Explorez tous les épisodes du podcast Creatives Grab Coffee

In this episode of Creatives Grab Coffee, Dario and Kyrill sit down with EriK Croswell, founder of Bridge City Media, a Portland-based video production company. Erik shares the accidental origins of his business, which started in 2016 as a side project before evolving into a corporate-focused video production company. He discusses the importance of collaboration in Portland's video production community, detailing how he shares a studio space with another company, enabling synergies between music and corporate video projects.

Chapters

00:00 Introduction

02:18 Erik Croswell’s Background and Company Origins

03:25 Transitioning to Corporate Video Production

04:45 Growth and Challenges of Running a Business

07:16 Collaboration and Sharing Studio Space

09:11 Synergy with Other Production Companies

15:13 B Corporation Certification Process

19:53 Benefits of B Corp for Business Relationships

25:08 Cold Outreach vs. Networking Success

35:33 The B Corp Auditing Process

47:12 Effectiveness of Networking Events

56:58 Conclusion and Erik’s Final Thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In the latest episode of Creatives Grab Coffee, we sit down with Craig from Spider Video, a seasoned video production professional with over 20 years of experience in Halifax, Nova Scotia. Craig shares the journey of building his boutique production company, navigating the evolving landscape of video technology, and the challenges of balancing creativity with the demands of running a business. From early days of mini DV tapes to mastering corporate storytelling, this episode is packed with insights for anyone in the video production industry.

Chapters

00:00 Introduction and Background of Spider Video

03:06 Early Days and Evolution of Video Technology

10:19 Memorable Moments on Big Film Sets

14:16 Challenges of Balancing Work and Personal Life

17:39 Corporate Video Production in Halifax

22:04 Data Storage and Archiving Footage

28:30 Building Relationships in the Video Production Industry

34:00 Evolution of Camera and Lighting Equipment

42:53 Buying vs. Renting Equipment

50:39 Managing Multiple Projects and Teams

57:58 Conclusion and Final Thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this conversation, Jeffrey Riley, co-owner of Noble Bison Productions, discusses his experiences working with agencies and the challenges of breaking into the industry. He highlights the benefits of agency work, such as higher budgets and more creative opportunities. Jeffrey also shares his strategies for building relationships with agencies, including follow-up emails and reaching out to new agencies. He emphasizes the importance of having a strong portfolio and suggests taking on passion projects or spec ads to showcase desired work. Overall, Jeffrey encourages filmmakers to be proactive and persistent in pursuing their goals. The conversation revolves around the topic of pricing and budgeting in the creative industry, specifically in the context of video production. The speakers discuss the idea of doing spec work or offering discounted prices to attract clients and build a portfolio. They emphasize the importance of reframing the mindset around spec work as a marketing strategy rather than working for free. The conversation also touches on the challenges of scope creep and the need to communicate and negotiate additional costs for extra services. The speakers share their experiences with event shooting and editing, highlighting the difficulties and frustrations involved. In this conversation, Jeffrey Riley of Noble Bison Productions discusses various aspects of the video production industry, including pricing, budgeting, and the sales process. He emphasizes the importance of transparency and open communication with clients, as well as the need to adapt to changing budgets and project requirements. The conversation also touches on the challenges of competition and the importance of building rapport with clients. Overall, the conversation provides valuable insights into the business side of video production.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

Edward Holub, founder of New Orleans Video Productions, discusses his experience in the video production industry and the unique challenges of running a business in New Orleans. He shares insights on the freelance nature of the industry, the variety of projects he works on, and the importance of building a network of reliable freelancers. Edward also delves into the history of the Louisiana tax credit system for film and the corruption that surrounded it. The conversation with Edward Holub delves into the impact of the film industry in Louisiana, particularly in New Orleans. The discussion covers the rise and fall of the industry, including the influence of tax credits, the criminal activities surrounding the film projects, and the political dynamics in the state. Edward shares his personal experiences as a filmmaker and his plans for the future, including targeting specific projects and expanding internationally.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

This week we welcome Bear Prandelli from Wolfunbear Media. A production company with a name inspired by their father's experience with Native American culture. Bear and his brother Wolf have a close relationship and a shared passion for the arts. They started their company without much experience or knowledge, but their determination and willingness to learn have led to their success. The conversation revolves around the different stages of growth in a creative business and the challenges and shifts that come with each stage.

