to be taking you through my strategy for making TikTok trends your own. This is truly the key to taking advantage of current trends, being able to batch a high volume of TikToks and Reels, and keeping your account active and growing. Let’s get into it!

Podcast Audio Referenced in this episode:

I bet you think about me by Taylor Swift: https://www.tiktok.com/@sociallykels/video/7042025031685262598)

As we now find ourselves in a new year, a lot of us are thinking of new ways we can grow and monetize our brands and one way a lot of folks are already doing this is through podcasting. As of April 2021, there were 48 million podcast episodes available to the world. 48 million. In this episode, I want to help you stand out from those 48 million episodes by sharing my tips on growing and monetizing your podcast in 2022. Let’s do this!

Notion Content Calendar: http://katiesteckly.com/notioncalendar

Podcast Audit: https://www.creatorlymedia.com/products/p/podcastaudit

Buckle your seatbelts, everyone, it’s the podcast you have all been waiting for - today I will be sharing my Instagram Strategy for 2022! I am laying it all out there. We will be chatting about the algorithm, post formats, mental health, and … we will be chatting about both my personal brand and my business, Creatorly Media. Two totally different strategies, exposed! Let’s do this!

As we make our way into the New Year, it’s time to reflect back on 2021 and make a plan for our brands and businesses for 2022. When doing an annual review, most businesses focus on the bottom line and how much money they made - but it should really be more than that. We should focus on our achievements and downfalls outside of finances too! Information is key when making a roadmap for your 2022 marketing plan. What worked? What didn’t? What will you change? What will stay the same?

When making your plans for 2022, you need to do a full year-end audit. Maya Angelou said it best, “You can’t really know where you are going until you know where you have been.” Here are a few things you should plan to evaluate from 2021.

Your messaging and language. 

Your connection with your audience. 

Your current social media platforms.

Your advertising and email marketing.

...and your overall happiness with what you have achieved.

You might be surprised by the results!!!

Building an online presence across multiple platforms is an important part of growing a brand on social media, but one word you need to keep in mind going into 2022 is balance. Balance is actually our word of the year for 2022, so it’s definitely on our minds when making decisions for our business and social media strategy. Some brands choose one social media platform and go all in, while others try to be on every platform. But honestly, neither route will give you the results that a well-balanced strategy can provide.

Today, we are going to dive into choosing the proper platforms, how to create a cohesive strategy on all platforms, and the tools you need to balance it all! Let’s get into it!

This episode of Creator Club is recorded and edited using Podcastle.ai! Thanks Podcastle for sponsoring the show.

If Reels aren’t already a part of your Instagram strategy - it might be time to rethink your plan going into 2022. But, there is more to it than that … you can’t just post to post, beyond just having Reels in your overall strategy - you also need to create a strategy for the Reels themselves. We talk a lot about repurposing here - which includes reposting your TikToks to Instagram as Reels and visa vera. But is that actually the right call? Does reposting TikToks still work? Are Reels developing its own set of trends, strategies, etc. that we should consider when posting? Let’s find out!

This episode of Creator Club is recorded and edited using Podcastle.ai! Thanks Podcastle for sponsoring the show.

Do you want to attract your target audience and grow on Instagram - a consistent brand is the first step to any successful Instagram strategy. Today, I want to cover the basics on how to create a cohesive brand on Insta, let's do it!

Creatorly Media YouTube Channel and Instagram here.

Back to Social Workshop here!

Do you need a niche Podcast Episode here!

This episode of Creator Club is recorded and edited using Podcastle.ai! Thanks Podcastle for sponsoring the show.

You might think that because the platform has been out for a few years, it might be too late to grow or become "TikTok famous" ... but it's not.  It’s all about putting in the time to learn about the app and taking the time to post. Well, you have already taken one big step by listening to this podcast, let’s get into it!

Ultimate Guide to TikTok YouTube Video here!

Follow my personal channel here and check out the Creatorly Media YouTube Channel and Instagram here.

Try out Descript for free! https://www.descript.com/overdub?utm_source=creator&utm_medium=social&utm_id=creatorclubpod - thanks to Descript for sponsoring this episode!

Can you even “kill” a social media platform … I’m not sure, but I definitely came close. I might have almost destroyed my YouTube Channel, but honestly … It almost destroyed me first. Almost killing my YouTube channel was actually very essential for my personal growth. Let me explain … 

If you have been following me for a while, you know I go through the occasional existential crisis (and in case you’re unfamiliar with the term “existential crisis,” it means - moments when individuals question whether their lives have meaning, purpose, or value, and are negatively impacted by the contemplation). 

Keep listening for more!

