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Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele04 Sep 202400:29:01
Would you have the courage to change cities to follow your dream?

Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that.

Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better.

And today - she shares why she made such a brave choice. 

In this episode, we cover: 

  • [00:00] Latest News & Announcements

  • [01:50] Breaking Free: From the Corporate World to Painting

  • [05:37] Nicole’s Creative Process

  • [07:27] Painting with Metal

  • [09:21] The Big Move: Changing cities to find a community

  • [11:29] All or nothing: Upgrading to VIP

  • [14:02] Almost backing out - seeing a Sign to continue

  • [18:51] 1-1 mentorship: receiving clarity & focus

  • [20:54] Finding & Charging Dream Clients

  • [22:50] Developing the businesswoman mindset

  • [23:59] Making a connection and finding a community

  • [26:47] Nicole’s advice to new business owners about Laying the Foundation

Here are the resources mentioned in the show:

 

Follow Nicole on Instagram!

Nicole’s Website

4-Step Magnetic Marketing System Masterclass

Laying the Foundation

VIP Upgrade

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude29 Aug 202400:35:30

Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss.

Marion Gaude is a Jewelry business owner based in France.  Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old.

In this episode, we cover: 

  • [0:00] Jewelry Brand Makeover Bootcamp

  • [1:35] Introducing Marion Gaude 

  • [3:38] Escaping her “Golden Prison” to reconnecting with her childhood

  • [11:01] Sourcing gemstones from India

  • [12:52] From Inspiration to Completed Collection

  • [16:09] Showcasing Jewelry on the Today’s Show during the Olympics

  • [25:34] Partnering with Le Bon Marchet

  • [27:21] Why did Marion take Laying the Foundation (LTF)?

  • [31:11] What was Marion’s favorite part of LTF?

  • [32:43] How did she justify the investment?

  • [34:07] Marion’s advice to listeners considering Laying the Foundation.

 

Here are the resources mentioned in the show:

Jewelry Brand Makeover Bootcamp

Follow Marion on Instagram!

Check out Marion’s Jewelry Brand Atelier Siméon 

Laying the Foundation

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

Episode #481: Rising Fine Metal Costs? Here's How to Handle Pricing!18 Jul 202400:27:26

Are rising metal costs driving your profits into the ground?  Are you tired of losing sales to customers shocked at your new prices? 

 In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again.

In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market. 

In this episode, we go over:

 

  • [3:41] How 2008 prepared me for today

  • [5:30] The economic reasons why precious metals price spike

  • [11:40] Ways to adjust your prices to account for the rising cost of materials

  • [13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers

  • [15:47] Diversifying your product line to reduce material costs while keeping value

  • [17:34] Optimizing your supply chain to secure better deals

  • [18:31] Elevating your value proposition so customers recognize other sources of value

  • [19:32] Reducing or removing non-essential business and personal expenses 

 

Here are the resources mentioned in the show:

Free Masterclass: The Five-step Jewelry Sales Playbook

The Jewelry Marketing Collective (Early Bird Sale)

Laying the Foundation

Buy My Book: The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

Episode #480: The Fear That You're Avoiding09 Jul 202400:14:54

“Fear was running the show - not me”

That was the realization I had last week as I went on a journey of self-discovery.

I had been thinking about “expansion” and what the word meant for me and my business.

And as I thought about it - all my deepest fears came welling up to the surface.

I reached out to some people I trusted most - and they came through for me.

They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you.

In this episode, you’ll discover: 

  • [00:48] Why playing not to lose is keeping you from winning 

  • [1:28] How mindset is crucial to my success - and the success of every famous person I know

  • [2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me

  • [4:20] How feeling my greatest fears brought peace and acceptance

  • [5:20] The 3 stages of fear

  • [6:34] The 4 steps for overcoming fear - and the first is clarity

  • [11:54] How undealt with fear is actually running the show - not you

If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life…

This is an episode you won’t want to miss!

So get to listening!

Here are the resources mentioned in the show:

My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. 

Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch...02 Jul 202400:26:54

I’m often asked - “what would YOU do if you had to start your jewelry business over again?”

In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch.

In this episode, I cover:

  • Why I quit my retail job at Nordstrom to start a Jewelry company

  • What I did to go from achieving nothing each day to generating $50k in sales in just 6 months.

  • What to do when you’re sitting down to get work done - but don’t have a deadline to work towards.

  • Who I’d reach out to first to make sales if I were just starting again

  • Ways to sell items that aren’t even listed on your website

  • A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes!

  • How often I think you should email your list and why frequent marketing actually brings in more sales.

  • I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not.

  • I talk about the law of attraction and how energetics affect your success. 

  • I recommend activities that I’ve found very helpful in cultivating a success mindset.

  • I talk about how to set up a funnel to generate automatic sales.

  • I share how one of my friend’s business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy.

  • I show you where much of the value of your business really comes from - and it might not be where you think it is!

Here are the resources mentioned in the show:

 

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. 

Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

The Instagram Live video link for my discussion with Chelsea

Shopify free trial

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode #478: Everything You Need to Know About TikTok Shop with Susan George27 Jun 202400:31:37

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses. 

In this episode you’ll discover:

  • Susan’s journey from a professional musician to a social media brand strategy expert

  • How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby

  • Why Susan switched from Instagram to TikTok when developing her personal brand

  • Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket”

  • Why people are switching to TikTok from Google when searching for information

  • Why Instagram and Facebook give you less reach for more money.

  • How TikTok gives you more control over your own success than any other platform

  • TikTok’s plan to serve as a better alternative to Amazon

  • How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers.

  • How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy

  • How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.

  • How TikTok can automatically connect you with the right influencers who can make the most sales impact.

  • Why influencers are incentivized to produce only positive product publicity.

  • TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.

  • How TikTok is doing the hard work of reducing your competition for you.

This one's a good one!

