Julie Lokun and Lauren Erickson are joined by Brett Berish, the founder and CEO of Sovereign Brands. Brett, known as the "cocktail king," shares his journey of building not just one, but five successful liquor brands, including the world's fastest-growing premium rum, Bumbu.

• Brand Building Philosophy: Brett delves into his unique approach to brand building, emphasizing the importance of believing in your product, evolving based on feedback, and trusting your gut instincts.
• The "Mud to Marble" Mentality: A phrase borrowed from Rick Ross, which encapsulates the gritty, hands-on process of taking an idea from its raw form to a polished brand.
• Importance of Adaptability: Brett shares his insights on evolving a brand based on audience reactions and the necessity of not sticking rigidly to a plan if it's not working.
• Lessons from Failure: He stresses that success is often built on the lessons learned from failure and the importance of not relying on others to help you make your vision a reality.
• Balancing Personal and Professional Life: Brett discusses how he uses his personal experiences and environment as inspiration for his business, integrating his love for music and good cocktails into his brand’s identity.

• "If anybody's gonna fuck this up, I want it to be me." - On taking ownership and trusting his instincts.
• "Sometimes not having a plan is a great plan." - On the flexibility required in brand building.
• "You have to believe in what you're building." - Emphasizing personal investment in one's brand.

• Partnerships and Authenticity: Brett talks about the importance of aligning partnerships with one's personal interests for authenticity.
• Production Process: An interesting dive into how Brett approaches the production of his drinks, focusing on creating a unique taste profile and distinguishing his products in a competitive market.
• Legacy and Long-term Vision: Brett aspires to create timeless brands that will outlast trends and continue to grow long into the future.

• Sovereign Brands:
• Explore Brett Berish's exceptional line of spirits.
• Sovereign Brands Website
• Connect with Brett Berish: Instagram | Twitter

Julie and Lauren announce that at their upcoming conference, CRE8TIVE CON where they will be creating a signature cocktail called "Creative Juice" using Sovereign Brands' products. Stay tuned for the recipe!

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Creative Entrepreneur Podcast is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to the Creative Entrepreneur Podcast

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USE THE CODE cre8tive 50 TO SAVE $50 off YOUR TICKET

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Make Money and Be A Good Human with Shawn Finnegan, a visionary entrepreneur and co-founder of Tax Hive, to explore his entrepreneurial journey, love for networking, and experiences as a parent. Shawn shares the highs, lows, and pivotal lessons he’s learned while navigating business and life.

Discover what fueled Shawn’s leap into entrepreneurship and how he built Tax Hive from the ground up. Key topics include:

• Shawn’s early career and the inspiration behind starting his own business.
• Overcoming challenges in the initial stages of entrepreneurship.
• Pivotal moments that defined his path and his philosophy on adaptability and innovation.

Shawn’s passion for connecting with people shines as he reveals his strategies for effective networking. Highlights include:

• The transformative power of networking in a competitive business world.
• Shawn’s personal approach to building meaningful relationships.
• Tips for introverts to make authentic connections and grow their network.
• How networking has opened doors and created unexpected opportunities.

Shawn reflects on balancing the demands of parenthood and a thriving business, offering heartfelt insights and advice. This segment covers:

• His evolving role as a father and how parenthood has influenced his leadership.
• Strategies for achieving work-life balance and prioritizing family.
• Lessons learned from parenting that have shaped his entrepreneurial mindset.

Tune in to hear Shawn’s incredible story, gain actionable insights, and be inspired by his journey as an entrepreneur, networker, and parent. Don’t forget to subscribe, rate, and share The Creative Entrepreneur Podcast with your network!

• Website: www.cre8tivecon.com
• LinkedIn: Julie Lokun

• Website: Tax Hive
• LinkedIn: Shawn Finnegan

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Creative Entrepreneur Podcast is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to the Creative Entrepreneur Podcast and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @cre8tivecon

Join The Cre8tive Con Community for FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network webs

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Your story has the possibility to be monetized. Listen to this episode and learn how a mob daughter took her story and created a book that is changing livesl

1. Introduction to Angela Pisano:

• Julie introduces Angela, highlighting her book and background as the daughter of a mobster.
• Angela’s unconventional childhood and the influence of her father's dual life in organized crime and suburban family dynamics.

1. The Power of Storytelling:

• Angela discusses how writing "Welcome to the Family" was a cathartic experience that shed new light on her past.
• The importance of sharing personal stories to create connection and empathy.

1. Monetizing Your Story:

• Steps Angela took to monetize her life story through her book and social media engagement.
• Angela's tips on leveraging book clubs and social media for audience engagement and marketing.
• Overcoming apprehensions about controversial revelations to present an honest and impactful narrative.

1. Personal and Professional Lessons:

• How Angela’s parents balanced their criminal life with strong family values and a focus on education.
• Angela’s transition from an unusual childhood to a stable suburban life and marriage to Joe, an accountant outside the mob world.

1. Insights on Parenting and Structure:

• Angela’s reflections on her parents’ high standards and structured upbringing contrasted with modern parenting challenges.
• The impact of social media and societal pressures on today's parenting styles and child anxiety.

1. Engaging with Your Audience:

• Angela's experiences connecting with readers via social media and book clubs.
• The transformative power of sharing your story for personal growth and community connection.

Key Takeaways:

• Your personal story has the potential to resonate deeply with others; authenticity is crucial.
• Engaging with audiences through various platforms helps build a supportive community.
• Balancing honesty with sensitivity when sharing controversial family history can enhance the story's impact.
• Emphasizing educational values and structured upbringing can lead to a successful and stable life, transcending unconventional backgrounds.

Connect with Angela Pisano:

• Book: "Welcome to the Family: My Life as a Mob Daughter"
• Engage with her on social media for more stories and discussions.

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media l

In this week's episode you'll meet one of our dear friends, Rick Sedler. Rick is the CEO and Founder of RMS Media Group, a company that markets to the elite upper class. His publications are in the luxury lifestyle market, a category he helped to define. In this conversation we dig into what it takes to market to a hyper-segmented population of individuals, establishing credibility and connecting with decision makers through relationship-driven sales. You'll learn that the power of relationships and establishing a genuine connection over common interests can be the key to unlocking the success of your dreams.

About Rick Sedler, CEO & Founder of RMS Media Group

Rick is a publisher, a media pro, and an expert storyteller. He was instrumental in the growth of The Robb Report Magazine, eventually leading them from the Chief seat. He was later recruited by Elite Traveler as the founding publisher. Elite Traveler has become the #1 luxury travel magazine that’s distributed exclusively on private jets. Today he serves as the CEO and founder of RMS Media group, managing the company’s owned and operated publishing operations which includes Northshore, Ocean Home and Luxury Pools and Outdoor Living magazines as well as their luxury media consulting and branding businesses.

Company & Rick's Social Links:

Company: rmsmg.com

LinkedIn: https://www.linkedin.com/in/rick-sedler-4882486/

Instagram: https://www.instagram.com/ricksedler/

Twitter: https://twitter.com/ricksedler

Tiktok: https://tiktok/ricksedler

Podcasts Mentioned:

Armchair Historians with Anne Marie Cannon

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Podcast website: https://themediacasters.com

In this week's episode Jules & Corinna connect with a maven of social audio, Dayo Akinrinade to talk about the power of using one's voice to connect with other people in real time on social audio applications. They discuss the power of mentorship and how social audio has revolutionized connection as people seek guidance while others offer support. The two-sided exchange offered within social audio is nothing short of revolutionary!

About Dayo Akinrinade, Founder & CEO of Wisdom

• Dayo started as an IT Management Consultant at Accenture and Deloitte
• Then, driven by the lack of diversity in London’s tech ecosystem, she joined the founding team of OneTech, London’s largest diversity in startups programme, backed by the JP Morgan Chase Foundation.
• Subsequently, after spotting a gap in the market, she went on to found Africlick, a cultural dating app targeting 1 billion Africans globally. Africlick has been mentioned on BBC Africa, BBC London Radio and Huffpost.
• Dayo holds a B.Sc. in Computer Science from the University of Manchester and a M.Sc. in Technology from University College London.
• Dayo was named 2021 Women In Dating Powerbook, celebrating the 20 most inspirational and influential women in the dating industry
• Dayo was named in the Financial Times Top 100 Most Influential Ethnic Minority Leaders in Tech. 

Wisdom Socials

• https://www.instagram.com/joinWISDOMapp/
• https://twitter.com/joinWISDOM
• https://www.facebook.com/joinWISDOMapp
• https://www.linkedin.com/company/joinwisdomapp/
• https://www.wisdom.audio/ 

Dayo’s Socials

• https://twitter.com/DayoAKK
• https://www.instagram.com/dayo.akk/ 
• https://www.linkedin.com/in/dayo-akinrinade-6102762/

Join Our Community Of "Dragonflies" And Reach For Your Dreams

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This week, we take you on a journey to Ghana in Africa so you can get a taste of what it's like to be a bold and fearless media queen in a country where corruption, sexism, and bigotry against homosexuality is the norm. Nana Aba Anamoah is a Femcaster in her own right with millions of engaged followers on Instagram, a career in TV and radio broadcasting that spans decades, and a leader who prizes mentorship because she truly loves helping people succeed. Nana Aba has a strong voice, and she isn't afraid to use it. She speaks with clarity of mind and truth in her heart to raise the voices of her people. She protects and serves the LGBTQIA+ community in Ghana, where it is literally illegal to be gay, and consistently supports the journey of those that are less fortunate than herself.

Nana Aba is fearless. She is bold. She is beautiful. And she has a heart of gold. We invite you in this conversation to think about what it would be like to spend a day in her shoes, of the sacrifices she's made, of what it would be like to say goodbye to anonymity and live a life in the limelight. We love Nana Aba and we know you will too.

About Our Guest: Nana Aba Anamoah, General Manager of GH One TV + Star 105.3 FM, Founder of the not-for-profit: Hearts Wide Open

Nana Aba Anamoah is one of the most prominent journalists in Ghana. She is the Radio and Television Personality of the year; an award she has won for the second time in 3 years. Other awards include TV News reporter of the year, Current Affairs presenter of the year, Ghanaian woman of the year (Media Category), and Social Media Personality of the year. Nana Aba has become the leading voice on many issues on social media in Ghana with a staggering following of over 3 million on instagram alone.

Nana Aba is currently General Manager of GHOne TV and Starr 103.5 FM. She is the founder of the new charity, Hearts Wide Open, a Not for Profit Organisation registered in Ghana, whose mission is simply to spread joy. From jobs to school fees, funding for life changing medical emergencies and more, residents of Ghana can apply directly on their website if they need help of just about any kind.