They also explore the idea of transitioning from freelancing to becoming a business with employees, and the potential benefits and drawbacks of different team sizes. The conversation delves into the idea of an annual budget and how it can provide financial security and flexibility for both the client and the production company. They discuss the benefits of having ongoing conversations with clients and the ability to say no or take on creative projects without worrying about financial constraints.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

Paul from Moji Cinema shares his journey from professional photography to video production. He started Moji Studios in the early 2000s and transitioned to video production about 10 years ago. Paul found a passion for storytelling and enjoyed the process of creating videos for companies and nonprofits. He focused on locally owned businesses in Albuquerque and started an initiative called ABQ Iconic to tell their stories. Paul's marketing efforts include ads on Facebook, LinkedIn, and YouTube, as well as email marketing campaigns. He also uses an artificial intelligence tool to create audience personas for his clients. In this conversation, Paul discusses his experience with using AI tools to improve his video production company's marketing strategies. He shares how these tools have helped him create audience personas, generate comprehensive reports, and increase conversion rates. Paul also talks about the importance of attention in the digital age and how his company is working on creating content that hijacks attention. He mentions the challenges of convincing clients to create consistent content and the need to educate them about the value of ongoing marketing efforts. Overall, Paul's approach focuses on delivering results and ROI for his clients.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

Sam Rossiello from Captiv Creative shares insights on building and maintaining client relationships in the video production industry. They focus on creating a positive on-set experience and building personal relationships with clients. They also use outbound sales strategies, such as email campaigns and phone calls, to generate new leads. Sam emphasizes the importance of persistence and follow-up in the sales process. The typical time from lead to contract signed and project started is under two weeks for their company. The conversation in this part focuses on the process of completing projects and the market in Houston. Dario and Sam discuss how they have streamlined their sales funnel and project timelines to shorten the time it takes to complete a project. They also talk about their payment structure and the importance of getting paid on time. Sam shares insights about the video production market in Houston, highlighting the dominance of the oil and gas and medical industries. He also discusses the mission of Captiv Studios to fill the gap in studio space and foster a creative community in Houston. In this final part of the conversation, Sam discusses the importance of leadership and learning from mistakes in their business. They reflect on their experiences in business school and how it didn't provide the practical knowledge they needed. Sam also shares the structure of their current team and the roles they have. They talk about the need for versatile team members in the production industry and the importance of having directors with specific styles for certain projects. The conversation ends with Sam expressing gratitude for being on the podcast and sharing their website and social media information.

Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

Jesse and Denver from Old Saw Studio discuss their journey of forming a partnership and running a production company. They share their experiences of working together, the challenges they faced, and how they navigate their different roles and responsibilities. They also discuss the importance of aligning their visions and tastes, as well as the need for compromise and conflict resolution in their creative process. In this conversation, the hosts discuss various topics related to networking, first impressions, the importance of pre-production, the challenges and benefits of having an office space, and the risks of committing to a long-term lease. They also touch on the value of shared workspaces and storage solutions, the importance of considering overhead costs, and the decision-making process when it comes to hiring full-time employees versus freelancers. The conversation concludes with a discussion on editing software preferences and a wrap-up of the conversation.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast

Summary: The conversation explores the impact of AI on content creation and the challenges and opportunities it presents for businesses. The hosts discuss the benefits of AI editing capabilities and the ease of creating podcasts and reels. They also delve into the importance of setting realistic goals and refining processes to maintain a consistent workload. The conversation highlights the limitations of scaling a service business and the potential impact of AI on various industries. The hosts emphasize the role of human expertise in an AI-driven world and the need for creatives to adapt and teach clients how to use AI tools effectively. They also discuss the potential of AI in pre-production and the importance of keeping up with evolving technology. The conversation covers various topics related to working on fun and bold projects, creating a custom GPT model called Hook Hound, thriving in a challenging year, shifting from video production to strategy, dealing with price competition, pitching to the right people, and paying for certainty. The hosts also discuss the importance of sparking curiosity in the sales process and the lessons that can be learned from dogs.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #openai #sora #soraai

Summary: In this episode, the hosts discuss the introduction of AI in video production and its potential benefits and drawbacks. They explore how AI can streamline processes, lower costs, and enhance creativity by allowing for the inclusion of more B-roll content and the creation of different camera angles. However, they also discuss the potential negative impact on job opportunities, pricing, and competition in the industry. The hosts highlight the importance of AI fatigue and the challenges of replicating real people and moments. They also consider the potential need for legislation to address AI-generated video and its impact on misinformation campaigns. The conversation explores the implications and challenges of AI-generated content in video production. It discusses concerns about user perception, organic reach, and the efforts of social media platforms to identify AI content. Legal implications, ownership, and copyright of AI-generated content are also examined. The conversation delves into the potential for AI to enhance existing footage and the need for real people in video content. It explores the challenges of identifying AI-generated content and the potential shift in budget allocation. The conversation concludes with speculation on the future of AI-generated content and the importance of adaptation and navigation in the changing landscape.