 

Here are the resources mentioned in the show:

Susan's Instagram

Mediary Marketing website

Mediary Marketing Instagram

The Viral Collection

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

'The Desired Brand Effect' Book

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today!20 Jun 202400:16:36

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:

  • How to know in a snapshot if your brand is cohesive or not.

  • Why being good at sales doesn’t mean good at branding

  • How customers’ expectations change with where they are - and where you need to put your jewelry to sell.

  • The importance of your Jewelry screaming “YOU”!

  • Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.

  • The essential skill for any jewelry maker or designer - and how to develop it

 

Here are the resources mentioned in the show:

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients11 Jun 202400:26:45

Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales. 

Tune in to discover:

  • Why it’s not enough to know basic facts about your ideal customers - and what else you need to know

  • How to sell to men looking to buy jewelry for their wives

  • The right “vibe” your Instagram needs to attract your dream customers

  • What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away

  • How to take photos that match your brand without needing expensive equipment or expertise.

  • How to get your Instagram to show up in Google Search

  • How to increase engagement and simultaneously boost your posts in the algorithm

  • What’s more important to your social media strategy than how many times you post a week

  • How to generate ideas for reels that align with your customers’ needs and your business’s brand

  • The goldmine of content that you are probably sitting on without even realizing it!

  • Which types of the up to 5 hashtags you should use for each post

  • What automations are killing your relationship with your customers - and how to change them to make them effective and welcoming

xo Tracy

Here are the resources mentioned in the show:
www.flourishthriveacademy.com/timelessbrand

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode 476: The Energetics of Daily Sales04 Jun 202400:21:33

Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share:

  • How I got invited to speak right when I was looking to get in front of more people

  • The story of a hummingbird - and how it predicted success in my business.

  • The relationship sickness and disease have with a person’s goals.

  • How letting my friend pay for dinner transformed my mindset.

  • Why I no longer play-down compliments.

I'll share actionable insights on:

  • Alignment and Manifestation

  • Receiving and taking action

  • Betting on oneself: the power of personal growth and education

Let’s get started!

While you’re at it, check out our Jewelry Business Owners Growth Guide and Laying The Foundation program.

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

Follow @Flourish_Thrive on Instagram

 

Follow @TracyMatthewsNY  Instagram

 

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

 

Follow @Flourish_Thrive Tik Tok

 

Follow @TracyMatthewsNY on Tik Tok

 

Episode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer28 May 202400:42:49

Sabrina Nussbaumer is a woman with a hell of a backstory. 

 

In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.

 

In this inspiring episode, you’ll hear about…

 

…How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…

 

…Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…

 

…How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…

 

Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.

 

Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer.

 

Here are the resources mentioned in the show:

 

SNJD Boutique

 

The Halstead Grant

 

Follow Sabrina on Instagram!

 

Train Your Customers to Buy From You Online

 

Laying the Foundation

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

Follow @Flourish_Thrive on Instagram

 

Follow @TracyMatthewsNY  Instagram

 

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

 

Follow @Flourish_Thrive Tik Tok

 

Follow @TracyMatthewsNY on Tik Tok

 

Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book21 May 202400:34:27

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago. 

 

Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner.

 

In this episode, I share the story of how my life and business transformed into the incredible reality I have today. If I could give every jewelry designer a gift, this lesson would be it. 

 

So tune in to hear me read the first chapter of my book, The Desired Brand Effect, to hear about:

…The moment in my first business when I realized I had NO money left over after delivering a $100,000 order (and what happened next)...

…The book that blew my mind about the problems in my business and helped me see how to transform my maker mindset to become the leader of my business…

…Why becoming the chief visionary officer (CVO) of your business can help you get great at turning your dreams into reality instead of continuing as a maker struggling to bring your vision to life…

…And how I went from being a broke designer to having my work stocked in over 350 stores around the world (with celebrities like Halle Berry and Charlize Theron loving on my work).

 

If you’ve been struggling to make a sustainable living from your jewelry designs, if you’re burned out, scared of your numbers or just know it’s time to take your business to the next level, this one’s for you.

 

And if you can find the courage to act on what you hear, by the time your own birthday rolls around next year, maybe you’ll be telling an incredible transformation story of your own. 

 

Listen to episode #474 of Thrive by Design to get your all-access pass to It’s My Birthday! A Dramatic Reading of the First Chapter of My Book.

 

The greatest birthday gift you could give me today is to go and listen to this episode. 

 

My life’s purpose is to help creatives like you to start thriving in their art, and it truly lights me up to hear it when someone starts making a change after hearing this story. 

 

xo, Tracy



Here are the resources mentioned in the show:

The E-Myth Revisited by Michael Gerber

Buy My Book: The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode 473: She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk14 May 202400:34:30

When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads.

 

She knew that in spite of her feeling of panic, it was time to take her jewelry business to the next level.

 

After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few weeks later). 

 

Lindsey had been a fan of Thrive by Design since the podcast launched back in 2015, and when she and her husband decided he would go back to school, she came looking for support in playing full-out to build her online sales.  

 

She enrolled in Laying the Foundation, and I am so excited to share her story with you today. Lindsey is a bad-ass implementer and has some amazing insights to share about how her business has grown to the point that she’s been able to support her husband while he’s back studying full-time. 

 

In this episode, you’ll hear:

 

The crazy numbers that Lindsey started seeing in her business as soon as she started working through the LTF material…

 

The 3 key concepts from LTF that changed everything for Lindsey’s business (and the mindset shift that has helped her increase her business over 50% in the past year)...

 

The amazing social media campaign that helped Lindsey hit a key goal in her business and how sharing her love of dogs has bonded her community to her even more…

 

We also talk about why the structure of Laying the Foundation was so effective for her, changing the narrative of your inner voice, and how her business turned out to be the lifeboat she and her husband needed (instead of taking a backseat to his work). 

 

Listen to episode #473 of Thrive by Design to get your all-access pass to She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk.