Guest Instagram: https://www.instagram.com/thenanaaba/

Guest Website: https://heartswideopen.ngo

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Podcast website: https://themediacasters.com

In this interview Corinna & Jules connect with Dr. Laura Berman and discover that by following breadcrumbs of joy, and listening to your body you too can tap into your power, discover your Full Body Yes -- and become the Trailblazer you aspire to be.

Dr. Laura has graced stages, microphones and television for over a decade as the trailblazer for having necessary conversations in the most difficult times of our lives. For decades she has pushed the envelope in speaking her truth.  She has been a regular contributor to the Oprah Winfrey show, opening millions of peoples' eyes to topics like sex, relationships and love.

More About Dr. Laura Berman:

Berman is an assistant clinical professor of obstetrics and gynecology and psychiatry at the Feinberg School of Medicine at Northwestern University.

She is the author of the books It's Not Him: It's You and The Book of Love: Every Couple’s Guide to Emotional and Sexual Intimacy, and the New York Times best-selling books Real Sex for Real Women: Intimacy, Pleasure, & Sexual Wellbeing and For Women Only: A Revolutionary Guide to Overcoming Sexual Dysfunction and Reclaiming Your Sex Life as well as Secrets of the Sexually Satisfied Woman: 10 Keys to Unlocking Ultimate Pleasure and The Passion Prescription. She is a weekly columnist for the Chicago Sun-Times and has appeared on Fox News and CNN and in The New York Times, USA Today, and major women's magazines.

Berman is also a member of the American Association of Sex Educators Counselors and Therapists, the Society for the Scientific Study of Sexuality, the National Association of Social Workers, the International Society for the Study of Women's Sexual Health, and the American Urologic Society.

Laura and her sister, the urologist, Jennifer Berman co-authored For Women Only: A Revolutionary Guide for Reclaiming your Sex Life. 

In 2016 she published Quantum Love: Use Your Body's Atomic Energy to Create the Relationship You Desire.

In 2021, she started her podcast 'The Language of Love'

Visit Her Website: https://drlauraberman.com

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Podcast website: https://themediacasters.com

Dr. JC Doornick “Dragon” comes from a fascinating life and family history full of pioneers in the entertainment industry and professional athletes. Later in life becoming a servant to the people as a Doctor of Chiropractic and Cofounder of a worldwide Humanitarian relief organization serving the third world with health, education, housing and food.

Dragon frequently takes the stage and speaks to live audiences upwards of 11,000. With their two sons and adopted daughter “Duckie” they travel the world creating memories and seeking adventure and experiences. The Dragon represents that version of yourself you don’t believe is possible and the RISE UP WITH DRAGON PODCAST is all about unlocking and freeing people from their programmed mental prisons and back on track dreaming big. You can look forward to bigger and better things including the world’s greatest story ever told in the release of his upcoming book.

Mieke Doornick, “Mee-kah”, aka (Chicken 🐔) is a master’s level student at Northwestern University and is currently working towards her qualification as a Licensed Professional Counselor (LPC). Mieke holds a BA degree in Drama from The South African School of Motion Picture Medium (AFDA) in South Africa and trained as a professional actor and voice-over artist at both The New York Conservatory for Dramatic Arts (NYCDA) in New York and The British American Drama Academy (BADA) in London. After graduating, Mieke moved to South Korea where she became the head of the English department at Dongducheon Sincheon Elementary School. She taught both English and Performing Arts to students in grades one through six.

She strives to establish a sincere and dependable environment for the clients she serves by encouraging a trusting, personalized, and collaborative space. She applies a strengths-based, person-centered approach embedded in a psychodynamic framework, but also has a substantial interest in Dialectical Behavior Therapy (DBT) – a form of therapy which concentrates on acceptance, emotional regulation, and strengthening skills to cope with challenging situations. She is a member of both the American Counseling Association (ACA) and The Association for Creativity in Counseling (ACC).

For the past three years, Mieke has practiced as a certified health and transformation coach, and together with her husband, is currently expanding their health coaching company to Singapore and Hong Kong.

Join Our Community Of "Dragonflies" And Reach For Your Dreams

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5 Free Tools to Market And Build Your Business.

They say, “The Best Things In Life Are Free”

You know your Femcasters Love Freebies. Here are our 5 tips on how to elevate your brand (and your podcast) for FREE! If you like free tools and resources to enhance your business, please reach out to Femcasters or join the Femcasters community (FOR FREE)!

And you can also refer to Part 1 and Part 2 of The Femcaster Freebies here:

5 Freebies in 5 Minutes | Femcasters

5 Freebies In 5 Minutes, Part 2 | Femcasters

LINKTREE

Link Tree is your one stop shop to get all your URL’s and your websites on one platform.

Link Tree is an amazing resource. And we love it because it is FREE! Link Tree allows you to customize this URL and add all the links you want your social media followers onto one site. Sign up for Link Tree, add your links, customize it with your favorite colors and then upload it to all your social accounts. (Including Facebook, Instagram, Twitter, YouTube, and Pinterest).

Don't have too many links. It will confuse people.

Femcaster Tip:

Make sure you're discerning with the links. Too many links on Link Tree will confuse your audience. Keep it concise and make it powerful. 

SmallSEOtools.com 

 It is very possible to get caught up in the minutia of building a business. It is very possible that you can get so wrapped up in analytics you forget about the vision of your business.

However, SEOs are a vital part in the health of your online presence.

Moz Rankings- What is Moz Rankings?

Moz Ranking checks your website's number of quality links (backlinks), how SEO-friendly your website presents to GOOGLE . Moz Rank is calculated by a logarithmic scale between 1 and 10 . The higher the quality of the incoming links, the higher the Moz Rank.

Hashtag-Generator.com

Who does not love a dynamic hashtag? Who does not enjoy a strategic plan using hashtag?

Hashtag-Generator.com takes the guesswork out of hashtags. However, remember, this key #hashtagtip:

You do not want to use hashtags with 7 BILLION follows. It serves your brand and mission to use hashtags with followings of 1k-5k. This is the sweet spot in our estimation. When your following is too large your message gets lost in all the other posts with this hashtag.

CHARTABLE

Chartable's podcast analytics and attribution tools help publishers grow and help brands & agencies understand their spend. Chartable is the gold standard in understanding your global ranking. It also offers you a real-time reflection of your audience and reviews.

Analytics and market positioning are a necessary components of building a strong brand. Understanding your numbers brings clarity to what is working and what is not working. Harnessing your “numbers” gives you the ability to make tweaks to your podcast and deliver content that your audience will devour.

PODMATCH

PodMatch is like MATCH.COM for podcasters. PodMatch is a vibrant community of Podcast hosts and prospective guests. It is an engaged platform that allows prospective guests to pitch their story, service, or product. Authors, speakers, broadcasters, and entrepreneurs are plentiful. The best part about PodMatch is that it is, yes, free.

è Caveat: In order to complete a profile on Podmatch you must have 7 podcast episodes published and have a viable RSS feed for at least 30 days.

We love hearing your free tips you have found that are an asset to your brand. Please share them with us and if we use your tip in an upcoming Freebie episode we will send you some coveted Femcaster/Mancaster swag.

Email us: femcasters@gmail.com

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Podcast website: https://themediacasters.com

This week, join Corinna & Jules as they connect with a B2B podcasting badass, Adam Sinkus of The Winning Tactics. They discuss how finding your authentic voice, practicing it, and varying your story with your audience in mind can keep your story fresh, engage your audience, and create an authentic story that will resonate with your audience, no matter the method you use to get it out into the world.

About Adam Sinkus, The Winning Tactics:

Adam brings his over 10 years of business and marketing skills to build engaging conversations about the many advantages of building an authentic brand through podcasting. He brings his passion for marketing and messaging front and center helping businesses reach their audience with genuine messaging that converts.

Guest's Website: Thewinningtactics.com

Connect with Adam Sinkus: https://www.linkedin.com/in/adamsinkus/

Time Stamps:

00:00 Introduction

03:50 Monetizing your podcast - mirroring your business purpose with your podcast

04:40 Selecting guests based on your goals

05:20 The "F" word that Jules hates

07:10 What makes your voice unique

08:30 What is Adam's personal brand?

11:34 Why aren't there more women on the production side of podcasts?

15:30 The importance of story and authenticity, empowering one's true talents

18:40 Finding your inspiration and bringing your authentic voice forward (finding your why, practice your story, connecting with your audience. Layer it together / tell differently and keep it fresh)

24:42 Brene Brown and the importance of being vulnerable

26:20 The secret to conducting great interviews with your guests

27:53 Adam's favorite podcasts - and his commitment to learning by listening

30:15 Corinna's commitment to listen to Femcaster community member podcasts - and what she's learned from listening to them - including Bailey Bouwman's Cloth Diaper Podcast

31:43 Irina Hehovsov's Single Parent Success Stories podcast and how her storytelling method kept Adam glued to it for 3 episodes, even though it isn't typical of the shows he likes

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Podcast website: https://themediacasters.com

This podcast is re-broadcast by permission from Halfass to Badass, Hosted by Satori Mateu. Julie Lokun, host of Femcasters, opens the show with a heartfelt original introduction.

Have you ever had someone believe in you and see something that others maybe didn’t? Have you ever had someone do something special for you, and inspire you to pay it forward? Today’s guest will share real-life obstacles and struggles and how she overcame them. Corinna Bellizzi is the host of the Care More Be Better and Femcasters podcasts and focuses on social impact, sustainability, and elevating the voices of women. She has also been a very successful executive in the natural products industry for years.

In this episode you will learn:

What can YOU do to contribute? How you can use your past experiences to move forward and make an impact in other people’s lives. How to discover what your dream client is looking for What happens when you live in alignment with your values and take a stand against what’s not... How to deal with insomnia. Corinna has a mission to reach a global audience and inspire them to act and engage. Inspire them to be more complete and whole. If you want to be a part of that visit: https://caremorebebetter.com/  or listen to her show https://podcasts.apple.com/tr/podcast/care-more-be-better-social-impact-sustainability-regeneration/id1548757282

Time Stamps:

00:00 Introduction To The Episode by Julie Lokun

04:45 What is a halfass? What is a badass?

08:20 The formative challenges I faced, and the power of one person’s belief in me

12:15 Roots in natural products; identifying the opportunity of Nordic Naturals in the early days

22:00 Getting inspired – identifying what gives you energy

24:00 Mental health and the power of podcasting

26:00 The values + focus connection and its importance in laying a foundation for success

28:00 What gives you clarity? Asking the right questions.