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #openai #sora #soraai

🎥 New Episode Alert! 🚀 Meet our First guest of the year, damian fitzsimmons of BRAVEMAN Media.

Join us as we discuss topics like:

🎬 Making the leap from corporate videos to feature films.

🤝 The crucial role of networking & marketing.

📈 Lessons on scaling a creative business.

Tune in for this fascinating conversation! 🎧

Today we Kickoff 2024 with our latest episode. Here we decided to start a new type of content for the episodes. We dive deep into the essentials of video production contracts.

We break down seven crucial tips to safeguard your projects, ensure clear communication, and maintain professional relationships with clients.

Welcome to the business of video production. Welcome to Creatives Grab Coffee.

In episode 71 of Creatives Grab Coffee, we sit down with Dave Lisowski from Foxal Media to dive deep into the power of niching down in the video production industry. Dave shares his journey of finding a unique focus within the blue-collar market, and how honing in on a specific niche has allowed him to build a scalable, sustainable business. Whether you’re a video production professional looking to specialize or an entrepreneur aiming to stand out in a crowded market, this conversation is packed with insights on how to create a successful and streamlined business by targeting the right clients.

Chapters

00:00 - Introduction to Creatives Grab Coffee

02:18 - Meet Dave Lisowski from Foxal Media

04:30 - The Power of Branded Merchandise in Video Production

08:25 - Challenges and Solutions in Creating Quality Merch

10:56 - Building Client Relationships with Personal Touches

14:25 - Guerrilla Marketing Tactics for Video Production

19:58 - The Value of Good Customer Service

22:02 - Overcoming Client Hesitations and Building Trust

30:32 - Niching Down: Why Foxal Media Focuses on Blue-Collar Businesses

33:18 - Lessons Learned from Targeting the Wrong Market

37:14 - The Ideal Client for a Niche Video Production Business

43:46 - Crafting a Scalable Business Model in Video Production

51:41 - How Niching Down Fuels Passion and Focus

56:20 - Scaling Your Business Without Overhead

01:02:07 - The Future of Foxal Media: Scaling Through Systems

01:06:00 - Scaling Your Business with Freelancers vs. Full-Time Team

01:10:15 - The Pros and Cons of Running a Lean Production Company

01:15:30 - Why Dave Avoids Growing into a Large Production House

01:20:45 - The Benefits of Licensing Systems for Video Production

01:26:30 - Developing a Flexible Business Model for Long-Term Success

01:31:45 - Advice for New Video Production Entrepreneurs

01:36:00 - Closing Thoughts: Niching Down and the Future of Foxal Media

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

📣 Navigating Growth & Rebranding in Video! 📣 🎧 Episode 53 is here, and we're stoked to have Ariel Martinez from Miami Video Productions join us this week. We have jam packed great content in this episode 🔥 Some of the Topics We Discuss 🔥 👉The strategic importance of Rebranding your video production business for maximum impact. 🔄 👉The crucial decision between focusing on Personal Growth vs Business Growth. Which path is for you? 🌱 vs 📈 👉The fine line between Corporate and Commercial Projects and why knowing the difference is a game-changer for your business. 🎬 🔒 But Wait, There's More! 🔒 For those who want to learn more, we have an exclusive 1-hour 45-minute uncut version of this insightful episode available on our Patreon. Trust us, you don't want to miss out on the additional golden nuggets! 🌟 https://www.patreon.com/CreativesGrabCoffee Need a new website host? GET 2 MONTHS OF FREE HOSTING WITH KINSTA: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHU🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

GET 2 MONTHS OF FREE HOSTING WITH KINSTA: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHU

In this milestone 🎉 50th episode, hosts Dario and Kyrill dive deep into the state and future of their business and the broader video production industry. From discussing the challenges and emotions 😔 tied to running a production company to offering tips on diversifying business lines and understanding scalability, this episode is a goldmine 💎 for anyone operating in the video production business world.