 

Don’t miss this beautiful conversation with Lindsey the Ladysmith. 

 

Here are the resources mentioned in the show:

Follow Lindsey the Ladysmith on Instagram!

Gem City College

Laying the Foundation

Thrive by Design Podcast

Marie Forleo

The Humane Society

Atlanta Texas Area Spay & Neuter Project

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper27 Aug 202400:37:46

What would you do if you lost everything?

That happened to today’s guest Laura Stamper.

In just 3 months - she lost everything.  Her husband, her house, and her art studio. 

But Laura didn’t let that stop her.  

She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year.

And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.

 

  • [0:00]   Latest News and Announcements

  • [1:43]   Who is Laura?

  • [4:55]   How Laura lost everything

  • [12:07] Overcoming indecision and turning her life around

  • [16:05] The case for selling wholesale: hourly rate

  • [19:07] Investing in her business: 3x ROI in just one year

  • [23:06] The biggest factor to growing her business: email marketing

  • [27:58] What’s it like working with the coaches at Flourish & Thrive?

  • [31:57] What are the biggest changes coaching made for your business?

  • [34:02] Specific sales growth quarter-by-quarter

  • [35:20] Laura’s advice to YOU

 

Here are the resources mentioned in the show: 

Follow Laura Stamper on Instagram!

Laura Stamper’s Website

Sign up for the Jewelry Brand Makeover Bootcamp

Laying the Foundation VIP

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

 

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xo, Tracy Matthews

 

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Episode 472: 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week09 May 202400:25:20

We’ve got to talk about the state of social media content for jewelry businesses… 

 

Because a lot of jewelry designers are just totally missing the mark here. 

 

It’s boring, pushy, cringe, or some combination of all three.

 

And I hate having to say that, because it’s not their fault. 

 

Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content for our jewelry businesses — just as much as it is to create the jewelry itself. 

 

Great content creates your desired brand effect — it attracts ideal, high-quality clients to your business, it makes you stand out in a crowded marketplace, and it helps you sell. 

 

It’s probably the most powerful tool at your disposal if you’re serious about growing your business online. 

 

That’s why I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s a super hands-on system to help you build a content plan for your jewelry business (more about that in the PS of this email). 

 

First though, on this week’s Thrive by Design episode: I’m sharing 5 do-it-now practical tips for creating content that is going to make your audience fall in love with you and your jewelry:

  • How to create a content plan that WORKS

  • The topics you need to nail down to start getting really consistent with your content

  • How to make content that works for each specific platform

  • The single most important factor in creating content that grabs people’s attention

  • The unbeatable way to attract the right customers to your brand

 

This topic is so important to the success of every jewelry business, so this episode is extremely practical. I’m giving you real examples of the content to create, when to create it, and how to cut through all the noise on social, so that you can start to take control of your brand online. 

 

You deserve to have a jewelry business that’s thriving online. If you’re still figuring out how to make that happen, listen to episode #472 of Thrive by Design to get your all-access pass to 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week.

 

xo, Tracy

 

PS: I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. 

 

It’s an even deeper look at what we cover in today’s episode — I’m going to walk you through a simple step by step process (with visuals!) on how to make money-making social media content that stands out, attracts high-paying customers in a fraction of the time most people spend on it. 

 

If you know that the content and social media strategy for your jewelry business needs some TLC, this one’s for you. Click here to register for the master class:  flourishthriveacademy.com/contentworkshop

 

Here are the resources mentioned in the show:

Laying the Foundation program 

Erin Kandoll’s ‘Dreams Coming True’ video

True Warrior Jewelry

Twyla Dill Designs

Ashley Longshore

Jacqui Aiche

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

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xo, Tracy Matthews

 

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Episode 471: How Your Health Impacts Your Success with Tina Anderson07 May 202400:33:02

When you’re healthy as an entrepreneur and business owner, it shows. 

 

Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too. 

 

That’s why keeping yourself healthy and vibrant is a huge win when you are designing your jewelry and building your business.

 

Today, my dear friend Tina Anderson is on the Thrive by Design podcast, sharing her incredible expertise on the gut-brain connection. 

 

Tina is the CEO of Just Thrive, an incredible supplement company that has changed my life. 

 

(I’ll spare you the TMI version, but let’s just say my digestive system is MUCH happier since I started taking their probiotic a few years ago.)

 

Gut health is not the topic that usually springs to mind when people think about growing their business or optimizing their daily routine… but it has a huge influence behind the scenes on how you feel and perform every day.

 

That’s why, in this episode, we talk about…  
  • Why gut health is about so much more than getting rid of the uncomfortable symptoms most people think of

  • Why taking care of your gut health goes way beyond having a happy digestive system and can transform your mood and mental health 

  • How business owners and entrepreneurs can boost their immunity and daily performance by optimizing your gut health

  • How to figure out if your gut is unhealthy and what to do about it

  • The baby steps entrepreneurs can take to really support our health

 

If you’re struggling with brain fog, digestive troubles, fatigue, skin issues, this episode could be a game-changer for you. 

 

Don’t miss this fascinating deep-dive conversation.

 

xo, Tracy

 

PS: Tina has generously offered all Thrive by Design listeners 20% off a 90-day bottle of Just Thrive Probiotic and Just Calm. Check out www.flourishthriveacademy.com/justthrive and use the code TBD (as in, Thrive by Design) at checkout.

 

Here are the resources mentioned in the show:

Just Thrive



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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Episode 470B: How to Know When You’re Done — And What to Do Next25 Apr 202400:18:43

What are you done with? 

 

To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time, and How to Know When You’re Done — And What to Do Next

 

Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change.

 

Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today.

 

I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The guy I’d been dating for 3 years ghosted me. I went on vacation with two girlfriends to Nicaragua and couldn’t afford to do everything they wanted to do, and then on top of it all I got stung by a stingray at the beach one day.

 

Ugh.