32:51 What to eliminate from your path to clear a path for goal achievement

40:10 Balancing life and business – Schedule time to “do nothing”

44:15 Solving the “Busy Brain” insomnia problem of over-achievers with a powerful mantra

About the Halfass to Badass Podcast and Satori Mateu

Satori Mateu went from wanting to commit suicide and thinking his own life was just over - to living life, fully embracing the adventure. He has become a world champion in karate, a successful business owner, a two time number one bestselling author. An international speaker, a coach, a proud father and an amazing husband. Satori has helped elevate the performance and revenue for Olympic gold medalists, famous entrepreneurs like Tony Robbins and companies like Mercedes-Benz bank of America and many more. He is also a podcaster and has a show called Halfass To Badass: https://podcasts.apple.com/us/podcast/halfass-to-badass-podcast/id1454358776

Satori’s New Book, Unshakeable Wealth is a top-rated on Amazon: https://www.amazon.com/Unshakeable-Wealth-Business-Without-Apologies/dp/1942707835/ref=sr_1_1?dchild=1&keywords=unshakeable+wealth&qid=1630450898&sr=8-1

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Podcast website: https://themediacasters.com

Meet the co-founder and CEO of Loomly, Thibaud Clément, who built Loomly as a romantic gesture for his wife, Noemie. Together they created a social media management tool with creators in mind. Loomly became the chosen platform for Corinna & Jules for Femcasters and their other podcasts too! In this episode you hear their perspectives on why this particular tool stands out for creators, and why they chose not to go with Sprout Social, Hubspot or other platforms. You're invited to think about what you use Social Media for, and how to get the most out of your efforts on each platform, no matter your focus.

About Thibaud Clément:

Thibaud Clement is the Co-Founder of Loomly. Together with his spouse and business partner, Noemie, Clement has launched four successful e-commerce, agency and technology businesses. A self-taught programmer, Clement initially developed Loomly’s collaborative marketing software as an in-house solution to help his team streamline digital content creation and publishing.

Encouraged by feedback from clients and peers, Loomly grew into a standalone entity in 2016. The distributed company, which has operated with a fully remote staff since its founding, currently serves thousands of marketing teams worldwide, consistently achieving a triple-digit annual revenue growth rate.

After graduating from Grenoble Ecole de Management, France and the University of Ottawa, Canada, in 2011, Clément traveled around the world for one year to study innovative business models and published a book about entrepreneurship and business, “Se Lancer Sans Attendre.” He is a frequent guest on podcasts focused on marketing, e-commerce and the future of work, in addition to being a regular contributor to numerous industry publications.

Time Stamps:

00:00 Introduction

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

Join Julie Lokun as she shares her favorite freebies of the week. These are go-to freebies that support your personal and professional development -- and your podcasting or broadcasting journey.

Time Stamps:

00:00 Introduction

01:00 Score.org, matching you with a mentor (for free!)

01:53 PitchPodcasts.com, matching you with podcasts so you can have a rich guesting experience

02:35 Descript.com, video or audio editing tool for transcription (freemium and premium versions)

03:25 ListenNotes.com, check details on podcasts, how they rank globally, lists and analytics

04:30 GigSalad.com, build a profile to build your guest speaker journey (keynotes, etc.)

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

Key Takeaways:

• Start marketing from the beginning of your book journey to avoid last-minute rushes.
• Identify your niche and target audience early on.
• Create content that addresses your audience's specific needs and challenges.
• Use your personal experiences to shape targeted, meaningful content.
• Explore different communication mediums to find what works best for you and your audience.
• Focus on engagement rather than merely counting followers.
• Build a personal brand that aligns with your mission, vision, and values.
• Utilize both long-term organic marketing and short-term targeted campaigns for broader visibility.
• Remember that marketing is a marathon, not a sprint.

Discover why waiting until the end to market your book can leave you scrambling and how integrating marketing strategies from the very beginning can make all the difference. Julie introduces a transformative approach to marketing that starts with identifying your niche, understanding your audience, and creating meaningful content to build trust and community.

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

Meet the Podcasting LEGEND, Chris Krimitsos. You'll hear how he got the Podfest community up and running, as Jules & Corinna dig into his history. You'll discover how Podfest Expo is now one of the largest events in the universe of podcasting, integrating international communities with both their in-person and virtual events. They discuss the state of podcasting today, the fact that a lot of money is being dumped into podcasting now, how podcasters can ensure they don't podfade, the challenge of competing with celebrity hosted shows, and how you can stand the test of time in the world of podcasting. You'll learn the secrets behind community development, what Chris has personally found to be most effective, and how you should never overlook the talent that is right under your nose -- in the very community you have worked to develop.

About Chris Krimitsos:

Chris Krimitsos holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His international conference, PodFest, is the longest-running continuous in-person podcasting event in the world and attracts thousands of attendees from over 50 countries each year. Running parallel with that event, Chris also successfully birthed VidFest, as part of his efforts to build the home for all creators.

With two decades and over 2,000 live events under his belt, Chris has worked with the world’s most influential voices in marketing, audio, and technology. Those experiences inspired his best-selling book, Start Ugly, which has quickly become the go-to guide for entrepreneurs and influencers who are beginning their creative journey.

He’s not just an educator though. His penchant for being an on-demand innovator is seen in Chris’ own Kid-Friendly Podcast Network having garnered over a million podcast downloads. As a podcast consultant and coach, he has helped ventures such as the Women’s Meditation Network grow to millions of monthly downloads.

As the go-to authority, Chris is the person to be contacted when the experts need to understand how the on-demand audio space will continue to evolve.

Website: http://chriskrimitsos.com/

Podfest: https://podfestexpo.com/

Time Stamps:

00:00 Femcasters_Chris Krimitsos

04:30 Mathew Passey, The Podcast Consultant - Introduction to Podfest 2021

07:00 Even Celebrities Podfade - and Why Consistency Wins

08:10 Social Audio -- Are These Platforms Useful for Podcasters?

10:49 Slow & Steady Wins The Race and The Power of Word of Mouth

15:23 In-Person Connections & Virtual Options In The Age of COVID, Improving Access

17:27 The Problem of Cyber-bullying In Podcasting

25:32 Fostering Community & Leveraging Engagement

27:00 The Power of The Singular Tense and "You / Your" Language Use

28:30 The Importance of An Embedded Call To Action

32:58 Finding Talent Within Your Community

37:42 Chris Krimitsos' Favorites At IHOP

39:56 Jerry's Story

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

Join Corinna & Jules as they connect with their community on Clubhouse for a Q & A about expanding your voice and reaching new audiences. They connect with Kim, a children’s author who seeks ideas for how her book can get exposure in more of the right places. They offer thoughts on how she might even use TikTok and YouTube to expand her brand and make a name for herself. They also connect with a political leader, Tamara, who seeks to change the state of politics in Georgia, and other podcasters with topics that range from bacon to sex in a single show. This episode may surprise you. It may delight you. It may put a smile on your face and spur new ideas into being.

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

Have you been wondering if the topic of your show is too narrow, too small, or too niche? Podcasts with incredibly narrow topics often thrive. These “super niche” shows activate a community and compel real engagement in a way that podcasts with a broader audience simply can’t. 

In this episode we introduce you to Bailey Bauman, host and creator of the Cloth Diaper Podcast, which has recorded 96 episodes to date. Bailey Bouwman has successfully cultivated an audience of 2.3K subscribers on YouTube and a Podcaster with a VERY ENGAGED audience of 300 listeners or more. With audiences that span from her native Canada to the Far East, Bailey reaches passionate people from all over the globe. Through her podcasting and vlogging efforts, Bailey has become a “go-to” within the cloth diapering community. She is deeply involved in the formation of a new industry association that will likely emerge in 2022 and which seeks to bring cloth diapering back into the mainstream. 

Corinna Bellizzi interviews Bailey Bauman as they discuss how and why cultivating an engaged audience is so important, the types of tools they use to market to these audiences, and the importance of “merch” or branded merchandise to cultivate a deeper connection with inspired audience members, guests, and affiliates. Topics discussed include:

About Bailey Bouwman

Bailey Bouwman is the co-founder of the Cloth Diaper Association. She admits that nobody talks about diapering until they are full into “the diaper situation” and she’s made it her mission to ensure cloth diaper use re-enters the mainstream. She invites you to waste less, spend less, and embrace cloth diapering.

Bailey Bouwman’s Website

Cloth Diaper Podcast – YouTube

Other Podcasts Mentioned

Care More Be Better: https://caremorebebetter.com

Motorcycles & Misfits: https://motorcyclesandmisfits.wordpress.com/

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

In this session, you will be a fly on the wall of an interactive Clubhouse room run by Corinna & Jules in the Impact Podcasts Club. You’ll get to experience a couple of fun surprises – as Julie Lokun shares a surprise for a new podcast that she helped to launch as you meet Rod Desch, host of the Cultural Chameleon Podcast — and Julie Rock who acted as voice-artist for a very special introduction to this new podcast show.

The active discussion includes tips and tools to ensure you enjoy more success guesting on other podcasts, getting guests on your own, and even ideas for ensuring a more successful book launch. Enjoy — and stay tuned for mor Q&A sessions soon!

Time Stamps:

03:30 Do I need a virtual assistant (VA) to guest on a bunch of shows? Tools in lieu of a VA: podchaser.com, audry.io, guestio.io, pitchpodcasts.com

08:44 A surprise for Rod Desch and Cultural Chameleon Podcast

13:30 She Podcasts Live, and getting started podcasting, caremorebebetter.com, beyond6seconds.net

16:10 What exactly is a podcast?

18:35 What makes a show clean or explicit? What’s the deal with swearing?

23:15 Why should you podcast and how do you monetize?

30:10 How to get more listeners and the power of cross guesting

36:00 Surprise for Corinna from Julie Lokun

38:45 Launching a podcast when you’re doubting your voice

Podcasts episodes referenced:

Go Beyond First Impressions with Carolyn Kiel of Beyond 6 Seconds at She Podcasts Live

Be Vulnerable And Love Your Message with Dr. Sherrie Campbell

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

This week, Corinna Bellizzi introduces Carolyn Kiel of the Beyond 6 Seconds Podcast. They talk about why Carolyn began her podcasting journey almost 4 years ago — because she wanted to tell the story beyond the first impression of the first 6 seconds. Her belief is that when you dig deeper, you reveal the truth.

They discuss their podcasting journeys and how each works to peek behind the veil of social media to tell compelling stories. They also share key takeaways from She Podcasts Live, where they recorded this show in person in October 2021.  

About Carolyn Kiel: Carolyn Kiel is a full-time instructional designer of corporate training initiatives. In her free time she hosts the Beyond 6 Seconds podcast, where she has interviewed more than 100 entrepreneurs, creatives and CEOs about the big challenges they’ve faced, and how these experiences have shaped their lives and identities.