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

❤️🎉 SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

GET 2 MONTHS OF FREE HOSTING WITH KINSTA: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHU

On the latest episode of "Creatives Grab Coffee", we sat down for an eye-opening chat with Zach Yokum from Mileshko, a video production company based in Atlanta Georgia.

Get ready as we dive into contracts, pricing hacks, team dynamics, client relations, and why you might want to consider the retainer model.

Key Takeaways:

📜 Navigating Contracts: Understand contracts to protect your business and set clear client expectations.

💵 Pricing Strategies: A flexible, tiered pricing model can help manage your workflows.

👥 Well-Rounded Team: Multi-talented team members are the gears that keep the machine running smoothly.

🤝 Managing Client Expectations: Clear and open communication is the cornerstone of long-term relationships.

💼 The Retainer Model: Is it right for your business and your client. Identifying when it will work.

SUBSCRIBE and FOLLOW for more episodes! https://www.creativesgrabcoffee.com/

Produced by: https://www.LapseProductions.com

This week, we welcome Stuart Edgeworth from Chuck Media. An Australia based video production company that focuses on Filming with Feeling. Stuart is our first guest from Australia 🇦🇺.

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

In this episode, we cover the following and more:

🎯 Tailor your online presence to suit certain niches, while taking on a broad range of projects

🎯 Distinguishing types of projects, productions, and industries as a way of niching down(?) 🎬

🎯 Curate landing pages to funnel clients towards different showcases a fine balance of showcasing your work for certain projects without deterring other new opportunities 🎥

🎯 Growing pains as a rite of passage for entrepreneurship 💼 🎯Taking on annual passion projects to keep you enthused and excited

❤️🎉 SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

In any level of your business, there is a certain level of quality you can maintain. It gets more difficult when you expand and grow your business, when you hire new people, introduce new systems, etc. You have to build it up and plan to make sure you maintain the quality of work you produce. On this week's episode with Ben Poss from Edit Crew, we discuss this as well as many other topics. Including: 👉 Speaking specifically to prospective client’s needs 👉 Offering solutions that resonate 👉 A.I. tools can be used to improve workflow, but still need human finesse 👉 Setting aside specific time to grow your business

SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

With the introduction of platforms like TikTok, social media is changing the way we create AND consume video. This week, we welcome our next guest from the UK, Jake Barrett from BTV.UK, an award-winning, producer-led video production company. Their passion is making the visual production process a pleasure for their clients. They partner with organizations and brands across the world who know they’ve got things under control.

SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Business growth can come in many different ways. One of the biggest is building a team. The way to grow from this is to INVEST heavily into the people you work with. Today we welcome Rupert Rixon from Perspective Pictures. Our VERY FIRST guest form across the pond in London England. Perspective Pictures is a digital-first video production agency, based in London. Operating as a digital studio, they produce everything from long-form content to digital ads, all created by our in-house team of digital natives.

❤️🎉 SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

The job has changed and being remote is becoming more the norm. One field that this wasn't expected for at first was video production. So how can you produce video content fully remotely really? Well today's guest Jeremy Thibodeau from Rubicon Story shares his story and how this model works for him and his business.

SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

In episode 70 of Creatives Grab Coffee, we chat with Julian Tillotson, founder and CEO of INDIRAP, a Chicago-based video production company. Julian shares his journey from freelancing to building a company that has delivered over 11,000 videos across 40 industries. We dive into how Indirap has mastered not only the art of video production but also the science of video marketing, offering practical advice on scaling a business, leveraging content, and thriving in today’s competitive digital landscape.

Chapters

00:00 Introduction and Background

04:25 The Challenges of Content Creation and Distribution

09:26 The Importance of a Distribution Strategy

14:03 The Value of Video Marketing

27:03 Dealing with Subcontractor Failures

28:58 Transparency and Problem Solving

33:06 Generating Positive Google Reviews

44:06 Balancing Video Production and Marketing Services

46:17 Collaboration Over Competition 51:19 Mastering Cold Emails

53:15 The Importance of Email Sequences and Response Rates

55:42 Educating Potential Customers through Video Content

57:24 LinkedIn as a Platform for Sharing Successes

01:00:19 The Value of Face-to-Face Interactions

01:05:44 Exploring the Chicago Market

01:08:06 Connect with INDIRAP on Social Media

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

"Pitching as a Producer" with Ryan Koral from Tell Studios / Studio Sherpas. SUBSCRIBE and FOLLOW for more episodes! Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

In episode #42, we discuss How To Diversify Your Video Business Income and more with Adam Sewell from Digital Spark Studios.Based on the East Coast of the US, their mission is to create work that triggers both emotion and action while building meaningful relationships with our partners.SUBSCRIBE and FOLLOW for more episodes!

SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

This week we welcome Thomas Ackels from Offbeat Films, a full-service video production company in Seattle, Washington specializing in the authentic human voice. There is so much to unpack in this episode. We talk about: -Finding fulfilment with your projects -Getting paid for your passion projects -Losing pitches and re-evaluating for the future -Putting in safeguards to protect your business’s cash flowWelcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Today we welcome Liam Dawe from Altitude Media, a video production company based out of St.Johns, Newfoundland that focuses on creating first impressions that drive results. Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions. Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

SUBSCRIBE 🎧✅ and FOLLOW 📲 for more episodes! https://www.creativesgrabcoffee.com/

Today we welcome Tim Hedberg from Motivo Media. Tim is our very FIRST guest from the US.Motivo Media is a Seattle based creative agency that trasforms their clients’ messages into thoughtful media with an impact.

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

SUBSCRIBE and FOLLOW for more episodes!

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Today we welcome Braeden King from There Media Inc. They are a video production company based out of St. Johns Newfoundland that focuses on communicating brand messaging to your target audience through engaging content production.

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

To learn more about the show, visit: https://lnkd.in/g4mK_zH6Subscribe and follow for future episodes!

There are many red flags that can come up in business. When it comes to new leads, this is what we found to be big deal breakers. Check it out!

To learn more about the show, visit: https://lnkd.in/g4mK_zH6Subscribe and follow for future episodes!

Produced by LAPSE PRODUCTIONS – https://lnkd.in/duVS8QNBInstagram:

@lapseproductionshttps://lnkd.in/eNmgu3MY#videography #videographer

Today we welcome Adam Duguay from Coelement Inc. A strategic and creative storytelling partner for purpose-led businesses and organizations. Listen as we dive into what it takes to improve your client experience, growing your business, working in small markets and many more topics.

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Today we welcome Spencer Stanley from Vanguard Creative, a video production and photography company based out of Winnipeg, Manitoba.

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions. Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Key Takeaways:

-Be Transparent in your business and who you work with.

-Make sure you can afford hiring full time employees. Know when to stick with freelancers.

-Hire people with purpose and don’t expand too quickly.

-B2B VS B2C -When you grow your business, you outgrow your clients.

What a crazy year of ups and downs. Coming out of a pandemic, we reflect back on some of the things we learned in 2022 and look forward to 2023.

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

In this episode of Creatives Grab Coffee, we sit down with Guy Bauer from Umault, a video production company that specializes in creating engaging and creative B2B content. Guy shares his journey from running a generalist production company to niching down and mastering the art of funny and captivating corporate videos. We dive into the highs and lows of his entrepreneurial path, his insights on business growth, managing clients, and the lessons learned from nearly going bankrupt. Whether you're just starting in the video production world or looking to refine your business strategy, this conversation offers invaluable advice from someone who's been through it all.

Chapters

00:00 Choosing the Right Brand Name

05:27 The Downfall of a Generalist Video Production Company

10:45 The Benefits of Specializing in a Niche

14:48 The Risks of Relying on a Single Whale Client

22:01 Transitioning from Generalist to Specialist

30:41 The Game of Pre-Bill Payments

36:02 The Negative Consequences of Pre-Bill Payments

43:39 Setting Boundaries and Saying No to Bad Clients

57:06 Working with a Spouse in the Business

59:41 Finding the Right Clients: Trusting Your Gut Instincts

01:03:30 Balancing Creative and Operational Responsibilities

01:08:03 Effective Budget Management in Video Production

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we welcome Agency NineSix onto the show. A production agency that works with brands and organizations from around the world offering services in strategy, branding, creative, production and post production services.

To learn more about the show, visit: https://www.lapseproductions.com/lapse-productions-blog/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we are welcomed by Doug Darling from Tripwire Media, a video production company based out of Winnipeg with strong focus in strategic storytelling.