Follow my personal channel here and check out the Creatorly Media YouTube Channel and Instagram here.

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Your first 1000 YouTube subscribers are going to be the hardest to obtain, once you cross that threshold, I promise things will start to feel a little bit easier. Okay - let’s be real, YouTube never feels easier - but, each and every subscriber will be easier to get than your first 1000.

Why are these early stages so difficult for growth? It’s because YouTube doesn’t know anything about you or your content yet. In the beginning, it’s like making your very first impression with someone; you don’t know each other yet, your background, your personality, or your expertise - all of that stuff you still need to share, and prove. You’ve gotta built trust.

Once you built that “trust” with the algorithm, it will start to recommend your videos more and more, which will help to grow your audience.

So today’s podcast, I really want to share with you five steps that will help you reach your first 1000 subscribers the right way, building trust with the platform (and your viewers) in a way that will help you grow more in the long term.

Grab the Content Creator Starter Kit here 👇

https://katiesteckly.com/starterkit

Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop

...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices

Though things have definitely changed over the last year, hashtags are still an effective strategy to get more eyes on your posts and profile. However; how you use them could make or break your strategy. This ultimate guide to hashtags will hopefully give you a better understanding of hashtags and how you can use them to build a community, increase your engagement, and yes … get more followers.

Need an Instagram Audit? Let us help! Click Here

and check out the Creatorly Media YouTube Channel and Instagram here.

Have you been wanting to start and grow a brand on Instagram, but decided against it because you don’t want to show your face? There are a lot of reasons someone might not want to show their face on their Instagram - maybe you don’t have the time to take photos of yourself that stay on brand, or maybe you’re just a little shy and lack the confidence - but no matter the reason, it’s 100% possible to grow a brand on Instagram without showing your face - so what are you waiting for? Grab your pen and paper or preferred note-taking device - and keep listening!

Meredith Hill once said, “When you speak to everyone, you speak to no one.” The goal of having a business or brand is reaching someone, right? But if you're not clear on your main purpose and mission - how do you know who you’re trying to reach? If you are ready to get some clarity, keep on listening! 

Being productive helps us prioritize tasks, be efficient with our time and resources, and at least for me - keeps my mental health in balance. Paul J. Meyer, who many consider to be the founder of the self-improvement industry as it exists today said - “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” If you are ready to commit and save yourself a lot of time and stress, keep on listening!

We chat a lot about building your brand or business online, but what about a personal brand? What if you are trying to build a brand that is centered around you? Here is a quote by the ever so popular Gary Vaynerchuk, “Documenting your journey versus creating an image of yourself is the difference between saying “You should…” versus “my intuition says…”. Get it? It changes everything. I believe that the people who are willing to discuss their journeys instead of trying to front themselves as the “next big thing” are going to win.” 

Gary is actually the perfect example of a personal brand - most of us know of him for his advice about social media and entrepreneurism, but did you know he was first known as a wine critic who expanded his family's wine business? But he is now more known for his work in digital marketing and social media.

If you want the formula for personal brand success, stick around and grab your pen and paper - because I’m going to tell you exactly how in this episode!

get access to our content planning workshop here!

and check out the Creatorly Media YouTube Channel and Instagram here.

Thank you to Krisp for sponsoring this episode!

Try out Krisp today! https://krisp.ai/?ref=creatorclub

90 million. That is the number of people that listen to or watch podcasts at least once a month.  You obviously like listening to podcasts, since you’re here - but have you ever thought about starting your own podcast? Not only can podcasts provide you with a creative outlet, but they are also a great way to grow your brand or business. Today, I want to provide you with a step-by-step guide on starting a successful podcast. This episode is going to be jam-packed with helpful tips, so I would grab a notebook because this is going to be a good one!

Thank you to Krisp for sponsoring this episode!

Try out Krisp today! https://krisp.ai/?ref=creatorclub

One of the possible revenue streams for influencers or content creators is brand collaborations - but how? You might feel pumped about securing brand deals until you sit down at your computer and realize you have no idea where to start; how do you get brand deals, what should I charge, how do I know if they’re legit … don’t worry, I got your back!

In the past, when a child was asked "what do you want to be when you grow up" - you heard things like doctor, teacher, astronaut, or firefighter - which are all still on the list of some children's potential "grown-up" careers - but now you start hearing things like, Influencer, YouTuber or Podcast Host. It's natural that people are becoming increasingly curious about how to become an influencer, as it can be a great form of revenue and appear very glamorous from the outside looking in - but no one said it was easy. It can be a difficult task - which is why I want to share everything you need to know about the 2021 approach for being an Instagram influencer.