Introductory Note: This is an in-person interview that I recorded when I was in Arizona for She Podcasts Live in October. I enjoyed living in the moment, connecting with other vibrant and incredible women. It was an incredible experience, and one I’m most thankful for. She Podcasts Live inspired me to work to build a stronger community of podcasters that collaborate and support one another. We’re doing this with our fellow Femcasters because we believe that it is only through collaboration that we can crash through that glass ceiling and change the world.

So I hope you’ll listen to this episode with that lens and think about what you can do to help elevate the voices of others around you.

Beyond 6 Seconds Podcast: 

Website: www.beyond6seconds.net Facebook Group: Beyond 6 SecondsTwitter: @Beyond6SInstagram: @beyond6secondsYouTube: https://www.youtube.com/channel/UCEZsA0foAXVdeac9Zx4sKEg  

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

Join Corinna & Jules as they discuss overcoming your fear of speaking. Learn how tools like Clubhouse and Wisdom applications (or other social audio) can help. You’ll hear how they each conquered their fear of speaking by keeping the message in focus, practicing in front of audiences, and remembering it’s not about you. It’s about the message. They talk about the power of preparation and why you shouldn’t be afraid to learn by doing, practicing through events at a library, an open mic night, or even through volunteering to be the MC at a local event.

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

In this episode, Julie Lokun and Corinna Bellizzi ask the important questions about defining your brand. They’ll hear from each of their perspectives on why it’s so crucial to identify what makes you different than everyone else in order for people like yourself who share those same core values can be found more easily online with consistency across all channels mentioned (social media included). They finish the episode with an offer of a FREE TOOL to construct your brand house, define your value proposition and begin planning your go-forward communication strategy.

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The Butterfly Effect has a quiet power. It’s an idea that was first proposed by Stanford University professors Edward O Thorndike and Amos Tversky in the 1930s to describe how events outside of our control can have consequences for ourselves-and sometimes those consequences are very dramatic! In this inaugural episode, Julie Lokun & Corinna Bellizzi join forces as they discuss The Butterfly Effect — where everything starts at its winged best… The symbol incorporated into Femcasters’ word mark pays homage not only thematically but also iconographically: We wanted something lighthearted yet eye catching enough so people would know what channel it came from when listening to their favorite show, Femcasters.

“Femalicious. Powerhouse females sharing their stories with the world.” — a quote from a future listener (perhaps you?)

Time Stamps: 

00:00 Introduction

02:00 What Is The Butterfly Effect?

03:00 The Why Behind Corinna’s Podcast: Care More Be Better

04:25 The Why Behind Julie’s Podcast: Obsessed With Humans On The Verge Of Change

06:00 The Power of One Voice – The Power of Many Voices

07:00 The Unexpected Benefits of Podcasting – Collaborative opportunities, Networking, Improving Connections, Stepping Into The Power of Your Voice, Finding Your Purpose, Leaving Fear Behind, Female Empowerment, Clubhouse, etc.

13:57 Making It All Work – Asking For Help When You Need It – And Understanding Your Value

15:00 Is The Negative A Side To The Butterfly Effect?

19:30 Top Tip of The Week — Getting Your Content Seen — The Power of Dialing Your SEO

22:00 The Secrets of SEO’s FREE E-Book from Julie Lokun! Just message us on Instagram @femcasters for your guide. Just say “SEO” and provide your email and we will send it to you!

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The Mediacasters Podcast is the intersection where podcasting, publishing and public speaking collide. With every episode you will learn from the experiences of all kinds of professionals, in their own words - to democratize access to incredible guidance for everyone! We aim to elevate the voices of other mediacasters, uniting silence-breakers by harnessing the power of the 3 P's: podcasting, publishing, and public-speaking.

Hosted by two fierce females — Corinna Bellizzi and Julie Lokun — who are trying to share what matters most with listeners around them.

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

ObD1L8JdkRWmZvCMyb8q

In today's crowded marketplace, the true wealth lies in mastering the art of niche marketing. Focusing on a specific segment allows you to zero in on your ideal client—the one who truly resonates with your message and needs your solution. By defining your niche, you create a tailored experience that speaks directly to your audience’s unique challenges and desires. This approach not only enhances your brand's visibility but also builds stronger, more meaningful connections. Don’t be everything to everyone—be everything to your ideal client. Dive deep, narrow your focus, and watch as your niche becomes your goldmine.

JOIN US AT Cre8tive Con in 2025 and network and grow with other entrepreneurs!

www.cre8tivecon.com

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

Business tips and strategies with Kelli Musa- She transformed her tragedy into a thriving business.

We all have the power to change our lives with creativity.

Join us live at Cre8tive Con! www.cre8tivecon.com

A Tragic Loss and its Aftermath

Kelli reveals a deeply personal and painful experience—the loss of her ex-husband to suicide. This tragedy not only shattered her world but also propelled her into becoming a stronger entrepreneur and a single mother. Balancing emotional and financial responsibilities, Kelly opened up about the complexities of parenting, especially dealing with emotional stress and the external conflicts that followed this family death.

Navigating Parenthood and Grief

Parenting, as Kelly described, became even more arduous following such a trauma. She shared the heart-wrenching challenges of managing her children's pain, particularly during incidents like school bullying. Despite these hurdles, Kelly managed to maintain her work life, supported by a strong network that allowed her to be emotionally present for her sons. Professional help was essential for their collective healing, helping them cope with the complexities of their loss.

Health and Wellness Transformation

Kelli's journey in the fitness industry began long before her husband's passing. However, her foray into the wellness space grew deeper due to her younger son's celiac diagnosis and her own battle with Epstein Barr virus. Faced with inadequate nutrition guidance for her son, Kelly embraced a gluten-free lifestyle, significantly transforming her approach to health and wellness. This personal experience fueled her mission to help others facing similar challenges, deepening her commitment to functional medicine and wellness.

Entrepreneurial Spirit and Fitness Innovation

Kelli's entrepreneurial spirit is evident as she recounts her journey from being involved in fashion and the optical business to opening a fitness studio. She was a pioneer in the group fitness training space, developing unique programs alongside renowned brands like Orange Theory and CrossFit. Her advice for aspiring entrepreneurs is to pursue their passions fearlessly and to deeply understand their health through comprehensive testing.

Our topics today!⬇️

Entrepreneurship for children, work ethics, single mother, emotional responsibilities, financial responsibilities, school bullying, professional help for trauma, gluten-free lifestyle, celiac diagnosis, Epstein Barr diagnosis, wellness commitment, suicide awareness, mental health issues, nutritional guidance, functional medicine, blood labs, group fitness training, fitness studio, weight loss peptides, amino acids, chronic fatigue, inflammation markers, mold exposure, natural mental health treatments, suicidal tendencies, addiction treatment, nutraceuticals, entrepreneurial advice, preventative health, anti-aging benefits.

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary

Join us on the Creative Entrepreneur Podcast for our latest episode: "10 Ways Books & Biz Are Similar." Aspiring Author and Entrepreneur dives deep into the striking similarities between writing a book and starting a business. Whether navigating the waters of memoir writing, conquering imposter syndrome, or zeroing in on your unique selling point, this episode will guide you through it all.

Discover how creating an experience for your readers or customers is key to success and learn the ins and outs of effective branding and audience psychology. Get inspired by figures like Carl Sagan and unearth strategies for book and business marketing that stand out even in saturated markets. With tips on competition analysis, demographic research, and understanding your target audience, this episode covers the essentials for achieving credibility and success.

Tune in to explore the importance of personal experience and professional background, and why a long-term commitment is critical in both writing and entrepreneurship. We'll also discuss the nuances of book marketing, business strategy, and the publishing industry — from landing a traditional book deal to becoming a New York Times bestseller.

Whether you're an aspiring author, a budding entrepreneur, or both, this episode is packed with valuable insights to help you thrive in your creative endeavors. Don't miss out!

Listen now on Creative Entrepreneur Podcast.

00:00 Writing a book and starting a business: similar.

04:49 Ensure consistency; highlight unique selling point always.

07:30 Ensure credibility and relevance when starting ventures.

12:05 Books provide instant credibility; businesses take longer.

16:27 A book's quality is judged by the ending.

17:13 Commitment, marketing, reputation: long-term book or business.

Check out Lauren Erickson- www.laurenericksonofficial.com

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

The network website, with all our community, shows: https://podpage.com/themediacasters

Meet Lauren. She KNOWS Content CREATION!

Lauren Erickson is the newest and shiniest contributor to this show and she is someone you need to hear!

www.laurenericksonofficial.com

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

Number 1 TREND for Small Businesses- HYPER PERSONALIZE YOUR CONTENT

Here is some insight:

As the demand for personalized experiences grow, everybody wants to feel that they are heard, that their voice is heard, that their problem is solved. businesses often use personalization, you know, the subject line, it will say your name and you're like, Oh, someone. It's actually writing me, but unlike traditional personalization, which might involve suggesting products or services that will help your client in very broad categories, hyper personalization dives deep into individual preferences, behaviors, and real time data.

It can seem really daunting, and I know this for a fact, because You're busy. I'm busy. We understand that. When we can achieve this approach to really making your client, your customer feeling like they are, you're the only person in the world, I'm going to tell you, it's going to change the way your business runs.

It takes a little bit of elbow grease. It takes a lot of ingenuity and thinking and understanding the data. This is how you Number one, leverage customer data. Use the data you already have to understand your customer behavior. This can include , their customer journey.

How did they get in touch with you? Where are they coming from? What is their browsing behavior? What's the feedback they've provided for you? You can look into your Google Analytics or CRM to help you gather and analyze this data. By the way, is it data or data? Yeah, data, data. I want to know. But understand your customer data.

Understand all the intricate analytics that are given to you On your website, even if you use social media, just understand where people are coming from. What is their behavior? You are given so many tools. I want you to make sure you're using them. And then you need to segment your audiences.

What does segment mean? It means divide your customer base into smaller segments. Based on their preferences, purchasing habits, and even demographic information. By understanding the unique needs of each segment you have, you can tailor your marketing efforts more effectively.

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://theme

Dominick Domasky, the resilient CEO of Media Champs Publishing, knows firsthand the power of perseverance. After experiencing setbacks in his early ventures, Dom turned failure into fuel, rebuilding his path with unwavering determination. Today, he excels at sharing stories of triumph, guiding others to rise from adversity through the power of storytelling. Under his leadership, Media Champs Publishing has become a beacon for those who dare to start over, proving that the journey after failure is often where true success begins.

Check him out at www.motivationchamps.com

Meet him live at www.cre8tivecon.com

Tips from Dom-

Embrace the Lessons: Every failure comes with valuable lessons. Reflect on what went wrong and what you can do differently next time. Turning mistakes into learning opportunities helps you grow stronger and avoid repeating the same pitfalls.