Timestamps:

00:00 - Intros

3:30 - Why strategy is important

6:20 - How to start a creative venture

9:48 - Communicating your process

11:00 - A good process sets expectations

15:37 - Show client milestones

17:15 - Involve clients in the creative process

19:09 - Vetting leads saves everyone time, including theirs

22:00 - Choosing the right leads

25:00 - Finding out the budget

28:50 - How asking about budget benefits the client

31:02 - Growing and benefits of a big team

37:02 - Building out your team

38:24 - The hardest hire is the first hire

41:36 - Developing workplace culture

44:28 - How remote work has affected team collaboration

46:57 - Dealing with team conflicts

49:37 - How to collaborate with your team properly

53:33 - Recommended books & resources

58:49 - Outro

To learn more about the show, visit: https://www.lapseproductions.com/lapse-productions-blog/

Subscribe and follow for future episodes!

Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we are welcomed by Maddy O'Shaunessy, an executive producer at Impossible Studios. With her past experiences at Ogilvy and Momentum to name a few, she has shot and produced commercials all over the world for brands such as Buick, Dove, Shoppers Drug Mart and many more.

Timestamps:

00:00 - Intros

04:26 - Bringing together an international team of talent

06:40 - Vetting your talent

08:58 - What to look for in talent

10:14 - Budgeting is similar all throughout the world

11:07 - 15s ad storytelling is so key 1

4:48 - You can’t hire solely based on reels

18:25 - Cheap isn’t always better

20:10 - DP Tips and Red Flags

25:01 - Social Media Ad Tips and Info

33:30 - Adapting your content to TikTok

40:10 - Learning about and preparing for VR & FB Metaverse

43:10 - Don’t give your audience too many steps to view your content

44:00 - Future of VR and Video

50:01 - Outro

To learn more about the show, visit: https://www.lapseproductions.com/lapse-productions-blog/

Subscribe and follow for future episodes!

Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we are welcome by Sasha from August Media. August media is a boutique digital agency that covers everything from content production, management and design.

Timestamps:

00:00 - Intros 10:26 - Ongoing improvements in your processes

14:36 - Metrics are Key

24:07 - Developing client relationships by providing multiple services

29:42 - Identifying your customers

31:45 - Different clients have different needs

37:11 - Identifying bottlenecks

41:41 - Communicate and set expectations with clients

50:10 - Providing a good experience

53:44 - Project management using Slack and Frame.io

57:54 - Outro

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com Instagram: @lapseproductions https://www.instagram.com/lapseproductions/ #videography

#videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we're joined by Brett Connors from Light Factory, a video production company based out of Calgary that focuses on creating video for brands and arts.

TIMESTAMPS:

00:00 - Intros

07:46 - important systems

10:45 - business audit

15:10 - Team Structure

17:32 - Co-directing

29:42 - Tik Tok

35:50 - Social media variations

37:50 - Attention spans

42:20 - Branded docs

47:25 - Outro

To view the post for this episode, visit: https://www.lapseproductions.com/benefits-of-codirecting-creatives-grab-coffee-29/

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we're joined by Amy Mantyka from Play Creative, a Saskatchewan-based commercial video production company with a studio in the heart of Regina’s historic warehouse district. Whether they’re creating content with local clients or shooting around the world, they look at every project from a creative, collaborative, and strategic vantage point.

TIMESTAMPS:

00:00 - Intro / Scalability

00:09 - Sharing workloads / Collaborating together

00:22 - Getting asked how you work 00:26 - Importance of Pre-Production / Going with the flow

00:32 - Breaking your own rules

00:36 - Viewer questions: How do you deal with difficult clients?

00:49 - Working with an ad agency

00:54 - Charging for revisions

To view the post for this episode, visit: https://www.lapseproductions.com/scalability-collaborating-production-creatives-grab-coffee-28/

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we're joined by Geoff Livingston from Noravera, a video production company based out of Vancouver, B.C.. His video production company focuses on creating beautiful, emotional and engaging stories.

TIMESTAMPS:

00:00 - Intro + Slow/fast season/growing organically

11:30 - growing the team / team structure

24:00 - Client discovery / ROI / Time spent on client work / Pre-Production

30:00 - Partnerships / Creative Differences

40:25 - Buying out your partner / Future Plans / Shying away from retainer projects 46:45 - New marketing initiatives

To view the post for this episode, visit: https://www.lapseproductions.com/how-to-grow-organically-creatives-grab-coffee-27/

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we're going to do a 10 episode recap (Episode 15-25).