Shhh… 🤫 I have a secret to tell you. There are so many lessons and hacks I have learned over the years while being a Social Media Manager, and I am now realizing how much I would have benefited from knowing all of these “secrets” from the very beginning. But alas, I have learned and developed my social media management skills over time and today, I want to share with you all of the secrets so that you can apply them to your own Instagram and business starting today! 

I am about ready to spill the tea on a content planning strategy that will change your Instagram life. ☕ I am not even joking!

But, before we dive in ...

I wanted to share a very exciting announcement with you: Creatorly Media is hosting our first-ever workshop this fall! Back to Social is your chance to get back on track with your Instagram goals for 2021 and crush it in the fourth quarter of the year. After a summer of relaxing, fall is the perfect time to get your content strategy back in order to finish out the year strong. In this one-hour-long workshop, we're going to be getting you up to speed on the latest Instagram growth strategies and walking you through our signature content planning process. With your registration, you'll get a copy of our Content Calendar template, which we'll walk you through filling out in the workshop - plus, an Instagram Strategy workbook, and 10 of our custom Canva templates that you can use to create all the content we plan together in the workshop. The workshop will be live on Saturday, September 11th at 10AM EST with a follow up Q&A later in the afternoon at 3pm EST - and don't worry, if you can't make it live, because everyone who registers will get access to the replay indefinitely after the workshop. If this sounds exciting to you - we can't wait to host you at our first-ever live workshop, you can register by clicking here - you'll get the hour-long workshop, the follow-up Q&A, the workbook, the content calendar template, and the Canva templates all for $85!!! 👏👏👏

Regarding the content planning strategy will change your Instagram life, let’s break this content planning strategy into 4 easy to follow steps!

⬇️⬇️⬇️⬇️

Step 1: Brainstorming Sesh

With our Creatorly Media Instagram Content & Strategy package, we sit down with our clients for a one-hour strategy meeting to discuss their goals, get a sense of their brand & voice, and get an idea of what they would like to share with their audience in that given month - but when you are doing this on your own, I think it’s important to have a “strategy meeting” with yourself.

Step 2: Identifying your Goals

It’s now time to take that information from your brainstorming sesh and figure out how that translates into an effective Instagram Strategy that will help you achieve the goals you early decided were important for you this month.

Step 3: Plan your content pillars

Creativity thrives under constraints, so this step in this strategy process is very important. It’s time to break down your niche into subtopics or what I like to call - pillars.

Step 4: Create the content calendar

Now that you have a general sense of the balance between the different types of posts you are going to use in your strategy, it’s time to build out our content calendar. You will actually get access to a free 90-day content calendar in the workshop so that you can plan your content for a full quarter.

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | This is maybe cringey to say, but my proudest accomplishment is that I am a full-time content creator. This honestly was always my dream job. I was an awkward 12-year-old when I first started my YouTube channel, and of course, it’s grown and changed a lot over the years, but one thing never changed: I was determined to do whatever it takes to make this work for me.

Now, I know a lot of y’all are working towards being a full-time creator as well - but at the moment, you’re most likely a full-time something else. And unfortunately, it’s not viable for most people to up and leave their job to focus on making content full-time. And look, I would not advise that, actually. It’s probably not going to be the most responsible move. So instead, you need to find ways to balance being a full-time whatever AND creating content, and creating enough content, consistently enough, that you grow an audience that can support you as a full-time creator.

I’ll be honest; I’ve never actually worked a “corporate job,” as an adult - but I do know what it’s like to balance content creation with other work. I started really focusing on creating content when I was a full-time student - I was doing a more-than-full course load, working a part-time job, doing extracurriculars, and making multiple YouTube videos per week. (They weren’t necessarily good videos, but hey - I was trying)

When coming out of university, I worked as a freelancer doing videography for weddings and even real estate. No matter what I was doing, in my spare time, I was working on building my own content creation business. Eventually, I grew my freelance work into an agency, Creatorly Media - with a team that works with our clients. So even now - I’m a small business owner, and a content creator - and now, I’ve started another brand on the side (my van life vlog channel) in addition to my YouTube channel, podcast, and Instagram.

All of this is to say - while I’ve technically never balanced an “adult full-time job” with being a content creator - I’ve certainly had times in my life where I have a lot of different things going on, and I’ve learned ways to prioritize content creation in the midst of all that.

Over the years, while working on this, I developed a few strategies that I think will help you grow as a content creator while balancing a full-time job. So let’s get into it!

Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop

...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices

Have you ever struggled with coming up with content ideas for Instagram? We have all been there! It is very intimidating staring at a blank document, but there is a very simple solution to this problem - Content Pillars. Developing content pillars can help you stay organized, be more consistent for your audience, and ignite your creativity. Content Pillars really form the foundation of your overall content strategy. We like to think of content pillars as more of the intersection between your goals as a business and what your audience would find valuable. Keep listening to learn more!

I launched my new Instagram account for my social media content creation agency, Creatorly Media, on June 3rd, 2021 - and now, as I record this on August 11, 2021, we've just hit 1700 followers on the account. Right now, the Creatorly Media account is growing at a faster and more reliable rate than my own personal account which was originally the driving force behind this business, and today I want to tell you why that's happening. Specifically - how I was able to get the Creatorly Media account to hit 1000 followers within a month of launching - and how we're on track to hit 2000 before the account hits 3 months old. This strategy will work best for you if you're also trying to grow a business or brand account, and even if you're growing a personal brand or influencer account, I think you'll find some helpful nuggets throughout this episode that will help you augment your growth as well. Don't hit that pause button - and let's get into it!

Over the years I’ve spent making Youtube videos, I’ve met so many friends and acquaintances that tell me “I think it would be so fun to start a YouTube channel, I just don’t think I could do it.” 

Can you relate? Have you ever found yourself saying that?

You have no idea how discouraging I find that response.

I want you to start a YouTube channel, heck, I want everyone who’s ever thought to themselves that they might like to start one, to start one. I honestly believe that everyone has something they can gain from it - it might not be a large audience or fame or fortune, but it could certainly be improving in their skills, finding a like minded community, or gaining confidence. 

So why do so many people who have an interest in this platform have hesitations about starting it? I asked my Instagram audience if they had ever thought about starting a YouTube channel and over 80% said they had. Then, I asked them why they hadn’t started yet. 

In this episode, I want to tackle the top 5 fears potential creators have when they are considering starting a YouTube channel, and I’m going to tell you exactly how you can move past them and start creating those videos you’ve thought about making for so long. 

As mentioned in the episode, you can sign up for the waitlist for our first-ever content batching workshop at www.creatorlymedia.com/workshop

In the current digital marketing landscape, there are a million and one ways that you can choose to promote your business online. Between all the big social media platforms, to content like YouTube, or blogs, it can honestly feel like a "choose your own adventure" book that has no clear ending. My team and I have worked with dozens of small business owners that are uncertain about how to approach content marketing, where they should start, and which platforms they should focus their time one - especially when you have limited time to invest in online marketing. In this episode, I want to share one approach to digital marketing that I think will help save you time, allow you to grow, network, make sales, and establish yourself as an expert in your field - all by using one platform, and that is: starting a podcast.

Keep on listening to hear my step-by-step strategy for using a podcast as the backbone of your content marketing strategy. And in case you're already feeling intimiated: don't worry, we're going to talk about how you can do this as a total beginner that doesn't know anything about audio editing, microphones, or RSS feeds. Let's get into it!

Sign up for our workshop! www.creatorlymedia.com/workshop

Here's the honest truth: if you want to grow your online presence, on any social media platform, the hardest part is going to be creating enough content to get noticed, and doing it on a consistent basis. Over the years of working in social media marketing, chatting with clients or folks that I've done coaching with, the trend that seems to be present among pretty much much every creator or online entrepreneur is that they'd like to grow their following online quickly, but they don't have a lot of time to invest in content creation. And this is the ultimate problem, because you need to publish a lot of content over a long period of time to grow, and it takes a lot of time to create content - or does it? Okay, yes, it does take time to make good content, but there are some strategies and processes that you can use to make everything more efficient. And that's exactly what we're going to do a deep dive into in this episode.

Let's talk analytics. Trust me, I know it can sound totally boring, and if you're like me you might resist looking at stats because you get into being a creator expressly because numbers were not your thing - but here's the deal: understanding your Instagram insights can be a huge benefit to your and your growth. Even though the conversation about insights and the algorithm often sounds like it's a case of creators versus our robot overlords, the truth is much less scary and a lot more boring. Your Instagram insights are simply a reflection of how your audience is responding to your content. Your Insights are a direct reflection of how your audience responded to your content, whether it was engaging and therefore whether the algorithms pushed that content to more of your audience or if it more or less stayed among only your die-hard fans.

If you have spent any time on Instagram in the last couple weeks, then undoubtably you've come across the news that Instagram is changing! I know, it sounds so scary, and frustrating - but changes are a natural part of the evolution of any social media app, and while it might seem overwhelming at first, they will eventually feel second-nature. For example, remember when Instagram stories were introduced? Creators and businesses felt uncertain about the change, but now stories are the most popular feature of the app! The point is, you don't need to feel overwhelmed or intimidated, because we're going to walk through all the major changes coming to Instagram, as announced by the head of Instagram himself, Adam Mosseri, and how they are going to help you grow.