Stay Focused on Your Vision: Failure can be discouraging, but it’s important to stay connected to your long-term goals. Remind yourself why you started and use that vision as motivation to keep moving forward.

Adapt and Pivot: The ability to adapt to changing circumstances is key to resilience. Be open to pivoting your strategy or approach based on what you’ve learned from failure. Flexibility can lead to new opportunities and paths to success.

Surround Yourself with Support: Lean on a network of mentors, peers, and advisors who understand your journey. They can provide guidance, encouragement, and perspective, helping you navigate challenges and bounce back stronger.

Cultivate a Growth Mindset: Resilience thrives in a mindset that views challenges as opportunities for growth. Focus on developing a positive attitude towards setbacks, seeing them as part of the process rather than roadblocks.

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @cre8tivecon

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

In today's crowded marketplace, a strong, recognizable brand voice is essential for standing out and connecting with your audience. Whether you're a startup or an established company, understanding how to craft and refine your brand's voice can make all the difference in how your message resonates. Here are 3 steps to build your brand's voice to help you create authentic, engaging, and consistent communication.

The first step in building your brand's voice is understanding who you're speaking to. Your audience is the foundation of your brand's voice, so knowing their needs, values, and pain points is crucial. Conduct thorough research to gather insights about your target market. Are they looking for expert advice, or do they prefer a more casual, conversational tone? Are they motivated by innovation, or do they value tradition and reliability?

By understanding your audience, you can tailor your communication style to match their expectations, making your brand more relatable and trustworthy. This is the cornerstone of building your brand's voice.

Once you've identified your audience, the next step in building your brand's voice is to define your brand’s personality. Think of your brand as a person—what are their traits, values, and unique quirks? Is your brand playful and fun, or is it serious and professional? Is it more about being a trusted guide, or does it take on the role of a bold innovator?

Defining your brand’s personality helps in establishing a consistent tone across all communication channels. This consistency is key to building your brand's voice in a way that your audience will recognize and resonate with.

The final step in building your brand's voice is creating a style guide that outlines how your brand communicates. This guide should include key elements like tone of voice, preferred vocabulary, and specific dos and don’ts. For example, if your brand's voice is lighthearted, you might include guidelines on using humor or avoiding overly technical language.

A well-crafted style guide ensures that every piece of content, whether it's a social media post, an email, or a blog, aligns with your brand's voice. This consistency helps in reinforcing your brand's identity and making it memorable to your audience.

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Check out Cre8tive Con- www.cre8tivecon.com

In a world where innovation thrives on collaboration, the power of community cannot be overstated. Whether you're a seasoned entrepreneur or just starting your creative journey, joining forces with like-minded individuals can elevate your ideas, inspire new ventures, and propel your dreams forward.

At Cre8tive Con 2025 www.cre8tivecon.com, we believe in the magic that happens when creative minds come together. This is more than just a conference—it's a movement. A place where visionaries, disruptors, and dreamers converge to share insights, forge partnerships, and spark the next wave of innovation.

Join us and immerse yourself in a dynamic community that celebrates creativity, supports growth, and fuels your passion. Let's build, learn, and create together. Your tribe is waiting! 💡✨

#Cre8tiveCon2025 #PowerOfCommunity #Entrepreneurship #Innovation #CreativeEntrepreneurs

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

This is how to build a business with AI. We explore how AI can be a crucial tool for entrepreneurs seeking to save time, enhance productivity, and gain a competitive edge. From automating customer inquiries to generating ideas, Julie Lokun highlights the balance between AI's efficiency and the irreplaceable human touch.

♾️Join us LIVE in February: www.cre8tivecon.com

Key Takeaways On How To Build A Business with AI-

1. AI as a Tool, Not a Replacement:
2. AI should be seen as an assistant that can enhance your business processes without replacing the need for human connections.
3. Efficient Automation:
4. AI can help automate repetitive tasks, such as responding to customer inquiries and managing email leads, freeing up time for more important activities like product development and strategic planning.
5. Content Ideation:
6. Use AI platforms like ChatGPT for brainstorming and generating ideas. Remember, while AI can provide the groundwork, your unique voice and original content are crucial.
7. AI in Marketing:
8. While AI can assist in creating content, it's important to maintain authenticity in your marketing efforts. Personal stories and human connections are irreplaceable.
9. Practical Tools:
10. Julie discusses several AI tools, such as Canva's Magic Write, Zendesk, Intercom, Zapier, and Grammarly, that can help streamline various aspects of your business.

Quotes:

• "AI cannot recreate the human touch."
• "Original content still is king."
• "Stories are the things that connect us."

Actionable Tips:

• Use AI to generate ideas, create competitive reports, and create basic content, but always add your personal touch.
• Automate customer service with tools like Zendesk or Intercom.
• Incorporate tools like Canva's Magic Write and Grammarly to ensure your content is polished and professional.

Feedback and Engagement: Julie invites listeners to share their thoughts and experiences with AI in their businesses. Your feedback is valuable, and she encourages you to reach out, leave a review, and share the podcast with fellow entrepreneurs.

Call to Action:

• Rate us with five stars and leave a review.
• Share this episode with friends and fellow entrepreneurs.
• Reach out to with your feedback on how AI is working or not working for you julie@cre8tivecon.com

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to the Creative Entrepreneur Podcast and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

♾️Follow us on all social spaces @cre8tivecon

JOIN US AT CRE8TIVE CON 2025⬇️⬇️⬇️

USE THE CODE cre8tive 50 TO SAVE $50 off YOUR TICKET

www.cre8tivecon.com

Check out my FAVORITE PLACE To MAKE MERCH! (FOR FREE)! Printful

Today we're talking about merch. Why make merch? Merch is so powerful to create brand recognition. If you're already doing something, if you're a podcaster, an author, a business owner, or an entrepreneur, merch is so important. You get to share everything you love in a t-shirt or a hat, a hoodie, or a mug.

It's so important that you create visibility and when people love your merch, they wear it, they use it, and the visibility becomes exponential. That's right. We believe in merch.

Let's talk about merch. What can it look like? It can look like a beautiful t-shirt that you designed on Canva and then upload to something like Printy or Printful on Fire or even Teespring. These are four ways that you can create on-demand merch, and you don't have to pay for anything. Yes, you need to have a website, but.

Let's start making some merch. A little dive into how I do my merch thing. What do I do? I have an idea. So let's just take one of my podcasts. Obsessed. Obsessed is a great word. People love using the word obsessed. Why not make a 📍 t-shirt, a hoodie, a hat that says obsessed? I design my merch with the obsessed logo, and then 📍 I go over to Printful.

I use Printful. I love Printful because it's on-demand shipping. You don't need to spend any money, any money. All you have to do is upload your logo or design, and place it on your item, whether it be a clothing item, a mug, or a water bottle. Flip flops, anything you want, and then you upload it. If you have a store on Shopify or Etsy or even your website, you can integrate this merch into your whole marketing program.

It's a marketing program that people forget about and you can make money while you sleep. Don't we all like to make money while we sleep? For sure. Let's do it. So I want you to start thinking about merch. I'm going to put all the links in the notes below so you can click on it. You can check it out, but it is an easy way to bring an active stream of income or passive into your business.

Create visibility. It's just a no-brainer, Let's start making some merch!

Reach out to me with questions on how to do it. My favorite way is to create merchandise. Create swag that represents your brand. Be sure in your brand and don't ever forget and don't stop kicking it. 

Join Our Community And Create A Buzz For Your Business

Get Our Favorite Microphone Here: The Shure MV7⬇

https://shure.pxf.io/c/3476149/879980/12212?prod=aonic50&source=facebook

Why We LOVE The Shure MV7:

Shure's SM7B mic is a long-time favorite among producers and recording engineers. Now Shure offers a version of this legendary mic at a modest price designed for podcasters and gamers: meet the MV7.

The Shure MV7 features both USB and XLR outputs. So you can record directly to your smartphone or computer, or run the signal through a traditional audio mixer. And you can do both simultaneously — a great way to save a backup recording. The MV7 has a built-in headphone jack for monitoring, with a built-in touch panel for easy volume adjustment. #shure

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

ou understand the power of our voices. This is why it's crucial to build a strong brand that truly represents what we stand for as creative entrepreneurs. Adding a layer of vulnerability can also attract a wider audience. A touch of vulnerability in your brand story sets the stage for the values you want to share with the world.

The most important thing when building your brand is understanding the power of feedback. Once we know our value proposition and our consumers' stories, it's essential to evaluate trends, analyze competitors, and encourage feedback. Trend awareness can add dimension and help establish our brands. You need to shine and stand out. You need to collect testimonials.

I love Google Business. If you don't have one, it's the most important thing you need to do today. Get a Google Business account, start asking for testimonials, and gather honest feedback from past clients. This feedback not only helps you reflect on your business capabilities but also shows potential clients that you are a force to be reckoned with.

This is why I stand out, and I want you to stand out with your brand too. Get a Google Business account and collect those testimonials, showcasing the quality of your work. Your brand matters. Your value matters. Add value to your brand through your unique selling proposition, storytelling, and feedback.

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

In this bonus episode you’ll receive 5 freebies in 5 minutes from Julie Lokun. The quick links and details are provided below:

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

Learn how to build your brand on Google- all about Google Knowledge Panels and more!

Keyword Research:

• Identify relevant keywords related to your content or business. Use tools like Google Keyword Planner to find keywords with a good balance of search volume and competition.
• Incorporate these keywords naturally into your content, including titles, headings, and throughout the body.

Quality Content:

• Create high-quality, valuable content that addresses the needs of your target audience. Google prioritizes content that provides a positive user experience.
• Regularly update your content to keep it fresh and relevant.

Optimize On-Page Elements:

• Ensure that your title tags, meta descriptions, and header tags (H1, H2, etc.) include your target keywords.
• Use descriptive and concise meta descriptions to encourage clicks from the search results.

Mobile-Friendly Design:

• Google places a high emphasis on mobile-friendly websites. Ensure your site is responsive and provides a seamless experience on mobile devices.

Page Load Speed:

• Optimize your website's load speed. Users and search engines prefer fast-loading pages, which can positively impact your ranking.

Backlinks:

• Build a strong backlink profile by obtaining high-quality, relevant links from reputable websites. Backlinks are an essential factor in determining a website's authority.

Social Signals:

• Engage with social media to promote your content. While social signals may not have a direct impact on Google rankings, they can contribute to increased visibility and traffic.

Local SEO:

• If applicable, optimize your website for local searches. This includes claiming your Google My Business listing, ensuring accurate business information, and encouraging customer reviews.

User Experience:

• Provide a positive user experience on your website. This includes easy navigation, clear calls-to-action, and a well-organized site structure.

Regular Monitoring and Adjustments:

• Use tools like Google Analytics and Google Search Console to monitor your website's performance.
• Analyze your rankings, click-through rates, and user behavior to identify areas for improvement.