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

This weeks guest is Trevor Hnatowich and Scott Anderson from Enjoy Creative. Enjoy Creative is a video production company based in Winnipeg, Manitoba, Canada. They are passionate about helping brands use video to overcome challenges and achieve outstanding results.

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Jeff Bradshaw from V Strategies Inc. V Strategies Inc is a Calgary (Alberta, Canada) based Video Production Company that has been operating for over 25 years. They provide their clients with a combination of outstanding creative, innovative solutions, first class service and a results driven video product.

To view the post for this episode, visit: https://www.lapseproductions.com/providing-strategic-video-creatives-grab-coffee-24/

Timestamps:

00:00-11:06 - Intros

11:07-15:27 - Shift in production companies approach clients

15:28-20:43 - walking the fine line between being a production company and a marketing agency

20:44-26:57 - Clients that want to be cheap / Live-streaming

26:58-29:32 - V Strategies target market

29:33-37:15 - Video Sales Process

37:16-49:17 - Team size / The transition production owners will need to make as their business evolves

49:18-54:22 - Challenges faced

54:23- - things you would do differently if you could go back in time / Outro

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

In the latest episode of Creatives Grab Coffee, we sit down with Patrick Blake from Leveler Media, a Philadelphia-based video production company known for its innovative approach and successful projects. Patrick shares his journey from freelancing in product photography to co-founding Leveler Media and navigating the evolving landscape of video production. With insights on industry shifts, the challenges of maintaining client relationships, and the nuances of running a creative business, this episode is packed with valuable lessons for both aspiring and seasoned video production professionals. Tune in to hear Patrick’s story and gain a deeper understanding of the business side of creativity.

Chapters

00:00 Introduction and Background

02:56 The Accessibility and Rise of Video Production

06:08 Challenges of Being a One-Man Band

08:26 Navigating Budget Constraints and Client Expectations

11:15 Building Long-Term Relationships with Clients

21:14 Client Turnover and Adapting to Changing Circumstances

26:21 Navigating Budget Constraints

28:46 The Challenges of Editing

30:37 The Importance of the Right Music Track

36:01 Strategies for Effective Pitching

41:23 Building Trust Through Successful Examples

44:46 Researching Competitors for Tailored Pitches

47:39 Challenges and Rewards of the Video Production Industry

48:03 The Impact of the Pandemic on the Video Production Business

49:00 The Unpredictability of the Video Production Industry

49:38 The Excitement of Not Knowing What the Next Project Will Be

50:06 Securing Funding During the Pandemic

52:15 Tech Regrets and Email Security

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Jon Corbin from Corbin Visual. Corbin Visual is a full-service video production company and content lab that helps brands figure out what they need while providing creative tools to help them speak "social" and convey cultural relevance.

To view the post for this episode, visit: https://www.lapseproductions.com/personal-branding-creatives-grab-coffee-23/

Timestamps:

00:00-11:33 - Intro (catch up / followup since 2020 / pandemic stuff)

11:34-15:35 - being wary of hiring more staff because of covid, team structure for production companies

15:36-29:21 - Personal Branding

29:22-48:23 - The Influencer Project, making time for personal branding

48:24 - Outro

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Matthew Collings from Capture the Moment Media. Capture the Moment Media is a full service video production company proudly headquartered in Vancouver and Victoria, BC. They collaborate with brands to distill the essence of their story, and communicate it in a way that honours their uniqueness and inspires the viewer to learn more.

To view the post for this episode, visit: https://www.lapseproductions.com/results-videos-passion-projects-creatives-grab-coffee-22/

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov. Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Josh Usheroff from Black Box Productions. Black Box Productions is a Montreal and Toronto based Video Production company that creates branded content and marketing videos for advertising agencies and corporate clients.

To view the post for this episode, visit: https://www.lapseproductions.com/internal-growth-strategy-creatives-grab-coffee-21/

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guests are Braeden Fairbridge and Cameron Russelle from Your Story Agency (https://www.your-story.agency/). They are a Vancouver based Video Production company that provides businesses with results-driven video and strategy to help them clarify their message, connect with their customers, and automate their business with video.

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

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