 

I’d had enough. I was so done being broke, being taken for granted, being afraid.

 

On that trip I realized that I had no choice but to start doing things differently. 

 

I invested in coaching so I could get super clear about what I wanted from my business. 

 

I quit dating people who didn’t truly care about me so I could make space for someone who did. 

 

I stopped taking custom orders from people who were not going to pay me and focused everything on building an online platform for the people who would.

 

And in a few months, everything was different. 

 

If you are so ready for everything to be different, I have an invitation for you.

 

Next week we are launching our last live season of Train Your Customers to Buy from You Online. We are closing enrollment on Monday 29th April, and classes begin Tuesday 30th.

 

If you’ve been on the fence about applying to TYC, this is your sign. 

 

If you’re done missing time with your family, scrambling to make ends meet, and bending over backwards to make your business work, it’s time to make a change. 

 

Be done with all that. 

 

Listen to episode #470 and #470B of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time and How to Tell When You’re Done.

 

Then come back here and click here to apply to TYC: https://www.flourishthriveacademy.com/tyc/ 

 

Don’t miss this. This is your chance to make a real, lasting change that could be transformational for your life and business.

 

Here are the resources mentioned in the show:

 

Supercharge Your Online Sales Challenge

 

Train Your Customers to Buy from You Online 

 

Erika Lyremark on Instagram

 

The Daily Whip

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode 470: How to Double Your Online Sales in Half the Time23 Apr 202400:27:15

Today’s show is all about doubling your online sales, with a few simple strategies that always work. 

But before we get to that, a quick message: 

If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th. 

TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell. 

If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place. 

Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more.

Now, back to the episode:

Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth. 

 

One student, who will remin nameless, said this after she learned these strategies in one of our programs:

 

“I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.” 

 

If you’re focused on being of service, you can get amazing results with the sales strategies we cover today:

  • Two slam-dunk strategies for increasing average order value on your website if you’re selling on a platform like Shopify (and the apps you can use to set them up automatically)

 

  • One thing you can do to significantly increase the sales coming in from in-person shows (it’s highly personalized and you can customize it in a bunch of creative ways)

 

  • How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from a place of mindfulness and intention)

 

I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away.

 

This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner. 

 

Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time.

 

Here are the resources mentioned in the show:

Train Your Customers to Buy from You Online program

How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections 

Episode #467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less with Chelsea Farmer

Episode #468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) with Alex Boxall

Episode #396: How Live Selling Transformed Her Online Jewelry Sales

Laying the Foundation

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

 

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xo, Tracy Matthews

 

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Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!16 Apr 202400:33:27

Is your jewelry business really just an expensive hobby right now? 

If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you.

Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. 

She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. 

She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before. 

In this incredible episode, Erin shares:
  • The one simple step she implemented as soon as the program started that kickstarted her new sales journey

  • The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC)

  • How Erin prices her jewelry (and why she can charge over four figures for a single piece these days)

  • The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them)

We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business.

I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story.

Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll. 

 

Here are the resources mentioned in the show:

 

Follow Erin on Instagram!

F&TA Bootcamp

Laying the Foundation

Train Your Customers to Buy from You Online

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth09 Apr 202400:31:47

There are times in your jewelry business where you might have to take a hard pivot to get what you really want. 

 

That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. 

 

When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares:

 

  • The conversation with the TYC coaches that gave her the confidence to try selling online and through wholesale 

  • How she sold out ALL her products within the first two hours of a three-day show and then pivoted the ongoing demand into a crazy pre-order list

  • Getting her pieces into airports, art galleries and councils even though her process doesn’t follow a specific timeline

  • The crucial marketing strategies that are driving Antoinette’s online success

 

And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online. 

 

We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm.

 

With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world. 

 

That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business. 

 

If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again. 

 

And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at www.flourishthriveacademy.com/supercharge.

 

Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you.

 

Xo, Tracy

 

Here are the resources mentioned in the show:

Follow Antoinette on Instagram!Your PRANA

Supercharge Your Online Sales Challenge

Train Your Customers to Buy from You Online

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)02 Apr 202400:29:08

When was the last time you added 50, 100 or 200 new subscribers to your email list?

It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales.

And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. 

Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customers to Buy From You Online program https://www.flourishthriveacademy.com/tyc/. In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like:

 

  • Having so many people at her next live event that people had to come back the second day because her booth was too packed the first day…

  • How she added 200 people to both her email list and her SMS list

  • The must-have new offer that sold over 150 units… 

  • Why her sales were up 191% compared to the same event a year earlier… 

 

Alex also shares how TYC coach Andrea helped her figure out what to do with her 700,000 monthly views on Pinterest, the big personal transformation she experienced during TYC, and how she finally figured out the magic strategy for growing her business (and what it is!).

It’s incredible what just a few tweaks to your in-person sales strategy can do for your online business, and that’s why we are opening the Train Your Customers to Buy from You Online program https://www.flourishthriveacademy.com/tyc/ again in just a few weeks. 

Early bird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out. https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com

And if you’re not sure if TYC is right for you just yet, check out the Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 15th (and it’s free!), so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge

Don’t miss this episode. If you’re serious about growing your subscriber list, boosting your sales and getting out of the live event grind, this one’s for you.


Xo, Tracy

 

Here are the resources mentioned in the show:

Follow Alex on Instagram - https://www.instagram.com/alexkathlyn/

Alex Kathlyn Accessories Website - https://www.shopaka.ca/

Join Us for Train Your Customers to Buy Online - https://www.flourishthriveacademy.com/tyc/

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show on Apple podcast or your favorite platform - https://pod.link/1050430716

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xo, Tracy Matthews

 

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Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less26 Mar 202400:38:12

What would life be like if 80% of your customers came back to buy from your website again… and again… and again?

It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.

Here’s a sneak peek of what we cover:

  • Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection

  • 4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back

  • Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet

  • Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)

  • How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)

This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good. 