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the

Join me LIVE at Cre8tive Con! https://cre8tivecon.com --FEBRUARY 21-23rd in Chicago

Let's get to my free tips for publicity

Here are my top FREE TIPS to start growing your brand in the media! Let’s GO!

1. HARO- Help a Reporter Out/ Create an online profile and wait for journalists to come to you and ask you for your expertise.
2. Use the hashtag #journorequests or #journorequest on TWITTER/ X. Journalists LOVE Twitter/X and if you check out this hashtag you will see a plethora of journalists looking to quote you and your expertise.
3. POD BOOKER- Get on podcasts. This is an excellent way to get in front of other people’s audiences. Again, create a profile and find your perfect podcast to guest on.

I love these three tools to create a bigger and bolder brand. For more amazing tools that will elevate your content in a strategic way, follow me- and let me know what you are looking to do with your business!

WHO ARE YOU?

This is why you should read, share and celebrate this FREE ARTICLE: YOU WILL GET MY TOP GO TO TIPS to leverage your expertise in whatever you do. You will get my go-to tips I give my top clients to make a splash in the media.

READY? LET’S DO THIS!

You are reading this because you are building a brand, and you want the world to know about your incredible service or product. You have been met with a stalemate in terms of organic publicity, notoriety and brand recognition. This is why you need to use the following FREE tools to build your brand and utilize digital marketing to get noticed.

Before we get to the good stuff, I just want to add a caveat that the most powerful way to get media attention is to speak on stages and network. There is nothing more powerful than the almighty handshake. And there is nothing better than gaining recognition by speaking on stages and building upon other people’s audiences. I recognized this fact years ago, and I WISH I knew this decades ago. It is a lonely path to becoming an entrepreneur. Locking arms with other amazing people who understand your message, is perhaps the best way to build an audience who is hungry for you.

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https:

What is true crime and why are people so obsessed with true crime?

Today this question will be answered with tv true crime stars Detective Chris Anderson and Defense Attorney Fatima Silva of Reasonable Doubt. This crime-fighting duo also has a top podcast called CRIME AND COOKIE JUICE (TRUST US--YOU WILL LOVE THEIR PODCAST).

People are often fascinated by true crime shows because they offer a glimpse into the darker side of human nature, such as motivations behind crimes, and how justice is served. They also can be suspenseful, raise questions and stimulate discussion, and provide a feeling of relief that the viewer is not the one in the dangerous situation being portrayed. Additionally, some people find a sense of satisfaction in trying to solve the crime along with the characters in the show.

Chris and Fatima are the purveyors of justice and understand the national crisis of people who wrongfully convicted of crimes they did not commit.

Wrongful conviction refers to a situation in which a person is found guilty of a crime they did not commit. This can occur due to various factors such as eyewitness misidentification, false confessions, ineffective legal representation, misconduct by law enforcement, or incorrect forensic evidence. The consequences of wrongful convictions can be devastating for the person who has been wrongly accused, and their families, as they can spend years or even decades in prison for a crime they did not commit. It also undermines public confidence in the criminal justice system and has long-lasting impacts on the person’s life after release from prison.

Join Our Community And Create A Buzz For Your Business

Get Our Favorite Microphone Here: The Shure MV7⬇

https://shure.pxf.io/c/3476149/879980/12212?prod=aonic50&source=facebook

Why We LOVE The Shure MV7:

Shure's SM7B mic is a long-time favorite among producers and recording engineers. Now Shure offers a version of this legendary mic at a modest price designed for podcasters and gamers: meet the MV7.

The Shure MV7 features both USB and XLR outputs. So you can record directly to your smartphone or computer, or run the signal through a traditional audio mixer. And you can do both simultaneously — a great way to save a backup recording. The MV7 has a built-in headphone jack for monitoring, with a built-in touch panel for easy volume adjustment. #shure

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

CREATE A BUZZ

Learn More About Speaking On TEDx Stages:

HERE :

SPEAK LIKE A PRO: www.julielokuncoaching.com

Speak with confidence. Command Your Audience

The fear of public speaking ranks close to the fear of death. We understand sweaty palms, shaky voices, and resistance to speaking in front of an audience. 

​

However, we know the power of taking your message to the masses. Public speaking is a facilitator of visibility, engagement, and monetization. 

Join Our Speakers Workshop! Space is Limited!

Check out Julie Riga at: https://julieriga.com

The Mediacasters Speaker Workshop

Are you an entrepreneur, author, podcaster, or creative that is looking to fine-tune the craft of public speaking? Speaking on stages is the secret sauce to growing your audience and positioning yourself as an expert! The best part of public speaking is that you have the power to generate a sizable income. 

What You Will Gain For our Speakers Workshop

• Get over your fear of public speaking
• Learn how to command a stage and engage your audience
• Craft a compelling story that will make you unforgettable
• Learn how to pitch yourself and where to find speaking gigs

​

The workshop is led by TEDx-trained speaker Julie Riga and brand expert Julie Lokun. 

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

Network website, with all our community shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

In this dynamic episode, our hosts dive headfirst into the art of networking, uncovering the secrets to building meaningful connections using two potent tools: MeetUp and body language.

First, join us as we explore the world of MeetUp, the social platform that's revolutionizing how people connect based on shared interests. Learn the ins and outs of navigating MeetUp to find the most relevant events in your area, expanding your network in ways you never thought possible. Whether you're a seasoned networker or a beginner, this episode will equip you with the skills to leverage MeetUp effectively, from creating a compelling profile to making lasting connections at events.

But the journey doesn't stop there. Our expert guests reveal the subtle yet powerful language of the body and its impact on networking success. Delve into the nuances of non-verbal communication, discovering how gestures, posture, and eye contact can influence first impressions and foster authentic connections. Uncover the secrets of confident body language that exudes professionalism and approachability, ensuring you leave a lasting impression on everyone you meet.

Join us for an enlightening episode packed with practical tips, real-life success stories, and expert advice. Whether you're a job seeker, entrepreneur, or simply looking to expand your social circle, this episode is your guide to mastering the art of networking through the strategic use of MeetUp and the subtle language of the body. Elevate your networking game and unlock new opportunities with the wisdom shared in "Networking Mastery."

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

Do you want our favorite tips and tools on the internet that have helped us grow our business?

How do you scale your business? What are free tools on the internet that will help your business?

Find out today!

There are many free tools available on the internet that can help businesses grow and improve their operations. Here are a few examples and ones I am obsessed with:

1. Google Analytics: This is a free web analytics service that provides insights into website traffic and visitor behavior.
2. Hootsuite: This is a free social media management tool that allows businesses to schedule and publish content on multiple social media platforms.
3. Mailchimp: This is a free email marketing tool that allows businesses to create and send email campaigns to their subscribers.
4. Canva: This is a free graphic design tool that allows businesses to create professional-looking designs for social media posts, flyers, brochures, and other marketing materials.
5. Trello: This is a free project management tool that allows businesses to organize and track tasks and projects.
6. Zoom: This is a free video conferencing and webinar tool that allows businesses to conduct remote meetings and webinars.
7. Google Docs: This is a free online office suite that allows businesses to create and collaborate on documents, spreadsheets, and presentations.
8. HubSpot CRM: This is a free customer relationship management tool that allows businesses to manage and track leads, customer interactions, and sales.
9. Yoast SEO: This is a free WordPress plugin that allows businesses to improve their website's search engine optimization (SEO).
10. SEMrush: This is a free tool that allows businesses to track their website's ranking and performance in search engines, as well as those of their competitors.
11. AND DON'T FORGET PODPAGE if you are a podcaster!

Keep in mind that these are just a few examples, and there are many other free tools available on the internet that can help businesses grow and improve their operations. It is most important for you to recognize that you need to be consistently agile and open to innovation. Understand that multiple revenue streams is the key to supporting all business plans.

And don't forget to reach out to mentors, coaches, consultants, and other amazing humans that have paved the way before you. After all, if you feel you know it all and are the smartest person in the room--you are limiting your potential.

Why listen to me?

I am an advocate for brand builders who are looking to change the landscape of their businesses. I am a writer for Entrepreneur Magazine, a badass business builder and facilitator of dreams. If you like what you read-check out my podcasts, OBSESSED, and THE MEDIACASTERS.

Join Our Community And Create A Buzz For Your Business

Get Our Favorite Microphone Here: The Shure MV7⬇

https://shure.pxf.io/c/3476149/879980/12212?prod=aonic50&source=facebook

Why We LOVE The Shure MV7:

Shure's SM7B mic is a long-time favorite among producers and recording engineers. Now Shure offers a version of this legendary mic at a modest price designed for podcasters and gamers: meet the MV7.

The Shure MV7 features both USB and XLR outputs. So you can record directly to your smartphone or computer, or run the signal through a traditional audio mixer. And you can do both simultaneously — a great way to save a backup recording. The MV7 has a built-in headphone jack for monitoring, with a built-in touch panel for easy volume adjustment. #shure

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

Elevate your podcasting game with insights from this episode featuring Tracy Hazzard, the CEO & Co-founder of Podetize. Whether you're a seasoned podcaster or considering starting your own podcast, Corinna & Jules explore topics such as establishing thought leadership, effective podcasting strategies, and monetization opportunities. Dive into the conversation and learn how to leverage the power of SEO, adopt a designer's mindset, and implement internal/external systems for growth and customer satisfaction. Discover the role of PODETIZE in podcasting and gain valuable tips on monetizing your podcast. Join Tracy Hazzard, a prolific podcaster with over 2600 episodes, as she shares her expertise and discusses the importance of starting a new podcast each year. Explore key insights, including the significance of using all 400 characters to describe your podcast and the benefits of having multiple feeds for your podcast. Don't miss this episode filled with actionable advice to enhance your podcasting journey.

Timestamps:

00:00 Introduction

03:30 Tracy's successful history in podcasting with WTFFF (it's not what you're thinking)

10:30 Unleashing the power of SEO to get "seen, heard, found & rewarded"

13:11 Having a designer's mindset (#designthinking)

16:00 Developing internal/external systems to speed growth and ensure customer satisfaction

18:20 What exactly does PODETIZE do?

20:15 How do you monetize your podcast?

24:30 Establishing thought leadership through podcasting (creating portfolio value)

30:00 Why Tracy starts a new podcast EACH YEAR

34:00 Why using ALL 400 characters to describe your podcast is imperative

38:00 Why you might want multiple feeds for your podcast (separating your feed into volumes of 100 to 200 episodes)

About Our Guest: Tracy Hazzard, CEO & Co-founder of PODETIZE

Tracy Hazzard is a prolific podcaster host/co-host of five different shows with over 2600 episodes and interviews. As the CEO of Brandcasters, Inc. (Podetize.com), she makes it a practice for all of the executive team (herself included) to start a new podcast every year. That way the leadership of the organization intimately understands what it is like to podcast today and helps inform the value and development of products and services.