As you're growing your business, chances are you will eventually reach a point where you realize you need help with your social media management. Even if you started off as a solo-preneur who ran everything from your bookkeeping to the business TikTok, eventually there will come a point where you just simply don't have the time anymore. For entrepreneurs passionate about social media, this can be a hard transition, but a very important one. When it comes to succeeding and scaling your business further, you've really got to focus your time in your areas of genius - the parts of your business that only you can move the needle on. And, most likely, social media will not fall into that category.

So, you need help with your social media management, you're ready to delegate, and you find yourself at a fork in the road. Should you outsource, maybe to an agency or a freelancer? Or, should you hire internally, and add either a full-time or part-time social media manager to your team? Both choices have advantages, and disadvantages, and in this article we're going to walk you through the three main categories of consideration, and how both options stack up. These categories are: systems, expertise, and cost - in my view, these are the three main areas where outsourcing and hiring differ. When it comes down to it, both of these options can be great, and offer wonderful results for your buisness, but it's important to understand how they can offer a different experience, and to figure out which experience is going to work the best with your style as an entrepreneur.

And finally, before we dive into the comparisons, as a personal disclaimer: obviously, I am the owner of a social media content creation agency. So, I'm going to be a bit biased in my reccomendations - however, I have also have had experiences with clients where I knew that hiring internally probably would have been a better option for them, and so we parted ways because of that. Yes, of course I would love for your to hire Creatorly Media to produce your Instagram content and beyond - but if you're truly in a position where hiring a social media manager internally would be the better choice for you, I'm going to be honest with you and tell you that's the case. So with that being said, let's get into the discussion: when you're looking for social media help should you hire internally, or outsource?

Over the years since it's release in 2010, Instagram continues to get more and more complex all the time with different ways to post and browse content on the app. This leaves a lot of content creators, especially beginners, confused about which kind of content to create, when, and why. From feed posts, to Reels, to stories, and IGTV - there are so many ways to reach your audience on Instagram, and each of these different formats have advantages and disadvantages for how they generate reach, engagement, and convert followers into true fans. In this blog post, I'm going to give you the ultimate guide to all of the 5 main types of Instagram posts, what their benefits and disadvantages are, and how they should fit into your content strategy for growth!

Reels are a powerful tool not only for entertaining your current audience and showing them a fun, more relatable side to yourself, they are also a powerful tool for discoverability. This is why in this episode, I want to go into detail with you about how to use Instagram Reels to grow your business - TikTok and Reels are such personality-based platforms, they're often used by regular people sharing funny or interesting moments, so how can they be utilized by a brand or a business? It may seem impossible but I promise you it's definitely in reach for you and your business and I'm going to tell you how.

Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Honestly, it was only really in 2023 that I "saw the light" when it comes to digital products. I really started experimenting with digital products in 2022 - before that, I really hadn’t ventured into the space. However, my digital product strategy wasn’t very - well, strategic. I sort of was just making products here and there and seeing what stuck. But over the last year, throughout 2023, I learned a lot about how if you just simplify your offering and make sure that it will be actually useful to your community, you will see a change in sales.

Today I am excited to share how I went from $0 in digital product income in 2021, to $80,000+ in the last two years in digital product sales, and how you can implement the same strategies to make digital products a part of your income streams as a creator.

Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop

...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices

We all know that engagement is an extremely important indicator of a successful Instagram strategy. An Instagram account that has a ton of followers, but no real community, isn’t actually going to be useful for marketing at all. Whether you’re growing your account in order to sell your own products, or because you want to be able to do brand collaborations and market products for other companies, having a high engagement rate is essential to making those goals happen.

But how do you generate real engagement on your Instagram content? There are so many resources online that provide tips and advice on this topic - some of them more helpful than others. In this post, we’re going to run through the top five Instagram engagement strategies that DO NOT work - and at the end of the post, we’ll give you a few hints about what might.

Want to know my time saving secret? Repurposing content. Repurposing is really just recycling valuable content and distributing it in different ways through your various platforms. Salma Jafri, host of Content Marketing Tips on YouTube, says - “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.” So how can we breathe new life into old content? Keep listening!

It's not easy to gain more followers on Instagram, especially with a new account. It’s all about finding the right Instagram strategy for you - the strategy you use differs a lot depending on where your starting. Today, I want to share the first five things I would do with a brand new Instagram account. If you’re starting from scratch, keep on reading.