If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge. 

We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge

This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/ 

Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!

 

xo, Tracy

 

Here are the resources mentioned in the show:

 

Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/

HorseFeathers Gifts - https://horsefeathersgifts.com/

‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/

Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge

Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/

 Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

 

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xo, Tracy Matthews

 

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Episode 466: What's Working in 2024 to Increase Your Website Traffic19 Mar 202400:27:05

Want the best 2024 strategies to drive more traffic to your website and sell more online?

I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). 

I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics!

I talk about:

  • What you need to monitor constantly (so you don’t lose sales)

  • How to increase your conversion rate up to 30%

  • Using AI to enhance sales and customer service

  • More of the most effective ways to skyrocket sales! 

Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers!

Join me on Thrive by Design for podcast episode 466!

 

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Learn More About Train Your Customers To Buy From You Online

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

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Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week12 Mar 202400:20:32

How do you life-proof, recession-proof, and algorithm-proof your jewelry business?

Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. 

If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. 

I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!

I talk about:

  • Driving sales to your website in your sleep

  • Training your customers to buy from you online 

  • Why you need to give customers a reason to shop from you online or you’re wasting your time and energy 

  • More strategies to ensure your business isn’t “fragile”! 

I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!

Join me on Thrive by Design for podcast episode 465!

 

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think!22 Aug 202400:33:24

Do you ever feel like the wrong people are buying from you?

Many of my students come to me with a vision of their dream customer.

The problem?  

The only people buying their Jewelry are outside their target demographic.

And worse - this misalignment results in low sales.

These students don’t understand why their marketing seems to be attracting the wrong people.

In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.

In this episode, I cover: 

  • [0:00] Latest News and Announcements

  • [5:32] Identifying your ideal client

  • [14:10] Why most Jewelry lines repel your dream client - and which attract them

  • [18:16] Aligning your brand’s story & messaging to your ideal customer

  • [21:27] The social media strategies that discourage engagement - and what to do instead

  • [26:04] Picking photography models that resonate with your dream customer

  • [29:05] Email marketing strategies that nurture email leads to conversion

 

Here are the resources mentioned in the show:

Jewelry Brand Makeover Bootcamp (September 3-6, 2024)

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

 

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Episode 464: How to Increase Your Perceived Value With Packaging Design07 Mar 202400:37:40

Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?

To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! 

I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.

We talk about:

  • Why 72% of people buy because of packaging 

  • Creating recognition and memorability with an unforgettable unboxing experience 

  • Building brand awareness on a budget 

  • More amazing tips to use your product’s packaging as a sales tool! 

Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!

 

Join me on Thrive by Design for podcast episode 464!

Here are the resources mentioned in the show:

 

Hidden Path Creative’s Website

Hidden Path Creative’s Instagram

The Ultimate Product Party

Laying The Foundation

Book a free Discovery Call

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode 463: The Enneagram And Your Business with Hillarie Kay29 Feb 202400:36:04

How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success?

If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment!

I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive.

We talk about:

  • Deep diving inside yourself to work out kinks

  • Creating your dream team

  • Ditching burnout and decision fatigue

  • More ways this assessment will bring you ease and flow!

She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable. 

Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business!

Join me on Thrive by Design for podcast episode 463!

 

Here are the resources mentioned in the show:

 

Momentum

Book a Discovery Call

The Art of Growth’s Free Enneagram Test

The Enneagram Insitute’s RHETI Test

Hillarie Kay’s Instagram

Hillarie Kay’s Website

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers22 Feb 202400:25:50

What if you’re not attracting the right customers?

If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. 

Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. 

In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. 

I talk about:

  • Misconceptions and mistakes that make messaging miss the mark

  • The secret to magnetizing repeat customers 

  • Real reasons people buy (and why to stop competing on price) 

  • More strategies to stop scrolls and skyrocket sales!

If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! 

Join me on Thrive by Design for podcast episode 462!

Here are the resources mentioned in the show:

 

Laying The Foundation

Book a Discovery Call

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode #461 The Power of In-Person Events for Small Business15 Feb 202400:51:20

Today we’re talking about the power of live events and how impactful they are for growing your small business! 

For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! 

That’s how some of my best connections and friendships were formed!

I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business.

In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners. 

We talk about:

  • Why this space is the first of its kind for product-based businesses. 

  • Why you need to meet people in person (+ how to avoid getting left behind).

  • Why getting out of your comfort zone is crucial for your biz’s growth.

  • More gold on why in-person events are going to change your life!

I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled!

Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you!

Join me on Thrive by Design for podcast episode 461!

Here are the resources mentioned in the show:

 

The Ultimate Product Party

Strategy Audit

Kitty Meow Boutique

 Allison Carter Celebrates

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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  3. Share your favorite insights and inspirations

 

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xo, Tracy Matthews

 

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Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths08 Feb 202400:44:49

We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!

 

This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization. 

 

I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy. 

 

In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand!

 

We talk about:

  • Consumer behavior and why responsibly sourcing is a must.

  • How to gain resources, mentorship, vendors, and best practices.

  • How to join the activism.

  • More important info on creating a biz that loves the earth!

If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome.

Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain!

Join me on Thrive by Design for podcast episode 460!

Here are the resources mentioned in the show:

 

Ethical Metalsmiths Website

Ethical Metalsmiths Instagram

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon30 Jan 202400:47:39

Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers?

Then today is for you!

If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode.

Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul.

We talk about:

  • Being a jewelry fairy godmother.

  • Providing exceptional service that brings dream clients back.

  • Doubling her sales in one year.

  • More tips on making fewer mistakes and charging your worth!

In her seventies, she runs a wildly successful business that enables her to take a lot of time off while still fully expressing her creative flow.

Learn tips on how Estelle absolutely crushes it with her jewelry business and how she built a business that’s aligned most with what matters to her! 

Join me on Thrive by Design for podcast episode 459!