About Podetize

Podetize is a podcast hosting and done-for-you-production services that get you heard by more of your ideal listeners. If you would like your podcast to be audited by the Podetize team at no cost, visit https://podetize.com/podcast-audit/

Podcasts Mentioned:

WTFFF: https://3dstartpoint.com/

The Binge Factor, Hosted by Tracy & Tom Hazzard: https://thebingefactor.com/

Care More Be Better: Social Impact - Sustainability - Regeneration: https://caremorebebetter.com

Feed Your Brand, Hosted by Tracy Hazzard: https://podetize.com/feed-your-brand/

Podetize: Worthy News & Notes (Private podcast for Podetize investors, coming soon)

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

Network website, with all our community shows: https://podpage.com/themediacasters

This is how to build a business with AI. We explore how AI can be a crucial tool for entrepreneurs seeking to save time, enhance productivity, and gain a competitive edge. From automating customer inquiries to generating ideas, Julie Lokun highlights the balance between AI's efficiency and the irreplaceable human touch.

♾️Join us LIVE in February: www.cre8tivecon.com

Key Takeaways On How To Build A Business with AI-

1. AI as a Tool, Not a Replacement:
2. AI should be seen as an assistant that can enhance your business processes without replacing the need for human connections.
3. Efficient Automation:
4. AI can help automate repetitive tasks, such as responding to customer inquiries and managing email leads, freeing up time for more important activities like product development and strategic planning.
5. Content Ideation:
6. Use AI platforms like ChatGPT for brainstorming and generating ideas. Remember, while AI can provide the groundwork, your unique voice and original content are crucial.
7. AI in Marketing:
8. While AI can assist in creating content, it's important to maintain authenticity in your marketing efforts. Personal stories and human connections are irreplaceable.
9. Practical Tools:
10. Julie discusses several AI tools like Canva's Magic Write, Zendesk, Intercom, Zapier, and Grammarly that can help streamline various aspects of your business.

Quotes:

• "AI cannot recreate the human touch."
• "Original content still is king."
• "Stories are the things that connect us."

Actionable Tips:

• Use AI for generating ideas, doing competitive reports, and basic content creation, but always add your personal touch.
• Automate customer service with tools like Zendesk or Intercom.
• Incorporate tools like Canva's Magic Write and Grammarly to ensure your content is polished and professional.

Feedback and Engagement: Julie invites listeners to share their thoughts and experiences with AI in their businesses. Your feedback is valuable, and she encourages you to reach out, leave a review, and share the podcast with fellow entrepreneurs.

Call to Action:

• Rate us with five stars and leave a review.
• Share this episode with friends and fellow entrepreneurs.
• Reach out to with your feedback on how AI is working or not working for you julie@cre8tivecon.com

WE ARE CRE8TIVES- www.cre8tivecon.com

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

Follow us on all social spaces @cre8tivecon

JOIN US AT CRE8TIVE CON 2025⬇️⬇️⬇️

USE THE CODE cre8tive 50 TO SAVE $50 off YOUR TICKET

www.cre8tivecon.com

Nn this episode, discover valuable insights on transforming stress into a positive force that fuels success. Join the conversation with Dr. G as Jules & Corinna delve into topics such as navigating change, the impact of empathy, the crucial role of choice and setting boundaries in achieving success, and the preparation required for significant moments in the spotlight. Gain a unique perspective on how Dr. G, a single mom of four boys, a medical doctor, and a media personality, manages it all.

About Deborah Gilboa, MDPopularly known as “Dr. G”, Deborah Gilboa, MD is a practicing physician, resilience expert, on-camera personality, author and parent. Considered a go-to media expert on creating resilience in your community, your team, even your own family, Dr G travels the world speaking at conferences, businesses and universities. She is a regular contributor on The Doctors, The TODAY Show, Good Morning America, Today Show, The Rachael Ray Show, and Pittsburgh Today Live. Dr. G is quoted regularly in online and print publications including Today.com, The Washington Post, The New York Times, Real Simple, and the Wall Street Journal. Author of “Teach Resilience” (and three other titles), Dr. G has the strategies to recruit, retain and rewire employees for resilience.

Time Stamps:

00:00 Introductions

03:30 Tackling change and stress with choice and resilience

06:35 The power of empathy

08:30 On setting boundaries and priorities

10:00 Preparing for big PR moments in media

12:45 Guesting vs. Hosting

14:00 Turning the tables: Why femcasters?

15:15 Sexism in broadcasting and the medical profession

17:00 The power of humor, humility, and modesty (especially when in a position of power)

18:45 Two tips from Dr. G (on reaching your audience, accountability and prioritization)

21:00 Where to find Dr. G

Website: http://askdrg.com/ Social: @askdrg

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

🎟️Join ME at Cre8tive Con! www.cre8tivecon.com- GET EARLY BIRD PRICING TODAY!

 I want to do is talk about networking these days. I know the power of networking. I think so many people get confused these days in terms of building their brand, building their business, building their podcast, selling their book by thinking that, you know what? Social media is the end all be all of all things.

I have to just say, you have to start thinking a little bit differently. I wish I knew these things now, 10 years ago, and networking looks so different right now in terms of AI. In terms of doing things on social media, social audio, how can we be authentic and create that know, like, and trust, know, like, and trust by all means is marketing one on one people have to know you like you and trust you.

And that just tells me that I need to create a space that is safe where people know me, they understand my messaging, they understand my brand. And it. All begins with our value propositions. So let's get going. Let's understand how to network in 2024. Where does this begin? Where does networking begin? Do you have to have an elevator pitch?

Elevator pitches are so cachet. They're a buzzword. You have to know exactly what you're saying so you can sell your brand, your product in three sentences. You know what I'm saying? That's all phooey. That is not how I build my empire. I build my empire by Understanding the needs of my audience, understanding their pain points, knowing how to help them and creating relationships by really listening.

Why don't people listen anymore? Why don't you listen to your audience? You can do this also through podcasting, which obviously I'm doing right now. You can share your message in so many different ways. Someone just recommended to me that I should get on Nextdoor. Next door. I was like, next door. That's the neighborhood app where we all get together and talk about suspicious characters going on in the neighborhood.

Neighborhood watch gone viral. But to be honest, next door is was an interesting proposition to build my I don't necessarily like the word pitch, but to build my online reputation with my neighbors, especially since I'm holding an event in February in the Chicago area live event. I thought, why not do this?

Why not try to build my reputation online on next door? Another amazing tip, which I have to shout out John J. Wiley is listening. Build out your brand right now. Networking your credibility on Newsbreak. Newsbreak. com. Become a contributor. It is seriously easiest thing I've ever done that gained me more visibility.

Now this isn't exactly networking. It's not networking. At the very least, but it is about building out your brand, listening to what people are saying in the comments, listening to what they're saying and understand the pulse of your audience and take that to the streets. How can you do that?

Take this to the streets. So I've already given you two amazing gems next door and news break. That's really more about publicity and building out your Online presence because, without an online presence, I was going to say. Unless you have a brick and mortar, which could be, a clothing store, it could be a sports store, it could be a restaurant, a bakery, a cafe, you still have to have an online presence because people are going to be Googling you and want to know where is that service near me.

How can you get on TEDx stages? How can you start speaking and making money? Join TEDx expert Julie Riga today as we talk all things TEDx!

Welcome to The Mediacasters podcast, where we talk about all things media and communication. I'm Julie Lokun, and I'm joined today by my co-host, Julie Riga. In this episode, we're going to discuss how to speak like a TEDx pro and get on stages professionally. We'll provide tips and insights on how to prepare and deliver a powerful presentation that will captivate your audience and leave a lasting impression. So, let's get started!

Segment 1: What Makes a TEDx Talk Different?

• We'll start by discussing what makes a TEDx talk unique and why it's essential to understand this before preparing for a presentation.
• We'll talk about the format, style, and content of a TEDx talk, and how it differs from other types of presentations.
• We'll also highlight some of the most popular TEDx talks and what made them so successful.

Segment 2: Preparing Your TEDx Talk

• In this segment, we'll dive into the nitty-gritty of preparing for a TEDx talk.
• We'll provide tips on how to choose a topic that will resonate with your audience, how to structure your talk, and how to use visuals to enhance your message.
• We'll also discuss how to rehearse your talk effectively, so you feel confident and comfortable on stage.

Segment 3: Delivering Your TEDx Talk

• Once you've prepared your talk, the next step is to deliver it with confidence and clarity.
• We'll share tips on how to use body language, voice modulation, and storytelling techniques to engage your audience and keep them hooked.
• We'll also talk about how to handle nerves and overcome stage fright.

Segment 4: Getting on Stages Professionally

• In the final segment, we'll discuss how to get on stages professionally and make a career out of public speaking.
• We'll provide tips on how to create a speaker reel, build your brand, and network with event organizers.
• We'll also discuss how to price your services and negotiate with clients.

That's all for today's episode of The Mediacasters. We hope you found our tips and insights helpful in preparing for your next TEDx talk or professional speaking engagement. Don't forget to subscribe to our podcast for more episodes like this one. Thanks for tuning in!

Reach out to Julie Riga: www.julieriga.com

julieriga@gmail.com

Join Our Community And Create A Buzz For Your Business

Get Our Favorite Microphone Here: The Shure MV7⬇

https://shure.pxf.io/c/3476149/879980/12212?prod=aonic50&source=facebook

Why We LOVE The Shure MV7:

Shure's SM7B mic is a long-time favorite among producers and recording engineers. Now Shure offers a version of this legendary mic at a modest price designed for podcasters and gamers: meet the MV7.

The Shure MV7 features both USB and XLR outputs. So you can record directly to your smartphone or computer, or run the signal through a traditional audio mixer. And you can do both simultaneously — a great way to save a backup recording. The MV7 has a built-in headphone jack for monitoring, with a built-in touch panel for easy volume adjustment. #shure

Follow us on all social spaces @themediacasters

Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/themediacasters

Podcast website: https://themediacasters.com

The network website, with all our community, shows: https://podpage.com/themediacasters

To Learn More About Your Hosts: Jules and Corinna

Meet Jeff Griffin:

In the realm of motivational speakers, few stories are as captivating and inspiring as that of Jeff Griffin. His life-changing accident left him paralyzed, but instead of succumbing to adversity, he emerged stronger and built a remarkably successful life. Recently, he graced the set of the popular podcast "Mediacasters" to share his incredible journey, touching on the concept of "dream weaving" and the importance of not making excuses.

Jeff Griffin's Tragic Accident and Resilience

Jeff's life took a dramatic turn on a fateful day when he was involved in a devastating accident that left him paralyzed from the waist down. It was an incident that could have broken anyone's spirit, but Jeff chose a different path. Instead of dwelling on the past, he focused on rebuilding his life and finding meaning in his circumstances.

From Tragedy to Triumph: Jeff Griffin's Path to Success

As a guest on "Mediacasters," Jeff recounted the transformative journey that took him from a place of despair to becoming a beacon of hope for countless individuals seeking motivation. His story resonates with people from all walks of life, as it exemplifies the human spirit's strength and resilience.

Despite facing numerous challenges, Jeff refused to let his paralysis define him. Through sheer determination and a positive mindset, he pursued higher education, earning a degree in Communications and a master's in Business Administration. These accomplishments became the foundation for his eventual success as a motivational speaker.

Dream Weaving: Creating a Life Beyond Circumstances

One of the key concepts that Jeff discussed on "Mediacasters" is "dream weaving." For Jeff, dream weaving is the art of creating a compelling vision for one's life and working tirelessly to turn that vision into a reality, irrespective of the obstacles in the way. He passionately advocates that everyone has the power to dream big and weave their path to success.

Jeff's journey perfectly illustrates dream weaving in action. Despite facing the daunting challenges of physical limitations, he remained steadfast in his pursuit of personal and professional growth. He emphasizes that setting audacious goals and consistently taking action towards them can create a life filled with purpose and fulfillment.

The Dangers of Making Excuses

Throughout the podcast interview, Jeff Griffin underlined the detrimental impact of making excuses. He acknowledged that it is natural to face adversity, but letting excuses hinder progress only perpetuates a cycle of stagnation. Instead, he encouraged listeners to confront their challenges head-on and search for creative solutions.

Jeff's own life serves as a testament to the dangers of making excuses. Despite the immense hurdles before him, he refused to use his paralysis as a reason to give up. His story encourages others to abandon self-imposed limitations and embrace a mindset of relentless determination.

Jeff Griffin's appearance on "Mediacasters" was nothing short of awe-inspiring. His tragic accident, instead of becoming a roadblock, became the catalyst for a life of remarkable achievement. Through dream weaving and refusing to make excuses, he crafted a path to success that continues to inspire and uplift countless individuals.

His story stands as a testament to the resilience of the human spirit and the transformative power of a positive mindset. Jeff Griffin, the paralyzed motivational speaker, is an embodiment of the fact that with determination, dreams can be woven into reality, and adversities can be turned into stepping stones toward greatness. As we leave this podcast episode, we are reminded that it's not our circumstances that define us, but how we choose to respond to them.

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, auth

In the fast-paced world of entrepreneurship, few individuals manage to stand out like Devin Allen Johnson, the visionary CEO of Kennected, a dynamic host of the "No Title Necessary" Podcast, and the upcoming author of "Becoming Relentless," set to be released in the winter of 2023. Johnson's inspiring journey from adversity to success, fueled by his unbridled passion for business building, is a true testament to his resilience and determination.

Devin Allen Johnson: A Visionary Leader

At the helm of Kennected, Devin Allen Johnson has redefined the way businesses approach lead generation and networking. His innovative strategies have propelled Kennected into a global force, transforming it into a leading authority in the digital marketing realm. Johnson's forward-thinking approach and innate ability to predict industry trends have not only steered Kennected toward unprecedented growth but have also earned him a well-deserved reputation as a thought leader in the business world.

Empowering Through Podcasting

Devin Allen Johnson's magnetic presence isn't limited to the boardroom. As the charismatic host of the "No Title Necessary" Podcast, Johnson captivates audiences with insightful discussions on entrepreneurship, leadership, and personal development. With an impressive lineup of guests ranging from industry titans to rising stars, the podcast provides a platform for thought-provoking conversations that inspire, educate, and empower listeners to take bold steps in their entrepreneurial journey.

Authoring Success: "Becoming Relentless"

Winter 2023 is poised to mark yet another milestone in Devin Allen Johnson's journey with the release of his highly anticipated book, "Becoming Relentless." Drawing from his personal experiences, Johnson delves into the challenges he overcame and the strategies he employed to turn adversity into advantage. The book promises to be a guide for aspiring entrepreneurs, offering actionable insights and a roadmap to cultivating an unwavering drive for success.

Riding Adversity to Triumph

Devin Allen Johnson's story is one of triumph over adversity. From facing personal and professional setbacks, he harnessed his passion for business building to fuel his determination to succeed. Johnson's journey is a testament to the power of resilience, adaptability, and the unwavering belief in one's potential.

In a world where success is often measured by the hurdles one overcomes, Devin Allen Johnson's story stands as a beacon of hope for aspiring entrepreneurs and business leaders. His remarkable journey, coupled with his role as CEO of Kennected, podcast host, and upcoming author, solidifies Johnson's place as a trailblazer in the business world.

As winter 2023 approaches, anticipation builds for the release of "Becoming Relentless." With its promise of inspiration, empowerment, and actionable insights, the book is set to leave an indelible mark on readers seeking to transform their own adversities into opportunities for growth.

Meet Devin and His Team: Get Kennected

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@themediacasters @thekennectednetwork9593

Stop making excuses as to why you are settling for a mediocre business. Devin Johnson, the CEO of Kennected, has every reason in the world to be working minimum wage and caught in a cycle of self-doubt. Johnson was given the gift of traumatic teenage years that enabled him with the tools to take his entrepreneurial dreams to unimaginable heights.

Check out Kennected here: https://kennected.org

(FUN FACT: Kennected has ranked on the Inc. 5000 list for 2 years in a row)

More about Devin Johnson:

Devin was born into a household with an absent father struggling with addiction and a sister battling brain cancer. (Devin's sister Jaylen, beat cancer and is thriving). This unstable environment would make many people crumble under the pressure- yet Devin, put on his entrepreneurial hat and got creative.

Evan Carmichael is a renowned entrepreneur, author, and motivational speaker, best known for his impactful online presence and dedication to inspiring individuals worldwide. Born on November 22, 1982, in Toronto, Canada, Evan's journey began with his passion for helping others achieve their full potential.

As the founder of EvanCarmichael.com, a popular website and YouTube channel, Evan has curated a vast collection of motivational content, featuring interviews with successful entrepreneurs and thought leaders. His mission is to empower and guide aspiring individuals to believe in their capabilities and turn their dreams into reality.

Evan Carmichael's expertise extends to authorship, with his book "Your One Word" gaining widespread acclaim. This work delves into the power of defining one's core principles to drive personal and professional success. Evan's impactful teachings have garnered a substantial online following, making him a sought-after speaker at conferences and events focused on entrepreneurship and personal development.

Do you ever find yourself feeling stuck? You have the heart, talent, and abilities – but you can't seem to get moving for some reason. No matter how much you try, you can't seem to get the momentum you need to achieve your goals.

If this sounds familiar, don't worry – you're not alone. In today's world, we are constantly bombarded with messages that tell us we need to do more, be more, and have more. Many of us overthink, over plan, and over strategize. We want everything to be perfect.

However, sometimes this quest for perfection can be our downfall. We can get so caught up in the planning and execution that we lose momentum. We think we need to have everything perfect before we start. But the reality is that momentum is more important than perfection.

So if you're waiting for the perfect moment to start, Evan Carmichael joins us again for the first of a two-part episode to tell you that it's time to start now. Time to take the first step and to begin the journey to becoming the person you want to be. With momentum, Evan finished his latest book, Momentum, in just five days and got it published on the eighth day!

Evan believes that entrepreneurs can be successful on their own terms. While dealing with some failures and problems, Evan was still able to find success at a young age and now runs a highly successful YouTube channel, is an author of four books, and is recognized by Forbes as a renowned speaker on leadership and social media. Evan is working to solve the world's biggest problem of people not believing in themselves enough through good karma projects and initiatives that have the potential to impact a billion people.

What You Will Learn From This Episode

02:01 - Keeping the momentum going

04:12 - Writing and publishing Momentum in a span of eight days

07:21 - Why Momentum?

10:56 - Doing something with your ideas

14:21 - Spending your time on something at the beginning

15:56 - Staying consistent with the momentum

21:06 - The wisdom of successful and inspirational people, like Maya Angelou

Resources Mentioned

Maya Angelou’s Top 10 Rules: https://www.youtube.com/watch?v=iU46Lv4jVAw

Connect with Evan Carmichael

Website: https://believe.evancarmichael.comYouTube: https://www.youtube.com/c/EvancarmichaelInstagram: https://www.instagram.com/evancarmichael/LinkedIn: https://www.linkedin.com/in/evancarmichaelCheck out Evan’s book here : MOMENTUM

Join Our Community Of "Dragonflies" And Reach For Your Dreams

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Your Network Is Your Networth. Period.

Julie Lokun welcomes listeners to another insightful episode of the Mediacasters Podcast. Today, she is joined by the incredible Shawn Finnegan, a seasoned professional in the field of networking and an inspiring parent. The duo dives into a fascinating conversation about the power of networking and building meaningful relationships, with a unique focus on the challenges and rewards of being a parent.

Learn more about Shawn and Tax Hive: Home Page - Tax Hive - Strategic Tax Planning

Julie introduces Shawn Finnegan, a recognized expert in networking and a dedicated parent. They explore Shawn's background, discussing his journey in the professional world and how networking has played a crucial role in his success. Listeners gain valuable insights into Shawn's experiences and the lessons he has learned along the way.

Shawn shares practical tips on effective networking, drawing parallels between professional networking and building relationships at home. He emphasizes the importance of genuine connections, active listening, and finding common ground. Julie and Shawn discuss how these principles can be applied not only in the business world but also within the family dynamic.

The conversation takes a turn towards the challenges of balancing a successful career, networking, and being a dedicated parent. Shawn opens up about his personal experiences, sharing anecdotes that highlight the delicate balance required to nurture relationships both at home and in the professional sphere. Julie and Shawn provide advice on managing time effectively and setting priorities.

Julie and Shawn explore the concept of creating a support system, both in the workplace and at home. They discuss the importance of teamwork within families and how parents can lean on each other for support. Shawn shares his thoughts on involving children in the networking process, teaching valuable life skills from a young age.

As the episode concludes, Julie and Shawn recap the key takeaways from their discussion. They leave listeners inspired to approach networking with a fresh perspective, incorporating the principles of relationship-building not just in their professional lives but also within the heart of their homes. The episode closes with a teaser for the next installment of the Mediacasters Podcast.

Don't miss this powerful episode featuring Julie Lokun and Shawn Finnegan as they unravel the secrets to successful networking and maintaining meaningful relationships while navigating the challenges of parenthood.

Join Our Community And Create A Buzz For Your Business

Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the