 

Here are the resources mentioned in the show:

Estelle’s Website

Estelle’s Instagram

Estelle’s Facebook

Laying The Foundation

Diamond Insiders

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch30 Jan 202400:40:08

What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap?

If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business!

The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program.

We talk about:

  • How she skyrocketed her social media following from 1,000 to nearly 30,000 in one year (without paid ads). 

  • How she grew her sales by 5 times in a year. 

  • The question you need to keep asking your audience.

  • More tips on pushing past limits and allowing yourself to be seen!

Once scared to be seen, she now runs an impressive, extremely successful biz and has retired her husband who now homeschools their special needs son.

Don’t miss today’s episode to learn life-changing advice for achieving mindblowing sales and creating the business of your dreams!

Join me on Thrive by Design for podcast episode 458!

Here are the resources mentioned in the show:

Nicole’s Website

Nicole’s Instagram

Nicole’s Facebook

Laying The Foundation

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

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Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman25 Jan 202400:40:49

Want to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)?

If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode!

I’m interviewing Audrey Allman, who started her jewelry business after her sister died because her sister loved jewelry and she wanted to carry on that legacy.

We talk about:

  • The easiest customers to sell to. 

  • Her top strategy for an insane 49% customer return rate.

  • The free, mindblowing tool she uses to magnetize clients to her website. 

  • More tips on keeping clients around who love and adore you!

Learn how she’s grown her business in leaps and bounds by pushing past her fears and investing in her growth…and how that’s enabled her to make her money back within 2 weeks after every class she’s signed up for! 

Join me on Thrive by Design for podcast episode 457!

Here are the resources mentioned in the show:

Audrey’s Website

Audrey’s Instagram

Audrey’s TikTok

The ZERO to 6 Figure Jewelry Business Roadmap Masterclass

Laying The Foundation

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

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  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea23 Jan 202400:58:57

Today’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income!

Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work part-time)!

If you’re someone who is thinking about starting a jewelry business, you want to develop a robust side hustle, or you’re ready to go big or go home (which, funny enough - you can do ALL this from home), then you are going to LOVE this episode!

I’m interviewing two of my favorite people in the world who are also two of our killer coaches here at Flourish and Thrive, Dawn DiGesare and Chelsea Farmer!

We talk about:

  • 3 things key to the success of your side hustle.

  • Why visual branding is crucial.

  • How Chelsea has an epic 89.9% return customer rate.

  • More amazingness that will boom your side hustle biz!

These two women are remarkable not only in their businesses and in what they’ve created for themselves with their jewelry brands but they’re going above and beyond to support you so you can build your dream business and income on your terms!

Tune in to learn what growing a successful 5 or 6-figure side hustle actually looks like. 

Join me on Thrive by Design for podcast episode 456!

Here are the resources mentioned in the show:

Chelsea’s Website

Chelsea’s Instagram

Dawn’s Website

Dawn’s Instagram 

The ZERO to 6 Figure Jewelry Business Roadmap Masterclass

Laying The Foundation

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

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xo, Tracy Matthews

 

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Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald18 Jan 202400:35:35

Do you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time?

If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview!

In the latest episode of the Thrive by Design Podcast, I’m chatting with a very special guest, Blythe MacDonald, who walks you through how she’s more than doubled her sales in the last year while being a full-time stay-at-home single mom. 

The founder of Monarch & Magpie, she creates cruelty-free upcycled jewelry for conscious consumers, and she’s able to donate 3% of her profits to a charity that’s nominated by her community of buyers and followers! 

We talk about:

  • The secret to scheduling it all in. 

  • Top tips for massive transformation.

  • Yoda-like advice for pushing past fear. 

  • More golden nuggets on how to accomplish BIG things with limited time!

 

On top of that, if you’re trying to raise young kids while building your business, you’re going to be incredibly inspired today, because it shows that anything is possible for you!

Let’s dive into this amazingly uplifting episode - it’s going to light a fire in you! 

Join me on Thrive by Design for podcast episode 455!

 

Here are the resources mentioned in the show:

Blythe’s Instagram

Blythe’s Facebook

Blythe’s TikTok

Laying The Foundation

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

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xo, Tracy Matthews

 

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Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell15 Aug 202400:32:34

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself?

In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment.

In this episode, you’ll learn: 

  • [0:00] Latest News & Announcements

  • [6:10] Ashley’s Journey to Selling Permanent Jewelry

  • [11:51] What are the obstacles?

  • [16:08] Repeat customers & adding value

  • [19:15] Getting started

  • [20:03] Marketing permanent jewelry
  • [20:50] Differentiating yourself
  • [22:45] Justifying your pricing

  • [24:10] Offering warranties

  • [26:30] Getting Positive Online Reviews

 

Here are the resources mentioned in the show:

The Babe Standard

Sunstone Permanent Jewelry Welders

Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  

  1. Click here to review the show on Apple podcast or your favorite platform

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Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee16 Jan 202400:36:01

Want to know how a new mom built a massively successful jewelry business during “nap time”?

If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time.

I totally get that…

But what if you could build your business during naptime…or in just an hour or two a day?

That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashville, Tennessee, who is making waves in the jewelry world. 

We chat about how she:

  • More than doubled her total sales last year while working less.

  • Increased her online sales by more than 35%.

  • Sends emails that work wonders to get people to buy from her. 

  • Uses marketing strategies that have produced dynamite results!

A graduate of our Laying The Foundation Program, Paige prides herself on designing jewelry that has meaning for the wearer and shares how she’s made an incredible impact and income while working less (and how you can too)! 

Let’s dive in - I can’t wait for you to soak up her unbelievably inspiring insight and tips!

Join me on Thrive by Design for podcast episode 454!

Here are the resources mentioned in the show:

Paige’s YouTube

Paige’s Instagram

Paige’s Website

The Jewelry Brand Makeover Bootcamp

Laying The Foundation

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett11 Jan 202400:26:31

In the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses!

Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you should take to make your business flourish (without spending money), then stay tuned!

We’ll chat about how she:

  • Gained resources that worked when other options didn’t.

  • Found guidance that spurred real results. 

  • Why the Facebook group gave her a huge edge 

  • More inspiration and tips to take your jewelry business to the next level!

I’m so excited for you to meet someone who, despite so many obstacles, has persevered and made her dream business a reality. Tune in now to gather inspiration and wisdom!

 

Want the full scoop? Listen to Thrive by Design podcast episode 431 now!

Here are the resources mentioned in the show:

Follow Ellie on Instagram!

Sonder Adornment LLC

The Jewelry Brand Makeover Bootcamp



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand10 Jan 202400:19:30

Want to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker?

The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are.

Whether you want to have several 7-figure businesses, a 6-figure business, or make a couple of hundred or thousand dollars a month to help take your family on vacation or send your kids to school, I got you!

I talk about:

  • Tips to avoid getting audited by the IRS.

  • How to make sales every single week.

  • How to create a brand that magnetizes dream clients.

  • And other milestones vital to being wildly successful. 

This super short episode gives you a high-level picture of things you should be looking at as you’re scaling - so nothing slips through the cracks. 

Join me and grab a notepad to write down these milestones that will make a world of difference in your business (I promise)! 

Join me on Thrive by Design for podcast episode 453!

 

Here are the resources mentioned in the show:

The Jewelry Brand Makeover Bootcamp

The Collective Mastermind 

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 202402 Jan 202400:32:04

Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again?

The new year is just a great time to create a fresh start and uplevel everything in your business!

In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting.

I talk about:

  • How to make your product pop (and why you might not be charging enough).

  • How to revamp your messaging (and get some of my go-to tools for free).

  • How to create a brand personality with pizzazz (and why faceless brands are dying).

  • More ways to position yourself to stand out from other jewelry businesses!

 

I get that you might be time-strapped and don’t have a lot of time to work on this - so here are time-savvy ways to make your brand makeover for 2024 incredibly impactful!

Join me as I dive into 5 fun ways to stand out in a saturated jewelry market and create a desired brand!

Join me on Thrive by Design for podcast episode 452!

Here are the resources mentioned in the show:

 

The Jewelry Brand Makeover Bootcamp

Laying The Foundation

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

 

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Episode #451: Building Unbreakable Wealth With Mike Brown28 Dec 202300:29:10

Is your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue?

I love talking about things that are holding you back from becoming wildly successful! 

In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth. 

We talk about:

  • The number one thing stopping you from taking your wealth to the next level. 

  • The four magic numbers that will make or break your success. 

  • How to heal your relationship with money and stop feeling so stressed all the time. 

  • More tips on how to build unbreakable wealth!

He tells you how to change the habits preventing you from creating wealth in your life and how to bridge the gap between wealth and freedom! 

Join us to learn financial strategies to break free from your limitations and how to accelerate your wealth-building journey!

Join me on Thrive by Design for podcast episode 451!

Here are the resources mentioned in the show:

 

Mike’s Instagram

Mike’s Website

Momentum

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business21 Dec 202300:28:47

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business 

Want my 5 steps to manifest your dream jewelry business and make it happen in 2024?

In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet!

I talk about:

  • How to be confident you’re taking the right steps to get to your goals. 

  • How to remove the things that are subconsciously keeping you from what you want.

  • My envisioning process that’s been proven to work.  

  • Everything you should do right now to reach your next level next year!

No matter where you’re at, here’s how to create the business of your dreams in 2024. (Hint: It all starts with setting your intention and understanding where you want to go.)

Join me on Thrive by Design for podcast episode 450 as I talk about the exact process that I used to manifest a million-dollar company and my relationship! 

 

Here are the resources mentioned in the show:

The Jewelry Business Owner’s Growth Guide

Momentum

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Episode #449: Using Failure As Fuel For Growth with Brad Pedersen19 Dec 202300:41:27

Let’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy. 

What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next?

In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement. 

We talk about:

  • How to become more powerful no matter what you’re facing.

  • Why you need struggles (that’s right). 

  • How to get your confidence back and move past shame. 

  • More ways to turn your problems into success! 

After walking through the fire and coming out even more successful on the other side, he talks about how he overcame going through bankruptcy and, more importantly, how he dealt with the emotions that come with it.

The author of a book called Startup Santa, an award-winning entrepreneur, an angel investor, and an all-around badass, Brad uncovers how to navigate challenges in your business and continue growing year after year. 

Listen to episode #449 of Thrive by Design - Using Failure As Fuel For Growth with Brad Pedersen.

Join us to learn how to use your beliefs, struggles, and failures as a launch pad for something so much bigger!

Join me on Thrive by Design for podcast episode 449!

Here are the resources mentioned in the show:

Brad’s Book

The Jewelry Business Owner’s Growth Guide

Momentum

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

 

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Episode #448: How to Build More Confidence as an Artist with Miriam Schulman14 Dec 202300:37:50

Ready to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business?

Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck!

In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity - and she tells you exactly what’s holding you back and how to change that today. 

Her Passion to Profit Framework gives you the strategy to become wildly profitable in selling your offerings - without waiting any longer. 

Miriam makes everything crystal clear so you stop procrastinating and start taking the steps to grow and uplevel your dream biz today. 

Join us to learn the five elements that will make you amazingly successful as an artpreneur!

Join me on Thrive by Design for podcast episode 448!

 

Here are the resources mentioned in the show:

Miriam’s Website

Miriam’s Instagram

Momentum

The Desired Brand Effect



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Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key07 Dec 202300:41:35

Did you know that if you believe it, you can achieve it?

In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today,  Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing. 

Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”. 

Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places! 

We talk about:

  • The secrets of connecting to your customers and selling on a whole new level.

  • How to overcome adversity and not let your circumstances determine your future.

  • How to get yourself out of a funk and find joy when you’re not feeling it.

  • More inspiration you’re going to love!

You are going to love her. 

Join me as I talk with one of the most joyful people that I’ve ever spoken to! Her words of wisdom and advice on how to persevere with joy will forever change your perspective (and business)!  

Join me on Thrive by Design for podcast episode 447!

Here are the resources mentioned in the show:

Lia’s Website 

Lia’s Personal Instagram

Lia’s Business Instagram 

Momentum

The Collective Mastermind

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  

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  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations 

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Episode #446: Publicity and Your Jewelry Brand with Renee Warren30 Nov 202300:50:12

Are you ready to think outside of the box and discover different ways to get in front of your target audience with public relations?

I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business. 

Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore.

PR these days is a lot more about your experiences and how you're getting in front of the right audience with the people that you’re either talking to or connecting with who are promoting your brand. 

That’s why Renee dives into how you can do this and some of her favorite ways for jewelry business owners to get into the press!

Renee is awesome not only because of her life-changing expertise but also because she is a busy mom who is doing a lot of things in the world and making an impact, so the wisdom she shares is incredibly important for any busy woman who wants to get her business in front of more people. 

She’s here to help you build confidence and authority and gain the industry recognition and media exposure that you deserve! 

You’re going to love this episode!

Join me on Thrive by Design for podcast episode 446!

Here are the resources mentioned in the show:

Renee’s Planner

Renee’s Website

Renee’s Instagram

Apply to Momentum

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend14 Aug 202400:34:25

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own.

I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners.

In today’s episode - I share my key takeaways from a mastermind I attended last week.

This episode’s rundown:

  • [0:00] Latest News & Announcements

  • [4:15] Getting in the room with powerful people

  • [14:28] Clarity & Stillness

  • [16:19]] Unfrazzling your business

  • [17:44] Deciding to Transform

  • [20:24] Seasons of Business

  • [22:39] The 6 Pillars of Wealth

  • [24:27] Don’t let the “no’s” keep you from knowing

  • [28:08] The power of being with powerful people

Here are the resources mentioned in the show:

Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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Episode #445: The Power of a Mastermind Group28 Nov 202300:30:02

Did you know that masterminding will change your business and life forever?

Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level. 

In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom.

We talk about:

  • How I took one of my past businesses from $300k in revenue to a 7+ figure brand in 3 years.

  • How mentorship helps you stay the course and make more money than ever before. 

  • Why not investing in myself during my first business was a HUGE mistake. 

  • More ways in which mentorships uplevel your life and business! 

Fast forward to today, and I look at investment in mentorship as an investment in my future and business’s growth…

Because my first mentorship turned out to be one of the best decisions of my life. It was a profound experience that opened my eyes to all of the possibilities of what I could potentially do.

So join me as I dive into why masterminds are so incredibly powerful and how they will give you tools you might not even realize you need!

Join me on Thrive by Design for podcast episode 445!

Here are the resources mentioned in the show:

The Collective → A Mastermind for High-Achieving Jewelry Business Owners Who Are Up to Big Things

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth21 Nov 202300:30:02

Today is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract. 

Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball.

Do you know what I’m talking about? 

The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right. 

As a business owner, you’re going to face challenges every single week in your business, and there will be times when you come up with negative self-talk because of the hardships you’re facing (we all struggle with it).

In the latest episode of the Thrive by Design Podcast, that’s exactly why I talk about how to put a spin on gratitude and be grateful for everything that’s happening to you - even when it’s not so fun at the time. 

Because, even though it definitely doesn’t feel like it, your obstacles are taking you to the next level in your business and growth.

So how do you transform that crappy energy into a positive vibe or feeling of gratitude?

I’m excited to share some tangible advice on how to embrace challenges as a path to growth!

Join me on Thrive by Design for podcast episode 444!

Here are the resources mentioned in the show:

My Inner Circle Mastermind

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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Episode #442 Bonus: Breathwork Meditation With Zach Rehder16 Nov 202300:08:19

Today my friend Zach Rehder is giving you an on-demand tool to use whenever you need a little grounding for yourself and your business! 

In this bonus episode of the Thrive by Design Podcast, Zach walks us through a beautiful breathwork meditation!

Be sure to keep this short and simple session on hand for when you ever need to step back and take a few minutes to relax and reset! 

It helps you:

  • Hone in on an area of your life or business you’d like to change right now

  • Let go of control and open space to let in healing

  • Let go of stress, burdens, and overwhelm you’re carrying

  • Focus on what your business is inviting you to feel

I recommended that you do this at a place where you can let go of everything for a few moments and even close your eyes - so not while you’re focusing on something else that needs your attention. 

Join me on Thrive by Design for podcast episode 442’s bonus!

Here are the resources mentioned in the show:

Zach’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

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Episode #443: 5 Must-Read Money Mindset Books09 Nov 202300:26:37

In today’s episode, we’re switching things up! We dive into an incredibly important topic - how every business owner needs to uplevel their mindset when it comes to money, once they hit their next level of growth. 

The thing is, we all have a glass ceiling that we eventually hit. When we hit an upper limit, we sometimes do things to self-sabotage or something explodes in our life and our business. That’s why mindset work is vital. Every one of us will face times when we need to break through our glass ceilings to get to the next level. 

This is so close to my heart because this topic has been coming up a lot lately in our community. So many are struggling with their mindset around money, and it’s literally keeping them from growing.

As I thought about this, I started looking at the goldmine of books in my Audible library on money mindset. So today is all about inviting you to binge-read them with me right now! I promise they’ll help you grow in ways you never thought possible and change the whole way you approach making and thinking about money. 

I can’t wait for you to join me as I dive into the top 5 amazing money mindset books that have changed my life!

Join me on Thrive by Design for podcast episode 443!

 

Here are the resources mentioned in the show:

The Desired Brand Effect



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